美國的乳製品替代物飲料市場:豆漿·杏仁牛奶·米漿·其他的乳製品替代產品

美國的乳製品替代物飲料市場:豆漿·杏仁牛奶·米漿·其他的乳製品替代產品 是由出版商Packaged Facts在2012年01月所出版的。 這份英文市場調查報告書包含212 Pages 價格從美金3500起跳。

簡介

2011年的美國的乳製品替代物飲料的零售銷售額，達到13億3,000萬美元的規模。

本報告提供美國的乳製品替代物飲料市場現況與展望調查分析，乳製品替代品市場的發展的過程，乳製品替代品種類與概要，乳製品替代品的零售銷售額實際成果與預測(∼2016年)，各類型產品的詳細內容，領導品牌的市場佔有率，再加上主要企業簡介，相關法律，新產品的投入趨勢，美國消費者的購買·消費模式分析，為您概述為以下內容。

第1章 摘要整理

第2章 產品

• 植物性的飲料的最剛開始的市場投入:1983年
• 消費者對健康意識的提高與植物飲料市場成長
• 製造銷售企業的焦點:自然·有機產品
• 許多消費者選擇植物性飲料的理由
• 乳製品的膽固醇·脂肪的擔憂
• 植物性飲料的行銷植物性飲料
• 植物性牛奶的營養價值比較
• 封裝技術的演變
• 豆漿
• 杏仁牛奶
• 米漿
• 大麻籽牛奶
• 椰子牛奶等

第3章 市場規模·市場成長率

• 主要觀點
• 美國的乳製品替代物飲料的零售銷售情況
• 美國的乳製品替代物飲料的零售銷售額的預測
• 主要豆漿品牌的市場佔有率
• 主要杏仁牛奶品牌的市場佔有率等

第4章 製造銷售企業

• 主要觀點
• 市場上競爭
• 自有品牌產品的崛起
• 企業簡介:Blue Diamond Growers
• 企業簡介:Dean Foods Co.
• 企業簡介:Earth's Own Food Company Inc.,
• 企業簡介:Eden Foods, Inc.,
• 企業簡介:The Hain Celestial Group,
• 企業簡介:Organic Valley Family of Farms
• 企業簡介:Pacific Foods of Oregon, Inc.,
• 企業簡介:Stremick's Heritage Foods LLC,
  • 企業概要
  • 產品
  • 企業策略等

第5章 政策·相關法規上的課題

• FDA的豆漿的健康上的優點的保證
• 異黃酮的運作
• 「The Food Allergen Labeling and Consumer Protection Act of 2004(FALCPA)」
• FDA規定等

第6章 市場趨勢·新產品

• 主要觀點
• 美國的新產品推出趨勢:豆漿
• 美國的新產品推出趨勢:杏仁牛奶
• 美國的新產品推出趨勢:米漿
• 美國的新產品推出趨勢:大麻籽牛奶
• 美國的新產品推出趨勢:椰子牛奶等

第7章 消費者

• 主要觀點
• 1日的牛奶消費率
• 購買類型
• 購買品牌
• 購買地方
• 利用替代乳製品的類型等

目錄

Abstract

Packaged Facts estimates that total U.S. retail sales of dairy alternative beverages reached $1.33 billion in 2011.

Plant-based milks have a long history in both Eastern and Western cultures, with references found in early European cookbooks as well as Oriental literature from the 1500s. Derived from soy, oats, nuts, seeds, legumes, hemp, rice and others, plant milk is a generalized term without legal description or qualifiers. There are a number of varieties of plant milks offered in the retail market, and there are other plant milks not yet produced commercially that have the potential to impact the market in the future. Some of these milks are produced commercially in other countries and could possibly enter the U.S. market in the future.

Consumers choose plant-based dairy alternative beverages for numerous reasons. Health issues including lactose intolerance, milk allergy, and the genetic disorder phenylketonuria (PKU) can be addressed through the consumption of dairy alternative beverages because these plant-based milks are free of animal proteins, in particular casein. Others who are primary consumers of dairy alternative beverages include vegans, vegetarians and people concerned about antibiotics or growth hormones often found in cow's milk.

Currently, the most commonly known and popular of the commercial plant milks is soymilk. Following in consumer recognition and consumption are almond milk, rice milk and coconut milk, in that order of preference. Additionally, hemp milk, oat milk, hazelnut milk, flax milk, sunflower milk and multigrain milk are available at the retail level, although they enjoy only a very minor market share. Quinoa, lupine, pea, peanut, cashew, and sesame are also used to make RTD plant-based milks in countries other than the United States. These products carry the potential to enter the U.S. market at a later date on a commercial scale, either through domestic production or importation.

The various types of plant-based dairy alternative beverages are available in an array of formulations. These include: flavored, sweetened, unsweetened, low-fat, lite, fortified, and others that are manufacturer-specific, including blends formulated to address specific qualities such as promoting heart health, digestive health, energy, and calcium absorption.

Scope of Report

This report examines the U.S. market for plant-based, ready-to-drink (RTD) beverages that are alternative substitutes for dairy milk, sold to consumers at retail. These products include beverages made from plant-based ingredients including soy, almond, rice, nuts, seeds, hemp and/or a combination of grains. These beverages do not contain any dairy products.

This report estimates and analyzes the size, growth rate, and composition of the plant-based beverage market. Historical sales data, as well as market forecasts to 2016, are provided for soymilk, almond milk, rice milk, coconut milk and hemp milk, as well as coverage of minor products such as flax, hazelnut, multi-grain, oat and sunflower milks. Strategic analyses of competitors in this market are included, as well as descriptions of recently introduced products. Trends and regulations influencing this market are discussed. Importantly, data from Packaged Facts' extensive proprietary survey of consumer attitudes and usage trends relating to plant-based beverages are provided.

Table of Contents

Chapter 1 Executive Summary

• Scope and Methodology
• Scope of Report
• Exclusions
• Report Methodology
• The Products
• Consumer Health Awareness Drives Plant-Based Beverage Market
• Marketers of Plant Milks Focus on " Natural" and " Organic" Products
• Dietitians Heartily Support the Health Benefits of Plant-based Beverages
• Plant Milks Have Been Consumed for Centuries
• Consumers Choose Plant-Based Milks for a Number of Reasons
• Soymilk
• Health Impact
• Almond Milk
• Rice Milk
• Hemp Milk
• Coconut Milk
• Additional Varieties of Dairy Alternative Beverages
• Size and Growth of the Market
  • 2011 U.S. Retail Sales Estimated at $1.33 Billion for All Dairy Alternative Beverages
  • Table 1-1 U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars)
  • 2011 U.S. Retail Sales Estimated at Just Under $500 Million for Leading Refrigerated Dairy Alternative Beverages
  • Table 1-2 U.S. Retail Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars)
  • 2011 U.S. Retail Sales Estimated at $115 Million for Leading Shelf-Stable Dairy Alternative Beverages
  • Table 1-3 U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of dollars)
  • Packaged Facts Projects 2012 U.S. Retail Sales of Dairy Alternative Beverages at $1.38 Billion
  • Table 1-4 Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars)
  • U.S. Dairy Alternative Beverage Retail Sales Projected Exceed $1.7 Billion in 2016
  • Table 1-5 U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars)
• The Marketers
• Private Label Products Move Front and Center
• Marketers Introduce Single-Serve Dairy Alternative Beverages
• The Dairy Alternative Beverage Market Primarily Comprises Small, Private Companies
• Marketers of Dairy Alternative Beverages Respond to Consumer Health, Social and Ethical Concerns
• Regulatory Policy and Legislative Issues
• The Food and Drug Administration Endorses the Health Benefits of Soy
• The Role of Isoflavones in Health
• The Food Allergen Labeling and Consumer Protection Act of 2004
• The USDA Position on the Term " Natural"
• The USDA Requirements for a Food or Beverage to Be Labeled " Organic"
• National Milk Producers Federation Petitions the FDA to Prohibit Use of the Word " Milk" Relating to Plant-Based Beverages
• Trends and New Products
• 51 Dairy Alternative Beverages Introduced to the U.S. Market Between January 1, 2007 and December 31, 2011
  • Table 1-6 Number of Dairy Alternative Beverage Product Introductions in the United States, 2007-2011
• New Packaging Technologies
• Dairy Alternative Beverages Enter the Espresso Mainstream
• The Consumer
• Consumers Have Increased Consumption of Dairy Alternative Beverages in the Past Five Years, With a Shift From Soymilk and Rice Milk to Almond Milk
• Almond Milk Gaining on Soymilk for Most Popular Dairy Alternative Beverage
  • Table 1-7 Response to Question: " Which Milk Alternatives Do You Drink/Use?," 2011 (percent)
• Half of Product Users Consumed Soymilk Five Years Age, Compared to 21% Who Consumed Almond Milk Five Years Ago
  • Table 1-8 Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users)
• Consumption of All Dairy Alternative Beverages Increases Substantially from 2006 to 2011, With Almond Milk Seeing the Biggest Gain
  • Table 1-9 Response to Questions About Milk Alternative Use Five Years Ago, 2011 (percent of product users)
• Silk Soy Milk Leads the Pack As the Dairy Alternative Beverage Purchased Most Often by Consumers
  • Table 1-10 Response to Question: Which Brand(s) of Milk Alternatives Do You Purchase Most Often?, 2011

Chapter 2 The Products

• Key Points
• Scope and Methodology
• Scope of Report
• Exclusions
• Report Methodology
  • Overview
• First Plant-Based Beverage Introduced in 1983
• Consumer Health Awareness Drives Plant-Based Beverage Market
• Marketers of Plant Milks Focus on " Natural" and " Organic" Products
• Dietitians Heartily Support the Health Benefits of Plant-based Beverages
• Ready Availability of Information on Nutrition and Ingredients Encourages Consumers to Choose Good-For-You Products
• Plant Milks Have Been Consumed for Centuries
• Consumers Choose Plant-Based Milks for a Number of Reasons
• Concern about Cholesterol and Fat in Dairy
• The Marketing of Plant-Based Beverages
• Nutritional Comparison of Plant Milks
  • Table 2-1 Nutritional Comparison of Selected Plant Milks
• Advances in Packaging Technologies
• Package Labeling and Graphics Quickly Provide Vital Information for Consumers
• New Size Options for Dairy Alternative Beverages
• Soymilk
• Origins of Soymilk
• Synching Up with Natural/Organic
• The Greening of Soy
• Health Impact
  • Table 2-2 Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Soymilk
• Source: Packaged Facts
• Soy Beneficial for Prostate Health and Menopausal Symptoms
• Soymilk Production
• Not All Soymilks Are Made Equal
• Soymilk Varieties
  • Table 2-3 Selected Soymilk Manufacturers and Their Brand Names
• Almond Milk
• A Brief History of Almond Milk
• Overview
• Almond Milk Is Fastest Growing Category Among Dairy Alternative Beverages
  • Table 2-4 Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Almond Milk
• Calcium Content in Dairy Milk vs. Almond Milk
• Almond Milk vs. Soymilk
• Almond Milk in the Prevention of Heart Disease and Osteoporosis
• The Production of Almond Milk
• Not all Almond Milks Are Made Equal
• Almond Milk Flavors
  • Table 2-5 Selected Almond Milk Manufacturers and Their Brand Names
• Rice Milk
• The Advantages of Rice Milk as a Dairy-free Alternative
• Calcium Content
  • Table 2-6 Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Rice Milk
• Dietary Advisories About Rice Milk
• Concerns About Arsenic Levels in Rice Milk
• How Rice Milk Is Manufactured
• Ingredients in Rice Milk
• Common Rice Milk Flavors
• Cooking with Rice Milk
• Selected Rice Milk Manufacturers and Their Brand Names
  • Table 2-7 Selected Rice Milk Manufacturers and Their Brand Names
• Hemp Milk
• A Brief History
• Overview
• Nutritional Advantages of Hemp Milk
• Comparing Hemp Milk to Dairy Milk
  • Table 2-8 Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Hemp Milk
• Nutrition in Hemp Milk
  • Table 2-9 A Comparison of Amino Acid Content in Hemp Seeds and Cow's Milk
• Additional Nutritional Pluses of Hemp Milk
• Figure 2-1 The Nutritional Composition of Hemp Seeds
• Hemp Milk, Diabetes, and Cardiovascular Disease
• The Production of Hemp Milk
• Ingredients in Hemp Milk
• The Flavors of Hemp Milk
  • Table 2-10 Selected Hemp Milk Manufacturers and Their Brand Names
• Coconut Milk
• Origins of Coconut Milk
• Health Impact
• Comparing Coconut Milk to Dairy Milk
  • Table 2-11 Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Coconut Milk
  • Table 2-12 Nutritional Profile of Unsweetened Coconut Milk
• The Flavors of Coconut Milk
  • Table 2-13 Selected Coconut Milk Manufacturers and Their Brand Names.
• Additional Varieties of Dairy Alternative Beverages
• Flax Milk
• Flax Milk One of the Leading, Non-animal Sources of Omega-3 Fatty Acids
  • Table 2-14 Nutritional Comparison of 2%-fat Cow's Milk to Sweetened Flax Milk
• Marketers of Flax Milk
  • Table 2-15 Flax Milk Manufacturers and Their Brand Names
• Sunflower Milk
• The Nutritional Profile of Sunflower Milk
  • Table 2-16 Nutritional Comparison of 2%-fat Cow's Milk to Sweetened Sunflower Milk
  • Table 2-17 Selected Sunflower Milk Manufacturers and Their Brand Names
• Oat Milk
  • Table 2-18 Pacific Foods Original Oat Milk Nutrient Profile
  • Table 2-19 Nutritional Comparison of 2%-fat Cow's Milk to Unsweetened Oat Milk
• Only One Marketer of Oat Milk
• Hazelnut Milk
  • Table 2-20 Nutritional Comparison of 2%-fat Cow's Milk to Sweetened Hazelnut Milk
• Only One Marketer of Hazelnut Milk
  • Table 2-21 Pacific Foods Original and Chocolate Hazelnut Milk Nutrient Profile

Chapter 3 Size and Growth of Market

• Key Points
• Note on IRI Data
• 2011 U.S. Retail Sales at $1.33 Billion
  • Table 3-1 U.S. Retail Sales of Dairy Alternative Beverages, 2010-2011 (in millions of dollars)
• 2011 Retail Sales at Just Under $500 Million for Leading Refrigerated Dairy Alternative Beverages
  • Table 3-2 U.S. Retail Sales of Leading Refrigerated Dairy Alternative Beverages, 2010-2011 (in millions of dollars)
• Retail Sales Estimated at $115 Million for Leading Shelf-Stable Dairy Alternative Beverages
  • Table 3-3 U.S. Retail Sales of Leading Shelf-Stable Dairy Alternative Beverages, 2010-2011 (in millions of dollars)
• Retail Sales Projected at $1.38 Billion for 2012
  • Table 3-4 Projected U.S. Retail Sales of Dairy Alternative Beverages, 2012 (in millions of dollars)
• U.S. Dairy Alternative Beverage Retail Sales Projected at $1.7 Billion in 2016
  • Table 3-5 U.S. Retail Sales of Dairy Alternative Beverages, 2007-2016 (in millions of dollars)
  • Table 3-6 U.S. Retail Sales of Soymilk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Soymilk Loses Share but Remains the Market Leader
• Average Price Per Volume for Soymilk Brands Remains Essentially Unchanged from 2010 to 2011
  • Table 3-7 U.S. Average Price Per Volume for Selected Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Silk Products Hold Nearly 90% of the U.S. Retail Branded Soymilk Market in 2011
  • Table 3-8 Retail Sales Market Share of Soymilk Brands in Food, Drug and Mass-Market Stores, 2010-2011
• Vanilla Slightly Leads Plain in the Retail U.S. Soy Milk Market in 2011
• Figure 3-1 Percentage of the U.S. Retail Soy Milk Market Held by Various Flavors, 2011
• Almond Milk Sales Leap Forward
  • Table 3-9 U.S. Retail Sales of Almond Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Average Price Per Volume for Branded Almond Milk Products Increases Slightly in 2011
  • Table 3-10 U.S. Average Price Per Volume for Selected Almond Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Almond Breeze at 58% Share in the Almond Milk Market
  • Table 3-11 Retail Sales Market Share of Almond Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011
• Rice Milk Sales Decline
  • Table 3-12 U.S. Retail Sales of Selected Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Average Price Per Volume for Rice Milk Brands Declines Slightly in 2011
  • Table 3-13 U.S. Average Price Per Volume for Selected Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Rice Dream Varieties Hold More than 89% of the Rice Milk Market
  • Table 3-14 Retail Sales Market Share of Rice Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011
• Coconut Milk Rocks the Market
  • Table 3-15 U.S. Retail Sales of Coconut Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Average Price Per Volume for So Delicious Coconut Milk Drops 13.4% from 2010 to 2011
  • Table 3-16 U.S. Average Price Per Volume for Selected Coconut Milk in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Silk Pure Coconut Holds 56% of the Branded Coconut Milk Market
  • Table 3-17 Retail Sales Market Share of Coconut Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011
• Hemp Milk Is a Small Player with Just Over $2 Million in Sales
  • Table 3-18 U.S. Retail Sales of Hemp Milk and Selected Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Average Price Per Volume for Hemp Milk Increases Slightly in 2011
  • Table 3-19 U.S. Average Price Per Volume for Selected Hemp Milk Brands in Food, Drug and Mass-Market Stores, 2010-2011 (in millions of dollars)
• Living Harvest's Tempt Hemp Milk Dominates U.S. Market for Branded Hemp Milk Products
  • Table 3-20 Retail Sales Market Share of Hemp Milk Brands in Food, Drug Grocery Stores Are the Most Popular Venue for Dairy Alternative Beverage Sales
  • Table 3-21 Dairy Alternative Beverage Sales by Venue, 2011

Chapter 4 The Marketers

• Key Points
• Competition in the Market
• Private Label Products Move Front and Center
• Marketers Introduce Single-Serve Dairy Alternative Beverages
• The Dairy Alternative Beverage Market Primarily Comprises Small, Private Companies
• Marketers of Dairy Alternative Beverages Respond to Consumer Health, Social and Ethical Concerns
• Dairy Alternative Beverage Manufacturers Emphasize Organic
• Competitive Profile: Blue Diamond Growers, Sacramento, CA
• Company Overview
• Products
  • Table 4-1 Blue Diamond Almond Milk Products
• Corporate Strategy
• Competitive Profile: Dean Foods Co.
• Company Overview
• Financial Information
• Products
  • Table 4-2 White Wave Silk Products
• Competitive Profile: Earth's Own Food Company Inc., Burnaby, British Columbia, Canada
• Company Overview
• Products
  • Table 4-3 Earth's Own Dairy Alternative Beverages
• Corporate Strategy
• Competitive Profile: Eden Foods, Inc., Clinton, MI
• Company Overview
• Products
  • Table 4-4 EdenSoy Organic Dairy Alternative Beverage Products
• Competitive Profile: The Hain Celestial Group, Inc., Melville, NY
• Company Overview
• Financial Information
• Dairy Alternative Beverage Products
  • Table 4-5 Hain Celestial Group Dairy Alternative Beverage Products
• Corporate Strategy
• Competitive Profile: Organic Valley Family of Farms, La Farge, WI
• Company Overview
• Products
  • Table 4-6 Organic Valley Soymilk Products
• Corporate Strategy
• Competitive Profile: Pacific Foods of Oregon, Inc., Tualatin, OR
• Company Overview
• Products
  • Table 4-7 Pacific Foods of Oregon Products
• Corporate Strategy
• Competitive Profile: Stremick's Heritage Foods LLC, Santa Ana, CA
• Company Overview
• Products
  • Table 4-8 Stremicks Heritage Foods' 8th Continent Soymilk Products
• Corporate Strategy

Chapter 5 Regulatory Policy and Legislative Issues

• Key Points
• The Food and Drug Administration Endorses the Health Benefits of Soy
• The Role of Isoflavones in Health
• The Food Allergen Labeling and Consumer Protection Act of 2004
• Exemptions, Petition, and Notification to the FALCPA
• Definition of a Food Allergy
• How Food Intolerance Differs from a Food Allergy
• FDA Regulations Related to Dairy Ingredients in Food and Beverage Products
• The U.S. Dietary Supplement Health and Education Act of 1994
• Adding Beneficial Nutrients to Conventional Foods
• Structure/Function Claims
• Health Claims
• The Difference Between Stated and Implied Health Claims
• The Nutrient-content Requirements Necessary for a Food to Bear a Health Claim
• Nutrient-Content Claims
• The USDA Position on the Term " Natural"
• The USDA Requirements for a Food or Beverage to Be Labeled " Organic"
  • Table 5-1 Elements of Conventional Versus Organic Farming
• National Milk Producers Federation Petitions the FDA to Prohibit Use of the Word " Milk" Relating to Plant-Based Beverages
• Accuracy in Labeling: Lacteal Secretions
• Accuracy in Labeling: Nutritional Quality
• Differences in Essential Nutrient Content Between Dairy Milk and Dairy Alternative Beverages
• The Case Against Casein
• Dairy Alternative Product Manufacturers Respond to the Labeling of Dairy-Free Products with the Words "Milk" or "Cheese"

Chapter 6 Trends and New Products

• Key Points
• Global Soy Beverage Product Sales Increase While Annual Launches See-Saw
  • Table 6-1 Number of Dairy Alternative Beverage Product Introductions in the United States, 2007-2011
  • Table 6-2 Soymilk Introductions in the U.S. Market, 2007-2011
  • Table 6-3 Hemp Milk Introductions in the U.S. Market, 2007-2011
  • Table 6-4 Almond Milk Introductions in the U.S. Market, 2007-2011
  • Table 6-5 Rice Milk Introductions in the U.S. Market, 2007-2011
  • Table 6-6 Coconut Milk Introductions in the U.S. Market, 2007-2011
• Soymilk Introductions in the United States from January 2009 to December 2011
  • Kroger Introduces Naturally Preferred and Private Selection Brands of Organic Soymilk Varieties
  • SunOpta Introduces Organic Soymilk
  • Seasonal Flavor, All Natural Soymilk Introduced by Silk
  • Earth Balance Introduces Organic Soymilk in Four Varieties
  • Silk All Natural Soymilk Introduced by WhiteWave Foods in 2010
• Almond Milk Introductions in the United States from January 2009 to December 2011
  • HyVee Introduces All Natural Almond Milk in Two Varieties
  • Trader Joe's Introduces Original and Vanilla Unsweetened Almondmilk
  • Whole Foods Market Launches Organic Almond Milk in Three Varieties
  • Silk Pure Almond All Natural Almondmilk Launched by White Wave Foods
  • Refrigerated Almond Breeze Joins the Dairy Case in 2009
  • Almond Dream Introduced in March 2009
• Rice Milk Introductions in the United States from January 2009 to December 2011
  • Alce Nero Files Product Report for Free-Trade, Organic Rice Milk
  • Good Karma Introduces Organic, Whole Grain, Rice Beverage Varieties
  • Wibe Natural Launches Rice Drink
• Hemp Milk Introductions in the United States from January 2009 to December 2011
  • Pacific Foods of Oregon Introduces Three Varieties of Hemp Milk in 2009
• Coconut Milk Introductions in the United States from January 2009 to December 2011
• Turtle Mountain Introduces the First Coconut Milk
  • Turtle Mountain Introduces So Delicious Coconut Milk Kefir
  • Innovative So Delicious All Natural Cultured Coconut Milk Expands Turtle Mountain Line of Dairy Alternative Beverages
  • Hain Celestial Introduces Coconut Dream in Three Varieties
  • WhiteWave Foods Introduces Silk Pure Coconut
  • Trader Joe's Introduces Coconut Milk Beverage in Vanilla and Unsweetened Versions
  • Selected Other Dairy Alternative Beverages Introduced in the United States from January 2009 to December 2011
  • Pacific Foods introduces All Natural Hazelnut Original NonDairy Beverage, Followed by a Chocolate Variety in 2010
  • Flax Milk Products Introduced in 2011
  • Pacific Foods of Oregon Introduces 7 Grain Non-Dairy Beverage in Two Flavors
  • New Packaging Technologies
  • Dairy Alternative Beverages Enter the Espresso Mainstream
• Snapshot of the Transforming Global Dairy Alternatives Market

Chapter 7 The Consumer

• Key Points
• Consumers Have Increased Consumption of Dairy Alternative Beverages in the Past Five Years
• Packaged Facts Survey Finds 5% of Respondents Are Lactose Intolerant, and 9% of Respondents Do Not Drink or Use Milk
  • Table 7-1 Consumer Rates for Lactose Intolerance or Avoidance of Dairy, 2011
• Nearly Three Quarters of Survey Respondents Report Drinking Milk Once a Day or Less
  • Table 7-2 Daily Usage Rates for Milk, 2011 (percent of product users)
• 2%-Fat Milk is the Product Purchased Most Often by Consumers of Milk
  • Table 7-3 Response to Question: What Type of Milk Do You Buy?, 2011 (percent of product users)
• Store Brand Milk Products Are Purchased Most Often by Consumers
  • Table 7- Response to Question: What Type of Brand of Milk Do You Buy?, 2011 (percent of product users)
• Supermarkets Are by Far the Most Popular Venue for Milk Purchases
  • Table 7-5 Response to Question: Where Do You Buy Milk?, 2011
• Packaged Facts Survey Finds Soymilk Is the Most Popular Dairy Alternative Beverage
  • Table 7-6 Response to Question: Which Milk Alternatives Do You Drink/Use?, 2011
• More Than Half of Purchasers of Soymilk Cite Nutritional Characteristics as a Primary Consideration for Purchase
  • Table 7-7 Reasons for Purchasing Soymilk, 2011
• Packaged Facts Survey Finds Use of the " Big Three" Dairy Alternative Beverages Declines With Age
  • Table 7-8 Popularity of the " Big Three" Dairy Alternatives Beverages (Soy, Almond and Rice) by Generational Cohort, 2011
• Packaged Facts Survey Finds Use of the " Big Three" Dairy Alternative Beverages Increases With the Ages of the Children in the Household
  • Table 7-9 Popularity of the " Big Three" Dairy Alternatives Beverages (Soy, Almond and Rice) by Age of Children in Household, 2011
• Packaged Facts Survey Finds Soymilk Is Most Popular Dairy Alternative Beverage Among Whites and Hispanics, but Almond Is Most Popular Among African-Americans and Asians
  • Table 7-10 Popularity of the " Big Three" Dairy Alternatives Beverages (Soy, Almond and Rice) by Ethnicity, 2011
• Consumers Overwhelming Regard Soy Products as Healthy
  • Table 7-11 The Most Commonly Consumed Soyfoods Among Consumers of Soy, 2010
• Diners Who Order Soymilk in Restaurants Dramatically Increase from 2009 to 2010
• Television News and the Internet Are the Leading Sources of Information about the Health Benefits and Nutrition of Soyfoods
  • Table 7-12 Sources of Health Benefits and Nutrition Information About Soyfoods and Percentage of Consumers Who Use Them, 1994, 2002 and 2010
• Packaged Facts Survey Finds 36% of Product users Report Drinking Soymilk Once a Day or More
  • Table 7-13 Daily Usage Rates for Soymilk, 2011 (percent of product users)
• Consumers Prefer Regular (Original) and Refrigerated Soymilk Products
  • Table 7-14 Response to Question: What Type of Soymilk Do You Buy?, 2011
• Supermarkets and Grocery Stores Are the Leading Venues for Soymilk
  • Table 7-15 Response to Question: Where Do You Buy Soymilk?, 2011
• Simmons Experian Survey Finds Number of People Who Are Modifying Their Diet Due to Lactose Intolerance Is Increasing, as Is Use of Soymilk in Addition to Regular Milk
  • Table 7-16 Lactose Intolerance and Soymilk Consumption, 2007 and 2011
• Packaged Facts Survey Finds 29% of Product Users Drink Almond Milk Once a Day or More
  • Table 7-17 Daily Usage Rates for Almond Milk, 2011 (percent of product users)
• Consumers Prefer Regular (Original) and Plain/Unflavored Almond Milk Products
  • Table 7-18 Response to Question: What Type of Almond Milk Do You Buy?, 2011
• As With Other Dairy Alternative Beverages, Supermarkets and Grocery Stores Are the Leading Venues for Almond Milk Purchases
  • Table 7-19 Response to Question: Where Do You Buy Almond Milk?, 2011
• Packaged Facts Survey Finds 11% of Product Users Drink Rice Milk Once a Day or More
  • Table 7-20 Daily Usage Rates for Rice Milk, 2011 (percent of product users)
• Consumers Prefer Regular Rice Milk in Vanilla Flavor
  • Table 7-21 Response to Question: What Type of Rice Milk Do You Buy?, 2011 (percent of product users)
• Supermarkets and Grocery Stores Are the Leading Venues for Rice Milk Purchases
  • Table 7-22 Response to Question: Where Do You Buy Rice Milk?, 2011
• Packaged Facts Survey Finds Most Consumers Are Uncertain of How Healthy Dairy Alternative Beverages are Compared to Dairy Milk, but the Great Majority of Consumers Believe Dairy Milk is Healthy
  • Table 7-23 Response to Psychographic Statements About Health Attributes of Milk and Milk Alternatives, 2011
• Packaged Facts Survey Finds Most Consumers Prefer the Taste of Dairy Milk to Dairy Alternative Beverages
  • Table 7-24 Response to Psychographic Statements About Taste Preferences Relating to Milk and Milk Alternatives, 2011
• Nearly 60% of Consumers Are Concerned About Growth Hormones in Milk, and 30% Believe Organic Beverages Are Worth the Higher Cost
  • Table 7-25 Response to Other Psychographic Statements About Milk and Milk Alternatives, 2011
• Half of Product Users Report Consuming Soymilk Five Years Previous, Compared to 21% Who Report Consuming Almond Milk Five Years Previous
  • Table 7-26 Response to Questions About Milk Alternative Consumption Trends, 2011 (percent of product users)
• Consumption of All Dairy Alternative Beverages Increases Substantially from 2006 to 2011, With Almond Milk Seeing the Biggest Gain
  • Table 7-27 Response to Questions About Soymilk Use Five Years Ago, 2011 (percent of product users)
• Silk Soy Milk Leads the Pack As the Dairy Alternative Beverage Purchased Most Often By Consumers
  • Table 7-28 Response to Question: Which Brand(s) of Milk Alternatives Do You Purchase Most Often?, 2011
• Kansas State University Survey on Organic Soymilk
• Figure 7-1 Perceptions of Store-Brand to Branded Soymilk Products in Term of Brand Attributes and Perceptions of Soymilk Ingredients from Different Origins in Terms of Quality

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