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市場調查報告書

美國的兒童相關食品、飲料市場:第8版

Kids Food and Beverage Market in the U.S., 8th Edition

出版商 Packaged Facts 商品編碼 191864
出版日期 內容資訊 英文 121 Pages
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美國的兒童相關食品、飲料市場:第8版 Kids Food and Beverage Market in the U.S., 8th Edition
出版日期: 2016年03月14日 內容資訊: 英文 121 Pages
簡介

兒童每天伙食費的影響顯著。1週伙食費超過150美元的家庭中有小孩的家庭佔約43%,但沒有小孩的家庭僅占16.1%。還有在21項食品和飲料分類中冷穀類大受兒童歡迎。

本報告提供以美國的兒童為目標的食品、飲料的零售市場相關分析,市場結構和趨勢,今後的市場規模、成長率預測,各領域的市場行銷概要,消費者趨勢,新商品開發趨勢等彙整資料,為您概述為以下內容。

第1章 摘要整理

第2章 市場趨勢、機會

  • 市場要素
  • 多文化的兒童人口持續增加
  • 家庭所得的影響
  • 兒童的肥胖趨勢
  • 兒童的食品影響購買的要素
  • 健康相關的要素
  • 享受、產品特質的要素
  • 包裝、價格的要素
  • 減肥、飲食習慣的態度
  • 對兒童的飲食習慣的父母的態度
  • 人口統計的影響
  • 飲食的健康度排行榜
  • 父母 vs. 父母之外
  • 父母 vs. 兒童、其他

第3章 市場規模

  • 沒有小孩的家庭,有小孩的家庭的利用
  • 兒童中心的產品受歡迎
  • 有小孩的家庭:兒童用食品和飲料的佔有率
  • 家庭的市場佔有率:兒童的存在,各食品飲料類型
  • 食品和飲料的兒童的佔有率:各家庭類型

第4章 利用、行銷及新產品趨勢:早餐

  • 用戶趨勢
  • 早餐的利用
  • 經時性的趨勢
  • 行銷及新產品趨勢
  • 對健康好的早餐
  • 讓吃早餐成為快樂的事
  • 溫暖的早餐、其他

第5章 利用、行銷及新產品趨勢:午餐

  • 用戶趨勢
  • Lunchables 為首位
  • Lunchables 目標為6-11歲的兒童
  • 已包裝午餐包的利用多在低所得家庭
  • 經時性的趨勢
  • 行銷及新產品趨勢
  • 健康性的零食/汽艇套件

第6章 利用、行銷及新產品趨勢:晚飯

  • 用戶趨勢
  • 冷凍熱零食及主要課程的利用多在有10多歲小孩的家庭
  • 經時性的趨勢
  • 行銷及新產品趨勢
  • 健康、多樣性提供創新靈感

第7章 利用、行銷及新產品趨勢:甜味零食

  • 用戶趨勢
  • 零食蛋糕、水果零食的利用以低所得家族最強
  • 經時性的趨勢
  • 行銷及新產品趨勢
  • 有趣的要素,有助於兒童食物從主流健康甜味零食產品的差別化

第8章 利用、行銷及新產品趨勢:鹹味零食

  • 用戶趨勢
  • 經時性的趨勢
  • 行銷及新產品趨勢
  • 父母對健康訴求;對兒童的有趣訴求

第9章 利用、行銷及新產品趨勢:農產品

  • 用戶趨勢
  • 水果、蔬菜的利用
  • 大家族除新鮮的農產品之外的利用大
  • 家庭的兒童
  • 經時性的趨勢
  • 行銷及新產品趨勢
  • 汽艇箱的夥伴、其他

第10章 利用、行銷及新產品趨勢:飲料

  • 用戶趨勢
  • 飲料的利用
  • 大家族牛乳口味和粉狀無酒精飲品的利用最高
  • 有大孩子的家庭有大量地利用飲料增味劑的趨勢
  • 經時性的趨勢
  • 行銷及新產品趨勢、其他

第11章 父母對食品、廣告及消費的態度

  • 兒童
  • 父母對食品的態度
  • 父母對廣告的態度
  • 父母對兒童購物的態度、其他

第12章 父母關於兒童相關食品學習的方法

  • 新的兒童食品相關學習
  • 父母在哪裡學習兒童相關食品
  • 兒童在哪裡聽見關於新的產品、其他

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: LA5916745

Children's influence on weekly grocery spending is pronounced: some 43% of households with kids spend in excess of $150 each week on groceries, compared to 16.1% of households without kids. And for kids, cold cereal is a big winner: among 21 different food and beverage categories, cold cereal rules the roost: Some 14% of all household cold cereal by volume is eaten by children, who eat about 36% of the cereal in their own homes. However, fruit snacks are the volume share leaders: kids eat 40% of fruit snacks in households with children.

When shopping for food and beverages at the supermarket on behalf of their kids, nutrition is at the top of parents' lists: nearly half (46%) list nutritional value as most important when choosing foods for their children. And while parents want to ensure that their kids enjoy the food, marketers need to appeal to both kids and parents, in part because parents will often share the same meals but also because the foods they select for their children reflect their personal values about what is healthful. But it's about a lot more than just health: convenience, pricing, usage occasion flexibility, and packaging are among key factors shaping kids' usage of foods and beverages. And with Millennial parents now accounting for 42% of all households with children, generational shifts are moving the kids food and beverage market in new directions.

The Kids Food and Beverage Market in the U.S. delves deeply into and beyond these themes, helping industry participants hone their marketing and product development strategies accordingly.

The report analyzes and trends seven food and beverage categories significant to children's eating choices, usage occasions and need states, including breakfast foods, lunch foods, and dinner foods; sweet snacks and salty snacks; produce; and beverages.

Each category analysis includes trended usage of specific foods and beverages over a ten-year period (2006-2015) among households, drilling into households with children by key demographics (in particularly parents' gender, generation, and HH income). Marketing strategies and product innovation relevant to each category's position in the kids' food and beverage market is also included, with careful consideration of how marketers are sating the needs and interests of both parents and kids.

The report also analyzes the following:

  • Household usage analysis of 21 different types of foods and beverages that play significant role in family household eating habits. Analysis extends to household usage by volume/amount of 16 food and beverage types, with volume share attributable to children.
  • Forecasts for the adult and child population, as well as child population by age, racial/ethnic demographics, and household income; children's influence on grocery spending; and impact of childhood obesity on product innovation and marketing.
  • Consumer attitudes toward factors influence the purchase of kids' food and beverage, focusing on healthfulness, enjoyment/product attribute, and packaging/price.
  • Consumer attitudes toward diet and eating habits-performed in part by asking adults to rank both themselves and their children's habits.
  • Parents' attitudes related to food, advertising and shopping with their children, including attitudes relating to cooking enjoyment and food healthfulness; attitudes about advertising; and attitudes toward shopping with their kids, and influence of kids on purchasing decisions.

How parents and kids learn about new kids' food products, including parent sources for product innovation, in-store marketing tactics, traditional media, and social media marketing; the influence of kids' requests and friend recommendations; where kids learn about new food products; and parental attitudes toward getting kids to try new foods and implications for the kids' food and beverage market.

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report summary
  • Market trends & opportunities
  • Market factors
  • Children influence weekly grocery spending
  • Children obesity trends
  • Factors influencing kids' food purchases
  • Parents' attitudes towards kids' eating habits
  • Ranking diet healthfulness
  • Market size
    • Usage among households without children and with children
    • Kid-centric products hit their mark
    • Households with children: kids' food & beverage volume share
    • Household volume share by presence of children, by food & beverage type
    • Children's volume share of food & beverage types by household type
  • Usage, marketing and new product trends: breakfast foods
    • Usage trends
    • Trends over time
    • Marketing and new product trends
  • Usage, marketing and new product trends: lunch foods
    • Prepared lunch kit usage
    • Trends over time
    • Marketing and new product trends
  • Usage, marketing and new product trends: dinner foods
    • Trends over time
    • Marketing and new product trends
  • Usage, marketing and new product trends: sweet snacks
    • Trends over time
    • Marketing and new product trends
  • Usage, marketing and new product trends: salty snacks
    • Salty snack usage trends
    • Trends over time
    • Marketing and new product trends
    • Usage, marketing and new product trends: produce
    • Fruit and vegetable usage trends
    • Trends over time
    • Marketing and new product trends
  • Usage, marketing and new product trends: beverages
    • Beverage usage trends
    • Trends over time
    • Marketing and new product trends
  • Parents' attitudes toward food, advertising and shopping with kids
    • Parents' attitudes toward food
    • Parents' attitudes toward advertising
    • Parents' attitudes toward shopping with kids
  • How parents learn about new kids' food products
    • Where parents learn about kids' food products
    • Where their kids hear about new products
    • Getting kids to try new foods

Chapter 2: Market Trends & Opportunities

  • Market factors
  • Baby bounce projections are beneficial to market
  • Table 2-1: U.S. Population: Adults vs. Children, 2015-2025
  • Despite dip in population of older kids, this demographic wields purchasing power
  • Table 2-2: U.S. Population: Children, by Age, 2015-2025
  • The generational influence of the Millennial parent
  • Table 2-3: U.S. Millennial Generation Households with Children: Percentage and Share by HH Income, 2015
  • Multicultural child population continues to grow
  • Table 2-4: U.S. Households with Children, by Race/Ethnicity and HH Income, 2015
  • Table 2-5: U.S. Population: Children, by Race/Ethnicity, 2015-2025
  • The impact of household income
  • Table 2-6: U.S. Households, by Presence of Children and HH Income, 2015
  • Larger families tend to earn less
  • Table 2-7: U.S. Households with Children, by Number of Children and HH Income, 2015
  • Children influence weekly grocery spending
  • Table 2-8: Weekly Household Grocery Expenditures, by Presence of Children and Number of Children, 2015
  • Children obesity trends
  • Chart 2-1: Childhood Obesity Rates by Age, 1988-2012
  • Attributes important to purchasing foods for kids
  • Factors influencing kids' food purchases
  • Chart 2-2: Factors Influencing Kids' Food Purchases, 2016
  • Health-related factors
  • Table 2-9: Health-Related Factors Influencing Kids' Food Purchases, 2016
  • Enjoyment and product attribute factors
  • Table 2-10: Enjoyment and Product Attribute Factors Influencing Kids' Food Purchases, 2016
  • Packaging and price factors
  • Table 2-11: Packaging and Price Factors Influencing Kids' Food Purchases, 2016
  • Attitudes towards diet and eating habits
  • Parents' attitudes towards kids' eating habits
  • Graph 2-3: Parents' Attitudes toward Children's Eating Habits, 2016
  • Demographic influence
  • Table 2-12: Parents' Attitudes toward Children's Eating Habits, by Demographic, 2016
  • Ranking diet healthfulness
  • Parents vs. Non-parents
  • Chart 2-4: Ranking Diet Healthfulness: Parents vs. Adults without Children, 2016
  • Parents vs. kids
  • Chart 2-5: Ranking Diet Healthfulness: Parents' Diets and Children's Diets, 2016
  • Table 2-13: Ranking Children's Diet Healthfulness, by Parental Diet Ranking, 2016

Chapter 3: Market Size

  • Usage among households without children and with children
  • Table 3-1: Household Food and Beverage Use, by Type and Presence of Children, 2016
  • Kid-centric products hit their mark
  • Table 3-1: Household Food and Beverage Use, by Type and Presence of Children, 2016
  • Households with children: kids' food & beverage volume share
  • Table 3-2: Households with Kids: Foods Eaten in HH and Share Eaten by Kids, by Food Type, 2016
  • Household volume share by presence of children, by food & beverage type
  • Table 3-3: Households with Kids: Foods Eaten in HH and Share Eaten by Kids, by Food Type, 2016
  • Children's volume share of food & beverage types by household type
  • Table 3-4: Children's Share of Food and Beverages: All Households and Households with Children, 2016

Chapter 4: Usage, Marketing and New Product Trends: Breakfast Foods

  • Usage trends
  • Breakfast food usage
  • Table 4-1: Breakfast Food Usage, by Type, by Presence of Children in Household, 2015
  • Larger households are more likely to use breakfast pastries
  • Table 4-2: Breakfast Food Usage, by Type: Households with Kids, Number of Kids in Household, 2015
  • Families with older kids are more likely to use hot breakfast and toaster pastries
  • Table 4-3: Breakfast Food Usage, by Type: Households with Kids, Age of Kids in Household, 2015
  • Affluent families over index in use of energy/diet snack bars
  • Table 4-4: Breakfast Food Usage, by Type: Households with Kids, by Household Income, 2015
  • Trends over time
  • Graph 4-1: Hot Cereal, Cold Cereal, and Frozen Breakfast Entrees/Sandwiches Usage: Households with
  • Children, 2006-2015
  • Graph 4-2: Breakfast Snack Bar, Energy/Diet Snack Bar, Toaster Pastry and Breakfast Pastry Usage:
  • Households with Children, 2006-2015
  • Marketing and new product trends
  • Better-for-you breakfast
  • Making breakfast fun to eat
  • Hot breakfast

Chapter 5: Usage, Marketing and New Product Trends: Lunch Foods

  • Usage trends
  • Table 5-1: Prepared Lunch Kit Usage, by Presence of Children in Household, 2015
  • Lunchables lead the way
  • Table 5-2: Prepared Lunch Kit Usage, by Brand: Households with Kids, Number of Kids in Household, 2015
  • Lunchables' sweet spot is kids aged 6-11
  • Table 5-3: Prepared Lunch Kit Usage, by Brand: Households with Kids, Age of Kids in Household, 2015
  • Prepared lunch kit usage skews less affluent
  • Table 5-4: Prepared Lunch Kit Usage, by Brand: Households with Kids, by Household Income, 2015
  • Trends over time
  • Graph 5-1: Prepared Lunch Kit Usage: Households with Children, 2006-2015
  • Marketing and new product trends
  • Healthier snack/lunch kits

Chapter 6: Usage, Marketing and New Product Trends: Dinner Foods

  • Usage trends
  • Table 6-1: Frozen Food Usage, by Type, by Presence of Children in Household, 2015
  • Use of frozen hot snacks and main courses skews toward households with teens
  • Table 6-2: Frozen Food Usage, by Type: Households with Kids, Age of Kids in Household, 2015
  • Trends over time
  • Graph 6-1: Frozen Pizza, Frozen Main Courses and Frozen Hot Snacks Usage: Households with
  • Children, 2006-2015
  • Marketing and new product trends
  • Health and variety provide innovative inspiration

Chapter 7: Usage, Marketing and New Product Trends: Sweet Snacks

  • Usage trends
  • Table 7-1: Sweet Snack Usage, by Type, by Presence of Children in Household, 2015
  • Use of snack cakes and fruit snacks are strongest less affluent families
  • Table 7-2: Sweet Snack Usage, by Type: Households with Kids, by Household Income, 2015
  • Trends over time
  • Graph 7-1: Sweet Snacks Usage, by Type: Households with Children, 2006-2015
  • Marketing and new product trends
  • The fun factor helps differentiate kids treats from mainstream offerings Healthier sweet snacks

Chapter 8: Usage, Marketing and New Product Trends: Salty Snacks

  • Usage trends
  • Table 8-1: Salty Snack Usage, by Type, by Presence of Children in Household, 2015
  • Trends over time
  • Graph 8-1: Salty Snacks Usage, by Type: Households with Children, 2006-2015
  • Marketing and new product trends
  • Health appeals to parents; fun appeals to kids

Chapter 9: Usage, Marketing and New Product Trends: Produce

  • Usage trends
  • Fruit and vegetable usage
  • Table 9-1: Canned/Jarred Fruit, Canned/Jarred Vegetables and Fresh Produce Usage, by Presence of
  • Children in Household, 2015
  • Larger families skew heavily toward use of non-fresh produce
  • Table 9-2: Canned/Jarred Fruit, Canned/Jarred Vegetables and Fresh Produce Usage: Households with
  • Kids, by Number of Children in Household, 2015
  • Trends over time
  • Graph 9-1: Canned/Jarred Fruit, Canned/Jarred Vegetables and Fresh Produce Usage: Households with
  • Children, 2006-2015
  • Marketing and new product trends
  • Lunchbox friendly
  • Upping the health ante

Chapter 10: Usage, Marketing and New Product Trends: Beverages

  • Usage trends
  • Beverage usage
  • Table 10-1: Beverage Usage, by Type: by Presence of Children in Household, 2015
  • Larger households skew highest in use of milk flavorings and powdered soft drinks
  • Table 10-2: Beverage Usage, by Type: Households with Kids, by Number of Kids, 2015
  • Families with older kids more likely to use beverage enhancers
  • Table 10-3: Beverage Usage, by Type: Households with Kids, by Age of Kids, 2015
  • Trends over time
  • Graph 10-1: Beverage Usage, by Type: Households with Children, 2006-2015
  • Marketing and new product trends
  • Beverage innovation taps health halo

Chapter 11: Parents' Attitudes Toward Food, Advertising and Shopping with

  • Kids
  • Parents' attitudes toward food
  • Older parents buy local; young parents seek out nutritional products
  • Table 11-1: Parents' Attitudes about Food, by Age of Parent, 2015
  • Asians seek out “healthy” food
  • Table 11-2: Parents' Attitudes about Food, by Race/Ethnicity of Parent, 2015
  • Single adult households are more likely to seek out organic/natural and health food
  • Table 11-3: Parents' Attitudes about Food: One-Adult vs. Married Households, 2015
  • Parents' attitudes toward advertising
  • Parents are receptive to advertising to learn about new products
  • Table 11-4: Parents' Attitudes about Advertising to Kids, by Number of Kids in Household, 2015
  • It's okay to market to older kids
  • Table 11-5: Parents' Attitudes about Advertising to Kids, by Age of Kids in Household, 2015
  • Advertising helps black parents learn about products and choose what to buy for their kids
  • Table 11-6: Parents' Attitudes about Advertising to Kids, by Race/Ethnicity of Parent, 2015
  • Parents' attitudes toward shopping with kids
  • Parents don't like kids pestering, yet it influences decisions
  • Table 11-7: Parents' Attitudes about Shopping with Kids, by Age of Parent, 2015
  • Parents don't like kids pestering, yet it influences decisions
  • Table 11-8: Parents' Attitudes about Shopping with Kids, by Number of Kids in Household, 2015

Chapter 12: How Parents Learn About New Kids' Food Products

  • Learning about new kids' food products
  • Where parents learn about kids' food products
  • Chart 12-1: Where Parents Learn About New Kids' Food Products, 2016
  • More affluent households influenced by in-store promotional tactics
  • Table 12-1: Where Parents Learn About New Kids' Food Products, by HH Income, 2016
  • In-store sampling educates Millennials on new kids' food products
  • Table 12-2: Where Parents Learn About New Kids' Food Products, by Generation, 2016
  • Parents with older kids learn more about new products through them
  • Table 12-3: Where Parents Learn About New Kids' Food Products, by Age of Children, 2016
  • Where their kids hear about new products
  • Chart 12-2: How Children Learn About New Food Products, 2016
  • Getting kids to try new foods
  • Trial without risk is key
  • Chart 12-3: Ways to Introduce New Food Products to Children, 2016
  • More affluent parents would like restaurants that support new food trial
  • Table 12-4: Ways to Introduce New Food Products to Children, by HH Income, 2016
  • Appendix
  • Methodology
  • Consumer survey methodology
  • Report table interpretation
  • Color coding
  • Indexing
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