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市場調查報告書

砂糖·蜂蜜·糖漿美國的卡路里甜味劑趨勢

Sugar, Honey and Syrups: Caloric Sweetener Trends in the U.S.

出版商 Packaged Facts 商品編碼 213473
出版日期 內容資訊 英文 142 Pages
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砂糖·蜂蜜·糖漿美國的卡路里甜味劑趨勢 Sugar, Honey and Syrups: Caloric Sweetener Trends in the U.S.
出版日期: 2014年10月09日 內容資訊: 英文 142 Pages
簡介

本報告提供美國的砂糖·代糖·甜味劑市場現況與展望調查分析,提供市場機會分析,各產品(砂糖,蜂蜜,楓糖·薄煎餅·鬆餅糖漿,玉米糖漿,糖蜜等)的零售市場規模預測,各甜味劑類型的領導品牌·自有品牌之市場佔有率,彙整影響特定甜味劑的最新問題與趨勢,新產品推出的說明,及今後的市場展望等資料,為您概述為以下內容。

第1章 摘要整理

第2章 市場預測·機會

  • 市場成長要素
  • 市場成長預測
  • 市場機會
  • 食品·餐飲服務業預測:砂糖/甜味劑的未來
  • 無酒精飲品企業面對削減砂糖的壓力
  • 反高果糖糖漿(HFCS)的意見依然高漲
  • 砂糖不只是砂糖:
  • 講究食物的消費者要求GMO的透明度
  • 製造加工業者面臨砂糖價格的不穩定性
  • 利基的甜味劑成為主流

第3章 卡路里甜味劑市場規模&成長

  • 市場規模·結構
    • 美國的砂糖/甜味劑零售市場預測2014年將達35億5000萬美元
    • 超級市場預測將主導砂糖/甜味劑的銷售額
    • 砂糖:流動性市場
    • 全球砂糖生產量超過全球需求
    • 用新農業法案的砂糖計劃沒有變化
    • 平均每個人的砂糖消費量計算
  • 蜂蜜
    • 生產量
    • 消費量
    • 傳統的廚房糖漿
    • 械槭糖漿
    • 械槭糖漿的生產量

第4章 行銷·零售

  • 砂糖
    • 自有品牌流失細砂糖的銷售額·數量
    • 自有品牌流失大部分紅糖,粉末式及調味市場區隔
    • 利基的砂糖提供品牌"Better-for-You", "Better-for-the-Planet" 優勢
    • 投入最新的利基砂糖產品
  • 砂糖行銷·推銷策略
    • 利基的砂糖品牌強調有機,非GMO及認證
    • 甘蔗,非GMO及有機砂糖的促銷手法
    • 主流砂糖品牌的行銷宣傳方法
    • 投入最新的砂糖產品
    • 自有品牌·小規模品牌促進蜂蜜市場
    • 蜂蜜市場佔有率由於大量的利用替代流通管道而致細分化
    • 新的蜂蜜產品·行銷趨勢
    • 傳統的廚房糖漿

第5章 消費者的態度·行動

  • 整體甜味劑的利用,迴避·加添砂糖
    • 消費者對砂糖/甜味劑的態度
    • 消費者的報告指出甜味劑的利用
    • CRA調查結果:即使有所意識,其消費態度仍舊沒有變化
    • 蜂蜜·傳統的廚房用糖漿

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目錄
Product Code: LA5345889

Sugar, Honey, and Syrups: Caloric Sweetener Trends in the U.S.

The information in this report is extracted from Packaged Facts' Sugar, Sugar Substitute, and Sweetener Trends in the U.S., 4th Edition (May 2014). Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is motivating consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including less refined sugars, honey, and coconut sugar. Less refined, niche sugars and sweeteners are expected to grow at the expense of commodity sugar, especially white granulated. Economic and environmental sustainability factors are increasingly important to consumer choices about sweeteners, and avoidance of genetically modified foods will likely drive sweetener selection for a growing number of consumers.

Scope of Report

This report strives to estimate and analyze the size, growth rates and composition of the sugar, honey, and caloric sweeteners market in the United States, focusing specifically on the retail market for kitchen and tabletop use while also discussing major trends that are currently impacting or are expected to impact the selection and use of sweeteners for foodservice and industrial use by processors. The retail products and markets covered in this report include sugars, honey, pancake and maple syrup, corn and cane sweeteners, molasses, and other caloric sweeteners that may be considered niche sweeteners such as agave nectar and coconut sugar.

Report Methodology

The information in this report was obtained from both primary and secondary research. Consumer data were derived from a Packaged Facts national online consumer survey conducted in April 2014 with a panel of 2,000 U.S. adults (age 18+) balanced to the national population on the primary demographic measures of gender, age range, ethnicity, geographic region, marital status, presence or absence of children in the household and household income.

Additional consumer data were obtained from the Simmons National Consumer Survey through Fall 2013 from Experian Marketing Services. On an ongoing basis, Experian Marketing Services conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

Retail sales figures credited to IRI (Chicago, IL) are based on IRI aggregated multi-outlet (MULO) sales tracking, which represents sales through U.S. supermarkets, drugstores including Walgreens, CVS and Rite Aid), mass merchandisers (Wal-Mart, Target, Kmart and Shopko), warehouse clubs (Sam's Club and BJ's, but not Costco), dollar stores (excluding Dollar Tree) and military commissaries.

Nine retailers in three geographic locations (Houston, TX, Minneapolis, MN, and New York and New Jersey) were visited and sugar and sweetener offerings studied in conjunction with this report. A wide range of industry sources were also leveraged including interviews and discussions with industry participants and subject matter experts, sugar and sweetener company websites, videos embedded in these websites, trade publications, business newspapers and magazines, consumer blogs, financial blogs, social media, annual reports, 10Ks and press releases.

Who Will Benefit From This Report

  • Food Retailers
  • Sugar Producers
  • Manufacturers and Marketers of Zero Calorie Sweeteners
  • Honey and Maple Syrup Producers, Processors and Marketers
  • Ingredient and Agricultural Commodity Producers
  • Food and Beverage Manufacturers
  • Foodservice Operators
  • Private Label (Retail) Branding Firms
  • Advertising Agencies
  • Investment Banks

The analysis in this report includes

  • U.S. retail market size projections through 2018 for:
  • Market share of leading brands and private label for each sweetener type
  • Analysis of new product introductions
  • Packaged Facts predictions for sugars and sweeteners

Table of Contents

Chapter 1: Executive Summary

  • Scope and Methodology
  • Report Methodology
  • Definitions and Classifications
    • What Are Added Sugars
  • Market Outlook
    • Table 1-1: U.S. Retail Sales of Sugar and Caloric Sweeteners, 2014 (Dollar Sales and Market Share)
  • Factors to Market Growth
    • Added Sugars in the Spotlight
    • Growth in Non-GMO Foods
    • Growing Interest in Sustainability
  • Market Opportunities
    • Sugar
    • Other Natural Caloric Sweeteners
    • Honey
  • Implications for the Food Industry and Foodservice
    • Changes to Nutrition Facts Panel
    • Soft Drink Companies Bear Brunt of Pressure to Cut Sugar
    • Sugar Isn't Just Sugar: Pickier Consumers Demand GMO Transparency
    • Processors Face Uncertainty Over Sugar Prices
  • Sweetener Market Size and Growth
    • Table 1-2: IRI-Tracked MULO U.S. Retail Sugar and Caloric Sweeteners Sales and Volume, 52 Weeks Ended January 26, 2014
  • Sugar: A Market in Flux
    • Reduced Consumer Demand for Sugar
    • Niche Sugars Gain Wider Appeal
    • Mexican Sugar Imports
    • Growing Interest in Non-GMO Foods
    • Leading Sugar Brands
    • New and Niche Sugar Products at Retail
  • Other Caloric Sweeteners
    • Agave Nectar
    • Coconut Sugar
  • Honey
    • U.S. Honey Market Characterized by Many Small Brands
    • Honey Product Trends
  • Conventional Kitchen Syrups
    • Maple, Pancake and Waffle Syrup
    • Cane and Corn Syrup
    • Molasses
  • Consumer Attitudes and Behaviors
    • Consumer Attitudes About Sugars and Sweeteners

Chapter 2: Market Forecast and Opportunities

  • Factors to Market Growth
    • Added Sugars in the Spotlight
    • Added Sugars Implicated in Obesity and Diabetes
      • Sugar Consumption, Independent of Obesity, Linked to Diabetes
    • Added Sugars Increasingly Linked to Heart Disease
    • Spotlight on Added Sugars Leads to Global "Action on Sugar"
    • U.S. Government Efforts to Cut Added Sugar
      • Table 2-1: Sources of Added Sugars in U.S. Diets: Consumers Age 2 Years or Over, NHANES 2005-2006
      • Table 2-2: Added Sugar Consumption: Key Consumer Behaviors and Potential Sugar-Cutting Strategies
    • Sugar: The Next Cigarette Efforts to Guard Public Health
      • Regulatory Measures: Bans and Portion-Size Restrictions
    • Health-Conscious Consumers Taking Control
    • Growth in Non-GMO Foods
      • Retail Sugar and Sweetener Product Marketers Promote Non- GMO
      • Growing Interest in Sustainability
  • Projected Market Growth
    • Overall Caloric Sweetener Market Projected to Decline Due to Lower Sugar Sales
      • Figure 2-1: Projected U.S. Retail Sales of Sugar, 2013-2018 (in million $)
      • Figure 2-2: Projected U.S. Retail Sales of Caloric Sweeteners, 2013-2018 (in million $)
  • Market Opportunities
    • Sugar - Focusing on the Positives
      • Benefits of Niche Sugar Brands Offer Growth Opportunities
      • Highlighting Organic and Non-GMO
      • Packaging and Product Formats for Enhanced Consumer Experience
    • Other Caloric Sweeteners
      • Agave Syrup
      • Coconut Sugar
    • Honey: The New Liquid Gold
    • Conventional Kitchen Syrups
      • Can Maple Follow in Honey's Footsteps
      • Opportunities for Corn and Cane Sugars
  • Food & Foodservice Industry Implications: The Future of Sugar and Sweeteners
    • Pressure on Processors Mounts with Proposed Added Sugar Labeling
    • Figure 2-3: Proposed Changes to Nutrition Facts Panel February 2014 Focus on Added Sugars
  • Soft Drink Companies Bear Brunt of Pressure to Cut Sugar
    • Stepping Up Self-Monitoring Efforts for Added Sugars
  • Anti-High Fructose Corn Syrup (HFCS) Sentiment Still Runs High
  • Sugar Isn't Just Sugar - Pickier Consumers Demand GMO Transparency
  • Processors Face Uncertainty Over Sugar Prices
  • Niche Sweeteners Going Mainstream
    • Foodservice Opportunity to Expand Tabletop Sweetener Offerings
    • Growing Consumer Awareness of Sustainability

Chapter 3: Caloric Sweetener Market Size & Growth

  • Table 3-1: IRI-Tracked MULO U.S. Retail Sugar and Caloric Sweeteners Sales and Volume, 52 Weeks
  • Ended January 26, 2014
  • Size and Composition of the Market
    • U.S. Sugar and Sweeteners Retail Market Projected at $3.55 billion for 2014
      • Table 3-2: Projected U.S. Retail Sugar and Caloric Sweeteners Market, 2014 (Dollar Sales and Market Share)
    • Supermarkets Expected to Lead in Sales of Sugar and Sweeteners
      • Figure 3-1: Retail Channel Shares for U.S. Retail Sales of Sugar and Sweeteners, 2014 (Percent of Dollar Sales by Retail Channel)
      • Offerings Vary Greatly by Retail Channel and Specific Retailer
    • Sugar: A Market in Flux
      • Table 3-3: IRI-Tracked (MULO) U.S. Retail Sugar Sales, 52 Weeks Ended January 26, 2014 (Dollar Sales, Volume, 52 Week % Change and Share)
    • Global Sugar Production Exceeds Global Demand
      • Figure 3-2: World Sugar Production by Country, November 2013/14 (Million Metric Tons)
      • U.S. Beet Sugar Production Greater than Non-GMO Cane
      • Table 3-4: U.S. Beet and Cane Sugar Production by Fiscal Year and Percent Share 2004/05 - 2013/14E
    • New Farm Bill Continues Sugar Program Unchanged
      • U.S. Producers Seek Legal Action and Financial Remedy for Mexican Dumping
      • Global and Domestic Sugar Policy Impact on U.S. Retail Prices
      • Figure 3-3: U.S. Wholesale and Retail Refined Sugar Prices, 2004-2014 Calendar and Fiscal Years
    • Recast of Per Capita Sugar Consumption Calculation
      • Table 3-5: U.S Sugar Deliveries for Human Consumption Non-Industrial Use Type, 2004-2013
      • Table 3-6: U.S. Sugar Deliveries for Human Consumption by Industrial Use, 2004-2013
  • Honey
    • Production
      • Table 3-7: U.S. Honey Production and Active Colonies, 2008-2013 (Pounds and Number in Millions)
      • Table 3-8: U.S. Honey Production: Top Five U.S. Honey Producing States, 2011-2013 (Pounds in Thousands)
      • Honey Imports on the Rise
      • Table 3-9: U.S. Honey Imports by Importing Country, Calendar Years 2009-2013 (Metric Tons)
      • Table 3-10: Percent Share of U.S. Honey Imports by Type, 2011
      • Production Challenges
    • Honey Consumption
    • Conventional Kitchen Syrups
      • Table 3-11: IRI-Tracked MULO U.S. Retail Syrups and Molasses Market Size and Growth, 52 Weeks Ended January 26, 2014(Dollar and Volume Sales, % Change and Share of Category)
    • Maple Syrup
      • Maple Syrup Consumption
    • vMaple Syrup Production
      • Table 3-12: U.S. Maple Syrup Production by State, 2013 (Gallons and Percent of Total Production)
      • Table 3-13: U.S. Maple Syrup Production for Retail Sale: By State, 2011-2012 Gallons and Percent of Total Production for Retail
      • Maple Plantations Could Boost Production Per Acre
      • Maple Syrup Heist Goes to Hollywood

Chapter 4: Marketing and Retailing

  • Sugar
    • Private Label Loses Dollar Sales and Volume for White Granulated
      • Table 4-1: Top-Selling IRI-Tracked MULO White Granulated Sugar Brands (2013 Dollar Sales, Volume and 52 Week % Change)
      • Figure 4-1: Mass-Market Share of Leading White Granulated Sugar Brands, 2013
    • Private Label Loses the Most in Brown, Powdered and Flavored Segment
      • Table 4-2: Top-Selling IRI-Tracked MULO Retail Brown/Powder/Flavored Sugar Brands (2013 Dollar Sales, Volume and 52 Week % Change)
      • Figure 4-2: Mass-Market Share of Leading Brown/Powder/Flavored Sugar Brands, 2013
      • Consumer Reports of Sugar Brands and Amounts Used
      • Table 4-3: U.S. Household Use of Sugar: Brands and Amounts Used, 2008-2013 (Percent Purchasing and Pounds Used in Last 30 Days)
    • Niche Sugar Brands Offer Benefits of Better-for-You, Better-for-the-Planet
      • Niche Sugar Brands at Mainstream Retailers
    • Recent Niche Sugar Product Introductions
      • Tate & Lyle Fairtrade Sugars Now Marketed in the USA
      • Illustration 4-1: Tate & Lyle Fairtrade Sugars
      • Sugar In The Raw (Cumberland Packing Corporation)
      • Illustration 4-2: Sugar In The Raw Organic White™
      • Zulka (Zucarmex)
      • Florida Crystals
      • Wholesome Sweeteners
  • Sugar Marketing and Promotion Tactics
    • Niche Sugar Brands Highlight Organic, non-GMO and Certifications
      • Non-GMO Project Verified
      • Certified CarbonFree®
    • Approaches for Promoting Cane, Non-GMO and Organic Sugar
    • Marketing and Promotional Approaches for Mainstream Sugar Brands
      • Illustration 4-3: C&H Brand Label Highlighting 100% Cane Sugar
      • Online and Social Media Presence of Sugar Companies
      • Table 4-4: Facebook Statistics for Major Sugar Brands, May 2014
    • Recent Sugar Product Introductions
      • Packaging Innovation for Commodity Sugar
        • Flip Top Pourable Sugar
        • Illustration 4-4: C&H Flip-Top Pourable Sugar
        • Illustration 4-5: Domino Flip-Top Pourable Sugar
      • Major Sugar Marketers
        • American Crystal Sugar
        • Domino Foods, Inc.
        • Imperial Sugar Company
        • Michigan Sugar Company
        • Sugar Foods Corporation
        • U.S. Sugar Co., Inc
        • Wholesome Sweeteners
        • Zucarmex, USA
      • Other Caloric Sweeteners
        • Madhava and Wholesome Sweeteners Lead Agave Sales
        • Agave Retail Landscape Reveals Relatively Few Private Label Offerings
        • Recent Agave Product Introductions Feature Blends and Flavors
      • Coconut Sugar
        • Coconut Sugar Brands
        • Coconut Sugar Market Presence Limited, but Growing
        • Coconut Sugar Product Innovation
        • Coconut Sugar Outlook
    • Honey Market Driven by Private Label and Small Brands
      • Table 4-5: Top-Selling IRI-Tracked MULO Shelf-Stable Honey Brands, 52 Weeks Ended January 26, 2014 (Dollar and Volume Sales by Brand, 52 Week % Change)
    • Honey Market Share Fragmented with Greater Use of Alternate Channels
      • Table 4-6: Leading IRI-Tracked MULO Honey Brands, 52 Weeks Ended January 26, 2014 (Dollar Sales and Market Share)
      • Table 4-7: Honey Brand Volume Sales and Volume Share, IRI MULO 52 Weeks Ended January 26, 2014
    • New Honey Products & Marketing Trends
      • To Avoid Pesticides, Greater Demand for Organic and Non-GMO Honey Likely
      • Table 4-8: Eulogia Honey Product Offerings, 2013-2014
      • Honey That's Easier to Use
      • Illustration 4-6: Nektar Honey Crystals
      • True Source Certification from Hive to Table
      • Illustration 4-7: True Source Certified Logo
      • Growing Interest in Local and Unique Honey
      • Illustration 4-8: Prairie Rock Wildflower Honey Comb Honey Locally Produced and Packed in SW Minnesota
      • Illustration 4-9: Ames Farm Single Source Honey Hive Number and Location Indicated
      • Honey Brands for Hispanic Consumers
      • Illustration 4-10: Don Amusan Brand Honey Targeting Hispanic Consumers
    • Conventional Kitchen Syrups
      • Maple, Pancake and Waffle Syrup
        • Table 4-9: Top-Selling IRI-Tracked MULO Maple, Pancake and Waffle Syrup Brands, Year Ended January 26, 2014 (Dollar Sales, Volume and 52 Week % Change)
        • Figure 4-3: Mass-Market Share of Top-Selling Maple/Pancake & Waffle Syrup Brands, Year Ended January 26, 2014
        • Table 4-10: Top-Selling IRI-Tracked MULO Pure Maple Syrup Brands, Year Ended January 26, 2014 (Dollar Sales, Volume, 52 Week % Change, and Market Share)
        • New, International Grading System Debuted
        • Variability in Retail Assortment of Pure Maple Syrup
        • Innovation and Old-Fashioned Marketing Needed to Drive Maple Sales
      • Corn, Crystal, and White Syrup Segment Still Dominated by Karo
        • Table 4-11: Top-Selling IRI-Tracked MULO Corn/Crystal/White Syrup Brands, Year Ended January 26, 2014 (Dollar Sales, Volume, 52 Week % Change, and Market Share)
        • Regional Brands with Strong Roots
        • Retail Selection Varies by Geography
        • Karo Leverages No HFCS Messaging
        • Future Growth a Serious Challenge for Corn, Crystal and White Syrups
      • Grandma's and Brer Rabbit Brands Dominate the Molasses Segment
        • Table 4-12: Top-Selling IRI-Tracked MULO Molasses Brands, Year Ended January 26, 2014 (Dollar Sales, Volume, 52 Week % Change, and Market Share)
        • Molasses Products Differ in Nutrient Content
        • Table 4-13: Nutritional Comparison of Molasses Varieties Brer Rabbit Mild Flavor, Full Flavor and Blackstrap Molasses
        • Grandma's Almost Always on the Retail Shelf
        • Challenging Future for Retail Molasses
  • Chapter 5: Consumer Attitudes and Behaviors
  • Overall Sweetener Use, Avoidance and Added Sugars
    • Consumer Attitudes About Sugar and Sweeteners
      • Figure 5-1: U.S. Adult Attitudes and Beliefs About Sugar and Sweeteners, April 2014
    • Consumer-Reported Sweetener Use
      • Table 5-1: Use of Sugar and Sugar Substitutes: U.S. Households With Children Present vs. Without Children Present, 2013
      • Kids' Sugar Consumption Declining
      • Figure 5-2: U.S. Adult Use of Select Sweeteners in Last 30 Days, April 2014
      • Reported Sweetener Use Varies by Ethnicity
      • Millennial Consumers Age 25 to 29 Quick to Adopt Niche Sweeteners
      • Table 5-2: Select Sweetener Use by U.S. 25- to 29-Year-Olds(Last 30 Days), April 2014
      • Sweetener Purchases Vary by Age
      • Table 5-3: Percent Purchasing Sugar, by Type, Within Past Year: U.S. Adults Overall and by Age Bracket, April 2014
      • Table 5-4: Percent Purchasing Sweetener Syrups, by Type, Within Past Year: U.S. Adults Overall and by Age Bracket, April 2014
      • Consumer Reported Changes in Sugar and Sweetener Use
      • Figure 5-3: Reported Change in Sugar Use Over Last Year or Two: U.S. Adults, April 2014 (% Now Using More, About the Same, or Less)
      • Figure 5-4: Reported Change in Sweetener Syrups Use Over Last Year or Two: U.S. Adults, April 2014 (% Now Using More, About the Same, or Less)
    • CRA Findings: Behaviors Don't Change, Regardless of Awareness
      • CRA Consumer Segmentation Based on Sweetener Attitudes & Behaviors
      • Corn Refiners Association Claims More Consumers Avoid Sugar than HFCS
    • Honey & Conventional Kitchen Syrups
      • Honey
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