Cover Image
市場調查報告書

加拿大的天然、有機食品和飲料市場

Natural and Organic Foods and Beverages in Canada

出版商 Packaged Facts 商品編碼 316322
出版日期 內容資訊 英文 118 Pages
訂單完成後即時交付
價格
Back to Top
加拿大的天然、有機食品和飲料市場 Natural and Organic Foods and Beverages in Canada
出版日期: 2014年09月26日 內容資訊: 英文 118 Pages
簡介

加拿大的天然、有機食品、飲料的銷售額這5年踏實成長,從2009年到2013年的銷售額維持9.4%的年複合成長率,達到了52億6,000萬美元。該市場預計從2014年到2019年,由千禧年世代、東南亞及中國人等種族群支撐,刺激成長,預計年複合成長率為11%以上。

本報告提供加拿大的天然、有機食品和飲料市場相關調查、市場概要、各市場區隔的市場規模、主要企業簡介、行銷、零售、廣告、新產品趨勢,及消費者調查結果分析,為您概述為以下內容。

第1章 摘要整理

第2章 市場預測、機會

  • 要點
  • 「天然」及「有機」的定義
  • 調查手法
  • 有機的機會
  • 天然的機會
  • 預測

第3章 市場規模、區分

  • 要點
  • 銷售額估計手法
  • 有機/天然食品和飲料市場強力成長
  • 市場區隔
  • 購買有機產品的種類
  • 支撐高價位的有機食品和飲料
  • 有機產品的購買有大量購買的趨勢
  • 加拿大的有機、天然銷售的大部分來自進口

第4章 市場行銷、廣告

  • 要點
  • M&A
  • 競爭企業概要:Holy Crap Cereal (Sechelt, BC)
  • 競爭企業概要:Liberte (St. Hubert, QC)
  • 競爭企業概要: Organic Meadow (Guelph, ON)
  • 競爭企業概要:One Degree Organic Foods (Abbotsford, BC)
  • 加拿大的有機生產者
  • 國內有機經營者數停滯不前
  • 廣告、行銷趨勢
  • 法規、其他

第5章 行銷、零售趨勢

  • 要點
  • 零售經營者間的整合
  • 在食品銷售中,食品店被大型零售店壓制
  • 加拿大的食品價格略為增加
  • 有機食品購買者的購買場所
  • 超級市場/食品店流通管道
  • 大型零售店流通管道的食品和飲料的銷售額
  • 其他流通管道的天然、有機食品和飲料
  • 農夫市場
  • 線上的食品銷售額、其他

第6章 新產品趨勢

  • 要點
  • 新產品銷售
  • 成分的透明度
  • 產品市場區隔趨勢
  • 零食、冷凍食品
  • 飲料
  • 為了改善麥片穀類的展望而採用天然/有機
  • 有機嬰兒食品
  • 肉類、其他

第7章 消費者趨勢

  • 要點
  • 調查手法
  • 消費者購買有機食品的普及
  • 有機/天然產品的購買理由
  • 有機購買者的統計
  • BC(不列顛哥倫比亞)最強的地區統計
  • 有機受千禧年世代歡迎
  • 中上階層為有機的強大市場
  • 中國人、南亞人消費者更願意購買有機的趨勢、其他

附錄

目錄
Product Code: LA5199400

Sales of natural and organic foods and beverages have enjoyed strong, consistent growth over the last five years in Canada, maintaining a compound annual growth rate of 9.4% between 2009 and 2013 and reaching sales of $5,260 million. The natural category finally managed to surpass the organic category in 2013, comprising just over 50% of all natural and organic food and beverage sales on the strength of a typically lower price point coupled with higher Canadian consumer confidence in “natural” claims over products certified as organic. While market growth was slightly lower at 8.7% in 2014 due to a slightly cooler Canadian economy, Packaged Facts forecasts a CAGR of over 11% between 2014 and 2019 for natural and organic food and beverage sales in Canada, with millennials and South Asian and Chinese ethic groups helping to spur growth. Product segments that will grow faster than the overall market include organic baby foods and fair trade organic coffee, as well as meats with natural and Certified Humane labels. Non-GMO labeling for both natural and organic products will also be a strong marketing tool over the forecast period.

‘Natural and Organic Foods and Beverages in Canada’ contains comprehensive data on the Canadian market for natural and organic foods and beverages, including historical (2009-2013) and forecasted (2014-2019) retail sales quantification. The report discusses key trends affecting the marketplace, trends driving growth, and consumer demographics. In addition, the report profiles major natural and organic product producers.

What You'll Get in This Report

‘Natural and Organic Foods and Beverages in Canada’ makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that ‘Natural and Organic Foods and Beverages in Canada’ offers. Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

How You'll Benefit from This Report

If your company is already doing business in the natural and organic food and beverage market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural and organic foods and beverages in Canada, as well as projected markets and trends through 2019.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for natural and organic foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for natural and organic foods and beverages.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy natural and organic groceries.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers, and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1 - Executive Summary

  • Scope & Methodology
  • Market Size and Segmentation
  • Table 1-1: Organic/Natural & All Retail Food/Beverage Sales in Canada, 2009-2013(in percent and million dollars)
  • Market Segmentation
  • Organic Foods & Beverages Carry a Premium Price
  • Opportunities for Organic and Natural Foods and Beverages
  • Marketers
  • Mergers & Acquisitions
  • Canada's Organic Producers
  • Table 1-2: Organic Operators in Canada, 2004-2011 (in number of operators)
  • Price, Unlevel Playing Field against “Natural” Top Concerns of Organic Marketers
  • Advertising & Marketing Trends
  • Natural Claims Stronger than Organic Claims for Meats
  • Marketers Combining Organic and Natural with Free-From Claims
  • Marketing and Retail Trends
  • Consolidation among Retailers
  • The Supermarket/Grocery Store Channel
  • Food & Beverage Sales in the Mass Merchandiser Channel
  • Natural Channel Fragmented but Strong in Canada
  • Natural & Organic Foods & Beverages in Other Channels
  • New Product Launches
  • Macro Trends in New Product Launches: Transparency & Non-GMO
  • Product Segment Trends: Snacks, Beverages, & Cereals
  • Consumer Trends
  • Many Reluctant to Pay More for Organic Groceries
  • Demographics of Organic Buyers
  • BC, Ethnic Groups, Millennials Key Growth Demographics for Organics

Chapter 2 - Market Projections and Opportunities

  • Key Points
  • Scope of the Report
  • Definition of “Natural” & “Organic”
  • Methodology
  • Opportunities for Organic
  • Ethnic Markets & Retailers
  • Millennials
  • Illustration 2-1: Peanut Butter & Co's Advertisement for Dark Chocolate Dreams Natural Peanut Butter
  • Coffee
  • Baby Food
  • Illustration 2-2: Love Child's new power yo'rridge organic baby food combining yogurt and grains with puréed fruits.
  • Opportunities for Natural
  • Meat & Protein
  • Table 2-1: Percentage of Ethnic Groups Willing to Pay Premiums for Organic & Natural Meat Products, 2012 (in percent)
  • GMO Without Being Organic
  • Forecast
  • Table 2-2: Canadian Retail Sales of Natural and Organic Foods and Beverages, 2014-2019 (in million dollars)

Chapter 3 - Market Size and Segmentation

  • Key Points
  • Methodology for Sales Estimates
  • Organic/Natural Food & Beverage Market Enjoying Strong Growth
  • Table 3-1: Organic/Natural & All Retail Food/Beverage Sales in Canada, 2009-2013 (in percent and million dollars)
  • Figure 3-1: Canadian Natural & Organic Foods & Beverages Market, 2009-2014P (in million $)
  • Natural a Stronger Market in Canada Compared to U.S.
  • Figure 3-2: Natural vs. Organic Sales in Canada & the U.S., 2009-2014P (in percent)
  • Market Segmentation
  • Figure 3-3: Canadian Retail Sales of Natural and Organic Foods and Beverages by Product Segment, 2013 (in percent)
  • Types of Organics bought
  • Figure 3-4: Types of Organic Groceries Purchased (Excluding Fruits & Vegetables), 2014 (in percent)
  • Growth in Top Organic Packaged Goods Categories Slower Than Organic Market Average in Retail Channels
  • Organic Soya and Coffee lead Organic & Natural Beverage Sales
  • Organic & Natural Dairy Products
  • Table 3-2: Domestic Organic Milk Production, 2007/08-2012/13 (in hectoliters)
  • Organic Foods & Beverages Carry a Premium Price
  • Figure 3-5: Price Premium Charged for Organic Foods, 2012 (in percent)
  • Table 3-3: Organic Raw Milk Premium Paid by Processors by Province, 2012 (in cents per liter)
  • Those Buying Organics Tend to Purchase a Lot
  • Figure 3-6: Amount of Organic Groceries Purchased per Week, 2014 (in percent)
  • Figure 3-7: Comparison of Weekly Organic and All Food & Beverage Purchases, 2014 (in percent)
  • Imports a Significant Part of Organic & Natural Sales in Canada
  • Table 3-4: U.S. Tracked Organic Exports to Canada, 2011-2013 (in million $)

Chapter 4 - Marketers & Advertising

  • Key Points
  • Mergers & Acquisitions
  • Table 4-1: Mergers & Acquisitions of Natural & Organic Food & Beverage Marketers, 2013-2014
  • Competitor Brief: Holy Crap Cereal (Sechelt, BC)
  • Competitor Brief: Liberté (St. Hubert, QC)
  • Illustration 4-1: Liberté's 2.5% Plain Organic Yogurt
  • Competitor Brief: Organic Meadow (Guelph, ON)
  • Competitor Brief: One Degree Organic Foods (Abbotsford, BC)
  • Illustration 4-2: One Degree Organic Foods' Ancient Whole Wheat Bread
  • Canada's Organic Producers
  • Figure 4-1: Certified Organic Farms by Region & Product, 2011 (in percent & number of farms)
  • Little Growth in Number of Domestic Organic Operators
  • Table 4-2: Organic Operators in Canada, 2004-2011 (in number of operators)
  • Advertising & Marketing Trends
  • Illustration 4-3: Blue Goose Pure Food's “Certified Humane” whole chicken
  • “Think Before You Eat - Think Canada Organic!”
  • Natural Claims Stronger than Organic Claims for Meats
  • Table 4-3: Meat Purchasing Factors (Excluding Price, Origin), 2012
  • Price, Unlevel Playing Field Against “Natural” Top Concerns of Organic Marketers
  • Figure 4-2: Market Challenges for Organic Businesses, 2012 (in percent)
  • Marketers Combining Organic and Natural with Free-From Claims
  • Table 4-4: Other Free-From Claims on New Natural & Organic Product Announcements, 2013
  • Illustration 4-4: Hain Celestial's Imagine Natural Creations Brand Hearty Beef Barley Soup
  • Organic & Natural Face Uphill Battle Against GMO Products/Ingredients
  • Regulations
  • Table 4-5: Allowable Canadian Organic Claims & Natural Definitions
  • Cost, Complexity Preventing Many Producers from Certifying Organic
  • Difficult for Organics to escape Pesticide Residues
  • No Plans to Regulate Natural in Canada

Chapter 5 - Marketing and Retail Trends

  • Key Points
  • Consolidation among Retailers
  • Sobeys Extends its Grocery Holdings
  • Loblaw Branches Out by Buying Shoppers Drug Mart
  • Grocery Stores Losing Ground to Mass Merchandisers in Food Sales
  • Figure 5-1: Retail Food Sales in Canada by Channel, 2009 & 2013 (in percent)
  • Grocery Prices in Canada to See Only Marginal Increases in 2014
  • Table 5-1: Food Price Forecast, 2014 (in percent)
  • Where do Organic Grocery Buyers Shop
  • Figure 5-2: Organic & Non-Organic Shopping by Channel, 2014 (in percent)
  • The Supermarket/Grocery Store Channel
  • Table 5-2: Retail Food Sales in Food & Beverage Stores, 2009-2013 (in million dollars)
  • Sobeys Stocks Certified Humane Meats
  • Food & Beverage Sales in the Mass Merchandiser Channel
  • Target's Push into Canadian Food Sector Falters
  • Walmart Driving Down the Cost of Organics ... But Not in Canada
  • Natural Channel Fragmented but Strong in Canada
  • Competitor Brief: Whole Foods
  • Natural & Organic Foods & Beverages in Other Channels
  • Farmers' Markets
  • Illustration 5-1: Calgary Farmers' Market Summer 2014 Ad Campaign
  • Online Grocery Sales

Chapter 6 - New Product Trends

  • Key Points
  • New Product Launches
  • Table 6-1: New Food & Beverage Products with Natural & Organic Claims by Segment, 2013 (by product count)
  • Product Launches Favor Natural Over Organic
  • Table 6-2: New Food & Beverage Products with Natural & Organic Claims, 2013 (by product & SKU counts)
  • Who is Introducing New Products in Canada
  • Illustration 6-1: Whole Foods Market's 365 Everyday Value Classic Vanilla flavored Organic Animal Cookies
  • Illustration 6-2: Annie's Homegrown Organic Cinnamon Graham Cracker
  • Macro Trends in New Organic & Natural Products
  • Transparency in Ingredients
  • Illustration 6-3: Theo Chocolate Sea Salt 70% dark chocolate bar
  • Stevia over Sugar for Natural Foods & Beverages
  • Illustration 6-4: Maverick Brands' line of CoCo libre coconut waters
  • Non-GMO Interest Growing
  • Illustration 6-5: Beanitos Restaurant Style White Bean chip
  • Product Segment Trends
  • Snacks & Frozen Foods
  • Illustration 6-6: Amy's meatless Italian sausage & mushroom Italiano Pizza
  • Illustration 6-7: DeeBee's SpecialTea Foods' Organic TeaPops
  • Illustration 6-8: Mama Chia's Chia Squeeze vitality snack
  • Beverages
  • Illustration 6-9: Aronia juice in 300 ml glass bottle by Golijska Aronia Inc
  • Illustration 6-10: Oviva maple water
  • Using Natural/Organics to Improve Cereal's Outlook
  • Illustration 6-11: Holy Crap breakfast cereal in a single serve cup
  • Illustration 6-12: Lotus Fine Foods quinoa granola cereals
  • Illustration 6-13: Sexcereal male and female cereal formulations
  • Organic Baby Foods
  • Illustration 6-14: Baby Gourmet's Beetberry flavor Squoosh
  • Illustration 6-15: Little Duck Organics Tiny Fruits
  • Meats
  • Illustration 6-16: Schneiders Country Naturals Angus Burgers
  • Illustration 6-17: Pillar's Simply Free Smoked Breakfast Ham

Chapter 7 Consumer Trends

  • Key Points
  • Methodology
  • Prevalence of Organic Grocery Purchasing Among Consumers
  • Figure 7-1: percentage of Certified Organic and Natural Food and Beverage Purchasers, 2014
  • Figure 7-2: Types of Certified Organic Groceries Purchased, 2014 (in percent)
  • Not Many Consumers are Willing to Pay More for Organic Groceries
  • Figure 7-3: Foods for which Consumers are Willing to Pay a Premium, 2014 (in percent)
  • Price, Lack of Faith Main Reasons for not buying organic
  • Figure 7-4: Reasons Shoppers do not Buy Certified Organic Groceries, 2014 (in percent)
  • Natural a more Valued Description than Organic with Consumers
  • Figure 7-5: Consumer Perceptions of Organic and “All Natural” Foods & Beverages, 2014(in percent)
  • Reasons for Buying Organic/Natural
  • Figure 7-6: Psychographics of Organic Grocery Purchasers, 2014 (in percent)
  • Other Values that Resonate with Organic Grocery Buyers
  • Figure 7-7: Food/Shopping Choices that Resonate with Organic Grocery Purchasers, 2014 (in percent)
  • Demographics of Organic Buyers
  • Table 7-1: Organic Grocery Shopper Demographics, 2014 (in percent)
  • BC the Strongest Regional Demographic
  • Figure 7-8: Certified Organic Grocery Shoppers by Region, 2014 (in percent)
  • Organic Popular with Millennials
  • Figure 7-9: Certified Organic Grocery Buyers by Age, 2014 (in percent)
  • Upper Middle Class a Strong Market for Organics
  • Figure 7-10: Certified Organic Grocery Shoppers by Income, 2014 (in percent)
  • Chinese, South Asian Shoppers More likely to Buy Organics
  • Figure 7-11: Certified Organic Grocery Shoppers by Ethnic Group, 2014 (in percent)
Back to Top