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市場調查報告書

美國的寵物市場:貓砂

Cat Litter: U.S. Pet Market Trends and Opportunities

出版商 Packaged Facts 商品編碼 316898
出版日期 內容資訊 英文 114 Pages
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美國的寵物市場:貓砂 Cat Litter: U.S. Pet Market Trends and Opportunities
出版日期: 2017年10月20日 內容資訊: 英文 114 Pages
簡介

本報告提供美國的貓砂零售市場相關調查,提供您以消費者的購買模式為主的主要資訊。

目錄

圖表

  • 大眾市場上狗/貓砂的銷售額
  • 貓砂的使用率:家中的貓數量別
  • 定期性購買的貓砂種類
  • 選擇購買塊/撿拾型貓砂的比例
  • 天然形狀的貓砂銷售額比較
  • 貓/狗用廁所的主要市場
  • 大眾市場上貓/狗用廁所的領導品牌
  • 大眾市場上貓/狗用廁所品牌產品的成長領導者
  • 主要的貓砂品牌:使用率別
  • 貓砂的替換頻率:過去14天的替換回數
  • 家中的貓砂盆數?
  • 每隻寵物貓會使用1個以上的貓砂盆嗎?
  • 最近,什麼時候購買了貓砂盆?
  • 會同時使用貓砂盆及貓砂盆內襯嗎?
  • 會同時使用貓砂盆及墊子嗎?

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目錄
Product Code: LA5541340

Cat Litter: U.S. Pet Market Trends and Opportunities

Marketers of cat litter benefit from the product's status as a must-have in many cat-owning households, with Packaged Facts survey results indicating that 87% of cat owners have purchased cat litter in the past 12 months. Cat Litter: U.S. Pet Market Trends and Opportunities analyzes the factors driving market growth and product innovation, shaped primarily by consumer demand desire for convenience, efficacy, ease of use, environmental concerns, and retail accessibility. The report explores the features most in demand among cat litter users, and identifies opportunities for marketers in new product development, strategic retailing including Internet, and consumer engagement. During 2017, cat litter sales are expected to reach $2.8 billion at retail, and even though the category is mostly mature, Packaged Facts forecasts ongoing growth in tandem with the pet market overall.

What You'll Get in This Report

Cat Litter: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of cat litter through all channels in the U.S. market, focusing on the key factors driving the market and highlighting sales trends and marketing opportunities. The report covers channel shares, competitive strategies of key players, trends and hits in new product development, product type and brand usage patterns, and consumer attitudes. The information and analysis in the report is highly accessible, presented in concise text with easy-to-read and practical tables, charts, graphs, including detailed consumer demographic data.

Report Methodology

The information in Cat Litter: U.S. Pet Market Trends and Opportunities was obtained from primary datasets including consumer survey data from Packaged Facts' own National Pet Owners Survey and from Simmons' Profile Reports. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from retail sales databases, consumer business and trade publications, company profiles, and Packaged Facts' own extensive pet product research database and report collection.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

THE MARKET

  • Introduction
  • Market Size and Composition
    • Figure 1-1 Share of U.S. Retail Sales of Cat Litter by Retail Channel, 2017 (percent)
  • Market Drivers
  • Looking Ahead

COMPETITIVE TRENDS

  • Competitive Overview
  • Retail Trends

MARKETING & NEW PRODUCT TRENDS

  • Cat Litter Conundrum: New-and-Improved vs. Tried-and-True
  • Litter Users Expect Odor Control, Easy Clean Up and More
  • Lightweight Litter
  • Odor Control and Multi-Cat Litter
  • Easy-Clean Litter
  • Eco-Friendly Natural Litter Features Innovative Materials
  • Health Monitoring and Special Needs Litter
  • Packaging Innovations

CONSUMER TRENDS

  • 87% of Cat Owners Purchase Litter
  • The Cost of Cat Litter
  • Litter Changing Frequency
  • Cat Litter Usage by Type
  • Mass-Market Channels Skew High for Litter Purchases
  • Packaged Facts Brand Usage Data
  • Simmons Brand Usage Data

OPPORTUNITIES

  • Opportunity: Ease of Use and Efficacy
  • Opportunity: Sustainability
  • Opportunity: Small Dogs
  • Opportunity: Private Label Litter
  • Opportunity: Internet Engagement
  • Opportunity: Environmental Education
  • Opportunity: Internet Sales
  • Opportunity: Encouraging Owners to Try New Products
  • Opportunity: Promoting In-Demand Features
  • Opportunity: Bringing Lightweight Litter to the Next Level
  • Opportunity: “Cat-Centric” Litter

CHAPTER 2: THE MARKET

CHAPTER HIGHLIGHTS

INTRODUCTION

  • Market Definition
  • Report Methodology

MARKET SIZE AND COMPOSITION

  • Cat Litter Tops $2.7 Billion
    • Table 2-1 U.S. Retail Sales of Cat Litter, 2012-2017 (in millions)
  • Market Share by Retail Channel
    • Figure 2-1 Share of U.S. Retail Sales of Cat Litter by Retail Channel, 2017 (percent)

MARKET DRIVERS

  • Overall Pet Market Expanding
  • Odor Control and Convenience Drive Litter Sales
  • Opportunity: Ease of Use
  • Opportunity: Product Efficacy
  • Environmental Impact of Cat Waste
    • Figure 2-2 Methods of Cat Waste Disposal, 2017 (percent of cat owners)
  • Natural and Eco-Friendly Litter
  • Opportunity: Sustainability
  • Pet Ownership and Population Trends
  • Opportunity: Small Dogs
  • Cat Elimination Habits
    • Illustration 2-1 Litter Kwitter and CitiKitty Toilet Training Systems

LOOKING AHEAD

  • Sales to Near $3 Billion by 2021
    • Table 2-2 U.S. Retail Sales of Cat Litter, 2012-2017 (in millions)

CHAPTER 3: COMPETITIVE TRENDS

CHAPTER HIGHLIGHTS

COMPETITIVE OVERVIEW

  • Marketers: Number and Types
  • Partnerships and Expansion Activity
  • Select Mass-Market Competitors
  • Litter in the Pet Specialty Channel
  • Private Label Litter
    • Illustration 3-1 Dollar General's EverPet Private Label Litter
    • Illustration 3-2 Cat & Co. Private Label Litter
    • Illustration 3-3 Kroger's Luvsome Advanced Odor Control Multi-Cat Litter
    • Illustration 3-4 So Phresh Self-Serve Litter Refill Station
    • Illustration 3-5 Grreat Choice Private Label Litter
    • Illustration 3-6 Member's Mark Private Label Litter
    • Illustration 3-7 Target up & up Private Label Litter
    • Illustration 3-8 Paws & Claws Private Label Litter
  • Opportunity: Private Label Litter
  • Marketers Rely on Creativity to Connect with Cat Owners
  • Opportunity: Internet Engagement
  • Environmental Initiatives
    • Figure 3-1 Environmental Psychographics (percent of cat owners)
  • Opportunity: Environmental Education

RETAIL TRENDS

  • Channel Expansion
  • How to Retail Litter
  • Online Sales of Cat Litter
    • Illustration 3-9 Pretty Litter Auto-Ship Cat Litter Service
    • Illustration 3-10 Tidy Cats Direct
  • Opportunity: Internet Sales

CHAPTER 4: MARKETING & NEW PRODUCT TRENDS

CHAPTER HIGHLIGHTS

MARKETING AND NEW PRODUCT TRENDS

  • Cat Litter Conundrum: New-and-Improved vs. Tried-and-True
  • Delivering Innovation with Exclusive Technology
    • Illustration 4-1 Lucy Pet Products Cats Incredible Litter
  • Opportunity: Encouraging Owners to Try New Products
  • Litter Users Expect Odor Control, Easy Clean Up and More
    • Figure 4-1 Types of Cat Litter Purchased, Past 12 Months, 2017 (percent of cat litter purchasers)
  • Opportunity: Promoting In-Demand Features
  • Lightweight Litter
  • Opportunity: Bringing Lightweight Litter to the Next Level
  • Odor Control and Multi-Cat Litter
    • Illustration 4-2 Sanicat Wildflower Scented with Oxify
    • Illustration 4-3 Tidy Cats LightWeight Litter with TidyLock Ammonia Blocker
    • Illustration 4-4 Fresh Step Extreme with Febreze Hawaiian Aloha Scent
  • Easy-Clean Litter
    • Illustration 4-5 Arm & Hammer SLIDE Non-Stick Litter
    • Illustration 4-6 World's Best Cat Litter Zero Mess and Zero Mess Pine Scented
  • Eco-Friendly Natural Litter Features Innovative Materials
    • Illustration 4-7 OurPets Switchgrass Natural Cat Litter with BioChar
    • Illustration 4-8 sWheat Scoop premium+ Litter
    • Illustration 4-9 AltaGama Diatomaceous Earth Cat Litter
    • Illustration 4-10 Next Gen Pet Products Timber Fresh
    • Illustration 4-11 CatSpot Organic Cat Litter
    • Illustration 4-12 Mediterranean Gold Litter Additive
    • Illustration 4-13 CatGenie Washable Litter System
    • Illustration 4-14 Fuzzybutts Cat Box
  • Health Monitoring and Special Needs Litter
    • Illustration 4-15 Dr. Elsey's Health Monitor Everyday and Senior Cat Litter
  • Opportunity: “Cat-Centric” Litter
  • Packaging Innovations
    • Illustration 4-16 Purina Pro Plan Renew Natural Litter with Recycled Packaging
    • Illustration 4-17 Fresh Step Compact Packs

CHAPTER 5: CONSUMER TRENDS

CHAPTER HIGHLIGHTS

CONSUMER TRENDS

  • 87% of Cat Owners Purchase Litter
    • Figure 5-1 Use of Cat Litter and Litter-Related Products, 2017 (percent)
  • The Cost of Cat Litter
    • Figure 5-2 Average Price of Cat Litter Purchased, 2017 (percent of cat litter purchasers)
    • Figure 5-3 Amount Spent Monthly on Cat Litter, 2017 (percent of cat litter purchasers)
  • Litter Changing Frequency
    • Figure 5-4 Number of Times Cat Litter Changed in Past 14 Days, 2017 (percent of households purchasing litter)
  • Cat Litter Usage by Type
    • Table 5-1 Cat Litter Usage by Type of Litter (Scoopable vs. Non-Scoopable vs. Crystals), 2017 (percent of cat litter purchasers)
    • Table 5-2 Cat Litter Usage by Type of Litter (Clay Clumping, Clay Non-Clumping, Crystals,
  • Pine/Wheat/Corn, Recycled Paper, Other), 2017 (percent of cat litter purchasers)
    • Figure 5-5 Regular/Conventional Litter vs. Natural Litter, Any Use and Only Use, 2017 (percent of cat litter users)
  • Mass-Market Channels Skew High for Litter Purchases
    • Table 5-3 Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food, 2017 (percent)
    • Figure 5-6 Cat Owner Shopping Patterns in Mass-Market Channels: Cat Litter vs. Cat Food, 2017(percent)
    • Figure 5-7 Cat Owner Shopping Patterns in Pet Specialty Channels: Cat Litter vs. Cat Food, 2017(percent)
  • Packaged Facts Brand Usage Data
    • Figure 5-8 Litter Use by Brand, 2017 (percent of cat litter purchasers)
  • Simmons Brand Usage Data
    • Figure 5-9 Litter Use by Brand, 2017 (percent of cat litter users)
    • Table 5-4 Cat Litter Brand Usage by Number of Cats, 2017 (index of cat litter purchasers)
    • Table 5-5 Cat Litter Brand Purchase Patterns by Channel, 2017 (index of cat owners)
    • Table 5-6 Key Demographic Indicators for Purchasing Tidy Cats Litter, 2017 (percent, index and number of cat litter purchasers)
    • Table 5-7 Key Demographic Indicators for Purchasing Fresh Step Litter, 2017 (percent, index and number of cat litter purchasers)
    • Table 5-8 Key Demographic Indicators for Purchasing Scoop Away Litter, 2017 (percent, index and number of cat litter purchasers)
    • Table 5-9 Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2017 (percent, index and number of cat litter purchasers)
    • Table 5-10 Key Demographic Indicators for Purchasing Store Brand Litter, 2017 (percent, index and number of cat litter purchasers)
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