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市場調查報告書

美國的蛋市場趨勢和機會

Egg Market Trends and Opportunities in the U.S.

出版商 Packaged Facts 商品編碼 342161
出版日期 內容資訊 英文 89 Pages
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美國的蛋市場趨勢和機會 Egg Market Trends and Opportunities in the U.S.
出版日期: 2015年09月30日 內容資訊: 英文 89 Pages
簡介

蛋可以說是美國人的主食,90%以上的家庭每天都消費蛋。儘管2015年中流行禽流感,預測美國雞蛋產業仍將維持穩定成長。許多消費者認為蛋是優質蛋白質來源,以有機栽培飼料養殖,或是放養的雞蛋需求更是大增。SNS的普及更有助於依這些需求建立推動消費者運動的環境。同時中餐、晚餐皆提供早餐用速食的餐廳增加,這更成了美國餐飲服務業對雞蛋需求大增的要素。

本報告提供美國國內的雞蛋市場相關分析,基於消費者 (2000名) 和零售商店·食品服務業者等所做的問卷調查等,彙整消費者對雞蛋抱持的價值觀·要求,及零售市場上蛋需求趨勢·特徵,食品服務市場上的雞蛋餐點趨勢資訊,為您概述為以下內容。

第1章 摘要整理

第2章 市場趨勢

  • 分析的要點
  • 蛋的市場環境
  • 市場趨勢的聯合點
  • 蛋白質需求的擴大
  • 脂肪·膽固醇相關新範例
  • 便利性的要素
  • 「新方式的家族用餐」式早餐
  • 蛋和健康意識高的消費者
  • 禽流感的影響
  • 蛋的銷售量·價格的影響
  • 對有機飼養·自由放養·其他種類雞蛋的日益受重視
  • 「幸福的蛋」 (Happy Egg) 與自由放養
  • 對未來緊急狀態的準備
  • 市場成長率的預測
  • 2020年的市場規模達到70億美元

第3章 健康·伙食的趨勢

  • 分析的要點
  • 提供高品質蛋白質的「超高級蛋」 (The Incredible Egg)
  • 維繫蛋的人氣,其他營養因素
  • 膽固醇的名譽復甦
  • 卡路里:最多人關注的營養資訊
  • 尋求「天然」「高蛋白質」的消費者
  • 鮮少有消費者避食雞蛋

第4章 產品的趨勢

  • 分析的要點
  • 美國國內的雞蛋生產量
  • 產品的趨勢
  • 5種產品類型
  • 追求更健康性的蛋
  • 白煮蛋
  • 3種類別的競爭關係
  • 商店品牌佔新鮮雞蛋市場半數
  • 自有品牌佔新鮮雞蛋市場上最大的佔有率
  • ConAgra的Egg Beaters:壟斷雞蛋替代品市場
  • 蛋白的替代產品的成長和競爭激烈
  • 蛋的替代產品

第5章 零售業·食品服務趨勢

  • 分析的要點
  • 零售業趨勢:穩定性的成長
  • 自有品牌的強力地位
  • 高唱「健康伙食」「永續性」「食品安全」的零售業者
  • 自有品牌的使用率:展現高數值的因素少
  • 商店品牌:天然食品商店存在感仍低
  • 天然食品商店:支配有機食品市場趨勢
  • 食品服務的趨勢:早餐需求如果增加,蛋的需求也增加
  • McDonald:全天候提供早餐菜單
  • 已經掌握市場統治權的早餐
  • 早餐用三明治的趨勢
  • 中午·黃昏·夜晚的輕食的早餐
  • 「健康的伙食」謳歌「永續性」「食品安全」的食品服務業者
  • 菜單的趨勢
  • 高級餐廳的高普及率
  • 菜單上蛋的利用頻率:中級餐廳最高
  • 上雞蛋餐點的餐廳比率:中西部最高
  • 蛋的利用頻率依餐點不同而大不相同
  • 早餐菜單的全日提供
  • 獨立型餐廳,提供雞蛋餐點的概率最高
  • 蛋供不應求的擔憂

第6章 消費者趨勢

  • 分析的要點
  • 分析方法
  • 良好的人口結構指標
  • 美國家整體消費蛋的家庭達到90%以上
  • 青年人的家庭蛋的消費量大
  • 老年人的家庭蛋的消費量少
  • 青年人家庭選擇有機蛋的趨勢強
  • 蛋和減肥
  • 誰在減肥?
  • 為何減肥?
  • 減肥的人購買的營養素
目錄
Product Code: LA5656446

Eggs have been and will continue to be a staple of the American diet. Eggs are consumed in well over 90% of U.S. households and are present on the menus of three out of four U.S. foodservice establishments. The industry has managed to maintain its stability despite serious losses in the early to middle part of 2015 due to an outbreak of avian flu in epidemic proportions.

Consumers are especially looking to eggs with fresh eyes as a source of protein, a nutrient currently at the top of consumer must-have lists. Egg producers and retailers are diversifying eggs' nutritional appeal through eggs with enhanced omega-3 levels as well as increased levels of other nutrients, even as the egg market will benefit from decreasing concerns about the level of cholesterol in foods. Marketers are also offering eggs for which the laying hens were given feed that was non-GMO, organic, or vegetarian, and responding to consumer demand for eggs from laying hens that have been raised under more humane conditions with products labeled as cage-free and free-range.

If there is to be any challenge to the market it could come from animal welfare advocates rousing consumers to continue demanding better conditions for the laying hens. The new normal of the social media environment does make it relatively easy to stir up consumer movements, and such a development could compel producers to invest in more wholesale reforms to current practices.

Packaged Facts' report Egg Market Trends and Opportunities in the U.S. looks at the state of the market in the wake of the mid-2015 avian flu epidemic. The report reviews evolving consumer demand for high quality protein, the reemergence of breakfast as the most important meal of the day, breakfast sandwich and “breakfast all day” culinary trends, and the responses in grocery retailing and the foodservice industry to these developments. In addition, the report offers growth projections for egg sales in the U.S. and features the results of an exclusive Packaged Facts national online consumer survey regarding diet, nutrition, and food shopping patterns related to eggs.

Scope and Methodology

Market trends and market size estimates within Egg Market Trends and Opportunities in the U.S. are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • U.S. Department of Agriculture reports;
  • Public information provided by egg producers and the associations representing the egg industry, other food companies, grocery retailers, and foodservice operators.

Packaged Facts also draws on a proprietary Packaged Facts National Consumer Survey conducted in April 2015 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Fall 2010-2014 Simmons NCS Adult Studies.

Table of Contents

Chapter 1: Executive Summary

  • Scope of Report
  • Methodology
  • Market Trends
  • Table 1-1: Egg Sales: Average Price Change, July 2014-July 2015
  • Table 1-2: Projected Dollar and Unit Sales of Eggs, 2014-2020
  • Animal Welfare Challenge for Egg Industry
  • Happy Egg and Free Range
  • Health and Diet Trends
  • Product Trends
  • Figure 1-1: IRI-Tracked Sales Leaders in Total Egg Category,July 2014-July 2015
  • Retail and Foodservice Trends
  • Table 1-3: IRI-Tracked Egg Category Sales: Overall Growth vs. Private Label Growth, July 2014-July 2015
  • Breakfast Sandwich Culinary Trends
  • Table 1-4: Fastest-Growing Ingredients on Breakfast Handhelds,2010-2014
  • Breakfast for Lunch, Dinner, and Midnight Snack
  • Consumer Trends
  • Table 1-5: Egg Usage Trends, 2011-2015 (percent of U.S. households)

Chapter 2: Market Trends

  • Key Points
  • Egg Market Environment
  • A Confluence of Trends
  • Growing Demand for Protein
  • New Paradigm on Fat and Cholesterol
  • Figure 2-1: Levels of Agreement/Disagreement with Statement,“Certain fats and oils are important to healthy eating,” 2015
  • The Convenience Factor
  • Breakfast as the New Family Dinner
  • Eggs and the Concerned Consumer
  • Impact of Avian Flu
  • Figure 2-2: Count of Chicken and Turkeys With Avian Flu Through June 2015
  • Impact on Egg Sales and Prices
  • Table 2-1: Fresh Egg Sales, 2010-2014
  • Table 2-2: IRI-Tracked Egg Category Sales: Dollar/Unit/Volume Change,July 2014-July 2015 (in millions)
  • Table 2-3: IRI-Tracked Egg Category Sales: Average Price Change,July 2014-July 2015
  • Figure 2-3: Rise in Egg Prices, April 2015 to May 2015
  • Increased Interest in Organic, Cage-Free, and Other Egg Types
  • Table 2-4: Demographic Factors Favoring Use of Organic Eggs, 2015(index and percent of U.S. households)
  • Table 2-5: IRI-Tracked Increases in Selected Organic Egg Brand Sales,July 2014-July 2015
  • Happy Egg and Free Range
  • Preparing for Future Outbreaks
  • Projected Market Growth
  • Market to Reach $7 Billion by 2020
  • Table 2-6: Projected Dollar and Unit Sales of Eggs, 2014-2020

Chapter 3: Health and Diet Trends

  • Key Points
  • “The Incredible Egg” Offers High Quality Protein
  • Other Nutritional Elements Support Egg Popularity
  • The Decriminalization of Cholesterol
  • Illustration 3-1: USDA Nutrition Facts Panel For Eggs
  • Calories Most Sought Nutritional Information
  • Table 3-1: Information Consumers Seek on Nutrition Facts Panel, 2015(percent of U.S. adults)
  • Table 3-2: Information Consumers Seek on Nutrition Facts Panel:
  • Selected Demographics, 2015 (percent of U.S. adults)
  • “Natural” and “High Protein” Are Sought by Consumers
  • Table 3-3: Package Label Claims Consumers Seek on Foods and Beverages, 2015 (percent of U.S. adults)
  • Table 3-4: Package Label Claims Consumers Seek on Foods and Beverages: Selected Demographics, 2015 (percent of U.S. adults)
  • Few Consumers Avoid Eggs

Chapter 4: Product Trends

  • Key Points
  • Egg Production in the U.S.
  • Product Trends
  • Five Product Categories
  • Seeking Healthier Eggs
  • Hard-Boiled Eggs
  • Illustration 4-1: Eggland's Best Hard-Cooked Eggs
  • Three Basic Types of Eggs Compete
  • Table 4-1: Participation of Fresh Egg Companies by Category, 2015
  • Store Brands Account for Half the Total Fresh Egg Market
  • Private Label Strongest in Fresh Eggs
  • ConAgra's Egg Beaters Dominates Egg Substitutes
  • Egg White Substitutes Growing and Competitive
  • Figure 4-1: IRI-Tracked Market Leaders in Total Egg Category Sales,July 2014-July 2015
  • Figure 4-2: IRI-Tracked Market Leaders in Fresh Egg Sales,July 2014-July 2015
  • Figure 4-3: IRI-Tracked Market Leaders in Egg Substitute Sales,July 2014-July 2015
  • Figure 4-4: IRI-Tracked Market Leaders Egg White Substitute SalesJuly 2014-July 2015
  • Egg Alternatives

Chapter 5: Retail and Foodservice Trends

  • Key Points
  • Retail Trends: Steady Growth
  • Strong Private Label Position
  • Table 5-1: IRI-Tracked Egg Category Sales: Private Label Growth vs. Overall Growth, July 2014-July 2015
  • Table 5-2: IRI-Tracked Egg Category Sales: Average Price Change Private Label vs. Overall, July 2014-July 2015
  • Retailers Stress Healthier Eating, Sustainability, Food Safety
  • Illustration 5-1: Wild Harvest Private Label Cage Free Eggs
  • Few Strong Indicators for Private Label Use
  • Table 5-3: Demographic Indicators Favoring Use of Eggland's Best, Land O Lakes, and Store Brand Eggs, 2015 (percent and index of U.S. households)
  • Store Brands Weak in Natural Food Stores
  • Table 5-4: Purchase of Store Brand Eggs in Selected Venues
  • Natural Food Stores Leading Venue for Organic
  • Table 5-5: Purchase of Organic Eggs in Selected Venues
  • Table 5-6: Quantity of Eggs Purchased in Selected Venues
  • Foodservice Trends: More Breakfasts, More Eggs
  • McDonald's to Offer Breakfast All Day
  • Breakfast Already a Winner
  • Breakfast Sandwich Culinary Trends
  • Illustration 5-2: The Perfect Little Egg Sandwich in NYC's Dominique
  • Ansel Bakery
  • Illustration 5-3: FlatIron Sandwich with Fried Egg, Wisconsin Brie,Pecanwood Smoked Bacon, and Hash Browns
  • Illustration 5-4: Restaurant Patrons for Breakfast Tacos at HomeState,Los Angeles
  • Table 5-7: Fastest-Growing Ingredients on Breakfast Handhelds,2010-2014
  • Breakfast for Lunch, Dinner, and Midnight Snack
  • Illustration 5-5: Buckboard Bacon Melt at Cochon Butcher, New Orleans
  • Illustration 5-6: Late Night Breakfast Sandwich on Brioche, The Meatball Shop, NYC
  • Foodservice Operators Stress Healthier Eating, Sustainability, Food Safety
  • Menu Trends
  • Fine Dining Has Highest Penetration Level
  • Figure 5-1: Menu Penetration for Eggs: By Restaurant Segment
  • Midscale Has Highest Menu Incidence of Eggs
  • Figure 5-2: Menu Incidence for Eggs: By Restaurant Segment
  • Northeast Has Highest Percentage of Restaurants Serving Egg Dishes
  • Figure 5-3: Menu Penetration for Eggs: By Geographic Region
  • Wide Range of Penetration by Cuisines
  • Figure 5-4: Menu Penetration for Eggs: Ethnic vs. Non-Ethnic Restaurants ..
  • Breakfast All Day
  • Figure 5-5: Menu Penetration for Eggs: By Daypart
  • Figure 5-6: Menu Incidence for Eggs: By Daypart
  • Independent Restaurants Most Likely to Offer Egg Dishes
  • Figure 5-7: Menu Penetration for Eggs: Chains, Regionals, and
  • Independent Restaurants
  • Figure 5-8: Menu Incidence for Eggs: Chains, Regionals, and
  • Independent Restaurants
  • Concerns Over Tight Egg Supply

Chapter 6: Consumer Trends

  • Key Points
  • Methodology
  • Favorable Demographic Indicators
  • Eggs Consumed in Over 90% of U.S. Households
  • Table 6-1: Fresh Egg Usage Trends, 2011-2015 (percent of U.S. households)
  • Younger Households Show Heavier Egg Consumption
  • Table 6-2: Demographic Indicators Favoring Heavier Usage of Eggs:
  • 3, 4, or 5+ Dozen/Month, 2015 (percent and index of U.S. households) ...
  • Older Households Show Lighter Egg Consumption
  • Table 6-3: Demographic Indicators Favoring Lighter Usage of Eggs:
  • 1-2 Dozen/Month, 2015 (percent and index of U.S. households)
  • Younger Households More Likely to Choose Organic Eggs
  • Table 6-4: Demographic Indicators Favoring Use of Organic Eggs, 2015 (index and percent of U.S. households)
  • Eggs and Dieting
  • Who Is Dieting?
  • Table 6-5: Demographic Patterns for Dieting, 2015 (percent and index of U.S. adults)
  • Why They Diet
  • Figure 6-1: Reasons for Watching Diet, 2015 (percent of U.S. adults)
  • Table 6-6: Demographic Patterns by Reason for Watching Diet, 2015 (index of U.S. adults)
  • Nutrients Sought by Dieters
  • Table 6-7: Types of Foods Bought When Watching Diet, 2015 (percent and index of U.S. households)
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