美國的無銀行帳戶層 (unbanked) 及非銀行用戶層 (underbanked):第4版
Unbanked and Underbanked Consumers in the U.S., 4th Edition
|出版日期||內容資訊||英文 148 Pages
|美國的無銀行帳戶層 (unbanked) 及非銀行用戶層 (underbanked):第4版 Unbanked and Underbanked Consumers in the U.S., 4th Edition|
|出版日期: 2016年01月05日||內容資訊: 英文 148 Pages||
本報告提供美國的無銀行帳戶層 (unbanked) 及不依賴銀行服務的非銀行用戶層 (underbanked) 之相關調查，彙整這些人口層的特徵，人口組成分析，金融商品·服務的使用趨勢，金融商品·服務的需求，銀行及替代性金融服務經營者所提供的商品·服務趨勢等資料。
The convergence in technology, mobile communications and regulatory change is shaping how banking and alternative financial services (AFS) providers tailor products and services to unbanked and underbanked consumers, while also causing lines to blur between P2P and remittances and between checking accounts and prepaid cards. In the process, traditional definitions of "unbanked" are being joining by such phrases as "the new middle class" and "tech-savvy college students," changing target audiences accordingly. Meanwhile, the use of AFS products and services has entered the mainstream, with more than 3 in 10 U.S. adults using at least one type of AFS product in the last 12 months, underscoring the market opportunity for banks and non-banks alike in helping to meet underbanked consumers' needs.
Unbanked and Underbanked Consumers in the U.S. analyzes trends shaping banking and alternative financial services products and services tailored to unbanked and underbanked consumers, giving industry participants the guidance they need to stay abreast of this growing and evolving market. The report assesses the following:The characteristics of unbanked and underbanked consumers, including trending the percentage of consumers who are personally unbanked and are non-institutional unbanked, by demographic, for the period 2005-2013.