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市場調查報告書

茶、RTD茶的美國市場:第6版

Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition

出版商 Packaged Facts 商品編碼 217053
出版日期 內容資訊 英文 101 Pages
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茶、RTD茶的美國市場:第6版 Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition
出版日期: 2016年12月08日 內容資訊: 英文 101 Pages
簡介

本報告提供美國的茶市場趨勢調查,影響市場成長的因素與市場機會分析,茶的銷售額規模的變化與預測,彙整企業、品牌的佔有率,主要企業的行銷、新產品等趨勢,零售環境的變化相關分析,消費者的購買行動,利用頻率,消費量,愛好等簡介。

第1章 摘要整理

第2章 茶趨勢、市場機會

  • 主要市場機會
  • 成長推動因素

第3章 市場規模、預測

  • 各市場規模、市場區隔

第4章 銷售經營者

  • 銷售企業的市場佔有率

第5章 行銷、新產品趨勢

  • 各種方法
  • 產品趨勢

第6章 零售趨勢

  • 零售環境的變化

第7章 茶的消費者

  • 茶的消費趨勢
  • 熱茶、冷泡茶的使用趨勢:男女
  • 性別的消費頻率的差異
  • 購買途徑:男女
  • 茶類型的愛好
  • 品牌的愛好相關趨勢
  • 茶消費者的人口動態

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目錄
Product Code: LA15193175

The tea market in the U.S. continues to enjoy mass appeal in the U.S. The category's performance in the last couple of years, particularly in ready-to-drink segments, has shown the strong durability of the market.

Tea is experiencing growth, impacted by factors including: an interest in tea culture at foodservice; new products that emphasize tea's functionality; trends towards premium and specialized products in bagged, loose and ready-to-drink tea; and Starbucks' push into RTD tea through its partnership with Anheuser-Busch.

Packaged Facts' report Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition focuses on the dynamic market for packaged tea, particularly with respect to the impact of current product, marketing, and consumer trends. The report offers market size and growth projections for tea and features the results of an exclusive Packaged Facts national online consumer survey of tea drinkers' tendencies, preferences, and purchase influences.

Scope and Methodology

Market trends and market size estimates within Tea and Ready-to-Drink Tea: U.S. Retail Market, 6th Edition are based on both public and syndicated data sources. Sales, market size, and consumer data sources drawn upon include:

  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers with annual sales of $2 million or more;
  • Published company reports and news releases.

This report also draws on a proprietary Packaged Facts National Consumer Survey conducted in July/August 2016 with a sample size of 2,000 U.S. adults age 18+. The sample composition is representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household. In addition, the report draws on data from the Experian Marketing Services Spring 2009-2016 Simmons NCS Adult Studies.

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

  • Scope of Report
  • Report Methodology
  • Teo Sales Rise to $7.3 billion
  • Table 1-1: Tea sales in the U.S.,2011-2015 (in billions of dollars and percent)
  • Teo by Chonnel
  • IRI-trocked Teo Shoots Up
  • Table 1-2: IRI-Tracked SalesofTea: Overall and by segment, 2016 (in millions)
  • Looking Ahead
  • Table 1-3: Tea sales in the U.S.,2016-2020 (in billions of dollars and percent)
  • Teo Culture Blossoms
  • Functional: The Next Wove
  • ConsumerShifts Create Opportunity and Peril
  • Powerhouse Brands Target RTDTeo
  • Teo Market Shore Spread Out
  • Marketing Trends
  • Praduct Trends
  • Retail Trends
  • Tea Market Share Spread Out
  • Tea Consumption Trends
  • Hot and Cold Tea Usage by Gender
  • Table 1-4: Tea Usage by Gender, 2016

CHAPTER 2 - TEATRENDS & OPPORTUNITIES

  • KEY OpPORTUNITIES
  • Tea Culture Blossoms
  • Gourmet Gear
  • Functional: The Next Wave
  • Illustration 2-1: Republic ofTea's UoMatcha Charcoal
  • FACTORS TOMARKET GROWTH
  • Consumer Shifts Create Opportunity and Peril
  • Powerhouse Brands Target RTDTea

CHAPTER 3 - MARKETSIZE AND PROJECTIONS

  • MARKET SIZE ANDSEGMENTATION
  • Tea Sales Rise to $7.3 billion
  • Table 3-1: Tea Sales in the U.S., 2011-2015 (in billions of dollars and percent)
  • Teo by Chonnel..
  • Table 3-2: Share of U.S. Sales ofTea by Channel, 2016 (percent)
  • IRI-trocked Teo Shoots Up lB
  • Table 3-3: IRI-Tracked Sales ofTea: Overall and by Segment, 2016 (in millions)
  • Looking Ahead
  • Table 3-4: Projected Tea Sales in the U.S., 2016-2020 (in billions of dollars and percent)

CHAPTER 4 - THE MARKETERS

  • MARKETER SHARES
  • Teo Market Share Spread Out
  • Table 4-1: Top Marketers ofTea at Food, Drug and Mass Merchandisers, 2016 (in millions)
  • Pepsi Lipton Tea Partnership Tops RTDTea
  • Table 4-2: Top Marketers of Canned and Bottled Tea, 2016 (in millions)
  • Table 4-3: 8iggest Canned and Bottled Tea 8rand Line Gainers, 2016 (in millions)
  • Gold Peak Tops Refrigerated Tea
  • Table 4-4: Top Marketers of Refrigerated Tea, 2016 (in millions)
  • Table 4-5: Biggest Refrigerated Tea Brand line Gainers, 2016 (in millions)
  • Lipton Tops Bagged/Loose Tea Segment
  • Table 4-6: Top Marketers ofTea (Bags/Loose), 2016 (in millions)
  • Table 4-7: Blggest Tea (Bags/Loose) Brand Line Gainers, 2016 (in millions)
  • Four Players with Double Digit Share in Single-Cup Tea
  • Table 4-8: Top Marketers of Single-Cup Tea, 2016 (in millions)
  • Table 4-9: Biggest Single-Cup Tea Brand Line Gainers, 2016 (in millions)
  • Private Label Tea Market Feels the Pain
  • Table 4-10: Private Label Tea, 2016 (in millions)

CHAPTER 5 - MARKETING AND NEW PRODUCT TRENDS

  • RANGE OFApPROACHES
  • Global Positioning at Lipton
  • Illustration 5-1: Lipton's Bright Bites Website
  • Experiential Effortfor Lipton Sparkling Ice Tea
  • Pure LeafMoves into Television
  • Illustration 5-2: Pure Leaf Recipes onYouTube
  • Brisk Targets Urban Teens
  • Gold Peak Tokes It Home
  • Illustration 5-3: Gold Peak TV Spot
  • Snapple Goes Madcap
  • Illustration 5-4: Snapple "Bees" TV Spot
  • "Butterflyz"at Fuze
  • AriZona ond Marketing
  • The Honesty Index
  • Celestial Makeover Misstep
  • Illustration 5-5: Celestial Seasoning: Image Makeover
  • PRODUCT TRENDS
  • Expanding Premium Tier
  • Natural Strategies
  • Illustration 5-6: AriZona Good Brew
  • Sparkling Products in the Spotlight
  • Tea Lattes Proliferote
  • Illustration 5-7: Hain Celestial: Celestial Lattes Line
  • Exotic Flavor Directions
  • Specialty TeasAdvancing
  • Matcha: The Super/ood Tea
  • Illustration 5-8: New Brisk Tea Flavor: Brisk Mate
  • Unrest in Kombucha
  • Single-Serve Form
  • Instant Tea
  • Segmentation in Hot Tea
  • Illustration 5-9: Pure Leaf Bagged and Loose Leaf Tea
  • Illustration 5-10: Bigelow: New Steep Brand
  • Illustration 5-11: Tazo Grand Tour Collection

CHAPTER 6 - RETAIL TRENDS

  • CHANGING RETAIL LANDSCAPE
  • Consumer Mindsets Are Shifting
  • Developments in Mass Channels
  • Tea Retailers
  • Illustration 6-1: T2: New York SoHo Location
  • Tea Cafes
  • Online Channel
  • Illustration 6-2: Tea Category: Amazon Dash Buttons
  • Illustration 6-3: Online Ad for DAVIDsTEA

CHAPTER 7 - THE TEACONSUMER

  • Tea Consumption Trends
  • Table 7-1: Usage Rates for Leaf and Instant Tea, 2009-2016 (percent)
  • Table 7-2: Usage Rates for Ready-to-Drink Tea, 2009-2016 (percent)
  • Hot and Cold Tea Usage by Gender
  • Table 7-3: Tea Usage Rates by Gender, 2016
  • Gender Differences in Frequency of Consumption
  • Table 7-4: Numberof Teaor TeaDrinks Consumed PerDay: Overall and by Gender, 2016
  • Teo Channel Shopping by Gender
  • Table 7-5: Tea Purchasing Patterns by Retail Channel: By Gender, 2016
  • Teo Type Preferences
  • Table 7-5: Caffeinated Y5. Decaffeinated Y5. Herbal TeaConsumption Patterns, 2016
  • Table 7-6: Tea Usage Rates by Form: Overall and by Age Bracket, 2016
  • Table 7-7: Types ofTea Drunk at Home: Overall and by Age Bracket, 2016
  • Table 7-8: Types ofTea at Drunk at Restaurants/Cafes: Overall and by Age Bracket, 2016
  • Table 7-9: Types ofTea Drunk Most Often at Home or Restaurants/cafes: Overall and by Age Bracket,2016
  • Brand Preference Trends
  • Table 7-10: Regular Tea (in Bagsor Packages)Consumption Trends by Brand, 2008-2016 (percent)
  • Table 7-11: Instant Ice Tea Mix Consumption Trends by Brand, 2008-2016 (percent)
  • Table 7-12: Ready-to-Drink Iced Tea Consumption Trends by Brand, 2008-2016 (percent)
  • Tea Consumer Demographics
  • Table 7-13: Demographics of Tea Consumers (Bagged/Packages and Instant) by Select Brands, 2016(Index)
  • Table 7-14: Demographics of Ready-to-Drink Tea Consumers by Select Brands, 2016 (Index)
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