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市場調查報告書

Whole Foods天然食品銷售管道

Whole Foods and the Natural Food Channel

出版商 Packaged Facts 商品編碼 297261
出版日期 內容資訊 英文 146 Pages
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Whole Foods天然食品銷售管道 Whole Foods and the Natural Food Channel
出版日期: 2014年02月14日 內容資訊: 英文 146 Pages
簡介

Whole Foods Market是主要的天然有機食品零售店,2013年營業額達129億美元。Whole Foods與其競爭企業Trader Joe's一樣都受到對於天然有機產品有興趣的消費者注目。Whole Foods與Trader Joe's雖然有非常多類似的共通點、Whole Foods走精緻品質與可大量選擇路線、Trader Joe'sゾ較專注於提供豐富品項的優質便宜商品。

本報告針對美國食品連鎖店Whole Foods Market提供其成長實績與擴大策略、使命/定位、分店位置□設計、產品規格□計畫、私人品牌的使用、廣告□群社媒體的使用、公司組織構造、道德□環境倡導、消費者統計與消費者心理相關分析,目錄介紹如下。

第1章 摘要

第2章 Whole Foods Market

  • 檔案
  • Whole Foods Market的進步
  • 財務引導
  • 美國1,200分店的預測
  • 設立與擴大
  • 線上販售的可能性
  • 使命/定位
  • 店舖
  • 新店舖面績縮小
  • 在國際表現較弱
  • 在都心開店
  • 店舖設計□環境魅力
  • 產品混合
  • 已調理食品□重視店內餐點
  • 產品基準□計畫
  • 私人品牌
  • Whole Foods Market價格
  • 特賣與「當季熱賣」
  • Whole Foods嘗試忠實顧客計畫
  • Dominick提供顧客折價卷
  • 企業構造
  • 購買構造
  • 親切的顧客服務
  • 道德貿易聯盟
  • 永續性海鮮
  • 動物保護
  • 健康從這裡開始
  • 強大的群社媒體介紹
  • 關於社會團體、其他

第3章 零售競爭

  • 其他零售店競爭
  • 天然食品競爭的急速增加
  • Sprouts Farmers Market定位在更便宜的價格
  • Vitamin Cottage的Natural Grocers有大規模擴大計畫
  • The Fresh Market將挑戰從地區擴展至全國
  • Fairway Market
  • Fresh Thyme Farmers Market才剛回穩腳步
  • Wild Oats 可以恢復嗎?
  • The Fresh & Easy Fiasco
  • Mrs. Green's Natural Markets
  • Kroger以天然&有機食品為目標、其他
  • 高知識消費者客層

第4章 天然食品店顧客

  • 關於消費者調查資料
  • 12%的成人在Whole Foods購物
  • Whole Foods, Trader Joe's顧客的比例增加
  • 具有高度社會經濟能力是Trader Joe's與Whole Foods顧客的特徵
  • 最少是低教育□所得的顧客
  • 對食品的態度
  • 採購態度□行動
  • 對環境上擔心事項的態度□行動
目錄
Product Code: LA5085813

The world's leading retailer of natural and organic foods with $12.9 billion in fiscal 2013 sales, Whole Foods Market has long been way ahead of the general retail curve, recognizing, capturing, and driving trends with a strategy of carrying a broad selection of high quality foods that appeal to both natural/organic food shoppers and gourmets. The chain's retail strengths echo market strategies similar to its competitor Trader Joe's, as both seek to capitalize on growing consumer interest in natural and organic products. In many ways, Whole Foods and Trader Joe's also have very similar-and actually often the same-customers. Yet, the striking differences between the two chains are what keep the same consumers shopping at both. At Whole Foods, the focus is premium quality and huge selection. At Trader Joe's, the focus is a sharply edited assortment of great products at great prices.

In separate chapters, ‘Whole Foods and the Natural Food Channel’ analyzes Whole Food's historical growth and expansion strategies, mission/position, store location and design, product standards and programs, use of private label, pricing, advertising and use of social media, organizational structure, ethical and environmental initiatives, consumer demographics and psychographics, and more.

In addition the Retail Competitors chapter examines the wave of up-and-coming competitors in the natural foods space. In the past two years, several growth-oriented specialty food retailers and natural food chains-including Sprouts Farmers Market, The Fresh Market, Fairway Market, and Natural Grocers by Vitamin Cottage-tapped the stock market with initial public offerings (IPOs). Natural Markets Food Group, which owns the Mrs. Green's Natural Market chain, is said to be eyeing an IPO as well. Then there is startup company Fresh Thyme Farmers Market, backed by Midwest-based supercenter retailer Meijer Co. It also is strongly rumored that billionaire investor Ron Burkle's private equity firm Yucaipa Cos. plans to revive the Wild Oats Market name, converting the Fresh & Easy stores it acquired from Tesco Plc in November 2013 into Wild Oats natural foods markets. No. 1 supermarket operator Kroger Co., which maintains more than 2,400 stores across the country under regional banners including Kroger, Ralph's, and Fry's, is also making a play for the natural and organic food space and considers itself the second-largest player in this market after Whole Foods.

Each chapter contains copious tables, charts, graphs, and illustrations that reinforce and make easy to grasp points made in the text.

Our sources of information for ‘Whole Foods and the Natural Food Channel’ include primary research entailing interviews with retailers and other members of the industry, and on-site examination of retail stores. Secondary research involved the evaluation and comparison of data from articles found in financial, marketing, and industry publications, as well as on corresponding websites and in consumer social media. Other sources for secondary data include annual reports, 10-Ks, transcripts of earnings calls, and literature from individual companies. Consumer data are derived from Simmons National Consumer Surveys for Summer 2013, from Experian Marketing Services.

Table of Contents

Chapter 1: Executive Summary

  • Capsule Profile
  • Whole Foods Market Progress
  • Table 1-1: Growth of Whole Foods Market, 2009-2013
  • Trimmed Financial Guidance
  • Projecting 1,200 U.S. Stores
  • Whole Foods Market and Trader Joe's
  • Table 1-2: Whole Foods Market vs. Trader Joe's, 2013
  • Upsurge of Competition in Natural Foods
  • Table 1-3: Selected Fresh and Natural Foods Competitors, 2013
  • 12% of Adults Shop at Whole Foods
  • Figure 1-1: Share of U.S. Adults Who Shop in Whole Foods, Trader Joe's, and Natural Food Channel, 2014 (percent)
  • Figure 1-2: Share of U.S. Population Shopping at Whole Foods or Trader Joe's, 2013 (percent)
  • Percentage of Whole Foods and Trader Joe's Shoppers on the Ups
  • Table 1-4: Trends in Retail Shopping, 2004-2013 (percent of U.S. adults)
  • High Socioeconomic Status Characterizes Whole Foods and Trader Joe's Shoppers
  • AttitudesToward Food
  • Shopping Attitudes and Behaviors
  • Attitudes and Behaviors Toward Environmental Concerns
  • Organic, Whole Grains, & Fresh Labels Sought by Whole Foods Shoppers ..
  • Figure 1-3: Characteristics Sought Out by Consumers When Food Shopping, 2014 (percent)

Chapter 2: Whole Foods Market

  • Capsule Profile
  • Illustration 2-1: The Flagship Whole Foods Market Store in Austin, TX, with its Corporate Headquarters Behind It
  • Whole Foods Market Progress
  • Table 2-1: Growth of Whole Foods Market, 2009-2013
  • Financial Guidance
  • Projecting 1,200 U.S. Stores
  • Founding and Expansion
  • Illustration 2-2: The First Whole Foods Market Store in Austin, TX
  • Potential for Online Sales
  • Mission/Position
  • Figure 2-1: The Whole Foods Market Conscious Business Model
  • Stores
  • New Store Size Shrinking
  • Figure 2-2: Whole Foods Market Average New Store Size, 2008-2013 (in square feet)
  • Weak International Presence
  • Illustration 2-3: Whole Foods Market in Vancouver, British Columbia, Canada
  • Opening Stores in Inner-City Neighborhoods
  • Illustration 2-4: Crowds at the Opening of the Whole Foods Market Store in Detroit
  • Store Design and Amenities
  • Illustration 2-5: A Whole Foods Market Produce Department
  • Illustration 2-6: Grocery Aisles in the Whole Foods Arabella Station, New Orleans Store
  • Illustration 2-7: A Whole Body Department
  • Illustration 2-8: The Seafood Department in the Lamar, Austin, TX Store
  • Drink while Grocery Shopping
  • Product Mix
  • Strong Focus on Prepared Foods and In-Store Dining
  • Illustration 2-9: A Whole Foods Market Hot Bar
  • Illustration 2-10: Single-Serve Cakes at Whole Foods Market
  • Illustration 2-11: Tap Room in the Columbus Circle, NYC Whole Foods Store
  • Product Standards and Programs
  • Private Label
  • Illustration 2-12: Whole Foods Market's 365 Everyday Value Organic Almond Milk
  • Whole Foods Market's Pricing
  • Illustration 2-13: Whole Foods' Whole Deal Flyer
  • Special Deals and “Flash Sales”
  • Whole Foods Testing Loyalty Program
  • Illustration 2-14: Coupons in a Whole Deal Flyer
  • Whole Foods Offers Coupons to Dominick's Shoppers
  • Organizational Structure
  • Purchasing Structure
  • A Company Built on Teamwork
  • Robb Stepping into the Spotlight
  • Superior Customer Service
  • Ethical Initiatives
  • Sustainable Seafood
  • Animal Welfare
  • Figure 2-3: Whole Foods Market 5-Step Animal Welfare Rating Standards
  • Illustration 2-15: Display of Local Beef with Animal Welfare Rating in Raleigh, NC .
  • Health Starts Here
  • Illustration 2-16: Health Starts Here Sign in Produce Department
  • Whole Foods Sets 2018 Deadline for Non-GMO Labeling
  • Rooftop and Other Gardens
  • Illustration 2-17: The New Whole Foods Market in Brooklyn, NY, Features a Hydroponic Rooftop Garden
  • Environmental Stewardship
  • Illustration 2-18: Wind- and Solar-Powered Streetlights at the Brooklyn, NY Store ..
  • Advertising and Marketing: Mission Driven Values and Aggressive
  • PR Images
  • Table 2-2: 2012 Advertising and Marketing Expenses: Whole Foods Market vs. Safeway
  • Company
  • Total Revenues (in billions)
  • Advertising & Marketing Expenses (in millions)
  • % of Revenues
  • Illustration 2-19: Whole Foods Midwest TV Commercial
  • Strong Social Media Presence
  • Twitter
  • Illustration 2-20: Whole Foods Market on Twitter
  • Facebook
  • Illustration 2-21: Whole Foods Market on Facebook
  • Pinterest
  • Tumblr
  • Illustration 2-22: Whole Foods Market's Dark Rye Magazine on Tumblr
  • Instagram
  • Google+
  • Dark Rye on TV
  • Illustration 2-23: Dark Rye, the Television Show
  • Community Involvement
  • Illustration 2-24: A Whole Planet Foundation Microentrepreneur in Senegal
  • Whole Foods Venturing Beyond Food
  • Whole Foods Launches Foodie Adventure Tours...
  • Illustration 2-25: A Whole Journeys Tour Group in Turkey
  • ... and Music Albums
  • Illustration 2-26: Whole Foods Market Is Now Selling Vinyl Records in Select Stores
  • Will Whole Foods Open a Health Resort?
  • Criticism and Controversies
  • Appeal Broadening to Mainstream Consumers

Chapter 3: Retail Competition

  • Competition from Other Retailers
  • Whole Foods Market and Trader Joe's
  • Table 3-1: Whole Foods Market vs. Trader Joe's, 2013
  • Upsurge of Competition in Natural Foods
  • Table 3-2: Selected Fresh and Natural Foods Competitors, 2013
  • Sprouts Farmers Market Positions as Less Expensive
  • Illustration 3-1: Exterior of Sprouts Farmers Market in Redondo Beach, CA
  • Illustration 3-2: Interior of a Sprouts Farmers Market
  • Natural Grocers by Vitamin Cottage Planning Major Expansion
  • Illustration 3-3: Cover of Prospectus for Natural Grocers by Vitamin Cottage
  • Illustration 3-4: Natural Grocers Storefront
  • The Fresh Market Tries Expanding from Regional to National
  • Illustration 3-5: The Fresh Market, Rendering of Interior
  • Fairway Market
  • Illustration 3-6: Interior of Fairway Market in Nanuet, NY
  • Fresh Thyme Farmers Market Just Starting Up
  • Illustration 3-7: Fresh Thyme Farmers Market, Rendering of Exterior
  • Illustration 3-8: Fresh Thyme Farmers Market, Rendering of Interior
  • Will Wild Oats Return?
  • Illustration 3-9: An Old Wild Oats Store
  • The Fresh & Easy Fiasco
  • Mrs. Green's Natural Markets
  • Illustration 3-10: Mrs. Green's Natural Market
  • Kroger Targeting Natural and Organic Foods
  • Illustration 3-11: A Kroger Marketplace Store

Chapter 4: The Natural Food Store Shopper

  • About the Consumer Survey Data
  • 12% of Adults Shop at Whole Foods Market
  • Figure 4-1: Share of U.S. Adults Who Shop in Whole Foods, Trader Joe's and Independent Natural Food Channel, 2014 (percent)
  • Figure 4-2: Share of U.S. Population Shopping at Whole Foods or Trader Joe's, 2013 (percent)
  • Percentage of Whole Foods, Trader Joe's Shoppers on the Ups
  • Table 4-1: Trends in Retail Shopping, 2004-2013 (percent of U.S. adults)
  • High Socioeconomic Status Characterizes Whole Foods and Trader Joe's Shoppers
  • Least Likely Shoppers Have Low Education and Income
  • Table 4-2: Selected High-Index Demographics of Whole Foods vs. Trader Joe's Shoppers, 2013 (index)
  • Table 4-3: Demographic Overview of Whole Foods Shoppers, 2013 (percent, number and index of U.S. adults)
  • Table 4-4: Demographic Overview of Trader Joe's Shoppers, 2013 (percent, number and index of U.S. adults)
  • Attitudes Toward Food
  • Table 4-5: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Any Supermarket/Supercenter, Whole Foods and Trader Joe's Shoppers, 2013 (percent and index of U.S. adults)
  • Table 4-6: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Whole Foods, Trader Joe's, and Independent Natural Food Store Shoppers, 2014 (percent)
  • Organic, Whole Grains, and Fresh Among Tags Sought Out by Whole Foods Shoppers
  • Figure 4-3: Characteristics Sought Out by Consumers When Food Shopping, 2014 (percent)
  • 19% of Whole Foods Shoppers Spend $150+ Weekly on Groceries
  • Figure 4-4: About How Much Do You Spend Weekly On Grocery Shopping?, 2014 (percent)
  • Shopping Attitudes and Behaviors
  • Table 4-7: Consumer Attitudes/Behaviors Toward Shopping: All Consumers vs. Any Supermarket/ Supercenter, Whole Foods, and Trader Joe's Shoppers, 2013 (percent and index of U.S. adults)
  • Attitudes and Behaviors Toward Environmental Concerns
  • Table 4-8: Consumer Attitudes/Behaviors Toward Environmental Concerns: All Grocery Shoppers vs. Whole Foods and Trader Joe's Shoppers, 2013 (percent any agree and index of U.S. adults)
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