美國的寵物市場：市場預測（2011-2012年） 是由出版商Packaged Facts在2011年04月所出版的。
這份英文市場調查報告書包含181 Pages 價格從美金3300起跳。
景氣低迷的長時間影響，使得2010年比起2009年成為更嚴竣的市場環境。即使如此，市場逐漸恢復推動力，2009年以及2010年的廣告支出以及新產品的推動上創下了高水準的歷史紀錄。此結果，預期2011年美國的寵物產業業績將達580億美元，且2015年將達到超越740億美元的規模。
本報告，調查分析美國寵物市場的現狀與展望，彙整產品種類別的零售業績預測（∼2012年）、市佔率實績（2010年）、競爭環境、主要產品・服務、市場行銷動向、流售通路的動向、寵物飼主的資料等，由下列摘要形式闡述。
第1章 市場實績
- 簡介
- 市場實績
- 不景氣影響擴大的2010年
- 嚴竣環境
- 價格重視
- 量販店也感受到嚴竣的狀況
- 天然派產品的業績：暫時受到限制
- 不受不景氣影響的狗・貓用點心
- 明確重點：冷凍・冷藏・生鮮的寵物食品
- 狗・貓用保健食品・營養補助點心的成長
- 寵物保險的成長
- 穩固基礎
- 市場預測：2011-2015年
- 社會變遷
- 下一個大趨勢：寵物/人的健康面的連結
- 寵物/人的連結，等
第2章 市場行銷動向
- 競爭概要
- 產品・服務
- 寵物用品市場的結構與競爭環境的變化
- M&A活動，等
- 市場行銷・服務動向
- 新產品投入：寵物食品擴大・食品以外的消耗品減少
- 保健：新產品投入的主要主題，等
- 媒體動向
- 寵物市場的廣告支出
- 廣告的主題：人與寵物的牽絆・附加價值
- 非傳統型媒體・促銷，等
第3章 零售通路的動向
- 持續購買的寵物飼主
- 寵物用品的家庭購買率：通路別
- 自有品牌的影響
- 天然超市的動向與市場機會
- PetSmart・Petco：形成寵物市場環境
- Petco的精品商店概念的進展
- 自營寵物商店的動向
- 寵物市場上有所行動的Walmart
- Target也構成了寵物部門
- 非傳統型通路：強大的網路
第4章 寵物飼養動向
- 寵物飼養隨著經濟出現成長鈍化
- 高所得家庭為重要區塊
- 狗・貓的飼養率：年齡別
- 複數寵物飼養的動向
- 戰後嬰兒潮世代・高齡人口的影響
- X世代・Y世代的角色
- 有小孩・無小孩的家庭
- 少數族群的寵物飼養動向
- 寵物飼主的心理學
- "環保"的情感與實踐
Abstract
In what ways is the lingering impact of the Great Recession still shaping pet
owner attitudes and spending patterns? Which market segments are faring the
best during this post-recession period of more cautious spending and
aggressively price-based retailing? Have premium product and service trade-ups
reached a relative ceiling? Which consumer segments hold the most promise?
What does the surge of M&A and investment activity represent, and will it
continue in 2011 and beyond? Which retail channels are advancing or
retracting, and how will the cross-over of formerly "vet-only" flea/tick
products like Bayer' s Advantage affect pet market retailing, including online?
Perhaps most important, what will be the next "big bang" in the U.S. pet
market, and what can marketers and retailers do now to help expedite this
all-important future sales driver?
These questions are answered in U.S. Pet Market Outlook 2011-2012,
which features exclusive late-breaking national pet owner survey data
collected by Packaged Facts to gauge current and future consumer attitudes on
numerous topics. Now in its 3rd edition, the report is the go-to source for an
overview of U.S. pet industry trends and forecasts across all of the four core
categories: veterinary services, pet food, non-food pet supplies, and
non-medical pet services (grooming, boarding, training, etc.). Although 2010
was even tougher than 2009 due to the lingering impact of the down economy,
the market is regaining traction, with advertising spending and new product
activity achieving historic highs in 2009 and 2010. As a result, U.S. pet
industry sales will reach $58 billion in 2011, with steady growth bringing the
market to more than $74 billion in 2015.
Building on the market tracking, forecasting and feedback of previous
editions, U.S. Pet Market Outlook 2011-2012 projects sales, market
drivers, and competitive and marketing opportunities based on myriad sources
including consultations with leading industry participants and other Packaged
Facts pet market reports. In separate focus discussions, the report forecasts
market size and growth for each category; marketing, new product and media
trends; retail channel trends including cross-channel shopping vs. shopper
loyalty; and pet owner population, demographic, and mindset trends
representing changes, challenges and calls to action in meeting the needs of
today' s highly value-focused pet parent population. The report contains dozens
of numerical tables and charts, and numerous illustrations of new products and
advertising campaigns. As a new feature, this year' s edition also includes an
up-to-the-minute first-hand Special Report from the American Pet Products
Association' s 2011 Global Pet Expo.
Table of Contents
Chapter 1: Market Performance
- Introduction
- Scope of Report
- Report Methodology
- Market Performance
- Recessionary Impact Stronger in 2010
- Table 1-1: U.S. Pet Market Retail Sales by Category: 2010-2012 (in
billions of dollars and percent change over previous year)
- Table 1-2: Percentage Share of U.S. Pet Market Retail Sales by Category:
2005 vs. 2010
- Table 1-3: Share of U.S. Pet Market Sales by Category and Animal Type:
Dog, Cat, Other, 2010 (percent)
- Table 1-4: Level of Pet Owner Agreement with Statement: "I am spending
less on pet products because of the economy," February 2010 vs. February
2011 (percent)
- Table 1-5: Level of Pet Owner Agreement with Statement: "I am spending
less on pet products because of the economy," Dog Owners vs. Cat Owners,
February 2011 (percent)
- A Challenging Environment
- Table 1-6: Level of Agreement with Statement: "I anticipate spending
more on pet products over the next 12 months," February 2010 vs. February
2010 (percent of U.S. pet owners)
- Table 1-7: Level of Pet Owner Agreement with Statement: "I anticipate
spending more on pet products over the next 12 months," Dog Owners vs. Cat
Owners, February 2011 (percent)
- Figure 1-1: Level of Pet Owner Agreement with Statement: "I think many
pet products are becoming too expensive," Total Pet Owners vs. Dog Owners
and Cat Owners, February 2011 (percent)
- Value Focus Prevails
- Even Mass Retailers Feel the Cold
- Table 1-8: IRI-Tracked Sales of Pet Products: Total and by Food and
Non-Food Category and Segment, 2009 vs. 2010 (in millions of dollars, units
and pounds)
- Figure 1-2: Household Purchasing of Pet Products by Retail Channel:
Supermarkets, Discount Stores, Pet Stores, 2009 vs. 2010 (percent of U.S.
households with pets)
- Natural Sales Moderate, Temporarily
- Table 1-9: Level of Agreement with Statement: "I am spending less on pet
products these days because of the economy," Dog Owners and Cat Owners
Overall vs. Natural Dog Food/Supply Purchasers and Natural Cat Food/Supply
Purchasers, 2010 (percent of U.S. pet owners)
- Table 1-10: Level of Pet Owner Agreement with Statement: "If
natural/organic pet products were more available where I shop, I would buy
them more often," Total Pet Owners vs. Dog Owners and Cat Owners, February
2011 (percent)
- Table 1-11: Level of Pet Owner Agreement with Statement: "If
natural/organic pet products were more affordable where I shop, I would buy
them more often," Total Pet Owners vs. Dog Owners and Cat Owners, February
2011 (percent)
- Table 1-12: U.S. Retail Sales of Natural Pet Products: 2005, 2009 and
2014 (in millions of dollars)
- Even Higher-Income Households Tighten Purse Strings
- Table 1-13: Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under
$70K Income Households, 1999-2009 (percent)
- Table 1-14: $70K+ Household Share of U.S. Pet Market Expenditures: By
Category, 1999, 2008, 2009 (percent)
- Dog and Cat Treats Beat Recession
- Another Bright Spot: Refrigerated and Raw/Frozen Pet Food
- Dog and Cat Supplements and Nutraceutical Treats Continue Upward Track
- Figure 1-3: U.S. Retail Sales of Pet Supplements and Nutraceutical
Treats: Total, Small Animal (Dog, Cat, Other), Equine, 2006, 2010, 2015 (in
millions of dollars)
- Figure 1-4: Use of Pet Supplements and Use of Human Supplements: Dog
Owners vs. Cat Owners, 2010 (percent)
- The Pet Food/Treat/Supplements Nutrition Continuum
- Table 1-15: Use of Special-Purpose Nutritional Formula Pet Food and
Treats vs. Pet Supplements: Dog Owners vs. Cat Owners , 2010 (percent)
- Pet Insurance Continues to Advance
- Figure 1-5: North American Pet Insurance Market Revenues: United States,
Canada, Total, 2005, 2009, 2014 (in millions of U.S. dollars)
- Strong Underpinnings
- Human Animal Bond
- Pet Aging and Overweight
- Table 1-16: Percentage and Number of Overweight and Obese Dogs and Cats,
2010
- Premium Demographics
- Baby Boomers Adding New Dimensions to Market
- Heavy Advertising, New Product Activity, Outside Investment
- Market Forecast: 2011-2015
- Figure 1-6: Pet Owners Who Were Worse Off Financially Than They Were the
Year Before: By Type of Pet, 2008-2010 (U.S. pet-owning households)
- Table 1-17: Pet Owners: Overview by Change in Financial Situation
Compared With 12 Months Ago, 2008-2010 (U.S. pet-owning households)
- Table 1-18: Dog Owners: Overview by Change in Financial Situation
Compared With 12 Months Ago, 2008-2010 (U.S. dog-owning households)
- Table 1-19: Cat Owners: Overview by Change in Financial Situation
Compared With 12 Months Ago, 2008-2010 (U.S. cat-owning households)
- Table 1-20: Owners of Pets Other Than Dogs or Cats: Overview by Change
in Financial Situation Compared With 12 Months Ago, 2008-2010 (U.S.
households owning pets other than dogs or cats)
- Table 1-21: Pet Owners: Overview by Expectations for Personal Financial
Situation Over the Next 12 Months, 2008-2010 (U.S. pet-owning households)
- Table 1-22: Dog Owners: Overview by Expectations for Personal Financial
Situation Over the Next 12 Months, 2008-2010 (U.S. dog-owning households)
- Table 1-23: Cat Owners: Overview by Expectations for Personal Financial
Situation Over the Next 12 Months, 2008-2010 (U.S. cat-owning households)
- Table 1-24: Owners of Pets Other Than Dogs or Cats: Overview by
Expectations for Personal Financial Situation Over the Next 12 Months,
2008-2010 (U.S. households owning pets other than dogs or cats)
- Table 1-25: Projected U.S. Retail Sales of Pet Products and Services,
2010-2015 (in millions of dollars)
- Table 1-26: U.S. Pet Market Compound Annual Growth Rates by Category:
2006-2010 vs. 2011-2015 (percent)
- Table 1-27: Percentage Share of U.S. Pet Market Retail Sales by
Category: 2010 vs. 2015
- A Societal Shift
- Illustration 1-1: Electrolux Appliance TV Commercial - "Pet Birthday
Party"
- Table 1-28: Household Penetration Rates for Selected Pet-Owning
Classifications, 2009 vs. 2010 (percent of U.S. households in millions)
- The Next Big Thing: The Pet/Human Health Connection
- Illustration 1-2: PowerPoint Slide from Packaged Facts' 2009 Petfood
Forum Presentation Emphasizing Pet/Human Health Connection
- APPA Launches Human Animal Bond Research Initiative Foundation (HABRI)
- Illustration 1-3: APPA President Bob Vetere Announcing HABRI Program at
Global Pet Expo 2011 Industry Breakfast
- Illustration 1-4: Brochure for Pet Care Trusts' Pets in Classroom
Program (distributed at Global Pet Expo 2011)
- Table 1-29: Level of Pet Owner Agreement with Statement: "My pet has a
positive impact on my physical health," Total Pet Owners vs. Dog Owners, Cat
Owners, and Other Pet Owners, February 2011 (percent)
- Table 1-30: Level of Pet Owner Agreement with Statement: "My pet has a
positive impact on my mental health," Total Pet Owners vs. Dog Owners, Cat
Owners, and Other Pet Owners, February 2011 (percent)
Chapter 2: Marketing Trends
- Competitive Overview
- Products and Services
- Pet Products Market Structure and Competitive Shifts
- M&A Activity Continues During Recession
- Del Monte Acquired by Investors
- Simmons Acquires Menu Foods
- Procter & Gamble Acquires Natura
- Nestle Purina Acquires Waggin' Train
- Wind Point Partners Acquires Doskocil/Petmate
- Spectrum Completes Merger with Russell Hobbs
- Dad' s Restructures as Ainsworth
- Additional M&A
- Private Equity Firms Continue to Invest
- M&A Activity Expected to Ramp Up Further
- Additional Human Company/Brand Cross-Over
- Illustration 2-1: Bissell Pet Clean-Up Devices on Display at 2011 Global
Pet Expo
- Illustration 2-2: Brochure Cover for JLA Pets Simmons Pet Bedding
- Pet Services Market Structure and Competitive Shifts
- VCA Antech, PetSmart/Banfield and Petco Continue to Advance
- Figure 2-1: PetSmart Services Sales by Type and Cumulative Rate of
Growth, 2006-2010 (percent and in millions of dollars)
- Table 2-1: Number of PetSmart PetsHotels in Operation, 2005-2010
- Table 2-2: Combined Revenues of PetSmart and Petco Pet Services,
2001-2010 (in millions of dollars)
- The Independent Pet Specialty Services Push
- Franchising Altering Pet Services Terrain
- Marketing and Service Trends
- Product Launches Up for Pet Food, Down for Non-Food Pet Supplies
- Table 2-3: Total Number of New Pet Product Introductions: Reports and
SKUs, 2001-2010 (percent)
- Table 2-4: Number of New Pet Product Introductions by Reports and SKUs:
Dog/Cat Food vs. Pet Care, 2001-2010 (percent)
- Wellness Is Primary Theme in New Product Introductions
- Table 2-5: Top 10 Marketing Claims by Number of New Pet Product Reports:
2008, 2009 and 2010 (number and percentage of all product claims)
- Wellness Plus "Human-Style"
- Illustration 2-3: Van Ness' s New Line of Pureness Eco-Friendly Pet Dishes
- "Vet-Only" Flea/Tick Spot-Ons Cross Over
- Bayer Widens Distribution of Advantage and K9 Advantix
- Sergeant' s Launches Generic Versions of Frontline in Pet Specialty and
Mass Channels
- Illustration 2-4: Sergeant' s FiproGuard Plus Flea/Tick Spot-Ons
- Illustration 2-5: Sergeant' s PronylOTC Flea/Tick Spot-Ons
- Merial/Frontline Not Going OTC?
- Information, Anti-Theft Are Key Concerns in Retail Merchandising
- Illustration 2-6: Interactive Instructional Pet Specialty Channel
Display Unit for Bayer' s Advantage and K9 Advantix (2011 Global Pet Expo)
- Pet Supplements Category Attracting Pet Food Top Dogs, Human Brands
- Natural Products Continue to Move Mainstream
- Speed Bumps
- Procter & Gamble and Natura
- Grain-Free Pet Foods
- Table 2-6: Number of New Grain-Free Pet Food Products: Reports and SKUs,
2007-2010
- Limited Ingredient Foods and Treats
- Illustration 2-7: Ainsworth Pet Nutrition' s Rachael Ray Nutrish Just 6
Dog Treats
- Sustainable Initiatives
- Worldwise and Walmart
- Social Sustainability
- Weight Control
- Illustration 2-8: Hill' s Science Diet Weight Loss System Display (2011
Global Pet Expo)
- Calorie Statements on Pet Food Labels
- Preportioned Servings
- Illustration 2-9: Purina Beneful IncrediBites Dry Dog Food for Small Dogs
- Product Safety
- Food Safety Modernization Act Passed
- FDAAA Act in Effect
- Product Recalls Ongoing
- New EPA Guidelines for Spot-On Flea/Tick Products
- Veterinary Trends
- Bouncing Back from Recession
- Declining Number of Veterinarian Visits
- Specialization
- Technology
- Nutrition
- Pain Management
- Cancer Drugs
- Trends in Non-Medical Pet Services
- Multiservice Facilities
- Luxury Options
- At-Home Services
- Pet Sitting
- Mobile Grooming
- Illustration 2-10: Petco Mobile Grooming Van
- Media Trends
- Pet Market Advertising Expenditures
- Table 2-7: Media Breakout of U.S. Advertising Expenditures on Pet
Products, 2004-2009 (percent)
- Advertising Themes: Human/Animal Bond Plus Value
- Illustration 2-11: PetSmart Email Promo Featuring Up to 25% Savings, and
$10 Savings Website Banner Link
- Illustration 2-12: TV Spot for Walmart Pet Food Brands
- Non-Traditional Media, Promotions
- Illustration 2-13: Nestle Purina and AnimalPlanet.com' s "Small & In
Charge" Webisode
- Mobile Commerce
- Friskies Hosts Hollywood-Style Cat Diaries Premiere
- Cause-Related Marketing, Public Relations
- Illustration 2-14: Purina One Consumer Print Ad featuring One Hope
Network Cause
Chapter 3: Retail Channel Trends
- Pet Owners Continue to "Shop Around"
- Table 3-1: Level of Pet Owner Agreement with Statement: "I shop for pet
products at a variety of stores to find the best prices, special offers and
sales," February 2010 vs. February 2011 (percent of pet owners)
- Table 3-2: Level of Pet Owner Agreement with Statement: "I shop for pet
products at a variety of stores to find the best prices, special offers, and
sales": Dog Owners vs. Cat Owners, February 2011 (percent of pet owners)
- Coupon Usage Remains Elevated
- Figure 3-1: Percentage Who Use Pet Food Coupons: Dogs vs. Cats, 2006-2010
(percent)
- Expanding Distribution of Formerly Vet-Only Flea/Tick Spot-Ons Shakes
Things Up
- Household Purchasing Rates of Pet Products by Channel
- Table 3-3: Household Purchasing of Pet Products by Retail Channel or Pet
Superstore Chain, 2008-2010 (percent of U.S. households with dogs or cats)
- Pet Product Shopping Patterns by Change in Economic Situation
- Table 3-4: Pet Product Purchasing Patterns Among Dog or Cat Owners by
Retail Channel: By Change in Financial Situation Compared With 12 Months Ago,
2010 (percent of U.S. dog- or cat-owning households)
- Table 3-5: Pet Product Purchasing Indexes Among Dog or Cat Owners by
Retail Channel: By Change in Financial Situation Compared With 12 Months Ago,
2010 (U.S. dog- or catowning households)
- Trends in Channel Loyalty
- Table 3-6: Overview of Retail Channel Loyalty in Pet Product Purchasing
Among Dog or Cat Owners, 2005 vs. 2010 (percent and millions of U.S. dog- or
cat-owning households)
- Table 3-7: Retail Channel Loyalty in Pet Product Purchasing Among Dog or
Cat Owners, 2007-2010 (percent of U.S. dogor cat-owning households who shop in
specified channel)
- Figure 3-2: Percent of Pet Product Customers Who Also Shop in Other
Channels: By Major Retail Sector, 2007 vs. 2010 (U.S. dog- or cat-owning
households)
- Private-Label Impact
- Mass Channels Demonstrate Store-Brand Resistance
- Table 3-8: IRI-Tracked Private-Label Sales of Pet Products: Total and by
Food and Non-Food Category and Segment, 2009 vs. 2010 (in millions of dollars)
- Table 3-9: Private-Label Share of IRI-Tracked Sales of Pet Products: Total
and by Food and Non-Food Category and Segment, 2009 vs. 2010 (percent)
- Table 3-10: Level of Pet Owner Agreement with Statement: "I am buying more
private-label pet products these days," February 2011 (percent)
- Independents Also Playing the Store-Brand Game
- Table 3-11: Purchasing Patterns for Selected Types of Store-Brand Dog and
Cat Food: By Retail Channel Shopped, 2008 vs. 2010 (percent)
- Private-Label Advances in New Products and Consumer Perception
- Table 3-12: Number of U.S. Private-Label Pet Food Product Reports and
SKUs: By Category, 2000-2010
- Table 3-13: Level of Pet Owner Agreement with Statement: "Private-label
pet products are often as good as the national brands," February 2011 (percent)
- Illustration 3-1: Target' s Boots & Barkley Multi-Flavored Dog Biscuits
- Natural Supermarket Trends and Opportunities
- Table 3-14: Retail Dollar Sales of Pet Products in the Natural Supermarket
Channel by Category and Segment, 2009 vs. 2010 (in millions of dollars)
- Table 3-15: Share of Retail Dollar Sales of Pet Products in the Natural
Supermarket Channel by Category and Segment, 2009 vs. 2010 (percent)
- Brand Leaders in the Natural Supermarket
- Table 3-16: Top 10 Brands and Marketers of Pet Products in the Natural
Supermarket Channel, 2009 vs. 2010 (retail sales in millions of dollars)
- Pet Promise' s Market Exit Shakes Things Up
- PetSmart and Petco Continue to Shape Pet Market Landscape
- Table 3-17: PetSmart and Petco Sales and Number of Stores: 2001-2010
(cumulative, in units and millions of dollars)
- PetSmart Focuses on Promotions, Exclusive Brands
- Illustration 3-2: PetSmart Website Banner for K9 Advantix and Advantage
Promotion
- Martha Stewart Pet Supplies
- Fisher-Price Pet Toys
- Illustration 3-3: PetSmart-Exclusive Fisher-Price Pets Xylobone Toy
- Illustration 3-4: PetSmart' s GNC Dog Supplement Web Page
- Advantage and K-9 Advantix Flea and Tick Topicals
- Superpremium Foods
- Petco Moving Forward with Unleashed by Petco Boutique Store Concept
- Independent Pet Store Trends
- Moochie & Company Charts Ongoing Expansion
- Illustration 3-5: Exterior of Moochie & Company Mall-Based Pet Specialty
Shop
- Independent Pet Stores Lead in Organic Pet Food
- Table 3-18: Purchasing Rates for Organic Pet Food by Channel Shopped for
Pet Products, 2010 (percent of U.S. households with pets)
- Pet Specialty Channel Draws: Specialty Brands, Service, Flea/Tick
Cross-Overs, and Exclusive Brands
- Table 3-19: Level of Pet Owner Agreement with Statement: "I usually shop
for pet products in pet superstores or pet stores because they carry the
specialty brands I like," February 2011 (percent)
- Table 3-20: Level of Pet Owner Agreement with Statement: "I usually shop
for pet products in pet superstores or pet stores because of the customer
service they provide," February 2011 (percent)
- Walmart Making Big Pet Market Moves
- Pet Care Specialists Looking to Expand Grooming Salons in Walmart Stores
- Illustration 3-6: Entrance to Pet Care Specialists Grooming Shop from
Walmart Parking Lot
- Illustration 3-7: View of Pet Care Specialists Grooming Shop from Inside
Walmart Store
- Target Also Building Pet Department
- Non-Traditional Channels, Internet Going Strong
- Table 3-21: Level of Pet Owner Agreement with Statement: "I use the
Internet to help find and choose pet products," February 2011 (percent)
- Table 3-22: Level of Pet Owner Agreement with Statement: "I anticipate
doing more of my pet product purchasing online over the next 12 months,"
February 2011 (percent)
- Table 3-23: Online Purchasing as a Percent of Total Purchasing: Pet Food
vs. Non-Food Pet Supplies, 2011 (percent of dog/cat owners)
- Table 3-24: Top Websites for Purchasing Pet Products Online, 2011 (percent
of dog/cat owners)
- Pet Medications Competition Heating Up Online
Chapter 4: Pet Ownership Trends
- Growth in Pet Ownership Slows with Economy
- Table 4-1: Household Penetration Rates for Selected Dog- or Cat-Owning
Classifications: 2005 vs. 2010 (percent of U.S. households)
- Table 4-2: Change in Pet Market Consumer Base: Number of Dog or Cat
Owners, 2005 vs. 2010 (U.S. dog- or cat-owning households)
- Table 4-3: Household Penetration Rates for Selected Pet-Owning
Classifications, 2007-2010 (percent of and number of U.S. households in
millions)
- Higher-Income Households a Crucial Segment
- Table 4-4: Change in Pet Market Consumer Base: Household Income $60K or
More vs. Household Income Under $60K, 2005 vs. 2010 (U.S. dog- or cat-owning
households)
- Figure 4-1: $70K+ Household Share of U.S. Pet Market Expenditures: By
Category, 1999 vs. 2009 (percent)
- Dog and Cat Ownership Rates by Age
- Table 4-5: Dog or Cat Ownership Rates by Age Bracket: 2005-2010 (percent
of U.S. households)
- Trends in Multiple Pet Ownership
- 34% of Pet Households Keep Multiple Types
- Figure 4-2: Ownership of Multiple Types of Pets, 2010 (percent of
pet-owning U.S. households)
- Table 4-6: Multiple Pet Ownership in the United States, 2006 vs. 2010
(percent of pet-owning households)
- 61% of Pet Households Keep More Than One Pet
- Table 4-7: Ownership of Multiple Pets of a Single Type, 2010 (percent and
number of U.S. households who keep pets of a given type)
- Bucking Trend, Ownership of Multiple Dogs Is on the Rise
- Table 4-8: Ownership of Multiple Pets of a Single Type, 2006 vs. 2010
(percent of U.S. households who keep pets of a given type)
- Impact of Boomers and Graying Population
- Table 4-9: Household Penetration Rates for Selected Pet-Owning
Classifications: By Generational Cohort, 2010 (percent of U.S. households)
- Table 4-10: Household Populations for Selected Pet-Owning Classifications:
By Generational Cohort, 2010 (number of U.S. households in millions)
- Table 4-11: Indexes for Selected Pet-Owning Classifications: By
Generational Cohort, 2010 (U.S. households)
- Table 4-12: Indexes for Dog or Cat Ownership: By Age Cohort, 2005 vs. 2010
(U.S. households)
- Table 4-13: Number and Share of Total U.S. Population Growth for Selected
Age Brackets: 2010, 2015 and 2020 (in thousands of number and percent)
- Role of Gen Xers and Gen Ys
- Households Without Kids vs. Those With Kids
- Figure 4-3: Dog/Cat Ownership Rates by Household Composition: No-Kids
Households vs. Kids Households, 2005-2010 (percent)
- Households With Kids
- Dog vs. Cat Households
- Table 4-14: Dog/Cat Ownership Rates by Household Composition, 2005-2010
(percent)
- Table 4-15: Share of Total Dog/Cat Owners by Household Composition,
2005-2010 (percent)
- Table 4-16: Dog Ownership Rates by Household Composition, 2005-2010
(percent)
- Table 4-17: Share of Total Dog Owners by Household Composition, 2005-2010
(percent)
- Table 4-18: Cat Ownership Rates by Household Composition, 2005-2010
(percent)
- Table 4-19: Share of Total Cat Owners by Household Composition, 2005-2010
(percent)
- Pet Ownership Trends by Minority Group
- Table 4-20: Dog and Cat Ownership Trends by Race/Ethnicity, 2005-2010
(percent and number of U.S. dog- or cat-owning households)
- Table 4-21: Change in Pet Market Consumer Base: White Non-Hispanics vs.
Minorities, 2005 vs. 2010 (number and percent of U.S. dog- or cat-owning
households)
- Table 4-22: Projected Population Growth, Hispanics vs. Other Population
Segments, 2010-2015 (in thousands)
- Table 4-23: Projected Population Growth, Hispanics vs. Other Population
Segments, 2010-2050 (in thousands)
- Pet Owner Psychographics
- Health and Medical Related Sentiments and Practices
- Table 4-24: Selected Health & Medical Psychographics: Dog or Cat Owners
Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and
index)
- "Green" Sentiments and Practices
- Table 4-25: Selected "Green" Psychographics: Adults Overall vs. Pet Owners
by Type of Pet, 2009 (percent and index)
- Table 4-26: Selected "Green" Psychographics: Dog or Cat Owners Overall vs.
Purchasers of Selected Superpremium Pet Brands, 2010 (percent and index)
- Media and Marketing Related Sentiments and Practices
- Table 4-27: Selected Media & Marketing Psychographics: Adults Overall vs.
Pet Owners by Type of Pet, 2010 (percent and index)
- Table 4-28: Selected Media & Marketing Psychographics: Dog or Cat Owners
Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and
index)
- Internet Related Sentiments and Practices
- Table 4-29: Selected Internet-Related Psychographics: Adults Overall vs.
Pet Owners by Type of Pet, 2010 (percent and index)
- Table 4-30: Selected Internet-Related Psychographics: Dog or Cat Owners
Overall vs. Purchasers of Selected Superpremium Pet Brands, 2010 (percent and
index)
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