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市場調查報告書

美國的家用收納產品市場:通用壁櫥·車庫·儲存倉庫 第4版

Home Organization in the U.S.: General Purpose, Closets, Garages and Storage Sheds, 4th Edition

出版商 Packaged Facts 商品編碼 221337
出版日期 內容資訊 英文 258 Pages
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美國的家用收納產品市場:通用壁櫥·車庫·儲存倉庫 第4版 Home Organization in the U.S.: General Purpose, Closets, Garages and Storage Sheds, 4th Edition
出版日期: 2017年03月07日 內容資訊: 英文 258 Pages
簡介

美國的家用收納產品整體零售銷售額規模在2016年達到160億美元。今後預測將以4%的年複合成長率 (CAGR) 擴大,在2021年前達到195億美元。

本報告提供美國的家用倉庫及各種收納產品的市場相關調查分析,彙整過去的銷售情況與預測,市場影響因素分析,主要產品·主要製造經銷商簡介,消費者購買行動,產品利用家庭簡介等資料,為您概述為以下內容。

第1章 摘要整理

第2章 市場

  • 調查範圍
  • 調查手法
  • 市場定義
  • 家用收納產品的零售銷售額在2016年超過160億美元
  • 零售銷售額:各產品類型
  • 零售銷售額:各產品種類
  • DIY產品的銷售額:各零售流通管道
  • 不同地區銷售額的差異
  • 市場成長的影響要素
  • 住宅·家庭
  • 經濟·支出
  • 市場目錄的李建模
  • 自助倉儲設備的暢銷展現出家用收納產品的需求
  • 市場成長預測

第3章 銷售企業

  • 簡介
  • 主要經銷商
  • M&A·企業分割
  • 競爭簡介

第4章 行銷·新產品趨勢

  • 產品趨勢
  • 麻理惠的整理魔法 (近藤麻理惠)
  • 智能存儲
  • 定制和靈活的存儲選項
  • 自定義衣櫃對於許多人而言至關重要
  • 消費者想要輕鬆的解決方案
  • 可攜帶性
  • 長期性的儲存
  • 特殊儲存至今仍有需求
  • 廢棄空間的存儲機會
  • 小空間最大化的儲存
  • 兒童用儲存持續成長
  • 聯盟·授權合約仍然有吸引力、其他

第5章 流通·銷售

  • 流通管道
  • DIY產品的市場結構:各零售流通管道
  • 美國的DIY家用收納產品的佔有率:各零售流通管道
  • 折扣商店
  • 家居裝修及園藝中心·硬體設備商店
  • 專門流通管道
  • 其他商店
  • 自有品牌的品牌專賣店及exclusive對零售業者而言重要
  • 流通
  • 全方位流通管道零售重要
  • 主要零售業者

第6章 消費者

  • 來源
  • 消費者信心達到新高
  • 消費者對未來樂觀
  • 男子和25至54歲年齡人士購買傾向最高
  • 美國人最多花在住房和家園
  • 近幾年房屋裝修的增加
  • DIY房屋裝修的增加
  • 200萬戶人家以上購買儲存倉庫
  • 重建者的生活方式/心理學的態度、其他
  • 消費者對使用Simmons的分類系統的態度檢測
  • 利用網際網路調查·消費產品
  • 意識,可用性·成本對綠色(環保)產品而言是一大障礙、其他

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LA15116050

Virtually all product trends and sales in the U.S. home organization products market are driven by the fact that Americans have a lot of, and many consider too much stuff. As some have noted the U.S. has reached “peak stuff” - people owning too many things. A strong trend has emerged that preaches simplicity, minimalism and control of clutter. It's not just getting rid of things but recognizing that everything you own needs a place to store. Without dedicated proper storage spots in and outside the home there tends to be chaos, followed by stress. Therefore while challenging the home organization market continues to perform better than many other household product categories. Consumer demand exists and continues to grow for the products. Consumers say they need more products. Two thirds of American adults in Packaged Facts' National Online Survey somewhat or strongly agree with the statement “I could use more home organization products (not including food storage) in my home”.

Packaged Facts estimates overall U.S. retail sales of home organization products reached $16 billion in 2016. Sales of do-it-yourself (DIY) products account for over 80% of the total with installed products accounting for the rest. Sales grew at a faster pace than in previous periods due to a continuing economic recovery and pent up demand for products such as outdoor storage sheds and items for closets, garages, kitchens and pantries. Sales are projected to grow at a CAGR of 4% to reach $19.5 billion in 2021.

The market, composed of hundreds of primarily small, privately held manufacturers and marketers, is highly fragmented with numerous companies having small market shares. Packaged Facts estimates that ten leading companies (excluding sheds) have a combined market share of about 20%. While new companies continue to enter the market, there are shifts occurring as major players exit the business or parts of it. Newell Brands (formed by the merger of Newell Rubbermaid with Jarden Corp.in April 2016) announced on Jan 13, 2017 that it reached an agreement to sell its Rubbermaid consumer storage totes business to plastic products producer United Solutions. Emerson Electric sold shelving and storage products company InterMetro to Ali Group, an Italian manufacturer of foodservice equipment in September 2015. The company has stated publicly that it plans to divest its ClosetMaid business in 2017.

Scope of Report

Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition focuses on the market for home organization products sold to consumers in America. Products covered include items used by consumers to store and organize things within and outside their homes. The report broadly categorizes products for closets & bedrooms, garages, other rooms, and outdoor. Products are purchased by consumers as do-it-yourself (DIY), or installed items that are assembled by others. Not included are food storage products and furniture such as conventional cabinets and office products. For the purpose of this report, sales are estimated at the retail level and include products sold to consumers but not services rendered such as consultation and installation.

The report covers all retail channels of distribution that carry DIY home organization products such as mass merchandisers, warehouse clubs, home improvement centers, hardware stores, specialty stores, department stores, dollar stores, food and drug stores, catalogues, home shopping channels, Internet retailers, and manufacturers own websites. Also included are dealers, franchisees and agents who sell installed products for existing homes. Market size data are provided at the retail sales level for 2012-2016 and projections for 2016-2021. In addition to presenting industry statistics, this report identifies key trends affecting the marketplace and profiles key and interesting manufacturers and retailers.

Note: Current and historical sales estimates are based on current research and a revision of sales estimates from Packaged Facts' previous editions of this report. All sales are presented at the retail level to better reflect consumer spending. In previous editions of the report sales were reported at the manufacturer level. In addition categories and segments have been redefined slightly.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, publications and other market research sources. Total sales of home organization products, as well as breakouts by manufacturer, product form and retail channel, are difficult to quantify since most sales are unaudited. Additionally, the vast majority of market players are private firms. Particularly challenging is the fact that many products such as totes and bins can be used across various rooms of the home. We used our research and analysis to develop market sales and share data estimates.

Our analysis of consumer trends relies on data from various sources including national online consumer usage surveys conducted in August 2015 and December 2016 by Packaged Facts. The Packaged Facts national online consumer surveys reflect a panel of 2,000 U.S. adults (age 18+) that is balanced to the national population on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence or absence of children in the household, and household income. Consumer data was also generated using Simmons National Consumer Surveys for Spring 2004 through Winter 2015 and Spring 2006 through Spring 2016 from Simmons Research. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

SCOPE OF THE REPORT

  • Market Definition

THE MARKET

  • Retail Sales of Home Organization Products Reach $16 Billion in 2016
  • Figure 1-1: U.S. Retail Sales of Home Organization Products, 2012-2016 (in millions of dollars)
  • Retail Sales by Product Category
  • Retail Sales by Product Segment
  • Sales of DIY Products by Retail Channel0
  • Figure 1-2: Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016
  • Projected Market Growth
  • Figure 1-3: Projected U.S. Retail Sales of Home Organization Products, 2016-2021 (in millions of dollars)

THE MARKETERS

  • Introduction

MARKETING AND NEW PRODUCT TRENDS

  • Decluttering with KonMari
  • Illustration 1-1: Marie Kondo's KonMari Method
  • Customized and Flexible Storage Options
  • Custom Closets Still Most Important for Many
  • Specialty Storage Still in Demand
  • Illustration 1-2: Arc Shelf
  • Decor Important to More Consumers
  • She Sheds Compete with Man Caves
  • Made in USA to Get Stronger

DISTRIBUTION AND RETAILING

  • Private Label Store Brands and Exclusives Important to Retailers
  • Omni-Channel Retailing Essential
  • Illustration 1-3: Home Depot's Interconnected Retail Initiative

THE CONSUMER

  • Consumers Still Cautious Despite Optimism and Confidence
  • Figure 1-4: Confidence Level on Simmons' 8 Point Purchase Propensity Scale, 2006-2016 (percent of adults)
  • Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
  • Increasing Internet Use for Product Research and Shopping
  • American Nests Continue to Expand
  • People Need More Home Organization Products
  • Figure 1-5: Places or Uses for Which People Could Use More Home Organization Products, 2016 (percent) 22

CHAPTER 2 - THE MARKET

SCOPE OF THE REPORT

  • Methodology
  • Market Definition
  • Retail Sales of Home Organization Products Reach $16 Billion in 2016
  • Figure 2-1: U.S. Retail Sales of Home Organization Products, 2012-2016
  • Retail Sales by Product Category
  • Figure 2-2: Share of U.S. Retail Sales of Home Organization Products by Category, 2016 (percent)
  • Figure 2-3: U.S. Retail Sales of Home Organization Products by Category, 2012-2016 (in millions of dollars) 32
  • Retail Sales by Product Segment
  • Figure 2-4: Share of U.S. Retail Sales of Home Organization Products by Segment, 2016 (percent)
  • Figure 2-5: U.S. Retail Sales of Home Organization Products by Segment, 2012-2016 (in millions of dollars) 34
  • Sales of DIY Products by Retail Channel
  • Figure 2-6: Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
  • Regional Sales Differences
  • Figure 2-7: Full or Partial Basements in New Single-Family Houses Completed: 2005, 2010, and 2015 (percent of houses)
  • Factors Affecting Market Growth
  • Housing and Households
  • Figure 2-8: Number of U.S. Households, 2005-2015 (in millions)
  • Figure 2-9: U.S. Home Ownership, 2004-2016 (percent)
  • Figure 2-10: Annual Existing Home Sales and Housing Starts, 2002-2016 (total number)
  • Economy and Spending
  • Figure 2-11: U.S. Unemployment Rate, 2004-2016 (percent)
  • Figure 2-12: Real Median Household Income, 2004-2015 (dollars)
  • Figure 2-13: Change in Real GDP and Personal Consumption Expenditures, 2007-2016 (percent change) .. 53
  • Figure 2-14: U.S Consumer Credit Outstanding, 2004-2016 (in billions of dollars)
  • Figure 2-15: U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2016 (in billions of dollars)
  • Figure 2-16:
  • Remodeling Market Index, 2004-2016
  • Figure 2-17: Total CPI and CPI for Household Furnishings/Operations, 2006-2016
  • Continued Popularity of Self-Storage Facilities Shows Need for Home Storage
  • Projected Market Growth
  • Figure 2-18: Projected U.S. Retail Sales of Home Organization Products, 2016-2021 (in millions of dollars) 65

CHAPTER 3 - THE MARKETERS

INTRODUCTION

  • Leading Marketers
  • Mergers, Acquisitions, Divestitures
  • Competitive Profiles

CHAPTER 4 - MARKETING & NEW PRODUCT TRENDS

PRODUCT TRENDS

  • Decluttering with KonMari
  • Illustration 4-1: Marie Kondo's KonMari Method
  • Shimau (Smart Storage)
  • Illustration 4-2: Panasonic “Shimau” (Smart Storage) Storage Products
  • Customized and Flexible Storage Options
  • Illustration 4-3: Icube
  • Custom Closets Still Most Important for Many
  • Illustration 4-4: His and Hers Closets
  • Consumers Want Easy Solutions
  • Illustration 4-5: ID and Write n' Wipe Storage
  • Illustration 4-6: Lazy Lee 360 Organizer
  • Portability
  • Illustration 4-7: Meori Foldable Boxes
  • Illustration 4-8: Poppin's Storage Box Seat and Bench
  • Illustration 4-9: Cosy Home Portable Clothes Closet
  • Long-Term Storage
  • Illustration 4-10: Totes Designed for Long-Term Storage
  • Specialty Storage Still in Demand
  • Illustration 4-11: Arc Shelf
  • Illustration 4-12: Park-a-Purse Organizer
  • Illustration 4-13: Glideware
  • Storage Opportunities in Wasted and Empty Space
  • Illustration 4-14: Wall Storage
  • Maximizing Storage in Small Spaces
  • Illustration 4-15: YouCopia Cabinet Organizers
  • Kids Storage Continues Growing
  • Illustration 4-16: Target's Pillowfort Kids Private Label Brand
  • Partnerships and Licensing Deals Still Attractive
  • Illustration 4-17: Caterpillar Garage Storage
  • Illustration 4-18: Paula Deen Specialty Organizers
  • Decor Important to More Consumers
  • Illustration 4-19: Container Store's Knit Collection
  • Illustration 4-20: Honey-Can-Do Twisted Totes
  • Illustration 4-21: Easy Closet's New Wood Grain Textured Colors
  • Illustration 4-22: Cynthia Rowley and Paperchase Collections at Staples
  • Illustration 4-23: Office by Martha Stewart
  • Outdoor Storage More Decorative
  • Illustration 4-24: Stylish Pent Sheds
  • Illustration 4-25: She Sheds
  • Awareness, Availability and Cost Biggest Obstacles for Green Products
  • Illustration 4-26: Koziol's Sustainably Made Storage Products
  • Illustration 4-27: Mindora Storage Baskets
  • MARKETING PRACTICES AND TRENDS
  • Illustration 4-28: Organized Living Web Redesign
  • Consumers Need Help
  • Illustration 4-29: Closetmaid's 3D Design Tool
  • As Seen On/In: Product Placement in Media Builds Awareness and Trust
  • Illustration 4-30: As Seen On/In
  • Houzz Remains Major Internet Community for Manufacturers
  • Illustration 4-31: Houzz
  • Blogs Build Community
  • Illustration 4-32: Gladiator Blog
  • Back to School Key Selling Season
  • Illustration 4-33: Container Store Dorm
  • Illustration 4-34: Back-to-College Promotions and Products
  • Consumers Like Contests
  • Illustration 4-35: Manufacturer Contests
  • Price Remains Important for Consumers
  • Illustration 4-36: Sales Events
  • Made in USA to Get Stronger
  • Illustration 4-37: Promoting Made in the USA

CHAPTER 5 - DISTRIBUTION AND RETAILING

DISTRIBUTION CHANNELS

SALES OF DIY PRODUCTS BY RETAIL CHANNEL

  • Figure 5-1:
  • Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
  • Figure 5-2: Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
  • Discount Stores
  • Home Centers and Hardware Stores
  • Specialty Channel
  • Other Outlets
  • Private Label Store Brands and Exclusives Important to Retailers
  • Illustration 5-1: Target's Pillowfort Kids Private Label Brand
  • Illustration 5-2: Menards Dakota Private Label Brand
  • Distribution
  • Omni-Channel Retailing Essential
  • Illustration 5-3: Home Depot's Interconnected Retail Initiative
  • Key Retailers
  • Illustration 5-4: Lowe's Omni-Channel
  • Illustration 5-5: Ikea Sektion Kitchen
  • Illustration 5-6: Wayfair's The Way Home TV Series
  • Illustration 5-7: Houzz

CHAPTER 6 - THE CONSUMER

  • Sources
  • Consumer Confidence Reaches New Highs
  • Figure 6-2: Percent of Highly Confident Consumers by Age Group, 2004-2015
  • Consumers Optimistic About Future
  • Figure 6-3: Percent Agreeing “I Am Optimistic about the Future,” 2015
  • Figure 6-4: Percent Agreeing “My Job Prospects Look Good over the Next Few Years,” 2015
  • Figure 6-5: Adults' Level of Confidence on Simmons' 8 Point Purchase Propensity Scale, 2006-2016 (percent)
  • Men and 25 to 54 Year Olds Have Highest Purchase Propensity
  • Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
  • Americans Spend Most on Housing and Homes
  • Recent Uptick in Home Remodeling
  • Recent Increase in Do-It-Yourself Home Remodeling
  • Figure 6-6: Who Did Interior/Exterior Home Remodeling in Last 12 months, 2006-2016 (percent of households)
  • Figure 6-7: Total Home Improvement Product Spending, 2006-2016 (percent of households)
  • Over 2 Million Households Purchased a Storage Shed in 2016
  • Figure 6-8: Amount Spent on Storage Sheds, 2006-2016 (percent of households)
  • Figure 6-9: Who Installed Shed in Last 12 months, 2006-2016 (percent of households)
  • Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
  • Lifestyle/Psychographic Attitudes of Remodelers
  • Lifestyle/Psychographic Attitudes of Shed and Wall Unit/System Purchasers
  • Consumer Attitudes Measured with Simmons Segmentation System
  • Increasing Internet Use for Product Research and Shopping
  • Awareness, Availability and Cost Biggest Obstacles for Green Products
  • Consumer Demographics and Impact on Storage, Organization
  • American Nests Continue to Expand
  • Illustration 6-1: Lennar's Next Gen Home
  • People Need More Home Organization Products
  • Figure 6-10: Percent Agreeing with Statements about Home Organization Products, 2016
  • Figure 6-11: Percent Strongly Agreeing with Statements about Home Organization Products, by Age Group, 2016
  • Style and Attractiveness Important; Brand Name Not So Much
  • Figure 6-12: Percent Agreeing with Style and Brand Statements about Home Organization Products, 2016
  • Figure 6-13: Percent Strongly Agreeing with Style and Brand Statements about Home Organization Products, by Age Group, 2016
  • Consumers Need More Storage Most in Closets, Kitchen and Pantry
  • Figure 6-14: Places or Uses for Which People Could Use More Home Organization Products, 2016 (percent)
  • Figure 6-15: Places or Uses for Which People Could Use More Home Organization Products, by Age Group, 2016

APPENDIX

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