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市場調查報告書

三明治:市場趨勢·市場機會

Sandwiches: Market Trends and Opportunities

出版商 Packaged Facts 商品編碼 333745
出版日期 內容資訊 英文 106 Pages
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三明治:市場趨勢·市場機會 Sandwiches: Market Trends and Opportunities
出版日期: 2015年06月17日 內容資訊: 英文 106 Pages
簡介

本報告提供三明治的市場趨勢及市場機會的相關調查,提供您消費者三明治的消費趨勢,與漢堡·披薩·熱狗等的比較,消費者健康意識的擴大,烹調法的革新,三明治的客製化性·選擇性等趨勢與三明治對市場的影響,並彙整主要經營者的案例研究等資料。

第1章 摘要整理

第2章 簡介

  • 主食
  • 人口統計分析:自家·外出地的三明治消費
  • 人口統計分析:三明治連鎖餐廳的利用:不同品牌
  • 三明治的菜單刊載:與漢堡·披薩·熱狗的比較
  • 三明治:有助於推動熟食的銷售額

第3章 健康維持

  • 消費者的健康意識
  • 菜單上的「健康」三明治
  • 健康三明治的行銷
  • 三明治:「健康」地位的市場機會
    • Chick-fil-A
    • Subway
    • Firehouse Subs
    • Panera Bread
    • Applebee's
    • Cheesecake Factory
  • 主題的革新
    • 早餐三明治:開始健康的1天的方法
    • 兒童OK的三明治:健康菜單條款
  • 商店通路的影響·應用
    • 對餐廳的最尖端的流行的家庭的關心
    • 兒童相關的三明治:健康的事題目

第4章 烹調法的革新

  • 烹調法革新相關的消費者態度
    • 人口統計焦點:食品·文化的挑戰
  • 菜單的熟調法的革新
    • 簡介
    • 三明治的蛋白質:品質·美味度·香味
    • 三明治的蔬菜:以美味度·香味為準
    • 醬汁和麵包:受地區和全球熟調法的影響
    • 與一般三明治不同的起士
  • 行銷:烹調法的創新
    • 透過烹調法讓三明治從基本發展到美味三明治
    • Quiznos
    • Arby's
    • Au Bon Pain
    • La Madeleine
    • Chili's Bar & Grill
    • Bennigan's
  • 主題的革新
    • 美食家早餐三明治
    • 烹調法的創新:孩童菜單也不可或缺
  • 加工食品的影響·應用
    • 家庭對餐廳的最尖端潮流的關心

第5章 客製化·消費者的選擇

  • 消費者客製化·選擇的認識
  • 三明治餐廳菜單的品種
    • 餐廳菜單的品種的轉變
    • 三明治餐廳菜單分析
    • 定購的種類
  • 行銷:三明治的客製化·消費者選擇
    • 品牌的地位:大大影響消費者的選擇
    • Jason's Deli
    • Jimmy John's
    • Potbelly Sandwich Shop
    • Jersey Giants Subs
  • 透過複數途徑的定購
    • 行動電話
  • 加工食品的影響·應用

附錄

目錄
Product Code: LA5586741

Sandwiches are at once a staple food and a growth and innovation platform for foodservice and food retail players alike. Traditional and emerging proteins, cheeses, vegetables, sauces and flavors and breads play a role in making the sandwich-and each play a role in the sandwich's evolving health, culinary innovation and customization and choice macro trends.

Sandwiches: Market Trends and Opportunities assesses how food and foodservice industry participants are adding-and can add-value to their sandwich strategies, as they relate to three overriding themes: healthfulness, culinary innovation, and customization and consumer choice. With respect to each of these themes, this report trends related consumer preferences and attitudes over time; ties each theme to pertinent foodservice (restaurant and prepared foods) menu trends supported by a wealth of examples; assesses related foodservice marketing strategies; and identities implications and applications for the packaged groceries segment of the market.

In doing so, the report addresses a wide range of sandwich trends and opportunities, from freshness and inherent health to ingredient combinations and culinary adventure to made-to-order and mobile technology-layering in analysis related to key themes, such as foodservice segment, daypart, children's at-home sandwich making, and gourmet-providing needed value for foodservice and food retail participants. Primary data sources include metrics from our consumer surveys and from the Datassential MenuTrends database, as well as hundreds of menu item examples and related visual images.

The report begins with overview of foodservice and food retail sandwich usage in the past seven days, including at-home usage, as well as usage via six away-from-home channels. We also analyze usage by demographic of six top sandwich restaurant chains, provide menu item comparisons to other portable options, and shed light on sandwich sales at supermarket delis.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • A staple food
  • At-home & away-from-home sandwich use by channel
  • Sandwich restaurant chain usage, by brand
  • Sandwiches stack up strongly on the menu against burgers, pizza and hotdogs
  • And help drive deli prepared foods sales
  • Healthfulness
  • Trending consumer healthfulness attitudes
  • Healthful sandwiches on the menu
  • Marketing healthful sandwiches
  • Thematic innovation
  • Implications and applications for the grocery aisle
  • Culinary innovation
  • Trending consumer healthfulness attitudes
  • Sandwich culinary innovation on the menu
  • Marketing sandwich culinary innovation
  • Thematic innovation
  • Implications and applications for packaged groceries
  • Customization and consumer choice
  • Trending consumer customization & consumer choice attitudes
  • Sandwich restaurant menu variety
  • Marketing sandwich customization & choice on the menu
  • Omni-channel ordering
  • Implications and applications for packaged groceries

Chapter 2: Introduction

  • A staple food
  • Table 2-1: Sandwich Eaten in Past 7 Days, by Demographic, 2015
  • At-home options most prevalent
  • Restaurant dine-in and takeout lead away-from home channels
  • Graph 2-1: At Home and Away from Home Sandwich Procurement in Past 7 Days, By Channel, 2015
  • Demographic analysis: at-home & away-from-home sandwich use by channel
  • Table 2-2: At-Home and Away-from-Home Sandwich Procurement, by Location and Demographic 2014
  • Demographic analysis: sandwich restaurant chain usage, by brand
  • Table 2-3: Usage of Fast Food, Sandwich Shops and Five Sandwich Shops Brands in Past 30 Days, by Demographic 2014
  • Sandwiches stack up strongly on the menu against burgers, pizza and hotdogs
  • Table 2-4: Incidence of Sandwiches, Burgers, Pizza and Hotdogs on U.S. Menus, by Restaurant Type, 2014
  • Sandwiches help drive deli prepared foods sales
  • Table 2-5: U.S. Deli Prepared Foods Sales and Sandwich Category Sales, 2011-2014
  • Table 2-6: U.S. Deli Prepared Foods Sales Share, by Food Category, 2011 vs. 2014

Chapter 3: Healthfulness

  • Trending consumer healthfulness attitudes
  • Table 3-1: Health, Food & Diet Attitudes, Any Agree & Strongly Agree, 2005-2015
  • Organic and natural adherents
  • Table 3-2: Interest in Organic/Natural When Shopping for Food, by Demographic, 2015
  • Healthful sandwiches on the menu
  • Introduction
  • Inherent health trending up
  • “Health by subtraction” menu terms still most prevalent
  • Table 3-3: Percent of Restaurants Serving Healthy Menu Items, by Menu Item Term, 2014
  • Trends over time: Growth in inherently healthy menu items
  • Table 3-4: Percent of Restaurants Serving Healthy Menu Items, by Menu Item Term, 2010-2014
  • Sandwiches: Lose the bread to jump on the gluten free bandwagon
  • Table 3-5: Percent of Restaurants Serving Sandwiches, by Healthy Menu Item, 2010-2014
  • Healthy proteins: Moving beyond basic chicken and turkey
  • Table 3-6: Sandwich Proteins: Top Five & Top Growing Healthful Types, 2010-2014
  • Healthy veggies: Going green
  • Table 3-7: Sandwich Vegetables: Top Three & Top Growing Healthful Types, 2010-2014
  • Healthy breads: Flatbreads and healthy grains
  • Table 3-8: Sandwich Breads: Top Three & Top Growing Healthy Types, 2010-2014
  • Marketing healthful sandwiches
  • Sandwiches provide opportunity for health positioning
  • Chick-fil-A
  • Subway
  • Firehouse Subs
  • Panera Bread
  • Applebee's
  • Cheesecake Factory
  • Thematic innovation
  • Breakfast sandwiches are a healthy way to start the day
  • The opportunity
  • Kid-friendly sandwiches can be healthy menu item
  • Table 3-9: Top Kids' Sandwich Proteins: Restaurant Penetration & Change in Penetration, 2010-2014
  • Table 3-10: Top Kids' Sandwich Veggies: Restaurant Penetration & Change in Penetration, 2010-2014
  • The opportunity
  • Implications and applications for the grocery aisle
  • At-home interest in restaurant health trend setters
  • Healthful proteins: traction and untapped interest
  • Graph 3-1: Healthy Sandwich Proteins: Usage and Usage Interest in At-Home Sandwiches, 2015
  • Healthful “emerging” veggies: lower current use but ample untapped interest
  • Graph 3-3: Healthy Sandwich Vegetable Toppings: Usage and Usage Interest in At-Home Sandwiches,2015
  • Millennials and emerging racial/ethnic groups drive usage and interest
  • Graph 3-3: Healthy Sandwich Vegetable Toppings: Usage and Usage Interest in At-Home Sandwiches, by Demographic, 2015
  • Flatbreads gaining as at-home sandwich bread option?
  • Graph 3-4: Healthy Sandwich Breads: Usage and Usage Interest in At-Home Sandwiches, 2015
  • Making sandwiches for the kids: health a prevalent theme
  • Graph 3-2: Factors in Making a Sandwich for Kids: Degree of Importance, 2015

Chapter 4: Culinary Innovation

  • Trending consumer attitudes related to culinary innovation
  • Table 4-1: Culinary Innovation Attitudes, Any Agree & Strongly Agree, 2005-2015
  • Demographic highlights: food and cultural adventurousness
  • Table 4-2: Interest in New Food Products, Other Cultures, New Recipes, and Foreign Foods,by Demographic, 2015
  • Sandwich culinary innovation on the menu
  • Introduction
  • Sandwich proteins showcase quality, gourmet and flavor innovation
  • Pork is king
  • Table 4-3: Sandwich Proteins: Top Five & Top Growing Pork Types, 2010-2014
  • Sandwich vegetables provide platform for flavor and gourmet positioning
  • Spicy vegetables
  • Table 4-4: Sandwich Vegetables: Top Three & Top Growing Pepper Types, 2010-2014
  • Gourmet veggies
  • Table 4-5: Sandwich Vegetables: Top Three & Top Growing Gourmet Types, 2010-2014
  • Sauces and bread utilize regional/international culinary influences
  • Sauces and flavors
  • Table 4-6: Sandwich Sauces & Flavors: Top Five & Top Growing Regional/International Types,2010-2014
  • Breads
  • Table 4-7: Sandwich Breads: Top Three & Top Growing Regional/International Types, 2010-2014
  • Expansion beyond typical sandwich cheese points to gourmet trend
  • Table 4-8: Sandwich Cheeses: Top Ten & Top Ten Growers, 2010-2014
  • Marketing sandwich culinary innovation
  • Sandwiches move from basic to gourmet through culinary innovation
  • Quiznos
  • Arby's
  • Au Bon Pain
  • Table 4-9: Culinary Innovation Attitudes, Any Agree & Strongly Agree, Au Bon Pain Users & Monthly Users, 2014
  • La Madeleine
  • Chili's Bar & Grill
  • Bennigan's
  • Thematic innovation
  • Gourmet breakfast sandwich, anyone?
  • The opportunity
  • Culinary innovation needed for kids' menu
  • Table 4-10: Top Kids' Sandwich Proteins: Restaurant Penetration & Change in Penetration, 2010-2014
  • Table 4-11: Top Kids' Sandwich Sauces/Flavors: Restaurant Penetration & Change in Penetration, 2010-2014
  • The opportunity
  • Implications and applications for packaged groceries
  • At-home interest in restaurant trend setters
  • Pork varieties exhibit traction and interest
  • Graph 4-1: Emerging Sandwich Pork Proteins: Usage and Usage Interest in At-Home Sandwiches, by Selected Demographics, 2014
  • Not just wheat bread anymore
  • Hold the mayo-and pass the aioli?

Chapter 5: Customization & Consumer Choice

  • Trending consumer customization & consumer choice attitudes
  • Table 5-1: Attitudes Related to Customization & Consumer Choice, Any Agree & Strongly Agree, 2005-2015
  • Sandwich restaurant menu variety
  • Trending sandwich restaurant menu variety over time
  • Table 5-2: Sandwich Restaurants: Menu Items & Menu Item Share, by Menu Item Type, 2010-2014
  • Sandwich restaurant menu analysis
  • Table 5-3: Sandwich Restaurants: Menu Item Share, by Menu Type: All Restaurants vs. Selected Chains, 2014
  • Table 5-4: Sandwich Restaurants: Number of Menu Items, by Menu Type: All Restaurants vs. Selected Chains, 2014
  • Entrée variety
  • Graph 5-1: Sandwich Restaurants: Number of Entrées, by Entrée Type Share, 2014
  • Are most sandwich shops good at one thing-sandwiches?
  • Table 5-5: Sandwich Restaurant Entrées: Number and Share by Menu Type: All Restaurants vs. Selected Chains, 2014
  • Marketing sandwich customization & choice on the menu
  • Brand positioning important to influence consumer choice
  • Jason's Deli
  • Jimmy John's
  • Potbelly Sandwich Shop
  • Jersey Giants Subs
  • Omni-channel ordering
  • Mobile phone usage: psychographic segmenting
  • Application: Jimmy John's
  • Table 5-6: Mobile Segmentation Groups: Jimmy John's Users, By Usage Frequency, 2014
  • Implications and applications for packaged groceries
  • Take a page from the convenience store playbook
  • Wawa Food Markets
  • Give parents tools to enhance kids' at-home sandwich choice & customization
  • Graph 5-2: Factors in Making a Sandwich for Kids: Degree of Importance, 2014

Appendix

  • Methodology
  • Consumer survey methodology
  • Report table interpretation
  • Color coding
  • Indexing
  • Terms and definitions
  • Supermarkets
  • Restaurant categories
  • Limited-service restaurant definitions
  • Full-service restaurant definitions
  • Other definitions
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