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市場調查報告書

美國的線上食物消費·食品配送:食品零售的未來

Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing

出版商 Packaged Facts 商品編碼 316323
出版日期 內容資訊 英文 104 Pages
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美國的線上食物消費·食品配送:食品零售的未來 Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing
出版日期: 2014年10月03日 內容資訊: 英文 104 Pages
簡介

線上食品消費是食品、飲料銷售部門最小的零售部門之一,僅佔飲食品線上、線下零售銷售額整體4%以下。但食品領域流通管道急速成長,食品產業預測將展現出最令人興奮的潛力,預計到2019年前將以年複合成長率二位數成長,並達到約1,000億美金的市場。

本報告提供美國的線上食物消費·食品配送市場相關調查,提供產業概要,各種經營模式·消費者意識的調查,彙整過去的銷售額實際成果評估和今後的市場成長預測,主要企業簡介,及各個外國的線上食品產業現狀等資料,為您概述為以下內容。

第1章 摘要整理

第2章 概要

  • 背景:食品零售的經濟學
  • 大型企業少之又少
  • 擁有獨特課題的部門
  • 商店型vs.倉儲型的履約
  • 遞送服務及個人消費者提供迅速的服務
  • 暢銷產品
  • 選擇vs.效率
  • 消費者調查
  • 線上食品網站的評級、其他

第3章 線上食品服務簡介

  • 日漸混亂市場
  • Alice.com
  • Amazon.com
  • VineMarket.com
  • Artizone
  • Blue Apron
  • FreshDirect
  • Honest Green
  • The Kroger Co
  • MyWebGrocer
  • Yummy.com 、另外

第4章 海外的網路購物

  • 線上食品消費是全球熱潮
  • 英國是全球最先進的線上食品消費市場
  • Tesco是歐洲最大的線上食品店
  • Ocado僅在線上營業
  • 英國消費者的調查
  • 法國:零售業者提供drive through的取貨點
  • 中國有最大的網際網路人口
  • Yihaodian
  • Alibaba Group Holding Ltd.
  • 日本有許多線上食品服務
  • 樂天市場
  • Amazon.co.jp
  • Yahoo!消費
  • Seven & I: Ito-Yokado's Net Super and Seven-11
  • 有機·低農藥產品專門的Oisix
  • 澳洲、其他
目錄
Product Code: LA5239123

Meeting at the crossroads of technology and service, online grocery shopping is one of the smallest retail segments for food and beverage sales, representing less than 4% of total online and offline retail sales of foods and beverages. Yet, it offers the grocery industry's most exciting potential as the fastest growing channel in the grocery arena, with annual percentage growth rates in the double digits forecast to bring the market to nearly $100 Billion in 2019. Grocers who fail to follow shoppers online do so at their own peril, as U.S. consumers become increasingly comfortable with shopping for groceries via Internet and reliant upon home delivery and/or easy pickup of prepicked orders.

Of course, the online grocery business is not without challenges. These include how and by whom the orders are picked and assembled, how to deliver the orders to consumers on a timely basis while keeping delivery costs low (all the while, making sure that the proper temperatures are maintained until the groceries reach the consumer), and convincing consumers that buying groceries online is as good as-or even better than-shopping in person. For more than a decade, the notorious failure of Webvan scared many potential entrants away from the online grocery business. Now, despite the challenges, the field is swiftly becoming crowded with trials by competitors, although it is not yet clear which models are financially viable.

Packaged Facts' new report, ‘Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing’, thoroughly examines the potentials and pitfalls of this burgeoning retail sector. The first chapter presents an up-to-the-minute overview of the business, examining different types of business models and consumer reception, among other factors, while reviewing historical sales and projecting market growth through 2019. The second chapter profiles more than 20 companies vying for a share of this business in the United States, from long-established services like Peapod and FreshDirect, to huge general merchandise marketplaces like Amazon.com (currently in a trial with the U.S. Postal Service to provide delivery of fresh groceries to consumers' doorsteps), to brash startups like Instacart and Uber. The final chapter profiles the state of the online grocery industry in other countries while exploring possible ramifications in the U.S., specifically, the United Kingdom, France, China, Japan, and Australia.

Sources of information include primary research examining the websites of individual service. Secondary research involved evaluating and comparing data from more than 200 articles and reports found in financial, marketing and industry publications, as well as annual reports, 10Ks, transcripts of earnings calls, and literature from individual companies; government data from the U.S. Department of Agriculture's Economic Research Service; and other Packaged Facts reports.

Table of Contents

Chapter 1: Executive Summary

  • Background Perspective: The Economics of Grocery Retailing
  • Few Major Online Players
  • Online Grocer Sales Will Near $100 Billion by 2019
  • Consumer Acceptance Is Growing
  • What Consumers Seek
  • The Field Is Getting Crowded
  • Amazon.com: AmazonFresh and Amazon Prime Pantry
  • Artizone Offers Local Artisanal Online Food Shopping
  • FreshDirect Focuses on High Quality Fresh Foods
  • Google Pilots Google Shopping Express
  • Kroger Tests Click-and-Collect
  • Peapod Uses Supermarkets to Fulfill Orders
  • ‘Walmart To Go' Grocery Service in Test Market Stage
  • Online Grocery Shopping Booming Worldwide
  • U.K. Is the World's Most Developed Market for Online Grocery Shopping
  • Tesco Is Europe's Biggest Online Grocer
  • France: Retailers Offer Drive-Thru Pick-Up Points
  • China Has the World's Largest Internet Population
  • Japan's Online Grocery Services

Chapter 2: Overview

  • Background Perspective: The Economics of Grocery Retailing
  • Few Major Online Players
  • Online Grocer Sales Will Near $100 Billion by 2019
  • Table 2-1: U.S. Online Sales of Foods and Beverages, 2013-2019(in millions of dollars)
  • A Sector with Unique Challenges
  • Consumer Acceptance Is Growing
  • Investments and Trials Proliferating
  • Online Grocery Business Models
  • Store-Based vs. Warehouse-Based Fulfillment
  • Table 2-2: Store-Based Fulfillment vs. Warehouse Fulfillment
  • “Dark Stores” or “Shadow Warehouses”
  • Going the “Last Mile”: Delivery vs. Click-and-Collect
  • Table 2-3: Delivery vs. Click-and-Collect
  • USPS Delivers ... Groceries
  • Other Online Grocery Providers and Services
  • Courier Services and Personal Shoppers Provide Fast Service
  • Farm-to-Fridge Online Delivery Services
  • Meal Kit Delivery Services
  • Business-to-Business Sales
  • Top-Selling Products
  • Choice vs. Efficiency
  • Niches Based on Shopping Occasions
  • Location, Location, Location
  • Facebook and Twitter Are Testing “Buy” Buttons
  • Six Major Online Retailers Add Unit Pricing Online
  • Online Shopping May Cost Impulse Sales
  • Consumer Research
  • The Harris Poll
  • Private Label Buyer
  • MyWebGrocer Study Breaks Out Online Shopper Types
  • Fusion Marketing
  • Brick Meets Click
  • PwC (PricewaterhouseCoopers)
  • Etailing Solutions Studies Consumer Satisfaction
  • What Consumers Seek
  • Rating the Online Grocery Sites

Chapter 3: Profiles of Online Grocery Services

  • The Field Is Getting Crowded
  • Alice.com's Direct-to-Consumer Site for Goes Bankrupt
  • Amazon.com: AmazonFresh and Amazon Prime Pantry
  • Illustration 3-1: AmazonFresh Website
  • U.S. Postal Service Testing AmazonFresh Deliveries
  • Is AmazonFresh Preparing for a Major Rollout
  • Amazon Prime Pantry
  • Illustration 3-2: Amazon Prime Pantry
  • Amazon.com's Grocery & Gourmet Food Store
  • Coca-Cola Partners with Amazon.com to Re-Launch Surge Soda
  • VineMarket.com, an Amazon Website for Consumers with Food Allergies
  • Illustration 3-3: VineMarket.com Website
  • Amazon Dash: The Magic Wand
  • Illustration 3-4: Commercial for Amazon Dash
  • Droning On
  • Artizone Offers Local Artisanal Online Food Shopping
  • Blue Apron
  • Illustration 3-5: Blue Apron Delivers Enough Ingredients for Three Meals a Week
  • CobornsDelivers Partners with General Mills for Frozen Meals
  • Illustration 3-6: Betty Crocker Kitchens on CobornsDelivers Website
  • Food52 Combines Social Network, Recipes, and Online Retailing
  • Fresh Nation Shops Farmers' Markets
  • Illustration 3-7: Fresh Nation Website
  • FreshDirect Focuses on High Quality Fresh Foods
  • Illustration 3-8: FreshDirect Website
  • Good Eggs, a High-Tech Online Farmers Market
  • Illustration 3-9: Good Eggs Promo Shot
  • Google Pilots Google Shopping Express
  • Illustration 3-10: Google Shopping Express Website
  • Honest Green
  • Illustration 3-11: Honest Green Website
  • Instacart, the Darling of Investors
  • Illustration 3-12: Instacart's Delivery Staff in San Francisco
  • The Kroger Co. Is Testing Click-and-Collect
  • Illustration 3-13: Video Tutorial for Harris Teeter Express Lane
  • mySupermarket Lets Consumers Comparison-Shop Groceries
  • Illustration 3-14: MySupermarket.com Website
  • MyWebGrocer: Marketing Services for Bricks-and-Mortar Grocers
  • Peapod Uses Supermarkets to Fulfill Orders
  • Illustration 3-15: Peapod Delivery Staff
  • Relay Foods Targets Suburban Shoppers with Click-and-Collect
  • Illustration 3-16: Customers Picking Up Groceries from a Relay Foods Truck
  • Safeway, Inc.: Online Shopping and Delivery from Local Stores
  • Illustration 3-17: Safeway Grocery Delivery Website
  • Schwan's Home Delivery Specializes in Frozen Foods
  • Illustration 3-18: Schwan's Home Service Delivery Van
  • ShopRite Offers Online Shopping from All its Stores
  • Illustration 3-19: ShopRite from Home Delivery Van
  • Uber Tests Grocery Deliveries
  • Illustration 3-20: Uber Corner Store Website
  • Illustration 3-21: Uber Ice Cream Delivery Promotion in Amsterdam
  • Walmart Still Testing ‘Walmart To Go' Grocery Service
  • Illustration 3-22: Walmart To Go Employee Selecting Fruit
  • Whole Foods Market Partnering with Instacart for Deliveries
  • Illustration 3-23: Whole Foods Market + Instacart Commercial
  • Yummy.com Delivers Groceries in 30 Minutes
  • Illustration 3-24: Yummy.com Website
  • Other Retailers Experimenting with Online Grocery Shopping
  • Illustration 3-25: Wegmans Website Explains How Its Service Works

Chapter 4: Online Shopping Abroad

  • Online Grocery Shopping Booming Worldwide
  • U.K. Is the World's Most Developed Market for Online Grocery Shopping
  • Tesco Is Europe's Biggest Online Grocer
  • Illustration 4-1: Tesco's Click-and-Collect
  • Ocado Operates Online Only
  • Illustration 4-2: An Ocado Automated Distribution Center
  • Survey of British Consumers
  • France: Retailers Offer Drive-Thru Pick-Up Points
  • Groupe Auchan
  • Illustration 4-3: A Chronodrive Drive-Thru Facility
  • China Has Largest Internet Population
  • Yihaodian
  • Illustration 4-4: Screenshot of Yihaodian's Website
  • Illustration 4-5: Yihaodian's 2012 Virtual Store Promotion
  • Alibaba Group Holding Ltd.
  • Japan's Many Online Grocery Services
  • Rakuten Ichiba
  • Amazon.co.jp
  • Yahoo! Shopping
  • Seven & I: Ito-Yokado's Net Super and Seven-11
  • Illustration 4-6: Commercial for Ito-Yokado Net Super Home Deliveries
  • Oisix Specializes in Organic and Low-Pesticide Products
  • Illustration 4-7: Oisix Webpage
  • Australia
  • Illustration 4-8: Woolworths (Australia) Commercial for Online Grocery
  • Shopping
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