|
|
|
市場調查報告書
美國的嬰幼兒以及學齡前兒童用衣服市場：第3版
Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition
|
美國的嬰幼兒以及學齡前兒童用衣服市場：第3版 是由出版商Packaged Facts在2011年04月所出版的。
這份英文市場調查報告書包含234 Pages 價格從美金3300起跳。
本報告，調查分析嬰幼兒以及學齡前兒童（ITP: Infants, Toddlers, and Preschoolers）衣服市場，彙整產品種類別的業績實績・預測（∼2015年）、各種市場影響因子、銷售公司與品牌的排名、主要銷售公司的檔案資料、批發・零售動向與主要零售業者的檔案資料、消費者的人口結構分析等，由下列摘要形式闡述。
第1章 報告摘要
第2章 產品
第3章 考察・市場機會
- ITP用衣服・鞋類市場：特徵
- 總是活絡的市場，不過也成熟化當中
- 許多小型銷售公司所形成的競爭
- 熱點：綠色•天然・有機・重複使用等
第4章 市場
- 市場規模・市場成長率
- 2010年的ITP用衣服・鞋類市場整體：超過195億美元
- 瑜珈Moms・西班牙裔人口為成長推動因子
- 衣服產品種類：預期超越117億美元
- 鞋類產品種類：預期超越18億美元
- 衣服部門佔了衣服・鞋類市場的大半比例
- 量販店：佔ITP用衣服零售額的半數
- 鞋子專賣店：幾乎佔了ITP用鞋類的零售額
- 將來成長的影響因子
- 嚴竣的現實：小規模的嬰兒潮不會是ITP用衣服業績增加的確實因素
- 美國出生率的展望
- 西班牙裔的高出生率
- 禮物的購買客人：祖父母・DINK・GINK・養育子女後的夫婦等的重要性
- 現代的小孩：非常了解風格・品牌・設計師等
- 綠色&有機：加分因子
- 召回，等
- 業績預測
- ITP用衣服・鞋類的業績：2015年將成長到252億美元
- ITP用衣服產品種類：將成長到228億美元
- ITP用鞋類：將成長到23億美元
第5章 銷售公司
- 銷售公司
- 銷售公司與品牌的排名
- 競爭環境
- 競爭檔案資料：Brown Shoe Company, Inc.
- 競爭檔案資料：Carter's, Inc
- 競爭檔案資料：Crocs, Inc
- 競爭檔案資料：Iconix Brand Group, Inc.
- 競爭檔案資料：Polo Ralph Lauren Corporation
- 受到關注的3家公司
- 產品動向
- 消費者廣告的定位
第6章 批發・零售
- 批發
- 零售程度
- 零售業者檔案資料：Bain Capital/Gymboree Corporation
- 零售業者檔案資料：The Children's Place Retail Stores, Inc
- E零售業者檔案資料：Amazon.com/Quidsi, Inc./Diapers.com
第7章 消費者
附錄
Abstract
In 2011, a full two years after the Great Recession of 2008-2009, U.S.
consumers are once again buying their beloved premium and luxury goods, and
that includes some ITP clothing and footwear, too.A Actually, the upscale
influence jazzes up this market across all price-tiers, with famed fashion
designers involved in selling little kids' goods through mass retail, or
online.A Use of organic fabrics is another driver that is justifying higher
price-points...
ITP clothing/footwear is an evergreen market, because the pool of newborns is
constantly renewed; yet the same market is mature, for the number of live
births has been pinned to the 4.0 million newborns mark, annually, for decades
now:A Thank some companies' innovative marketing and design, which have
driven retail value to almost $18.4 billion - a figure that could exceed $23.0
billion, as of 2015.
This latest edition of MarketResearch.com' s popular Packaged Facts report
describes birth, societal, and licensing trends that drive sales in the
mega-market for ITP clothing/footwear.A Analysis portrays not only the
personality of the ITP clothing/footwear business itself, but also the
competitive personalities of players Brown Shoe, Carter' s, Disney,
Hanesbrands, The Jones Group, Sun Capital/Gerber Childrenswear, and others.A
In addition, ample Experian Simmons demographic data are examined in depth.
Report Methodology
Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition
A is based on information gathered from primary, secondary, and syndicated
sources.A Primary research involves on-site study of how these kids' shirts,
dresses, coats, and shoes, etc., are sold through retail stores; Packaged
Facts also consults with industry executives.A Secondary research involves
the evaluation and comparison of data from mountains of articles found in
financial, marketing, and retail publications, as well as on corresponding
types of websites.A Company literature, government agencies, and other
sources also provide valuable secondary data.
Stats on market revenues and growth trends derive from all available data on
the ITP clothing/footwear marketplace, be they quantitative or qualitative;
that is, a broad range of societal and economic trends are factored in, to
help shape the most accurate possible view of sales progress.
Packaged Facts also presents and analyzes data from quarterly surveys by
Experian Simmons (formerly Simmons Market Research Bureau, Inc.), one of the
leading compilers of demographic data in the United States.
The Bottom Line:A What Your Company Really Gets...
With Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition,
you and your marketing team will gain a comprehensive overview of the ins and
outs of this highly competitiveA branch of "the rag trade."A Just as
importantly, the report anchors ITP clothing/footwear activity in the broader
consumer marketplace and societal contexts, as well as in the rapidly
transforming retail scene.A Such valuable qualitative perspective is
supported with extensive hard data presented in well-organized tables and
charts.
How Your Company Will Benefit from This Report...
If your company is already an established player in ITP clothing/footwear,
this report is bound to freshen and strengthen your marketing plan.A If your
company is newly targeting parents of small children, then this report is a
great intro to the ITP products sphere, and thus it is a launching pad for
your successful venture.
The whole team -- brand managers, research and development pros, ad agencies
and media departments, database managers and librarians, venture capitalists,
new business specialists, marketing consultants -- all are unified by the
cutting-edge analysis in Infant, Toddler and Preschool Clothing Market in the
U.S., 3rd Edition
Additional Information
Market Insights: A Selection From The Report
Insights and Opportunities: America' s Turn to Be Overwhelmed by Foreign Brands
Packaged Facts anticipates that both clothing and footwear products under the
Far Eastern firms' own brands, will be exported to North America on a much
grander scale than ever before - at the same time that those firms will likely
increase their prices for contract manufacture, leaving U.S.-based ITP
clothing/footwear marketers not only without their own domestic infrastructure
for making these products, but also without recourse to the costeffective
contractors that will have transformed into competitors.
Upscale ITP Products
During the recession of 2008-2009, ITP clothing/footwear was not, generally
speaking, one of those markets - like organic personal care products, or
frozen raw dog and cat foods -- that was immune to America' s belt-tightening.
Overall, ITP clothing/footwear retail dollar proceeds were off by 4%,
according to Packaged Facts' own estimates. The ITP clothing category slipped
by 3%, and ITP footwear, by almost 10%. Decreases in sales of higher-end ITP
goods were generally believed to be plummeting along with world financial
markets, and during the initial phases of the slow recovery that followed the
crash. Packaged Facts agrees that this was the scenario, but hastens to add
that luxury goods, if an acquired taste, may be one that is hard to shed. This
view is based on historical trends in ITP goods and other markets, in addition
to simple observation of human nature.
Green and Organic Trends Are Highly Positive
Packaged Facts observes that, as of 2011, green-positioned ITP
clothing/footwear brands have become quite numerous, as have brands that
feature organically grown fabrics. One might assume that green or organic
brands are strictly the purview of small marketers clinging to an ethos that
forever limits them to obscurity, low fashion sense, and sell-through online
or through a few kids' boutiques. It is true that there are hundreds of small
marketers;however, the more comprehensive truth is that green-positioned and
organic clothing/footwear has become a driving force in the apparel industry,
especially thanks to marketers and retailers that have brought the message of
purity, safety, and sustainability to mass channels (supermarkets, chain
drugstores, and mass merchandisers), as well as to major specialty chains that
greatly resemble their mass-retail counterparts, in both form and function.
In this report, Packaged Facts analyzes the U.S. retail marketplace for
infants' , toddlers' , and preschoolers' (or ITP) clothing and footwear, as sold
through:
- Mass-Market Outlets, that is, mass-merchandisers (for example, Kmart,
Target, Wal-mart), supermarkets (Pathmark, Ralph' s), and chain drugstores
(CVS, Walgreen' s).
- Specialty Stores, from local boutiques catering to kids and their parents,
to chains such as babyGap, Babies "R" Us, and buybuy Baby. A significant
marketer-sector is vertically integrated, right down to chain retail
operations that are frequently brand-dedicated (e.g., babyGap again, Osh Kosh
B' Gosh, Kids Foot Locker), whether stores in the chains carry kids' products
only, or adult clothing/footwear (Calvin Klein, Ralph Lauren, Timberland), as
well.
- Department Stores, including Belk, Bloomingdale' s, Macy' s, Neiman Marcus,
Nordstrom, Sears, many others. Factory Outlets, which were originally located
near clothing/shoe factories, to sell imperfect or damaged pieces that could
not be sold to consumers through other channels, at regular prices. But ever
since the 1980s, consumer demand has been so great that many factory outlets
do not carry rejects or "seconds" at all, but instead carry merchandise of
intermediate quality, designed and made exclusively for this channel.
- Factory outlets are often brand-dedicated.
- Warehouse Clubs, such as Costco, Sam' s, etc.
- Shoe Stores, from Payless to Foot Locker; some may stock kids' footwear
only. Shoe stores are also encompassed under the headings of "specialty
stores," or simply "specialty."
- Sporting Goods Stores, which may sell ITP-sized running shoes, tee-shirts,
pajamas, etc., decorated with Dad' s - or Mom' s - favorite team logos.
- Direct Sales Media, also called simply "Direct," comprising Internet
websites, mobile, phone "apps," infomercials, television home shopping
networks, mail-order catalogs, electronic or print advertising layouts that
include order blanks, and etc.
In this report, Packaged Facts estimates retail sales of ITP
clothing/footwear, as transacted through all of the channels above, plus
through a miscellany of channels, among them souvenir kiosks, Christmas
decorations stores, college bookstores, and so forth. However, for the sake of
greater accuracy, the tiny sums gleaned through some of these obscure channels
are not broken out, but left encompassed within the "All Other" channels
designation.
In the News
"Going Green" Pushes the Market for Infant, Toddler and Preschool Clothing
Past $18 Billion
New York, March 10, 2011 - Marketers across the consumer product
spectrum have "gone green" to boost sales in the face of the recent economic
downturn. For producers of clothing and footwear made for the youngest
consumer, this ranks among several viable competitive tactics, according to
Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition
by market research publisher Packaged Facts.
Infant, toddler and preschool (ITP) clothing/footwear is an evergreen market
because the pool of newborns (and parents or grandparents eager to pamper
them) is constantly renewed. Even so the market is mature, in that for decades
the number of newborns has hovered around 4.0 million annually. Nonetheless,
innovative marketing and design spurred retail sales of infant-to-preschool
clothing and shoes to $18.4 billion in 2010 -- a figure projected to exceed
$23.0 billion in 2015.
"While it seems almost trite at this point to say that ' green' or
' sustainable' products will fuel growth for a product, in the case of clothing
for babies and young children, that is very significantly the case," observes
Don Montuori, Publisher of Packaged Facts. "Indeed, such products are on the
verge of becoming mainstream - witness organic or recycled clothing being
produced by national brands and sold by mass-merchandisers, including Walmart."
Clothing and footwear made from fabrics of natural or organic fibers
constitute a fast-growing but difficult-to-monitor niche populated by hundreds
of small-scale marketers selling limited assortments of products for
small-scale people. However, the niche is rapidly growing up to become a
market of its own. Major ITP clothing/footwear marketers have already begun to
invest more heavily in these products, thereby calling even more attention to
them and further expanding consumer options, as evidenced by Faded
Glory-branded organic ITP clothing sold through Walmart; Patagonia-branded ITP
outerwear incorporating layers of synthetic fabrics made from recycled
materials; Crocs clogs made from recycled plastic; and Summer Infant organic
cotton swaddling clothes available at Babies "R" Us.
Infant, Toddler and Preschool Clothing Market in the U.S., 3rd Edition,
charts the birth, societal, marketing, and licensing trends that drive sales
in the mega-market for ITP clothing/footwear. The report analyzes not only the
character of the ITP clothing/footwear business itself, but also the
competitive personalities of players such as Brown Shoe, Carter' s, Disney,
Hanesbrands, The Jones Group, and Sun Capital/Gerber Childrenswear. Experian
Simmons demographic data are examined in depth.
Table of Contents
Chapter 1: Executive Summary
- Two Basic Categories: Clothing and Footwear
- ITP Age Brackets
- ITP Clothing Sized According to Six Scales
- ITP Footwear Size-Ranges
- How Obese or Athletic-Type ITPs Are Accommodated
- The AAFA Restricted Substances List (RSL)
- Insights and Opportunities: An Evergreen Market, Yet Essentially Mature
- Insights and Opportunities: Lots of Small Marketers Struggle to Rise Above
Commodity Herd
- Insights and Opportunities: America' s Turn to Be Overwhelmed by Foreign
Brands
- Insights and Opportunities: Hot Spots Are Green, Natural, Organic,
Recycled, Upscale, Ethnic
- Green/Natural/Organic/Recycled
- Upscale ITP Products
- Hispanic Families
- Arab and South Asian Families
- Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010
- Clothing Category Breaks $17.7 Billion Mark
- Footwear Category Trends Up to $1.8 Billion
- Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags
- Projection for 2015: ITP Clothing/Footwear to Approach $25.2 Billion
- Projection for 2015: ITP Clothing Category Will Climb to $22.8 Billion
- Projection for 2015: ITP Footwear Foreseen in Leap to $2.3 Billion
- Table 1-1: U.S. Retail Dollar Sales of Clothing/Footwear for Infants,
Toddlers, and Preschoolers (ITPs),* by Product Category, 2001-2015 (Dollars
in Millions)
- Mass Merchandisers Reap Half of ITP Clothing Retail Dollars
- Shoe Stores Capture Most ITP Footwear Retail Dollars
- Table 1-2: Share of U.S. Retail Dollar Sales of ITP Clothing and
Footwear, by Category and Retail Channel, 2010 (Dollars in Millions)
- Key Deals: Acquisitions, Mergers, Divestments, Spin-Offs
- 2010
- 2009
- 2008
- 2007
- 2006
- 2005
- 2004
- Of All ITP Clothing/Footwear, Tops/Shirts Are Most Widely Purchased
- Table 1-3: Numbers of Households Purchasing Infant, Toddler, and
Preschooler (ITP) Clothing/Footwear, by Product Type, Total Expenditure,
Price, and Children' s Age Bracket, 2010 (Households in Thousands; Recent 12
Months)
Chapter 2: The Products
- Highlights
- Introduction
- Market Parameters
- Other Packaged Facts Reports on Related ITP Product Markets
- ITP Age Brackets
- Glossary
- Apparel
- Better
- Birth Rates
- Bridge (also called "Diffusion")
- Carbon Footprint
- Direct Sales (or simply "Direct")
- Ethnic
- Fair Trade
- Green
- ITP
- Market versus Category versus Segment
- Mass
- SKU
- Specialty
- Supermarket, Chain Drugstore, Mass Merchandiser
- Sustainable (also, Renewable)
- Methodology
- The Products
- Two Basic Categories: Clothing and Footwear
- ITP Clothing
- ITP Footwear
- ITP Clothing Sized According to Six Scales
- ITP Footwear Size-Ranges
- How Obese or Athletic-Type ITPs Are Accommodated
- Use of Natural, Organic, Recycled Fibers Is Booming
- Regulation and Safety
- The Consumer Product Safety Improvement Act (CPSIA) of 2008
- The Affordable Footwear Act
- Recalls: Horror Stories Now Easily Accessed by Consumers, Even As They
Shop
- The AAFA Restricted Substances List (RSL)
Chapter 3: Insights and Opportunities
- Highlights
- Insights & Opportunities
- Characterizing the ITP Clothing/Footwear Market
- An Evergreen Market, Yet Essentially Mature
- Lots of Small Marketers Struggle to Rise Above Commodity Herd
- Hot Spots: Green, Natural, Organic, Recycled, Upscale, Ethnic
- Green/Natural/Organic/Recycled
- Upscale ITP Products
- Hispanic Families
- Arab and South Asian Families
Chapter 4: The Market
- Highlights
- Market Size and Growth
- Overall ITP Clothing/Footwear Market Climbs Past $19.5 Billion in 2010
- Yoga Moms, Hispanics Are Drivers; Recession, Used Goods Are Drags
- Often, Birth Trends Do Not Sync Up with ITP Clothing/Footwear Sales
- Two Other ITP Reports from Packaged Facts
- Table 4-1: U.S. Retail Dollar Sales of Clothing/Footwear for Infants,
Toddlers, and Preschoolers (ITPs),* by Product Category, 2005-2010
(Dollars in Millions)
- Clothing Category Breaks $17.7 Billion Mark
- Footwear Category Trends Up to $1.8 Billion
- Clothing Accounts for Lion' s Share of Clothing/Footwear Market
- Mass Merchandisers Reap Half of ITP Clothing Retail Dollars
- Shoe Stores Capture Most ITP Footwear Retail Dollars
- Table 4-2: Share of U.S. Retail Dollar Sales of ITP Clothing and
Footwear, by Category and Retail Channel, 2010 (Dollars in Millions)
- Seasonality: ITP Clothing/Footwear Sales Peak During Second Half of Year
- Regionality of Sales: Overall, No Sharp Skews...
- ...But Northeasterners, Southwesterners Stand Out in Highest
Spending-Brackets
- Table 4-3: Household Purchasing of Clothing/Footwear for Infants,
Toddlers, Preschoolers (ITPs), by Census Region and Amount Spent, 2010
(Households, in Thousands)
- Factors in Future Growth
- A Stark Truth: Baby Boomlets Do Not Guarantee More ITP Apparel Sales
- Population Growth Is a Positive Factor
- ...And Babies Are an Evergreen Sector, With 4.0 Million Delivered in
U.S., Annually
- ...Yet Market Maturity Is a Challenge
- Hard-Number Perspectives on U.S. Birth Trends
- Numbers of Live Births: They Peaked in 2007 at 4.3 million
- Crude Birth Rate Hits Record Lows in 21st Century
- General Fertility Rate Settles into 65.0-69.0 Range for Past 15 Years
- Total Fertility Rate Hovers Around 2.0-2.1 Kids Per Woman of Age 15-44
- Table 4-4: U.S. Live Births, by Number, and by Crude, General
Fertility, and Total Fertility Birth Rates, 1990-2009
- Hispanics' Birth Rates Highest - While Latinas Plan to Spend More on ITP
Apparel
- Easier for U.S.-Based Marketers to Target (Semi-) Assimilated Hispanics
- Hispanic Spending Power Balloons Into Trillions
- Latina Moms Ready to Up Spends for Kids' Clothing/Footwear
- Where Did the Yoga Mom Go?
- Yoga Mom 1: The Lady Who Luncheth
- Yoga Mom 2: Back to Career, Tech-Savvy
- Yoga Mom 3: Household Savior
- Yoga Mom 4: More Cash, More Dash, More Flash
- Gifters: Grandparents, DINKs, GINKs, Empty Nesters Play Stronger Role
- Today' s Little Kids Know Style, Brands, Designer Names
- Coming Soon: Lots More Pitches Straight to Kids!
- Green and Organic Trends Are Highly Positive
- Used Goods: We Send Tons of Nearly New Kiddie Clothes to Africa
- Recalls: Potential Purchasers Have Easy Access to Horror Stories...
- Another Recall?! How Boring!
- Projected Sales
- ITP Clothing/Footwear to Approach $25.2 Billion in 2015
- ITP Clothing Category Will Climb to $22.8 Billion
- ITP Footwear Foreseen in Leap to $2.3 Billion
- Table 4-5: Projected U.S. Retail Dollar Sales of Clothing/Footwear for
Infants, Toddlers, and Preschoolers (ITPs),* by Product Category,
2001-2015 (Dollars in Millions)
Chapter 5: The Marketers
- Highlights
- The Marketers
- In Maze of ITP Clothing/Footwear Designers, Importers, Licensees,
Licensors, Manufacturers, Retailers - Who Are the Real Marketers?
- Green, Recession-Motivated Start-Ups Push Marketer-Count to 1,000-Plus
- Most Marketers Are Specialists, and Privately Held
- Table of Marketers and Brands
- Table 5-1: Selected Marketers and Their Representative Brands of
Clothing and Footwear for Infants, Toddlers, and Preschoolers (ITPs), 2011
- Marketer and Brand Rankings
- Caution: No One Body of Data Paints Total Share Picture
- Carter' s Is Still Leader Among ITP Clothing Specialists
- Nike, Adidas Are ITP Footwear Leaders
- The Competitive Situation
- A Fight Against Commoditization
- Key Deals: Acquisitions, Mergers, Divestments, Spin-Offs
- 2010
- 2009
- 2008
- 2007
- 2006
- 2005
- 2004
- Eight Competitive Profiles Follow
- Competitive Profile: Brown Shoe Company, Inc.
- Net Sales Slip to $2.2 Billion in Fiscal 2009
- Outlook for Fiscal 2010 Is Quite Rosy
- How Buster' s World Has Changed: He' s Still a Kid, But Brown Is State of
the Art
- How Buster' s World Has Changed 2: Big Brand-Stable Mostly Licensed
- Brown Owns 1,400 Shoe Stores; Has Immense Footprint in Cyber-Space, Too
- Brown Shoe' s Brands for Adults
- Competitive Profile: Carter' s, Inc
- Net Sales Approach $1.6 Billion in 2009
- Outlook for 2010: A Strong Performance
- Carter' s Claims Top Spot in U.S. ITP Clothing Category
- Good Value and Stylistic Understatement - Carter' s Biggest Weapons?
- Acquisition of OshKosh B' Gosh
- Carter' s the Retailer
- Competitive Profile: Crocs, Inc
- Revenues Slide to $645.8 Million in 2009
- A Fad Product Skyrockets, Nosedives, But Builds a Company
- Crocs Sells at Both Wholesale and Retail
- Competitive Profile: Iconix Brand Group, Inc.
- Revenues Balloon to $232.1 Million in 2009
- Iconix' Strategy: Acquire Brands, Manage Them, License Them Out
- In 2010, Iconix Bought Rights to Peanuts
- Other Iconix Brands That Serve the ITP Crowd
- Competitive Profile: Polo Ralph Lauren Corporation
- Net Sales of $5.0 Billion in Fiscal 2010
- Outlook for FY2011 Is Good
- Euro-Sophistication + American Tradition = Ralph Lauren
- Ralph Lauren Baby: From Simple Elegance to Vivid Sailing Colors
- Introducing
- Ralph Lauren' s Retail Presence
- Other Polo Ralph Lauren Brands
- Three Marketers to Watch
- About Boy Babies, Julius the Monkey, and Petunia
- Bonobos, Inc.
- Saban Capital Group/Paul Frank Industries LLC
- Petunia Pickle Bottom Corporation
- Product Trends
- New Wave 2011: Pastel Designs Give Way to More Definite Colors and
Imagery; Plus, Adultification!
- Green, Natural, Organic Is Here Already
- Cotton Still Rules Organic
- Organic ITP Design Slowly Going More Mainstream
- Licensing Even More Prevalent
- Table 5-2: Selected U.S. Marketers of Infant, Toddler, and Preschooler
(ITP) Clothing/Footwear Made from Natural, Organically Grown, or Recycled
Materials; and These Marketers' Representative Brands, 2011
- Consumer Advertising Positioning
- ITP Clothing/Footwear Ads Concentrated in Fashion Media
- Upscale Brands Have Upscale Support
- Use Of Alternative Media Is On The Increase
- ITP Clothing/Footwear Benefits From Ads For Umbrella Brands, By
Association
- Some Frequent Ad Styles, Formats, and Themes
- Words or No Words
- It' s a Free Showcase! No, Paid Ad! No, Showcase!
- Product Placements Not Always Costly
- Popular ITP Clothing/Footwear Themes
- ...But Hold the Greens?!
- Blogs, Mobile, Paparazzi Photos, Social Media, Viral Videos
Chapter 6: Distribution and Retail
- Highlights
- Distribution
- ITP Clothing/Footwear Product Paths Multiply...
- Path 1: Trad Three Steps or Four Steps
- Path 2: Direct-to-Store Delivery (DSD)
- Path 3: For More Control, Try Vertical Integration
- Path 4: Selling Direct-to-Consumer
- Some Distributors Are Importers/Exporters, Too
- At the Retail Level
- U.S. ITP Clothing/Footwear Outlets Number 70,000 - At Least
- Mass Is Top Channel for ITP Clothing Sales
- Specialty Channel Dominates ITP Footwear Sales
- Table 6-1: Share of U.S. Retail Dollar Sales of Infant, Toddler, and
Preschooler (ITP*) Clothing and Footwear, by Category and Retail Channel,
2010 (Dollars in Millions)
- Happy Days for Resale, Despite Mixed Results for Used Kids' Goods
- Retailer Profile: Bain Capital/Gymboree Corporation
- Net Sales of $1.0 Billion in Fiscal 2009
- Outlook After Acquisition by Bain Capital
- Four Well-Differentiated Retail Marques
- Retailer Profile: The Children' s Place Retail Stores, Inc
- Net Sales of $1.6 Billion in Fiscal 2009
- Children' s Place Outlook for 2010 Mixed, Yet Chain Expands
- Value, Specialty Are Keys to CPR' s Leadership in Kids' Clothing Space
- Galt Proposes Merger with Carter' s and/or Gymboree
- Divorced Disney in 2008
- E-tailer Profile: Amazon.com/Quidsi, Inc./Diapers.com
- Diapers.com Doubled Sales to $182.0 Million in 2009
- Amazon Plucks Quidsi in Full Bloom - For $500.0 Million
- Top-Class Biz Duo Grew Diapers.com Lightning Fast
- Sorry You Had a Problem
- The Baby Registry
Chapter 7: The Consumer
- Highlights
- Kid Nation: Births and Birth Rates
- After Boomlet of 2002-2007, Births Slip Below 4.2 Million in 2009
- Table 7-1: U.S. Live Births, by Number, and by Crude, General
Fertility, and Total Fertility Birth Rates, 1940-2009
- Whites Dominate Live Births, Hispanic Baby Force Leaps Past 1.0 Million
- Table 7-2: Number of U.S. Live Births, by Race and Hispanic Origin,
1940-2009
- "The Crude" Sank to New Low of 13.5 in 2009
- Table 7-3: U.S. Crude Birth Rate, by Race and Hispanic Origin,
1940-2009 (Births per Thousand of Overall Population)
- Hispanics Have Highest Fertility Rate - By Far
- Table 7-4: U.S. General Fertility Rate, 1940-2009 (Births per Thousand
Women Age 15-44)
- U.S. Total Fertility Rate Slips Below Replacement Level in 2009
- About Experian Simmons Information
- What It Is
- How to Use It
- The Overall Gauge
- Marketing Regions Defined
- Northeast
- East Central
- West Central
- Southeast
- Southwest
- Pacific
- Table 7-5: Projections of Number and Share of U.S. Households, by
Demographic Factor, 2010 (Households in Thousands)
- The U.S. Infant/Toddler/Preschooler (ITP) Household
- Four Key Spheres of U.S. Population by Household
- Table 7-6: Children' s Presence in U.S. Households, by Number and Age,
2010 (Households in Thousands)
- About 42.8 Million Households Buy ITP Clothing/Footwear
- Women of Childbearing Age, Affluence, Ethnics, Renters Spur Purchases
- Table 7-7: Household Characteristics Most Favoring Purchase of Any
Infant, Toddler, and Preschooler (ITP) Clothing or Footwear, 2010
(Households in Thousands; In Recent 12 Months)
- Over 17.9 Million Households Buy ITP Clothing/Footwear for Infants
- Almost 22.8 Million Households Buy ITP Clothing/Footwear for
Toddlers/Preschoolers
- Similar Patterns in Purchasing for Infants versus Toddlers/Preschoolers
- Table 7-8: Household Characteristics Most Favoring Purchase of Any
Infant, Toddler, and Preschooler (ITP) Clothing or Footwear, by Child' s
Age Bracket, 2010 (Households in Thousands)
- Grandparents - View Them as 70.0 Million Potential Gift-Givers
- No-Kid Households Do Indeed Buy ITP Clothing/Footwear
- Of All ITP Clothing/Footwear, Tops/Shirts Are Most Widely Purchased
- Table 7-9: Numbers of Households Purchasing Infant, Toddler, and
Preschooler (ITP) Clothing/Footwear, by Product Type, Total Expenditure,
Price, and Children' s Age Bracket, 2010 (Households in Thousands; Recent
12 Months)
- The ITP Clothing Purchaser-Household
- Jeans/Dungarees: 10.4 Million Households Buy for Babies, 16.8 Million
for Kids 1-5
- ITP Jeans Households Skew Affluent - and Not So Affluent
- Table 7-10: Household Characteristics Most Favoring Purchase of
Jeans/Dungarees for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-11: Household Characteristics Most Favoring Purchase of
Jeans/Dungarees for Children Age 1-5 Years, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Outerwear: 8.4 Million Households Keep Babies Warm, 12.5 Million Keep
Kids 1-5 Warm
- ITP Outerwear Households Both Thrifty and Spendthrift
- Table 7-12: Household Characteristics Most Favoring Purchase of
Outerwear for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-13: Household Characteristics Most Favoring Purchase of
Outerwear for Children Age 1-5 Years, by Amount Spent, 2010 (Households,
in Recent 12 Months)
- Sleepwear: 11.9 Million Households Buy Baby PJs, 16.9 Million Buy for
Kids 1-5
- ITP Sleepwear Households in Clear Skew to Affluence
- Table 7-14: Household Characteristics Most Favoring Purchase of
Sleepwear for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-15: Household Characteristics Most Favoring Purchase of
Sleepwear for Children Age 1-5 Years, by Amount Spent, 2010 (Households,
in Recent 12 Months)
- Suits/Dresses: 8.9 Million Households Buy Them for Babies, 13.1 Million
for Kids 1-5
- For Suits/Dresses, That Dichotomy of Income Levels, Again
- Table 7-16: Household Characteristics Most Favoring Purchase of
Suits/Dresses for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-17: Household Characteristics Most Favoring Purchase of
Suits/Dresses for Children Age 1-5 Years, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Sweats: Bought for Babies by 7.4 Million Households; For Kids 1-5, by
11.6 Million
- For Sweats, Income Becomes Less Relevant Above $99 Expenditure
- Table 7-18: Household Characteristics Most Favoring Purchase of Sweats
for Children Under One Year Old, by Amount Spent, 2010 (Households, in
Recent 12 Months)
- Table 7-19: Household Characteristics Most Favoring Purchase of Sweats
for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in Recent
12 Months)
- Tops/Shirts: For Babies, Bought by 13.0 Million Households; for Kids
1-5, by 19.3 Million
- ITP Tops/Shirts an Easy Gift, Even If You' re O-L-D
- Table 7-20: Household Characteristics Most Favoring Purchase of
Tops/Shirts for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-21: Household Characteristics Most Favoring Purchase of
Tops/Shirts for Children Age 1-5 Years, by Amount Spent, 2010 (Households,
in Recent 12 Months)
- Underwear (excludes diapers): 8.2 Million Households Buy It for Babies,
13.7 Million Buy It for Kids Age 1-5
- ITP Underwear Bought by Parents and Those Postponing Kids
- Table 7-22: Household Characteristics Most Favoring Purchase of
Underwear for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-23: Household Characteristics Most Favoring Purchase of
Underwear for Children Age 1-5 Years, by Amount Spent, 2010 (Households,
in Recent 12 Months)
- The ITP Footwear Purchaser-Household
- Athletic Shoes: 7.4 Million Households Purchase for Babies, 13.4 Million
for Kids Age 1-5
- No Surprises in ITP Athletic Shoe Household Profiles
- Table 7-24: Household Characteristics Most Favoring Purchase of
Athletic Shoes for Children Under One Year Old, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Table 7-25: Household Characteristics Most Favoring Purchase of
Athletic Shoes for Children Age 1-5 Years, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Other Shoes: 7.9 Million Households Buy Them for Babies, 12.9 Million
for Kids 1-5
- For Other ITP Shoes, Some Older Purchasers Featured
- Table 7-26: Household Characteristics Most Favoring Purchase of Other
Shoes for Children Under One Year Old, by Amount Spent, 2010 (Households,
in Recent 12 Months)
- Table 7-27: Household Characteristics Most Favoring Purchase of Other
Shoes for Children Age 1-5 Years, by Amount Spent, 2010 (Households, in
Recent 12 Months)
- Rain/Snow Boots: 9.7 Million Households Buy for Kids 1-5
- ITP Rain/Snow Boots Purchase Marked by Factors That Fade
- Table 7-28: Household Characteristics Most Favoring Purchase of
Rain/Snow Boots for Children Age 1-5 Years, by Amount Spent, 2010
(Households, in Recent 12 Months)
- Household Patronage of Major U.S. Retail Chains
- Wal-Mart - of Course - Is Most Widely Shopped U.S. Retailer
- Table 7-29: Patronage of Selected U.S. Retail Chains, by Numbers of
Households, 2010 (In Thousands)
Appendix: Addresses of Selected Marketers
|
 |
