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市場調查報告書

美國的單杯式沖泡飲料產品:咖啡包以及其他

Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition

出版商 Packaged Facts 商品編碼 275998
出版日期 內容資訊 英文 132 Pages
商品交期: 最快1-2個工作天內
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美國的單杯式沖泡飲料產品:咖啡包以及其他 Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition
出版日期: 2015年11月06日 內容資訊: 英文 132 Pages
簡介

Green Mountain Coffee Roasters (GMCR)的Keurig K-Cup 單杯式咖啡機,徹底顛覆單杯式咖啡市場,成為調查對象的大眾市場流通管道中從2007年開始到2012年以年複合成長率75%成長。美國的零售咖啡市場上銷售額,單杯沖泡市場區隔增加82%,增長10%,銷售額達到18億美元。

本報告提供美國的單杯式零售飲料所涵蓋的市場,消費者利用的單杯沖泡飲料的種類,消費時間和地方,及購買地方調查,單杯沖泡飲料市場促進成長要素,市場規模預測,單杯沖泡咖啡市場廠商,品牌及零售各流通管道市場佔有率,全美規模的零售店10間公司的產品分類和價格詳細內容的單杯沖泡產品的檢討和議論等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 變化的單杯式咖啡機動態

  • 單杯沖泡廠商的市場概要
  • 單杯系統成功的經營模式
  • 彈性:未來成功是關鍵?
  • 消費者和單杯
  • 整體咖啡消費量
  • 美味咖啡消費量
  • 濃縮咖啡消費量
  • 沖泡是什麼?單杯飲料的利用
  • 單杯沖泡咖啡的零售市場規模·成長率
  • 單杯沖泡的綠色咖啡價格的影響
  • 單杯沖泡市場佔有率·結構
  • 單杯沖泡咖啡市場佔有率:不同企業
  • 市場佔有率:不同品牌
  • 單杯銷售重要的替代流通管道
  • 單杯飲料所採取的網際網路優點
  • 網際網路忠誠度計畫·利潤·優點
  • 單杯沖泡產品分類·價格:各流通管道
  • 辦公室的單杯沖泡咖啡
  • 辦公室咖啡服務(OCS)的復甦
  • 市場佔有率,其他

第3章 單杯式咖啡機廠商

  • 太多選擇的廠商
  • 是專用包還是共用包?
  • Keurig的單杯系統明顯的標準
  • 單杯咖啡機的良好維修率
  • 消費者首選的咖啡機品牌
  • Keurig Vue
  • Keurig Rivo
  • Starbucks Verismo
  • Nestle S.A. Nespresso,其他

第4章 單杯沖泡品牌

  • 消費者首選的咖啡
  • 處理Keurig Brewed Seal的產品
  • K-Cup 服務:飲料各類型
  • Starbucks的合作擴大
  • Dunkin' Donuts
  • 咖啡豆·茶葉
  • Lipton Tea 開始沖泡
  • Keurig的專利情形
  • Keurig Vue Packs
  • Keurig Rivo Packs
  • Starbucks Verismo Pods
  • 牛奶球
  • 飲料套件
  • Tassimo T-Discs
  • Esio E-Paks
  • Nespresso Capsules
  • Nespresso
  • Boutiques
  • 單杯沖泡飲料
  • 茶葉占卦,其他

第5章 無認證·獨家品牌的單杯式機器廠商

  • 獨家品牌的單杯式機器
  • 影響獨家品牌的GMCR及分析師評估
  • Nespresso及自有品牌
  • 零售品牌的K-Cup沖泡包
  • 無認證·獨家品牌的單杯式機器廠商,其他

第6章 可持續的單杯式機器廠商

  • 許多的單杯式機器廠商是TerraCycle堆肥及回收
  • K-Cup的生命週期評估
  • 新鮮包裝削減40%Flavia的碳足跡
  • Nespresso生產許多可回收&環保鋁合金
  • Woodshed Roasting
  • Mystic Monk Coffee
  • Red Diamond
  • Saxbys Coffee
  • Hawaii Roasters
  • Melitta 、其他

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目錄
Product Code: LA5730794

The Keurig K-Cup brewer from Green Mountain Coffee Roasters (GMCR) revolutionized the single-serve coffee market, which posted a compound annual growth rate of over 75% between 2007 and 2012 in tracked mass-market channels. Total U.S. retail coffee market dollar sales grew 10% in 2012 thanks to a dramatic 82% jump in the single-cup brew segment, which reached $1.8 billion in 2012.

Proven market performance and the expiration of an important K-Cup patent in September 2012 has led to a new round of marketplace competition and opportunity, motivating long-standing category participants to step up their competitive strategies. An important feature of this competition has been an influx of private label and unlicensed beverage pods that work in Keurig K-Cup brewers.

New, more sophisticated and specialized machine technology for single-cup brewers keeps elevating the quality of coffee made at home, while single-serve beverage manufacturers and marketers continue to broaden the array of beverages specifically designed for these machines, increasing the range of successful products, brand entrants, and satisfied consumers. Although coffee beverages still predominate for single-serve brewers, other beverages including tea, cocoa and chocolate, hot and cold fruit drinks, and specialty wellness beverages are increasingly available.

Overall, several factors will continue to spur the growth of the single-cup brew beverage market, including a nation of dedicated and increasingly discerning coffee drinkers; consumer desire to recreate coffee shop quality at home; continued adoption of single-serve brewers in offices and hotels; innovations in brewer technology supporting enhanced beverage quality; a large selection of brewers, many of which are aggressively marketed and attractively priced; the popularity of single-serve brewers as a hot kitchen gadget, well suited for holiday gift giving; a wide selection of single-serve beverage options that continues to expand; and the recent increase in published reports of the health benefits associated with coffee consumption.

Single-Cup Brew Beverage Products in the U.S. spotlights the dynamic single-serve retail beverage market, featuring proprietary Packaged Facts consumer survey data to identify the types of single-cup brew beverages used, when and where they are consumed, and where they were purchased. Report coverage includes a discussion of the drivers fueling growth in the single-cup brew beverage market; single-cup brew coffee market size for 2013 through 2016 for the total and private label market; single-cup brew coffee market shares by manufacturer, brand and retail channels; review and discussion of single-cup brew product availability across channels and markets, detailing product assortment and pricing at 10 national retailer outlets across the United States; review of single-cup brewer model introductions and associated functionality and consumer benefits; review of new beverage introductions and partnerships with single-cup brewer manufacturers; insight into future single-cup brw product development focus; and a critical look at the environmental impact of single-serve beverages and initiatives to enhance sustainability.

Brewers and beverages manufactured by or for Keurig, Starbucks, J.M. Smucker, Kraft, and Coffee Bean & Tea Leaf (CBTL) are among the equipment and products analyzed in this report.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
  • Scope
  • Methodology
  • Market Drivers
  • A Nation of Dedicated Coffee Drinkers
  • Bringing the Coffee Shop Home
  • Single-Serve Brewers as Trendy Kitchen Gadget
  • Brewers, Brewers Everywhere!
  • Innovations in Brewer Technology
  • More Single-Cup Brew Choices
  • Drink to Your Health!
  • Changing Dynamics of Single Serve
  • Single-Cup Brew Coffee Market Size
  • Coffee Market Share for Single-Cup Brew
  • Alternate Channels
  • Single-Serve Brewers
  • Coffee Share of Single-Cup Brew Beverage Market
  • Navigating the Flood of Unlicensed Brands & Private Label
  • Single Serve
  • Making Single-Serve Beverages More Ecofriendly

Chapter 2: Changing Dynamics of Single Serve

  • Single-Cup Brew Market Overview
  • Single-Cup Systems Successful Business Model
  • Flexibility - Key to Future Success?
  • Consumers and Single Serve
  • Overall Coffee Consumption
  • Gourmet Coffee Consumption
  • Espresso Consumption
  • What's Brewing? Single-Serve Beverage Use
    • Figure 2-1: Single-Serve Pod Use by Beverage Type, 2013
    • Figure 2-2: Use of Select Single-Cup Brew Brands (in last 30 days) vs. IRI FDMx Sales, 2012-2013
    • Figure 2-3: Single-Cup Brew Beverage Use by Location and Daypart, 2013
    • Figure 2-4: Purchasing Rates for Single-Cup Brew Packs by Retail Channel, 2013 (U.S. adults)
  • Single-Cup Brew Coffee Retail Market Size & Growth
  • Table 2-1: IRI FDMx-Tracked U.S. Coffee Sales by Type, 2007-2012 (in $ millions)
  • Figure 2-5: IRI FDMx-Tracked U.S. Dollar Sales of Single-Cup Brew
  • Coffee vs. Ground, Instant, and Whole Bean Coffee, 2007-2012 (in $ millions)
    • Figure 2-6: IRI FDMx-Tracked U.S. Volume Sales of Single-Cup Brew vs. Ground Coffee and Total Coffee, 2007-2012 (volume in pounds)
    • Table 2-2: IRI FDMx-Tracked U.S. Unit and Volume Sales of
  • Single-Cup Brew Coffee vs. Ground Coffee and Total Coffee, 2007-2012 (volume in pounds)
    • Single-Cup Brew Price per Pound Nearly 5X Ground
    • Figure 2-7: IRI FDMx-Tracked U.S. Price per Pound for Single-Cup
  • Brew Coffee vs. Ground Coffee and Total Coffee, 2007 - 52 Weeks Ending Apr. 21, 2013
    • Table 2-3: IRI FDMx-Tracked U.S. Price Per Pound for Single-Cup Brew Coffee vs. Ground Coffee and Total Coffee, 2007 - 52 wks end April 21, 2013 (price points)
  • Impact of Green Coffee Prices on Single-Cup Brew
  • Green Coffee Prices Still Falling
  • Single-Cup Brew Coffee Market to Top $5 billion
    • Table 2-4: U.S. Sales of Single-Cup Brew Coffee at Retail, 2007-2016 ($ millions)
  • Single-Cup Brew Market Share & Composition
  • Single-Cup Brew Coffee Market Share by Company
    • Figure 2-8: IRI FDMx-Tracked Single-Cup Brew Coffee Market Share by Company, 52 weeks ended April 21, 2013
  • Green Mountain Coffee Roasters, Inc. (GMCR)
  • J.M. Smucker
    • Table 2-5: IRI FDMx-Tracked Single-Cup Brew Coffee Sales by Company, 52 weeks ended April 21, 2013 ($ and %)
  • Market Share by Brand
    • Figure 2-9: IRI FDMx-Tracked Share of Sales of Single-Cup Brew Coffee by Brand, 52 weeks ended April 21, 2013
    • Table 2-6: IRI FDMx-Tracked Sales and Share of Single-Cup Brew Coffee by Brand, 52 weeks ended April 21, 2013
  • Tassimo's Bad Luck Streak
  • Alternate Channels Important to Single-Serve Sales
    • Table 2-7: Share of Single-Cup Brew Coffee Dollar Sales by Channel, 2013 (percent)
  • Single-Cup Brew Beverage Products Table of Contents
  • July 2013© Packaged Facts iii
  • Advantages of the Internet for Single-Serve Beverages
  • Internet Loyalty Programs, Rewards and Benefits
  • Club Keurig Rewards
  • Nespresso - The Club
  • Tassimo
  • Coffee Bean & Tea Leaf
  • Starbucks
  • Other Online Coffee Retailers
  • Single-Cup Brew Product Assortment & Pricing by Channel
    • Table 2-8: Number of Single-Cup Brew SKUs by Retailer and Beverage Type
  • Single-Cup Brew Coffee at the Office
  • Office Coffee Service (OCS) Rebounds
    • Table 2-9: Office Coffee Service Single Cup Brewer Placements:
  • Marketer Share, 2007-2012 (percent)

Chapter 3: Single-Serve Brewers

  • A Plethora of Brewers to Choose From
  • Dedicated Pod Design or Open Source?
  • Keurig Single-Cup System the Clear Standard
  • Good Housekeeping Rates Single-Serve Coffeemakers
  • Innovation in Single-Cup Brewing Evident in Edison Awards
  • Consumer Picks for Top Coffee Maker Brands
  • Keurig Vue
  • Maize of Models
    • Table 3-1: Features of Various Keurig Vue Coffee Maker Models
  • Pricing: Strategic or Reacting to Competitive Pressure?
  • Keurig Rivo
  • GMCR Receives NSF Certification for Foodservice Use
  • Starbucks Verismo
  • Pricing
    • Table 3-2:Starbucks Verismo Model Availability and Price by Online Retailer
  • 580 Base Model
  • Use and Operation
  • V-585 Model
  • Use and Operation
  • Bosch Tassimo T55 and Other Models
  • Barcode Technology - Tassimo's Point of Difference
    • Table 3-3: Feature Comparison of Bosch Tassimo Single-Serve Brewer Models
  • Nestlé Nespresso
    • Table 3-4: Features of Various Nespresso Brewer Models
  • Bunn My Cafe MCU
  • Pricing
    • Table 3-5: Bunn My Café MCU Price at Various Online and Bricks and Mortar Retailers
  • Use and Operation
  • Esio Bankruptcy Hinders Potential Competition
  • CBTL Brewers
    • Table 3-6: Features of Various CBTL Brewers
  • Hamilton Beach - The Scoop

Chapter 4: Single-Cup Brew Brands

  • Consumer Picks for Top Coffee
  • Products Carrying the Keurig Brewed Seal
    • Table 4-1: Beverage Types Available for Keurig K-Cups, Vue & Rivo Brewing Systems Keurig-Licensed K-Cups®
    • Table 4-2: K-Cup Beverage Brands Carrying "Keurig Brewed" Emblem and Deduced Relationship Status with GMCR
  • K-Cup Offerings by Beverage Type
    • Table 4-3: Keurig K-Cup Offerings by Beverage Type (percent)
  • Tea & Decaf - The Long Tail of Single Serve?
  • Brew Over Ice Iced Tea K-Cup Offerings
  • Functional & Nutritional K-Cup Beverages
  • Expanded Starbucks Partnership
  • Dunkin' Donuts
  • The Coffee Bean & Tea Leaf
    • Table 4-4: CBTL Beverage Capsule Offerings: Espresso, Coffee, Flavored Coffee and Tea
  • Lipton Tea Launch Brewing
  • Keurig Patent Status
  • Keurig Vue Packs
    • Table 4-5: Keurig Vue Packs by Beverage Type (percent)
  • Attention-Getting Awards
  • A Nod to Sustainability
  • Keurig Rivo Packs
  • Starbucks Verismo Pods
    • Table 4-6: Starbucks Verismo Coffee Pods Sold Online (in dollars)
  • Milk Pods
  • Beverage Kits
  • Tassimo T-Discs
    • Table 4-7: Tassimo T-Discs by Beverage Type (percent)
  • Esio E-Paks
  • Nespresso Capsules
  • Nespresso
  • Boutiques
    • Table 4-8: Nespresso Boutique and Boutique Bar Locations in the United States
  • Single-Serve Brewed Beverages: Beyond Coffee
  • Reading the Tea Leaves

Chapter 5: Unlicensed & Private Label Single-Cup Brew ..

  • Private Label Single-Cup Opportunity
  • GMCR and Analyst Assessment of Private Label Impact
  • Nespresso and Private Label
  • Retailer Branded Pods for K-Cup Brewers
  • TreeHouse Foods Single-Cup Brew Volume Up
  • Keurig-Brewed Private Label K-Cup Launch
    • Table 5-1: Select K-Cup Packs at Costco Online - Count, Price and Cost per Cup
  • Retailer Private Label Going Gangbusters
  • Unlicensed Private Label Single-Cup Launches for Keurig Brewers
  • Price of Supermarket Private Label Brands vs. Market Leaders
    • Table 5-2: Price and Selection of Supermarket Private Label Single-Cup Coffee Packs (Compatible with Keurig K-Cup Brewers)
    • Table 5-3: Regular Price of Leading Coffee Brands at Select Supermarkets
  • Unlicensed, Branded Single-Cup Players
  • Kraft's Free Ride on Keurig's Coattails
  • Rogers Family Company
  • Peet's Single-Serve Launch Is Company's Biggest Ever
  • Community Coffee Contemporizes Family Tradition
  • Don Francisco's Coffee Adds Single-Cup
  • New England Coffee
  • RealCup Single-Serve Cups
  • Marley Coffee RealCup™
  • Capsules
  • Martinson Coffee RealCup Capsules

Chapter 6: Making Single-Cup Brew More Sustainable

  • Many Single-Serve Producers Compost and Recycle with TerraCycle
  • GMCR Pilots Recycling its Own Way
  • Life Cycle Assessment for K-Cups
  • Freshpacks Reduce Carbon Footprint 40% for Flavia
  • More Recycling & Ecofriendly Aluminum Production for Nespresso
  • The UpShot ...
  • Woodshed Roasting
  • Mystic Monk Coffee
  • Red Diamond
  • Saxbys Coffee
  • Hawaii Roasters
  • Melitta
  • OneCup - Just Over the Border
  • Reusable K-Cups and Similar Products
  • My K-Cup Alternatives

Appendix I: Retailers of Keurig Brewers and Pods

  • Keurig Brand Brewing Systems K-Cup, Vue and Rivo - not all systems at all retailers
  • Appendix II: Keurig K-Cup System Beverage Packs
  • Appendix III: Keurig Vue System Beverage Packs
  • Appendix IV: Retailer Single-Serve Offering & Pricing (Giant)
  • Appendix V: Retailer Single-Serve Offering & Pricing (Harris Teeter)
  • Appendix VI: Retailer Single-Serve Offering & Pricing(Hy-Vee)
  • Appendix VII: Retailer Single-Serve Offering & Pricing(Safeway)
  • Appendix VIII: Retailer Single-Serve Offering & Pricing(Wegmans)
  • Appendix IX: Retailer Single-Serve Offering & Pricing(Wal-Mart)
  • Appendix X: Retailer Single-Serve Offering & Pricing(SuperTarget)
  • Appendix XI: Retailer Single-Serve Offering & Pricing(Office Depot)
  • Appendix XII: Retailer Single-Serve Offering & Pricing(Bed Bath & Beyond)
  • Appendix XIII: Retailer Single-Serve Offering & Pricing(Kohl's)
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