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市場調查報告書
調味料和醬料:烹調趨勢分析
Condiments and Sauces: Culinary Trend Mapping Report
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本報告已在2012年04月25日停止出版。
在競爭劇烈的美國,餐廳及消費品製造商開始著力在調味料及醬料的品牌特色上,即使只是些微的差異,也有可能導至銷售額上巨大的差異。最近他們不只在傳統調味料及醬料上尋求加工改變,也有人開始使用東南亞的調味料或鮮味調味料。
本報告介紹預計將可能成為今後美國市場上主流的調味料及醬料、以及產品開發的策略方向、再加上此領域的最新趨勢、更包含食品飲料產品開發公司Center for Culinary Development(CCD)的Chefs' Council主廚的建議,為您概述為以下內容。
摘要整理
趨勢的摘要
- 第1階段-Poutine
- 第2階段-Gastrique
- 第3階段-Romesco
- 回顧:Peri-Peri、Harissa、Chimichurri
- 第4階段-Sriracha
- 第5階段:Aioli
大廚的言論:CCD Chefs' Council的建議
策略性的意義
各種醬料
Abstract
The adventurous American palate is evolving, and what better place to
experiment than with condiments and sauces; they are affordable, adjustable
and more accessible than ever. With seemingly unlimited and low cost ways to
differentiate through condiments and sauces, almost anyone from the
restaurateur to consumer packaged goods manufacturers can benefit from
reaching into the condiments and sauces toolbox. A small change could make a
big difference in sales.
To assist marketers and operators, Condiments & Sauces: Culinary Trend Mapping
Report, from the Center for Culinary Development (CCD) and Packaged Facts,
offers fresh ideas about which condiments and sauces are moving into the
mainstream, and provides strategic direction for product development that will
draw in consumers by pushing flavor buttons. Using its signature Trend Mapping
technique, the CCD profiles trends that range from twists on the classics
(flavored aioli) to a Southeast Asian staple (sriracha) to the fifth taste
(umami) and an over-the-top style of French fries (poutine) that comes to us
from Quebec.
- Stage 1: Poutine - Many consumers are familiar with aioli as a dip
or chili as a topping, but nothing is quite as unique and intriguing as
Canadian poutine, the eyebrow-raising pile of French fries, cheese curds and
brown gravy currently appearing on fine dining menus and peeling out from the
food truck scene with a vengeance.
- Stage 2: Gastrique - A sauce that has been on the CCD' s radar in
Stage 1 for several years is gastrique, a classic French reduction of sugar
and vinegar resulting in a thick syrupy sauce. Today chefs are using
gastriques in new and exciting ways with meat, fish and even dessert.
- Stage 2: Umami in a Bottle - While being a secret staple in the
condiment shelf forever (ketchup is full of umami), this fifth sense of taste
is coming into its own and being called out by name in several new seasoning
products. Now is the ideal time to develop products and foodservice dishes
that underscore the umami experience.
- Stage 3: Romesco - A traditional sauce from the Catalan region of
Spain, romesco has made its way to Stage 3 by enhancing a number of new chain
restaurant dishes. Romesco sauce presents a great opportunity for
restaurateurs and food manufacturers to capitalize on its Spanish global
heritage and emphasize its intense rich flavor that can be used in dips,
sauces, marinades and more.
- Stage 4: Sriracha - A fiery sauce inspired by traditional Southeast
Asian hot sauces made from ground chile peppers, vinegar, garlic, sugar and
salt, sriracha has been hiding in restaurant kitchens for years to use for
staff meals. Consumers craving heat and spice have since flocked to the stuff,
turning it into a cult favorite.
- Stage 5: Aioli - The versatile French-inspired condiment, which is
basically garlic mayonnaise, has infiltrated the U.S. market in every pocket
of the food industry from fine dining to the Golden Arches. Garlic is the
traditional flavoring, but we spotted aiolis of various flavors on menus,
including lemon, basil and chipotle, and now more exotic ones such as parsley,
harissa and avocado.
The Culinary Trend Mapping Report is an indispensable tool for those whose job
it is to stay abreast of what' s hot - and what will be - in the food world.
The reports leverage the Center for Culinary Development' s signature Trend
Mapping technique, a validated method for identifying which culinary trends
are gaining traction and which are simply flashes in the pan.
Each 65+ page journal is packed with trends, data, strategies and insights on
the food industry that simply aren' t available anywhere else.
Each Issue of the Culinary Trends Mapping Report
- Identifies the maturity level of foods and ingredients according to CCD' s
unique, proprietary 5-stage trend mapping process.
- Concentrates on a theme that is affecting the food industry, and then
looks at the emerging and established trends along the Trend Map that are
shaping this theme.
- Delves into these trends and what they mean for you and the manufacturing,
retailing, and foodservice industries.
- Gives strategic insight into how consumers are thinking of and reacting to
new foods and ingredients.
- Provides business know-how regarding opportunities, challenges, and ways
to implement current trends into foodservice, retail, and packaged goods
operations.
- Presents a feature interview with a member chef from CCD' s exclusive 80+
member Chefs' Council who offers expert analysis and unique perspective on a
specific trend.
Trend Mapping
Trend Mapping is guided by the premise that major food trends pass through
five distinct stages on their way to the mainstream:
- Stage 1: The ingredient, dish and/or cooking technique appears at
upscale dining establishments, ethnic and popular independent restaurants.
- Stage 2: The item is featured in specialty consumer-oriented food
magazines such as Bon Appetit plus retail stores such as Sur La Table that
target culinary professionals and serious home cooks.
- Stage 3: The item begins to appear in mainstream chain restaurants
- Applebee' s or Chili' s - as well as retail stores such as Williams-Sonoma
that target recreational cooks.
- Stage 4: Publications such as Family Circle and Better Homes and
Gardens pick up the buzz.
- Stage 5: Finally, the trend makes its way to quick service
restaurant menus and either starts to appear or gains increased mainstream
presence on grocery store shelves.
Table of Contents
Executive Overview
- Why Condiments & Sauces?
- Executive Summary
Trend Summary
- Stage 1 - Poutine
- Stage 2 - Gastrique
- Stage 3 - Romesco
- A Look Back: Peri-Peri, Harissa, Chimichurri
- Stage 4 - Sriracha
- Stage 5 - Aioli
Chef Speak: CCD Chefs' CouncilR Voices
- Roland Passot: Raising the Bar on Flavor
Strategic Implications
- Opportunities for Condiments & Sauces
Sources
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