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市場調查報告書

美國的寵物市場:貓砂

U.S. Pet MarketLooks: Cat Litter

出版商 Packaged Facts 商品編碼 316898
出版日期 內容資訊 英文 22 Pages
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美國的寵物市場:貓砂 U.S. Pet MarketLooks: Cat Litter
出版日期: 2014年10月07日 內容資訊: 英文 22 Pages
簡介

本報告提供美國的貓砂零售市場相關調查,提供您以消費者的購買模式為主的主要資訊。

目錄

圖表

  • 大眾市場上狗/貓砂的銷售額
  • 貓砂的使用率:家中的貓數量別
  • 定期性購買的貓砂種類
  • 選擇購買塊/撿拾型貓砂的比例
  • 天然形狀的貓砂銷售額比較
  • 貓/狗用廁所的主要市場
  • 大眾市場上貓/狗用廁所的領導品牌
  • 大眾市場上貓/狗用廁所品牌產品的成長領導者
  • 主要的貓砂品牌:使用率別
  • 貓砂的替換頻率:過去14天的替換回數
  • 家中的貓砂盆數?
  • 每隻寵物貓會使用1個以上的貓砂盆嗎?
  • 最近,什麼時候購買了貓砂盆?
  • 會同時使用貓砂盆及貓砂盆內襯嗎?
  • 會同時使用貓砂盆及墊子嗎?
目錄
Product Code: LA5344636

This report provides topline data on the U.S. retail market for cat litter, with a focus on consumer purchasing patterns. Data sources include a Packaged Facts April-May 2014 online consumer survey, IRI multi-outlet (MULO) mass-market sales data for the 52 weeks ending March 23, 2014, and Experian Marketing Services Spring 2014 Simmons National Consumer Survey. The report primarily consists of 15 data tables, graphs, or pie charts.

Table of Contents

Table of Figures

  • Fig. 1: Mass-Market Sales of Cat/Dog Litter, 52 Weeks Ending March 23, 2014 (table with dollar, unit, and volume sales and percent change over previous year period)
  • Fig. 2: Usage Rates for Cat Litter: By Number of Cats in Household, 2014 (bar graph with percent)
  • Fig. 3: Types of Cat Litter Regularly Purchased, 2014 (bar graph with percent for clumping, clay/non-clumping, natural/organic/eco-friendly, and crystals)
  • Fig. 4: Percent of Cat Litter Purchasers Choosing Clumping/Scoopable Formulations, 2004-2014 (table with percent)
  • Fig. 5: U.S. Retail Dollar Sales of Natural Formulation Cat Litter, 2010 vs. 2014 (table with sales in millions and CAGR for 2010-2014)
  • Fig. 6: Leading Marketers of Cat/Dog Litter, 52 Weeks Ending March 23, 2014 (bar graph with percent market share)
  • Fig. 7: Leading Mass-Market Brands of Cat/Dog Litter, 52 Weeks Ending March 23, 2014 (table with percent market share and dollar sales in millions)
  • Fig. 8: Mass-Market Brand Line Growth Leaders for Cat/Dog Litter, 52 Weeks Ending March 23, 2014 (table with dollar sales, dollar sales, and dollar gains over 52-week period)
  • Fig. 9: Leading Cat Litter Brands by Usage Rates, 2006-2014 (table with dollar sales, dollar sales, and dollar gains over 52-week period)
  • Fig. 10: Frequency of Changing Cat Litter: Times Changed in Last 14 Days, 2006-2014 (table with percent of cat litter users by number of times changed)
  • Fig. 11: How many cat litter boxes are in your household , 2014 (pie chart with percent of cat litter users by number of boxes)
  • Fig. 12: Do you use more than one car litter box per cat , 2014 (pie chart with percent for yes and no)
  • Fig. 13: When was your most recent purchase of a cat litter box , 2014 (bar graph with percent by recentness of purchase)
  • Fig. 14: Do you use cat litter box liners with your litter box , 2014 (pie chart with percent for yes and no)
  • Fig. 15: Do you use a mat (such as a no-tracking mat) with your litter box , 2014 (pie chart with percent for yes and no)
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