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市場調查報告書

美國的鹹味零食:第4版

Salty Snacks in the U.S., 4th Edition

出版商 Packaged Facts 商品編碼 290964
出版日期 內容資訊 英文 134 Pages
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美國的鹹味零食:第4版 Salty Snacks in the U.S., 4th Edition
出版日期: 2016年02月26日 內容資訊: 英文 134 Pages
簡介

2015年美國的鹹味零食市場規模是225億美金。從泰式酸辣湯口味的蝴蝶脆餅的獨特口味,到洋芋片和玉米片等經典的鹹味零食中甜味和鹹味的大多數新組合,陳列於商店。透過這樣的趨勢等,該市場預計至2020年達到270億美元。

本報告提供美國的鹹味零食市場相關調查,市場趨勢,市場規模,市場機會,消費者態度,競爭趨勢,行銷、零售趨勢及消費者趨勢等分析。

第1章 摘要整理

第2章 市場預測、機會

  • 要點
  • 調查範圍
  • 調查手法
  • 主要的消費群的機會
  • 健康的零食
  • 隨便的零食
  • 大量的零食
  • 爆米花的氾濫
  • 主要的新產品的機會
  • 獨特的口味
  • 甜味 & 鹹味
  • 新的零食的形式
  • 預測

第3章 市場規模 & 區分

  • 要點
  • 美國的鹹味零食2010年以後,增加20%
  • 洋芋片持續領導鹹味零食的銷售額
  • 鹹味零食的銷售額:各流通管道
  • 市場趨勢
  • 鹹味零食分類由於穩定成長而吸引新品牌
  • 新市場行銷,聚集到RTE爆米花
  • 大眾市場流通管道的替代脆片的急速成長
  • 大量消費脆片的家庭劇增

第4章 市場行銷

  • 要點
  • 市場行銷、品牌的佔有率
  • 鹹味零食銷售最許多市場行銷
  • 鹹味零食分類的競爭焦點
  • 洋芋片
  • 玉米薄餅/Tostada Chips
  • 其他鹹味零食
  • 蝴蝶脆餅
  • 起士零食
  • RTE爆米花/焦糖玉米
  • 玉米零食 (玉米片之外)
  • 競爭趨勢
  • 最受歡迎的鹹味零食品牌、其他

第5章 行銷及新產品趨勢

  • 要點
  • 新產品趨勢
  • 大眾市場上最成功的新產品
  • 替代脆片
  • 鹹味、健康的零食
  • 填入蛋白質
  • 從鹹味零食攝取每天的蔬菜
  • 超級食品的力量
  • 甜味 & 鹹味:完美的組合
  • 獨特的口味
  • 季節的口味
  • 行銷趨勢
  • 包裝引起注意
  • 其他品牌和合作
  • 星球大戰的包裝、其他

第6章 零售市場

  • 要點
  • 鹹味零食購買後的流通管道為何?
  • 鹹味零食的有效的佈置方式依據流通管道而不同
  • 食品店 & 鹹味零食
  • 便利商店趨勢
  • 線上銷售
  • 自有品牌零食趨勢、其他

第7章 消費者趨勢

  • 要點
  • 目前家庭的鹹味零食的消費
  • 長期性的趨勢
  • 家庭的整體人口統計
  • 大規模家庭鹹味零食消費多
  • 受歡迎的鹹味零食的組合
  • 西班牙裔 & 非裔美國人的鹹味零食消費者
  • 千禧年世代 & X世代喜歡非傳統的脆片、其他

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目錄
Product Code: LA5756506

While potato chips continue to be the big revenue driver for salty snacks, strong growth in the ready-to-eat popcorn/caramel corn category and with alternative fruit and vegetable (i.e., non-potato) chips led the salty snack segment in terms of sales growth in 2015. Both of these categories fit nicely with the fast-growing trend of “better-for-you snacking” while also providing the sense of indulgent satisfaction most snackers still crave. The $22.5 billion salty snack market in 2015 also saw an incredible proliferation of flavors appearing on snacks hitting the shelves, from unique tastes such as Tom Yum soup on pretzels, to more traditional but almost new again sweet and salty combinations on traditionally savory snacks such as potato chips and tortilla chips. These trends will continue to be crucial for marketers to embrace over the next five years, with the increasing number of snacking instances helping to push the salty snack market to $27.0 billion by 2020.

What You'll Get in This Report

This fourth edition of Salty Snacks in the U.S. provides an in depth analysis of salted snack products and sales through all channels in the U.S. market, focusing on the key categories of snacks driving the market and highlighting the trends that are driving sales. No other market research report provides both the comprehensive analysis and extensive data Salty Snacks in the U.S., 4th Edition offers. Moreover, all information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Salty Snacks in the U.S., 4th Edition was obtained from primary datasets including IRI's Infoscan from its multi-outlet (MULO)-tracked point of sale data, SPINS SPINSscan point-of-sale data from natural channel grocers, and consumer survey data compiled by Experian Simmons. Other primary research includes interviews with salty snack experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts' own extensive food & beverage research database and report collection.

Table of Contents

Chapter 1: Executive Summary

  • Scope & Methodology
  • U.S. Salty Snack Market & Forecast
  • Table 1-1: U.S. Retail Sales of Salty Snacks, 2010-2020 (million $)
  • Salty Snack Sales by Channel
  • Current Market Trends
  • Future Market Trends
  • Marketers and Brand Shares
  • Table 1-2: Top 5 Marketers by IRI MULO-Tracked Mass Market Sales of Salty Snacks, 2015 (thousand $)
  • Competitive Highlights of Salty Snack Categories
  • Potato Chips
  • Tortilla/Tostada Chips
  • Other Salted Snacks
  • Pretzels
  • Cheese Snacks
  • Ready-to-Eat Popcorn/Caramel Corn
  • Corn Snacks (No Tortilla Chips)
  • Competitive Trends
  • Most Popular Salty Snack Brands
  • Snyder's-Lance Grows its “Better-for-you” Snack Profile with Diamond Foods Acquisition
  • New Product Trends
  • Alternative Chips
  • Salty and Healthy Snacks
  • Sweet & Salty - The Perfect Combination
  • Unique Flavors
  • Marketing Trends
  • The Retail Marketplace
  • Effective Salty Snacks Placement
  • Grocery Stores
  • Convenience Stores
  • Online Sales
  • Private Label Salty Snacks
  • Consumer Trends
  • Table 1-3: Trends in Salty Snack Consumption in Households (HH), 2005-2015 (000 of households and percent)
  • Trends in High-Volume Salty Snack Consumption
  • Overall demographics for households
  • Popular Salty Snack Combinations
  • Individual Salty Snack Demographics
  • Millennials & Generation X Prefer Non-Traditional Chips

Chapter 2: Market Projections & Opportunities

  • Key Points
  • Scope
  • Methodology
  • Table 2-1: IRI/SPINS/Simmons NCS Salty Snack Categories, 2015 (ranking)
  • Topline Consumer-Based Opportunities
  • Healthy Snacking
  • Table 2-2: Eating Habits of Snackers, 2005 & 2015 (thousand people and percent)
  • Indulgent Snacking
  • Higher Volume Snacking
  • Flocking to Popcorn
  • Topline New Product Opportunities
  • Unique Flavors
  • Sweet & Salty
  • New Snack Shapes
  • Illustration 2-1: Doritos Jacked 3D Jalapeno Pepper Jack flavor by PepsiCo/Frito-Lay
  • Forecast
  • Table 2-3: U.S. Retail Sales Forecast for Salty Snacks, 2015-2020 (million $)

Chapter 3: Market Size & Segmentation

  • Key Points
  • U.S. Salty Snack Market up 20% Since 2010
  • Table 3-1: U.S. Retail Sales of Salty Snacks, 2010-2015 (million $)
  • Potato Chips Continue to Lead Salty Snack Sales
  • Table 3-2: U.S. Retail Sales of Salty Snacks by Category, 2015 (million $)
  • Salty Snack Sales by Channel
  • Figure 3-1: U.S. Salty Snack Sales by Retail Channel, 2015 (percent)
  • Potato Chips Tops in MULO-Tracked Sales
  • Table 3-3: IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $ and thousand lbs)
  • Tortilla Chips Take the Top Chip in Natural Channel Sales
  • Table 3-4: SPINS Natural Channel Sales of Salty Snacks (thousand $ and thousand lbs)
  • Market Trends
  • Salty Snack Categories with Strong Growth Draw new Brands
  • Table 3-5: New Brands by Salty Snack Category, 2015 (number of marketers and percent)
  • Figure 3-2: Percentage Sales Growth for Number of Brands by Category, 2015 (number of brands)
  • New Marketers Flock to Ready-to-Eat Popcorn
  • Table 3-6: New Marketers by Salty Snack Category, 2015 (number of marketers and percent)
  • Fast Growth of Alternate Chips Category in Mass Market Channels
  • Figure 3-3: Sales of Fruit & Vegetable Chips in Natural Channel & MULO-Tracked Sales (million $)
  • Table 3-7: IRI MULO-Tracked Mass Market Sales of Alternative Chips (thousand $)
  • High-Volume Chip Households Growing Rapidly
  • Table 3-8: Number of Bags of Salty Snacks Consumed in Last 30 Days, 2005 & 2015 (thousand households and bags)

Chapter 4: The Marketers

  • Key Points
  • Marketers and Brand Shares
  • Top Selling Salty Snack Marketers
  • Table 4-1: IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $)
  • Table 4-1: [cont.] IRI MULO-Tracked Mass Market Sales of Salty Snacks (thousand $)
  • Competitive Highlights of Salty Snack Categories
  • Figure 4-1: MULO-Tracked Marketer Market Shares for Salty Snack Categories, 2015 (percent)
  • Potato Chips
  • Table 4-2: IRI MULO-Tracked Mass Market Sales of Potato Chips (thousand $)
  • Tortilla/Tostada Chips
  • Table 4-3: IRI MULO-Tracked Mass Market Sales of Tortilla/Tostada Chips (thousand $)
  • Other Salted Snacks
  • Pretzels
  • Table 4-4: IRI MULO-Tracked Mass Market Sales of Other Salted Snacks (No Nuts) (thousand $)
  • Table 4-5: IRI MULO-Tracked Mass Market Sales of Pretzels (thousand $)
  • Cheese Snacks
  • Table 4-6: IRI MULO-Tracked Mass Market Sales of Cheese Snacks (thousand $)
  • Ready-to-Eat Popcorn/Caramel Corn
  • Table 4-7: IRI MULO-Tracked Mass Market Sales of Ready-to-Eat Popcorn/Caramel Corn (thousand $)
  • Corn Snacks (No Tortilla Chips)
  • Table 4-8: IRI MULO-Tracked Mass Market Sales of Corn Snacks (No Tortilla Chips) (thousand $)
  • Competitive Trends
  • Most Popular Salty Snack Brands
  • Table 4-9: Potato Chip & Corn/Tortilla Chip/Cheese Snack Brand Popularity, 2015 (percent)
  • Table 4-10: Pretzel & Popcorn Brand Popularity, 2015 (percent)
  • 4-11 Key Demographics of Salty Snack Use in Households by Popular Brand, 2015 (index)
  • Snyder's-Lance Grows its “Better-for-you” Snack Profile with Diamond Foods Acquisition
  • Popchips Redefining itself in an Increasingly Competitive Space
  • Table 4-12: Popchips Key Positive and Negative Demographic Indicators, 2015 (index)
  • Unique Pretzel Bakery Snack Producer of 2016
  • Illustration 4-1: Unique Pretzel Bakery's Sprouted Splits and Shells

Chapter 5: Marketing and New Product Trends

  • Key Points
  • New Product Trends
  • Most Successful New Products in Mass Market
  • Table 5-1: New Salty Snacks with IRI-Tracked Dollar Sales of at Least $1 Million (thousand $)
  • Alternative Chips
  • Illustration 5-1: Dang Foods' line of toasted coconut chips
  • Illustration 5-2: Annie Chun's new Seaweed Crisps
  • Salty and Healthy Snacks
  • Illustration 5-3: Snack Factory's Gluten Free Dark Chocolate Flavored Crunch Minis
  • Illustration 5-4: Jolly Time's Weight Watchers endorsed Kinda Sweet... Kinda Salty ready-to-eat popcorn
  • Packing in Protein
  • Illustration 5-5: Borden's new Good2Gether cheese and pretzel snacks
  • Illustration 5-6: Power Puffs from Snack Out Loud Foods
  • Illustration 5-7: Meat Chips by Meat Chips LLC in four flavors
  • Getting your Daily Vegetables from Salty Snacks
  • Illustration 5-8: Pirate's Booty Carrot Snacks
  • Illustration 5-9: Simply 7's Dill Pickle flavored Kale Chips
  • The Power of Superfoods
  • Illustration 5-10: Rhythm Superfoods' Jalapeño Lime flavored Baked Superfood Chips
  • Illustration 5-11: Quinoa Puffs by I Heart Keenwah
  • Sweet & Salty - The Perfect Combination
  • Illustration 5-12: Combos Sweet & Salty Chocolate Fudge Pretzel from Mars
  • Illustration 5-13: Wolfgang Candy Co.'s Classic Fountain Soda mini pretzels
  • Illustration 5-14: TGI Fridays' Sweet Potato Skins
  • Unique Flavors
  • Illustration 5-15: Pretz baked snack sticks in Tom Yum flavor
  • Illustration 5-16: Eatsmart Snacks' Sea Salt & Lime Dipping Chips
  • Illustration 5-17: Doritos Roulette tortilla chips
  • Seasonal Flavors
  • Illustration 5-18: Pringles Salted Caramel holiday flavored chips
  • Illustration 5-19: Snappers holiday flavors
  • Illustration 5-20: FunkyChunky's Sweetheart Mix gourmet popcorn
  • Marketing Trends
  • Packaging to Entice
  • Illustration 5-21: New packaging for SnackWell's Mini Yogurt Dipped Pretzels
  • Illustration 5-22: Sanders' gourmet popcorn line with art inspired packaging
  • Partnering With Other Brands
  • Illustration 5-23: Utz Wavy Heluva Good! Potato Chips
  • Illustration 5-24: Terra Beauregard Sweets heirloom sweet potato chips
  • May the Merchandising Force be with You
  • Illustration 5-25: Popchips Star Wars packaged potato chips
  • Illustration 5-26: Pop Secret Extra Cheesy ready-to-eat popcorn featuring Chewbacca
  • Illustration 5-27: Cheez-It Special Edition Star Wars Snack Crackers

Chapter 6: The Retail Marketplace

  • Key Points
  • What Channels do Salty Snackers Shop?
  • Table 6-1: Store Preferences by Store Type and Type of Salty Snack, 2015 (percent and index)
  • Table 6-2: Store Preferences by Store Type and Type of High-Volume Salty Snack, 2015 (index)
  • Effective Salty Snacks Placement Varies by Channel
  • Grocery Stores & Salty Snacks
  • Table 6-3: Grocery Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
  • Convenience Store Trends
  • Table 6-4: Convenience Store Shopping Preferences by Retailer and Type of Salty Snack, 2015 (percent and index)
  • Salty Snacks Provide Strong Gross Margins for Convenience Owners
  • 7-Eleven Enters Premium Indulgent & Healthy Snack Markets
  • Illustration 6-1: 7-Eleven's new Go!Smart and Go!Yum healthy and indulgent snack lines
  • Online Sales: Boon & Potential Bane for Salty Snacks
  • Private Label Snack Trends
  • Figure 6-1: Consumption of Store Brand Salty Snacks (percent)
  • Illustration 6-2: Trader Joe's Potato Chips with South African Style Seasoning
  • Illustration 6-3: Gold Emblem Abound White Cheddar Flavored Heavenly Light Popcorn by CVS Pharmacy

Chapter 7: Consumer Trends

  • Key Points
  • Current Household Salty Snack Use
  • Table 7-1: Households Consuming Snacks by Type of Snack, 2015(number and percent)
  • Long Term Trends
  • Table 7-2: Trends in Salty Snack Consumption in Households (HH), 2005-2015 (000 of households and percent)
  • Trends in High-Volume Salty Snack Consumption
  • Table 7-3: High-Volume Salty Snack Consumption Trends in Households (HH), 2005-2015 (000 of households and percent)
  • Overall demographics for households
  • Table 7-4: Demographics of Salty Snack Use in Households, 2015 (index)
  • Table 7-4: [Cont.] Demographics of Salty Snack Use in Households, 2015 (index)
  • Table 7-5: Breakdown of Demographics for Different Salty Snacks, 2015 (percent)
  • Table 7-5: [Cont.] Demographics of Salty Snack Use in Households, 2015 (percent)
  • Larger Households means more Salty Snacking
  • Table 7-6: Salty Snack Use by Number of People in Household, 2015 (index and percent)
  • Table 7-7: Snack and High-Volume Snack Consumption by Number of People in Household, 2015 (index)
  • Popular Salty Snack Combinations
  • Table 7-8: Salty Snack Consumption Combinations in Households, 2015 (index)
  • Individual Salty Snack Demographics
  • Figure 7-1: Consumer snacking preferences, 2005-2015 (percent)
  • Hispanic & African American Salty Snackers
  • Table 7-9: Key Demographics of Hispanic & African American Salty Snackers, 2015 (index)
  • Table 7-9: [Cont.] Key Demographics of Hispanic & African American Salty Snackers, 2015 (index)
  • Millennials & Generation X Prefer Non-Traditional Chips
  • Table 7-10: Snack Consumption by Age of People in Household, 2015(index and 000 households)
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