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市場調查報告書

美國的美食家 :餐廳·零售的機會 第2版

Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition

出版商 Packaged Facts 商品編碼 332704
出版日期 內容資訊 英文 107 Pages
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美國的美食家 :餐廳·零售的機會 第2版 Foodies in the U.S.: Opportunities for Restaurants and Retail, 2nd Edition
出版日期: 2015年05月26日 內容資訊: 英文 107 Pages
簡介

本報告涵蓋美國美食家,以二大部門(自我認知的一般美食家、約佔成人12%的2,900萬名引導時尚美食家)為焦點之他們的態度、行動分析,彙整食物消費,在家自煮,及食品服務趨勢,千禧年世代的引導時尚美食家的統計·飲食習慣·食品購買模式·外食趨勢·消費者簡介等分析,為您概述為以下內容。

第1章 摘要整理

第2章 考察·機會

  • 主要的考察
  • Whole Foods視千禧年世代的美食家為目標,讓所有人不快
  • 行銷·媒體的方向性
  • 市場機會、其他

第3章 食物消費·在家自煮

  • 食物消費
  • 對多數美食家而言採購食品是每天的習慣活動
  • 社群媒體對美食家的食品購買決策帶來莫大影響
  • 超級市場的行動app與美食家連動
  • 在家自煮
  • 許多美食家和外食一樣享受在家自煮
  • 美食家的廚師先考慮用餐
  • 美食家喜歡視訊菜譜、其他

第4章 美食家·食品服務趨勢勢

  • 美食家對餐廳相當重要
  • 餐廳在美食家的生活方式中根深蒂固
  • 美食家依賴餐廳用餐
  • 餐廳透過社群媒體吸引美食家
  • 美食家為了訂購餐點往往參照平板電腦和行動電話
  • 餐廳的行動app在美食家之間輩受歡迎、其他

第5章 引導時尚美食家 (創造流行的美食家)之熱門

  • 概要
  • 引導時尚美食家是主要的顧客區隔
  • 引導時尚美食家反映出年齡層的統計
  • 飲食習慣·用餐的愛好
  • 健康飲食受到引導時尚美食家的注目
  • 熱情的素食主義者更加普遍
  • 食物消費
  • 引導時尚美食家頻繁採購食品
  • 健康性的成分高則優先考慮
  • 在家用餐外與食
  • 引導時尚美食家喜歡烹調
  • 引導時尚美食家依賴食譜
  • 引導時尚美食家頻繁外食、其他

第6章 千禧年世代注目於引導時尚美食家

  • 人口統計的焦點
  • 簡介
  • 千禧年世代的美食家反映出西班牙裔系的影響
  • 千禧年世代的美食家住在太平洋地區的可能性最高
  • 25-34歲的美食家教育水準高且富裕
  • 飲食習慣
  • 對千禧年世代的美食家而言晚餐最為優先
  • 零食仍是生活方式重要的一環
  • 食品購買模式
  • 外食
  • 消費者簡介
  • 網路購物對引導時尚美食家而言不可或缺
  • 引導時尚美食家與社群媒體結合、其他
目錄
Product Code: LA5563664

One of the most powerful threads running through food culture today is the unending quest for new and exciting food products and experiences. Foodies in the U.S.: Opportunities for Restaurants and Retail confirms that foodies are deeply immersed in searching for the next big thing in the food world. Foodies by definition are more likely than adults on average to strongly agree that good food is really important to them. Packaged Facts consumer survey data cited in this report size the gap between foodies and the average consumer when it comes to keeping up with the latest food trends, being the first to try out new food products, and seeking out new flavors and ingredients.

Foodies in the U.S.: Opportunities for Restaurants and Retail focuses on two segments of the foodie population. One consists of self-identified foodies generally. The second comprises a core group of 29 million “Trendsetter Foodies” who are especially dedicated to seeking out new food products and new recipes.

The report highlights significant and potentially surprising challenges for marketers targeting foodies. For example, food retailers and foodservice companies focus their marketing efforts on foodies under the age of 35, members of the Millennial generation.

However, marketers need to be cautious about assuming that the only foodies who count are Millennials. The psychographic profiles of Millennial and Boomer Trendsetter Foodies are remarkably similar, and there is a convergence within a broad spectrum of attitudes and behaviors on the part of Trendsetter Foodies across all age groups. Whether they be Millennials, Gen-Xers or Boomers, Trendsetter Foodies share a common underlying desire not only to seek out new food experiences and products but to try new things of all kinds, and this report charts similarities in the eating habits, food preferences, food shopping habits, and attitudes toward cooking at home of Trendsetter Foodies of all ages.

Scope of the Report

Foodies in the U.S.: Opportunities for Restaurants and Retail analyzes the attitudes and behavior of Foodies from two perspectives. The first is based on self-defined foodies per a April 2015 Packaged Facts National Online Consumer Survey. The second perspective is based on a Packaged Facts analysis of Simmons NCS trend data, highlighting a core group of “Trendsetter Foodies” who agree a lot that they like to try out new food products and also try new recipes. Trendsetter Foodies total around 29 million and represent about 12% of the adult population. They embody the cutting edge of consumers who are passionate about food when they shop in grocery stores, cook at home, or go out to eat in a restaurant.

Table of Contents

Chapter 1 - Executive Summary

  • Scope of the Report
  • Methodology
  • Insights and Opportunities
  • Quick-Service and Fast-Casual Segments Fight over Foodies
  • Meal-Kit Delivery Services Loom as Disruptive Force
  • McDonald's Derides Foodies' Obsession with Kale but Learns to Love It
  • Foodies Vital to Grocers' Bottom Lines
  • Supermarkets Need to Step Up Their Technology Game to Attract Foodies
  • Marketers Can Still Reach Foodies through Traditional Media
  • Foodservice World Can Benefit by Accommodating Foodie Priorities
  • Shopping for Food and Cooking at Home
  • Grocery Shopping Part of Daily Routine for Many Foodies
  • Foodies Take Their Time in the Grocery Store
  • Foodies Buy Less but Spend More in Grocery Stores
  • Social Media Win Out Over In-Store Promotions
  • Foodies Turn to Cellphones When Food Shopping
  • Supermarket Mobile Apps Engage Foodies
  • Foodies Are Picky About Packaging
  • Foodie Chefs Plan Meals Ahead
  • Foodie Chefs Find Inspiration in Traditional Media
  • Foodies Prefer Video Recipes
  • Foodies and Foodservice Trends
  • Restaurants Matter More to Foodies
  • Foodies Find Much to Like-and Dislike-in Restaurants
  • Foodies Depend on Restaurant Food
  • Restaurants Attract Foodies through Social Media
  • Foodies More Likely to Turn to Tablets and Cellphones to Order Food
  • Restaurant Mobile Apps More Popular among Foodies
  • Fast-Casual Restaurants Leverage Foodie Culture
  • Meal-Kit Delivery Services Target Busy Foodies
  • Focus on Trendsetter Foodies
  • Trendsetter Foodies Represent Key Consumer Segment
  • Demographics of Trendsetter Foodies Analyzed
  • Trendsetter Foodies Focus on Healthy Eating
  • Dedicated Vegetarians More Common
  • Trendsetter Foodies Sometimes Like to Indulge Themselves
  • Natural Channel Attracts Trendsetter Foodies
  • Trendsetter Foodies Love to Cook
  • Trendsetter Foodies Dine Out Often
  • Focus on Millennial Trendsetters
  • Millennial Foodies Reflect Hispanic Influence
  • 25- to 34-Year-Old Foodies Are Well Educated and Affluent
  • Snacking Remains Important Part of Lifestyle
  • Millennial Trendsetter Foodies Fixate on Weight Management
  • Millennial Trendsetter Foodies Like to Cook and Love Gourmet Food
  • Millennial Foodies Heavy Users of Sit-Down Restaurants
  • Trendsetter Foodies Form the Vanguard of Millennial Consumers
  • Millennial Trendsetter Foodies Are Influencers

Chapter 2 - Insights and Opportunities

  • Topline Insights
  • Quest for Novelty Drives Food Culture Today
  • Table 2-1: Change in Attitudes toward Food and Cooking, 2007 vs. 2014(in thousands)
  • What Makes Foodies Tick
  • Table 2-2: Attitudes toward Food, Foodies vs. All Adults, 2015
  • Millennials Now Viewed as the Vanguard of the Foodie Population
  • Millennials Not the Only Foodies
  • Table 2-3: Attitudes toward Trying New Things, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Table 2-4: Selected Attitudes toward Food, Eating and Cooking, Trendsetter
  • Foodies by Age Group vs. All Adults, 2014
  • Whole Foods Targets Millennial Foodies and Offends Everybody Else
  • Marketing and Media Directions
  • Quick-Service and Fast-Casual Segments Fight over Foodies
  • Meal-Kit Delivery Services Loom as Disruptive Force
  • New Digital Media Reach Out to Foodies
  • Some Marketers Seen as Waging War on Foodies
  • Budweiser Proud to Be a “Macro-Beer”
  • McDonald's Derides Foodies' Obsession with Kale but Learns to Love It
  • Market Opportunities
  • Foodies Vital to Grocers' Bottom Lines
  • Supermarkets Need to Step Up Their Technology Game to Attract Foodies
  • Marketers Can Still Reach Foodies through Traditional Media
  • Foodservice World Can Benefit by Accommodating Foodie Priorities
  • Hispanic Millennials Key Segment for Casual Dining Restaurants

Chapter 3 - Shopping for Food and Cooking at Home

  • Shopping for Food
  • Grocery Shopping Part of Daily Routine for Many Foodies
  • Figure 3-1: Frequency of Grocery Shopping, Foodies vs. All Adults, 2015
  • Foodies Take Their Time in the Grocery Store
  • Table 3-1: Length of Time in Store on Average Grocery Shopping Trip, Foodies vs. All Adults, 2015
  • Foodies Buy Less but Spend More in Grocery Stores
  • Table 3-2: Number of Items Purchased on Average Grocery Shopping Trip, Foodies vs. All Adults, 2015
  • Table 3-3: Expenditures on Average Grocery Shopping Trip, Foodies vs. All Adults, 2015
  • Figure 3-2: Percent Strongly Agreeing “When I Cook I Usually Use the Highest Quality Ingredients, Even if They Cost Significantly More,” Foodies vs. All Adults, 2015
  • What Matters Most to Foodies in a Grocery Store
  • Table 3-4: Factors “Very Important” When Shopping for Groceries, Foodies vs. All Adults, 2015
  • Foodies Drawn to Non-GMO Food Products
  • Figure 3-3: Percent Strongly Agreeing “I Buy Grocery Products Specifically Labeled as Non-GMO,” Foodies vs. All Adults, 2015
  • Table 3-5: Types of Groceries Often Purchased that are Specifically Labeled as Non-GMO, Foodies vs. All Adults, 2015
  • Social Media Wield More Influence on Food Buying Decisions of Foodies
  • Table 3-6: Factors Influencing Decision to Buy a Food/Grocery Product in Last 12 Months, Foodies vs. All Adults, 2015
  • In-Store Promotions Less Likely to Sway Foodies
  • Figure 3-4: Impact of In-Store Promotions on Food Purchasing Decisions, Foodies vs. All Adults, 2015
  • Table 3-7: Use of Mobile Phone for Activities Related to Food Shopping, Foodies vs. All Adults, 2015 (% of those using the Internet for foodshopping related activities)
  • Supermarket Mobile Apps Engage Foodies
  • Table 3-8: Percent Who Have Used and Will Continue To Use a Supermarket Mobile App by Type of Activity, Foodies vs. All Adults, 2015
  • Foodies Are Picky About Packaging
  • Table 3-9: Attitudes toward Packaging of Food or Beverages, Foodies vs. All Adults, 2015
  • Table 3-10: Factors Considered to Have High Priority in Food and Beverage Packaging, Foodies vs. All Adults, 2015
  • Cooking at Home
  • Most Foodies Enjoy Cooking at Home as Much as Eating Out
  • Table 3-11: Attitudes toward Cooking at Home, Foodies vs. All Adults, 2015
  • Foodie Chefs Plan Meals Ahead
  • Table 3-12: Planning for Cooking, Foodies vs. All Adults, 2015
  • Foodie Chefs Find Inspiration in Traditional Media
  • Cultural and Religious Traditions Important to Foodie Chefs
  • Table 3-14: Factors “Very Important” to Home Cooks, Foodies vs. All Adults, 2015
  • Foodies Prefer Video Recipes
  • Table 3-15: Use of Recipes When Cooking at Home, Foodies vs. All Adults, 2015

Chapter 4 - Foodies and Foodservice Trends

  • When Foodies Eat Out or Carry In
  • Restaurants Matter More to Foodies
  • Figure 4-1: Cooking at Home vs. Going Out to Restaurants, Foodies vs. All Adults, 2015
  • Restaurants Ingrained in Foodie Lifestyle
  • Table 4-1: Role of Restaurants, Foodies vs. All Adults, 2015
  • Foodies Find Much to Like in Restaurants
  • Table 4-2: Reasons for Going Out to Restaurants, Foodies vs. All Adults, 2015
  • Many Foodies Find Flaws in Restaurant Experience
  • Table 4-3: Attitudes toward Restaurants, Foodies vs. All Adults, 2015
  • Foodies Depend on Restaurant Food
  • Table 4-4: Number of Times Gotten Food from a Restaurant in Past 30 Days, Foodies vs. All Adults, 2015
  • Restaurants Attract Foodies through Social Media
  • Table 4-5: Factors Influencing a Decision to Visit a Specific Restaurant in Last 12 Months, Foodies vs. All Adults, 2015
  • Foodies Heavily Engaged with Restaurants on Social Media
  • Table 4-6: Use of Social Media Site (Like Facebook, Pinterest, Twitter, YouTube or Instagram) for Restaurant-Related Activities by Type of Activity, Foodies vs. All Adults, 2015
  • Foodies “Like” Restaurants to Be Part of Community
  • Table 4-7: Reasons Why Consumers "Like" Restaurants, Foodies vs. All Adults, 2015
  • Foodies More Likely to Turn to Tablets and Cellphones to Order Food
  • Table 4-8: Methods Used in the Past 30 Days to Order Food from a Restaurant, Foodies vs. All Adults. 2015
  • Restaurant Mobile Apps More Popular among Foodies
  • Table 4-9: Use of Restaurant Mobile Apps by Type of Use, Foodies vs. All Adults, 2015
  • Foodies Favor Technology to Place Restaurant Orders
  • Table 4-10: Use of Tablets and Kiosks to Place an Order in a Restaurant, Foodies vs. All Adults, 2015
  • Foodies Like to Use Mobile Phone Apps to Handle Restaurant Checks
  • Figure 4-2: Use of Mobile Phone Apps to Pay Restaurant Checks, Foodies vs. All Adults, 2015
  • Foodies and Foodservice Directions
  • Foodie Culture Infiltrates Restaurant Industry
  • Fast-Casual Restaurants Leverage Foodie Culture
  • Taco Bell Goes Upmarket to Attract “Edgy Foodies”
  • Restaurants Advised on Ways to Get Cooks out of Their Home Kitchens
  • Meal-Kit Delivery Services Target Busy Foodies

Chapter 5 - Focus on Trendsetter Foodies

  • Overview
  • Trendsetter Foodies Represent Key Consumer Segment
  • Demographics of Trendsetter Foodies Analyzed
  • Table 5-1: Demographic Profile of Trendsetter Foodies, 2014
  • Trendsetter Foodies Reflect Demographics of Their Age Groups
  • Table 5-2: Selected Demographic Characteristics of Trendsetter Foodies by Age Group, 2014
  • Eating Habits and Food Preferences
  • Trendsetter Foodies Focus on Healthy Eating
  • Table 5-3: Eating Habits, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Dedicated Vegetarians More Common
  • Figure 5-1: Percent Strongly Agreeing “I Am a Vegetarian,” Trendsetter Foodies vs. All Adults, 2014
  • Trendsetter Foodies Keep an Eye on Their Waistlines
  • Table 5-4: Attitudes toward Weight Management, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Even Trendsetter Foodies Sometimes Like to Indulge Themselves
  • Figure 5-2: Percent Agreeing “I Like to Treat Myself to Foods Not Good for Me,” Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Figure 5-3: Percent Agreeing “I Often Feel I Overeat, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Love of Gourmet Food a Hallmark of Trendsetter Foodies
  • Table 5-5: Preferences for Food Styles, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Shopping for Food
  • Trendsetter Foodies Go Grocery Shopping Often
  • Table 5-6: Grocery Shopping Patterns, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • High Priority Placed on Healthy Ingredients
  • Table 5-7: Attitudes toward Healthy Ingredients, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Natural Channel Attracts Trendsetter Foodies
  • Figure 5-4: Percent Shopping Four or More Times in Last Four Weeks at\ Whole Foods or Trader Joe's, Trendsetter Foodies vs. All Adults, 2014
  • Key Differences in Household Use of Food Products
  • Table 5-8: Household Use of Food Products, Trendsetter Foodies vs. All Adults, 2014
  • Table 5-9: Types of Organic Food Used by Household, Trendsetter Foodies vs. All Adults, 2014
  • Eating In and Dining Out
  • Trendsetter Foodies Love to Cook
  • Table 5-10: Attitudes toward Cooking, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Figure 5-5: Percent Citing “Cooking for Fun” and “Baking for Fun” as Leisure Activities in Last 12 Months, Trendsetter Foodies vs. All Adults, 2014
  • Trendsetter Foodies Depend on Recipes
  • Table 5-11: Attitudes toward Cooking, Trendsetter Foodies by Age Group vs. All Adults, 2014
  • Trendsetter Foodies Dine Out Often
  • Figure 5-6: Percent Citing “Dining Out” as Leisure Activity in Last 12 Months, Trendsetter Foodies vs. All Adults, 2014
  • Table 5-12: Use of Family/Sit-Down Restaurants, Trendsetter Foodies vs. All Adults, 2014

Chapter 6 - Focus on Millennial Trendsetter Foodies

  • Demographic Highlights
  • Introduction
  • Millennial Foodies Reflect Hispanic Influence
  • Table 6-1: 18- to 34-Year-Old Trendsetter Foodies by Gender, Race and Hispanic Origin, 2014
  • Millennial Foodies Most Likely to Live in Pacific Region
  • Table 6-2: 18- to 34-Year-Old Trendsetter Foodies by Region and Place of Residence, 2014
  • 25- to 34-Year-Old Foodies Are Well Educated and Affluent
  • Table 6-3: 18- to 34-Year-Old Trendsetter Foodies by Education, Employment and Household Income, 2014
  • Family Status Varies Widely Across Age Groups
  • Table 6-4: 18- to 34-Year-Old Trendsetter Foodies by Marital Status, Size of Household and Presence of Children in Household, 2014
  • Eating Habits
  • Dinner a High Priority for Millennial Trendsetters
  • Table 6-5: Importance of Meals, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Snacking Remains Important Part of Lifestyle
  • Table 6-6: Eating Habits, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Millennial Trendsetter Foodies Fixate on Weight Management
  • Table 6-7: Attitudes toward Weight Management, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Millennial Trendsetter Foodies Like to Cook
  • Table 6-8: Attitudes toward Cooking, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Gourmet Food Part of Millennial Foodie Culture
  • Table 6-9: Styles of Food, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Hispanic Millennials Maintain Ties to Traditional Hispanic Foods
  • Table 6-10: Profile of 18- to 34-Year-Old Hispanic Trendsetter Foodies, 2014
  • Food Purchasing Patterns
  • Millennial Trendsetters High on Buying Healthy Ingredients
  • Table 6-11: Attitudes toward Healthy Ingredients, 18- to- 34-Year-Old
  • Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Millennial Foodies Still Turn to Prepared Foods
  • Table 6-12: Use of Prepared Foods, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Food Buying Patterns Analyzed
  • Table 6-13: Differences in Food Purchasing Patterns, 25- to 34-Year-Old
  • Trendsetter Foodies vs. All 25- to 34-Year-Olds and All Adults, 2014
  • Eating Out
  • East Food Remains Important
  • Table 6-14: Attitudes toward Fast Food, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Table 6-15: Use of Fast-Food Restaurants, 18- to 34-Year-Old Trendsetter Foodies vs. All 18- to 34-Year-Olds, 2014
  • Millennial Foodies Heavy Users of Sit-Down Restaurants
  • Table 6-16: Use of Family & Sit-Down Restaurants, 18- to 34-Year-Old Trendsetter Foodies vs. All 18- to 34-Year-Olds, 2014
  • Consumer Profile
  • Trendsetter Foodies Form the Vanguard of Millennial Consumers
  • Table 6-17: Attitudes toward Trying New Things, 18- to 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Millennial Trendsetter Foodies Are Influencers
  • Table 6-18: 18- to 34-Year-Old Trendsetter Foodies as Influencers, 2014
  • Millennial Trendsetter Foodies Are Fashion-Forward
  • Table 6-19: Attitudes toward Fashion, 18- to 34-Year-Olds Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Mobile Devices Part of Trendsetter Foodies' World
  • Table 6-20: Use of Cellphones and Other Handheld Devices, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Cellphones Far More Likely to Be Used as Shopping Tool
  • Table 6-21: Use of Cellphones/Handheld Devices as Shopping Tools,18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Online Shopping Essential to Trendsetter Foodies
  • Table 6-22: Online Shopping, 18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
  • Trendsetter Foodies Tied to Social Media
  • Table 6-23: Use of Social Media to Support Consumer Decisions,18- to- 34-Year-Old Trendsetter Foodies by Gender and Age Group vs. All Adults, 2014
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