蛋白質 - 傳統、替代、外國產蛋白質來源:烹飪趨勢追蹤調查系列
Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
|出版日期||內容資訊||英文 90 Pages
|蛋白質 - 傳統、替代、外國產蛋白質來源:烹飪趨勢追蹤調查系列 Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series|
|出版日期: 2014年06月16日||內容資訊: 英文 90 Pages||
Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series spotlights new opportunities for protein-rich offerings in restaurants and at retail. Growing consumer interest in positive nutritional messages, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to considerable sales growth for consumer-relevant, contemporary protein-rich foods and beverages.
There is general agreement among health professionals and nutritionists that the typical Western diet includes enough protein to ensure proper growth, immune, heart and respiratory function. The current upsurge of interest in protein goes beyond the importance of protein to basic nutrition to specific roles in enhancing our quality of life: weight management, athletic recovery, and maintaining strength and muscle tone for good health in later life.
After being bombarded in recent years by media and government reports warning of the negative health consequences associated with being overweight or obese, and excess consumption of salt and sodium or trans and saturated fats, consumers are more receptive to information about positive dietary changes they can make to improve their health and quality of life, including the benefits of protein. Packaged Facts' April-May 2014 consumer survey data confirm the prominence of this essential nutrient on consumer nutritional radars, with 23% of consumers strongly agreeing, and 29% somewhat agreeing, that they make of point of consuming plenty of protein.
Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series charts a shift toward protein through changes in lifestyle and demographic behavior, as well as the potential for innovation. An emphasis on marketing that is rooted in targeted and nutrition-science based communication can catalyze the potential for success with protein-rich and protein-fortified food and beverages.
This all-new report is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities:
Food industry executives, innovation strategists, chefs, and professionals in R&D, market and consumer insights, brand management, and consumer marketing will gain essential perspectives and insights from Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series for menu and product development in this new market for protein-rich foods.
Americans continue to seek out protein for a variety of health and wellness concerns, and to increase maintenance, growth and repair functions of the body. Paleo, Primal and Atkins diets elevate protein-crazed approaches to eating in the American consciousness, and plant solids roots for an insatiable quest for high-protein food and beverages. The consumer's search for fortified, now extending beyond traditional sources of protein, into alternative, vegetarian and exotics sources, is fertile ground for savvy innovation and marketing, unlocking opportunity for food manufacturers, retailers and restaurants.
Key insights from Protein - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series inspire possibilities for development, R&D, marketing and consumer insight specialists:
Select brands and companies mentioned in the report: