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市場調查報告書

美國的乳類飲料及乳類飲料替代產品趨勢

Dairy and Dairy Alternative Beverage Trends in the U.S.

出版商 Packaged Facts 商品編碼 329769
出版日期 內容資訊 英文 164 Pages
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美國的乳類飲料及乳類飲料替代產品趨勢 Dairy and Dairy Alternative Beverage Trends in the U.S.
出版日期: 2015年04月27日 內容資訊: 英文 164 Pages
簡介

本報告提供美國的乳類飲料及乳類飲料替代產品趨勢調查、乳類飲料及乳類飲料替代產品的種類與概要、成長產品類型、主要製造經銷商與其配合措施、各分類的地位、新產品趨勢、食品服務及零售業的趨勢、媒體、廣告、促銷趨勢、購買行動與產品的愛好、消費習慣等相關消費者調查的結果等彙整資料。

第1章 摘要整理

  • 調查範圍
  • 調查手法
  • 市場
  • 調查產品
  • 市場規模
  • 市場趨勢
  • 市場預測
  • 競爭趨勢
  • 主要經銷商
  • 產品趨勢
  • 零售、食品服務趨勢
  • 廣告、媒體趨勢
  • 消費者趨勢等

第2章 市場趨勢

  • 要點
  • 產品
  • 冷藏乳類飲料、乳類飲料的替代產品
  • 產品定義
  • 常溫保存用乳類飲料、乳類飲料的替代產品
  • 產品定義
  • 市場規模
  • 乳類飲料、乳類飲料的替代產品的整體市場
  • 乳製品 vs 乳製品的替代品
  • 冷藏乳類飲料、乳類飲料的替代產品
  • 常溫保存用RTD乳類飲料、乳製品的替代飲料
  • 市場趨勢
  • 不衰之杏仁牛奶的成長
  • 杏仁填補大豆的損失
  • 椰子牛奶也強有力
  • 更多的植物型乳類飲料替代產品進入市場
  • 以復興為目標的乳製品業
  • Coca-Cola拯救乳製品?
  • 有機牛奶需求
  • 只吃當地產食材的運動:推動生乳的可能性
  • 西班牙裔系的影響造成市場成長
  • 市場成長
  • 傳統的牛奶、高級產品、替代產品的價格
  • 市場預測
  • 杏仁牛奶:促進市場成長的要素等

第3章 經銷商

  • 要點
  • 經銷商趨勢
  • Coca-Cola的進入
  • 受關注的西班牙裔系產品和「Good-for-You」產品
  • 不進行M&A而以利基為目標
  • 乳類飲料、乳類飲料的替代產品:自有品牌主導
  • WhiteWave:品牌產品的領導者
  • 自有品牌品牌:主導脫脂乳/低脂肪奶市場
  • 全脂牛奶也是自有品牌產品的中心
  • Nestle的CoffeeMate:咖啡奶精類別的首位
  • Dean:香料調味牛奶的首位
  • WhiteWave:緊咬杏仁牛奶領域
  • WhiteWave:在半乳&半乳脂肪市場上突出
  • WhiteWave:在豆漿類別為主導立場
  • 主要的經銷商概要
  • WhiteWave Foods Company
  • Dean Foods
  • Nestle
  • Blue Diamond Growers
  • H.P. Hood
  • Borden Milk Products
  • Dr. Pepper/Snapple Group
  • Hiland Dairy Foods
  • Lifeway Foods
  • Organic Valley
  • Prairie Farms Dairy
  • Simply Asia
  • Turtle Mountain
  • Hain Celestial
  • La Vaquita等

第4章 新產品趨勢

  • 要點
  • 季節限制商品
  • 蛋糕、咖啡奶精
  • 香料調味牛奶
  • 調整奶
  • 套件奶油、酪乳
  • 凍飲類別和蛋白質粉
  • 凍飲和拉丁香料
  • 蛋白質牛奶飲料等

第5章 食品服務&零售

  • 要點
  • 零售趨勢
  • 各種零售環境
  • 能量乳飲料和便利商店
  • 食品服務趨勢等

第6章 媒體、廣告、促銷

  • 要點
  • 目前市場上廣告的主要作用
  • 乳製品業的反擊等

第7章 消費者

  • 要點
  • 調查手法
  • 消費整體趨勢
  • 消費頻率
  • 利用的飲料類型
  • 利用的品牌
  • 教育
  • 人口統計:食品的認識、見解等
目錄
Product Code: LA5418013

The next several years will see intensified competition between dairy and dairy alternative beverages as both consumer comfort with the alternatives and criticism of dairy foods continue to grow. Sales of plant-based dairy alternatives, especially almond milk, show no signs of slowing and new alternative sources, such as cashews, are expected to drive the alternative segment even faster and higher over the next several years. The popularity of all things coconut is helping to propel growth for alternatives made from that tropical fruit. Some participants in the dairy alternative beverage category have even suggested a push may take place to have retailers give their products their own refrigeration cases to help make their products stand out from the dairy beverages.

The dairy milk industry is fighting back, with spokespersons expressing the frustration that has been building up through years of having dairy foods in general and milk in particular, bashed by food and nutrition “experts.” The National Dairy Council, the Milk Process Education Program (MilkPEP),and the Dairy Management Institute (DMI) are working together on a new “GetReal” campaign, launched in January 2015, to counter what the industry perceives as mistruths about dairy milk.

Looking ahead, the battles will include the dairy forces stressing the protein levels of their products, including those with added protein, and other healthy added ingredients. More flavored milks will be introduced, including limited edition holiday and seasonal flavors. Look for the more organic milk products, and for the market to expand in other, more unusual ways, such as the recent launch of donkey milk.

But the dairy alternative marketers are not sitting on their hands as the competition intensifies from the dairy industry. The continue to launch new products and expand their marketing and advertising efforts to make sure the opportunity to take the lead doesn't slip away. And more marketing muscle is expected to enhance the alternatives competitiveness as the soft drink industry, which has also lost ground to the dairy alternatives, gets in the game via the acquisition route. Food industry analysts are waiting to see whether Coca-Cola or PepsiCo will be the first to announce a major takeover of a top alternative brand.

Scope and Methodology

Dairy and Dairy Alternative Beverage Trends in the U.S. covers the dairy and dairy alternative beverages sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics.
  • U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
  • Major food and beverage retailer annual reports for individual retailer sales

Packaged Facts also draws on a proprietary Packaged Facts national online consumer survey conducted in January 2015.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.

Table of Contents

Chapter 1: Executive Summary

  • Scope of This Report
  • Methodology
  • The Market
  • Products Covered
  • Market Size
  • Table 1-1: U.S. Retail Sales of Dairy and Dairy Alternative Beverages, 2010-2014 (millions of dollars)
  • Table 1-2: Sales of Dairy vs. Dairy Alternative Beverages, 2010-2014 (millions of dollars, percent)
  • Market Trends
  • Market Forecast
  • Table 1-3: Projected U.S. Retail Sales of Dairy and Alternative Dairy Beverages, 2014-2019 (millions of dollars)
  • Competitive Trends
  • Leading Marketers
  • Figure 1-1: Marketer Shares of U.S. Retail Sales of Dairy and Dairy Alternative Beverages, 2014 (percent)
  • Product Trends
  • Retail and Foodservice Trends
  • Figure 1-2: Retail Channels Shopped for Dairy Milk Most Often, 2015 (percent)
  • Figure 1-3: Retail Channels Shopped for Non-Dairy Milk Most Often, 2015 (percent)
  • Advertising and Media Trends
  • Consumer Trends

Chapter 2: Market Trends

  • Key Points
  • The Products
  • Refrigerated Dairy and Dairy Alternative Beverages
  • Product Definitions
  • Shelf-Stable Dairy and Dairy Alternative Beverages
  • Product Definitions
  • Market Size
  • The Overall Market for Dairy and Dairy Alternative Beverages
  • Table 2-1: U.S. Retail Sales of Dairy and Dairy Alternative Beverages, 2010-2014 (millions of dollars)
  • Dairy vs. Dairy Alternatives
  • Figure 2-1: Share of U.S. Retail Dollar Sales: Dairy vs. Dairy Alternative Beverages, 2014 (percent)
  • Table 2-2: U.S. Retail Sales of Dairy vs. Dairy Alternative Beverages, 2010-2014 (millions of dollars)
  • Refrigerated Dairy and Dairy Alternative Beverages
  • Figure 2-2: Share of U.S. Retail Dollar Sales of Dairy and Dairy Alternative Beverages, Refrigerated vs. Shelf-Stable, 2014(percent)
  • Table 2-3: U.S. Retail Sales of Refrigerated Dairy and Dairy Alternative Beverages, 2010-2014 (millions of dollars)
  • Figure 2-3: Segment Shares of U.S. Retail Sales of Refrigerated
  • Shelf-Stable Ready-to-Drink Dairy and Dairy Alternative Beverages
  • Table 2-4: U.S. Retail Sales of Shelf-Stable Ready-to-Drink Dairy and Dairy Alternative Beverages, 2010-2014 (millions of dollars)
  • Figure 2-4: Segment Shares of U.S. Retail Sales of Shelf-Stable Ready-to-Drink Dairy and Dairy Alternative Beverages by Segment, 2014 (percent)
  • Figure 2-5: Share of IRI-Tracked Dollar Sales of Dairy and Dairy Alternative Beverages: Refrigerated vs. Shelf-Stable, 2014(percent)
  • Table 2-5: IRI-Tracked Sales of Dairy and Dairy Alternative Beverages: Refrigerated vs. Shelf Stable, 2013-2014
  • Figure 2-6: Share of IRI-Tracked Dollar Sales of Refrigerated Dairy and Dairy Alternative Beverages, 2014 (percent)
  • Table 2-6: IRI-Tracked Sales of Refrigerated Dairy and Dairy Alternative Beverages, 2013-2014
  • Figure 2-7: Share of IRI-Tracked Dollars Sales of Shelf-Stable
  • Table 2-7: IRI-Tracked Sales of Shelf-Stable Ready-to-Drink Dairy and Dairy Alternative Beverages, 2013-2014
  • Market Trends
  • Almond Milk Growth Unabated
  • Table 2-8: Almond Milk Shares of Total Dairy and Dairy Alternative Beverages Dollar Sales, 2013-2014
  • Table 2-9: Almond Milk Shares of Total Dairy and Dairy Alternative Beverages Volume Sales, 2013-2014
  • Table 2-10: Refrigerated Dairy and Dairy Alternative Beverage Sales: Almond Milk vs. Dairy Milk, 2013-2014
  • Almond's Gain Is Soy's Loss
  • Coconut Milk Also Strong
  • Table 2-11: IRI-Tracked Dairy and Dairy Alternative Beverages Sales: Almond Milk, Coconut Milk, and Soy Milk, 2013-2014
  • More Plant-Based Dairy Alternative Beverages Entering the Market
  • Some Dairy Products Shine
  • Dairy Industry Aims to Rebound
  • Can Coca-Cola Save Dairy Milk?
  • Organic Milk Demand
  • Locavore Movement Could Boost Raw Milk
  • Hispanic Influence Will Grow Market
  • Combination Product Developments Abounding
  • Market Growth
  • Traditional Milk, Premium, and Alternative Product Pricing
  • Market Projected to Top $31 Billion by 2019
  • Table 2-12: Projected U.S. Retail Sales of Dairy and Alternative Dairy Beverages, 2014-2019 (millions of dollars, percent)
  • Almond Milk a Driving Force for Market Growth
  • Figure 2-8: Segment Shares of U.S. Retail Dollar Sales of Dairy and Dairy Alternative Beverages, 2014 (percent)
  • Figure 2-9: Projected Segment Shares of U.S. Retail Dollars Sales of Dairy and Dairy Alternative Beverages, 2019 (percent)

Chapter 3: The Marketers

  • Key Points
  • Marketer Trends
  • Coke Comes In
  • Hispanic and Good-for-You Products Will Draw Attention
  • Aiming for Niches Without M&A Action
  • Dairy and Dairy Alternative Beverages Led by Private Label
  • WhiteWave Leader of Branded Products
  • Figure 3-1: Dairy and Dairy Alternative Beverages Marketer Shares, 2014 (Percent of Dollar Sales)
  • Figure 3-2: Refrigerated Dairy and Dairy Alternative Beverages Marketer Shares, 2014 (Percent of Dollar Sales)
  • Figure 3-3: Shelf-Stable Dairy and Dairy Alternative Beverages Marketer Shares, 2014 (Percent of Dollar Sales)
  • Private Label Brands Command Skim/Lowfat Milk Market
  • Figure 3-4: Skim/Lowfat Milk Marketer Shares, 2014 (Percent of Dollar Sales)
  • Whole Milk Also Dominated by Private Label Products
  • Figure 3-5: Whole Milk Marketer Shares, 2014 (Percent of Dollar Sales)
  • Nestlé's CoffeeMate Owns Coffee Creamer Category
  • Figure 3-6: Coffee Creamer Marketer Shares, 2014 (Percent of Dollar Sales)
  • Dean is Tops in Flavored Milk
  • Figure 3-7: Flavored Milk Marketer Shares, 2014 (Percent of Dollar Sales)
  • WhiteWave Holds On in Almond Milk
  • Figure 3-8: Almond Milk Marketer Shares, 2014 (Percent of Dollar Sales)
  • WhiteWave Stands Out in Dairy Half & Half Market
  • Figure 3-9: Dairy Half & Half Marketer Shares, 2014 (Percent of Dollar Sales)
  • WhiteWave Rules Soy Category
  • Figure 3-10: Soy Milk Marketer Shares, 2014 (Percent of Dollar Sales)
  • Private Label Nearly Half of Dairy Cream Market Leader
  • Figure 3-11: Dairy Creamer Marketer Shares, 2014 (Percent of Dollar Sales)
  • Lifeway Owns Kefir Market
  • Figure 3-12: Kefir Marketer Shares, 2014 (Percent of Dollar Sales)
  • Dr. Pepper/Snapple Milkshakes/Non-Dairy Drinks Market Leader
  • Figure 3-13: Milkshakes/Non-Dairy/Non-Fruit Drinks Marketer Shares, 2014 (Percent of Dollar Sales)
  • WhiteWave Also Leader in Coconut Milk
  • Figure 3-14: Coconut Milk Marketer Shares, 2014 (Percent of Dollar Sales)
  • All Other Milk Substitutes
  • Figure 3-15: All Other Milk Substitutes Marketer Shares, 2014(Percent of Dollar Sales)
  • Hain Celestial Leads in Yogurt Drinks
  • Figure 3-16: Yogurt Drink Marketer Shares, 2014 (Percent of Dollar Sales)
  • Selected Marketer Snapshots
  • Over Half of Refrigerated Competitors Active in Single Category
  • Table 3-1: Marketer Participation by Refrigerated Categories, 2014
  • Table 3-2: Marketer Participation by Shelf-Stable Categories, 2014
  • WhiteWave Foods Company
  • Table 3-3: WhiteWave Dairy and Dairy Alternative Beverage Brands by Segment
  • Dean Foods
  • Table 3-4: Dean Foods Dairy and Dairy Alternative Beverage Brands by Segment
  • Nestlé
  • Table 3-5: Nestle Dairy and Dairy Alternative Beverage Brands by Segment
  • Blue Diamond Growers
  • H.P. Hood
  • Table 3-6: HP Hood Dairy and Dairy Alternative Beverage Brands by Segment
  • Borden Milk Products
  • Table 3-7: Borden Dairy and Dairy Alternative Beverage Brands by Segment
  • Dr. Pepper/Snapple Group
  • Hiland Dairy Foods
  • Table 3-8: Hiland Dairy and Dairy Alternative Beverage Brands by Segment
  • Lifeway Foods
  • Table 3-9: Lifeway Foods Dairy and Dairy Alternative Beverage Brands by Segment
  • Organic Valley
  • Table 3-10: Organic Valley Dairy and Dairy Alternative Beverage Brands by Segment
  • Prairie Farms Dairy
  • Table 3-11: Prairie Farms Dairy and Dairy Alternative Beverage Brands by Segment
  • Simply Asia
  • Turtle Mountain
  • Table 3-12: Turtle Mountain Dairy and Dairy Alternative Beverage Brands by Segment
  • Hain Celestial
  • Table 3-13: Hain Celestial Dairy and Dairy Alternative Beverage
  • Brands by Segment
  • La Vaquita

Chapter 4: New Product Trends

  • Key Points
  • ‘Tis the Season
  • Table 4-1: Selected Seasonal/Limited Edition Dairy and Non-Dairy Milk Products
  • Illustration 4-1: Anderson Holiday Nog
  • Illustration 4-2: Bolthouse Farms Holiday Nog
  • Illustration 4-3: Hiland Old Recipe Summer Milks
  • Illustration 4-4: Hiland Old Recipe Easter Milks
  • Illustration 4-5: Hiland Old Recipe Halloween Milks
  • Illustration 4-6: Califia Farms Holiday Nog
  • Illustration 4-7: Knudsen Pumpkin Spice Egg Nog
  • Illustration 4-8: TruMoo Limited Edition Orange Scream
  • Illustration 4-9: Baileys Limited Edition Bourbon Vanilla Pound
  • Cake Coffee Creamer
  • Illustration 4-10: Bolthouse Farms Peppermint Mocha
  • Illustration 4-11: So Delicious Pumpkin Spice Coconut Milk
  • Illustration 4-12: Prairie Farms Old Recipe Jellybean Milk
  • Flavored Dairy Milks Deliver Novelty
  • Table 4-2: Selected New Dairy Milk Products
  • Illustrations 4-13: Oakhurst 100% Lactose Free Milk
  • Illustration 4-14: Organic Valley Grassmilk
  • Illustration 4-15: Selecta Moo Choco Rocky Road
  • Illustration 4-16: Mayésa Cacao Dark Chocolate Beverage
  • Illustration 4-17: TruMoo Protein Plus Lowfat Milk
  • Illustration 4-18: Cow Wow Cereal Milk
  • Illustration 4-19: Maxi Nutrition Cyclone Milk
  • Illustration 4-20: Memory Lane Mocha Milk
  • Illustration 4-21: Prairie Farms Vanilla Almond Lactose Free Fat
  • Free Milk
  • Illustration 4-22: Kalona SuperNatural Reduced Fat 2% Cultured
  • Sweet Cream Buttermilk
  • Illustration 4-23: Top O' The Morn “Monkey Milk” Almond, Coconut, and Blends Lead Non-Dairy Trends
  • Acornmilk: It Could Happen
  • Illustration 4-24: Califia Farms April Fools' Day Acornmilk
  • Table 4-3: Selected New Non-Dairy Milk Beverages
  • Illustration 4-25: Oakhurst Almond Goodness Almond Milk
  • Illustration 4-26: Silk Cashewmilk
  • Illustration 4-27: So Delicious Vanilla Cashew Milk
  • Illustration 4-28: Cashew DREAM
  • Illustration 4-29: DREAM Blends
  • Illustration 4-30: DREAM Latte Coffee + Almond Non-Dairy Drink
  • Protein Power Shakes Up the Smoothie Category
  • Latin Flavors Spice Up Smoothies
  • Table 4-4: Selected New Smoothie/Shake Products
  • Illustration 4-31: Shamrock Farms Salted Caramel Rockin' Refuel
  • Protein Milk Beverage
  • Illustration 4-32: Epoca Cool Plus
  • Illustration 4-33: Sneakz Organic Chocolate Milkshake
  • Illustration 4-34: Organic Valley Organic Balance Milk Protein Shake
  • Illustration 4-35: Organic Valley Organic Fuel High Protein Milk Shake
  • Illustration 4-36: Alpina Avena Oatmeal Smoothie
  • Illustration 4-37: Chocolate Moose Dairy Beverage
  • Illustration 4-38: Cold Stone Creamery Milk Shakers
  • Illustration 4-39: Ibex Drinkable Yogurt
  • Illustration 4-40: LALA Greek Yogurt Smoothies
  • Illustration 4-41: Milk 2 Go Sport
  • Illustration 4-42: Nuestro Yogurt
  • Illustration 4-43: Dairigold RE-fuel Vitamin + Protein Shake
  • Illustration 4-44: Stonyfield OP Smoothie
  • Illustration 4-45: The Greek Gods Kefir Low Fat Cultured Milk
  • Illustration 4-46: Dannon Light & Fit Protein Shakes
  • Baileys, Coffee-mate Add Variety to Creamer Category
  • Table 4-5: Selected New Dairy/Non-Dairy Creamer Products
  • Illustration 4-47: Baileys Macadamia Brittle Coffee Creamer
  • Illustration 4-48: Califia Farms Almondmilk Creamer
  • Illustration 4-49: Nestlé Coffee-Mate: Selected New Flavors
  • Illustration 4-50: Dunkin' Donuts Creamers

Chapter 5: Foodservice and Retail

  • Key Points
  • Retail Trends
  • Milk to the Rear
  • Figure 5-1: Retail Channels Shopped for Dairy Milk Most Often, 2015 (percent)
  • Figure 5-2: Retail Channels Shopped for Non-Dairy Milk Most Often, 2015 (percent)
  • Figure 5-3: Retail Channels Shopped for Shelf-Stable Non-Dairy Milk Most Often, 2015 (percent)
  • Illustration 5-1: fairlife Dairy Case Signage
  • Why the Variety?
  • Retail Environment Divided
  • Figure 5-4: U.S. Median Household Income, 1984-2012
  • Energy Milk Drinks Could Be Big for Convenience Stores
  • Foodservice Trends
  • Give the People What They Want
  • Illustration 5-2: Starbucks Offers Coconut Milk
  • Almond Breeze in Dunkin' Donuts
  • Illustration 5-3: Almond Breeze in Dunkin' Donuts
  • Illustration 5-4: Dunkin' Donuts' Store Locator Almond Breeze
  • Finder
  • Waiting for McDonald's
  • Potential in Ethnic and Other Foodservice Establishments

Chapter 6: Media, Advertising, and Promotions

  • Key Points
  • Key Role For Advertising in Current Market
  • The Dairy Industry Fights Back
  • “Milk Life” and “Get Real” Are Themes
  • Illustration 6-1: “Milk Truth” Web Page
  • Illustration 6-2: Get Real Campaign's Real Milk vs. Almond Milk
  • Image
  • The Chocolate Milk Campaign Gets Rolling
  • Illustration 6-3: Built With Chocolate Milk Campaign Image
  • “Get Real” Social Media Hijacked
  • Will Fairlife Be The Next Almond Breeze or the Next “New Coke”? .. 109
  • Illustration 6-4: Original fairlife Advertising Campaign Image
  • Illustration 6-5: New fairlife Advertising Campaign Image: New Slogan
  • Illustration 6-6: New fairlife Advertising Campaign Image: The Family Farm
  • Almond Breeze: Good Taste and Good For You
  • Illustration 6-7: Almond Breeze Commercial: User Product Review
  • Illustration 6-8: Almond Breeze Commercial: Take the Taste Challenge
  • Illustration 6-9: Almond Breeze Commercial: Welcome to Breezeville
  • Advertising Expanding With New Products
  • Illustration 6-10: a2 Milk Ad From Australia
  • Illustration 6-11: Organic Valley's Organic Fuel Milk Shake
  • Illustration 6-12: WhiteWave Silk Cashew Milk TV Spot
  • Illustration 6-13: TV Ad for Natural Bliss

Chapter 7: The Consumer

  • Key Points
  • Methodology
  • Variance in Survey Methodologies
  • Favorable Demographic Indicators
  • Overall Consumption Trends
  • Over 90% of U.S. Households Use Milk Beverages
  • Table 7-1: Liquid Milk Usage Trends, 2010-2014 (percent of U.S. households)
  • Three in Four Consumers Drink Dairy Milk
  • Figure 7-1: Usage of Milk and Milk Alternatives, by Type, 2015 (percent)
  • Yogurt Drink Consumption at an All-Time High
  • Table 7-2: Yogurt Drinks/Smoothies Usage Trends, 2010-2014 (percent of U.S. households)
  • Non-Dairy Creamer Usage Also Hits High Point
  • Table 7-3: Non-Dairy Cream Substitutes Usage Trends, 2010-2014(percent of U.S. households)
  • Frequency of Consumption
  • One in Five Households Have Four to Six Servings of Milk Daily
  • Table 7-4: Servings of Liquid Milk Used on an Average Day, 2010-2014 (percent of U.S. households)
  • Over Two of Five Dairy Milk Consumers Drink It Daily
  • Figure 7-2: Frequency of Dairy Milk Consumption, 2015 (percent)
  • Presence of Children the Dominant Factor in Heavy Milk Consumption
  • Table 7-5: Demographic Indicators for Frequency of Liquid Milk
  • Consumption, By Servings/Day, 2014 (index)
  • One in Four Non-Dairy Beverage Consumers Drink It Daily
  • Figure 7-3: Frequency of Non-Dairy Milk Consumption, 2015(percent)
  • Non-White Consumers Heavier Users of Refrigerated Dairy Alternatives
  • Table 7-6: Demographic Indicators Favoring Use of Refrigerated
  • Non-Dairy Milk, 2015 (percent)
  • Beverage Types Consumed
  • Low Fat Most Popular Type of Dairy Milk
  • Table 7-7: Types of Liquid Milk Used Most Often, 2010-2014(percent of U.S. households)
  • Table 7-8: Types of Liquid Milk Used Also, 2010-2014 (percent of U.S. households)
  • Figure 7-4: Types of Dairy Milk Consumed Most Often, 2015(percent)
  • Figure 7-5: Types of Dairy Milk Consumed Sometimes, 2015(percent)
  • Younger Households Above-Average Users of Most Milk Types
  • Table 7-9: Demographic Indicators Favoring Use of Liquid Milk, By
  • Types Used Most Often, 2014 (index)
  • Different Types of Premium Milk Used by Similar Types of Consumers
  • Non-Dairy Milk Consumers Opt for “Regular” Most Often
  • Figure 7-6: Types of Refrigerated Non-Dairy Milk Consumed Most Often, 2015 (percent)
  • Figure 7-7: Types of Refrigerated Non-Dairy Milk Consumed Sometimes, 2015 (percent)
  • Figure 7-8: Types of Shelf-Stable Non-Dairy Milk Consumed Most Often, 2015 (percent)
  • Figure 7-9: Types of Shelf-Stable Non-Dairy Milk Consumed Sometimes, 2015 (percent)
  • Almond, Coconut the Non-Dairy Varieties of Choice
  • Figure 7-10: Varieties of Refrigerated Non-Dairy Milk Consumed Most Often, 2015 (percent)
  • Figure 7-11: Varieties of Refrigerated Non-Dairy Milk Consumed Sometimes, 2015 (percent)
  • Figure 7-12: Varieties of Shelf-Stable Non-Dairy Milk Consumed Most Often, 2015 (percent)
  • Figure 7-13: Varieties of Shelf-Stable Non-Dairy Milk Consumed Sometimes, 2015 (percent)
  • Smoothie Preferences: Drinkable, Low-Fat, and Fruit Mixed In
  • Table 7-10: Forms of Yogurt Drinks/Smoothies Used, 2011-2014(percent of U.S. households)
  • Table 7-11: Types of Yogurt Drinks/Smoothies Used, 2011-2014(percent of U.S. households)
  • Table 7-12: Kinds of Yogurt Drinks/Smoothies Used, 2011-2014(percent of U.S. households)
  • Race, Children in the Home Strongest Predictors of Smoothie Use
  • Table 7-13: Demographic Indicators Favoring Use of Yogurt Drinks/Smoothies, By Form Used Most Often, 2014 (index)
  • Non-Dairy Cream Substitutes
  • Regular Types, French Vanilla Lead in Creamer Use
  • Table 7-14: Types of Non-Dairy Cream Substitutes Used, 2010-2014 (percent of U.S. households)
  • Table 7-15: Flavors of Non-Dairy Cream Substitutes Used, 2010-2014 (percent of U.S. households)
  • Households With Children Favor French Vanilla Creamers
  • Table 7-16: Demographic Indicators Favoring Use of Non-Dairy
  • Cream Substitutes, By Flavors Used Most Often, 2014 (index)
  • Brands Used
  • Almond Breeze, Silk Overwhelmingly the Favored Brands in
  • Refrigerated Non-Dairy
  • Figure 7-14: Refrigerated Non-Dairy Milks: Brands Used, 2015(percent)
  • Figure 7-15: Shelf-Stable Non-Dairy Milks: Brands Used, 2015(percent)
  • Preferences: Dairy Milks vs. Non-Dairy Milks
  • Taste Top Reason for Avoiding Dairy Milks
  • Figure 7-16: Reasons for Avoiding Dairy Milks, 2015 (percent)
  • Demographics of Dairy Milk Avoiders
  • Table 7-17: Demographic Indicators for Avoidance of Dairy Milk: Don't Like Taste, 2015 (percent)
  • Table 7-18: Demographic Indicators for Avoidance of Dairy Milk:Allergy or Intolerance, 2015 (percent)
  • Taste and Health Top Reasons for Choosing Non-Dairy Milks
  • Figure 7-17: Reasons for Choosing Non-Dairy Milks, 2015(percent)
  • Half who Choose Non-Dairy Milk For Taste Have Some College
  • Education
  • Table 7-19: Demographic Indicators for Choosing Non-Dairy Milks Because They Taste Good, 2015 (percent)
  • Table 7-20: Demographic Indicators for Choosing Non-Dairy Milks Because They Are Healthier, 2015 (percent)
  • Demographics: Food Attitudes and Opinions
  • Milk Consumers
  • Table 7-21: Food Attitudes/Opinions, By Types of Liquid Milk Used Most Often, 2014 (index)
  • Yogurt/Smoothie Consumers
  • Table 7-22: Food Attitudes/Opinions, By Yogurt/Smoothie Forms Used Most Often, 2014 (index)
  • Demographics: Health Attitudes
  • Milk Consumers
  • Table 7-23: Health Attitudes, By Types of Liquid Milk Used Most Often, 2014 (index)
  • Yogurt Consumers
  • Table 7-24: Health Attitudes of Drinkable Yogurt/Smoothie Consumers, 2014 (index)
  • Demographics: Watching Diet
  • By Type of Beverage
  • Table 7-25: Presently Watching Diet, by Dairy/Dairy Alternative Beverages Used, 2014 (percent and index of U.S. households)
  • Reasons for Watching Diet
  • Table 7-26: Reasons for Watching Diet, by Types of Liquid Milk Used Most Often, 2014 (index)
  • Table 7-27: Reasons for Watching Diet: Consumers of Drinkable Yogurt/Smoothies, 2014 (index)
  • Table 7-28: Reasons for Watching Diet: Consumers of Non-Dairy Cream Substitutes, 2014 (index)
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