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市場調查報告書

蛋白質 - 傳統、替代、外國產蛋白質來源:烹飪趨勢追蹤調查系列

Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series

出版商 Packaged Facts 商品編碼 304513
出版日期 內容資訊 英文 90 Pages
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蛋白質 - 傳統、替代、外國產蛋白質來源:烹飪趨勢追蹤調查系列 Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series
出版日期: 2014年06月16日 內容資訊: 英文 90 Pages
簡介

本報告以餐廳及零售中蛋白質豐富的服務新機會為焦點,提供蛋白質豐富、蛋白質強化的食品和飲料簡介。

本調查提及的主要品牌

  • Hampton Creek
  • Beyond Meat
  • Boca Burger
  • Morningstar Farms
  • Powerful Yogurt
  • Lifeway Foods
  • Siggi's
  • Barney Butter
  • Woodstock Foods
  • Evolution Fresh
  • toosum
  • Origin Food Group

目錄

摘要整理

簡介

  • 蛋白質豐富、高蛋白質的飲用益生菌優格
  • 杏仁、堅果牛油
  • 健康了的點心棒
  • Salumi、野豬
  • 替代蛋白質:素雞、「不含雞蛋」雞蛋

資料

目錄
Product Code: LA5227327

Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series spotlights new opportunities for protein-rich offerings in restaurants and at retail. Growing consumer interest in positive nutritional messages, demographic shifts, new eating patterns, recent scientific findings, and the recommendations from the 2010 Dietary Guidelines for Americans all point to considerable sales growth for consumer-relevant, contemporary protein-rich foods and beverages.

There is general agreement among health professionals and nutritionists that the typical Western diet includes enough protein to ensure proper growth, immune, heart and respiratory function. The current upsurge of interest in protein goes beyond the importance of protein to basic nutrition to specific roles in enhancing our quality of life: weight management, athletic recovery, and maintaining strength and muscle tone for good health in later life.

After being bombarded in recent years by media and government reports warning of the negative health consequences associated with being overweight or obese, and excess consumption of salt and sodium or trans and saturated fats, consumers are more receptive to information about positive dietary changes they can make to improve their health and quality of life, including the benefits of protein. Packaged Facts' April-May 2014 consumer survey data confirm the prominence of this essential nutrient on consumer nutritional radars, with 23% of consumers strongly agreeing, and 29% somewhat agreeing, that they make of point of consuming plenty of protein.

Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series charts a shift toward protein through changes in lifestyle and demographic behavior, as well as the potential for innovation. An emphasis on marketing that is rooted in targeted and nutrition-science based communication can catalyze the potential for success with protein-rich and protein-fortified food and beverages.

This all-new report is ideal for food companies looking to tap into this growing consumer demand for protein. The report contains five food and beverage profiles that chart key menu and packaged product development opportunities:

  • High-protein drinkable and macho yogurt. Yogurt continues to show strong growth in the wake of the Greek yogurt revolution, and Packaged Facts projects the U.S. yogurt market to total $9.3B by 2017. Niche segments such as drinkable yogurt & kefir and yogurt marketed to men are aggressively staking claim to their own share of the pie.
  • Almonds and nut butters. Nuts have long provided craveable protein goodness, and new nutritional perspective have positioned nuts, and especially almonds, high on the good and good-for-you list. The healthy positioning of almonds and the natural protein boost they give makes them an ideal source of protein for consumers. Nut butters, driven by convenience and portability, are ideal as more indulgent protein sources.
  • Snack bars get heartier. High-protein snack bars are leveraging the rise of snacking and the healthful positioning of snack bars in the market.
  • Analogs for meat protein. Alternatives to meat are being formulated in ways that are gaining ground as delicious alternatives in their own right, and not just as more nutritionally correct substitutes. Alternative protein sources, including the eggless egg, are foods to watch.
  • Exotic meats as back-to-roots protein. Charcuterie is big and the salumi craft is a popular success within foodie culture. Wild boar is gaining popularity in fine dining restaurants as consumers explore new, less mass-produced sources of meat.

Food industry executives, innovation strategists, chefs, and professionals in R&D, market and consumer insights, brand management, and consumer marketing will gain essential perspectives and insights from Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series for menu and product development in this new market for protein-rich foods.

Additional Information

Protein - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series

Americans continue to seek out protein for a variety of health and wellness concerns, and to increase maintenance, growth and repair functions of the body. Paleo, Primal and Atkins diets elevate protein-crazed approaches to eating in the American consciousness, and plant solids roots for an insatiable quest for high-protein food and beverages. The consumer's search for fortified, now extending beyond traditional sources of protein, into alternative, vegetarian and exotics sources, is fertile ground for savvy innovation and marketing, unlocking opportunity for food manufacturers, retailers and restaurants.

Key insights from Protein - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series inspire possibilities for development, R&D, marketing and consumer insight specialists:

  • 62% of consumers indicate they make it a point of getting plenty of protein
  • 28% of consumers say they are seeking out vegetarian sources of protein
  • Nut Redux and the popularity of almond milk have lifted almonds as a top choice for natural protein, with enhanced satiety benefits.
  • Nut butters are quick, delicious, often-indulgent snacks and meal enhancers, packing plenty of protein and vitamin punch, showing resiliency on retailer shelves through innovation and organic & natural claims
  • High-protein, probiotic drinkable yogurt has emerged as a leading dairy source of protein. These beverages are also representing the intersection of digestive health, strength and stamina through their combination of probiotic benefit and high-protein content
  • Emerging, but well-timed, macho yogurt (brogurt) is gaining attention as yogurt makers aim to make Greek and traditional yogurt a man's food
  • High-protein snack bars are blurring the lines between snack and meal replacements, and also snack foods and the nutritional supplements category
  • A high ground for foodies, salumi's Italian take on charcuterie blends Old World traditions with American-style, local approach to cured meats
  • With 41% of consumers indicating they seek out foods from animals raised humanely, wild boar gains ground as an exotic source of protein, and food innovators explore the possibilities of the "eggless egg"
  • As eco-eating takes hold, consumers embracing purposeful eating make new, tastier versions of vegetarian analogs of chicken put "faux chicken" in a new light

Select brands and companies mentioned in the report:

  • Hampton Creek
  • Beyond Meat
  • Boca Burger
  • Morningstar Farms
  • Powerful Yogurt
  • Lifeway Foods
  • Siggi's
  • Barney Butter
  • Woodstock Foods
  • Evolution Fresh
  • toosum
  • Origin Food Group

Table of Contents

Executive Overview

Profiles

  • Profile: Macho and High-Protein Probiotic Drinkable Yogurt
  • Profile: Almonds and Nut Butters
  • Profile: Snack Bars Get Heartier
  • Profile: Salumi and Wild Boar
  • Profile: Alternative Proteins: Vegetarian Chicken and the 'Eggless' Egg

Datassential

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