At $12.4 billion and posting strong progress, consumer skincare, haircare,
and makeup products that beautify as they address health problems or concerns
are a booming market. The idea of "cosmeceuticals" began with a few
anti-aging preps in the early 1990s, and now even encompasses shampoos with
stress-relieving scents, or lipstick with sunscreen. New attitudes about beauty,
the burgeoning pop prestige retail channel, and Americas changing ethnic mix
are all driving sales. But finding the right niche is not easy: This new
Packaged Facts report is organized to help execs compete successfully in the
highly fragmented cosmeceuticals marketplace. Packaged Facts trademark
in-depth analysis is complemented by historical and projected dollar data, brand
shares, and Simmons demographic profiles. The strategies of LOreal, Estee
Lauder, P & G, and Beiersdorf are discussed, among others.
Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely,
compact reports offer insight and analysis into new product trends, demographic
shifts, and consumer behaviors that affect the food, beverage and consumer goods
industries.
Report Methodology
The information in Market Trends: Cosmeceuticals is based on both primary and
secondary research. Primary research involved interviews with marketing, public
relations and industry analysts within the grooming markets and consultants to
the industry. Secondary research entailed data-gathering from relevant trade,
business, and government sources, including company literature. The analysis of
consumer demographics derives from Simmons Market Research Bureau survey data
for spring 2004.
How You Will Benefit from this Report
If your company wants to get a heads up on the boon in cosmeceutical
products, you will find this report invaluable, as it provides a comprehensive
package of information and insight not offered in any other single source. You
will gain a thorough understanding of the factors that influence the development
of this market. Plus, youll benefit from extensive data, presented in
easy-to-read and practical charts, tables and graphs.
This report will help:
- Marketing Managers identify market opportunities and develop targeted
promotion plans for new products and ingredients.
- Research and development professionals stay on top of competitor
initiatives and explore demand for new cosmeceutical product introductions.
- Advertising agencies working with clients in the personal care industry to
help understand the product buyer to develop messages and images that compel
consumers to purchase these products.
- Business development executives understand the dynamics of the market and
identify possible partnerships.
- Information and research center librarians provide market researchers,
brand and product managers and other colleagues with the vital information
they need to do their jobs more effectively.
I Executive Summary
- Methodology
- Clarification of Terms
II The Products
- Scope of This Report
- Three Cosmeceutical Categories: Skincare, Color Cosmetics, Haircare
- Skincare
- Anti-Aging
- Facial Cleansing
- Hand & Body Lotion
- Moisturizers
- Color Cosmetics
- Face
- Blusher
- Concealer
- Foundation
- Powder
- Makeup Remover
- Lip
- Eye
- Haircare
- Shampoo
- Conditioner/Treatments
- Hair Growth
- Formulations for Ethnic Consumers
- Regulation
III The Numbers
- Sales in Brisk Pace to $12.4 Billion in 2004
- R & D + Pop Prestige + Awareness = $$$
- Cosmeceutical Skincare Hits $6.4 Billion
- Haircare Brushes $2.9 Billion
- Makeup Climbs Past $3.1 Billion
- Breakout by Category/Segment
IV What Lies Ahead
- More Plastic Surgery, More Maintenance, More
Prevention
- Prime Cosmeceutical Audience Is Middle-Agers...
- ...But Younger Auds Are Building, Too
- Ethnics Embracing Non-Ethnic-Specific Cosmeceuticals
- Thank the Fab Five: More Men Thinking Cosmeceutically Pop Prestige
Purveyors Proliferate
- The Spa Craze Affects the Retail Sphere
- Fine-Tuned Packaging to Keep Driving Sales
V Projected Sales
- Cosmeceuticals in Push to $14.8 Billion in 2010
VI The Competitive Situation
- The Marketers
- Number of...
- Types of Companies Involved
- Overview
- Marketer Shares
- Anti-Aging
- Body
- Face
- Hair Conditioner
- Hand and Body Lotion
- Moisturizer
- Suncare
- Competitive Profile: Alberto-Culver
- Competitive Profile: Beiersdorf
- Competitive Profile: Estee Lauder
- Competitive Profile: Johnson & Johnson/Neutrogena
- Competitive Profile: LOreal
- Competitive Profile: Procter & Gamble
- Competitive Focus: Ethnic Marketers
VII Marketing and Product Trends
- New Product Trends
- Consumer Advertising Expenditures
- Consumer Advertising Positioning
- Anti-Aging Themes in Fore
- Consumer Promotions
VIII At the Retail Level
- The Traditional Path, Plus DSD
- New Distribution Network Empowers Smaller Players
- Rich Margins for Cosmeceuticals
- Retail Profile: Sephora
- Retail Profile: The Body Shop
IX The Consumer
Appendix: Addresses of Selected Marketers
