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市場調查報告書

美國的巧克力糖果市場

Chocolate Candy in the U.S., 10th Edition

出版商 Packaged Facts 商品編碼 242977
出版日期 內容資訊 英文 234 Pages
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美國的巧克力糖果市場 Chocolate Candy in the U.S., 10th Edition
出版日期: 2014年07月03日 內容資訊: 英文 234 Pages
簡介
本報告全面調查美國的巧克力糖果市場,分析該產品種類的成長促進因子,彙整急速成長的品牌、高品牌市佔率的企業、多樣的巧克力產品、巧克力的功能優點與市場商針對收益化的行動、巧克力消費者的統計與心理學、消費模式動向以及市場商連結消費者的新方法等的調查,並加入主要企業的檔案資料,由下列摘要形式闡述。 第1章 報告摘要 第2章 市場動向 巧克力糖果的銷售額成長達到208億美元 巧克力糖果無所不在 巧克力到處都買的到 高級的定義 高級巧克力超越一般巧克力 天然食品通路創造巨大利益 自動販賣機為重要的強力通路 新產品提供口味選項的多樣性 特大包與分享包 包裝:小袋裝的急增 今後展望、其他 第3章 競爭情勢 全球主要的巧克力企業 美國市場由2大企業獨佔 Hershey與Mars獨佔3.5-oz以下的產品類別 3.5-oz以上的產品類別為2大企業與其他數家受到關注的企業所支配 點心包的產品類別由3家競爭企業所支配 Ferrero Rocher在禮盒的產品類別獲得Russell Stover 新奇巧克力的損益、其他 第4章 市場商的檔案資料 The Hershey Company Mars Inc. Nestle SA Lindt & Sprungli Godiva Chocolatier Ferrero U.S.A. Inc. Russell Stover Candies Inc. Tootsie Roll Industries Inc. See's Candies Rocky Mountain Chocolate Factory 第5章 消費者 Experian Simmons以及Packaged Facts的調查相關註記 巧克力消費持續增加 男女在巧克力整體消費上的差異 男女在消費頻度上的差異 巧克力消費的時間帶 購買地點喜好:巧克力、到處都是巧克力 食用巧克力的地點? 巧克力與其他點心的比較 種類的喜好 品牌喜好的趨勢 消費者統計 Packaged Facts的巧克力禮物調查 消費者心理學 Hershey的消費者部門 有機巧克力、其他

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目錄
Product Code: LA5192756

Chocolate continues to be an indulgence that consumers can't live without. While the U.S. chocolate market is dominated by a small group of players, with Hershey's and Mars controlling a large chunk of market share, there are still many innovative chocolate makers trying to make their marks and find an audience. The category has experienced solid market growth in the last year, and premium chocolate makers continue to be at the forefront of innovation. This report takes a comprehensive look at the market for chocolate in the U.S. The report examines the trends driving growth in the category. Readers will learn about fast-growing brands and rising stars; the big gainers in brand share; the diverse range of chocolate products; chocolate's functional benefits and marketer's efforts to capitalize on them; demographics and psychographics of the chocolate consumer, and information on consumption habits; and the new, engaging ways in which chocolate marketers are connecting with customers.

Chocolate Candy in the U.S., 10th Edition segments and quantifies the market by channel and product type, providing historical sales figures and forecasts through 2018. The report examines market size, drivers and trends, retail sales-tracking data from IRI and SPINSscan, new product trends, and national consumer survey data, both from an extensive analysis of Simmons data as well as the proprietary Packaged Facts Chocolate Usage Survey. The report also thoroughly maps out the competitive situation at the marketer and brand levels, with detailed profiles of Hershey, Mars, Russell Stover, Nestle, Lindt and others.

Table of Contents

Chapter 1 - Executive Summary

  • Scope of Report
  • Report Methodology
  • Chocolate Candy Sales Rise to $20.8 Billion
  • Table 1-1: U.S. Sales of Chocolate Candy, 2009-2013(in billions of dollars)
  • Chocolate Everywhere
  • Table 1-2: Share of U.S. Sales of Chocolate Candy by Channel, 2014(percent)
  • IRI-tracked Sales Show Solid Dollar Growth
  • Table 1-3: IRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2014
  • Premium Chocolate Growth Outpaces Everyday Chocolate
  • Table 1-4: IRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2014 (in millions)
  • New Products Offer a Diversity of Flavor Options
  • Chocolate's Superfood Stature Continues to Shine
  • Cocoa Prices Up
  • Packaging: Pouches Proliferate
  • More Chocolate Sales on the Horizon
  • Table 1-5: Projected U.S. Sales of Chocolate Candy, 2013-2018(in billions of dollars)
  • The Competitive Landscape
  • Packaged Facts Chocolate Usage Survey Results
  • Table 1-6: Chocolate Usage by Gender, 2014
  • Packaged Facts Survey Data on Chocolate Gifting

Chapter 2 - Market Trends

  • Chocolate Candy Sales Rise to $20.8 billion
  • Table 2-1: U.S. Sales of Chocolate Candy, 2009-2013(in billions of dollars)
  • The Ubiquity of Chocolate Candy
  • Table 2-2: Share of U.S. Sales of Chocolate Candy by Channel,2014 (percent)
  • Consumers Buy Chocolate Everywhere
  • Table 2-3: Consumers' Response to Question About Chocolate Purchases: Where do you usually buy chocolate candy?
  • IRI-tracked Sales Show Solid Dollar Growth
  • Table 2-4: IRI-Tracked Sales of Chocolate Candy: Overall and by Segment, 2014
  • Premium Defined
  • Table 2-5: Premium Chocolate Candy Segments by Price ($/ounce & $/pound)
  • Premium Chocolate Outpaces Everyday Chocolate
  • Table 2-6: IRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2014 (in millions)
  • Small Ticket Chocolate Items Excel in Convenience Stores
  • Natural Foods Channel Makes Big Gains
  • Table 2-7: SPINSscan-Tracked Sales of Chocolate Candy in Natural and Specialty Gourmet Channels, 2014
  • Vending a Key Impulse Channel
  • Small Players Flourish
  • Premium Chocolate Offers Accessible Luxury
  • Premium Chocolatiers Build Bridges
  • Illustration 2-1: Wild Ophelia Line: Salted Chowchilla Almond Bar
  • New Products Show Diverse Flavor Directions
  • Going to the Dark Side
  • Illustration 2-2: Vosges Super Dark Reishi Mushroom & Walnut Chocolate Bar
  • Illustration 2-3: Nail Polish Inspired by Dove Dark Chocolate
  • Gourmet Salt Sparks Creative Flavors
  • Illustration 2-4: Theo + Jacobsen: New Sea Salt Caramel Collection
  • Illustration 2-5: Salazon's Organic Dark Chocolate with Sea Salt & Organic Turbinado Cane Sugar Bar
  • Illustration 2-6: Hershey Collection Almond Clusters with Sea Salt
  • Comfort Food and Nostalgia
  • Coconut
  • Almonds
  • Super Seeds
  • Illustration 2-7: L.A. Burdick Health Bar
  • Guilt-Free Indulgence
  • A Lighter Palette
  • Origin Chocolate
  • Illustration 2-8: Askinosie Origin Bars
  • Chocolate Connoisseurship
  • Aerated chocolate
  • Adult Chocolate
  • Illustration 2-9: Moonstruck Oregon Distillers Truffle Collection
  • King Size and Sharing Size
  • Illustration 2-10: Trade Ad for Mars' Bites Lineup
  • Packaging: Pouches Proliferate
  • Illustration 2-11: TCHO: Packaging for Classic Milk Chocolate Bar
  • Cause Marketing Prominent Among Chocolate Makers
  • Illustration 2-12: Lady Godiva Program Commemorative Chocolate
  • Chocolate's Superfood Stature Continues to Shine
  • Cocoa Prices Up as Supply Falls Short of Demand
  • Chocolate Industry Faces Fair Trade Issues
  • Illustration 2-13: Madécasse Chocolate Bar
  • Looking Ahead
  • Table 2-8: Projected U.S. Sales of Chocolate Candy, 2013-2018 (in billions of dollars)

Chapter 3 - The Competitive Landscape

  • Leading Global Chocolate Companies
  • Table 3-1: Top Global Confectioners That Manufacture Chocolate
  • Big Two Dominate U.S. Market
  • Table 3-2: Top Marketers of Chocolate Candy at Food, Drug and Mass Merchandisers, 2014
  • Hershey and Mars Dominate the <3.5-oz Category
  • Table 3-3: Top Marketers of Chocolate Candy: Box/Bag/Bars <3.5-oz, 2014
  • Table 3-4: Fast-Growing Chocolate Candy: Box/Bag/Bars <3.5-oz, 2014
  • Two Giants, Several Other Significant Players in the >3.5-oz Category
  • Illustration 3-1: Pepsico Frito Lay's Nut Harvest Line of Chocolate- Covered Almonds
  • Table 3-5: Top Marketers of Chocolate Candy: Box/Bag/Bars >3.5-oz,2014
  • Table 3-6: Fast-Growing Chocolate Candy: Box/Bag/Bars >3.5-oz,2014
  • Three Competitors Control Snack Size Category
  • Table 3-7: Top Marketers of Chocolate Candy: Snack Size, 2014
  • Table 3-8: Fast-Growing Chocolate Candy Brands: Snack Size, 2014
  • Ferrero Rocher Takes on Russell Stover in Gift Box Category
  • Table 3-9: Top Marketers of Chocolate Candy: Gift Boxes, 2014
  • Table 3-10: Fast-Growing Chocolate Candy Brands: Gift Boxes, 2014
  • Gains and Losses in Novelty Chocolate
  • Table 3-11: Top Marketers of Novelty Chocolate Candy, 2014
  • Table 3-12: Fast-Growing Chocolate Candy Brands: Novelty Chocolates, 2014
  • Several Players Look Forward to Most Wonderful Time of Year
  • Table 3-13: Top Marketers of Chocolate Candy: Christmas, 2014
  • Table 3-14: Fast-Growing Chocolate Candy Brands: Christmas, 2014
  • Hershey Knows Easter
  • Illustration 3-2: Reese's Peanut Butter Eggs TV Spot
  • Table 3-15: Top Marketers of Chocolate Candy: Easter, 2014
  • Big Brands Scare Away Competition for Halloween Chocolate
  • Illustration 3-3: Mars' Chocolate Variety Mix Bag
  • Table 3-16: Top Marketers of Chocolate Candy: Halloween, 2014
  • Table 3-17: Fast-Growing Chocolate Candy Brands: Halloween, 2014
  • Russell Stover Charges Ahead for Valentine's Day
  • Table 3-18: Top Marketers of Chocolate Candy: Valentine's Day, 2014
  • Table 3-19: Fast-Growing Chocolate Candy Brands: Valentine's Day, 2014
  • Hershey Gains More Than Half of Other Seasonal Chocolate Category
  • Illustration 3-4: Madelaine Chocolate Company's Milk Chocolate Cigars for St. Patrick's Day
  • Table 3-20: Top Marketers of All Other Seasonal Chocolate Candy, 2014
  • Table 3-21: Fast-Growing Chocolate Candy Brands: All Other, 2014
  • Sugar-Free Ruled by Russell Stover
  • Table 3-22: Top Marketers of Sugar-Free Chocolate Candy, 2014
  • Table 3-23: Fast-Growing Chocolate Candy Brands: Sugar-Free, 2014
  • Despite Gains, Consumers Not Widely Embracing Private Label
  • Table 3-24: Private Label Chocolate Candy, 2014

Chapter 4 - Marketer Profiles

  • The Hershey Company
  • Illustration 4-1: Hershey Brands: Core Franchises
  • Illustration 4-2: Hershey Brands
  • Performance
  • Table 4-1: Selected Financial Data for the Hershey Company (in $000s), 2008-2013
  • Innovation
  • Illustration 4-3: Hershey's Simple Pleasures Low-Fat Line
  • Illustration 4-4: Banner Ad for Brookside Dark Chocolate Crunchy Clusters
  • Marketing
  • Table 4-2: Hershey Advertising Expenditures: 2008-2013 (in $000s)
  • Promotion
  • Distribution
  • Illustration 4-5: Hershey Sales Channels, 2013
  • Mars Inc.
  • Performance
  • Innovation
  • Illustration 4-6: Trade Ad for Mars' Bites Lineup
  • Illustration 4-7: M&M's New Birthday Cake Flavor
  • Illustration 4-8: Snickers Rockin' Nut Road
  • Illustration 4-9: Dove Whole Fruit Dipped in Dark Chocolate
  • Marketing
  • Promotions
  • Nestlé SA
  • Performance
  • Innovation
  • Illustration 4-10: Nestlé Butterfinger Peanut Butter Cups
  • Marketing
  • Illustration 4-11: Android 4.4 KitKat Statue at Google Headquarters
  • Lindt & Sprungli
  • Performance
  • Innovation
  • Illustration 4-12: Lindt's New Hello Line
  • Illustration 4-13: Ghirardelli Easter Impressions Line
  • Marketing
  • Illustration 4-14: Ghirardelli ‘Savor the Dark' Print Advertising
  • The Brand Passion Index
  • Godiva Chocolatier
  • Performance
  • Innovation
  • Marketing
  • Ferrero U.S.A.
  • Innovation
  • Marketing
  • Illustration 4-15: Ferrero Rocher 25 Days Wrapped in Gold
  • Sweepstakes
  • Russell Stover Candies
  • Performance
  • Innovation
  • Illustration 4-16: Russell Stover Secret Lace Heart Package
  • Marketing
  • Tootsie Roll Industries
  • Performance
  • Innovation
  • Marketing
  • See's Candies
  • Performance
  • Rocky Mountain Chocolate Factory
  • Performance
  • Innovation
  • Marketing

Chapter 5 - The Consumer

  • Note on Simmons and Packaged Facts Surveys
  • Chocolate Consumption Marches On
  • Table 5-1: Chocolate Candy Usage, 2006-2013 (Number in Thousands & Percent)
  • Gender Differences in Overall Chocolate Usage
  • Table 5-2: Chocolate Usage by Gender, 2014
  • Illustration 5-1: Skinny Cow's WoCavé contest on the Polyvore website
  • Illustration 5-2: Dove Silky Smooth and Mario Lopez
  • Gender Differences in Frequency of Consumption
  • Table 5-3: Frequency of Chocolate Consumption Overall and by Gender, 2014
  • Time of Day for Chocolate Consumption
  • Table 5-4: Time of Day for Chocolate Consumption Overall and by Gender, 2014
  • Location Preferences: Chocolate, Chocolate Everywhere
  • Table 5-5: Consumers' Response to Question About Chocolate Purchases: Where do you usually buy chocolate candy?
  • Table 5-6: Parts of the Store Where Chocolate Candy is Purchased, 2012 vs. 2014
  • Table 5-7: Parts of the Store Where Chocolate Candy is Purchased, by Gender
  • Where Do You Eat Chocolate?
  • Table 5-8: Where Chocolate is Eaten, Overall and by Gender, 2014
  • Chocolate Compared to Other Snacks
  • Table 5-9: Favorite Snacks, Overall and by Gender, 2014
  • Table 5-10: Snacks Eaten Most Often, Overall and by Gender, 2014
  • Type Preferences
  • Table 5-11: Types of Chocolate Candy Bought in Last Year, Overall and by Gender, 2014
  • Brand Preference Trends
  • Table 5-12: Chocolate Candy Brand Consumption Trends, 2009-2013 (percent)
  • Brand Preferences by Eating Occasion
  • Table 5-13: Consumers' Response to Question About Chocolate Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?
  • Table 5-14: Consumers' Response to Question About Chocolate Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?
  • Consumer Demographics
  • Table 5-15: Demographics of Chocolate Candy Consumers by Mass-Market Brand, 2013 (Index)
  • Table 5-16: Demographics of Chocolate Candy Consumers by Premium Brand, 2013 (Index)
  • Packaged Facts survey studies chocolate gifting
  • Table 5-17: Consumers' Response to Question About Gift Box Chocolate Occasions, 2012 vs. 2014: In the last 12 months, for what occasions have you purchased boxed/gift-packaged chocolate candy?
  • Table 5-18: Consumers' Response to Question About Gift Box Chocolate Recipients: In the last 12 months, for whom (other than yourself) have you purchased boxed/ gift-packaged chocolate candy? Table 5-19 Consumers' Response to Question About Gift Box Chocolate Recipients: In the last 12 months, to how many people (other than yourself) have you given boxed/gift-packaged chocolate candy? 2012 vs. 2014
  • Table 5-20: Consumers' Response to Question About Gift Box Chocolate Spending: For a single gift, how much do you typically spend on boxed/gift-packaged chocolate candy?
  • Consumer Psychographics
  • Table 5-21: Psychographics of Chocolate Candy Consumers by Mass-Market Brand, 2013 (Index)
  • Table 5-22: Psychographics of Chocolate Candy Consumers by Premium Brand, 2013 (Index)
  • Hershey's Consumer Segmentation
  • Organic Chocolate
  • Table 5-23: Organic Product Usage by Category, 2013
  • Table 5-24: Demographics of Organic Chocolate Candy Consumers,2013 (Index)
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