美國的拉丁裔人口的食品服務利用

美國的拉丁裔人口的食品服務利用 是由出版商Packaged Facts在2011年11月所出版的。 這份英文市場調查報告書包含132 Pages 價格從美金3995起跳。

簡介

西班牙裔系消費者成為餐廳產業成長中心的推進因素。餐廳銷售額中消費額的市場佔有率持續擴大，2011年的成長率預計將為美國一般消費者約2倍相當於4.7％。

本報告提供美國的拉丁裔人口的食品服務的使用趨勢調查分析，拉丁裔人口簡介和拉丁裔人口的市場上的重要性，餐廳的銷售額和拉丁裔人口的銷售額的市場佔有率(各類型餐廳)，拉丁裔消費者的餐廳及食品的支出額的轉變，拉丁裔餐廳客人的特徵·使用趨勢(各類型餐廳)，主要餐廳品牌等彙整資料，為您概述為以下內容。

第1章 摘要整理

第2章 「Share of Stomach」(胃口占有率)

• 簡介
• 餐廳的銷售額
• 沒有提供全套服務的餐廳:比提供全套服務的餐廳銷售額高
• 餐廳的銷售額的西班牙裔系的市場佔有率的擴大
• 比例的轉變:2007-11年
• 全套服務餐廳的西班牙裔系的氣勢
• 比例的轉變:2007-11年
• 沒有提供全套服務餐廳的銷售額的西班牙裔系的市場佔有率:停頓
• 比例的轉變:2007-11年

第3章 拉丁裔食品服務:宏觀趨勢·推動成長要素

• 概要
• 西班牙裔系的市場上的重要性
• 主要的餐廳利用擴大的推進人口:青年人·男性等

第4章 拉丁裔人口:料理方法和菜單趨勢

• 概要
• 民族料理和口味的主要趨勢
• 墨西哥菜單

第5章 餐廳·西班牙裔系·健康

• 以健康為優先
• 對餐廳產業的影響

第6章 拉丁裔人口:食品&餐廳的支出趨勢

• 概要
• 西班牙裔系家庭的支出趨勢

第7章 拉丁裔人口:顧客進入餐廳的趨勢

第8章 拉丁裔人口:家常菜館的顧客進出

第9章 拉丁裔人口:家庭顧客進入餐廳的趨勢

第10章 拉丁裔人口:快速服務餐廳的顧客進出

第11章 對拉丁裔人口:提供零食·飲料的餐廳的顧客進出

第12章 拉丁裔人口:餐廳品牌分析

• 前25大餐廳

目錄

Abstract

Hispanic consumers are central to restaurant industry growth: Hispanic share of consumer-driven restaurant sales is on the upswing, with growth of 4.7% in 2011, almost double that of the U.S. consumers generally. Latino Foodservice Trends in the U.S. provides industry participants with valuable insights about the impact Hispanics are having on the restaurant industry:

• How the prevalence of Hispanic youth, children, and choice of language spoken affect restaurant usage, supported by restaurant usage frequency analysis
• How Hispanic perceptions about consumer confidence affect their frequency of restaurant use and why marketing messages should be tailored accordingly
• How geography and featured cuisine affect Hispanic guest traffic volume and growth
• Analysis of "hot" ethnic cuisine trends; Mexican menu items; Caribbean, Mexican, South American menu item penetration; and brand LTO/new menu items.
• Challenging commonly held beliefs about Hispanics' views on the importance of the kitchen and at-home family dining-and why full-service restaurant share gains suggest that a significant shift is underway
• Understanding the greater conflict on the part of Hispanics than on the part of non-Hispanics regarding healthful eating perceptions.
• Which restaurant segments and brands (by foodservice sales) are growing Hispanic share

This report covers Latino foodservice trends in the United States. Scope of analysis is limited largely to the full-service, limited-service and snack and beverage segments of the restaurant industry, and includes analysis of 4-year Hispanic restaurant spending trends by restaurant segment; 5-year Hispanic guest traffic analysis by restaurant segment, sub-segment and brand; menu item analysis (primarily Mexican but also Caribbean and South American, as well as limited-time offer and new item analysis). Trends are framed within the context of the general population as well as that of non-Hispanics. A market size and forecast for restaurant sales to Hispanic consumers (with segment analysis) is included.

The report also covers the following topics:

• Drivers pertinent to the Hispanic share of the restaurant sales, including population and income growth trends; demographic drivers; language and acculturation; Hispanic consumer confidence; and geographic trends and related brand analysis.
• Hispanic health issues and trends pertinent to the restaurant industry, including obesity trends and related sociological issues; attitudes toward health, diet and food, with a focus on their views on healthy fast food, the nutritional value of food, and the importance of the kitchen to their home.
• Combined sales and guest traffic trends during 2007-11 among the top 25 restaurant brands by sales, as well as a wider net of top brands according to Hispanic share of use.

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
  • Scope of coverage
• Methodology
  • Consumer survey methodology
  • Menu item analysis
• Methodology
  • Market size and forecast
  • Hispanic restaurant spend trending
  • Definitions
• Share of Stomach: Latino Foodservice Market Size and Forecast
  • Insight capsule
• Latino Foodservice: Macrotrends and Drivers
  • Insight capsule
  • Fast Facts
• Latinos in Context: Cuisine and Menu Trends
  • Insight Capsule
  • Fast Facts
• Restaurants, Hispanics & Health
  • Insight Capsule
  • Fast Facts
• Latinos in Context: Food & Restaurant Spending Trends
  • Insight Capsule
  • Fast Facts
• Latinos in Context: Restaurant Industry Guest Traffic Trends
  • Insight Capsule
• Latinos in Context: Casual Restaurant Guest Traffic Trends
  • Insight Capsule
• Latinos in Context: Family Restaurant Guest Traffic Trends
  • Insight Capsule
• Latinos in Context: Quick-Service Restaurant Guest Traffic Trends
  • Insight Capsule
• Latinos in Context: Snack & Beverage Concept Guest Traffic Trends
  • Insight Capsule
• Latinos in Context: Restaurant Brand Analysis
  • Insight Capsule

Chapter 2: Share of Stomach: Latino Foodservice Market Size and Forecast

• Introduction
• Restaurant sales to consumers
• Graph 2-1: Restaurant Sales to Consumers, 2006-11
• Limited-service restaurant sales to consumers fare better than full-service sales
• Graph 2-2: Restaurant Sales to Consumers, by Segment, 2006-11
• Hispanic share of restaurant sales ticks upward
• Graph 2-3: Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
  • Balancing population growth, unemployment trends and HH income
• Graph 2-4: Restaurant Sales to Hispanic and Non-Hispanic Consumers,
• Percent Change, 2007-11
• Hispanic momentum in full-service restaurants' favor
• Graph 2-5: Full-Service Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
• Graph 2-6: Full-Service Restaurant Sales to Hispanic and Non-Hispanic Consumers,
• Percent Change, 2007-11
• Limited-service Hispanic restaurant share plateaus
• Graph 2-7: Limited-Service Restaurant Sales to Consumers, Share of Sales to Hispanics, 2006-11
• Graph 2-8: Limited-Service Restaurant Sales to Hispanic and Non-Hispanic Consumers,
• Percent Change, 2007-11

Chapter 3: Latino Foodservice: Macrotrends and Drivers

Overview

Hispanic importance to market will only grow over time

• Table 3-1: Hispanic Population, Share of Total Population, by Age, 2005-2025
• Hispanic HH income and household wealth lags
• Table 3-2: Income Analysis, by Race/Gender
• But share of consumer spending and buying power on the upswing
• Table 3-3: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2005-09
• Table 3-4: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2005-09
• And significant gains in buying power projected
• Table 3-5: Projected Growth in Hispanic Buying Power, 2010-15

Key restaurant demographic drivers: youth and males

• Youthful Hispanic population important to all restaurant segments
• Table 3-6: Population by Selected Age Group, Hispanics vs. Other Population Groups, 2009
• Population share + restaurant use and usage frequency = important
• Table 3-7: Restaurant Segment Use and Usage Frequency Among Hispanics, by Age, 2011
• Males the majority
• Table 3-8: Population by Gender, Hispanics vs. Other Population Groups, 2009
• But restaurant usage and usage frequency tilts to Hispanic females
• Table 3-9: Restaurant Segment Use and Usage Frequency Among Hispanics, by Gender, 2011
• Larger, family households with children
• Latino households much larger than average
• Table 3-10: Population by Gender, Hispanics vs. Other Population Groups, 2009
• Regional variations
• Language and acculturation
• Table 3-11: Percent of Hispanic Population Foreign-Born, 2009
• Table 3-12: Percent of Hispanic Population Foreign-Born, by Age Group, 2009
• Most Latinos Are English-speakers
• Table 3-13: English-Language Capabilities of Hispanics 5 Years Old and Over, 2009
• Influence of English language grows
• Table 3-14: English-Language Capabilities of Hispanics 5 Years Old and Over, 2000-09
• Marketing correctly to multicultural consumers
• Taco Bell's talking Chihuahua
• The Spanish media angle
• Olive Garden: Spanish media; mainstream restaurant chain

A question of confidence

• Opportunity: target Hispanics in view of restaurant usage & degree of confidence
• Table 3-15: Degree of Consumer Confidence, Correlation to Restaurant Usage by Segment,
• Hispanics vs. Non-Hispanics

Know your geography

• Graph 3-1: Hispanic/Latino Population as Percent of Total Population by County, 2010
• Highly concentrated Hispanic areas influence leading restaurants' Hispanic share
• Jack in the Box geographic analysis
• Table 3-16: Jack in the Box Location & Hispanic Population Analysis
• Denny's geographic analysis
• Table 3-17: Denny's Location & Hispanic Population Analysis
• But it's not just about location; it's also about cuisine type
• Domino's delivers to Hispanics
• Table 3-18: Domino's Location & Hispanic Population Analysis

Chapter 4: Latinos in Context: Cuisine and Menu Trends

Overview

Top ethnic cuisine and flavor trends

• What's hot?
• Table 4-1: Top Ethnic Cuisine and Flavor Trends, 2011

Mexican on the menu

• Top sauces and flavors on Mexican menus
• Table 4-2: Top Sauces and Flavors at Mexican Restaurants,
• Incidence and Penetration, 2011
• Top Mexican sauces and flavors used across restaurant industry
• Table 4-2: Top Mexican Sauces and Flavors, All Restaurant Menus, Incidence and Penetration, 2011
• Top Mexican entrees vary by segment
• Table 4-3: Top Mexican Entrees, Restaurant Penetration, by Segment, 2011
• Regional variation
• Table 4-4: Top Mexican Entrees, Restaurant Penetration, by Region, 2011
• Top Mexican appetizers
• Table 4-5: Top Mexican Appetizers, Restaurant Penetration, by Segment, 2011
• More than just Mexican
• Shared in common
• Mexican menu presence dwarfs those of other Latin American regions
• Table 4-6: Latino/Hispanic Cuisine: Restaurant Industry
• Menu Incidence & Brand Penetration, by Segment, 2011
• Non-Hispanic cuisine chains
• Pizza chain mixes traditional pizza offerings with Latino-influenced fare
• Table 4-7: Domino's Pizza: Latin-Influenced Menu Item Introductions, 2010-11
• Breakfast mainstay spices up menu
• Table 4-8: Denny's: Latin-Influenced Menu Item Introductions, 2010-11
• Casual Bar & Grill player innovates with Hispanic-influenced fare
• Table 4-9: Chili's: Latin-Influenced Menu Item Introductions, 2010-11
• Burgers with flair
• Table 4-10: Sonic: Latin-Influenced Menu Item Introductions, 2010-11
• Studying high concentration areas
• Diversity on the menu
• Studying street food

Chapter 5: Restaurants, Hispanics & Health

Making health a priority

• The argument in dollars and cents
• Obesity rates among Hispanics trending higher
• Graph 5-1: Age-Adjusted Prevalence of Overweight, Obesity and Extreme Obesity among U.S. Adults, Age 20-74 Years
• Rates among Hispanic children on the rise
• Graph 5-2: Obesity Rates, Ages 2-19, All versus Hispanic, 1988-2008
• Lower incomes = higher obesity rates
• Rates among men and women by race and ethnicity differ
• Graph 5-3: Obese Adults Age 20 and Over, by Poverty Income Ratio and Race/Ethnicity, Percentage of Male and Female Obese Adults: 2005-08
• Hispanic culture and practices significantly influence obesity perceptions
• Burst and bust short-time financial cycle leads to food sharing
• Feeding children a symbol of nurturing and achievement
• Obesity not perceived as negative

Study ramifications for restaurant industry

• Hispanic poverty is widespread
• Hispanic diet, health & food attitudes: a myth exposed & health contradiction?
• Healthful eating conundrum
• Positive breakfast trend; negative ingredient knowledge trend
• Table 5-1: Hispanic Diet, Health & Food Attitudes: Percentage Use, Index to Non-Hispanics, 2006-11
• Healthy fast food? Not so fast!
• Generational differences compounded by usage-frequency differences
• Table 5-2: Healthy Fast Food Endorsement: Percentage Use, Hispanic Generation Index to General Population, 2011
• But HH income tells a different story
• Table 5-3: Healthy Fast Food Endorsement: Percentage Use, Hispanic HH Income & Gen Y Gender Index to General Population, 2011
• Nutrition
• Table 5-4: Food Nutrition Importance: Percentage Use, Hispanic Generation & Gen Y Gender Index to General Population, 2011
• The importance of the kitchen is relative
• The kitchen is much more important to some than to others
• Debunking a myth: importance of kitchen does not deter Hispanic restaurant use?
• Table 5-5: Kitchen Importance: Percentage Use, Hispanic Generation & Gen Y Gender Index to General Population, 2011

Chapter 6: Latinos in Context: Food & Restaurant Spending Trends

Overview

• Hispanic HH income and household wealth lags
• Table 6-1: Income Analysis, by Race/Gender
• But share of consumer spending and buying power on the upswing
• Table 6-2: Average Annual Expenditures by Hispanic and Non-Hispanic Consumer Units, 2005-09
• Table 6-3: Aggregate Spending by Hispanic and Non-Hispanic Consumer Units, 2005-09
• Table 6-4: Income Analysis, by Race/Gender

Hispanic household spending trends

• Hispanic food spending trends
• Graph 6-1: Hispanic Household Food Spending, 2005-09
• Gap between narrows between food-away-from-home and food-at-home spending
• Graph 6-2: Hispanic Household Food Spending,
• Share of Total Spend, 2005-09 2005-09
• Hispanic restaurant spending trends
• Graph 6-3: Hispanic Household Food-Away-From-Home Spending, by Segment, 2005-09
• Full-service restaurant share gains suggest that significant shift is underway
• Graph 6-4: Hispanic Household Food-Away-From-Home Spending,
• Share of Total Spend, 2005-09
• Hispanic daypart spending trends
• Graph 6-5: Hispanic Household Restaurant Spend Share, by Daypart, 2005-09
• Per household versus per person restaurant spending
• Graph 6-6: Hispanic Restaurant Spend: Per Household & Per Person, 2005-09
• Breakfast spending increases defy recession
• Graph 6-7: Hispanic Breakfast Daypart Spend: Per Household & Per Person, 2005-09
• Lunch
• Graph 6-8: Hispanic Lunch Daypart Spend: Per Household & Per Person, 2005-09
• Dinner
• Graph 6-9: Hispanic Breakfast Daypart Spend: Per Household & Per Person, 2005-09
• Snack
• Graph 6-10: Hispanic Snack Daypart Spend: Per Household & Per Person, 2005-09

Chapter 7: Latinos in Context: Restaurant Industry Guest Traffic Trends

Overview

• A growth driver
• Population growth saves industry
• Table 7-1: Restaurant Usage by Segment: All Consumers, 2007-11
• Hispanic growth is the key
• Table 7-2: Restaurant Usage Among Latino/Hispanics, by Segment, 2007-11
• Hispanic usage share increases in all major restaurant segments
• Table 7-3: Latino/Hispanic Restaurant Usage Share, by Segment, 2007-11
• Standouts: Family breakfast restaurants
• Standouts: Pizza establishments
• Table 7-4: Indexed Restaurant Usage by Segment & Sub-Segment: Hispanic/Latinos & Non-Hispanic/Latinos, 2011
• Usage, by demographic
• Gender trends
• Table 7-5: Restaurant Usage by Segment, All Consumers vs. Hispanic/Latinos, by Gender, 2011
• Generation gap
• Table 7-6: Restaurant Usage by Segment, All Consumers vs. Hispanic/Latinos, by Generation, 2011
• Income plays significant role
• Table 7-7: Restaurant Usage by Segment, All Consumers vs. Hispanic/Latinos, by HH Income, 2011
• Full-service restaurant usage trends, by segment
• Table 7-8: Full-Service Restaurant Usage by Segment: All Consumers, 2007-11
• Hispanic share
• Table 7-9: Full-Service Restaurant Usage Among Latino/Hispanics, by Segment, 2007-11
• Table 7-10: Latino/Hispanic Full-Service Restaurant Usage Share, by Segment, 2007-11
• Full-service usage frequency
• Table 7-11: Full-Service Restaurant Visit Frequency in Past Month: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers
• Table 7-12: Full-Service Restaurant Usage, by Daypart: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers
• Spanish-speaking Hispanics skew to snacking and breakfast dayparts
• Limited-service restaurant usage, by segment
• Table 7-13: Limited-Service Restaurant Usage by Segment: All Consumers, 2007-11
• Table 7-14: Limited-Service Restaurant Usage Among Latino/Hispanics, by Segment, 2007-11
• Table 7-15: Latino/Hispanic Limited-Service Restaurant Usage Share, by Segment, 2007-11
• Limited-service restaurant usage frequency
• Table 7-16: Limited-Service Restaurant Usage Frequency: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers
• Table 7-17: Limited-Service Restaurant Usage, by Daypart: Hispanic/Latino Consumers vs. Non-Hispanic/Latino Consumers

Chapter 8: Latinos in Context: Casual Restaurant Guest Traffic Trends

Overview

• Hispanic share of Casual Bar & Grill and Italian higher than Casual Steak
• Table 8-1: Casual Restaurant Usage Metrics, by Casual Sub-Segment: All Consumers vs. Hispanic/Latino Consumers
• Hispanic usage lags, and demographic trends mirror general population
• Table 8-2: Casual Restaurant Usage, All Consumers vs. Hispanic/Latinos, by Gender, Generation & HH Income, 2011
• Casual Bar & Grill brand analysis
• Table 8-3: Casual Bar & Grill Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
• Olive Garden advertising paying off?
• Table 8-4: Casual Italian Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
• Steak's on!
• Table 8-5: Casual Steak Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

Chapter 9: Latinos in Context: Family Restaurant Guest Traffic Trends

Overview: Food health attributes that determine choice of a "quick bite"

• Family restaurants a Hispanic favorite
• Table 9-1: Family Restaurant Usage Metrics, by Segment: All Consumers vs. Hispanic/Latino Consumers
• Demographic snapshot
• Table 9-2: Full-Service & Limited-Service Family Restaurant Usage, All Consumers vs. Hispanic/Latinos, by Gender, Generation & HH Income, 2011
• Limited-service family restaurant brand analysis
• Table 9-3: Limited-Service Family Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
• Family breakfast restaurant brand analysis
• Table 9-4: Family Breakfast Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
• Family all-day restaurant brand analysis
• Table 9-5: Family All-Day Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

Chapter 10: Latinos in Context: QuickService Restaurant Guest Traffic Trends

Overview

• Enormous quick-service restaurant usage footprint
• Table 10-1: Quick-Service Restaurant Usage Frequency:
• All Consumers vs. Hispanic/Latino Consumers
• Quick-service restaurant usage, by segment
• Table 10-2: Quick-Service Restaurant Usage Metrics, by Segment: All Consumers vs. Hispanic/Latino Consumers
• Hispanic Burger usage in line with average
• 170 million users; 13.2% Hispanic share
• Table 10-3: QSR Burger Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
• Pizza, pizza!
• A Hispanic draw
• Table 10-4: QSR Pizza Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers
• Mexican QSRs outperform
• Taco Bell the exception
• Table 10-5: QSR Mexican Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

Chapter 11: Latinos in Context: Snack & Beverage Concept Guest Traffic Trends

Overview

• Snack and beverage: a demographic overview
• Table 11-1: Snack & Beverage Restaurant Usage, All Consumers vs. Hispanic/Latinos, by Gender, Generation & HH Income, 2011
• Hispanic share lags that of QSR
• Jamba Juice: usage leader
• Table 11-2: Snack and Beverage Restaurant Usage Metrics, by Restaurant Brand: All Consumers vs. Hispanic/Latino Consumers

Chapter 12: Latinos in Context: Restaurant Brand Analysis

Top 25 restaurant brands: tale of the tape

• Five-year Hispanic growth triple that of population as a whole
• Hispanic share gains
• Thanks to largest overall usage footprint, McDonald's draws most Hispanics
• But eight other brands register explosive usage growth
• McDonald's versus burger rivals
• Burger saturation - or are burgers just not hitting the mark?
• High Hispanic share
• Low Hispanic share
• Share gainers
• Table 12-1: Top 25 Restaurant Brands: System-wide Sales & Hispanic Share of Guest Traffic, 2007-11
• Top 25 quick take: Hispanic vs. all consumers restaurant brand usage
• Graph 12-1: Top 25 Restaurant Brands by Sales, Hispanic/Latino versus General Population Use, 2011
• Top 25 quick take: Hispanic vs. all consumers restaurant brand usage likelihood
• Graph 12-2: Top 25 Restaurant Brands by Sales, Hispanic/Latino Indexed Use, 2011
• Throwing a wider net: large and mid-size chains
• Table 12-2: Restaurant Brands with High Hispanic Usage Share:
• Indexed Use, Revenue and Units, 2011

Press Release

西班牙裔美國人年輕族牽引美國餐館產業的成長

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