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市場調查報告書

冷凍品牌肉·食品產品:美國市場趨勢

Branded Refrigerated Meats and Meals: U.S. Market Trends

出版商 Packaged Facts 商品編碼 311713
出版日期 內容資訊 英文 132 Pages
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冷凍品牌肉·食品產品:美國市場趨勢 Branded Refrigerated Meats and Meals: U.S. Market Trends
出版日期: 2014年08月15日 內容資訊: 英文 132 Pages
簡介

許多美國人仍持續以肉及以肉為主的產品作為主要蛋白質來源,冷凍肉及冷凍食品的銷售額推計從2009年的220億美金,成長到2013年250億美金的規模。預測到2018年更將成長到310億美金。預測消費者購買的店舖有可銷售當地產品的店家或更具健康考量的商店等,今後將更加多樣化。

本報告提供美國的冷凍肉及餐點產品的市場相關調查,提供您各產品類型的零售銷售額之變化與預測,配合「健康」、「便利性」等主要產品的趨勢及其領導品牌,並彙整零售業者,食品服務業者的配合措施,消費者的購買行動及產品的愛好,人種·世代差異等資料。

第1章 摘要整理

第2章 市場趨勢

  • 關鍵
  • 市場
  • 肉價急速上升的因素
  • 對健康的關注
  • 品牌化的重要性
  • 有機產品市場機會的擴大
  • 天然的需求
  • 便利性的需求擴大
  • 市場規模
  • 市場預測等

第3章 競爭趨勢

  • 關鍵
  • 收購的多種經營
  • 關注品牌:Hillshire
  • Tyson的進入
  • 自有品牌
  • Hormel
  • 永續性
  • 廣告·促銷趨勢
  • 社群媒體
  • Ball Park的社群媒體等

第4章 產品趨勢

  • 關鍵
  • 關注Word「便利性」·「健康」·「創新/NEW」
  • 價格和價值
  • 便利性趨勢
  • 便利性和品質
  • 健康相關趨勢
  • 抗菌劑的排除
  • 建立性趨勢等

第5章 零售·食品服務業趨勢

  • 關鍵
  • 冷凍肉·食品的零售銷售額
  • 雖有課題,但超級市場仍居食材雜貨管道之首
  • 比起已調味肉品,未調味肉品較受歡迎
  • 安心於熟食品質
  • 午餐肉品質的顧慮
  • 超級市場的課題等

第6章 消費者趨勢

  • 關鍵
  • 肉品依然是第一蛋白質來源
  • 消費者注意的點:健康·價格·口味·安全性
  • 健康上的優點受到高度重視
  • 各種研究結果提升了消費者意識
  • 健康意識影響地產地消的動向
  • 天然·有機產品
  • 人種·民族·世代別的趨勢
  • 無調味/有調味的愛好等
目錄
Product Code: LA5240738

Meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing global demand. Marketers increasingly look to branding as a way to create a competitive advantage in what for a long time had been a commodity market. Branding is also a key component in the development of convenience products targeted to a consumer market stretched thin in terms of time or ability to cook. At the same time, organic and natural products are increasingly in demand, and those who can afford to pay more are showing a willingness to do so for what are perceived as better-for-you products. Looking ahead, it will be increasingly important for marketers to offer meat from sustainable sources.

With the vast majority of Americans continuing to choose meat and meat-based products as their main protein source, Packaged Facts estimates the overall sales of refrigerated meals and meat to have been $25 billion in 2013, up from $22 billion in 2009. Sales are projected to approach $31 billion by 2018. Consumers will continue to diversify the retail outlets where they shop to include more locally sourced products as well as products that are perceived to be healthier.

Table of Contents

Chapter 1 - Executive Summary

  • Scope of Report
  • Methodology
  • Market Trends
  • Product Categories Covered
  • Multiple Factors Drive Higher Meat Prices
  • Marketers Look to Build Brand Identity with Natural, Convenient Products
  • Overall Market Tops $25 Billion
  • Table 1-1: U.S. Retail Sales of Refrigerated Meals and Meat, 2009-2013(millions of dollars, percent)
  • Sales of Refrigerated Meals and Meat Projected to Top $31 Billion by 2018
  • Table 1-2: Projected U.S. Retail Sales of Refrigerated Meals and Meat, 2013-2018 (millions of dollars, percent)
  • Competitive Trends
  • Competitors Seek Diversification Through Acquisitions
  • Tyson Acquisition of Hillshire Brands Top Example
  • Companies Focus on Social Media
  • Product Trends
  • “Convenient,” “Healthy,” and “Creative/New” Are Watchwords
  • Products Not Just One or the Other
  • Retail and Foodservice Trends
  • Despite Challenges, Supermarkets Remain Main Retail Grocery Channel
  • Table 1-3: Food-at-Home Sales by Type of Outlet, 2000-11
  • Table 1-4: “Where Do You Usually Buy Meat Within a Store?,” 2014(percent of U.S. adults)
  • Challenges to Supermarkets
  • Away-From-Home Food Sales Continue Long Period of Growth
  • Table 1-5: Sales of Food-At-Home Vs. Away-From-Home, 1960-2011
  • Burgers and Bacon Fuel Foodservice Meat Sales
  • Consumer Trends
  • Table 1-6: “Compared to a Few Years Ago, Are You Eating Meat (Beef, Pork, Lamb, etc.) More or Less Often?,” 2014 (percent of U.S. adults)

Chapter 2 - Market Trends

  • Key Points
  • The Market
  • Market Trends
  • Multiple Factors Drive Higher Meat Prices
  • Weather
  • Drought in the U.S.
  • Growing Global Demand
  • International Economic and Political Tensions
  • U.S. vs. Other Nations
  • Meat Prices Increasingly an Issue
  • Dollar Sales Outpace Unit and Volume Sales
  • Table 2-1: IRI-Tracked Sales of Refrigerated Meals and Meat, 2012-2013(dollar, unit, and volume sales and percent change)
  • Health Concerns Mix With Pricing Issues
  • Disconnect Between Health and Food Safety
  • Increasing Importance of Branding
  • Organic Meat Opportunities Grow
  • Demand for Natural
  • Demand for Convenience Grows
  • Market Size
  • $23 Billion in Mass-Market Refrigerated Meals and Meat Sales in 2013
  • Table 2-2: IRI-Tracked Sales of Refrigerated Meals and Meat Categories, 2012-2013 (millions of dollars, percent)
  • Overall Market Tops $25 Billion
  • Table 2-3: U.S. Retail Sales of Refrigerated Meals and Meat, 2009-2013 (millions of dollars, percent)
  • Refrigerated Breakfast Meats Largest Segment
  • Figure 2-1: Share of IRI-Tracked Sales of Refrigerated Meals and Meat by Category, 2013 (millions of dollars, percent)
  • Refrigerated Breakfast Meats
  • Table 2-4: U.S. Retail Sales of Refrigerated Breakfast Meats, 2009-2013 (millions of dollars, percent)
  • Refrigerated Luncheon Meats
  • Table 2-5: U.S. Retail Sales of Refrigerated Luncheon Meats, 2009-2013 (millions of dollars, percent)
  • Refrigerated Meat
  • Table 2-6: U.S. Retail Sales of Refrigerated Meat, 2009-2013 (millions of dollars, percent)
  • Refrigerated Dinner Sausage
  • Table 2-7: U.S. Retail Sales of Refrigerated Dinner Sausage, 2009-2013 (millions of dollars, percent)
  • Refrigerated Frankfurters
  • Table 2-8: U.S. Retail Sales of Refrigerated Frankfurters, 2009-2013 (millions of dollars, percent)
  • Refrigerated Lunches
  • Table 2-9: U.S. Retail Sales of Refrigerated Lunches, 2009-2013 (millions of dollars, percent)
  • Refrigerated Entrees
  • Table 2-10: U.S. RetailSales of Refrigerated Entrees, 2009-2013 (millions of dollars, percent)
  • Figure 2-2: Share of IRI-Tracked Sales of Refrigerated Entrees by Segment, 2013 (millions of dollars, percent)
  • Refrigerated Meat Pies
  • Table 2-11: U.S. Retail Sales of Meat Pies, 2009-2013 (millions of dollars, percent)
  • Market Forecast
  • Sales of Refrigerated Meals and Meat Projected to Top $31 Billion by 2018
  • Table 2-12: Projected U.S. Retail Sales of Refrigerated Meals and Meat, 2013-2018 (millions of dollars, percent)
  • Figure 2-3: Projected Shares of Overall Refrigerated Meals and Meat Market by Category, 2018 (millions of dollars, percent)
  • Pork Up, Beef Down
  • Virus Disrupts Industry
  • CPI Increases for Meat Top All Categories
  • Table 2-13: Changes Forecast in Food Price Indexes, 2014 (millions of dollars, percent)
  • Locovare Movement May Shift Sales Away from Supermarkets
  • More Retail Options
  • Impact of Sustainability
  • Can the World Go Meatless?

Chapter 3 - Competitive Trends

  • Key Points
  • Diversification Through Acquisition
  • Focus on Hillshire Brands
  • Hillshire Targets Pinnacle
  • Targeting Hillshire
  • Tyson Steps In
  • Reactions to the Acquisition
  • Efforts to Block Deal
  • Aftermath of the Acquisition
  • Compelling Rational Behind Acquisition Trend
  • Figure 3-1: Compelling Strategic Rationale for Hillshire Acquisition of Pinnacle Foods
  • Defense Goes Unspoken
  • Acquisition Activity at All Levels
  • Private Label Opportunities Pursued
  • Hormel Looks to Other Protein Sources
  • Partnerships Also an Option
  • Partnering to Create New Company
  • Joint Ventures Continue to Thrive
  • Going Public
  • Sustainability as a Competitive Position
  • Advertising and Promotional Trends
  • Focus on Social Media
  • Advertising Through Social Media: Old Wine in New Bottles
  • Building Brand Awareness
  • Traditional Efforts Transferred to Social Media
  • Interactive Relationship Is Heightened
  • Table 3-1: Hot Dog and Sausage Brands: Facebook Likes and Twitter Followers
  • Opportunities for Building Brand Awareness Have Multiplied
  • Mining Social Media: Ball Park Franks
  • Illustration 3-1: Ball Park Franks Ad on CBS Sports Fantasy website
  • Ball Park's Social Media
  • Illustration 3-2: Front Page of Ball Park Website
  • Illustration 3-3: Front Page of Ball Park Website
  • Illustration 3-4: Celebrating Fathers Day from Ball Park Facebook Site
  • Illustration 3-5: Where to Buy Page From Ball Park Website
  • Illustration 3-6: Recipe Suggestions From Ball Park Website
  • Ball Park on Facebook
  • Illustration 3-7: Ball Park on Facebook
  • Illustration 3-8: Ball Park on Facebook
  • Ball Park on Twitter
  • Illustration 3-9: Ball Park on Twitter
  • Illustration 3-10: Ball Park Image Shared on Twitter
  • Ball Park on Instagram
  • Illustration 3-11: Ball Park Images Shared on Instagram
  • Ball Park Video Ads on YouTube
  • Illustration 3-12: Ball Park Video Shared on YouTube
  • Traditional Promotional Activities Are Ongoing
  • Feeding the Hungry
  • Multiplying Brand Opportunities
  • Taking It On the Road
  • Illustration 3-13: Recipe Suggestions From Ball Park Website

Chapter 4 - Product Trends

  • Key Points
  • “Convenient,” “Healthy,” and “Creative/New” Are Watchwords in Branded Refrigerated Meals and Meat
  • Products Not Just One or the Other
  • Price/Value An Ongoing Concern
  • The Convenience Trend
  • Convenience With Quality
  • Convenience, Quality, and Variety: Hormel REV Snack Wraps
  • Illustration 4-1: REV Wraps #1-4
  • Illustration 4-2: REV Wraps #5-8
  • Illustration 4-3: REV Wraps #9-12
  • Foodservice Continues to Make It Easier
  • Illustration 4-4: Johnsonville Sausage & Gravy Stuffed Biscuits
  • The Health Trend
  • Healthy, Higher Quality Products Sought
  • Table 4-1: Level of Agreement with Statement: “I Regularly Buy More Healthful Meat Items,” 2014 (percent of U.S. adults)
  • Table 4-2: Level of Agreement with Statement: “I Regularly Buy Higher-Quality Meat Items,” 2014 (percent of U.S. adults)
  • Eliminating Antibiotics
  • No Action on Antibiotics Required From FDA
  • Aiming to Please the Concerned Consumer
  • Illustration 4-5: Tallgrass Beef Franks
  • For Many, Natural Equals Healthy
  • Illustration 4-6: Creekstone Farms Natural Black Angus Beef
  • No Firm Definition of “Natural”
  • Should “Natural” Be Banned?
  • Kosher Products Perceived as Higher Quality
  • Illustration 4-7: David's Kosher Beef Franks
  • Illustration 4-8: David's Kosher Jumbo Beef Franks
  • Illustration 4-9: David's Kosher Classic Frankfurters
  • Combination Products Coming On
  • Illustration 4-10: Cluck ‘n Moo Burgers
  • The All Poultry Replacement
  • Illustration 4-11: Jimmy Dean Maple Turkey Sausage Patties
  • Chipotle Sticks to Healthy
  • Venison Tops Poultry
  • Illustration 4-12: UnderHill Farms Venison
  • The Creativity Trend
  • Artisanal a Key Term
  • Illustration 4-13: NYDP Sabor de Habana Roast Pork
  • Illustration 4-14: NYDP Agave Cured Hardwood Smoked Ham
  • Illustration 4-15: Kayem Artisan Sausages
  • Hand-Crafted Instead of Artisanal
  • Illustration 4-16: Hillshire Farm American Craft Handcrafted Sausage
  • Smoking on Fire
  • The Better Burger Movement
  • Illustration 4-17: Schweid and Sons Custom Blend Burger
  • Illustration 4-18: Tyson Backyard Flavors
  • Ethnic Specialties Fit the Creative Bill
  • Illustration 4-19: Gaspar's Linguica
  • Raising the Bar for Traditional Products
  • Illustration 4-20: Park's Finest Frankfurters
  • Hormel Improves on Bacon
  • Illustration 4-21: Hormel Foods Bacon 1
  • Despite Innovations, Some Traditions Hold Strong
  • Co-Branding Trend Still Strong
  • On the Horizon: Future Trends
  • Veal Is Hot
  • Return of LFTB
  • Long Range Product Developments
  • Cultured Meat
  • Maximizing Meat Production Through Technology
  • Packaging Technology Will Contribute

Chapter 5 - Retail and Foodservice Trends

  • Key Points
  • Retail Sales of Refrigerated Meals and Meat
  • Despite Challenges, Supermarkets Are Main Retail Grocery
  • Channel
  • Table 5-1: U.S. Food-at-Home Sales by Type of Outlet, 2000-11
  • Sales Focused at Top
  • Supermarkets Have Been Key Channel for Meat Purchases
  • Table 5-2: Overview of U.S. Retail Meat Sales by Channel, 2012
  • Figure 5-1: “Do You Buy Meat Items in Grocery Stores?,” 2014
  • Refrigerated Meat Case Is Visited Most Frequently
  • Table 5-3: “Where Do You Usually Buy Meat Within a Store?”, 2014 (percent of U.S. adults)
  • Table 5-4: Level of Agreement with Statement: “I Regularly Buy Raw Meat From the Refrigerated Meat Department,” 2014 (percent of U.S. adults)
  • Plain, Unseasoned Meat Favored Over Seasoned, Further Prepared Meat
  • Table 5-5: “What Types of Raw Meat Do You Usually Buy from the Refrigerated Meat Case?,” 2014 (percent of U.S. adults)
  • Millennials May Be Drivers of Store Brands
  • Some Consumer Momentum for Seasoned, Further Prepared Meat
  • Table 5-6: Level of Agreement with Statement: “I Am Buying More Seasoned/Further Prepared Raw Meat From the Meat Case These Days,” 2014 (percent of U.S. adults)
  • Good Support for Quality of Deli Meat
  • Table 5-7: Level of Agreement with Statement: “Deli Department Meats Tend to be Higher in Quality,” 2014 (percent of U.S. adults)
  • Table 5-8: Level of Agreement with Statement: “I Regularly Buy Meats From the Deli Department/Counter,” 2014 (percent of U.S. adults)
  • Skepticism About Quality of Packaged Luncheon Meats
  • Table 5-9: Level of Agreement with Statement: “Packaged Luncheon Meats Tend to be Lower in Quality,” 2014 (percent of U.S. adults)
  • Table 5-10: Level of Agreement with Statement: “I Regularly Buy Packaged Luncheon Meats,” 2014 (percent of U.S. adults)
  • Challenges to Supermarkets
  • Challenge From Other Channels
  • Change Is Slow
  • Table 5-11: “Compared to a Few Years Ago, Are You Buying Meat (Beef, Pork, Lamb, etc.) in Grocery Stores More or Less
  • Often?,” 2014 (percent of U.S. adults)
  • Supermarkets Fight Back with Convenience Offerings
  • Focus on Meal Solutions for Convenience and Individualization
  • Emphasis on Convenience May Shrink Supermarkets
  • Foodservice Trends for Refrigerated Meals and Meats
  • At Home vs. Away-From-Home Food Sales
  • Table 5-12: Sales of Food-At-Home Vs. Away-From-Home, 1960-2011
  • Table 5-13: Food Away From Home as Share of Total Household Expenditures for Food, 1970-2012
  • Impact of Recession
  • Current Economy Leads to Retail/Foodservice Convergence
  • On the Retail Side
  • On the Foodservice Side
  • Foodservice Activities In-House
  • Burgers and Bacon Fuel Foodservice Meat Sales
  • New Foodservice Companies Appeal to Foodies
  • Meat: Better at Home or Away?

Chapter 6 - Consumer Trends

  • Key Points
  • Meat Remains Major Protein Source
  • Figure 6-1: “Do You Eat Meat or Poultry?,” 2104
  • Table 6-1: “Compared to a Few Years Ago, Are You Eating Meat (Beef, Pork, Lamb, etc.) More or Less Often?,” 2014 (percent of U.S. adults)
  • Health, Price, Taste, and Safety Among Top Consumer Issues
  • Pricing Importance Trends Up as Economy Crawls
  • Table 6-2: Level of Agreement with Statement: “I Regularly Buy Lower-Cost Meat Items,” 2014 (percent of U.S. adults)
  • Table 6-3: Level of Agreement with Statement: “I Regularly Buy Meat Items That Are On Sale,” 2014 (percent of U.S. adults)
  • Strong Upward Trend for Consumer Concerns Over Meat Health Benefits
  • Research Studies Drive Consumer Awareness
  • Concerns About Food Safety Expanding
  • Table 6-4: Level of Agreement with Statement: “I Worry About the Use of Antibiotics and Hormones in Meat,” 2014 (percent of U.S. adults)
  • Table 6-5: Level of Agreement with Statement: “I Worry About the Preservatives and Additives in Meat,” 2014 (percent of U.S. adults)
  • Table 6-6: Level of Agreement with Statement: “I Worry About the Use of GMOs (Genetically Modified Organisms) in Meat Feed,” 2014 (percent of U.S. adults)
  • Table 6-7: Level of Agreement with Statement: “I Seek Out Meat From Animals Raised More Humanely,” 2014 (percent of U.S. adults)
  • Health Factors Influence Local Sourcing Movement
  • Table 6-8: Level of Agreement with Statement: “I Seek Out Meat from Local Sources,” 2014 (percent of U.S. adults)
  • Natural and Organic Products Also Sought
  • Table 6-9: Level of Agreement with Statement: “I Regularly Buy Meat Items that Are Labeled Natural or Organic,” 2014 (percent of U.S. adults)
  • Taste Is Tops
  • Local Meats Identified as Quality
  • Consumers Seek Protein Alternatives
  • Focus on Hispanic Consumers
  • Table 6-10: Hispanic Population of the U.S., 2000-2020 (in thousands)
  • Table 6-11: Food Expenditures by Hispanic Consumer at Grocery and Other Food Stores, 2007-2012 (in million $)
  • Table 6-12: Projected Growth in Expenditures by Hispanic Consumer Units on Food in Grocery and Other Food Stores, 2013-2018 (in million $)
  • Hispanics Concerned about Source and Safety of Meat and Poultry
  • Table 6-13: Concerns About Source and Safety of Meat and Poultry: Hispanic vs. All Food Shoppers, 2014
  • Seasoned/Further Prepared Meats and Poultry Favored
  • Figure 6-2: Percent Agreeing “I Am Buying More Seasoned/Further Prepared Raw Meats & Poultry These Days”: Hispanic vs. All Food Shoppers, 2014
  • Latinos Spend More on All Types of Meat, Poultry and Seafood
  • Table 6-14: Average Annual Expenditures by Type of Meat: Hispanic vs. All Consumer Units, 2012
  • Figure 6-3: Average Annual Expenditures by Hispanic Consumer Units on Meat by Category, 2012
  • Hispanic Food Shoppers Say No to Hamburger Patties, Yes to Steak
  • Table 6-15:Types of Meat Used in Last 7 Days: Hispanic vs. All Food Shoppers, 2014 (percent of those using any meat in last 7 days)
  • Specialty Meats Appeal to Spanish Dominant Food Shoppers
  • Table 6-16: Types of Meat Most Preferred by Hispanic Food Shoppers: By Level of Acculturation, 2013-14
  • Focus on Millennials
  • Table 6-17: Millennials as Percent of Total U.S. Population, 2012-2030 (number in millions and percent)
  • Who Are Millennials?
  • Millennials Seek Value
  • Millennials Are Foodies
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