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市場調查報告書

美國的寵物用口腔清潔用品&服務市場:第2版

Pet Oral Care Products and Services in the U.S. - 2nd Edition

出版商 Packaged Facts 商品編碼 344915
出版日期 內容資訊 英文
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美國的寵物用口腔清潔用品&服務市場:第2版 Pet Oral Care Products and Services in the U.S. - 2nd Edition
出版日期: 2015年10月29日 內容資訊: 英文
簡介

本報告提供美國的寵物用口腔清潔用品及服務的市場相關調查,提供您市場定義,零售銷售額的估計·預測,各產品類型·銷售管道別佔有率,市場成長的各種影響因素分析,主要產品各種類趨勢,領導品牌趨勢,彙整獸醫師·動物醫院提供照護服務的趨勢,寵物飼主的產品與服務使用趨勢等相關資訊。

第1章 摘要整理

  • 市場概要
  • 市場定義
  • 寵物用口腔清潔用品的零售銷售額估計
  • 口腔清潔用品服務的估計
  • 口腔清潔用品的附加價值的提供
  • 寵物健康部門整體的口腔清潔用品
  • 認識獸醫服務的高成本性
  • 口腔清潔用品的消費者
  • 口腔清潔用品
  • 牙科用點心
  • 牙科用點心的消費者
  • 牙科用食物
  • 牙齒的清潔輔助
  • Fresh Breath Aids
  • 天然牙齒保健
  • 口腔清潔用品服務
  • 獸醫的口腔清潔用品服務
  • 牙科訪問的成本
  • 寵物的牙科健康強化每月
  • 寵物的牙科保險
  • 其他寵物照護專業的牙科服務
  • 發展到訴訟的無麻醉清潔等

第2章 市場概要

  • 簡介
  • 市場定義
  • 產業團體
  • 法規當局
  • 零售銷售額估計
  • 點心·口香糖佔銷售額的大部分
  • 各零售銷售通路的銷售額
  • 大眾市場上銷售額與其結構
  • 口腔清潔用品服務的估計
  • 市場促進因素
  • 提供口腔清潔用品的附加價值
  • 主流的寵物用口腔清潔用品
  • 寵物健康整體的口腔清潔用品
  • 每月寵物的牙科健康強化
  • 預防保健的獸醫訪問
  • 認識獸醫服務的高成本性
  • 其他的服務供應商
  • 代替牙膏的牙科口香糖/點心
  • 獸醫生的口腔清潔用品的牙科用點心的推薦
  • 牙科用點心相關的訴訟
  • 天然/有機產品的購買訴求力
  • 口腔清潔用品的消費者
  • 寵物飼主和牙齒的清潔
  • 寵物飼主牙齒的清潔
  • 獸醫生的牙齒的清潔等

第3章 寵物用口腔清潔用品

  • 牙科用點心
  • Greenies
  • Mars
  • Milk-Bone
  • VetIQ
  • Purina
  • 牙科用點心的創新設計·功能性成分
  • 牙科用點心的消費者
  • 購買者的人口統計
  • 牙科用食物
  • 牙齒的清潔輔助
  • 清潔工具的關注
  • 牙膏·粘貼/凝膠
  • “無刷”潔牙
  • Fresh Breath Aids
  • 天然牙齒保健等

第4章 寵物用口腔清潔用品服務

  • 獸醫的口腔清潔用品服務
  • 寵物用口腔清潔用品服務的基本因素
  • Banfield·VCA:首位的獸醫服務
  • Banfield的牙科服務
  • VCA的牙科服務
  • 小規模連鎖·獨立型的動物醫院
  • 動物醫院的來客數相關統計
  • APPA調查調查結果
  • 牙科訪問的成本
  • 強化每月寵物的牙科健康
  • 狗的牙齒矯正
  • 寵物的牙科保險
  • 由其他寵物照護專業的牙科服務
  • 無麻醉牙科治療的風險
  • 發展到訴訟的無麻醉清潔等
目錄
Product Code: LA5610928

Between the appeal of functional products such as treats with dental benefits and the mainstreaming of specialty pet products in mass-market channels, the time is ripe for pet oral care products. Pet oral care products are not a new development, but the continuing humanization and premiumization of the pet market, in addition to the growing focus on ingredients and safety, have greatly increased the appeal of products designed to address issues of pet dental hygiene and oral health. There's clearly a market for such products, with companion animals living longer than ever and 70%-80% of dogs and cats showing signs of oral disease by age 3, according to the American Veterinary Dental Society. Additionally, veterinary specialists are increasingly impressing upon pet owners the importance of oral care as part of a pet's wellness regimen, leading to an increased interest in both oral care products and services.

Pet Oral Care Products and Services in the U.S. analyzes the market for dental hygiene and oral health products and services for dogs and cats. The report covers products specifically marketed along oral care lines, with a focus on both edible oral care products, such as dental treats and chews, and inedible products, such as toothbrushes, teeth-cleaning sprays and dental gels. The report also features a discussion of pet oral care services, focusing on dental services provided by veterinary offices and other pet professionals.

It charts historical sales and projections for both products and services; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts' extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales and distribution by product type. Consumer profiles of pet owners who purchase pet oral care products and use pet oral care services are based on Packaged Facts' own proprietary Pet Owner Survey questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.

Table of Contents

Chapter 1: Executive Summary

  • Market Overview
  • Market Definition
  • Pet Oral Care Product Retail Sales Estimated at $775 Million
  • Oral Care Services Estimated at $4.2 Billion
  • Oral Care Products Deliver Added Value
  • Oral Care Part of Overall Pet Wellness
  • Perception of High Cost of Veterinary Services
  • The Oral Care Consumer
  • Figure 1-1: Level of Agreement with Statement: “I am concerned about the dental hygiene/breath odor of my pets,” 2015 (percent)
  • Oral Care Products
  • Products Benefit from Pet Wellness, At-Home Oral Care
  • Dental Treats
  • The Dental Treat Consumer
  • Dental Foods
  • Teeth Cleaning Aids
  • Fresh Breath Aids
  • Natural Dental Care for Pets
  • Oral Care Services
  • Veterinary Oral Care Services
  • Banfield and VCA Top Veterinary Services
  • The Cost of Dental Visits
  • Pet Dental Health Month
  • Pet Dental Insurance
  • Dental Services from Other Pet Care Professionals
  • Anesthesia-Free Cleanings Result in Legal Action

Chapter 2: Market Overview

  • Introduction
  • Market Definition
  • Industry Associations
  • Regulatory Agencies
  • Report Methodology
  • Retail Sales at $775 Million
  • Figure 2-1: U.S. Retail Sales of Pet Oral Care Products, 2015 vs. 2020(in millions of dollars)
  • Treats and Chews Account for Majority of Sales
  • Figure 2-2: Share of U.S. Retail Sales of Pet Oral Care Products by Type, 2015 (percent and dollars in millions)
  • Pet Oral Care Product Sales by Retail Channel
  • Table 2-1: Share of U.S. Retail Sales of Pet Oral Care Products by Channel Classification, 2015 (percent)
  • Mass-Market Sales and Composition
  • Table 2-2: IRI-Tracked Sales of Pet Oral Care Products, 2014 (in millions of dollars)
  • Oral Care Products Outpace Overall Categories
  • Table 2-3: IRI-Tracked Sales of Oral-Care-Specific Pet Products vs. Total Categories, 2014 (in millions of dollars)
  • Mars Dominates Mass-Market Oral Care
  • Table 2-4: Top Marketers and Brands of Pet Oral Care Products by IRI-Tracked Sales, 2014 (in millions of dollars)
  • Oral Care Services Estimated at $4.2 Billion
  • Figure 2-3: U.S. Retail Sales of Pet Oral Care Services, 2015 vs. 2020 (in millions of dollars)
  • Market Drivers
  • Oral Care Products Deliver Added Value
  • Pet Oral Care Goes Mainstream
  • Illustration 2-1: Dental Treats Shelf Section in Target Store
  • Oral Care Part of Overall Pet Wellness
  • Pet Dental Health Month a Wake-Up Call to Pet Owners
  • Preventive Care Veterinary Visits Still in Decline
  • Table 2-5: Common Reasons Why Pet Owners Don't Use Professional Veterinary Care (percent who completely agree or somewhat agree)
  • Table 2-6: Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, 2011 vs. 2014
  • Perception of High Cost of Veterinary Services
  • Other Service Providers Try to Fill the Gap
  • Dental Chews/Treats as Substitutes for Brushing
  • Veterinarians Recommend Dental Treats for Oral Care
  • Illustration 2-2: Greenies TV Commercial Still
  • Dental Treat Claims Result in Lawsuits
  • Appeal of Natural/Organic Includes Oral Care Categories
  • The Oral Care Consumer
  • Figure 2-4: Level of Agreement with Statement: “I am concerned about the dental hygiene/breath odor of my pets,” 2015 (percent)
  • Table 2-7: Percent of Dog Owners Purchasing Oral Care/Dental Hygiene Products in Last 12 Months, 2015 (percent of dog owners)
  • Figure 2-5: Pet Owner Usage of Human Oral Care Products, 2015 (percent of U.S. adults)
  • Figure 2-6: Factors Influencing Purchase of Dog Oral Care/Dental Hygiene Products, 2015 (percent)
  • Figure 2-7: Dog Oral Care Products Purchased in Past 12 Months, 2015 (percent of dog owners)
  • Table 2-8: Overview of Dog Oral Care/Dental Hygiene Product Purchasers, 2015 (percent)
  • Pet Owners and Teeth Cleaning
  • Figure 2-8: Percent of Dog and Cat Owners Who Regularly Have Their Pets' Teeth Cleaned, 2015 (percent)
  • Figure 2-9: Level of Agreement with Statement: “Cleaning a pet's teeth at home is just as effective as a dental cleaning at the veterinarian's office,” 2015 (percent)
  • Table 2-9: Percent of Dog Owners Who Brush/Clean Their Dogs' Teeth at Home, 2015 (percent)
  • Figure 2-10: Reasons Given for Owner-Conducted Teeth Cleaning, 2015 (percent of dog owners)
  • Figure 2-11: Frequency of Owner-Conducted Teeth Cleaning, 2015 (percent of dog owners)
  • Figure 2-12: Mechanical Devices Used for Cleaning Dog's Teeth in Past 12 Months, 2015 (percent of dog owners)
  • Figure 2-13: Cleaning Solutions/Products Used for Cleaning Dog's Teeth in Past 12 Months, 2015 (percent of dog owners)
  • Pet Owners and Teeth Cleaning
  • Veterinary Teeth Cleaning
  • Figure 2-14: Time Since Most Recent Teeth Cleaning by Veterinarian,2015 (percent of pet owners)

Chapter 3: Pet Oral Care Products

  • Products Benefit from Pet Wellness, At-Home Oral Care
  • Dental Treats
  • Greenies Adds Veterinary Line, New Varieties
  • Illustration 3-1: Greenies Veterinary Dental Chews
  • Illustration 3-2: Greenies New Freshmint, Bursting Blueberry and Grain Free Dental Treats
  • Mars Transforms Pedigree Oral Care Line
  • Illustration 3-3: Pedigree Dentastix Deep Clean Oral Care Treats
  • Illustration 3-4: Pedigree Dentastix New Fresh Oral Care Treats
  • Illustration 3-5: Review of Breathbuster Treats on Pedigree Website
  • Milk-Bone Another Major Player in Dental Treats
  • Illustration 3-6: Clinical Trial Results Demonstrating Efficacy of Milk-Bone Brushing Chews (Milk-Bone Website)
  • Illustration 3-7: Milk-Bone Brushing Chews
  • VetIQ Minties Boast Multiple Advantages
  • Illustration 3-8: Minties Comparison Table
  • Pet Food Giant Purina Treads Lightly in Dental Treat Market
  • Illustration 3-9: Nestlé Purina Beneful Healthy Smile Dental Treats
  • Dental Treats Feature Innovative Design, Functional Ingredients
  • Illustration 3-10: Nylabone Nutri Dent Complete
  • Illustration 3-11: Indigenous Pet Product Dental Health Bones
  • Illustration 3-12: ProDen PlaqueOff Dental Bites
  • Illustration 3-13: Merrick Pet Care Dental Treat Selection
  • Illustration 3-14: Cloud Star Dynamo Dog Functional Dental Treats
  • Illustration 3-15: Paragon Pet Products Whimzees Dental Treats
  • Illustration 3-16: Drs. Foster & Smith Dental Scrubbies Treats for Dogs
  • Illustration 3-17: Tropiclean Fresh Breath +Plus Dental Chews
  • Illustration 3-18: PetSafe Indigo Floss Bones
  • The Dental Treat Consumer
  • Dental Treats Second Most Popular Treat Type
  • Figure 3-1: Usage of Pet Treats by Type: Dog Owners vs. Cat Owners,2015 (percent)
  • Figure 3-2: Coupon Usage by Pet Product Type, 2015 (percent)
  • Figure 3-3: Top Dog Oral Care Treat Brands Purchased in Past 12 Months, 2015 (percent of dog owners)
  • Treat Purchaser Demographics
  • Table 3-1: Overview of Pedigree Dental Treat Purchasers, 2015 (percent and index)
  • Table 3-2: Overview of Feline Greenies Brand Cat Dental Treat Purchasers, 2015 (percent and index)
  • Dental Foods
  • Illustration 3-19: Hill's Science Diet Adult Oral Care Dog Food
  • Illustration 3-20: Purina ProPlan Veterinary Diet DH Dental Health Dog Food 69
  • Illustration 3-21: Mars' Pedigree Dental Benefits Promotional Material
  • Illustration 3-22: Eukanuba Lifestages Adult Maintenance with 3D DentaDefense
  • Teeth Cleaning Aids
  • Interest in Cleaning Tools Depends on At-Home Brushing
  • Brushes and Pastes/Gels
  • Illustration 3-23: Triple Pet Toothbrushes, Finger Brushes and Oral Care Toothpastes
  • Illustration 3-24: Hartz's Dentist's Best Products with DentaShield
  • Illustration 3-25: Tropiclean Puppy Oral Care Kit
  • “Brushless” Teeth Cleaning
  • Illustration 3-26:Tropiclean Website “No Brushing” Banner Ad
  • Illustration 3-27: ProDen PlaqueOff
  • Illustration 3-28: Only Natural Pet All Smiles Oral Care Spray
  • Illustration 3-29: Ark Naturals Breath-Less Plaque Zapper
  • Illustration 3-30: Pet Age October 2015 Outsert Featuring Gray Muzzle Brushless ToothPaste
  • Illustration 3-31: Nylabone's Advanced Oral Care Line
  • Fresh Breath Aids
  • Breath Fresheners Offer Other Oral Care Benefits
  • Illustration 3-32: Healthy Clean Pet's Fresh & Clean Dental Care Spray
  • Illustration 3-33: Trader Joe's Mint-A-Breath Bones
  • Illustration 3-34: Tropiclean Fresh Breath Drops
  • Natural Dental Care for Pets
  • Illustration 3-35: Natural Pet Pharmaceuticals Homeopathic Teeth & Gums Formula
  • Illustration 3-36: Only Natural Pet Fresh Kisses
  • Table 3-3: The U.S. Pet Oral Care Market: Selected Leading Marketers and Brands, 2015

Chapter 4: Pet Oral Care Services

  • Veterinary Oral Care Services
  • The Basics of Pet Oral Care Services
  • Banfield and VCA Top Veterinary Services
  • Banfield's Dental Offerings
  • Illustration 4-1: Banfield Website's Preventive Dental Care Banner
  • VCA's Dental Offerings
  • Small Chain and Single-Veterinarian Hospitals
  • Veterinary Visit Statistics
  • APPA Survey Reveals Few Pet Owners Use Vet Dental Services
  • Industry Attempts to Reverse Trend
  • Illustration 4-2: Partners for Healthy Pets February 2015 Facebook Posts
  • The Cost of Dental Visits
  • Figure 4-1: VCA Hospital Dental Extraction Study
  • Pet Dental Health Month
  • Illustration 4-3: AVMA National Pet Dental Health Month Poster
  • Dog Orthodontia
  • Illustration 4-4: Example of Dog Orthodontia
  • Pet Dental Insurance
  • Dental Services from Other Pet Care Professionals
  • Illustration 4-5: Before & After Facebook Post from Healthy Smile Pet Dental
  • Illustration 4-6: Still from The Dog Bar Promotional YouTube Video
  • The Risks of Non-Anesthesia Dentistry
  • Anesthesia-Free Cleanings Result in Legal Actiona
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