美國的便利商店餐飲服務動向 是由出版商Packaged Facts在2011年09月所出版的。
這份英文市場調查報告書價格從美金3995起跳。
美國便利商店的餐飲服務業績在2010年增加5.6%。預估2011年將增加5.8%、而2012年將增加5.3%。
本報告，彙整便利商店使用者動向、餐飲服務購買動向、便利商店的餐飲服務業績擴大動向、大型企業的競爭動向等，由下列摘要形式闡述。
第1章 報告摘要
第2章 便利商店餐飲服務市場規模與預測
- 簡介
- 餐飲服務對便利商店使用者產生變化
- 良好的利潤率
- 便利商店與加油站的複合式的成長並行
- 2011年的市場規模
- 餐飲服務的產品種類與食品別業績
第3章 產品群與競爭的餐飲服務
- 簡介
- 概要
- 依照消費者提供有效的時間使用方式
- 抽煙的減少
- 獨家餐廳品牌的成立
第4章 健康的基礎打造
第5章 關稅分析
- 簡介
- 概要
- 餐飲服務的使用
- 便利商店的使用
- 便利商店的餐飲服務使用
第6章 消費者："簡餐"食品
第7章 消費者：購買動向
第8章 購買意圖與實際購買
第9章 大型企業與品牌
- 簡介
- 前5大便利商店品牌
- 7Eleven, Inc.
- 策略方向性
- 食品・餐飲服務策略
- 積極的成長目標
- 消費者動向
- Sheetz
- 不單是便利商店而是餐廳
- 食品為第一、便利商店的產品為第二
- 菜單分析
- Wawa
- 2011年的積極擴大計畫
- 新鮮食品、居家用餐、自我品牌
- 消費者動向
- Casey's General Stores, Inc.
- Alimentation CoucheTard
- 成長與收購策略
- 餐飲服務策略
- 消費者動向
- 前方與中心
附錄
Abstract
Packaged Facts' Convenience Store Foodservice Trends in the U.S. estimates
that convenience store foodservice sales grew 5.6% in 2010, and we forecast
sales to rise by 5.8% in 2011 and 5.3% in 2012, on the heels of aggressive
foodservice platform build outs and increased convenience store foodservice
patronage. In the process, foodservice is transforming the convenience store
user experience, forcing players to improve their platforms or get left behind.
Convenience Store Foodservice Trends in the U.S. helps industry participants
understand and leverage key trends shaping category growth, including:
- Analysis of convenience store users' intended and actual purchases (by
product category), to help participants develop trip consolidation strategies
that increase guest traffic and leverage sales of other merchandise.
- Analysis of intended and actual foodservice purchases, to help
participants leverage foodservice platforms as part of their trip
consolidation strategies.
- Convenience store foodservice sales growth trends, by foodservice category
(prepared foods, hot dispensed beverages, cold dispensed beverages, and frozen
beverages), to help foodservice suppliers and operators develop menu items on
trend.
- Prepared foods retail segment cross-usage analysis, to assess the degree
of prepared foods competition among conveniences stores, grocery
store/supermarket and fast food/QSR players and help position opportunity.
- Guest traffic analysis for the foodservice industry by segment;
convenience stores, and convenience store foodservice, to identify opportunity
among key demographic groups.
- “Quick Bite” food health attribute analysis, to develop
on-the-go meal solutions and snacks in accordance with consumer health
preferences.
- Convenience store foodservice purchase considerations, to develop and
position menu items and craft marketing messages in accordance with consumer
purchase rationales.
- Competitive foodservice analysis of five leading convenience store
foodservice programs, to learn how these leading players are developing and
adapting their foodservice platforms. Foodservice strategies, foodservice
sales growth, menu analysis, and consumer usage demographics are included.
Table of Contents
Chapter 1: Executive Summary
- Introduction
- Scope and Methodology
- Methodology
- Consumer survey methodology
- Market size and forecast
- Definitions
- 2: Share of Stomach: Convenience Store Foodservice Market Size and Forecast
- Insight Capsule
- Fast Facts
- 3: Product Mix and Competitive Foodservice Rationales
- Insight Capsule
- Fast Facts
- 4: Laying a Healthful Foundation
- 5: Guest Traffic Analysis
- Insight Capsule
- Fast Facts
- 6: The Consumer: “Quick Bite” Food Health Attributes
- 7: The Consumer: Convenience Store Foodservice Purchase Considerations
- 8: Purchase Intention v. Actual Purchase: The Foodservice Connection
- 9: Convenience Store Chains: Competitive Foodservice Analysis
Chapter 2: Share of Stomach: Convenience Store Foodservice Market Size and Forecast
- Introduction
- Foodservice is transforming the convenience store user experience
- Margins are too good to pass up
- Graph 2-1: Convenience Store Sales & Margins: Top Five In-Store
Categories, 2009
- Convenience stores wave foodservice carrot with trip consolidation stick
- Segmentation structure
- Employment trends suggest growth in convenience store-gas station hybrids
- Table 2-1: Employment Trends, Convenience Stores and Gas Stations, 2006-11
- Packaged Facts convenience store foodservice market size
- Graph 2-2: Convenience Store Foodservice Sales, 2006-13
- Foodservice category and food type sales
- 60% of foodservice sales generated by prepared foods
- Prepared food
- Graph 2-3: Prepared Food Sales, By Menu Category
- Graph 2-4: Hot Dispensed Beverages, By Menu Category
- Cold dispensed beverages
- Graph 2-5: Cold Dispensed Beverages, By Menu Category
- Daypart sales analysis
- Graph 2-6: Convenience Store Foodservice Sales, by Daypart
Chapter 3: Product Mix and Competitive Foodservice Rationales
- Introduction
- Overview
- Helping consumers make more efficient use of their time
- Three minutes and counting
- Against the backdrop of limited leisure time
- Time-pressed women present convenience store foodservice opportunity
- Table 3-1: Time Spent in Leisure & Sports Activity, 2006-10
- Placing time in demographic perspective
- It' s all downhill after 18
- Have job, but no time
- Harried parents need help
- Table 3-2: Time Spent in Leisure & Sports Activity, Key Convenience Store
Users, 2010
- Smokes on the ropes
- Table 3-3: Prevalence of cigarette smoking among U.S. adults aged 18 years
and over, 2000-09
- Get off the gasoline yo-yo
- Graph 3-1: Motor Fuel Consumption, Pricing, and Revenue, 2004-10
- Competition from supermarkets and grocery stores
- Cross-channel usage is common
- Table 3-4: Convenience Store Prepared Foods Use & Mean Use Among Grocery
Store Prepared
- Foods Users
- Table 3-5: Grocery Store Prepared Foods Use & Mean Use Among Convenience
Store Prepared
- Foods Users
- Competition from restaurants
- Table 3-6: C-Store Usage Frequency Analysis, Key C-Store User Groups
- Table 3-7: Fast Food Usage Frequency Analysis, Key C-Store User Groups
- Table 3-8: Fast Food Brand Usage, Key C-Store User Groups
- If you can' t beat ‘em, join em
- Or build your own restaurant brand
- Or build your foodservice platform
- Speedway ratchets up prepared foods program
Chapter 4: Laying a Healthful Foundation
- Introduction
- Overview
- Health conundrum: do as I say, not say as I do
- Health not a top-of-mind purchase rationale
- Healthful connotations
- Targeting the base
- More produce produces results
- Portability, meet health; health, meet portability
- Packaging innovation helps drive growth
- Fresh is the word: “Program Fresh”
- Fresh program philosophy
- A trip consolidation strategy
- Table 4-1: The Pantry, Inc.: Fresh Program Highlights, 2011
- Coffee: ubiquitous and a foodservice growth lever
- Convenience Store Foodservice Trends in the U.S. Table of Contents
- September 2011 iii
- Fiercely competitive
- Generating coffee loyalty
Chapter 5: Guest Traffic Analysis
- Introduction
- Overview
- QSR foodservice footprint dwarfs convenience store foodservice footprint
- Graph 5-1: Foodservice Usage, by Restaurant Type and Daypart, 2011
- Foodservice usage, by foodservice establishment type
- Fast food and convenience store foodservice share youth appeal
- Usage among 55+s plummets
- Table 5-1: Foodservice in Past Month, by Foodservice Outlet: Gender, Age &
HH Income
- Convenience store foodservice usage varies by race/ethnicity
- More of an urban phenomenon
- Table 5-2: Foodservice in Past Month, by Foodservice Outlet:
Race/Ethnicity, Region & Population
- Density
- Foodservice usage, by daypart
- Lunch and dinner exhibit widest usage
- Table 5-3: Foodservice in Past Month, by Daypart: Gender, Age & HH Income
- Hispanics a breakfast opportunity?
- Urban versus rural
- Table 5-4: Foodservice in Past Month, by Daypart: Race/Ethnicity, Region &
Population Density
- Convenience store usage
- Overview
- Enviable traffic trends
- Trip consolidation strategies have strong potential
- Graph 5-2: Convenience Store Use: Population Assessment, by Usage
Frequency, 2011
- No gender equality here
- Graph 5-3: Convenience Store Use: Population Assessment, by Usage
Frequency, Gender, 2011
- But such potential!
- Incentivizing older consumers a different story
- Graph 5-4: Convenience Store Use: Population Assessment, by Usage
Frequency, Age, 2011
- Working America: convenience store fans
- A locational nexus between work and c-store purchasing
- Table 5-5: Location Prior to Convenience Store Purchase, Work
Relationship, 2010
- Table 5-6: Time Spent in Leisure & Sports Activity, Key Convenience Store
Users, 2010
- Graph 5-5: Convenience Store Use: Population Assessment, by Usage
Frequency Employed People in HH, 2011,
- Drilling into convenience store foodservice usage & mean use
- Let them eat snacks
- Wooing women
- Table 5-7: C-store Foodservice Use & Mean Use, by Daypart: Gender & Age
- Racial/ethnic groups exhibit varied usage
- Urban appeal
- Table 5-8: C-store Foodservice Use & Mean Use, by Daypart: Race/Ethnicity
& Population
- Density
- Convenience store foodservice users: mean usage trends
- Female users close frequency gap
- HH income not a strong determinant
- Table 5-9: C-store Foodservice Use & Mean Use, by Daypart: Gender,
Generation & HH Income
Chapter 6: The Consumer: “Quick Bite” Food Health Attributes
- Introduction
- Overview: Food health attributes that determine choice of a
“quick bite”
- A guide with many uses
- And the survey says
- Graph 6-1: Food Health Attributes, Degree of Importance When Getting a
Quick Bite
- Food health attributes: gender analysis
- Graph 6-2: Food Health Attributes, Degree of Importance When Getting a
Quick Bite, Gender
- Salt, fat and trans fat, oh my!
- Graph 6-3: Food Attributes, Degree of Importance When Getting a Quick
Bite, Gender II
- Catering to food education and food portioning
- Graph 6-4: Food Health Attributes, Degree of Importance When Getting a
Quick Bite, Age
- Complementing the menu
- Graph 6-5: Food Attributes, Degree of Importance When Getting a Quick
Bite, Age II
Chapter 7: The Consumer: Convenience Store Foodservice Purchase
- Considerations
- Introduction
- Convenience stores live up to their name
- Product differentiation an issue
- Graph 7-1: Convenience Store Foodservice Purchase Considerations
- Satisfying hunger
- Graph 7-2: C-Store Foodservice Purchase Considerations, Hunger: Gender &
Generation
- Competitive leverage: Purchase non-food items along with foodservice ones
- Graph 7-3: C-Store Foodservice Purchase Considerations, Non-Food: Gender &
Generation
Chapter 8: Purchase Intention v. Actual Purchase: The Foodservice Connection
- Introduction
- Intention versus action: An overview
- And the survey says!
- Purchase intention
- Purchase result
- Graph 8-1: Purchase Intention v. Actual Purchase, by Product Type
- Problems closing the deal?
- Graph 8-2: C-Store Prepared Food Purchase Intention v. Actual Purchase
- I went to get prepared food, but I got....
- Table 8-1: C-Store - Foodservice Intention: Products Purchased;
Foodservice Purchased: Product Purchase Intention
Chapter 9: Foodservice Operations of Leading Companies and Brands
- Introduction
- Top 5 convenience store brands
- Table 9-1: Top 5 Convenience Store Chains: Foot Traffic Analysis, by
Gender & Age
- Second 5 convenience store brands
- Table 9-2: Second 5 Convenience Store Chains: Foot Traffic Analysis, by
Gender & Age
- 7Eleven, Inc.
- Strategic direction
- Aggressive expansion
- Private label to differentiate and drive margins
- Going Digital to connect and promote
- Food & foodservice strategy
- Aggressive food sales growth target
- “We want our food to be better than restaurant quality”
- Remodeling to emphasize prepared foods and beverages
- Retrofitting coffee to court Millennials
- Ramping up fresh produce to differentiate
- New menu introductions
- Table 9-3: 7-Eleven, On the Menu, 2011
- 7-Eleven Consumer Universe
- A more urban footprint; key convenience store user groups accounted for
- Table 9-4: 7-Eleven Consumer Demographic Profile, 2011
- 7-Eleven by the numbers
- Merchandise sales share: fresh foods ring up $1.6 billion
- Table 9-5: 7-Eleven Inc., Sales by Product Category, 2011
- U.S. existing same-store sales rise modestly
- Table 9-6: 7-Eleven Inc., Selected Metrics, 2008-2011
- Sheetz
- Not just a convenience store, but a convenience restaurant
- Food first; convenience products second
- Sheetz Bros. Kitchen
- Sheetz Bros. Coffeez
- Sheetz Bros. Creamery
- Sheetza Pizza: round 4
- Produce aplenty
- Sheetz menu analysis
- Table 9-7: Sheetz, On the Menu, 2011
- Sheetz by the numbers
- Table 9-8: Sheetz, Selected Metrics, 2010
- Wawa
- Aggressive expansion planned for 2011
- Fresh food, home meal replacement, and own-branded flair
- Coffee is the foodservice foundation - goes thermal
- Wawa Consumer Universe
- Table 9-9: Wawa Consumer Demographic Profile, 2011
- Wawa by the numbers
- Casey' s General Stores, Inc.
- Takeover tug-of-war
- Growth and acquisitions
- Products offered
- Prepared foods growth
- Prepared food growth reflects strategy to promote high-margin products
- New store format makes room for foodservice
- Current momentum
- Casey' s store menu
- Casey' s by the numbers
- Foodservice sales growth outstrips merchandise sales growth
- Table 9-10: Casey' s by the numbers
- Alimentation CoucheTard Inc.
- Growth and acquisition strategy
- Foodservice strategy
- Circle K Consumer Universe
- Table 9-11: Circle K Consumer Demographic Profile, 2011
- Couche Tard by the numbers
- Table 9-12: Couche Tard by the numbers
- Placing foodservice front and center: new store format analysis
- Food enhancements
- Beverage enhancements
- A food-centric experience
- QuikTrip Consumer Universe
- Table 9-13: Quick Trip Consumer Demographic Profile, 2011
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