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市場調查報告書
美國的草皮・園藝用品市場:第9版
Lawn and Garden Products and Services in the U.S., 9th Edition
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美國的草皮・園藝用品市場:第9版 是由出版商Packaged Facts在2011年12月所出版的。
這份英文市場調查報告書包含212 Pages 價格從美金3750起跳。
本報告分就各產品類別加以調查分析美國的草皮・園藝用品市場，各類型產品的零售銷售額實際成果與預測(∼2016年)，影響成長要素，產品組成，新產品趨勢，競爭環境，再加上主要企業簡介，消費者購買趨勢分析，為您概述為以下內容。
第1章 摘要整理
第2章 總市場
- 概要
- 市場規模·成長率·組成因素
- 市場預測
- 經銷商
- 流通·零售
- 消費者概要
- 簡介
- 未來展望:市場機會及威脅
第3章 草坪·園藝相關設備
- 概要
- 市場規模·成長率·組成因素
- 市場預測
- 經銷商
- 競爭環境
- 產品趨勢
- 流通·零售
- 消費者趨勢
第4章 草坪·園藝相關的消耗品
- 產品
- 肥料/裁培介質
- 農藥
- 「Weed-and-Feed(除草劑混合草坪肥料)」
- 來自政府的法規
- 市場規模·成長率·產品組成
- 市場預測
- 銷售企業
- 產品趨勢
- 流通·零售
- 消費者趨勢
第5章 專業維護草坪服務
- 維護種類
- 市場規模·成長率
- 市場預測
- 競爭環境
- 消費者趨勢
Abstract
This new edition continues Packaged Facts' tradition of comprehensive coverage
of the U.S. lawn & garden market, valued at over $25 billion at retail in
2011. Closely linked to housing and employment trends, the market has suffered
from the recession and its lingering drag on the economy, as well as other
dampening factors including high energy prices and climate concerns. Some of
those challenges also represent opportunities, however. For example, "green"
gardening threatens traditional L&G (gas-powered machinery, synthetic
chemicals), but also offers a way forward into a more sustainable future as a
new generation of gardeners embrace trends including organic gardening and
food gardening. The all-important aging Boomer segment also holds promise,
including in professional lawn care services.
Building on the continuity and coverage of previous editions, this fully
updated report examines the U.S. market for lawn and garden products and
services, including all products and services sold for maintenance, treatment,
and enhancement of lawns, gardens, and landscapes. Focusing primarily on the
consumer sector, the report divides the market into three categories:
Equipment (power and hand-held), Supplies (insecticides and fertilizer), and
Services. Following an overview chapter detailing the market as a whole and
providing cross-category perspective, the study offers separate in-depth
chapter analyses of each category, including market size, composition, and
projections; competitive trends; retail trends; and consumer trends.
An important new feature is consumer data from Packaged Facts' proprietary
online survey conducted in September 2011, supplemented by cross-tabulated
consumer survey results from Experian Simmons. Coverage includes trended
levels of participation in home gardening and trended ownership and purchasing
rates for three categories: power equipment, hand held tools, and supplies.
Each of these categories is broken down by product type, with proprietary
survey data indicating level of spending and outlet for purchasing. The report
also presents demographic profiles and highlights of the U.S. gardener and of
participants in each of the product categories, and quantifies consumer usage
rates and spending trends for professional lawn care services.
Table of Contents
Chapter 1: Executive Summary
- Scope and Methodology
- Scope of Study
- Report Methodology
- Market Trends
- Economic Downturn Takes a Toll
- Table 1-1: U.S. Retail Sales of Lawn & Garden Products and Services,
2007-2011 (in millions of dollars)
- Share and Sales by Category
- Share of Sales by Retail Channel
- Figure 1-1: Share of U.S. Retail Sales of Lawn & Garden Equipment and
Supplies by Distribution Outlet, 2011 (percent)
- Market Outlook
- A Weak Housing Market
- Aging Boomers
- Climate Change
- Regulation
- Green L&G: Challenge and Opportunity
- Market Projections
- Competitive Overview
- Overview
- U.S. vs. Foreign Ownership
- Major Marketers
- Equipment
- Supplies
- Services
- Distribution & Retail
- Distribution Channels
- Consumer Trends
- Popularity of Lawn and Garden Activities Declining
- Figure 1-2: Participation in Gardening as Leisure Activity in Last 12
Months, 2007-2011 (percent of U.S. adults)
- The Gardening Hobbyist
- Figure 1-3: Percentage of U.S. Consumers Who Do Any Type of Outdoor
Gardening, Indoor Gardening, or Composting, 2011 (U.S.
- adults)
- Demographics of Gardening Enthusiasts
Chapter 2: The Overall Market
- Overview
- Scope of Study
- Three Lawn & Garden Categories: Equipment, Supplies, Services
- Government Regulation
- The EPA
- EPA and OPE
- EPA and Pest Control
- At the State Level
- At the Local Level
- Market Size, Growth and Composition
- Economic Downturn Takes a Toll
- Table 2-1: U.S. Retail Sales of Lawn & Garden Products and Services,
2007-2011 (in millions of dollars)
- Share and Sales by Category
- Table 2-2: Share of U.S. Retail Sales of Lawn & Garden Market by
Category: Equipment, Supplies, Services, 2007 vs. 2011 (percent and in
billions of dollars)
- Share of Sales by Retail Channel
- Figure 2-1: Share of U.S. Retail Sales of Lawn & Garden Equipment and
Supplies by Distribution Outlet, 2011 (percent)
- Seasonality
- Regionality
- Market Outlook
- Housing
- Sales of New/Existing Homes
- Table 2-3: Sales of New and Existing Homes, 2002-2011 (in thousands)
- Table 2-4: U.S. Housing Starts, 2002-2011 (in thousands)
- Home Prices
- Mortgage Rates
- Glut and Foreclosures
- The Economy
- Breakdown
- Impact on L&G Market
- Globalization and the Dollar
- Changes Loom
- Aging Boomers
- Table 2-5: Number and Share of Total U.S. Population Growth for Selected
Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent)
- Climate Change
- Regulation
- Green L&G
- Challenge and Opportunity
- Green L&G Concepts
- Edible Yards
- Food Gardening
- Opportunities in Food Gardens
- Market Projections
- Table 2-6: Projected U.S. Retail Sales of Lawn & Garden Products and
Services, 2011-2016 (in millions of dollars)
- Table 2-7: U.S. Retail Sales of Lawn & Garden Products and Services by
Category: Equipment, Supplies, Services, 2007, 2011, 2016 (percent and in
millions of dollars)
- The Marketers
- Overview
- U.S. vs. Foreign Ownership
- Major Marketers
- Equipment
- Supplies
- Services
- Distribution & Retail
- Distribution Patterns: Direct vs. Intermediary
- Distributors Still Play Vital Role
- Distribution Channels
- Home Centers on Top
- Home Depot
- Lowe's Companies
- Walmart
- Sears Holdings Co.
- Target
- Garden Centers/Nurseries
- Hardware Stores
- Other Retail Venues
- Consumer Overview
- Introduction
- Methodology
- Historical Trend: Popularity of Lawn and Garden Activities Declining
- Table 2-8: Percentage of U.S. Households Participating in Lawn & Garden
Activities, 2001-2007
- Figure 2-2: Participation in Gardening as Leisure Activity in Last 12
Months, 2007-2011 (percent of U.S. adults)
- Table 2-9: Owning or Purchasing in Last 12 Months of Lawn & Garden Power
Equipment or Hand Equipment, 2007 vs. 2011 (percent of U.S. adults)
- The Gardening Hobbyist
- Figure 2-3: Percentage of U.S. Consumers Who Do Any Type of Outdoor
Gardening, Indoor Gardening, or Composting, 2011 (U.S. adults)
- Table 2-10: Participation in Outdoor Gardening: By Type, 2011 (percent
of U.S. adults)
- Figure 2-4: Annual Household Spending on Outdoor Gardening: By Spending
Range, 2011 (percent of U.S. adults)
- Table 2-11: Reasons for Outdoor Gardening, 2011 (percent of U.S. adults)
- Demographics of Gardening Enthusiasts
- Table 2-12: Demographic Characteristics of Participants in Gardening as
Leisure Activity in Last 12 Months, 2011 (percentage and index of U.S.
households)
- Looking Ahead: Trends and Opportunities
- Vegetable Gardening
- The Anti-Lawn Movement
- Medical Marijuana
- Green Roofs
- Vertical Gardening
Chapter 3: Lawn and Garden Equipment
- Overview
- Three Product Segments
- Government Regulation
- OPE Focus
- Government Agencies Overseeing Regulation
- OPE and Air Pollution
- Illustration 3-1: EPA WaterSense Label
- Engines and Ethanol
- Blowback Against Leaf Blowers
- Market Size, Growth and Composition
- Sales Decline During Down Economy
- Table 3-1: U.S. Retail Sales of Lawn & Garden Equipment, 2007-2011 (in
millions of dollars)
- Historical Growth Trends
- Market Share and Sales by Segment
- Table 3-2: Share of U.S. Retail Sales of Lawn & Garden Equipment by
Segment: Outdoor Power Equipment, Hand Tools/Implements, Watering/Spraying
Equipment, 2007 vs. 2011 (percent and in millions of dollars)
- Share of OPE Sales by Product Type
- Figure 3-1: Share of U.S. Consumer Purchasing of Lawn & Garden Outdoor
Power Equipment by Type, 2011 (percent)
- Share of Hand Tools/Implements Sales by Product Type
- Figure 3-2: Share of U.S. Consumer Purchasing of Lawn & Garden Hand
Tools by Type, 2011 (percent)
- Share of Watering/Spraying Equipment Sales by Product Type
- Market Outlook
- Outdoor Power Equipment
- The Economy
- Geo-Political Factors
- Demographics
- Climate
- Regulation
- New Products
- OPE Outlook
- Tools/Implements
- Watering/Spraying Equipment
- Market Projections
- Table 3-3: Projected U.S. Retail Sales of Lawn & Garden Equipment,
2011-2016 (in millions of dollars)
- Table 3-4: U.S. Retail Sales of Lawn & Garden Equipment by Segment:
Outdoor Power Equipment, Hand Tools/Implements, Watering/Spraying Equipment,
2007, 2011, 2016 (in millions of dollars)
- OPEI Forecasts Rebound in Some OPE Categories
- Table 3-5: Percentage Growth Rates in U.S. Shipments of Selected Types
of Lawn and Garden Equipment, 2008-2011 (percent and 2011 number of units)
- The Marketers
- Overview
- Manufacturing and Sourcing
- Many Marketers Have Deep Historical Roots
- U.S. vs. Foreign Marketers
- Most OPE Marketers Have Diversified Interests
- OPE Marketers
- Portable OPE Marketers
- Electric OPE Marketers
- Tiller Marketers
- Crossover Mower/Tractor Marketers
- Tools/Implements Marketers
- Reel Mower Marketers
- Wheeled Implements Marketers
- Composter Marketers
- Watering/Spraying Equipment Marketers
- Table 3-6: Selected Leading U.S. Lawn & Garden Equipment Marketers and
Their Brands, 2011
- The Competitive Situation
- Continuity in the Marketplace
- Economic Pressure
- Consolidation Speculation
- International in Scope
- Traditional Strategies
- Competition and Marketing in OPE
- Competition in Tools
- Competition in Watering Equipment
- Product Trends
- Engines and Fuel
- Mowers
- Anticipated Market Direction
- Crossover Mowers
- Zero-Turn Riders
- Robotic Mowers and Vacuums
- Snow Blowers Benefitting from Severe Weather
- Watering with Caught Rain
- Ergonomics
- Distribution/Retail
- Distribution Patterns and Channels
- Home Centers vs. OPE Dealers
- OPE Dealer Strategies
- Dealers on the Upswing
- Consumer Trends
- Two-Thirds of U.S. Adults Own L&G Equipment
- Table 3-7: Ownership and Purchase in Last 12 Months of Lawn & Garden
Equipment: Total, Power Equipment, Hand Equipment, 2007-2011 (percent of
U.S. adults)
- Table 3-8: Ownership and Purchase in Last 12 Months of Lawn & Garden
Power Equipment and Hand Equipment by Type, 2007-2011 (percent of U.S.
adults)
- Craftsman Is Leading Equipment Brand
- Table 3-9: Brand Share for Consumer Purchasing of Lawn & Garden
Equipment: Overall Power/Hand Equipment vs. Power Equipment Only, 2011
(percent)
- Lawn & Garden Equipment Purchaser Demographics
- Age
- Gender
- Race
- Geography
- Education
- Employment, Income and Family Make-Up
- Housing
- Table 3-10: Demographic Characteristics of Owners and Purchasers of Lawn
& Garden Equipment in Last 12 Months: Total, Power Equipment, Hand
Equipment, 2011 (index of U.S. households)
- Table 3-11: Demographic Characteristics of Owners and Purchasers of Lawn
& Garden Equipment in Last 12 Months: Total, Power Equipment, Hand
Equipment, 2011 (percent of U.S. households)
- Power Equipment Purchase by Price Range, Product Type, and Retail Channel
- Figure 3-3: Household Spending on Lawn & Garden Power Equipment in Last
12 Months, 2011 (percent of U.S. adults)
- Figure 3-4: Average Amount Spent on Power Walk-Behind Mower in Last 12
Months, 2011 (percent of U.S. adults)
- Table 3-12: Types of Lawn & Garden Power Equipment Purchased in Last 12
Months, 2011 (percent of U.S. adults)
- Table 3-13: Retail Channels Used for Purchase of Lawn & Garden Power
Equipment in Last 12 Months, 2011 (percent of U.S. adults)
- Hand Equipment Purchase by Price Range, Product Type, and Retail Channel
- Table 3-14: Types of Lawn & Garden Hand Equipment Purchased in Last 12
Months, 2011 (percent of U.S. adults)
- Figure 3-5: Annual Household Spending on Lawn & Garden Hand Equipment in
Last 12 Months: By Spending Range, 2011 (percent of U.S. adults)
- Table 3-15: Retail Channels Used for Purchase of Lawn & Garden Hand
Equipment in Last 12 Months, 2011 (percent of U.S. adults)
- What Consumers Want
- Table 3-16: Most Sought-After Lawn & Garden Products Among Global
Consumers
Chapter 4: Lawn and Garden Supplies
- The Products
- Two Product Segments
- Fertilizers/Growth Media: Four Product Types
- Fertilizers: Supplements, Not Foods
- Fertilizer Forms/Terminology
- Growth Media
- Pesticides: Three Product Types
- Weed-and-Feed Products
- Government Regulation
- Pesticides: Federal Regulation
- Pesticide Registration
- Labeling: Pesticides and Fertilizers
- FQPA and the EPA Pesticide Review
- Critics Urge New Regulatory Philosophy
- Fertilizer Restrictions/Bans
- USDA Deems Scotts' Genetically Modified Kentucky Bluegrass Outside its
Regulatory Domain
- Market Size, Growth and Composition
- Sales Lag with Economy
- Table 4-1: U.S. Retail Sales of Lawn & Garden Supplies, 2007-2011 (in
millions of dollars)
- Sales by Segment
- Table 4-2: Share of U.S. Retail Sales of Lawn & Garden Supplies by
Segment: Fertilizers/Growth Media and Pesticides, 2007 vs. 2011 (percent and
in millions of dollars)
- Market Share by Product Type
- Figure 4-1: Share of U.S. Retail Sales of Lawn & Garden
Fertilizers/Growth Media by Type: Lawn Fertilizer, Vegetable/Flower Garden
Fertilizer, House Plant Food/Fertilizer, 2011 (percent)
- Figure 4-2: Share of U.S. Retail Sales of Lawn & Garden Insecticide by
Type: Weed Killer vs. Insecticide, 2011 (percent)
- Historical Growth Trends
- Organic Segment Performance
- Table 4-3: U.S. Retail Sales of Organic Lawn & Garden Supplies,
2007-2011 (in millions of dollars)
- Market Outlook
- Factors in Overall L&G Supplies Market Growth
- Economy/Housing
- Fertilizer Prices Volatile
- Table 4-4: DAP Fertilizer Monthly Price, September 2006-September 2011
(U.S. dollar per metric ton)
- Age Demographics
- Regulation
- Climate
- Factors in Organic Supplies Growth
- Pricing
- Supply
- Climate
- Age Demographics
- Cultural Factors
- Market Factors
- Education and Labor
- Regulation
- Organic Does Not Equal Recession-Proof
- Market Projections
- Table 4-5: Projected U.S. Retail Sales of Lawn & Garden Supplies,
2011-2016 (in millions of dollars)
- Table 4-6: U.S. Retail Sales of Lawn & Garden Supplies by Segment:
Fertilizers/Growth Media and Pesticides, 2007, 2011, 2016 (percent and in
millions of dollars)
- Organic Sales on the Ups
- Table 4-7: U.S. Retail Sales of Organic Lawn & Garden Supplies,
2007-2011 (in millions of dollars)
- The Marketers
- Overview
- Conventional vs. Organic/Natural Marketers
- A Handful of Companies Dominate
- Scotts Miracle-Gro
- Second-Tier Marketers: Fertilizers, Plant Food, and Potting Soil
- Top Marketers in Minor F/GM Segments
- Second-Tier Marketers: Pesticides
- Professional Supplies Marketers
- Global Chemical Giants
- Organic L&G Marketers
- Competitive Directions
- Fertilizers/Growth Media
- The Organic Threat
- Pesticides and Herbicides
- Table 4-8: Selected Leading U.S. Lawn and Garden Supplies Marketers and
Their Brands, 2011
- Product Trends
- Phosphorous On Its Way Out
- Advantages of Going Organic
- Organic Products Gaining Ground
- Organics Embraced by Mainstream
- Manure, a Main Ingredient
- Organic Herbicides
- Compost
- Marketing Synthetics
- Combination Products
- Seasonal and Regional
- Moisture Control
- Packaging
- Distribution and Retail
- Distribution Patterns
- Wide Range of Retail Outlets
- Garden Centers/Nurseries
- Cooperative Buying Groups
- Consumer Trends
- Purchasing of Lawn & Garden Supplies
- Table 4-9: Purchasing of Lawn & Garden Supplies in Last 12 Months (6
Types), 2007-2011 (percent of U.S. adults)
- Lawn & Garden Supplies Purchaser Demographics
- Age
- Gender
- Race
- Geography
- Education
- Employment, Income, and Family Make-Up
- Housing
- Table 4-10: Demographic Characteristics of Purchasers of Lawn & Garden
Supplies in Last 12 Months (6 Types), 2011 (index of U.S. households)
- Table 4-11: Demographic Characteristics of Purchasers of Lawn & Garden
Supplies in Last 12 Months (6 Types), 2011 (percent of U.S. households)
- Lawn & Garden Supplies Purchase by Price Range, Product Type, and Retail
Channel
- Figure 4-3: Types of Lawn & Garden Supplies Purchased in Last 12 Months
(6 Types), 2011 (percent of U.S. adults)
- Table 4-12: Outlets Used for Purchase of Lawn & Garden Supplies in Last
12 Months, 2011 (percent of U.S. adults)
- Table 4-13: Average Amount Spent on Lawn & Garden Supplies Purchased,
2011 (percent of U.S. adults)
Chapter 5: Professional Lawn Care Services
- Focus on Treatment
- Lawn Care Operators (LCOs)
- The Standard Program
- Customized Programs
- Integrated Pest Management (IPM)
- Natural/Organic Treatment Programs
- Enhanced Services
- Fungicide Treatments
- Program Pricing
- Market Size and Growth
- Sales Falter During Down Economy
- Table 5-1: U.S. Sales of Residential Lawn Care Services, 2007-2011 (in
millions of dollars)
- Historical Growth Patterns
- Market Outlook
- The Housing Doldrums
- The Weak Economy
- Gas Prices
- Aging Baby Boomers
- Weather Cons - and Pros
- Incorporating Alternative Techniques
- Market Projections
- Table 5-2: Projected U.S. Retail Sales of Residential Lawn Care
Services, 2011-2016 (in millions of dollars)
- Competitive Trends
- Most Marketers Are Small Independents
- TruGreen Lawn Care
- Scotts LawnService
- Organic Options
- Drivers of Organic Services
- Government Grounds
- Biofertility
- Organic Specialists Proliferating
- Expanding Services
- Management Challenges
- Software and Marketing
- Illustration 5-1: Online Groupon for Trio Lawn Care in Atlanta, GA
- Illustration 5-2: Home Page for Heritage Lawn Care, Ann Arbor, MI
- Lessons from Canada
- IPM Adaptation
- U.S. LCOs Stand Pat
- RISE and Project Evergreen
- Consumer Trends
- Household Usage and Spending Levels
- Figure 5-1: Percent of U.S. Households Who Pay for Lawn Services:
Mowing, Treatment, Landscaping or Other Lawn/Yard/Garden, 2011 (U.S.
households)
- Figure 5-2: Amount Spent Annually on Lawn Mowing or Treatment Services:
By Spending Level, 2011 (percent of U.S. households)
- Figure 5-3: Amount Spent Annually on Landscaping or Other
Lawn/Yard/Garden Services: By Spending Level, 2011 (percent of U.S.
households)
- Reasons for Paying for Lawn Care Services
- Table 5-3: Reasons for Paying for Lawn Care Services, 2011 (percent of
U.S. households)
- Half of Households Use Independent or Regional Operator
- Table 5-4: U.S. Household Usage of Lawn Care Treatment Services by
Operator, 2011 (percent of U.S. households)
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