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市場調查報告書

美國的咖啡及RTD咖啡市場:零售·食品服務

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition

出版商 Packaged Facts 商品編碼 225432
出版日期 內容資訊 英文 228 Pages
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美國的咖啡及RTD咖啡市場:零售·食品服務 Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice, 8th Edition
出版日期: 2014年04月30日 內容資訊: 英文 228 Pages
簡介

咖啡是一大商務。預測2014年零售、食品服務咖啡銷售額將為480億美金。其明細為零售銷售額12億美元(23%),食品服務銷售額391億美元(77%)。

本報告提供美國的咖啡及RTD咖啡市場現況與展望調查分析,提供市場規模,價格分析,進口趨勢,市場機會,零售產品·食品服務菜單的趨勢,消費者調查結果,及主要企業·品牌分析,為您概述為以下內容。

第1章 摘要整理

第2章 市場規模·區分與預測

  • 摘要分析
  • 市場規模與預測
  • 零售的咖啡銷售額
  • 零售市場區分
  • 食品服務的咖啡銷售額
  • 分析:咖啡價格的展望
  • 摘要價格分析
  • 農產品層級:咖啡價格的降低促進了邊際收益
  • 餐廳菜單
  • 零售:咖啡商品的跌價傳達到消費者
  • 咖啡進口:數量·金額
  • 咖啡進口量的成長逐漸減少:數值急劇下滑

第3章 咖啡市場機會

  • 摘要分析
  • 發現正確的組合
  • 混合並調和咖啡的多元性和飲料菜單的廣度
  • 有機市場的成長需要新產品的創新
  • 促進咖啡與消費間的相關性
  • 家庭注重健康,餐廳注重品味?
  • 行動生活方式,技術及社群媒體忠誠度變化
  • 地理定位推銷化為現實、其他

第4章 咖啡零售產品趨勢

第5章 咖啡食品服務菜單趨勢

  • 摘要分析
  • 飲料的多樣性趨勢
  • 約3分之2的餐廳以咖啡作為特徵
  • 咖啡的味道(調味)&多樣性趨勢
  • 精品咖啡在高級餐廳最流行
  • 古典口味最強普及於餐廳菜單中
  • 優質化趨勢在餐廳咖啡中也相同存在

第6章 咖啡利用&品牌趨勢

  • 摘要分析
  • 個人的咖啡消費·消費頻率
  • 家庭的咖啡消費·消費頻率·家庭的咖啡消費趨勢
  • 流行的咖啡品牌的消費
  • 大部分成人喝咖啡
  • 大部分咖啡消費者1日喝數杯
  • 咖啡消費:人口統計別
  • 家庭·個人的咖啡消費·偏好:各類型
  • 研磨咖啡(粉)/全豆咖啡
  • 即溶咖啡
  • 即溶(調味)混合咖啡
  • 家庭·個人的咖啡消費:不同品牌
  • 全豆·研磨咖啡品牌的使用趨勢
  • 即時品牌的使用趨勢
  • 濃縮咖啡/卡布奇諾咖啡品牌的使用趨勢
  • RTD咖啡品牌的使用趨勢
  • 即溶(調味)混合咖啡:調味消費趨勢、其他

第7章 咖啡零售&食品服務流通管道使用趨勢

  • 摘要分析
  • 在過去12個月中家庭消費用所購買的咖啡形態:各流通管道
  • 咖啡零售流通:不同咖啡形態
  • 其他見解
  • 人口統計分析、其他

第8章 家庭·餐廳喝的咖啡種類

  • 摘要分析
  • 過去12個月所攝取的咖啡:種類/不同的香味
  • 最所攝取的咖啡種類
  • 家庭vs.餐廳
  • 性別的差異

第9章 影響在餐廳購買咖啡的要素

  • 影響在餐廳購買咖啡決策的要素
  • 口味·時機
  • 健康是否應該是清單的下一個要件?
  • 低價格的接受
  • 人種/民族

第10章 零售企業·品牌分析

第11章 食品服務企業·品牌

  • Dunkin' Donuts
    • 品牌定位
    • 趨勢·宣傳
    • 業績、其他
  • Green Mountain Coffee Roasters, Inc.
  • McDonald's
  • Starbucks Corporation
  • Tim Hortons

附錄

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目錄
Product Code: LA5236762

Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $1.2 billion (or 23%) to come from retail sales and $39.1 billion (or 77%) to come from sales at foodservice establishments.

For coffeehouse and quick-service restaurant operators, attaching food to the purchase of coffee is more important than ever. Brands are aggressively innovating on both the beverage and food side of the menu to provide customers the ammunition needed for more pairing firepower. But more and more of these players are also branching into other beverages, which has the potential to dampen coffee sales growth. Any yet despite all the variety, hot coffee is still the go-to beverage, with 75% of coffee/coffee drink users saying that among 10 choices "hot coffee" is the coffee/coffee drink they drink most often. As restaurant operators race to launch loyalty programs, coffeehouse chains are fertile ground for programs that blend and harness social media, mobile technology and rewards. Our research suggests that coffeehouse users are receptive to social media and brand interplay, and when it comes to adapting to technology, these consumers are also ahead of curve.

On the retail side, the rise of single-serve is changing the retail coffee landscape-and it Green Mountain Coffee Roasters has its way-single serve will also change away-from-home coffee consumption. But coffee co-branding is also moving beyond coffee shop brands to align with other indulgent brands. Building off coffeehouse expectations for a wide variety of options, retail coffee manufacturers are also embracing variety, and sourcing has become a key element in coffee premiumization. And innovation abounds: To combat attrition, instant coffee marketers are trying to breathe life into the category focusing on quality products underscored by variety, functional, and value positioning.

And this only scratches the surface.

Coffee and Ready-to-Drink Coffee in the U.S.: Retail and Foodservice provides industry participants with valuable insight on trends shaping this the highly competitive U.S. coffee market. Sales content includes 1) a market size and forecast for coffee sales at retail and foodservice, along with retail sales analysis by coffee segment and by distribution channel; and 2) detailed company analysis of the retail coffee market, by market segment (ground/whole bean, instant, instant flavored, espresso/cappuccino, and ready-to-drink coffee) and by brand; and 3) detailed company analysis of leading foodservice participants, including Dunkin' Donuts, Green Mountain Coffee Roasters, McDonald's, Starbucks, Caribou Coffee and Tim Hortons, with a focus on how coffee fits into each companies' competitive and growth strategies. The report also:

  • Identifies key marketing opportunities for coffee, supported by consumer survey data, product examples and other metrics. In particular, we focus on food and beverage pairing, organic growth opportunities, growing sales of iconic retail brands, and harnessing loyalty programs.
  • Using proprietary survey results, assesses the degree which consumers get different coffee types for home use from different retail distribution channels; similarly, we assess the degree they get coffee for "immediate consumption" from a variety of foodservice channels. Comparative analysis is included.
  • Explores coffee retail product trends centered on bringing the coffee shop experience into the consumers' home (with an emphasis on co-branding); sourcing; convenience; and instant coffee, liquid concentrate and single-serve pod innovation.
  • Assesses coffee menu trends, focusing on menu item penetration by restaurant segment, including beverage varieties, coffee flavors/types and coffee brands.
  • Assesses household and personal coffee usage and usage frequency trends, including ground, whole bean, single-serve/pod, instant and RTD coffee; and household and personal coffee brand usage and trends, ground, whole bean, single-serve/pod, instant and RTD coffee. To help gauge brand loyalty, we also trend brands' "usage preference ratios," the ratio that consumers drink that brand "most" over drinking that brand "also."
  • Using proprietary survey results, provides comparative analysis on the degree to which consumers drink different flavors and types of coffee at home and at restaurants, as well as identifying which coffee types/flavors consumers drink most often.
  • Drawing from consumer survey "ranking" responses, identifies the relative importance consumers place on factors such as taste, getting a specific brand, low price, and time of day when deciding to order coffee at a restaurant.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market size, segmentation and forecast
  • Marketing opportunities
  • Retail product trends
  • Foodservice menu trends
  • Beverage variety trends
  • Restaurant segment trends
  • Coffee flavor & variety trends
  • Coffee usage & brand trends
  • Personal coffee usage and usage frequency
  • Household coffee usage and usage frequency
  • Household coffee usage trending
  • Trended coffee brand usage
  • Coffee retail & foodservice channel usage trends
  • Coffee types drunk at home & restaurants
  • Factors influencing restaurant coffee ordering decision
  • On the retail side: company and brand analysis
  • The retail market for coffee
  • Top marketers
  • Top brands
  • Top marketers and brands: segment analysis
  • On the foodservice side: company and brand analysis
  • Caribou Coffee
  • Dunkin' Donuts
  • Green Mountain Coffee Roasters, Inc.
  • McDonald's
  • Starbucks Corporation
  • Tim Hortons

Chapter 2: Market Size, Segmentation and Forecast

  • Summary analysis
  • Market size and forecast
    • Graph 2-1: Coffee Market Size and Forecast: Foodservice and Retail, 2009-2016
  • Coffee sales at retail
    • Graph 2-2: Retail Coffee Market Size, by Distribution Channel, 2013
  • Retail market segmentation
    • Graph 2-3: Retail Coffee Segment Share, 2013
    • Table 2-1: Retail Coffee Sales and Share, by Segment, 2012-2013
  • Coffee sales at foodservice
    • Table 2-2: Foodservice Coffee Sales, 2009-2016
  • Analysis: coffee price outlook
  • Summary pricing analysis
    • Table 2-3: Coffee Commodity PPI & CPI Index and Percent Change, 2010-2014
  • At the commodity level: coffee price declines drive margin gains
    • Graph 2-4: Producer Price Index, Commodities: Coffee, Tea, Soft Drinks and Juices, 2007-2014
  • On restaurant menus
    • Table 2-4: Coffee/Coffee Drink Menu Prices and Price Trends, 2007-2013
    • Table 2-5: Average Coffee/Coffee Drink Menu Price, by Drink Type, 2011-2013 By restaurant segment
    • Table 2-6: Coffee/Coffee Drink Menu Price Trends, by Restaurant Segment, 2009-2013
    • Table 2-7: Average Coffee/Coffee Drink Menu Price, by Drink Type & Restaurant Segment, 2013
  • At retail: coffee commodity declines passed on to consumer
    • Graph 2-5: Consumer Price Index: Coffee, Tea, Carbonated & Noncarbonated Drinks and Juices, 2007-2014
  • Coffee imports: volume and value
  • Coffee import volume growth tapers; value dives
    • Table 2-8: Total Coffee Imports, by Value, Volume and Price per Ton Trends, 2009-2013
    • Table 2-9: Coffee Imports, by Coffee Type: Value, Volume and Price per Ton Trends, 2009-2013
    • Table 2-10: Coffee Imports, by Coffee Type: Value & Volume Share Trends, 2009-2013

Chapter 3: Coffee Market Opportunities

  • Summary analysis
  • Finding the right pairing
    • Table 3-1: Caribou Coffee New, Returning & Limited-Time Restaurant Beverage Item Introductions, 2013-2014
    • Table 3-2: Caribou Coffee New, Returning & Limited-Time Restaurant Food Item Introductions, 2013-2014
  • Mixing and matching coffee variety and beverage menu breadth
    • Graph 3-1: Coffee/Coffee Drink, Tea and Other Beverage Menu Item Share & Breadth, by Coffeehouse Chain, 2014
    • Graph 3-2: Presence of Non-Coffee Beverages on the Menu, by Coffeehouse Chain and Beverage Type, 2014
  • You know what? I'll just get a hot coffee
    • Graph 3-3: Coffee Drunk Most, by Coffee Type/Flavor
  • Organic market growth requires more than just new product innovation
  • Driving the association between coffee and usage
  • Healthy at home, taste at restaurants?
    • Graph 3-4: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance
  • Breathing life into iconic coffee brands
  • Turning mobile lifestyles, technology and social media into loyalty
  • Coffeehouse users receptive to social media and brand interplay . . .
    • Table 3-3: Coffeehouse Users' Social Sharing/Networking Website Attitudes, by Coffeehouse Visited in Last 30 Days, 2013
  • . . . are more technology-forward
    • Table 3-4: Technology Adoption Segmentation, by Coffeehouse Visited, 2013
  • . . . and connected to their mobile phones
    • Table 3-5: Mobile Segmentation, by Coffeehouse Visited, 2013
  • Making them prime targets for technology-forward, mobile-driven loyalty platforms
  • My Starbucks Rewards
  • DD Perks Rewards Program
    • Table 3-6: Dunkin' Donuts' DD Perks Rewards Program Features, 2014
  • Location-based promotions a growing reality

Chapter 4: Coffee Retail Product Trends

  • Bringing the coffee shop home
  • Coffeehouse branding lends expertise position
  • Panera Bread: upscale brand, meet upscale retail coffee platform
  • Dunkin' Donuts: building loyal drinkers-at the coffeehouse and at home
  • Caribou Coffee: bring home a little social responsibility
  • Co-branding creates brand recognition
  • Godiva: upscale chocolate builds expectation
  • Entenmann's: baked goods & coffee a natural cross-merchandising pair
  • Cold Stone Creamery: decadence in a bottle
  • Variety plays to coffeehouse expectations
  • Eight O' Clock
  • Wegmans
  • Target
  • Quality of coffee is denoted by sourcing
  • Kauai Coffee Company: leveraging Hawaiian sourcing-replete with peaberry line
  • Trader Joe's: private label peaberry!
  • Fresh & Easy taps Rogers Family Coffee Company for direct trade
  • Convenience
  • Ready-to-drink requires no preparation
  • Hain Celestial
  • Bolthouse Farms
  • International Delight
  • Starbucks Discoveries
  • Instant coffee innovation to debunk poor quality and taste associations
  • Starbucks VIA
  • BarnDad's Rise
  • Seattle's Best Coffee
  • Liquid concentrates
  • Single-serve pods
  • Green Mountain
  • Starbucks
  • Maxwell House

Chapter 5: Coffee Foodservice Menu Trends

  • Summary analysis
  • Beverage variety trends
  • Nearly two-thirds of restaurants feature coffee
    • Table 5-1: Top Beverage Varieties: Percent of Restaurants Featuring: by Restaurant Segment, 2013 Fine dining showing growth in coffee offerings; Chai tea creates competition
    • Table 5-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2009-2013 Soda commands largest share of beverage menu
    • Table 5-3: Top Beverage Varieties: Beverage Menu Share: By Restaurant Segment, 2013 Growth in "healthy" beverages creates more choice on the beverage menu
    • Table 5-4: Top Beverage Varieties: Change in Beverage Menu Share: By Restaurant Segment, 2013
  • Coffee flavor & variety trends
  • Specialty coffees most prevalent at fine dining restaurants
    • Table 5-5: Top Coffee Varieties: Percent of Restaurants Featuring: By Restaurant Segment, 2013 Americano coffee showing significant growth
    • Table 5-6: Top Coffee Varieties: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2009-2013
  • Classic flavors have strongest penetration on restaurant menus
    • Table 5-7: Top Coffee Flavors/Types: Percent of Beverage Items Featuring: By Restaurant Segment, 2013
  • The premiumization trend is alive and well in restaurant coffee
    • Table 5-8: Top Coffee Flavors/Types: Change in Percent of Restaurants Featuring: By Restaurant Segment, 2009-2013

Chapter 6: Coffee Usage & Brand Trends

  • Summary analysis
  • Personal coffee usage and usage frequency
  • Household coffee usage and usage frequency
  • And household coffee usage trending
  • Trended coffee brand usage
  • Household & personal coffee use and usage frequency trends
  • The majority of adults drink coffee
    • Graph 6-1: Times per Month Consumers Drink Coffee, by Usage Frequency
  • Most coffee drinkers consume several cups per day
    • Graph 6-2: Daily Coffee Drinkers: Cups of Coffee Drunk per Day
  • Coffee usage, by demographic
  • Men are more frequent coffee drinkers
    • Table 6-1: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Gender, 2014 Young coffee drinkers are less engaged
    • Table 6-2: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Age, 2014
    • Table 6-3: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Employment Status, 2014 Less affluent drink the most coffee per day
    • Table 6-4: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by HH Income, 2014 Hispanics are Asians more likely to be coffee drinkers
    • Table 6-5: Monthly and Daily Coffee Drinkers: Cups of Coffee Drunk, by Race/Ethnicity, 2014
  • Trended coffee usage, by coffee type
    • Table 6-6: Household Ground/Whole Bean, Instant, Instant Flavored Mix & Espresso/ Cappuccino Usage, Personal RTD Iced Coffee Usage, 2008-2013
  • Trended HH coffee usage frequency, by coffee type
  • Household usage of regular ground coffee is twice that of decaf ground
    • Table 6-7: Household Coffee Usage Frequency: Ground (Regular vs. Decaffeinated, 2008-2013 Household penetration of instant coffee is on the rise
    • Table 6-8: Household Instant Coffee Usage Frequency, 2008-2013 Flavored instant coffee mix household use is flat
    • Table 6-9: Household Instant Flavored Coffee Mix Usage Frequency, 2008-2013
  • Coffee use, by type: demographic analysis
    • Table 6-10: Household Ground/Whole Bean, Instant, Instant Flavored Mix & Espresso/ Cappuccino Usage, Personal RTD Iced Coffee Usage: By Race/Ethnicity, HH Income, Number/ Age of Children in HH & Nielsen Region, 2013
  • Household and personal coffee use and preference, by type
  • Ground/whole bean coffee
    • Table 6-11: Household Coffee Use: Caffeinated & Decaffeinated Ground/Whole Bean, Loose Grinds, Single-Serve/Pod & Whole Bean: With Usage Preference Ratios, 2008-2013
  • Instant coffee
    • Table 6-12: Household Instant Coffee Usage: Regular, Decaffeinated, Flavored, & Unflavored: With Usage Preference Ratios, 2008-2013
  • Instant flavored coffee mix
    • Table 6-13: Instant Flavored Coffee Mix HH Usage: Regular and Sugar-Free, 2008-2013
  • Household and personal coffee use by brand
  • Whole bean & ground coffee brand usage trending
    • Table 6-14: Household Ground/Whole Bean Usage, by Brand, 2008-2013 Whole bean & ground coffee brand usage, by demographics
    • Table 6-15: Household Ground/Whole Bean Usage, by Top 15 Brands: Generation, 2013
    • Table 6-16: Household Ground/Whole Bean Usage, by Top 15 Brands: HH Income, 2013
    • Table 6-17: Household Ground/Whole Bean Usage, by Top 15 Brands: Nielsen Region, 2013
  • Instant coffee brand usage trending
    • Table 6-18: Household Instant Coffee Usage, by Brand, 2008-2013 Instant coffee brand usage, by demographics
    • Table 6-19: Household Instant Coffee Usage, by Brand: By Race/Ethnicity, 2013
    • Table 6-20: Household Instant Coffee Usage, by Brand: By HH Income, 2013
    • Table 6-21: Household Instant Coffee Usage, by Brand: By Nielsen Region, 2013
  • Espresso/cappuccino brand usage trending
    • Table 6-22: Household Espresso/Cappuccino Usage, by Brand, 2008-2013 Espresso/cappuccino brand usage, by demographics
    • Table 6-23: Household Espresso/Cappuccino Usage, by Top Four Brands: By Race/Ethnicity, HH Income & Nielsen Region, 2013
  • RTD coffee brand usage trending
    • Table 6-24: Personal Ready-to-Drink Coffee Usage, by Brand, 2008-2013 RTD coffee brand usage, by demographics
    • Table 6-25: Personal RTD Coffee Usage, by Top Four Brands: By Race/Ethnicity, HH Income & Nielsen Region, 2013
  • Instant flavored coffee mix: flavor usage trending
    • Table 6-26: HH Use of Instant Flavored Coffee Mix Flavors, 2008-2013

Chapter 7: Coffee Retail & Foodservice Channel Usage Trends

  • Summary analysis
  • Coffee forms bought for home use in the past 12 months, by channel
    • Graph 7-1: Coffee Forms Bought for Home Use in the Past 12 Months Cross-usage
    • Table 7-1: Cross-Use of Coffee Forms Bought for Home Use in the Past 12 Months
  • Coffee retail distribution, by coffee form
  • Another view
    • Graph 7-3: Coffee Bought for Home Use, by Form and Retail Distribution: Users of Respective Coffee Form, 2014
  • Demographic analysis
    • Table 7-2: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Age, 2014
    • Table 7-3: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by HH Income, 2014
    • Table 7-4: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Region, 2014
    • Table 7-5: Coffee Bought for Home Use in the Past 12 Months, by Form & Retail Distribution Channel, by Race/Ethnicity, 2014
  • Coffee gotten for immediate consumption, by channel
    • Graph 7-4: Coffee Gotten for Immediate Consumption in Past 12 Months, by Food Retail & Foodservice Channel, 2014
  • Demographic analysis
    • Table 7-6: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Age, 2014
    • Table 7-7: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by HH Income, 2014
    • Table 7-8: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Employment Status, 2014
    • Table 7-9: Coffee Gotten for Immediate Consumption, by Food Retail & Foodservice Channel, by Region, 2014

Chapter 8: Coffee Types Drunk at Home & Restaurants

  • Summary analysis
  • Coffee Drunk in Past 12 Months, by Type/Flavor
  • Coffee type drunk most
    • Graph 8-1: Coffee Drunk Most, by Coffee Type/Flavor
  • At home versus at restaurants
    • Graph 8-2: Coffee Drunk at Home & Restaurant in Past 12 Months, and Drunk Most, by Coffee Type/Flavor, 2014
  • Gender differences
    • Table 8-1: Coffee Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Gender, 2014 Age differences
    • Table 8-2: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Age, 2014 HH income differences
    • Table 8-3: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, HH Income, 2014 Regional differences
    • Table 8-4: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Region, 2014 Race/ethnicity differences
    • Table 8-5: Tea Type/Flavor Drunk at Home & Restaurant in Past 12 Months, by Race/Ethnicity, 2014

Chapter 9: Factors Influencing Restaurant Coffee Ordering

  • Factors influencing decision to order type of coffee at restaurant
  • Taste and timing
  • Health at the bottom of the list-should it matter?
    • Graph 9-1: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance Age
    • Table 9-1: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by Age, 2014
  • Yes to lower price
    • Table 9-2: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by HH Income, 2014
  • Race/ethnicity
    • Table 9-3: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by Race/Ethnicity, 2014
    • Table 9-4: Factors Influencing Decision to Order Type of Coffee at Restaurant, Ranked by Importance, by Employment Status, 2014

Chapter 10: Retail Company and Brand Analysis

  • Segment summary
    • Table 10-1: Retail Coffee Sales and Share, by Segment, 2012-2013
  • J.M. Smucker takes the lead among coffee marketers
    • Graph 10-1: Top 10 Retail Coffee Marketers, 2013
  • Hip coffee house Starbucks brand coexists with iconic Folgers and Maxwell House brands
    • Graph 10-2: Top 10 Retail Coffee Brands, 2013
  • Coffee marketers and brands by category
  • Folgers is the undisputed top ground coffee marketer
    • Table 10-2: Top Retail Ground Coffee Marketers, by Marketer and Brand, 2012-2013
  • Folgers at the helm of the ground decaffeinated coffee brands
    • Table 10-3: Top Retail Ground Decaffeinated Coffee Marketers, by Marketer and Brand, 2012-2013
  • Starbucks captures largest share of whole bean coffee
    • Table 10-4: Top Retail Whole Bean Coffee Marketers, by Marketer and Brand, 2012-2013
  • Green Mountain maintains its first mover advantage in single-cup coffee
    • Table 10-5: Top Retail Single-Cup Coffee Marketers, by Marketer and Brand, 2012-2013
  • Nestle Nescafe has a stronghold on instant caffeinated coffee
    • Table 10-6: Top Retail Instant Caffeinated Coffee Marketers, by Marketer and Brand, 2012-2013
  • Folgers leads instant decaffeinated coffee sales, but all marketers in decline
    • Table 10-7: Top Retail Instant Decaffeinated Coffee Marketers, by Marketer and Brand, 2012-2013
  • All marketers of refrigerated RTD coffee category share impressive success
    • Table 10-8: Top Retail Refrigerated Ready-To-Drink Coffee Marketers, by Marketer and Brand, 2012-2013
  • Starbucks' Frappuccino dominates cappuccino/iced coffee category
    • Table 10-9: Top Retail Cappuccino/Iced Coffee Marketers, by Marketer and Brand, 2012-2013
  • Marketers of "other" coffee additive/flavorings/substitutes is fragmented
    • Table 10-10: Top Retail Coffee Additive/Flavoring, Refrigerated Coffee Concentrate & Coffee Substitutes Marketers, by Marketer and Brand, 2012-2013
  • J.M. Smucker
  • Folgers is the anchor in Smucker's coffee platform
    • Graph 10-3: J.M. Smucker Retail Sales, by Coffee Category and Brand, 2013
    • Table 10-11: J.M. Smucker Retail Sales, by Coffee Category and Brand, 2013
  • Innovation is necessary to meet the evolving needs of coffee consumers
  • Green Mountain Coffee Roasters
  • GMCR dominates single-cup coffee category by leveraging brand partnerships
  • Expired patent opens up the playing field
  • GMCR demonstrating strong growth despite increased competition
    • Graph 10-4: Green Mountain Coffee Roasters Retail Sales, by Coffee Category and Brand, 2013
    • Table 10-12: Green Mountain Coffee Roasters Retail Sales, by Coffee Category and Brand, 2013
  • Starbucks
  • Bringing coffee shop coffee to retail
    • Graph 10-5: Starbucks Retail Sales, by Coffee Category and Brand, 2013
    • Table 10-13: Starbucks Retail Sales, by Coffee Category and Brand, 2013
  • Starbucks continues to focus on innovation
  • Kraft Foods
  • Kraft rewarded with sales growth despite lower coffee prices
    • Graph 10-6: Kraft Retail Sales, by Coffee Category and Brand, 2013
    • Table 10-14: Kraft Retail Sales, by Coffee Category and Brand, 2013
  • Leveraging single-cup format
  • Going after the premium coffee consumer
  • Future plans to bring a powerhouse restaurant brand to retail
  • Nestlé USA
  • Nescafé finds success through its Latino consumer base
    • Table 10-15: Nestlé Retail Sales, by Coffee Category and Brand, 2013
  • New marketing strategy to bolster demand for Nescafé
  • Massino Zanetti Beverage USA
  • Massimo Zanetti struggles with an underperforming coffee portfolio
    • Table 10-16: Massimo Zanetti Retail Sales, by Coffee Category and Brand, 2013
  • Eight O'Clock Coffee Company
  • Eight O'Clock brand sales down for whole bean and ground coffees
    • Table 10-17: Eight O'Clock Coffee Company Retail Sales, by Coffee Category and Brand, 2013
  • Brand refresh strategy to turnaround sales
  • Joh. A Benckiser
  • Finding success in the market through premium coffee shop brands
    • Table 10-18: Joh. A Benckiser Coffee Retail Sales, by Coffee Category and Brand, 2013

Chapter 11: Foodservice Companies and Brands

  • Dunkin' Donuts
  • Brand positioning
  • Trends and initiatives
  • Need for speed
  • Redesign to woo all-day visits
  • Brand audience
    • Table 11-1: Dunkin' Donuts Demographic Analysis, by Demographic & Visit Frequency, 2013 Trends over time
    • Table 11-2: Dunkin' Donuts Visits in Past 30 Days 6+ Visits in Past 30 Days, by Age, HH Income & Race/Ethnicity, 2009 vs. 2013
  • Sales performance: coming up roses
    • Table 11-3: Dunkin' Donuts U.S. Sales & Unit Growth, 2009-2013
  • Green Mountain Coffee Roasters, Inc.
  • Growth strategy
  • Brewers
  • Non-coffee beverage expansion, but coffee still rules
    • Table 11-4: Green Mountain Coffee & Tea K-Cup Retail Sales, 2012-2013
  • Licensing/partner strategy
  • No license: no Keurig 2.0
  • Make mine carafe sized
  • Platform expansion
  • Cold brewing with Coca-Cola
  • Channel expansion
  • At home versus away from home
    • Table 11-5: Keurig Brewer Placements & Attachment Rate, by Location Type, 2013 At home
    • Table 11-6: Keurig Brewer Penetration, by Region, 2013 Away from home
  • Sales performance
    • Table 11-7: Green Mountain Coffee Roasters, Selected Metrics, 2009-13
  • McDonald's
  • Competitive differentiation: First mover advantage
  • Growth strategy: Modernize the menu and consumer experience
  • Menu trends: Expanding the beverage menu
  • Coffee drinks
    • Graph 11-1: McDonald's Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
    • Table 11-8: McDonald's Food and Beverage Menu Share, by Menu Item Type, 2013
  • Beverage flavor expansion beyond coffee
    • Table 11-9: McDonald's Coffee & Tea Drinks, Lemonade and Chillers: New Items and Limited-Time Offers, 2013-2014
  • And food pairings to meet a variety of purchase rationales
    • Table 11-10: McDonald's Breakfast Sandwiches & Pastries: New Items and Limited-Time Offers, 2013-2014
  • Starbucks Corporation
  • Competitive differentiation: Store experience
  • Menu trends: beverage category expansion around coffee core
    • Graph 11-2: Starbucks Entrée, Side, Dessert, Beverage & Appetizer Menu Share, 2013
  • Menu trends: coffee at the core
    • Table 11-11: Starbucks Food and Beverage Menu Share, by Menu Item Type
  • Menu trends: Addressing the food challenge and building food share
    • Table 11-12: Starbucks Company-Operated Stores: Revenue Mix by Product Type, 2009-2013
  • Brand audience
    • Table 11-13: Starbucks Demographic Analysis, 2013
  • Sales performance
    • Table 11-14: Starbucks U.S. and Global Company-Owned & Licensed Locations, 2012-13
    • Table 11-15: Starbucks Revenue: Restaurant & Retail/Foodservice, 2009-2013; Product Type & Geography, 2011-2013
    • Table 11-16: Starbucks Comparable Sales, Transaction & Ticket Growth, by Geography, 2009-2013
  • Mid-size players
  • Caribou Coffee
  • Brand audience
    • Table 11-17: Caribou Coffee Restaurant Brand Users, by Demographic, 2013
  • Tim Hortons
  • On the menu
  • Brand initiatives and strategies
  • Brand audience
    • Table 11-18: Tim Hortons Brand Users, by Demographic, 2013
    • Table 11-19: Tim Hortons Franchised Sales Systemwide Sales Growth & Sales per Restaurant: Canada and U.S., 2009-13
    • Table 11-20: Tim Hortons U.S. and Canada Locations, by Restaurant Type, 2009-13

Appendix

  • Methodology
  • Consumer survey methodology
  • Market size and forecast
  • Terms and definitions
  • Restaurant categories
  • Consumer segmentation groups
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