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市場調查報告書

美國的線上食品雜貨消費

Online Grocery Shopping in the U.S.: Food Industry Disruptor Series

出版商 Packaged Facts 商品編碼 316323
出版日期 內容資訊 英文 106 Pages
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美國的線上食品雜貨消費 Online Grocery Shopping in the U.S.: Food Industry Disruptor Series
出版日期: 2017年11月02日 內容資訊: 英文 106 Pages
簡介

本報告以美國的食品·飲料線上銷售相關資料為焦點,提供促進市場的主要產品分類及發送方式詳細分析,彙整市場趨勢與機會,市場行銷,應用 & 線上入口網站的使用趨勢,包裝·發送趨勢,及消費者趨勢等相關資訊。

第1章 摘要整理

第2章 趨勢·機會

  • 本章的亮點
  • 其他主要趨勢
  • 預測

第3章 市場

  • 本章的亮點
  • 食品的線上銷售市場
  • 市場佔有率:零售業者的各分類
  • 中心商店商品領導線上食品銷售
  • 機會:促使現有客戶在線上買更多東西
  • 市場佔有率:食品發送類別

第4章 市場行銷

  • 本章的亮點
  • M&A
  • 主要企業
  • 線上專門的食品供應商
  • 線上食品雜貨市場上傳統的食品店

第5章 應用 & 線上入口網站

  • 本章的亮點
  • 網站,應用,及介面的愛好
  • 用戶界面的消費者滿意度·趨勢
  • 線上定購的方法為何?
  • 創造完美的視覺商店

第6章 包裝·發送趨勢

  • 本章的亮點
  • 包裝·發送的愛好
  • 線上食品的購買客人最常使用的多日家庭送貨服務
  • 發送·收據的成本·趨勢
  • 透過群眾外包的發送

第7章 消費者趨勢

  • 本章的亮點
  • 線上食品雜貨比整體網路購物都要快速成長
  • 機會:收入最重要的在線雜貨人口指標
  • AMAZON和WALMART 最受歡迎的線上食品雜貨零售業者
  • 消費者為了節省時間而線上消費
  • 零食是最受歡迎的線上購買食品
  • 地區趨勢

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目錄
Product Code: LA15417197

Online Grocery Shopping in the U.S.

Improving trust in perishable selection and expanding service reach are key to developing market share in online grocery sales over the next five years. The two giants driving online grocery sales best exemplify the competition between pickup and delivery models: Amazon is using its extensive Amazon Prime membership to encourage its customers join its delivery bandwagon, while Walmart is working to establish pickup grocery service at almost half of its stores by the end of 2018. Even so, both these retailing giants need to improve consumer trust in perishable selection and delivery to match the trust levels garnered by long-time online grocery incumbents Fresh Direct and Peapod.

Online Grocery Sales Growth to Continue Despite Urban Market Niche

The additional costs that typically go along with online grocery orders, coupled with service area limitation, means that online grocery sales remain anchored in highly urbanized areas, and personal income levels remain the most important demographic indicator for online grocery sales. This will not slow market expansion, however. On the cusp of incredible growth, online grocery sales will more than triple by 2022, reaching $41.7 billion and seeing a compound annual growth rate of 27.1%.

What You'll Get in This Report

Online Grocery Shopping in the U.S. provides an in-depth analysis of the online sale of foods and beverages in the U.S., focusing on the key product categories and delivery styles driving the market. The report covers the online sale of groceries from traditional supermarkets and mass merchandisers now selling products online, online-only grocers and marketplaces selling perishable and non-perishable foods and beverages, and third-party pack and deliver companies. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Online Grocery Shopping in the U.S. was obtained from primary datasets including U.S. Census Bureau data, consumer survey data compiled by Packaged Facts' own National Consumer Survey, and Simmons Research Profile Reports. Other primary research includes interviews with grocery experts, on-site examination of retail and service provider venues, and internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts' own extensive food and beverage research database and report collection.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

MARKET & FORECAST FOR ONLINE SALES OF GROCERIES

  • Table 1-1 U.S. Sales of Online Groceries, 2013-2022 (dollars in billions and percent)
  • Market Share by Retailer Category and Type of Grocery Delivery
  • Nonperishables Lead Online Grocery Product Sales

THE MARKETERS

  • Online-Only Grocery Providers
  • Third-Party Shopping and Delivery Services
  • Traditional Grocers in the Online Grocery Space

APPS & ONLINE PORTALS

  • How Are People Ordering Online?
  • Majority of Shoppers Order Groceries Online Once a Month or Less

PACKING AND DELIVERY TRENDS

  • Is Free Pickup/Delivery a Sustainable Business Model?
  • Crowdsourced Delivery

CONSUMER TRENDS

  • Amazon and Walmart Most Popular Online Grocery Retailers
  • Consumers Shop Online to Save Time
  • Snacks the Most Popular Type of Grocery Purchased Online
  • Disruptor 1 - The Three Elements Online Grocers Must Get Right
  • Disruptor 2 - Pickup over Delivery
  • Opportunity 1 - Create Online Marketplaces and Collaborate with Local Producers
  • Opportunity 2 - Convince Existing Customers to Shop Online More
  • Opportunity 3 - Amazon/Whole Foods Synergy
  • Opportunity 4 - Avoid Trying to Out-Amazon Amazon
  • Opportunity 5 - Leverage Existing Infrastructure for Pickup
  • Opportunity 6 - Personalization and Recommendations
  • Opportunity 7 - High-Income Adults
  • Opportunity 8 - Highlight the Fun of Grocery Shopping
  • Opportunity 9 - Focus on Suburbanites

CHAPTER 2: TRENDS & OPPORTUNITIES

CHAPTER HIGHLIGHTS

  • Scope
  • Methodology
  • Disrupter: The Three Elements Online Grocers Must Get Right
  • Figure 2-1 Relative Trust in Perishable Picking and Service Reach of Online Grocers

OTHER KEY TRENDS

  • Disruptor: Will Pickup Beat Delivery to Solve the Last-Mile Dilemma?
  • Figure 2-2 AmazonFresh Service Availability, 2017
  • Opportunity: Create Online Marketplaces and Collaborate with Local Producers
  • Millennials Are Important, but Do Not Forget Gen X
  • Figure 2-3 Online Grocery Shopping Opinions of Millennials and Gen X Adults, 2017 (in percent)
  • Voice Ordering for the Future

FORECAST

  • Figure 2-4 Online Grocery Market and Forecast, 2013-2022 (dollars in billions and percent)

CHAPTER 3: THE MARKET

CHAPTER HIGHLIGHTS

THE MARKET FOR ONLINE SALES OF GROCERIES

  • Table 3-1 U.S. Sales of Online Groceries, 2013-2017E (dollars in millions and percent)
  • Online Grocery Sales a Small Percentage of Overall Grocery Sales but Growing Quickly
  • Table 3-2 U.S. All Food and Beverage Sales and Online Grocery Sales, 2010-2017E (dollars in billions and percent)
  • Figure 3-1 Percentage of Adults Who Shopped for Groceries Online in Last 3 Months, Spring 2014-Spring 2017 (in percent)
  • U.S. Online Grocery Growth Excellent, but Overshadowed by China

MARKET SHARE BY RETAILER CATEGORY

  • Figure 3-2 U.S. Online Grocery Market Sales by NAICS category, 2000-2015 (in percent)
  • Table 3-3 U.S. Online Grocery Market by Retailer Category, 2017E (dollars in millions and percent)

CENTER STORE GOODS LEAD ONLINE GROCERY PRODUCT SALES

  • Table 3-4 U.S. Online Grocery Market by Product Category, 2017E (dollars in millions and percent)
  • Figure 3-3 Grocery Spending Amounts by Product Category, All Groceries and Online Groceries, 2016/2017 (in percent)

OPPORTUNITY: CONVINCE EXISTING CUSTOMERS TO SHOP ONLINE MORE

  • Figure 3-4 Online Grocery Spending Amounts by Store Type, Delivery Type, and Ordering Platform, 2017 (in percent)

MARKET SHARE BY TYPE OF GROCERY DELIVERY

  • Figure 3-5 U.S. Online Grocery Market Share by Delivery Style, 2017E (in percent)

CHAPTER 4: THE MARKETERS

CHAPTER HIGHLIGHTS

MERGERS & ACQUISITIONS

  • Table 4-1 Online Grocery Mergers & Acquisitions, 2015-2017
  • Venture Capital Only Available to the Lucky Few
  • Table 4-2 Investment in Online Grocery Companies, 2014-2017 (dollars in millions)
  • Opportunity: Amazon Creates Synergy with Whole Foods Acquisition

THE MAJOR PLAYERS

  • Figure 4-1 Top Five Online Grocery Retailers by Market Share, 2017 (in percent)
  • The Amazon Online Grocery Hydra: A Many-Headed Approach
  • Table 4-3 Amazon's Online Grocery Services
  • Opportunity: Avoid Trying to Out-Amazon Amazon

ONLINE-ONLY GROCERY PROVIDERS

  • Table 4-4 Selected Online-Only Grocery Companies
  • THIRD-PARTY PACK-AND-DELIVER SERVICES
  • Table 4-5 Selected Grocery Packing and Delivery Companies

TRADITIONAL GROCERS IN THE ONLINE GROCERY SPACE

  • Table 4-6 Selected Brick & Mortar Retailers Offering Online Grocery Sales
  • Opportunity: Walmart & Kroger Leverage Existing Infrastructure for Pickup
  • The Partnership Landscape
  • Figure 4-2 Partnerships in the Online Grocery Space

CHAPTER 5: APPS & ONLINE PORTALS

CHAPTER HIGHLIGHTS

WEBSITE, APP, AND INTERFACE LIKES AND DISLIKES

  • Figure 5-1 Likes and Dislikes for Online Grocery Applications and Online Portals, 2017 (in percent)

USER INTERFACE CONSUMER SATISFACTION AND TRENDS

  • Opportunity: Personalization and Recommendations
  • Figure 5-2 Online Grocery Shoppers Opinions on Ordering Personalization, 2017 (in percent)
  • Convenience and Saving Previous Orders
  • Figure 5-3 Online Grocery Shopper Opinions on Convenience of Online Interface, 2017 (in percent)
  • Voice Ordering a Future Possibility
  • High Quality Product Images Necessary to Build Consumer Trust

HOW ARE PEOPLE ORDERING ONLINE?

  • Figure 5-4 Website versus Smartphone for Ordering Groceries Online, 2017 (in percent)
  • Figure 5-5 Device Used to Order Online Groceries, 2017 (in percent)
  • Majority of Shoppers Order Groceries Online Once a Month or Less
  • Figure 5-6 Frequency of Online Grocery Ordering, 2017 (in percent)
  • Renewal and Subscription Services
  • Figure 5-7 Use of Subscription Services for Online Grocery Ordering, 2017 (in percent)

CREATING THE PERFECT VIRTUAL STORE

  • Third-Party Platforms Make Offering Online Groceries Possible for Independents
  • Table 5-1 Online Grocery Platform Providers
  • Opportunity: Integrate Digital Coupons with App and Website

CHAPTER 6: PACKING AND DELIVERY TRENDS

CHAPTER HIGHLIGHTS

PACKING & DELIVERY LIKES & DISLIKES

  • Figure 6-1 Packing and Delivery Likes and Dislikes for Online Grocery Shopping, 2017 (in percent)

MULTI-DAY HOME DELIVERY MOST USED BY ONLINE GROCERY SHOPPERS

  • Figure 6-2 Types of Delivery Service Used for Online Groceries, 2017 (in percent)
  • The Grocery Delivery Conundrum: Fast but Free

DELIVERY AND PICKUP COSTS AND TRENDS

  • Sharing Delivery to Cut Costs
  • Figure 6-3 Willingness to Share Grocery Delivery with Neighbors, 2017 (in percent)
  • Is Free Delivery a Sustainable Option for Businesses?
  • Forget Last-Mile; Amazon and Walmart Want to Deliver to Inside Your Home

CROWDSOURCED DELIVERY

  • Walmart Trials Using Regular Employees as Delivery Drivers

CHAPTER 7: CONSUMER TRENDS

CHAPTER HIGHLIGHTS

ONLINE GROCERY GROWING FASTER THAN OVERALL ONLINE SHOPPING

  • Table 7-1 Online Shopping Trends, 2013-2017 (in thousands of adults and percent)
  • A Note on Survey Sources

OPPORTUNITY: INCOME THE MOST IMPORTANT ONLINE GROCERY DEMOGRAPHIC INDICATOR

  • Table 7-2 Key Demographic Measures for Online Grocery Shoppers, 2017 (in thousands of adults,percent of population, and index) Gender, Race, and Location also Important Indicators

AMAZON AND WALMART MOST POPULAR ONLINE GROCERY RETAILERS

  • Figure 7-1 Online Grocery Marketers Used for Grocery Purchases in Last 30 days, 2017 (in percent)

CONSUMERS SHOP ONLINE TO SAVE TIME

  • Figure 7-2 Especially Important Reasons for Choosing to Order Groceries Online, 2017 (in percent)
  • Opportunity: Highlight the Fun of Grocery Shopping
  • Figure 7-3 Grocery Shopping Opinions of All Grocery Shoppers and Online Grocery Shoppers, 2017 (inpercent)

SNACKS THE MOST POPULAR TYPE OF GROCERY PURCHASED ONLINE

  • Figure 7-4 Types of Groceries Purchased in Last 30 days, 2017 (in percent)

GEOGRAPHIC TRENDS

  • Table 7-3 Online Shopping by County Size and Metro Market Area, 2017 (in thousands of adults and percent)
  • Figure 7-5 Percentage of Adults Online Shopping and Online Grocery Shopping by County Type, 2017(in percent)
  • Opportunity: Half of Online Grocery Shoppers are Suburbanites
  • Figure 7-6 Online Grocery Shopping by Population Type, 2017 (in percent)
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