美國辦公室咖啡服務：市場趨勢和商機（第 5 版）

美國辦公室咖啡服務市場規模將以每年 24%□□ 的複合年增長率增長，從 2021 年的歷史低位基數到 2026 年達到 44 億美元，原因是重返辦公室和預計價格上漲。

本報告對美國辦公室咖啡服務市場進行了研究分析，提供了市場概況、市場規模和預測，以及對消費者趨勢、行為和動機的考慮。

內容

執行摘要

COVID-19 對消費者的影響

• 突出顯示
• 2020 年率先實現在線雜貨購物和餐廳訂購
• 到 2022 年，在線雜貨購買量將繼續增加
• 大多數消費者仍然避免外出就餐
• 增加了外賣和外賣的使用
• 與大流行病相關的飲食變化
  • 飲食和膳食準備
  • 零食和健康飲食
• 對接觸 COVID-19 的擔憂仍然存在
  • 對 2021 年商店、餐館和食品製造商接觸 COVID-19 的擔憂
  • 在 2022 年，大多數消費者在訂購外賣或外賣時仍然擔心餐廳和外賣人員會傳播 COVID-19
  • 大多數人仍將流行病視為對個人或家人/朋友的健康威脅
  • 對 COVID-19 變體的擔憂
• 對大流行期間食品價格上漲的擔憂
• 對大流行期間食物短缺的擔憂
• 大流行對個人的負面影響
  • 報告的 2020 年和 2021 年的負面影響
  • 持續的身心健康益處
• 對就業的影響將在 2021 年和 2022 年持續
• 店內購物模式
• 因 COVID-19 導致糧食不安全
• 大流行消退後對食品相關活動的期望

概述和市場趨勢

• 突出顯示
• 在 COVID-19 爆發後立即訂購咖啡、在線訂購、送貨/取貨
• 豆莢和 K 杯以外的單份咖啡選擇
• 特色咖啡和美食咖啡特別受年輕一代歡迎
• 對濃縮咖啡飲料和冷萃咖啡的偏好不斷上升
• 超級食品和功能性飲料
• 純素/植物性產品對尋求植物性飲食的人很有吸引力
• 麩質、食物過敏和飲食限制是許多消費者關心的問題
• 低碳水化合物/高蛋白、生酮飲食、古飲食
• 公司正在投資區塊鍊和大數據，以滿足消費者對透明度的需求
• 咖啡生產的可持續性
  • 咖啡價格、農民福利、公平貿易慣例
  • 咖啡生產對環境的影響
• 擴大市場基礎：將“辦公室”咖啡擴展到辦公室之外
• 可回收/可持續包裝
• 可重複使用的包裝/容器

市場規模和預測

• 突出顯示
• 辦公咖啡服務市場表現
• 辦公咖啡服務市場預測
• 按產品分類的辦公室咖啡服務市場
• 辦公咖啡服務的單杯製造商市場份額
• 影響銷售的市場因素
  • COVID-19 大流行和向遠程工作的轉變
  • 咖啡消費趨勢
  • 零售咖啡價格趨勢
  • 單杯收入和價格趨勢
  • 在辦公室外買咖啡會浪費時間和金錢

家用咖啡、咖啡機和咖啡店的趨勢

• 突出顯示
• 飲用咖啡和其他飲料
• 咖啡消費趨勢
  • 家庭咖啡的種類
  • 每天消耗的咖啡粉量
• 咖啡機的擁有和購買趨勢：按類型分類
  • 家庭咖啡機擁有量增加
  • 人口統計分析
  • 大流行期間購買率激增
• 咖啡機所有權/購買趨勢：按品牌劃分
  • 咖啡機的品牌滲透率
  • 人口統計分析
  • 咖啡店和甜甜圈店的使用趨勢

如何沖泡和喝咖啡：家庭與工作

• 突出顯示
• 四分之三的消費者每週都會喝咖啡、咖啡飲料或咖啡替代品
  • 茶葉消費也在擴大
  • 咖啡和茶飲用者的顯著重疊
• 在家喝咖啡與在工作時喝咖啡
  • 在哪裡喝咖啡以及在哪裡準備咖啡
  • 如何在家沖泡咖啡
• 工作中的餐飲服務
  • 工作中使用的本地咖啡源
  • 按地點類型劃分的可用性和利用率

工作場所的消費者趨勢和對咖啡的態度

• 突出顯示
• 消費者對工作中咖啡的看法
  • 咖啡不同屬性的重要性
  • 咖啡強化的重要性
  • 工作場所對咖啡的滿意度
  • 您的雇主不高興嗎？
• 對咖啡的思考
  • 咖啡作為生產力工具
  • 咖啡作為工作場所的特權
  • 雇主未能滿足員工對咖啡的期望
  • 在設計休息室和咖啡站時，工作場所的衛生問題很重要
  • 咖啡作為一種生產力工具：人口統計分析
  • 免費工作場所咖啡與作為工作場所福利的咖啡：人口統計分析
  • 為遠程員工提供免費或有補貼的咖啡，並鼓勵員工帶著咖啡和零食回到辦公室：人口統計分析
  • 可以通過咖啡和茶來解決對精力和精神集中的擔憂
• 使用常規咖啡服務

辦公咖啡服務商

• 突出顯示
• 國內公司與本地公司
• Aramark Corp
• Compass Group
• Farmer Brothers
• Keurig Dr Pepper
• Sodexo
• Starbucks
• WestRock Coffee Holdings
• Chris’ Coffee Service
• First Choice Coffee Services
• Pine Hill Fresh Foods
• Red Diamond
• Royal Cup

Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts found in its May 2022 survey that 27% of consumers still report working from home full-time more often compared to pre-COVID-19-schedules, while 23% of consumers report working from home part-time more often than they did before the pandemic.

Many offices have now reopened for employees who choose to work in the office full-time or part-time. Some companies are also beginning to bring all their remote employees back to the office in 2022, or will in 2023, on a full-time or part-time basis, so there will soon be a greater need for office coffee service than during the worst parts of the pandemic.

The U.S. office coffee service (OCS) market is projected to expand at an average rate of 24% annually, reaching $4.4 billion in 2026 from a historically low 2021 base, due to both returns to the office and rising prices. Gains will follow the pandemic-induced bust of sales in 2020 and 2021 when most office workers began to work from home full-time or part-time.

However, working from home is here to stay. Some companies are reducing the size of their office layouts in anticipation of a permanent decline in the number of employees present on-site at any given time. Still, with the increasing view that offices are places for collaboration instead of solo work that can be done at home, more offices are realigning to include spaces to accommodate such work. Since casual conversations are often done around snack and coffee spaces, this presents an opportunity for office coffee suppliers to outfit such spaces for collaboration.

With a focus on "what's next" and current consumer trends, Office Coffee Service in the U.S.: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help foodservice operators, food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

Office Coffee Service in the U.S.: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide foodservice operators, producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about foods and beverages and delivery and carryout.

Scope

Office Coffee Service in the U.S.: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends in the office coffee service (OCS) market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

This report:

• provides a market size and forecast for office coffee service, along with sales by product category, brewer placement share by brewer marketer, coffee consumption and pricing trends, and single-cup revenue and pricing trends

• identifies opportunities and challenges central to the growth of office coffee service, including the importance of coffee to workplace productivity and morale; the potential costs associated with keeping coffee-drinking employees on-site; and coffeehouse chain performance trends

• analyzes consumer coffee use trends by type and coffee maker ownership and purchasing trends by coffee maker type and brand

• assesses at-home coffee habits, including whether coffee is made at home or purchased outside of the home, type of coffee consumed, and method used to make coffee

• analyzes the relationship among at-home and at-work coffee habits of employed adults, including:

• the interplay between drinking coffee before work and at work

• before-work and at-work on-site and off-site sources and methods used and frequency of use

• the availability and use of a range of workplace food and beverage services

• assesses workplace coffee importance, satisfaction, and attitudes, including the importance employed adults give to coffee attributes and their satisfaction with those attributes in the workplace

• analyzes workplace coffee attitudes, including coffee as productivity tool, coffee as workplace perk, the cost of workplace coffee, and workplace coffee expectations

• analyzes the foodservice and office coffee service strategies of leading providers, including Aramark, Compass Group/Canteen Vending Services, Farmers Brothers, First Choice Coffee Services, Keurig Dr Pepper, Red Diamond, Royal Cup, Sodexo, Starbucks, and Westrock Coffee Holdings

• covers trends and themes such as generational differentiation, the premium trend, coffee type and variety expansion, brewer variety and versatility expansion, and product and services expansion

Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to food/beverage and diet choice. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of coffee and the workplace.

The reasons for, and implications of, shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

Additionally, Office Coffee Service in the U.S.: Market Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Office Coffee Service in the U.S.: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts' exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Table of Contents

Executive Summary

• Office Coffee Service Providers Are Continuing to Feel the Negative Effects of the COVID-19 Pandemic on Business
• Targeting Home Offices for Sales
• Key Consumer Trends
• Scope

COVID-19 Effects on Consumers

• Highlights
• First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
  • Table: Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used...", 2020 (percent of consumers)
• Boosted Online Grocery Shopping Activity Continuing Through 2022
  • Table: Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
• Most Consumers Are Still Holding off on Dining Out
• Increased Use of Food Carryout and Delivery
• Pandemic-Related Changes to Eating Habits
  • Eating Habits and Food Prep
  • Snacking and Healthy Eating
    • Table: Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
• Concerns about COVID-19 Exposure Remain
  • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers in 2021
  • In 2022, Most Consumers Are Still Concerned about COVID-19 Infection from Restaurant or Delivery Staff When Ordering Food for Carryout or Delivery
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
    • Table: Coronavirus Health Concerns: "I am concerned about the...", 2020-2022 (percent of consumers)
  • Concerns about COVID-19 Variants
• Concerns about Rising Food Prices during the Pandemic
  • Table: Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
• Concerns about Food Shortages during the Pandemic
  • Table: Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
• Negative Personal Effects of the Pandemic
  • Negative Effects Reported in 2020 and 2021
    • Table: Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021 (percent of consumers)
  • Continuing Mental and Physical Health Effects
    • Table: Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
• Effects on Work Are Continuing in 2021 and 2022
• In-Store Shopping Patterns
• Food Insecurity Attributed to COVID-19
• Excitement for Food-Related Activities When the Pandemic Subsides

Overview and Market Trends

• Highlights
• Coffee Subscriptions, Online Ordering, and Delivery/Pickup in the Wake of COVID-19
• Single-Serve Coffee Options Are Not Just Pods and K-Cups
• Specialty and Gourmet Coffee Is Especially Popular Among Younger Generations
• A Growing Preference for Espresso-Based Beverages and Cold Brew
• "Superfoods" and Functional Beverages
• Vegan/Plant-Based Products Appeal to Those Looking to Eat a Plant- Forward Diet
• Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
• Low-Carb/High Protein, Keto, and Paleo Diets
• Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
• Sustainability in Coffee Production
  • Coffee Prices, Farmer Welfare, and Fair Trade Practices
  • Environmental Impacts of Coffee Production
• Expanding the Market Base: Extending "Office" Coffee Past the Office
• Recyclable/Sustainable Packaging
• Reusable Packaging/Containers

Market Size and Forecast

• Highlights
• Office Coffee Service Historical Market
  • Table: Historical Office Coffee Service Revenue, 2011-2021 (billions of dollars and annual percent change)
• Office Coffee Service Market Forecast
  • Table: U.S. Office Coffee Service Revenue Forecast, 2021-2026 (billions of dollars and annual percent change)
• Office Coffee Service Market by Product Category
  • Table: U.S. Office Coffee Service Revenue by Product Category, 2021 (billion dollars and percent share)
• Office Coffee Service Single-Cup Brewer Market Share
  • Table: U.S. Office Coffee Service Single-Cup Brewer Placement Share, 2016-2021 (percent)
• Market Factors Affecting Sales
  • COVID-19 Pandemic and the Remote Work Shift
  • Coffee Consumption Trends
    • Table: U.S. Coffee Consumption and Per Capita Coffee Consumption, 2011-2021 (billion gallons, billion pounds, and gallons/pounds per capita)
  • Retail Coffee Pricing Trends
    • Table: U.S. All Urban Consumers Consumer Price Index: All Items, Nonalcoholic Beverages, and Roasted and
  • Single-Cup Revenue and Pricing Trends
    • Table: Office Coffee Service Revenue per Cup: Fraction Pack vs. Single-Cup, 2016-2021 (cents)
    • Table: Retail Single Serve Pod Pricing by Price Tier, 2016-2021 (dollars)
  • Time and Money Lost to the Off-Site Coffee Runs
    • Table: Time Lost to Employee Off-Site Coffee Run, Daily and Annually: By Runs per Day, 2021
    • Table: Money Lost to Employee Off-Site Coffee Run: By U.S. Median Employee Wage, 2021

Household Coffee, Coffee Maker, and Coffeehouse Trends

• Highlights
• Coffee in Context of Other Beverages Consumed
  • Table: Use of Beverages by Type in the Last 6 Months, 2011, 2016-2021 (percent)
• Coffee Consumption Trends
  • Household Use of Coffee Types
    • Table: Household Coffee Use by Type, 2011, 2016-2021 (percent)
  • Cups of Ground Coffee Consumed Per Day
    • Table: Household Ground Coffee Cups Consumed on an Average Day, 2011, 2016-2021 (percent of consumers who have consumed ground coffee in the last six months)
• Coffee Maker Ownership and Purchasing Trends by Type
  • Increasing Household Coffee Maker Ownership
    • Table: Household Coffee Maker Ownership by Type, 2016-2021 (percent of households)
  • Demographic Analysis
    • Table: Household Coffee Maker Ownership by Demographic, 2022 (percent of demographic owning coffee maker)
  • Purchase Incidence Spikes during the Pandemic
    • Table: Household Coffee Maker Purchases in the Last 12 Months by Type, 2016-2021 (percent of households)
• Coffee Maker Ownership and Purchasing Trends by Brand
  • Coffee Maker Brand Penetration
    • Table: Coffee Maker Brands Owned vs. Purchased in the Last 12 Months, 2022 (percent and index)
  • Demographic Analysis
    • Table: Household Coffee Maker Ownership by Brand and Demographic, 2022 (percent of consumers)
  • Coffeehouse and Donut Shop Use Trends
    • Table: Use of Starbucks, Dunkin', Krispy Kreme, and Tim Hortons in the Last 6 Months by Demographic, 2022 (percent of consumers)

Making and Drinking Coffee: In- Home vs. At-Work

• Highlights
• Three-Fourths of Consumers Drink Coffee, Coffee Drinks, or Coffee Alternatives Weekly
  • Tea Consumption Also Widespread
  • Significant Overlap Among Coffee and Tea Drinkers
• Coffee at Home vs. at Work
  • Where Coffee Drinkers Drink Coffee and Where It Is Prepared
    • Table: Weekday Coffee Drinking: Drink in Home vs. out of Home, Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
    • Table: Weekday Coffee Drinking in and out of Home: Made in Home vs. out of Home, 2022 (percent of employed consumers who drink coffee weekly)
  • How Coffee Drinkers Usually Make Coffee at Home
    • Table: At-Home Coffee Making Methods, 2018, 2020, 2022 (percent of consumers who make coffee at home)
• Workplace Food and Beverage Services
  • On-Premises Coffee Sources Used at Work
    • Table: On-Premises Coffee Sources Used While at Work, 2020 and 2022 (percent of employed consumers who drink coffee at/before work)
  • Availability and Use by Location Type

Consumer Trends and Attitudes About Workplace Coffee

• Highlights
• Consumer Opinions on Coffee in the Workplace
  • Importance of Different Coffee Attributes
    • Table: Coffee Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
    • Table: Coffee Attribute Importance Ranking by Age Bracket, 2022 (percent of employed consumers who drink coffee weekly)
  • Importance of Coffee Enhancements
    • Table: Coffee Supplements Attribute Importance Ranking, 2022 (percent of employed consumers who drink coffee weekly)
  • Workplace Satisfaction with Coffee
    • Table: Coffee Attribute Workplace Satisfaction Ranking, 2022 (percent of employed consumers who drink coffee weekly)
  • Are Employers Coming Up Short?
    • Table: Coffee Attribute Ranking: Importance and Workplace Satisfaction, 2020 (percent of employed consumers who drink coffee weekly)
• Coffee Attitudes
  • Coffee as a Productivity Tool
  • Coffee as a Workplace Perk
  • Employers Not Meeting Employee Coffee Expectations
  • Many Consumers Are Concerned about Workplace Hygiene, Which Is Important When Designing Break Rooms and Coffee Stations
    • Table: Coffee Attitudes, 2022 (percent of employed consumers who drink coffee weekly)
  • Coffee as a Productivity Tool: Demographic Analysis
    • Table: Consumer Attitudes: Coffee Helping with Productivity or Getting through the Day: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Free Workplace Coffee and Coffee as a Workplace Perk: Demographic Analysis
    • Table: Consumer Attitudes: Paying for Coffee at Work and Coffee as a Workplace Perk: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Free or Subsidized Coffee for Remote Employees and Using Coffee and Snacks to Encourage Employees to Work in the Office More: Demographic Analysis
    • Table: Consumer Attitudes: Coffee Subsidies for Remote Workers and Coffee and Snacks to Encourage More Work in the Office: By Demographic, 2022 (percent of employed consumers who drink coffee weekly)
  • Concerns about Energy and Mental Focus Can Be Addressed By Coffee and Tea
    • Table: Coffee Attitudes Concerning Energy and Mental Focus, 2022 (percent of consumers)
    • Table: Coffee Attitudes Concerning Energy and Mental Focus by Age Bracket, 2022 (percent of consumers)
• Use of Coffee Delivery Subscriptions
  • Table: Use of Coffee/Tea Home Delivery by Product(s) Purchased, 2022 (percent of consumers)

Office Coffee Service Providers

• Highlights
• National Providers vs. Local Participants
• Aramark Corp
  • Performance Trends
    • Table: Aramark United States Food and Support Services Revenue by Segment, 2017-2021 (million dollars)
  • Vending and Office Refreshments Operations
  • Filterfresh
• Compass Group
  • Performance Trends
    • Table: Compass Group North America Revenue by Segment, 2016-2021 (million dollars)
  • Canteen and Canteen One Refreshment Services
• Farmer Brothers
  • Two Primary Distribution Channels
  • Sales Figures
• Keurig Dr Pepper
  • Historical Performance Trends
    • Table: Keurig Dr Pepper Revenue by Segment, 2018-2021 (million dollars)
  • At-Home and Away-from-Home Coffee Channels
  • Dr. Pepper Snapple merger
  • Coffee Systems Segment Performance Trends
    • Table: Keurig Dr Pepper Coffee Systems Revenue by Segment, 2018-2021 (million dollars)
• Sodexo
  • Performance Trends
    • Table: Sodexo North America On-Site Solutions Revenue by Segment, 2016-2021 (million dollars)
  • Corporate, Education, and Healthcare Foodservice
  • Office Coffee Service, Micro Markets, and Vending
• Starbucks
  • Restaurant, Retail, and Foodservice
    • Table: Starbucks Global Revenue: Licensed and Store vs. Other Revenue, 2016-2021 (million dollars)
  • Foodservice Products and Services
• Westrock Coffee Holdings
  • Company Segments
    • Table: Westrock Coffee Holdings Net Sales by Segment, 2020-2021 (million dollars)
• Chris' Coffee Service
• First Choice Coffee Services
• Pine Hill Fresh Foods
• Red Diamond
• Royal Cup