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市場調查報告書

美國的冷凍食品市場:熱食、配菜、零食

Frozen Foods in the U.S.: Hot Meals, Sides and Snacks, 6th Edition

出版商 Packaged Facts 商品編碼 322760
出版日期 內容資訊 英文 133 Pages
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美國的冷凍食品市場:熱食、配菜、零食 Frozen Foods in the U.S.: Hot Meals, Sides and Snacks, 6th Edition
出版日期: 2017年02月14日 內容資訊: 英文 133 Pages
簡介

美國的冷凍食品市場銷售額,預計以2016年∼2020年1.2%的年複合成長率 (CAGR) 減少。

本報告提供美國的冷凍食品市場相關調查分析,消費者喜好,健康的關注,食品服務的消費模式,行銷、宣傳活動等相關的系統性資訊。

第1章 摘要整理

第2章 市場概要

  • 要點
  • 調查手法
  • 市場類別
  • 市場全體:223億美元
  • 市場預測

第3章 市場行銷

  • 要點
  • 主要市場行銷
  • 領導品牌和使用趨勢
  • 主要市場行銷和品牌概要
  • 其他主要市場行銷
  • 媒體,廣告,宣傳

第4章 產品趨勢

  • 要點
  • 產品趨勢
  • 潔淨標示
  • 世界料理
  • 特殊飲食偏好
  • 蔬菜

第5章 零售和食品服務趨勢

  • 要點
  • 全美冷凍冷藏食品協會 (NFRFA)

第6章 消費者趨勢

  • 要點
  • 冷凍食品消費趨勢

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目錄
Product Code: LA15139132

Frozen foods in the United States are experiencing a very slow but nonetheless steady decline that is expected to continue into the near future. The decline reflects a growing consumer preference for fresh foods. A key factor in keeping the decline to a snail's pace is a robust investment by the competing companies in product innovation, developing bold and unique flavors; varieties inspired by world cuisines; products that accommodate special dietary concerns, and, most of all, cleaner labels and healthier nutrition profiles.

Among packaged food products consumed as hot meals, frozen foods are considered the most affordable and the most convenient by a substantial margin over their shelf-stable and refrigerated/fresh counterparts. However, between 2014 and 2016, frozen foods lost ground to these alternatives on all counts, including convenience, which has traditionally been thought of as the driving factor in purchase of frozen foods. But at the same time, quality and healthfulness have risen in importance, reflecting the recent reformulating and repositioning of leading brands and the growing presence of emerging brands that emphasize these qualities. In addition, convenience may play a less decisive role than might be expected, as consumers simply assume that this is a feature automatically associated with frozen meal items.

Rollouts of new products are being supported by strong marketing and advertising initiatives. Nevertheless, Packaged Facts estimates that grocery store brands are increasing in their share of overall frozen food sales. account for 4% of total dollar sales through all outlets. In 2014, private label accounted for slightly less than 3% of overall sales. Growth is due in part to the overall trend toward higher-quality store brands and a higher opinion of them among consumers, along with the lower price points associated with store brands compared to branded equivalents.

Packaged Facts new report ‘Frozen Foods in the U.S. ’ projects that sales of frozen foods over the 2016-2021 period will experience a negative compound annual growth rate (CAGR) of -1.2%, going from over $22 billion to around $21 billion for the four key frozen food categories: Frozen Dinners/Entrées; Frozen Pizzas; Frozen Side Dishes; and Frozen Appetizers/Snacks.

Scope and Methodology

‘Frozen Foods in the U.S., 6th Edition’ covers sales through U.S. supermarkets, drugstores, mass merchandisers (Walmart, Target, Kmart, and Shopko), Sam's Club and BJ's warehouse clubs, dollar stores excluding Dollar Tree, and military commissaries. Packaged Facts' estimates of total market size for frozen foods and the categories covered incorporate sales through all channels and outlets.

Sales and market size data sources include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Winter 2016 Simmons NCS Adult Study 12-Month.
  • Packaged Facts National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.

The Packaged Facts National Consumer Survey and Simmons National Consumer Survey are used in conjunction to present a multi-faceted analysis of consumer behavior. Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

  • INSIGHTS AND OPPORTUNITIES
  • The Market
  • Table 1-1: Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
  • Table 1-2: Projected Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016-2021 (millions of dollars, percent)
  • Competitive Environment
  • Figure 1-1: Marketer Share of Sales for Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizer/Snacks, 2016 (percent share of dollar sales)
  • Table 1-3: Company Participation by Category, 2016
  • Product Trends
  • Retail and Foodservice
  • Table 1-4: Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Consumer Trends
  • Table 1-4: Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2016 (percent of U.S. households)

CHAPTER 2 - MARKET OVERVIEW

  • KEY POINTS
  • NOTE ON METHODOLOGY
  • MARKET CATEGORIES
  • OVERALL MARKET AT $22.3 BILLION
  • Table 2-1: Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
  • Table 2-2: Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2011-2016 (millions of dollars)
  • Figure 2-1: Share by Category of Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016 (percent share of dollar sales)
  • Frozen Foods Market Remains at $20.8 Billion in IRI-Tracked Sales
  • Table 2-3: IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2015-2016 (millions of dollars, percent)
  • Table 2-4: IRI-Tracked Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2015-2016 (dollar sales change, unit sales change, volume change)
  • Frozen Dinner/Entrée Sales Show Negative Five-Year Growth
  • Table 2-5: Sales of Frozen Dinners/Entrées, 2011-2016 (millions of dollars, percent)
  • Figure 2-2: IRI-Tracked Sales of Frozen Dinners/Entrées Segments, 2016 (millions of dollars, percent)
  • Frozen Pizza Showing Signs of Reviving?
  • Table 2-6: Sales of Frozen Pizzas, 2011-2016 (millions of dollars, percent)
  • Side Dishes Sales Flatten
  • Table 2-7: Sales of Frozen Side Dishes, 2011-2016 (millions of dollars, percent)
  • Figure 2-3: IRI-Tracked Sales of Frozen Side Dish Segments, 2016 (millions of dollars, percent)
  • Growth Falters in Frozen Appetizers/Snacks
  • Table 2-8: Sales of Frozen Appetizers/Snacks, 2011-2016 (millions of dollars, percent)
  • Figure 2-4: IRI-Tracked Sales of Frozen Appetizer/Snack Segments, 2016 (millions of dollars, percent)
  • MARKET OUTLOOK
  • Share of Consumers Who Buy Frozen Hot Meal Items Jumps to 90%
  • Figure 2-5: Purchase Rates for Frozen Hot Meal Items, 2014 vs 2016 (percent of U.S. adults)
  • Declining Household Usage Rates Shown for Frozen Hot Meal Items...
  • Table 2-9: Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2012-2016 (percent of U.S. households)
  • ...But Current Frozen Foods Consumers Are Buying More
  • Figure 2-6: Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Table 2-10: Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Nutritional Value of Frozen Foods a Growing Concern
  • Table 2-11: Level of Agreement with Statement: “Most Frozen Dinners Have Little Nutritional Value,” 2012-2016 (percent of U.S. population)
  • Frozen Considered More Affordable, Convenient Than Other Hot Meal Products
  • Table 2-12: Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Quality the Most Important Factor to 80% of Frozen Foods Consumers
  • Figure 2-7: Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Table 2-13: Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2014 vs. 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Frozen Foods Consumers Perceive Refrigerated/Fresh as Higher Quality
  • Figure 2-8: Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2016 (percent of U.S. adults
  • Preference for Fresh Presents a Formidable Challenge
  • Table 2-14: Reasons for Not Purchasing Packaged Frozen Hot Meal Items, 2012 vs. 2016 (percent of U.S. adults who do not buy packaged frozen hot meal items to be heated/microwaved)
  • Table 2-15: “Are any of the following especially important to you in choosing the foods you eat?”, 2016 (percent of U.S. adults)
  • Schwan: Consumers Have “Complicated Relationship” With Frozen
  • Table 2-16: Consumer Opinions About Frozen Food Products, by Purchase Frequency: 2016 (percent of U.S. frozen foods consumers)
  • Figure 2-9: Reasons for Buying Fewer Frozen Foods Products, 2016 (percent of U.S. frozen foods consumers)
  • FDA Issues Draft Guidance to Food Industry for Voluntary Sodium Reduction Targets
  • Table 2-17: Voluntary Sodium Reduction Goals for Selected Commercially Processed, Packaged, and Prepared Foods
  • Illustration 2-1: Menu Modeling: Feasibility, Nutritional Value and Affordability of Frozen Foods
  • PROJECTED MARKET GROWTH
  • Product Innovation Will Slow Frozen's Loss to Fresh
  • Table 2-18: Projected Overall Sales of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016-2021 (millions of dollars, percent)
  • Table 2-19: Projected Overall Sales by Category of Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizers/Snacks, 2016 vs. 2021 (millions of dollars, percent change)

CHAPTER 3 - THE MARKETERS

  • KEY POINTS
  • LEADING MARKETERS
  • Figure 3-1: Marketer Share of Sales for Frozen Dinners/Entrées, Pizzas, Side Dishes & Appetizer/Snacks, 2016 (percent share of dollar sales)
  • Table 3-1: Company Participation by Category, 2016
  • LEADING BRANDS AND USAGE TRENDS
  • Banquet Remains Tops in Household Frozen Dinner Usage
  • Table 3-2: Frozen Dinner Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen dinners)
  • Banquet Family Entrees the Most Frequently Consumed Frozen Entrées
  • Table 3-3: Frozen Main Course Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen main courses)
  • DiGiorno Controls the Highly Consolidated Frozen Pizza Segment
  • Table 3-4: Frozen Pizza Brands/Products Eaten Most Often in Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen pizza)
  • Ore-Ida the Sole Frozen Potatoes Brand Eaten on a Frequent Basis
  • Table 3-5: Frozen Potatoes Brands/Products Eaten Most Often, 2012-2016 (percent of U.S. households that eat frozen potato products)
  • Hot Pockets Frequent Usage a Constant in Dynamic, Fragmented Hot Snacks Segment
  • Table 3-6: Frozen Hot Snacks Brands/Products Used Most Often in the Last 30 Days, 2012-2016 (percent of U.S. households that use frozen hot snacks)
  • Private Label Frozen Vegetables Consumed More Often Than National Brands
  • Table 3-7: Frozen Vegetables Brands/Products Eaten Most Often in the Last 30 Days, 2012-2016 (percent of U.S. households that eat frozen vegetables)
  • OVERVIEWS OF LEADING MARKETERS AND BRANDS
  • Nestlé
  • Table 3-8: Nestlé Retail Frozen Food Brands by Category, 2016
  • Conagra
  • Table 3-9: Conagra Retail Frozen Food Brands by Category, 2016
  • Illustration 3-1: “‘Now Serving a Better Banquet” Brand Restage
  • Schwan's
  • Table 3-10: Schwan Retail Frozen Food Brands by Category, 2016
  • Pinnacle Foods
  • Table 3-11: Pinnacle Retail Frozen Food Brands by Category, 2016
  • Kraft Heinz
  • Table 3-12: Kraft Heinz Retail Frozen Food Brands by Category, 2016
  • Amy's Kitchen
  • Table 3-13: Amy's Kitchen Retail Frozen Food Brands by Category, 2016
  • General Mills
  • Table 3-14: General Mills Retail Frozen Food Brands by Category, 2016
  • Bellisio Foods
  • Table 3-15: Bellisio Retail Frozen Food Brands by Category, 2016
  • Tyson/Hillshire
  • Table 3-16: Tyson/Hillshire Retail Frozen Food Brands by Category, 2016
  • Bueno Foods (El Encanto, Inc.)
  • Table 3-17: Bueno Foods (El Encanto, Inc.) Frozen Food Brands by Category, 2016
  • OTHER KEY MARKETERS
  • B&G Foods
  • Ajinomoto Windsor Foods
  • Gold Star Chili
  • J&J Snack Foods
  • On-Cor Frozen Foods
  • Ruiz Foods
  • Skyline
  • Tabatchnick Frozen Soups
  • Willow Tree Farm
  • MEDIA, ADVERTISING, AND PROMOTIONS
  • B&G Re-Introduces Green Giant With “The Giant Awakens” Theme
  • Illustration 3-2: B&G Foods “The Giant Awakens” Ad
  • Conagra Romances Women Consumers
  • Illustration 3-3: Advertisement for Healthy Choice Simply Cafe
  • Steamers
  • Nestlé Touches All the Bases With Fit Kitchen
  • Illustration 3-4: Scenes From Advertisement for Stouffer's Fit Kitchen Frozen Meals
  • Bueno Foods Celebrates Anniversary With Free Cookbook
  • Illustration 3-5: Bueno Foods 65th Anniversary Cookbook
  • Schwan's Reminds Consumers “Life Is Delicious”
  • Illustration 3-6: Bon Appetit's “Life Is Delicious” Ads
  • Bellasio Takes to Twitter for Eat!2.0
  • Illustration 3-7: Eat!2.0 on Twitter

CHAPTER 4 - PRODUCT TRENDS

  • KEY POINTS
  • PRODUCT TRENDS
  • CLEAN LABEL
  • Stouffer's “Kitchen Cupboard” Effort Promises Fewer, Simpler, Familiar Ingredients
  • Illustration 4-1: Stouffer's Lasagna with Meat & Sauce
  • Healthy Choice Simply Caf Steamers Feature Clean Label, On-Trend Recipes
  • Illustra on 4-2: Healthy Choice Simply Caf Steamers with organic ingredients
  • Evol Invites You to “Love What You Eat”
  • Illustration 4-3: Evol Fajita Cups and Veggie Cups
  • CUISINES OF THE WORLD
  • Bellisio's EAT! Frozen Entr es Offer Global, Adventurous Flavors
  • Illustration 4-4: Bellisio EAT! Frozen Entrées
  • Lean Cuisine's Limited-Time Entrées Inspired by International Culinary Trends
  • Illustration 4-5: Lean Cuisine Limited Edition Southwest-Style Potato Bake
  • Mouth Meets South: First-Ever Packaged Frozen Soul Food Meals
  • Illustration 4-6: Mouth Meets South Frozen Meals
  • SPECIAL DIETARY PREFERENCES
  • Illustration 4-7: Daiya Supreme Pizza with Meatless Sausage
  • Illustration 4-8: MorningStar Farms Japanese Soba Noodles Veggie Bowls
  • MAKING VEGGIES RELEVANT AGAIN
  • Illustration 4-9: Boulder Canyon Riced Sweet Potato
  • Illustration 4-10: Tommy's Superfoods Seasoned Root Fusion
  • Table 4-1: Selected New Frozen Food Products: Dinners and Entrées
  • Table 4-2: Selected New Frozen Food Products: Pizza
  • Table 4-3: Selected New Frozen Food Products: Side Dishes
  • Table 4-4: Selected New Frozen Food Products: Appetizers and Snacks

CHAPTER 5 - RETAIL AND FOODSERVICE TRENDS

  • KEY POINTS
  • Supermarkets by Far the Dominant Channel for Frozen Food Spending
  • Table 5-1: Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Table 5-2: Retail Channels Where Packaged Frozen Hot Meal Items Are Purchased, by Share of Frozen Food Spending, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Table 5-3: Share of Frozen Food Spending Within Retail Channels, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Private Label Plays a Significant Role in Some Frozen Food Segments
  • Table 5-4: Store Brand Usage of Selected Frozen Food Products in Last 30 Days, 2012-2016 (percent of U.S. households that consume the product)
  • Schwan's: Retailers Can Make the Frozen Aisle a Linger-Worthy Destination
  • NATIONAL FROZEN & REFRIGERATED FOODS ASSOCIATION EMPHASIZES QUALITY AND FRESHNESS TO PROMOTE FROZEN .. 113

CHAPTER 6 - CONSUMER TRENDS

  • KEY POINTS
  • FROZEN FOODS CONSUMPTION TRENDS
  • Over Half of U.S. Households Use Frozen Vegetables, Pizza, Potatoes
  • Table 6-1: Household Use of Frozen Dinners, Entrées, Pizzas, Snacks, and Vegetables, 2016 (percent of U.S. households)
  • Age, Race, Presence of Children Strong Predictors of Use
  • Table 6-2: Usage Indexes for Frozen Dinners, Entrées, Pizzas, Snacks, or Vegetables: By Demographic Segment, 2016 (U.S. households)
  • Table 6-3: Usage Indexes for Frozen Dinners, Entrées, Pizzas, Snacks, or Vegetables: By Children in Household, 2016 (U.S. households)
  • African Americans, Households With Teens Are Heaviest Users of Frozen Dinners
  • Figure 6-1: Packages of Frozen Dinners Eaten in Last 30 Days, 2016 (percent of households that use frozen dinners)
  • Table 6-4: Demographics of Households Consuming 5+ Packages Frozen Dinners in Last 30 Days, 2016 (index of households that use frozen dinners)
  • Nine in 10 Consumers Buy Packaged Frozen Hot Meal Items
  • Figure 6-2: Purchase Rate for Frozen Hot Meal Items, 2016 (percent of U.S. adults)
  • Table 6-5: Increased Purchasing of Packaged Frozen Hot Meal Items, by Category, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure 6-3: Increased Purchasing of Packaged Frozen Dinners/Entrées, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure 6-4: Increased Purchasing of Packaged Frozen Pizzas, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure 6-5: Increased Purchasing of Packaged Frozen Appetizers/Snacks, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure 6-6: Increased Purchasing of Packaged Frozen Vegetables/Side Dishes, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Half of Frozen Foods Consumers Keep Hot Meal Items on Hand
  • Table 6-6: “Do you keep any of the following packaged frozen products in your freezer, even if not necessarily for using soon?”, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Frozen Foods Consumer Attitudes and Opinions
  • Quality Remains Most Important Factor in Purchase Decisions
  • Table 6-7: Importance of Various Factors in Frozen Hot Meal Item Purchasing Decisions, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Frozen Considered Most Convenient, Affordable Type of Hot Meal Item
  • Table 6-8: Opinions About Frozen vs. Other Types of Packaged Hot Meal Items, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure-6-7: “Which type of packaged items for hot meals are typically the most affordable?,” 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure-6-8: “Which type of packaged items for hot meals are typically the highest quality?,” 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure-6-9: ‘Which type of packaged items for hot meals typically have the fewest additives or preservatives?”, 2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Figure-6-10: ‘Which type of packaged items for hot meals are typically the most convenient to prepare?”,2016 (percent of U.S. adults who buy packaged frozen hot meal items to be heated/microwaved)
  • Frozen Foods Consumers Are Busy and Strapped for Time
  • Table 6-9: Health, Food, and Shopping Attitudes, by Type of Frozen Food Used, 2016 (index of frozen foods households)
  • Concern About Nutritional Value of Frozen Skews Upscale
  • Table 6-10: Agreement with Statement: “Most Frozen Dinners Have Little Nutritional Value,” byDemographic Segment, 2016 (index of U.S. adults)
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