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市場調查報告書

美國的草坪、園藝用品市場

Lawn and Garden Equipment in the U.S., 11th Edition

出版商 Packaged Facts 商品編碼 225435
出版日期 內容資訊 英文 156 Pages
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美國的草坪、園藝用品市場 Lawn and Garden Equipment in the U.S., 11th Edition
出版日期: 2015年05月18日 內容資訊: 英文 156 Pages
簡介

美國人喜歡照顧草坪、庭園,不過,經濟和天氣持續打壓這個5年的草坪、園藝(L&G)用品的銷售額。室外用電動器具(OPE),工具、器具(T/I)及灌水/灑水用器具(W/S)組成的100億美元規模的零售市場,從2010年到2014年下跌年複合成長率(CAGR)0.2%以上(但,比以前的分析結果改善)。OPE佔2012年的L&G用品零售的3分之2以上。今後,美國的L&G用品的零售銷售額預計以年複合成長率3%推移,2019年達到118億美元。

本報告提供美國的草坪、園藝用品市場相關之各產品類型調查分析、各產品類型的零售銷售額實際成果、預測、影響成長要素、產品結構、新產品趨勢、競爭環境、主要企業簡介、消費者購買趨勢分析等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 市場

  • 簡介
  • 調查範圍
  • 調查手法
  • 產品分類定義
  • 室外用電動器具的分類
  • 工具、器具的分類
  • 灌水、灑水用器具的分類
  • 其他的分類
  • 市場規模、成長率
  • 影響成長要素
  • 各類別銷售額
  • 各產品區隔銷售額
  • 市場預測

第3章 經銷商

  • 概要
  • 草坪、園藝用品市場
  • 室外用電動器具的分類
  • 灌水、灑水用器具的分類
  • 合併、收購、子公司出售
  • 競爭簡介
  • Husqvarna Group
  • MTD Products
  • John Deere
  • TTI (Techtronic Industries)
  • Toro
  • Briggs & Stratton
  • Ariens
  • Stihl Inc.
  • Honda Power Equipment
  • Stanley Black & Decker
  • Echo Inc.
  • The Ames Companies (舊AmesTrue Temper)
  • Fiskars
  • Corona Clipper
  • Swan
  • Apex Hose
  • Suncast Corp.
  • Rain Bird
  • Orbit Irrigation Products
  • Craftsman (Sears Holdings Corporation)

第4章 新產品、零售、行銷趨勢

  • 產品趨勢
  • 零售趨勢
  • 行銷趨勢

第5章 消費者

  • L&G (草坪、園藝) 用品擁有家庭的比率有降低趨勢
  • 擁有土地面積的大小,影響L&G用品擁有率
  • 擁有率最高的L&G電動器具:剪枝機、割草機
  • 最想要的L&G工具:掘土機、耙子
  • L&G用品的購買要素:大半為現有產品的更換
  • 擁有率最高的品牌:Craftsman及Black & Decker
  • 銷售佔有率最高的品牌:Black & Decker
  • 購買率最高的產品:軟管類

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目錄
Product Code: LA5474488

The economy and weather continued to suppress sales of lawn and garden (L&G) equipment over the last five years despite the fact that Americans love to care for their lawns and gardens. Packaged Facts estimates total retail sales of the L&G equipment market, consisting of outdoor power equipment (OPE), tools and implements (T/I), and watering/spraying equipment (W/S), at $10.2 billion in 2014. OPE accounted for 68% or $7 billion of total sales. T/I accounted for 16% or $1.7 billion and W/S equipment for over 15% or about $1.6 billion in sales.

Sales of L&G equipment peaked at the height of the housing boom in 2005, and have been declining and trying to recover since then. The market stabilized somewhat with sales declining by a CAGR of 0.2% between 2010 and 2014. This is an improvement over 2008 to 2012, when sales declined by a CAGR of more than 1%. Lawn and Garden Equipment in the U.S., 11th Edition details how L&G equipment is a mature market with sales highly dependent on the economy, housing, household formation, weather, and seasonality. Continued economic challenges have made market recovery uneven and weather has also created fluctuations in sales year-to-year.

Forecasting future market sales is near impossible given so many variables. However Packaged Facts projects retail sales will increase by a CAGR of 3% to reach $11.8 billion in 2019. Many assumptions are built into the forecast including improvement in the economy, a sustained housing recovery, and an increase in household formations. Weather will have a significant impact on the forecast and is impossible to predict. Continued drought conditions and severe water restrictions in some parts of the U.S. will likely have a negative impact on several segments across all categories. Growth will be driven by increasing popularity of riding/tractor lawn mowers and zero-turn models in particular. Electric products, particularly lithium ion battery-powered products, will also contribute to growth. The segment is expected to continue growing as battery technology is improving rapidly to deliver power and performance equal to gas-powered products. Lawn and Garden Equipment in the U.S., 11th Edition discusses new technologies and marketers that are challenging leading players in this arena.

Both marketers and retailers are challenged to grow in a mature and highly competitive L&G equipment market. Marketers fight to primarily take share from each other and a relatively small number of players account for the majority of sales. Few marketers compete across all categories, and leaders differ by category. Husqvarna and MTD Products remain the largest marketers of OPE, with each deriving sales from a number of brands that target every price segment. TTI, through its Homelite and Ryobi brands, and Black & Decker are leaders in electric OPE (corded and battery.) Ames, through multiple brand offerings, is the leader by a wide margin in T/I, and is a major player in some W/S products. The W/S category is relatively concentrated with a few major competitors leading individual product segments. Although a retailer and not a manufacturer, Sears is a major marketer of L&G equipment through its private label Craftsman brand. Private label store brands are significant factors in the market with Home Depot and Lowe's marketing extensive product lines through multiple brands.

Home Depot and Lowe's, plus Walmart and Sears/Kmart (both owned by Sears Holdings) dominate sales of L&G equipment in the U.S. They along with other mass retailers control 75% of total market sales and at least 80% of OPE sales. Consumers also shop the Internet aggressively, mainly for information and pricing on OPE. It's estimated that more than a third of OPE consumers shop online, seeking price comparisons and information on product features. Lawn and Garden Equipment in the U.S. 11th Edition outlines the importance of omni-channel retailing which integrates computers and mobile devices with bricks-and-mortar stores, direct mail, and catalogs to provide consumers with a convenient, seamless shopping experience allowing them to buy wherever, however, and whenever they want.

Scope of Report

This report presents a detailed analysis of the U.S. consumer market for do-it-yourself (DIY) lawn and garden (L&G) equipment. It outlines key issues and trends affecting the overall market and analyzes all product categories including outdoor power equipment (OPE), tools and implements (T/I), and watering/spraying equipment (W/S). The report also discusses major players and brands and analyzes their key activities and performance. Market size data are provided for 2010-2014 and projections for 2014-2019. All retail channels that sell consumer L&G equipment are covered and considered in arriving at overall market size estimates, market trends and competitive analysis.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included proprietary Packaged Facts online consumer surveys as well as consultation with industry sources and on-site examinations of the retail sector. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports.

Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Our analysis of consumer trends relies on data from various sources including national online consumer usage surveys conducted in June 2013 and April 2015 by Packaged Facts, and Simmons National Consumer Surveys for Fall 2004 through Fall 2014, from Experian Marketing Services. The Packaged Facts national online consumer surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

Chapter 1: Executive Summary

  • Introduction
  • Scope of Report
  • Methodology
  • Product Category Definitions
  • Outdoor Power Equipment Category
  • Table 1-1 Outdoor Power Equipment Product Segments
  • Tools and Implements Category
  • Table 1-2 Tools and Implements Product Segments
  • Watering/Spraying Equipment Category
  • Table 1-3 Watering and Spraying Equipment Product Segments
  • Areas Outside Scope
  • Market Size and Growth
  • L&G Equipment Sales at $10.2 Billion in 2014
  • Figure 1-1 Retail Dollar Sales of Lawn & Garden Equipment, 2010-2014 (in millions)
  • Factors Affecting Market Growth
  • Category Sales
  • Figure 1-2 Retail Dollar Shares of Lawn & Garden Equipment by Product Category, 2014 (percent)
  • Product Segment Sales
  • Majority of OPE Sales from Lawn Care Products
  • A Third of T/I Category Sales Comes from Long-Handled Tools
  • Hoses and Reels Account for 40% of W/S Equipment Category
  • Mass Retailers Account for Three Quarters of L&G Equipment Sales
  • Market Forecast
  • Figure 1-3 Projected Retail Dollar Sales for Lawn & Garden Equipment, 2014-2019(in millions)
  • The Marketers
  • Market is Relatively Concentrated
  • Figure 1-4 Leading Marketers of L&G Equipment by Manufacturers' Dollar Share, 2014(percent)
  • Category Leaders
  • Private Label a Significant Factor in Market
  • New Product, Retailing, and Marketing Trends
  • Product Trends
  • Illustration 1-1: Ego 56 Volt Lithium-ion OPE
  • Illustration 1-2: Droplet Smart Sprinkler System
  • Retail Trends
  • Illustration 1-3: Home Depot Interconnected Retail Initiative
  • Marketing Trends
  • The Consumer
  • Percentage of Households Owning L&G Equipment Declines
  • Figure 1-5 Share of Households That Own Lawn & Garden Equipment, 2004-2014(percent)
  • Size of Land Influences Level of L&G Equipment Ownership
  • Table 1-4 Share of Households That Own Lawn & Garden Equipment: By Size of Land Around Home, 2014 (percent)
  • Lawn Mowers and Trimmers Most-Owned L&G Power Equipment
  • Homeowners Need Shovels and Rakes Most
  • L&G Equipment Purchases Driven by Replacement of Existing Products
  • Craftsman and Black & Decker Most Owned by Consumers
  • Black & Decker Purchased by Consumers at Highest Rate
  • Highest Purchasing Rates Are for Hose Products
  • Table 1-5 Share of Gardeners Who Bought Watering or Spraying Lawn & Garden Equipment in Last 12 Months, 2013 vs. 2015 (percent)

Chapter 2: The Market

  • Introduction
  • Scope of Report
  • Methodology
  • Product Category Definitions
  • Outdoor Power Equipment Category
  • Table 2-1 Outdoor Power Equipment Product Segments
  • Tools and Implements Category
  • Table 2-2 Tools/Implements Product Segments
  • Watering/Spraying Equipment Category
  • Table 2-3 Watering/Spraying Equipment Product Segments
  • Areas Outside Scope
  • Market Size and Growth
  • L&G Equipment Sales at $10.2 Billion in 2014
  • Figure 2-1 Retail Dollar Sales of Lawn & Garden Equipment, 2010-2014 (in millions)
  • Uneven Performance Since 2010
  • Table 2-4 Retail Dollar Sales of Lawn & Garden Equipment, 2010-2014 (in millions)
  • Factors Affecting Market Growth
  • Housing and Households
  • Sluggish Growth of Household Formations
  • Figure 2-2 Number of U.S. Households, 2004-2014 (households, millions)
  • Home Ownership on Downward Spiral
  • Figure 2-3 U.S. Home Ownership, 2004-2014 (percent)
  • Housing Recovering Unevenly, Still Well Below 2005 Peak
  • Figure 2-4 Annual Existing Home Sales and Housing Starts, 2002-2015
  • Table 2-5 Annual Existing Home Sales and Housing Starts, 2002-2015
  • New Home Sales Well Off Peak; Median Prices Recover to New Highs
  • Table 2-6 Annual New Single-Family Home Sales and Median Annual Sales Price, 2000-2015
  • Economy and Spending
  • Unemployment Rate Declines from 2009 High
  • Figure 2-5 U.S. Unemployment Rate, 2004-2015 (percent)
  • Median Incomes Down from 2007 High
  • Figure 2-6 Real Median Household Income, 2003-2013 (dollars)
  • Lagging Economy Impacts Consumer Spending
  • Figure 2-7 Change in Real GDP and Personal Consumption Expenditures, 2007-2014(percent change)
  • Non-Home Borrowing Recovers, Driven by Auto and Student Loans
  • Figure 2-8 U.S Consumer Credit Outstanding, 2004-2014 ($, billions)
  • Home Borrowing Continues to Decline
  • Figure 2-9 U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2014($, billions)
  • Consumers Increase Savings Rates, Reduce Spending
  • Table 2-7 Personal Income and Its Disposition, 2007-2014 ($ billions)
  • Americans Spend Most on Housing and Homes
  • Table 2-8 U.S. Personal Consumption Expenditures by Type of Product, 2006-2013(billions)
  • Low Prices Help Drive Consumer Spending For L&G Equipment
  • Figure 2-10 Total CPI and CPI for Gardening and Lawncare Services, and Outdoor Equipment and Supplies, 2005-2014
  • Sales Decline through Building Materials, Garden Equipment, and Supply Dealers
  • Figure 2-11 Monthly Sales of Building Materials, Garden Equipment, & Supply Dealers, 2006-2015 ($ millions)
  • Weather Has Significant Effect on L&G Equipment Sales
  • L&G Equipment Sales Highly Seasonal
  • Regionality Based on Geography and Living Conditions
  • Category Sales
  • Figure 2-12 Retail Dollar Shares of Lawn & Garden Equipment by Product Category,2014 (percent)
  • Table 2-9 Retail Dollar Sales of Lawn & Equipment by Category, 2010-2014(in millions)
  • Product Segment Sales
  • Majority of OPE Sales from Lawn Care Products
  • Figure 2-13 Retail Dollar Shares of Outdoor Power Equipment by Product Segment,2014 (percent)
  • Table 2-10 Retail Dollar Sales of Outdoor Power Equipment by Product Segment,2012-2014 (millions)
  • A Third of T/I Category Sales Comes from Long-Handled Tools
  • Figure 2-14 Retail Dollar Shares of Tools and Implements by Product Segment, 2014 (percent)
  • Table 2-11 Retail Dollar Sales of Tools and Implements by Product Segment, 2012-2014 (millions)
  • Hoses and Reels Account for 40% of W/S Equipment Category
  • Figure 2-15 Retail Dollar Shares of Watering/Spraying Equipment by Product Segment, 2014 (percent)
  • Table 2-12 Retail Dollar Sales of Watering/Spraying Equipment by Product Segment, 2014 (millions)
  • Mass Retailers Account for Three Quarters of L&G Equipment Sales
  • Figure 2-16 Dollar Shares of Lawn & Garden Equipment Sales by Retail Channel, 2014(percent)
  • Home Centers
  • Discount Stores
  • L&G Specialty Stores
  • Hardware Stores
  • Other
  • Market Forecast
  • Figure 2-17 Projected Retail Dollar Sales for Lawn & Garden Equipment, 2014-2019(in millions)

Chapter 3: The Marketers

  • Overview
  • Table 3-1 Selected Marketers of L&G Equipment by Product Category, 2015
  • Private Label a Significant Factor in Market
  • Table 3-2 Selected Private-Label Lawn & Garden Equipment Brands, 2015
  • Licensing Extends Brand Reach
  • Lawn and Garden Equipment Market
  • Figure 3-1 Leading Marketers of L&G Equipment by Manufacturers' Dollar Share, 2014 (percent)
  • Outdoor Power Equipment Category
  • Table 3-3 Leading Marketers of Lawn & Garden Outdoor Power Equipment, 2015
  • Tools and Implements Category
  • Table 3-4 Leading Marketers of Lawn & Garden Tools & Implements, 2015
  • Watering/Spraying Equipment Category
  • Table 3-5 Leading Marketers of Lawn & Garden Watering/Spraying Equipment, 2015
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles
  • Husqvarna Group
  • Table 3-6 Husqvarna Lawn & Garden Equipment Products
  • MTD Products
  • Table 3-7 MTD Products L&G Equipment Products
  • John Deere
  • Table 3-8 John Deere Lawn & Garden Equipment Products
  • TTI (Techtronic Industries)
  • Table 3-9 TTI Lawn & Garden Equipment Products
  • Toro
  • Table 3-10 Toro Sales, Fiscal Years 2008-2014 (in millions)
  • Table 3-11 Toro Lawn & Garden Equipment Products
  • Briggs & Stratton
  • Table 3-13 Briggs & Stratton Lawn & Garden Equipment Products
  • Ariens
  • Table 3-14 Ariens Lawn & Garden Equipment Products
  • Stihl Inc.
  • Table 3-15 Stihl Lawn & Garden Equipment Products
  • Honda Power Equipment
  • Table 3-16 Honda Lawn & Garden Equipment Products
  • Stanley Black & Decker
  • Table 3-17 Black & Decker Lawn & Garden Equipment Products
  • Echo Inc.
  • Table 3-18 Echo Inc. Lawn & Garden Equipment Products
  • The Ames Companies (formerly AmesTrue Temper)
  • Table 3-19 Ames True Temper Sales, Fiscal Years 2008-2014 (in millions)
  • Table 3-20 Ames True Temper Lawn & Garden Equipment Products
  • Fiskars
  • Table 3-21 Fiskars Lawn & Garden Equipment Products
  • Corona Clipper
  • Table 3-22 Corona Clipper Lawn & Garden Equipment Products
  • Swan
  • Table 3-23 Swan Lawn & Garden Equipment Products
  • Apex Hose
  • Table 3-24 Apex Lawn & Garden Equipment Products
  • Suncast Corp.
  • Table 3-25 Suncast Lawn & Garden Equipment Products
  • Rain Bird
  • Table 3-26 Rain Bird Lawn & Garden Equipment Products
  • Orbit Irrigation Products
  • Table 3-27 Orbit Irrigation Lawn & Garden Equipment Products
  • Craftsman (Sears Holdings Corporation)
  • Table 3-28 Sears Craftsman Lawn & Garden Equipment Products

Chapter 4: New Product, Retailing, and Marketing Trends

  • Product Trends
  • Outdoor Power Equipment (OPE) Category
  • Zero Turn Mowers Continue to Grow
  • Illustration 4-1: Troy-Bilt Mustang Pivot
  • The Coolness Factor
  • Illustration 4-2: McCulloch Redesigns to Connote Power and Coolness
  • Cub Cadet Gets Even Stronger
  • Illustration 4-3: Cub Cadet XT Enduro Series Lawn Tractors
  • Innovation Drives Snow Blowers
  • Illustration 4-4: Snapper Single-Stage Snow Thrower SnowShredder
  • Illustration 4-5: Cub Cadet 3X 3-Stage Snow Thrower
  • Cutting the Cord Continues to Grow
  • Illustration 4-6: Black & Decker 40 Volt Max Lithium-ion Batteries
  • Illustration 4-7: Ego 56 Volt Lithium-ion OPE
  • Illustration 4-8: Greenworks Pro 80 volt Lithium Ion Batteries
  • Cub Cadet's Fully-Electric Zero-Turn Riding Mower
  • Illustration 4-9: Cub Cadet's Fully-Electric Zero-Turn Riding Mower
  • CORE Outdoor Power Uses Gasless Motor Technology
  • Illustration 4-10: CORE Outdoor Power Products
  • IRobot Developing a Robotic Lawn Mower
  • Illustration 4-11: Robotic Lawn Mowers
  • Combination/Multi-Task Units Expand into Wheeled Equipment
  • Illustration 4-12: Black & Decker 3-N-1 Compact Mower
  • Illustration 4-13: Troy-Bilt Flex
  • Toro Recycler Mower with SmartStow
  • Illustration 4-14: Toro Recycler Mower with SmartStow
  • Toro Custom Z-Builder
  • Illustration 4-15: Toro Custom Z-Builder
  • Tools and Implements (T/I) Category
  • Ergonomic Becomes Common Feature
  • Illustration 4-16: New Ergonomic Garden Hand Tools
  • Designed for Specialty Use
  • Illustration 4-17: Corona Hydroponic Micro Snips
  • An Improved Snow Brush
  • Illustration 4-18: True Temper Scratch-Free Snow Brush
  • Easier to Use and More Functional Wheelbarrows
  • Illustration 4-19: Worx Aerocart
  • Scotts Innovates in a Stagnant Segment
  • Illustration 4-20: Scotts Snap Cartridge Spreader System
  • Watering/Spraying (W/S) Equipment Category
  • Water Conservation Key Trend
  • Managing Water Use
  • Illustration 4-21: Droplet Smart Sprinkler System
  • Illustration 4-22: Miracle-Gro SoakerSystem
  • Renewed Attention in Rain Barrels
  • Illustration 4-23: Rain Barrels at Home Depot
  • Making DIY Irrigation Easier
  • Illustration 4-24: Rain Bird In-Ground Automatic Sprinkler System
  • Eliminating Kinking in Hoses
  • Illustration 4-25: Scotts MaxFLEX Hose
  • Hose Storage Becomes Even More Stylish
  • Illustration 4-26: Ames NeverLeak Deco Metal Hose Cabinet
  • Hose Reel Rotates 360 Degrees
  • Illustration 4-27: Liberty Garden Products Navigator Hose Reel
  • Expandable Garden Hoses Move into Stores
  • Illustration 4-28 : Expandable Garden Hoses
  • Feed Plants While Watering
  • Illustration 4-29: Miracle-Gro LiquaFeed and Universal Feeder
  • Retailing Trends
  • Internet Grows in Importance, Particularly for OPE
  • Illustration 4-30: Internet Retailers of L&G Equipment
  • Houzz Major Internet Community for Home Design
  • Illustration 4-31: Houzz
  • Omni Channel Retailing Has become Essential
  • Illustration 4-32: Home Depot Interconnected Retail Initiative
  • Home Depot Garden Club
  • Illustration 4-33: Home Depot Garden Club
  • Supporting Independent Dealers
  • Illustration 4-34: Stihl Promotes Independently Owned Businesses
  • Marketing Trends
  • Fiskars Discover the Difference Tour
  • Illustration 4-35: Fiskars Discover the Difference Tour
  • Troy-Bilt Test Events at Lowe's
  • Illustration 4-36: Troy-Bilt Test Events at Lowe's
  • Manufacturers Sponsor Events to Build Brand Awareness
  • Illustration 4-37: Echo Sponsorships
  • Illustration 4-38: Stihl Timbersports Series
  • Doing Good Is Good For Business
  • Illustration 4-39: Community Programs
  • Licensing Extends Brand Reach
  • Illustration 4-40: Scotts Licensed Sync System
  • Companies Rebrand to Increase Relevance
  • Illustration 4-41: Ames Rebranding
  • Illustration 4-42: Black & Decker Rebranding
  • Made in USA Making a Comeback
  • Illustration 4-43: Promoting Made in America
  • Better Warranty is Marketing Tool
  • Illustration 4-44: Consumer Warranties for OPE
  • Look Before You Pump
  • Illustration 4-45 : OPEI Campaign

Chapter 5: The Consumer

  • Sources
  • Thirty Percent of Americans Garden
  • Figure 5-1 Percent of Adults Who Gardened in Last 12 Months, 2004-2014
  • Demographics of Gardeners
  • Table 5-1 Demographic Indexes for Participating in Gardening in Last 12 Months, 2014 (adults)
  • Percentage of Households Owning L&G Equipment Declines
  • Figure 5-2 Percent of Households That Own Lawn & Garden Equipment, 2004-2014
  • Size of Land Influences Level of L&G Equipment Ownership
  • Table 5-2 Percent of Households That Own Lawn & Garden Equipment: By Size of Land Around Home, 2014
  • Lawn Mowers and Trimmers Are Most-Owned L&G Power Equipment
  • Table 5-3 Percent of Households That Own Selected Types of Power Lawn & Garden Equipment, 2004-2014
  • Homeowners Need Shovels and Rakes Most
  • Table 5-4 Percent of Households That Own Selected Types of Lawn & Garden Tools/Implements, 2004-2013
  • L&G Equipment Purchases Driven by Replacement of Existing Products
  • Trimmers and Mowers Purchased at Highest Rates of OPE
  • Table 5-5 Number of Households That Bought Selected Types of Power Lawn & Garden Equipment in Last 12 Months, 2004-2014 (in thousands)
  • Rakes and Shovels Purchased at Much Higher Rates than Other T/I
  • Table 5-6 Number of Households That Bought Selected Types of Lawn & Garden Tools/Implements in Last 12 Months, 2004-2013 (in thousands)
  • Demographic Differences Between Owners and Buyers
  • Age
  • Income
  • Region
  • Race
  • Kind of Residence
  • Table 5-7 Demographic Indexes for Ownership or Purchasing of Selected Lawn and Garden Equipment Products, 2014
  • Craftsman and Black & Decker Most Owned by Consumers
  • Table 5-8 Selected Brands of Lawn & Garden Equipment Owned by Consumers, 2004-2014 (percent)
  • Black & Decker Purchased by Consumers at Highest Rate
  • Table 5-9 Number of Households Purchasing Selected Brands of Lawn & Garden Equipment in Last 12 Months, 2004-2014 (in thousands)
  • Demographic Differences by Brand
  • Craftsman
  • Black & Decker
  • John Deere
  • Toro
  • Lawn Boy
  • Stihl
  • Ariens
  • Homelite
  • Worx
  • Scotts
  • Table 5-10 Demographic Indexes for Ownership of Selected Lawn & Garden Equipment Brands, 2014 (index)
  • Demographic Differences by Selected MTD Products' Brands
  • Gender
  • Age
  • Household Income
  • Region
  • Race
  • Number of People in Household
  • Table 5-11 Demographic Indexes for Ownership of Selected MTD Brands of Lawn & Garden Equipment, 2014 (index)
  • Demographic Differences by Selected Husqvarna Brands
  • Gender
  • Age
  • Household Income
  • Region
  • Race
  • Number of People in Household
  • Table 5-12 Demographic Indexes for Ownership of Selected Husqvarna Brands of Lawn & Garden Equipment, 2014 (index)
  • Consumers Purchase Garden Hose Products at Highest Rates
  • Table 5-13 Percent of Outdoor Gardeners Who Bought Watering or Spraying Lawn & Garden Equipment in Last 12 Months, 2013 vs. 2015
  • Most Spend Less Than $100 a Year on Watering or Spraying Products
  • Figure 5-3 Amount Spent on Watering or Spraying Lawn & Garden Equipment in Last 12 Months, 2015 (percent of product purchasers)
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