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市場調查報告書

美國的乳類飲料與乳製品替代飲料趨勢

Dairy and Dairy Alternative Beverage Trends in the U.S., 4th Edition

出版商 Packaged Facts 商品編碼 329769
出版日期 內容資訊 英文 206 Pages
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美國的乳類飲料與乳製品替代飲料趨勢 Dairy and Dairy Alternative Beverage Trends in the U.S., 4th Edition
出版日期: 2017年10月25日 內容資訊: 英文 206 Pages
簡介

本報告提供美國的乳類飲料和乳製品替代飲料的趨勢相關調查分析,以牛奶消費量的減少和植物性乳增加的理由為焦點,包含概要,經銷商,食品服務,消費者趨勢等系統性資訊。

第1章 摘要整理

第2章 乳類飲料 vs. 植物性牛奶

  • 要點
  • 乳類飲料與不包含乳成分的替代乳類飲料趨勢
  • 「牛奶」爭奪
  • 市場規模
  • 牛奶和植物性乳的定位
  • 乳製品 vs. 植物性的解決紛爭

第3章 乳類飲料

  • 要點
  • 牛奶具優勢
  • 最近的類別趨勢

第4章 乳製品替代飲料

  • 要點
  • 競爭環境
  • 主要的植物性替代乳類飲料

第5章 食品服務

  • 要點
  • 食品服務趨勢

第6章 消費者

  • 要點
  • 牛奶消費者趨勢
  • 植物性乳消費者趨勢

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目錄
Product Code: LA15417200

Visit our 'Dairy & Dairy Alternatives' curated page for complete industry coverage.

Per capita consumption of fluid milk beverages decreased by close to 22% from 2000 to 2016. Through the same period, consumption of non-dairy plant-based milk alternatives has increased by triple digits. The decrease in dairy milk consumption can be interpreted as each consumer going from 10 glasses of milk each week to eight glasses per week, not much on an individual level but enormous when viewed in terms of the whole population on an annual basis. Even so, milk is still being consumed in over 90% of the households in the U.S. No doubt many other products would like to be able to make that claim.

Dairy Alternatives Gaining Popularity

The milk industry has reacted by challenging the very notion that the plant-based beverages can even be called milks. The National Milk Producers Federation (NMPF) has taken the lead on encouraging the U.S. Food and Drug Administration's (FDA) to enforce its own food standard for milk which would exclude plant-based products from being referred to as milk. Federal courts have ruled against the efforts to stop plant-based dairy alternatives from being called milk since any reasonable consumer understands that there is no dairy element in plant-based milks and is, indeed, purchasing them for that reason. The Plant Based Foods Association (PBFA), a trade association founded in 2016 and representing 75 of the nation's leading plant-based food companies, attributes the lack of action on the part of the FDA as an implicit endorsement of the position that labels such as soymilk do not generate confusion among consumers.

Dairy and Dairy Alternative Beverage Trends in the U.S., 4th Edition examines the reasons behind the decline in dairy milk consumption and the reasons for the rise in plant-based milks, such as health concerns, with a growing number of consumers coming to believe that plant-based foods are healthier than animal-based foods. Further, the report considers the growing consumer base that is motivated by animal welfare concerns, leading them to choose plant-based beverages, as well as other plant-based foods over animal-based products.

It also reviews the efforts being made by dairy companies and the dairy industry associations to stem the downward spiral through the introduction of products enhanced with protein and other nutrient and the use of more flavors. The report also looks at the other dairy beverage categories, such as drinkable yogurts, kefir, and dairy milk-based coffees which are gaining ground even as stand-alone milk consumption goes down.

Scope & Methodology

Dairy and Dairy Alternative Beverage Trends in the U.S., 4th Edition uses consumer data gathered through Packaged Facts' Online Consumer Survey of some 2,000 adult consumers conducted in September 2017 and also the 2017 12 Month NHCS Adult Household Study conducted by Simmons Research LLC, with data from the Spring 2010, 2015, 2016, and 2017 studies.

Market estimates within this report were based on both public and syndicated data sources including U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics, household income data, etc.; U.S. Bureau of Economic analysis annual estimates for consumer spending by food type; major food and beverage retailer annual reports and press releases for individual retailer sales; publicly available data from other industry sources including trade associations such as the International Dairy Foods Association and the Plant Based Foods Association (PBFA), and print and online publications such as DairyReporter.com; company websites, Facebook and Twitter pages for advertising and marketing images and messaging. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for dairy and dairy alternative beverages.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

  • OVERVIEW
    • Scope of Report
    • Products Covered
    • Report Methodology
  • DAIRY MILK - PLANT-BASED MILK COMPETITION
    • Table 1-1 Per Capita Consumption of Fluid Milk Beverages in the U.S. (Pounds per Person), 2000-2016
    • Table 1-2 Projected Overall Sales of Dairy and Alternative Dairy Beverages, 2016-2021 (millions of dollars, percent)
  • DAIRY MILK TRENDS
  • PLANT-BASED MILK TRENDS
  • LEADING MARKETERS
  • FOODSERVICE TRENDS
    • Table 1-3 Menu Penetration by Dairy Milk Vs. Plant Milks, 2017
  • THE CONSUMER
    • Table 1-4 Percent of U.S. Population Consuming Milk, 2010-2017
  • INSIGHTS AND OPPORTUNITIES
    • Insight/Opportunity 1
    • Insight/Opportunity 2
    • Insight/Opportunity 3
    • Insight/Opportunity 4
    • Insight/Opportunity 5
    • Insight/Opportunity 6
    • Insight/Opportunity 7
    • Insight/Opportunity 8
    • Insight/Opportunity 9

CHAPTER 2: DAIRY VS. PLANT-BASED MILKS

  • KEY POINTS
  • TRENDS IN DAIRY MILK BEVERAGES AND NON-DAIRY MILK ALTERNATIVE BEVERAGES
    • Steady Decline for Milk
      • Table 2-1 Per Capita Consumption of Fluid Milk Beverages in the U.S. (Pounds per Person), 2000-2016
    • Plant Milks Up
    • A Flexitarian Approach
  • THE FIGHT OVER "MILK"
    • Congress Engages in Conflict
    • FDA Holds Back
    • NMPF launches "Dairy Imitators: Exposed" Campaign
    • Plant Based Food Association Fights Back
    • Conflict Within Dairy Industry
  • MARKET SIZE
    • Table 2-2 Sales of Dairy vs. Dairy Alternative Beverages 2012-2016 (millions of dollars, percent)
    • Market Forecast
      • Table 2-3 Projected Overall Sales of Dairy and Alternative Dairy Beverages, 2016-2021 (millions of dollars, percent)
  • POSITIONING MILK AND PLANT-BASED ALTERNATIVES
    • Dairy Milk: Tradition, Health, and More
      • Illustration 2-1 California Milk Processor Board's Love Stories/Got Milk Campaign
      • Illustration 2-2 DairyPure and Kraft 'PureLove' Campaign
      • Illustration 2-3 Dean Foods' TruMoo Chocolate Milk 'Built With Chocolate Milk' campaign featuring Soccer Star Kelley O'Hara
      • Illustration 2-4 Organic Valley's Call Us Crazy Campaign
      • Illustration 2-5 Scenes from fairlife TV Ad
    • Plant-Based Dairy Alternative Beverages
      • Illustration 2-6 Silk Almond Milk Video Ad "Change a Little"
      • Illustration 2-7 Silk Almond Milk "Tasty New Taste" Ad
      • Illustration 2-8 Silk Almond Milk "Tastier Than Milk" Ad
      • Illustration 2-9 Almond Breeze Blue Diamond Almond Connection
      • Illustration 2-10 Ripple Foods: "Dairy Free As It Should Be" Ad
      • Illustration 2-11 Ripple Foods Online Video Game "What Do You Think Milk Should Be?"
  • DAIRY VS. PLANT-BASED CONFLICT RESOLUTION
    • Danone and WhiteWave Tie the Knot
    • Dean Foods Goes With Good Karma
    • DanoneWave Explores Potential For Hybrids
      • Illustration 2-12 Sir Bananas Lowfat Milk with Real Bananas
    • Campbell Soup Aims to Add Pacific Foods
      • Illustration 2-13 Bolthouse Farms Pea Milks
    • Elmhurst Makes Complete Switch from Dairy to Plant-Based
      • Illustration 2-14 Elmurst Nut and Rice Based Milk Dairy Alternatives
      • Illustration 2-15 Elmhurst Naturals Horchata
      • Illustration 2-16 Perfect Day Animal-Free Milk

CHAPTER 3: DAIRY BEVERAGES

  • KEY POINTS
  • COW MILK IS DOMINANT
  • RECENT CATEGORY DEVELOPMENTS
    • Mergers, Acquisitions, Partnerships
    • Pricing Challenge
    • Organic Milk's Rapid Growth
    • Figure 3-1 Increase in Sales of Top Organic Commodities, 2015-2016
    • Goat Milk Has Appeal
    • Most Positioning is Well-Established
    • Traditional Nutritional Claims Still Valid
    • Enhanced Milks In the Mix
    • Push for Raw Milk
    • Coffees, Shakes, and Smoothies Offer Opportunities
    • Selected New and/or Different Milk Products
      • Illustration 3-1 a2 Chocolate Milk
      • Illustration 3-2 Dean Foods TruMoo Calcium Plus
      • Illustration 3-3 fairlife SuperKids Reduced Fat Milk
      • Illustration 3-4 fairlife Core Power High Protein Milk Shakes
      • Illustration 3-5 fairlife Yup! Ultra-Filtered Milk
      • Illustration 3-6 HP Hood MilkWise Milk Beverage
      • Illustration 3-7 Nesquik Protein Plus Milk
      • Illustration 3-8 Organic Valley Grassmilk Varieties
      • Illustration 3-9 Organic Valley Organic Good to Go Milk
      • Illustration 3-10 Prairie Farms Chef's Splendor Flavored Milk
      • Illustration 3-11 Prairie Farms Single Serve Flavored Milk
      • Illustration 3-12 The Farmer's Cow Seasonal Offering: Honey Vanilla Milk
      • Illustration 3-13 Rutter's Fat Free Organic Milk
      • Illustration 3-14 Straus Family Creamery Organic Chocolate Milk
    • Yogurt Drinks on the Rise
    • Selected Yogurt Drinks
      • Illustration 3-15 B'More Organic Skyr Yogurt Smoothie
      • Illustration 3-16 Dannon Oikos Nonfat Yogurt Drinks
      • Illustration 3-17 Dreaming Cow Lush Grassfed Yogurt Drink
      • Illustration 3-18 Blue Isle Mediterranean Yogurt Drinks
      • Illustration 3-19 LALA Cravebles Yogurt Smoothie
      • Illustration 3-20 LALA Healthies Curb and 100 Calorie Yogurt Smoothies
      • Illustration 3-21 Siggi's Drinkable Yogurt
    • Half & Half/Creamers Stress Variety
    • Selected Half & Half and Creamer Products
      • Illustration 3-22 Bailey's Hazelnut Caramel Blondie Coffee Creamer
      • Illustration 3-23 International Delight One Touch Latte
      • Illustration 3-24 International Delight Simply Pure Coffee Creamer
      • Illustration 3-25 International Delight Cinnabon Coffee Creamer
      • Illustration 3-26 Nestlé Coffee-Mate Creamer Seasonal Flavors
      • Illustration 3-27 Organic Valley Sweet Cream Half & Half
      • Illustration 3-28 Organic Valley Organic Flavored Half & Half
    • Kefirs Find New Following
    • Selected Kefir Products
      • Illustration 3-29 Lifeway New Kefir Flavors
      • Illustration 3-30 Lifeway Protein Kefir
      • Illustration 3-31 Lifeway Kefir Starter Kit
      • Illustration 3-32 Maple Hills Creamery Kefir
      • Illustration 3-33 Trader Joe's Whole Milk Mango Kefir
    • Milk-Based Ice Coffees
    • Selected Milk-Based Ice Coffees
      • Illustration 3-34 Campbell's Bolthouse Farms Milk-Based Coffee Beverages
      • Illustration 3-35 Krispy Kreme Iced Coffee
      • Illustration 3-36 Skinny Cow Creamy Iced Coffee Drink
      • Illustration 3-37 Nestlé Coffee-Mate Natural Bliss Coffee Drinks
      • Illustration 3-38 Picnik Butter Coffees
      • Illustration 3-39 Starbucks Iced Espresso Classics
      • Illustration 3-40 Peet's Café Au Lait Cold Brew Coffee
      • Illustration 3-41 McDonald's McCafe Coffee Beverages
    • Shakes, Smoothies, Energy Drinks, and Other Dairy Beverages
    • Selected Other Dairy Beverages
      • Illustration 3-42 Argo Tea Teappuccino
      • Illustration 3-43 Iconic Beverage Protein Drink
      • Illustration 3-44 Organic Valley Organic Fuel Protein Shake
      • Illustration 3-45 Organic Valley Organic Balance Protein Shake
      • Illustration 3-46 Organic Valley Organic Farm Fresh Heavy Whipping Cream
      • Illustration 3-47 Campbell's Bolthouse Farms Protein Shake
      • Illustration 3-48 Bailey's Almande Almond Milk Enhanced Liqueur
      • Illustration 3-49 Live Real Farms Energy Drink
      • Illustration 3-50 Rumble Supershake
      • Illustration 3-51 Stonyfield Organic Drinkable Smoothie

CHAPTER 4: DAIRY ALTERNATIVE BEVERAGES

  • KEY POINTS
  • COMPETITIVE ENVIRONMENT
    • Impact of Danone and WhiteWave Deal
    • More Plant-Based Alternatives Being Offered
      • Illustration 4-1 Veggemo Veggie-Based Milk
    • Brand Competition
      • Illustration 4-2 Ripple Pea Milk Nutrition Compared to Almond Milk
    • Blends, Coffees and Teas with Plant-Based Milks
      • Illustration 4-3 WhiteWave Silk Nutchello
    • Technologies Cited in Marketing
  • SELECTED PLANT-BASED DAIRY ALTERNATIVE MILK BEVERAGES
    • Almond Milk
      • Illustration 4-4 Blue Diamond Almond Breeze Non-Dairy Beverages
      • Illustration 4-5 Califia Cold Brew Coffee with Almond Milk
      • Illustration 4-6 Califia Barista Blend Almond Milk
      • Illustration 4-7 Califia Concentrated Cold Brew and Almond Milk Creamer Combination Pack
      • Illustration 4-8 Califia Enhanced Milks
      • Illustration 4-9 Nestlé Coffee-Mate Natural Bliss Almond Milk Creamers
      • Illustration 4-10 Nestlé Coffee-Mate Natural Bliss Coconut Milk Creamer
      • Illustration 4-11 Gevalia Iced Coffee with Almond Milk
      • Illustration 4-12 Hain Celestial DREAM Ultimate Almond and Boosted Beverages
      • Illustration 4-13 So Delicious Almond Milk Caramel Creamer
      • Illustration 4-14 MALK Pure Almond Malk
      • Illustration 4-15 Starbucks Horchata Frappuccino with Almond Milk
    • Banana Milk
      • Illustration 4-16 Mooala Banana Milk
    • Barley Milk
      • Illustration 4-17 Canvas Barley Milk
    • Cashew Milk
      • Illustration 4-18 Dream and Silk Cashew Milks
      • Illustration 4-19 Pacific Foods Cashew Milk
      • Illustration 4-20 Forager Cashew Milks
      • Illustration 4-21 Forager Cashewgurt
      • Illustration 4-22 Forager Probiotic Cashew Smoothies
    • Coconut Milk
      • Illustration 4-23 Califia Cali Coco Whole Coconut Smoothie
      • Illustration 4-24 Native Forest Organic Coconut Milk
      • Illustration 4-25 Rebbl Coconut Milk Elixir
      • Illustration 4-26 Rebel Kitchen Dairy Free Mylks
    • Flax Milk
      • Illustration 4-27 Good Karma Flax Milk, Nog, and Drinkable Yogurt
    • Hazelnut Milk
      • Illustration 4-28 Pacific Foods Hazelnut Non Dairy Beverage
    • Hemp Milk
      • Illustration 4-29 Hudson River Foods Tempt Hemp Milk
    • Macadamia Milk
      • Illustration 4-30 Selected Macadamia Nut Milks
    • Oat Milk
      • Illustration 4-31 Pacific Foods Oat Non-Dairy Beverage and Oatly Oat Milk
    • Pea Milk
      • Illustration 4-32 Ripple Foods Pea Milk
      • Illustration 4-33 Ripple Foods Pea-Based Half & Half
    • Peanut Milk
      • Illustration 4-34 Elmurst Peanut Based Milked Dairy Alternatives
    • Pecan Milk
      • Illustration 4-35 Selected Pecan Milk Brands
    • Pistachio Milk
      • Illustration 4-36 Various Brands of Pistachio Nut Milk
    • Quinoa Milk
      • Illustration 4-37 Quinoa Milk Beverages
    • Rice Milk
      • Illustration 4-38 Rice Dream Rice Drinks
    • Soy Milk
      • Illustration 4-39 Silk Protein Unsweetened Organic Soymilk
      • Illustration 4-40 WestSoy Soy Slender and Chocolate Peppermint Stick Soymilks
    • Tiger Nut/Chufa Milk
      • Illustration 4-41 Amandin Horchata de Chufa Tiger Nut Drink
    • Blends and Other Non-Dairy Plant-Based Milk Beverages
      • Illustration 4-42 Forager Dairy-Free Nutmilk Shake
      • Illustration 4-43 Califia Better Half Creamers
      • Illustration 4-44 Muscle Milk and Evolve Non Dairy Protein Shakes
      • Illustration 4-45 Koia Plant Powered Beverages
      • Illustration 4-46 Jus Probiotic Cold Brew Ready-to-Drink Coffee
      • Illustration 4-47 Yofiit Dairy-Free Chickpea & Flaxseed Beverage
      • Illustration 4-48 GoodBelly StraightShot Probiotic Oatmilk
      • Illustration 4-49 Bright Greens Smoothie Shakers

CHAPTER 5: FOODSERVICE

  • KEY POINTS
  • FOODSERVICE TRENDS
    • Dairy Milk Is Off Many Menus
    • Almond and Coconut Milks on the Rise
    • Dairy Milk Still Far Ahead
      • Table 5-1 Menu Penetration by Dairy Milk Vs. Plant Milks, 2017
      • Figure 5-1 Penetration by Restaurant Type Dairy Milk Vs. Plant Milks, 2017
      • Figure 5-2 Penetration by Unit Counts, Dairy Milk Vs. Plant Milks, 2017

CHAPTER 6: THE CONSUMER

  • KEY POINTS
  • DAIRY MILK CONSUMER TRENDS
    • A Note on Simmons Data
    • Milk Consumption Trends Downward
      • Table 6-1 Percent of U.S. Population Consuming Milk, 2010-2017
      • Table 6-2 Percent of U.S. Population Consuming Milk by Age Range, 2010-2017
      • Table 6-3 Percent of U.S. Population Consuming Milk by Education, 2010-2017
      • Table 6-4 Percent of U.S. Population Consuming Milk by Income, 2010-2017
      • Table 6-5 Percent of U.S. Population Consuming Milk by Employment Status, 2010-2017
      • Table 6-6 Percent of U.S. Population Consuming Milk by Census Region, 2010-2017
    • Milk Preferences by Type
      • Table 6-7 Percent of U.S. Population Consuming Milk by Type, 2010-2017
      • Figure 6-1 Frequency of dairy milk consumption by milk consumers
      • Figure 6-2 Types of dairy milk consumed most often
      • Figure 6-3 Types of dairy milk consumed sometimes
      • Table 6-8 Demographic Indicators for Use of Milk, by Type, 2017 (index of U.S. households)
      • Table 6-9 Demographic Indicators for Use of Milk Types by Age, 2017 (index of U.S. households)
      • Table 6-10 Demographic Indicators for Use of Milk Types by Presence of Children, 2017 (index of U.S. households)
      • Table 6-11 Demographic Indicators for Use of Milk Types by Education, 2017 (index of U.S. households)
      • Table 6-12 Demographic Indicators for Use of Milk Types by Household Income, 2017 (index of U.S. households)
      • Table 6-13 Demographic Indicators for Use of Milk Types by Employment Status, 2017 (index of U.S. households)
      • Table 6-14 Demographic Indicators for Use of Milk Types by Census Region, 2017 (index of U.S. households)
    • Dairy Creamer Grow on Flavor Preferences
      • Table 6-15 Percent of U.S. Population Segments Consuming Dairy Creamer, 2010-2017
      • Table 6-16 Demographic Indicators for Use of Dairy Creamer, by Type, 2017 (index of U.S. households)
      • Table 6-17 Demographic Indicators for Use of Dairy Creamer Types by Age, 2017 (index of U.S. households)
      • Table 6-18 Demographic Indicators for Use of Dairy Creamer Types by Presence of Children, 2017 (index of U.S. households)
      • Table 6-19 Demographic Indicators for Use of Dairy Creamer Types by Education, 2017 (index of U.S. households)
      • Table 6-20 Demographic Indicators for Use of Dairy Creamer Types by Household Income, 2017 (index of U.S. households)
      • Table 6-21 Demographic Indicators for Use of Dairy Creamer Types by Employment Status, 2017 (index of U.S. households)
      • Table 6-22 Demographic Indicators for Use of Dairy Creamer Types by Census Region, 2017 (index of U.S. households)
    • Drinkable Yogurts Hold Steady
      • Table 6-23 Percent of U.S. Population Segments Consuming Drinkable Yogurt, 2010-2017
      • Table 6-24 Demographic Indicators for Use of Dairy Creamer, by Type, 2017 (index of U.S. households)
      • Table 6-25 Demographic Indicators for Use of Drinkable Yogurt by Age and Type, 2017 (index of U.S. households)
      • Table 6-26 Demographic Indicators for Use of Drinkable Yogurt by Children in Household and Type, 2017 (index of U.S. households)
      • Table 6-27 Demographic Indicators for Use of Drinkable Yogurt by Education andType, 2017 (index of U.S. households)
      • Table 6-28 Demographic Indicators for Use of Drinkable Yogurt by Income and Type, 2017 (index of U.S. households)
      • Table 6-29 Demographic Indicators for Use of Drinkable Yogurt by Employment Status and Type, 2017 (index of U.S. households)
      • Table 6-30 Demographic Indicators for Use of Drinkable Yogurt by Geographic Region and Type, 2017 (index of U.S. households)
    • Dairy Beverage Brand Preferences
      • Table 6-4 Refrigerated dairy beverage brands purchased
      • Figure 6-5 Where consumers purchase dairy milk most often
      • Figure 6-6 Where consumers sometimes purchase dairy milk
      • Taste and Intolerances Reasons for Rejecting Milk
      • Figure 6-7 Reason for not drinking dairy milk
  • PLANT MILK CONSUMER TRENDS
    • Plant Milks Well Behind Dairy Milk
      • Figure 6-8 Percent of consumers drinking dairy milk and non-dairy milk alternatives (such as soy milk, almond milk, coconut milk, rice milk, etc.)
      • Table 6-31 Percent of U.S. Population Consuming Plant-Based Milk by Type, 2010-2017
      • Table 6-32 Percent of U.S. Population Segments Consuming Plant-Based Milk, 2010-2017
      • Table 6-33 Percent of U.S. Population Consuming Plant-Based Milk by Age Range, 2010-2017
      • Table 6-34 Percent of U.S. Population Consuming Plant-Based Milk by Education, 2010-2017
      • Table 6-35 Percent of U.S. Population Consuming Plant-Based Milk by Income, 2010-2017
      • Table 6-36 Percent of U.S. Population Consuming Plant-Based Milk by Employment Status, 2010-2017
      • Table 6-37 Percent of U.S. Population Consuming Plant-Based Milk by Census Region, 2010-2017
    • Plant-Based Milk Preferences by Type
      • Figure 6-9 Types of non-dairy milk consumed most often
      • Figure 6-10 Types of non-dairy milk consumed sometimes
      • Figure 6-11 Frequency of non-dairy milk consumption by non-dairy milk consumers
    • Taste Top Reason for Drinking Non-Dairy Milk
      • Figure 6-12 Reasons for non-dairy milk consumption
    • Almond Milk Consumption Increases
      • Table 6-38 Percent of U.S. Population Segments Consuming Almond Milk, 2010-2017
      • Table 6-39 Percent of U.S. Population Consuming Almond Milk by Age Range, 2010-2017
      • Table 6-40 Percent of U.S. Population Consuming Almond Milk by Education, 2010-2017
      • Table 6-41 Percent of U.S. Population Consuming Almond Milk by Income, 2010-2017
      • Table 6-42 Percent of U.S. Population Consuming Almond Milk by Employment Status, 2010-2017
      • Table 6-43 Percent of U.S. Population Consuming Almond Milk by Census Region, 2010-2017
    • Asian American Households Triple National Average in Soy Milk Consumption
      • Table 6-44 Demographic Indicators for Use of Plant-Based Milk, by Type, 2017 (index of U.S.households)
      • Table 6-45 Demographic Indicators for Use of Plant-Based Milk, by Age and Type, 2017 (index of U.S.households)
      • Table 6-46 Demographic Indicators for Use of Plant-Based Milk, by Children in Household and Type,2017 (index of U.S. households)
      • Table 6-47 Demographic Indicators for Use of Plant-Based Milk, by Education and Type, 2017 (index of U.S. households)
      • Table 6-48 Demographic Indicators for Use of Plant-Based Milk, by Income and Type, 2017 (index of U.S. households)
      • Table 6-49 Demographic Indicators for Use of Plant-Based Milk, by Employment Status and Type, 2017 (index of U.S. households)
      • Table 6-50 Demographic Indicators for Use of Plant-Based Milk, by Census Region and Type, 2017 (index of U.S. households)
    • Almond Breeze and Silk Dominate Usage
      • Figure 6-13 Refrigerated non-dairy milk brands used
      • Figure 6-14 Non-refrigerated non-dairy milk brands used
      • Figure 6-15 Where consumers purchase non-dairy milk most often
      • Figure 6-16 Where consumers sometimes purchase non-dairy milk
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