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市場調查報告書
美國零食市場：第4版
Snack Foods in the U.S., 4th Edition
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美國零食市場：第4版 是由出版商Packaged Facts在2011年07月所出版的。
這份英文市場調查報告書包含257 Pages 價格從美金3300起跳。
2010年美國包裝零食零售販售成長達640億美元規模，預計2015年可增加20%以上達到770億美元，在全球經濟危機的影響使得去餐廳外食的機會減少，輕食等方便攜帶的零食取而代之有增加的趨勢，美國消費者更進一步的在零食上消費。
本報告針對美國消費者零食消費動向進行調查分析，提供零食市場規模實績・預測、零食種類分類、主要品牌・製造商佔有率、新產品投入動向、矚目重點（天然・有機）、消費者購買・消費行動、未來市場機會分析，目錄介紹如下。
第1巻 摘要整理
第2章 市場
- 市場規模・構成
- 美國零食市場：近640億美元
- 鹹類零食：零食市場佔有率擴大
- 糖果：甜類類零食最大佔有率
- 市場預測
- 緩慢的經濟復甦對支出動向的影響與預測
- 零食文化
- 健康的飲食生活
- 份量控制與便利性
- 自然・有機
- 考慮環境保護
- 食品安全性
- 美國零食市場預測：770億美元（2015年）
第3章 競爭動向
- 被跨國企業支配
- M&A
- 私人品牌的販售：市場成長提升
- 動向：甜零食
- 糖果：甜零食的主流
- 糖果種類分類佔有率
- 餅乾・麵包零食
- 點心吧
- 水果零食
- 動向：鹹零食
- Frito-Lay：洋芋片大廠
- 脆片
- 果仁
- 爆米花類
- 肉乾
第4章 市場行銷・新產品動向
- 新產品販售數量的恢復
- 甜零食區分開創新產品
- 標榜「天然」受到歡迎
- 動向：甜零食
- 一口大小的迴響
- Hershey
- Kraft Foods
- 超越機能性食品
- 方便性：攜帶食用的零食
- 動向：鹹零食
- 果仁類
- Planters
- Walmart的World Table品牌
- 爆米花
- 少鹽零食
- Frito-Lay
- 整體動向
第5章 消費者動向
- 顧客考慮事項・行動
- 吃零食模式
- 消費動向・人口構成模式：甜零食
- 消費動向・人口構成模式：鹹零食
第6章 未來展望
附錄
Abstract
U.S. retail sales of packaged snacks rose to nearly $64 billion in 2010, and
Packaged Facts projects sales to approach $77 billion by 2015, a total market
increase of over 20%. Despite the lingering effects of global recession,
American consumers are snacking more than ever, thanks to less frequent
restaurant dining, frenzied lifestyles that encourage on-the-go eating, and a
growing tendency to replace meals with several smaller snacks. Additionally,
marketers have responded to concerns about the growing impact of obesity on
the health of the nation, and have made great strides in developing healthier
snack foods that still taste good. While value is still one of the primary
drivers of snack purchases, the economy has recovered to an extent that
consumers are once again making health, convenience, and even indulgence top
priorities as well.
This fully updated Packaged Facts report examines the market for packaged
sweet and salty snacks within the context of broader food industry trends in
new product development and marketing. To accommodate the complexities of the
U.S. market within shifting socioeconomic contexts, the report investigates
not only the sales data, new product introductions and market positioning
strategies, but also the lifestyle patterns that contribute to the rise and
fall of snacking trends. This completely revised edition provides an omnibus
approach to the market, examining snacks via two broad classifications, sweet
and salty/savory, while providing greater detail for dozens of categories and
segments in which market activity dictates closer inspection.
A new feature of this study is data from Packaged Facts' new Food Shopper
Insights Survey, conducted in March 2011. Gauging the shopping patterns and
attitudes of adults who have shopped for groceries within 24 hours of being
surveyed, these data paint a detailed picture of U.S. snack trends by broader
consumer health goals and nutrition concerns, ingredient concerns such as
low-sugar and gluten-free, purchase motivators such as "family favorite" and
"product looked appetizing," snack occasions and timing (e.g., "between
meals," weekday vs, weekend, at home vs away from home), brand loyalty by
product type, store-brand appeal, and coupon usage. Additional data sources
include multi-year Experian Simmons Market Research Bureau data, which
provides a detailed look at category-level and brand penetration levels;
InfoScan Review data, which quantifies marketer and brand shares across
numerous product categories; and new product tracking data from Product Launch
Analytics, a Datamonitor service. In addition, category-specific marketer and
brand focus discussions help to define the relationship between consumer
attitudes and product development.
Table of Contents
Chapter 1: Executive Summary
- Introduction
- Scope of Report
- Two Classifications: Sweet and Salty/Savory
- Report Methodology
- Market Size and Composition
- U.S. Snack Market Approaches $64 Billion
- Snacking as a Way of Life
- "Better-for-you" Snack Products in High Demand
- Salty/Savory Increases Share of Snacks Market
- Salty/Savory Snacks Top List of Dollar Growth
- Figure 1-1: Share of SymphonyIRI-Tracked Snack Sales by Classification:
Sweet vs. Salty/Savory, 2006 vs. 2010 (percent)
- Supermarkets Account for 41% of Snack Market
- Competitive Trends
- Multinational Conglomerates Dominate
- Mergers and Acquisitions
- Kraft/Cadbury
- Diamond Foods/Kettle Foods/Pringles
- Snyder' s-Lance
- Link Industries and JBS
- Private-Label Sales Outpace Market Growth
- Hershey and Mars Are Dominant Forces in Chocolate Candy
- Mars Leads in Non-Chocolate Candy
- Kraft Accounts for One-Third of Cookie Segment
- General Mills and Clif Are Leaders in Food Bars
- General Mills Corners Over Half of Dry Fruit Snacks Market
- Fruit Cups/Bowls Marketers Experience Losses
- Frito-Lay Is Potato Chip Powerhouse
- Tortilla/Tostada Chip Segment Loses Steam
- Kraft' s Ritz on Top in Crackers
- Kraft' s Planters King of Snack Nuts Despite Losses
- Private Label Claims Half of Nutritional Snacks/Trail Mixes Sales
- Popcorn and Rice/Popcorn Cakes
- Dried Meat Snacks
- Marketing and New Product Trends
- New Snack Product Introductions Recover
- Sweet Categories Lead in New Product Intros
- "Natural" Tag Tops Claims List
- Health-Related Claims Reclaiming Lost Ground
- Special Diets Tags Steadily Increase
- Kraft Leads in 2010 Product Introductions
- Consumer Trends
- Majority of Americans Seek Healthy Lifestyles
- Figure 1-2: Consumer Psychographics: Physical Health and Fitness, March
2011 (percent of U.S. grocery shoppers)
- Potato Chips Are Most Frequently Purchased Snack Type
- Figure 1-3: Snacks Usually/Normally Purchased: By Product Type, March
2011 (percent of U.S. grocery shoppers)
- Majority of Shoppers Stick to National/Name Brand Snacks
- Afternoon, Evening, At-Home Snacks the Most Popular
Chapter 2: The Market
- Introduction
- Scope of Report
- Two Classifications: Sweet and Salty/Savory
- Report Methodology
- Market Size and Composition
- U.S. Snack Market Approaches $64 Billion
- Table 2-1: U.S. Retail Sales of Snack Foods, 2006-2010 (in billions of
dollars)
- Salty/Savory Increases Share of Snacks Market
- Figure 2-1: Share of SymphonyIRI-Tracked Snack Sales by Classification:
Sweet vs. Salty/Savory, 2006 vs. 2010 (percent)
- Figure 2-2: Share of SymphonyIRI-Tracked Snack Sales: By Sweet Category,
2006 vs. 2010 (percent)
- Figure 2-3: Share of SymphonyIRI-Tracked Snack Sales: By Salty/Savory
Category, 2006 vs. 2010 (percent)
- Candy Tops in Sweet Snacks Market Share
- Salty Snacks Dominate Salty/Savory Classification
- Table 2-2: Share of SymphonyIRI-Tracked Sales of Sweet Snacks by Product
Category, 2009 vs. 2010 (percent)
- Table 2-3: Share of SymphonyIRI-Tracked Sales of Salty/Savory Snacks by
Product Category, 2009 vs. 2010 (percent)
- Dollar and Volume Sales Keep Pace
- Table 2-4: SymphonyIRI-Tracked Retail Sales of Snack Foods by Dollar and
Volume Growth, 2009-2010 (in millions of dollars and pounds)
- Salty/Savory Snacks Top List of Dollar Growth
- Table 2-5: Selected Snack Food Segments by Dollar Growth/Loss in
SymphonyIRI-Tracked Dollar Sales, 2009-2010 (in millions of dollars)
- Table 2-6: SymphonyIRI-Tracked Retail Sales of Snack Foods by Segment,
Classification and Category, 2009-2010 (in millions of dollars)
- Supermarkets Account for 41% of Snack Market
- Figure 2-4: Share of U.S. Snack Market Sales by Retail Channel, 2010
(percent)
- Market Outlook
- Slow Economic Recovery Influences Spending
- Table 2-7: Consumer Attitudes: "Price Not Main Factor in Purchases" and
"Spending More on Consumer Products," February 2011 (percent)
- Table 2-8: Responses to Statements Related to Grocery Spending, February
2011 (percent)
- Food Costs Stabilize, But May Rise Again
- Table 2-9: Consumer Price Index for Food at Home and Selected Snack
Categories: 2001-2010
- Stealth Downsizing
- Specialty Snacks Still Affordable
- A Culture of Snacking
- Studies Examine Kids' Snacking Habits
- Kids' "Better For You" Snacks High in Sugar, Fat
- Reformulation Not Enough?
- Eating Healthy
- Healthy Snacks in Demand
- Gluten-Free and Other Allergy Concerns
- Portion Control and Convenience
- Natural and Organic
- Table 2-10: Consumer Opinion on Natural and Organic Products, February
2011 (percent)
- Environmental Concerns
- Food Safety
- U.S. Snack Market to Reach $77 Billion in 2015
- Table 2-11: Projected U.S. Retail Sales of Snack Foods, 2010-2015 (in
billions of dollars)
Chapter 3: Competitive Trends
- Multinational Conglomerates Dominate
- Mergers and Acquisitions
- Kraft/Cadbury
- Diamond Foods/Kettle Foods/Pringles
- Snyder' s-Lance
- Link Industries and JBS
- Other Acquisitions
- Private-Label Sales Outpace Market Growth
- Table 3-1: SymphonyIRI-Tracked Retail Sales of Private-Label Snack Foods
by Classification, Category and Segment, 2009-2010 (in millions of dollars)
- Illustration 3-1: Wholesome Goodness Cereal Bars
- Trend Overview by Classification
Trends in Sweet Snacks
- Candy Dominates Sweet Classification
- Table 3-2: Share of Sweet Classification Sales by Category, 2009 vs. 2010
(percent)
- Candy Sales by Segment
- Figure 3-1: Share of Chocolate Candy Sub-Category Sales by Segment, 2009
vs. 2010 (percent)
- Figure 3-2: Share of Non-Chocolate Candy Sub-Category Sales by Segment,
2009 vs. 2010 (percent)
- Hershey Dominant Force in Chocolate Sub-Category
- Table 3-3: Top Marketers and Brands of Chocolate Candy Box/Bag/Bar >
3.5 oz. by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions
of dollars)
- Table 3-4: Top Marketers and Brands of Chocolate Candy Box/Bag/Bar <
3.5 oz. by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions
of dollars)
- Table 3-5: Top Marketers and Brands of Sugar-Free Chocolate Candy by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Mars Leads in Non-Chocolate Candy
- Table 3-6: Top Marketers and Brands of Non-Chocolate Chewy Candy by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Table 3-7: Top Marketers and Brands of Sugar-Free Diet Candy by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Cookies and Bakery Snacks
- Figure 3-3: Share of Cookies and Bakery Snacks Category Sales by Segment,
2009 vs. 2010 (percent)
- Kraft Accounts for One-Third of Cookie Segment
- Table 3-8: Top Marketers and Brands of Cookies by SymphonyIRI-Tracked
Sales and Market Share, 2010-2011 (in millions of dollars)
- Food Bars
- Figure 3-4: Share of Food Bars Category Sales by Segment, 2009 vs. 2010
(percent)
- General Mills Increases Lead in Granola Bar Segment
- Table 3-9: Top Marketers and Brands of Granola Bars by SymphonyIRI-Tracked
Sales and Market Share, 2010-2011 (in millions of dollars)
- Gains Across the Board in Nutritional/Intrinsic Health Value Bar Segment
- Table 3-10: Top Marketers and Brands of Nutritional/Intrinsic Health Value
Bars by SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of
dollars)
- Fruit Snacks
- Figure 3-5: Share of Fruit Snacks Category Sales by Segment, 2009 vs. 2010
(percent)
- Raisins Best-Selling Dried Fruit Variety
- Table 3-11: Types of Dried Fruit by SymphonyIRI-Tracked Sales and Segment
Share, 2010-2011 (in millions of dollars)
- General Mills Corners Over Half of Dry Fruit Snacks Market
- Table 3-12: Top Marketers and Brands of Dry Fruit Snacks by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Fruit Cups/Bowls Marketers Experience Losses
- Table 3-13: Top Marketers and Brands of Fruit Cups by SymphonyIRI-Tracked
Sales and Market Share, 2010-2011 (in millions of dollars)
Trends in Salty/Savory Snacks
- Salty Snacks Maintain Hold on Classification Sales
- Figure 3-6: Share of Salty/Savory Classification Sales by Category, 2009
vs. 2010 (percent)
- Salty Snacks
- Figure 3-7: Share of Salty Snacks Category Sales by Segment, 2009 vs. 2010
(percent)
- Frito-Lay Potato Chip Powerhouse
- Table 3-14: Top Marketers and Brands of Potato Chips by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Tortilla/Tostada Chip Segment Loses Steam
- Table 3-15: Top Marketers and Brands of Tortilla/Tostada Chips by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Crackers
- Figure 3-8: Share of Crackers Category Sales by Segment, 2009 vs. 2010
(percent)
- Kraft' s Ritz Is Best-Selling "All Other Crackers" Brand
- Table 3-16: Top Marketers and Brands of All Other Crackers by
SymphonyIRI-Tracked Sales, 2010-2011 (in millions of dollars)
- Kellogg Sees Greatest Dollar Growth in Crackers with Fillings
- Table 3-17: Top Marketers and Brands of Crackers with Fillings by
SymphonyIRI-Tracked Sales, 2010-2011 (in millions of dollars)
- Nut Snacks
- Figure 3-9: Share of Nut Snacks Category Sales by Segment, 2009 vs. 2010
(percent)
- Kraft' s Planters King of Snack Nuts Despite Losses
- Table 3-18: Top Marketers and Brands of Snack Nuts by SymphonyIRI-Tracked
Sales and Market Share, 2010-2011 (in millions of dollars)
- Private Label Claims Half of Nutritional Snacks/Trail Mixes Sales
- Table 3-19: Top Marketers and Brands of Nutritional Snacks/Trail Mixes by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Popcorn and Rice/Popcorn Cakes
- Figure 3-10: Share of Popcorn and Rice/Popcorn Cakes Category Sales by
Segment, 2009 vs. 2010 (percent)
- Table 3-20: Top Marketers and Brands of RTE Popcorn/Caramel Corn by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
- Dried Meat Snacks
- Figure 3-11: Share of Dried Meat Snacks Category Sales by Segment, 2009
vs. 2010 (percent)
- Table 3-21: Top Marketers and Brands of Jerky by SymphonyIRI-Tracked Sales
and Market Share, 2010-2011 (in millions of dollars)
- Table 3-22: Top Marketers and Brands of All Other Dried Meat Snacks by
SymphonyIRI-Tracked Sales and Market Share, 2010-2011 (in millions of dollars)
Chapter 4: Marketing and New Product Trends
- New Snack Product Introductions Recover
- Table 4-1: Number of U.S. Food Product Introductions: Overall, Sweet
Snacks and Salty/Savory Snacks, 2000-2010
- Sweet Categories Lead in New Product Intros
- Table 4-2: Number of U.S. Snack Food Product Introductions by Product
Category, 2006-2010
- "Natural" Tag Tops Claims List
- Table 4-3: Top Product Claims/Tags for U.S. Snack Food Product
Introductions, 2010 (number and percent)
- Natural-Related Claims Going Strong
- Table 4-4: Number of New Snack Food Product Introductions by Top
Natural-Related Package Tags/Claims, 2008-2010
- Health-Related Claims Reclaiming Lost Ground
- Table 4-5: Number of New Snack Food Product Introductions by Top
Health-Related Package Tags/Claims, 2008-2010
- Special Diets Tags Steadily Increase
- Table 4-6: Number of New Snack Food Product Introductions by Top Special
Diet-Related Package Tags/Claims, 2008-2010
- Kraft Leads in 2010 Product Introductions
- Table 4-7: Top Ten Leading U.S. Marketers of Snack Foods Based on Number
of Stock-Keeping Unit (SKU)
- U.S. Leads Global Snack Food Introductions
- Table 4-8: Number of Snack Foods Introductions by Country, 2006-2010
(number of reports)
Trends in Sweet Snacks
- Bite-Sized Snacks Make Big Impact
- Illustration 4-1: Reese' s Minis
- Focus on Hershey.
- Illustration 4-2: Hershey' s Drops
- Indulgence Meets Better-For-You
- Illustration 4-3: Think Thin Chocolate Covered Strawberries Bar
- Focus on Kraft Foods
- Not Your Grandmother' s Fruit
- Illustration 4-4: Hershey' s Extra Dark Chocolate with Pomegranate
- Sweet and Salty Snacks Combine Two Favorite Tastes
- Illustration 4-5: Pretzel M&M' s
- More Than Functional: Superfoods
- Illustration 4-6: Odwalla Blueberry Swirl Superfood Bar
- Convenience: On-the-Go Snacking
- Illustration 4-7: General Mills Simply Fruit Roll-Ups
Trends in Salty/Savory Snacks
- Sweet on Nuts
- Illustration 4-8: Nutorious Nut Confections Cranberry Orange Tango
- Focus on Planters
- Illustration 4-9: Planters Chili Lime Almonds
- Bold Is Better
- Illustration 4-10: Terra Exotic Harvest Chips
- Illustration 4-11: Ruffles Molten Hot Wings Potato Chips
- Brand Profile: Walmart' s World Table
- Illustration 4-12: World Table Tortilla Chips
- Taking Popcorn to the Next Level
- Illustration 4-13: 479�� Popcorn
- Focus on Popcorn, Indiana
- Illustration 4-14: Popcorn, Indiana Chip' Ins
- Marketers Deliver Lower Sodium Snacks
- Illustration 4-15: Triscuit Hint of Salt
- Focus on Frito-Lay (PepsiCo)
Cross-Market Trends
- Interest in Natural and Organic Products Remains Strong
- Illustration 4-16: Safeway' s O Organic Snacks
- General Mills' Small Planet Foods Division
- Market for Gluten-Free Snacks Explodes
- Marketers, Mother Earth Benefit from Environmental Initiatives
- Focus on Diamond Foods' Kettle Chips
- Illustration 4-17: Kettle Chips Bio-Beetle
- Trends in Kids Snacks
- Illustration 4-18: Goldfish Flavor Blasted Grahams
- Illustration 4-19: Fresh & Easy Goodness for Kids Multigrain Chips
- Brand Profile: PepsiCo/Tropicana Tropolis
- Illustration 4-20: Tropicana Tropolis Flavors
Chapter 5: Consumer Trends
- Shopper Insights
- Methodology
- Majority of Americans Seek Healthy Lifestyles
- Figure 5-1: Consumer Psychographics: Physical Health and Fitness, March
2011 (percent of U.S. grocery shoppers)
- Groceries and Consumer Health Goals
- Figure 5-2: Consumer Psychographics: Healthy Eating and Dieting, March
2011 (percent of U.S. grocery shoppers)
- Low Sugar, High Fiber Are Most Popular Healthy Product Positionings
- Figure 5-3: Purchasing of Food and Beverage Products by Selected Package
Labels/Claims, March 2011 (percent of U.S. grocery shoppers)
- Shopper Use of Grocery Coupons
- Figure 5-4: Types of Coupons Used During Grocery Shopping Trips, March
2011 (percent of U.S. grocery shoppers who use coupons)
- Table 5-1: Sources of Coupons Used During Grocery Shopping Trips, March
2011 (percent of U.S. grocery shoppers who use coupons)
- Potato Chips Are Most Frequently Purchased Snack Type
- Figure 5-5: Snacks Usually/Normally Purchased: By Product Type, March
2011 (percent of U.S. grocery shoppers)
- Figure 5-6: Percent of Snacks Purchased on Sale: By Product Type, March
2011 (percent of U.S. grocery shoppers)
- Figure 5-7: Planned vs. Impulse Snack Purchases: By Product Type, March
2011 (percent of U.S. grocery shoppers)
- Table 5-2: Response to Question "Did you choose a product that you
usually buy?": By Snack Product Type, March 2011 (percent of U.S. grocery
shoppers)
- Majority of Shoppers Stick to National/Name Brand Snacks
- Table 5-3: Type of Brand Purchased During Grocery Shopping Trips: By
Snack Product Type, March 2011 (percent of U.S. grocery shoppers)
- Table 5-4: Price Comparison of Snack Products Purchased, Compared to
Similar Products, March 2011 (percent of U.S. grocery shoppers)
- Table 5-5: Motivations (Other Than Price/Promotion) for Selection of
Snacks Purchased: By Product Type, March 2011 (percent of U.S. grocery
shoppers)
- Snacking Patterns
- Afternoon, Evening Snacks Are Most Popular
- Table 5-6: Meals/Snacks Typically Eaten: Overall and by Gender, March
2011 (percent of U.S. grocery shoppers)
- Table 5-7: Mealtime and Snacking Patterns: By Gender, March 2011
(percent of U.S. grocery shoppers)
- Table 5-8: Patterns for Snacking Alone or with Others: Weekdays vs.
Weekends, March 2011 (percent of U.S. grocery shoppers)
- At-Home Snacks More Popular
- Table 5-9: Patterns for Snacking at Home or Away from Home: Weekdays vs.
Weekends, March 2011 (percent of U.S. grocery shoppers)
- Table 5-10: Patterns for Snacking in Home Kitchen or Elsewhere in Home:
Weekdays vs. Weekends, March 2011 (percent of U.S. grocery shoppers)
- Table 5-11: Patterns for Snacking at Table, at Kitchen Counter, or
Elsewhere in Home: Weekdays vs. Weekends, March 2011 (percent of U.S.
grocery shoppers)
- Usage Trends and Demographic Patterns: Sweet Snacks
- Cookies Most Popular Sweet Category
- Table 5-12: Usage Overview for Sweet Snack Products: 2006, 2008 and 2010
(percent of U.S. households)
- Who' s Eating Cookies
- Table 5-13: Demographic Indexes for Cookies: Overall and By Selected
Brands, 2010 (U.S. households)
- Who' s Eating Candy
- Table 5-14: Demographic Indexes for Candy: Overall and by Selected
Brands, 2010 (U.S. households)
- Who' s Eating Food Bars and Fruit Snacks
- Table 5-15: Demographic Indexes for Food Bars and Fruit Snacks, 2010
(U.S. households)
- Usage Trends and Demographic Patterns: Salty/Savory Snacks
- Potato Chips Most Popular Salty/Savory Category
- Table 5-16: Usage Overview for Salty/Savory Snack Products: 2006, 2008
and 2010 (percent of U.S. households)
- Who' s Eating Potato Chips
- Table 5-17: Demographic Indexes for Potato Chips: Overall and by
Selected Brands, 2010 (U.S. households)
- Who' s Eating Crackers
- Table 5-18: Demographic Indexes for Crackers: Overall and by Selected
Brands, 2010 (U.S. households)
- Who' s Eating Corn/Tortilla Chips and Cheese Snacks
- Table 5-19: Demographic Indexes for Corn/Tortilla Chips and Cheese
Snacks: Overall and by Selected Brands, 2010 (U.S. households)
- Who' s Eating Pretzels
- Table 5-20: Demographic Indexes for Pretzels: Overall and by Selected
Brands, 2010 (U.S. households)
Chapter 6: Looking Ahead
Trends and Opportunities
- Snacking as a Way of Life
- "Better-for-you" Snack Products in High Demand
- Low-Sodium Trend Increases Momentum
- Growing Number of Products Target Special Dietary Needs
- Stricter Guidelines for Natural
- Snacks Get Smaller
- Private-Label Products Sustain Consumer Interest
- "Green" Concerns Once More a Priority
- Packaged Snacks Compete with Fresh
- Retailers Expand Snack Selection
- Small Format Stores Regain Lost Ground
- Natural and Organic Food Continues Move to Mainstream
- Mass Merchandisers Morph Into Supercenters
- C-Stores and Drugstores Battle for On-the-Go Snack Share
- E-Marketing Snack Foods
- Social Networking: Facebook, Twitter, Then...
- Location-Based Social Media: Yelp, Foursquare and Google Places
- Focus on Savings: Groupon, Woot and Blippy
- What' s Next: Social Media Aggregators and Mobile Connectivity
Appendix: Addresses of Selected Marketers
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