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市場調查報告書

機能性食品:各類別產品的主要趨勢與優點

Functional Foods: Key Trends by Product Categories and Benefits

出版商 Packaged Facts 商品編碼 321063
出版日期 內容資訊 英文 127 Pages
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機能性食品:各類別產品的主要趨勢與優點 Functional Foods: Key Trends by Product Categories and Benefits
出版日期: 2015年02月25日 內容資訊: 英文 127 Pages
簡介

本報告提供機能性食品市場相關研究,探討機能性食品所扮演的角色,分類,產品,優點,關於品牌的定位及市場變化相關之宣傳標語等,提供您市場上目前趨勢,潛在機會,以及所預測的未來發展方向性等資訊。

第1章 摘要整理

第2章 消費者,用餐及健康

  • 簡介
  • 營養成分表:卡路里,砂糖,脂肪及鈉最重要
  • 注意飲食的購買客往往鎖定著重於健康和保健的產品
  • 消費者探尋全麥,高纖維及無添加砂糖的宣傳標語
  • 天然素材的Nutrients and Whole Foods被視為有益健康

第3章 減重,管理及吃飽

  • 簡介
  • 消費者與減重管理
  • 適合減重·維持身材的保健食品的特徵
  • 減肥避諱句
  • 為改善健康用心飲食的消費者相當有幹勁
  • 「減肥」食退居保健食之後
  • 對減重來說早餐的重要性
  • 為管理體重食用更健康的零食
  • 傳統的減重品牌
  • 飽足感所需成分、其他

第4章 運動營養的新時代

  • 簡介
  • 肉體活動與運動氧化:個人促進市場
  • 運動NSF認證對比賽運動員的宣傳
  • 運動飲料:變遷的市場
  • 成人飲用運動飲料
  • 椰子水:天然的運動飲料?
  • 肉乾、Savory Bars & Gels:未來的運動營養素?、其他

第5章 能源

  • 簡介
  • 成人用機能飲料消費者
  • 發現過量攝取咖啡因的徵兆和症狀
  • 青年期的機能飲料消費關係到抽煙,螢幕媒體的利用
  • FDA是否配合上議院的建議
  • 機能飲料&食品未來:沒有咖啡因的優點
  • 機能飲料獲得「最佳功能飲料大獎」
  • 早餐和零食推動長期的機能食品市場、其他

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目錄
Product Code: LA5308676

Three areas of the vibrant U.S. functional food and beverage market of particular interest in 2015 are experiencing major transformations in keeping with cultural and lifestyle shifts. Weight management and satiety, sports nutrition and energy are areas of the market showing considerable activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, noticeable changes in brand positioning, benefits and product claims are taking place.

Although one-third of adults say they are watching their diet to lose weight, consumers continue to shun brands and foods focused on weight loss in favor of those promoted as healthy. This has traditional weight loss brands undertaking significant repositioning efforts as they deemphasize weight loss and dieting and expand their reach to include wellness more generally, with impacts noticeable across several product categories.

Sports nutritional products are being reinvented. Sports beverage brands are attempting to find their rightful place in the market without being associated with soft drinks and the negative health associations of excess sugar consumption, including obesity and diabetes. They are also taking care to avoid being seen as too similar to energy beverages, which are under intense scrutiny for posing a health threat from high levels of caffeine. Newer market entrants and reformulated iconic brands of sports drinks portray a healthier image, increasingly containing natural ingredients, less sugar and foregoing artificial ingredients. Nutrition bars used by athletes and sports enthusiasts are rapidly evolving from dessert-like sweet foods with added nutrients to being made with many more inherently nutritious whole food ingredients, including meat and savory flavor combinations.

To satisfy consumer needs for energy, single minded focus on highly caffeinated drinks is giving way to a wider selection of products that are positioned to offer long lasting energy. Targeting breakfast and snacking, products touting lasting energy benefits span categories including cereal, bars, meat snacks and nuts.

Scope of Report

Functional Foods: Key Trends by Product Categories and Benefits provides extensive discussion of the categories, products, benefits, brand positioning and claims associated with market changes taking place related to weight loss and satiety, sports nutrition and energy. In addition to discussing current trends in the marketplace, the report highlights potential opportunities and anticipated direction of future development. Coverage of each of the three areas includes discussion of recent changes in scientific understanding of relevant health and wellness topics, regulatory developments, ingredients and nutritional comparisons among products.

Benefits of This Report Include

  • Consumer research findings related to health and wellness and the role of functional foods
  • Coverage of multiple functional food markets:
    • Weight management and satiety
    • Sports nutrition
    • Energy
  • Discussion of major trends related to:
    • Categories
    • Positioning
    • Benefits
    • Claims
  • Numerous tables and figures providing product composition information and comparisons
  • Identification of opportunities for food and beverage manufacturers
  • Prediction of future trends

Table of Contents

Chapter 1 - Executive Summary

  • Scope
  • Definitions
  • Report Methodology
  • Key Drivers
  • Time-Strapped, Stressed-Out America
  • More Health-Engaged Consumers
  • Three Squares & Set Meal Times Replaced by All-Day Snacking
  • Overweight and Obese Citizens Still an Enormous Challenge
  • Consumers, Diet and Health
  • Category, Claim and Positioning Trends for Functional Foods & Beverages
  • Weight Loss, Management and Satiety
  • A New Era of Sports Nutrition
  • Energy: Beyond the Buzz

Chapter 2 - Consumers, Diet & Health

  • Introduction
  • Nutrition Facts Panel: Calories, Sugars, Fat, and Sodium MostImportant
  • Table 2-1: Percentage of U.S. Adults Considering Specific Nutrition Facts Panel Information To Be "Very Important," 2015
  • Table 2-2: Top 5 Nutrition Facts Panel Items Rated "Very Important" by All U.S. Adults, Men and Women, 2015
  • Shoppers Watching Their Diet More Likely to Seek Out Products Targeting Specific Health and Wellness Concerns
  • Table 2-3: Percentage of Adults Seeking Out Functional Food & Beverages for Top Health & Wellness Concerns, 2015
  • Figure 2-1: Percentage of Adults Seeking Out Functional Foods & Beverages by Top Health & Wellness Concerns, 2015
  • Consumers Seek Whole Grains, High Fiber and No Added Sugar Claims
  • Table 2-5: Top 10 Label Statements or Claims Sought by All Adults and Those Watching Their Diets to Improve Health, Lose Weight, or For Medical Reasons, 2015
  • Naturally Occurring Nutrients and Whole Foods Seen as Better-For- You
  • Figure 2-2: Percent Agreement with Health and Nutrition-Related Belief, Attitude, and Behavior Statements for All Adults and Diet-Watchers, 2015
  • Table 2-6: Percent Agreement with Health and Nutrition-Related Belief, Attitude and Behavior Statements for All Adults and Select Consumer Groups, 2015

Chapter 3 - Weight Loss, Management & Satiety

  • Introduction
  • Consumers and Weight Management
  • Characteristics of Healthy Foods for Weight Loss & Maintenance
  • Table 3-1: Food Product Characteristics Important to Food Shoppers Watching Their Diet, by Motivation, 2014
  • Diet Is a Four-Letter Word
  • Consumers Watching Their Diet to Improve Health Are More Motivated
  • Figure 3-1: Nutrition and Health Information Rated “Very Important” by All U.S. Adults and Those Watching Their Diet to Lose Weight and Improve Health, 2015
  • Top IRI Pacesetters New Product Award Winners Target Weight Management
  • Table 3-2: 2013 IRI Pacesetters: Top-Selling Products Featuring Weight Management Benefits
  • “Diet” Meals Take a Back Seat to Healthy Meals
  • Nestlé Lean Cuisine Focuses on Being Good Food that's Good For You
  • ConAgra Healthy Choice
  • Illustration 3-1: ConAgra Healthy Choice Simply Café Steamers
  • Table 3-3: Healthy Choice Simply Café Steamers Health Benefits Promoted by Flavor
  • Weight Watchers - Slimmer than Ever
  • Green Coffee in New Kellogg's Special K Meal Bar to Aid Weight Loss
  • Illustration 3-2: Kellogg's Special K Protein Meal Bar with Green Coffee Bean Extract
  • Importance of Breakfast for Weight Loss: Debunking the Myth
  • Cereal Still Big, but Ditched More in Favor of Higher Protein Breakfasts
  • Egg Sandwiches, Scrambles & Bowls Promote Weight Management & Satiety
  • Illustration 3-3: Kellogg's Special K Bacon, Egg and Cheese Flatbread Breakfast Sandwich
  • Illustration 3-4: Lean Cuisine Morning Collection Turkey Sausage Scramble
  • Illustration 3-5: VitaEgg Flatbread Sandwich
  • Greek Yogurt's High Protein Content Drives Satiety and Energy
  • Cereal - Healthy Image, Satiety and Energy Benefits for Weight Management
  • Illustration 3-6: Weight Watchers Smart Ones Apples & Cinnamon
  • Oatmeal
  • Table 3-4: Weight Watchers Brand R-T-E Cereals Introduced in Fall 2014
  • Cross Promotions Highlight Weight Management & Satiety
  • More, Healthier Snacks for Weight Management
  • Calories Count for Snacks: 100 Still the Magic Number
  • More Protein; More Whole Foods; More Food Combinations
  • Traditional Weight Loss Brands
  • Free Online Tools Intensify Competition for Weight Loss Programs
  • Ingredients for Weight Loss & Weight Maintenance
  • Table 3-5: Ingredient Rankings by Food Industry Professionals for Formulations Targeting Losing Weight and Maintaining Healthy Weight
  • Ingredients for Satiety
  • Weightain™ from Ingredion
  • Weight Loss and Related Claims Crackdowns: Avoiding Red Flags

Chapter 4 - New Era of Sports Nutrition

  • Introduction
  • Physical Activity and Sports Participation - Individuals Drive Market
  • NSF Certified for Sport® May Appeal to Performance Athletes
  • Sports Drinks - A Market in Transition
  • Adult Use of Sports Drinks
  • Sports Drinks: Just a Vector for Adolescent Obesity and Diabetes?
  • Criticisms of Gatorade Lead to New Era of Sports Drinks
  • Reinvented Gatorade Faces Newer, Big and Small Competition
  • Revamped Gatorade Includes More Than Drinks
  • Illustration 4-1: Gatorade G-Series Energy, Hydration and Recovery Product Lines
  • Table 4-1: Gatorade G Series Product Line, Select Nutrients Per Serving
  • Illustration 4-2: Gatorade Endurance Energy and Hydration Product Lines
  • Table 4-2: Benefit Comparison: Gatorade G Series and G Endurance
  • Table 4-3: Gatorade G Endurance Product Line Nutritional Profile Per Serving
  • Muscle Milk Brand is #1 in RTD Protein Category
  • Illustration 4-3: Muscle Milk Organic
  • Table 4-4: Muscle Milk RTD Product Line Summary of Select Attributes
  • Table 4-5: Muscle Milk Protein Bar Offerings Summary
  • Organic Valley Organic Balance and Organic Fuel Recovery Beverage
  • Illustration 4-4: Organic Valley Organic Fuel Recovery Beverage
  • Figure 4-1: Ingredient Comparison: Organic Fuel and Muscle Milk
  • Golazo
  • Illustration 4-5: Golazo Hydration, Energy and Sugar-Free Energy Sports Drinks
  • Added Caffeine: Blurring the Line Between Sports and Energy Drinks
  • Nuun Energy
  • Aspire
  • Coconut Water: Nature's Own Sports Drink?
  • Vita Coco & Target Introduce Sports Drink Based on Coconut Water
  • Soft Drink Giants Attempt to Capitalize on Coconut Water Popularity
  • Beyond Natural: Added Benefits of Organic and Sustainable Coconut
  • Water
  • Table 4-6: Nutritional Comparison of Coconut Water Brands for Sports Nutrition
  • Meat Jerky, Savory Bars & Gels: The Future of Sports Nutrition?
  • Nutrition Bar Market Grows, but Getting Less Sweet
  • Nutrition Bars for Athletes: Less Sweet, More Savory
  • EPIC Grass-Fed Meat Bars
  • Illustration 4-6: EPIC Lamb Bar
  • Table 4-7: Select Nutrients in EPIC Bar by Variety
  • Omnibar: Long Lasting Energy Fuels Athletes
  • Natural Meat Jerkies Marketed to Athletes
  • Clif Bar Launches Organic Energy Food, Including Savory Varieties
  • Illustration 4-8: Clif Organic Energy Food

Chapter 5 - Energy: Beyond the Buzz

  • Introduction
  • Adult Energy Drink Consumers
  • Adverse Events, Deaths Linked to Energy Drinks Trigger Scrutiny
  • Adults vs. Adolescents: How Much Caffeine is Too Much?
  • Detecting Signs and Symptoms of Caffeine Overload
  • Caffeine Labelling Getting More Attention
  • Table 5-1: Caffeine, Sugar and Caloric Content Per Serving and
  • Per Can of Popular Energy Drink Brands, Jan. 2015
  • Figure 5-1: Labeling of Caffeine Content, Health Warnings and
  • Ingredients for Popular Energy Drink Brands, Jan. 2015
  • Adolescent Energy Drink Use Tied to Smoking, Screen Media Use
  • FDA Concerns about Added Caffeine Go Beyond Drinks
  • Caffeine: Not the Only Concern
  • Senate Committee Concludes Energy Drink Makers Fail to Protect Youth
  • Will the FDA Respond to Senate Recommendations?
  • Functional Foods: Key Trends Table of Contents
  • February 2015 © Packaged Facts v
  • Future of Energy Drinks & Foods: Benefits Without Caffeine
  • Energy Beverage Wins “Best Functional Drink Award”
  • Breakfast and Snacks Drive Long Lasting Energy Market
  • belVita Breakfast Biscuits, Disrupting the Cereal Market?
  • Illustration 5-1: Nabisco belVita Bites Breakfast Biscuits
  • Cereal Companies Defend Their Turf
  • Kellogg's To Go Morning Biscuits
  • Nature Valley Breakfast Biscuits
  • Quaker Highlights Morning Energy & Introduces New Bar
  • Table 5-2: Quaker Oats Positioning Highlighting a Morning Energy Benefit
  • Cereals with Energy Positioning Feature Protein, Whole Grains
  • Focusing on Meat for Morning Energy
  • Greek Yogurt's High Protein Content Drives Satiety and Energy
  • Snacks Leverage Energy Positioning with Protein, Savory Ingredients
  • Snack Nuts
  • More Meaty Snacks
  • Table 5-3: Oscar Mayer P3 Portable Protein Pack Varieties, Ingredients, Protein and Calories
  • Energy Bars Undergoing Savory Transformation to be More like Meals
  • Kind Strong & Kind Bars Leverage Savory Flavors with Protein Sources
  • Mediterra: Ingredients and Energy Benefits of a Mediterranean Diet in a Bar
  • Illustration 5-2: Mediterra Savory Bars Black Olives & Walnuts, Sundried Tomato & Basil
  • Slow Food: Savory Flavors From Around the World
  • Illustration 5-3: SLOW Food For Fast Lives Moroccan Bar
  • Journey Bar: “A savory meal you can put in your pocket”
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