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市場調查報告書
美國的無麩質食品・飲料市場：第3版
Gluten-Free Foods and Beverages in the U.S., 3rd Edition
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美國的無麩質食品・飲料市場：第3版 是由出版商Packaged Facts在2011年02月所出版的。
這份英文市場調查報告書包含210 Pages 價格從美金3300起跳。
由於消費者需求，使得無麩質食品・飲料急遽成長當中。乳糜瀉和食物過敏等，許多人被迫必須要使用無麩質食品，不過在其他方面，由於有證據顯示此食的生活可能有改善小孩自閉症和成人風濕等症狀的效果，逐漸有許多人自己選擇無麩質食品。2010年創下26億美元紀錄的美國無麩質食品・飲料市場，由於在零售部門的地位擴大與持續的產品改良，Packaged Facts預料至2010年將會以30%以上的年平均成長率變化。
本報告，調查分析美國無麩質食品・飲料市場的現狀與展望，彙整無麩質產品的概要、麩質所造成的醫學症狀、零售業績・預測（∼2015年）、成長推進因子與阻礙、流通・販售通路的動向、主要企業的檔案資料、新產品發售與產品開發的動向、消費者的認識與行動、全球市場的動向等，由下列摘要形式闡述。
第1章 報告摘要
第2章 產品
- 何謂麩質？
- 食品麩質含量的判斷方式
- 本局無法理解的一部份"無麩質（GF）"
- GF擁護族群確立資格認證方案
- GF市場參與業者所面臨的各種課題
- 無麩質: 低碳水化合物・減量工具
- 無麩質食品・飲料市場的產品種類
- 無麩質的粉的原料，等
第3章 麩質與消費者相關的醫學症狀
- 傷害小腸、妨礙吸收的乳糜瀉
- 所有症狀：消化功能不完全・情緒失調・不孕症...
- 乳糜瀉也有無症狀的時候
- 血液檢查・切片・篩檢；主要的診斷方式
- 美國人口的1%為CD，等
第4章 市場
- 市場的定義
- 2010年的零售業績：26億4,000萬美元
- Food Bar ：主要GF種類
- 以小規模種類獲取大利益
- 朝零售銷售的主流通路的大幅轉移
- 將來市場成長的推進因子
- 市場成長的潛在阻礙，等
第5章 銷售業者
- 銷售業者的概要
- 基本的4個類型
- 3個基本方式
- 市佔率的決定方式
- 零售部門的分散化
- 市場行銷動向・市場機會
- 主要企業的檔案資料
第6章 銷售地點
- 各種零售通路
- 從專賣店的銷售轉移至連鎖超市
- 半數的無麩質消費者在Walmart購物
- 麵包・穀類加工食品・穀物：最常被購買的GF食品
- GF食品的種類變得豐富
- 餐飲服務：最後的新領域
- 無麩質於餐飲服務部門的新市場機會
第7章 產品動向・市場機會
- 2010年GF產品的發售（美國）為2,700件，等
第8章 消費者動向
- 15%的消費者購買無麩質食品
- 所謂GF食品為健康的之信念來增進使用
- GF食品被認為高品質
- 4種無麩質消費者區分，等
第9章 全球市場的動向
附錄
Abstract
“Are you gluten-free?” The term describes more than the sector of
the food and beverage industry that has morphed from specialty niche to
mainstream sensation in just a few years. “Gluten-free” has become
an identity for the tens of millions of Americans who have reduced or
eliminated their consumption of wheat, barley, rye, and oats. Indeed, consumer
demand has driven the extraordinary surge in the market for gluten-free foods
and beverages. Many people are gluten-free out of necessity, because they
suffer from celiac disease or a food allergy. But a growing number are
gluten-free by choice, as evidence emerges that this diet may treat medical
conditions ranging from autism in children to rheumatoid arthritis in adults.
Others find that living gluten-free simply makes them feel better. Packaged
Facts' own online survey conducted expressly for the report Gluten-free Foods
and Beverages in the U.S. reveals the number-one motivation for buying
gluten-free food products is that they are considered healthier than their
conventional counterparts.
Specialty marketers like Glutino, Pamela' s Products, and Kinnikinnick Foods
have exploded onto the mainstream scene, and health-oriented companies such as
Bob' s Red Mill and Amy' s Kitchen have demonstrated a commitment to producing
reliably gluten-free foods. Due to their growing retail presence, as well as
to continual improvements in gluten-free products overall, Packaged Facts
estimates the U.S. market for gluten-free foods and beverages at $2.6 billion
in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.
Increasing diagnoses of celiac disease and food allergies; growing awareness
of these ailments among patients, healthcare practitioners, and the general
public; more products, and better ones; and a trend that has friends and
family members eating gluten-free to support loved ones are among the factors
stimulating continuing expansion in this market. While growth rates will slow
over the next five years, Packaged Facts projects that U.S. sales of
gluten-free foods and beverages will exceed $5 billion by 2015.
Report Methodology
The analysis in Gluten-free Foods and Beverages in the U.S., 3rd Edition is
based on primary and secondary research. Primary research entailed in-depth,
on-site examinations of retail outlets, including Whole Foods Market, Trader
Joe' s, and grocery store chains; as well as interviews with marketers,
retailers, food industry trade associations, celiac advocacy groups, and
federal agencies. Our analysis of shopping trends and consumer preferences is
derived from Packaged Facts' proprietary consumer survey, which is based on a
national online poll conducted in Fall 2010, and from data prepared expressly
for this report by industry experts.
Secondary research entailed data gathering from relevant sources, including
consumer and industry publications, newspapers, company literature, and
corporate annual reports. Government sources included the Department of
Agriculture and the Food and Drug Administration. The National Institutes of
Health was the source of many statistics regarding celiac disease and food
allergies; the State Department provided information for the Global Outlook
chapter. We also referred to Packaged Facts' own publications for insights
into related markets, such as in-store bakeries.
What You' ll Get in This Report
In Gluten-free Foods and Beverages in the U.S., Packaged Facts not only
analyzes the U.S. market in detail, but also provides valuable insights and
recommendations regarding emerging consumer trends, the products gluten- and
allergy-sensitive consumers seek, and how companies can participate in this
market on a global scale. No other market research report provides both the
comprehensive analysis and extensive data that Gluten-free Foods and Beverages
in the U.S., offers. Easy-to-read and practical charts, tables, graphs, and
illustrations make this report exceptionally user-friendly.
This report will help:
- Marketing managers identify market opportunities and develop
targeted promotion plans for gluten-free foods and beverages.
- Research and development professionals stay on top of competitor
initiatives and explore demand for gluten-free foods and beverages.
- Advertising agencies working with clients in the banking and retail
industries understand the product buyer to develop messages and images that
compel consumers to buy gluten-free foods and beverages.
- Business development executives understand the dynamics of the
market and identify possible partnerships.
- Information and research center librarians provide market
researchers, brand and product managers and other colleagues with the vital
information they need to do their jobs more effectively.
Table of Contents
Chapter 1: Executive Summary
- The Products
- Toward a More Inclusive Definition of Gluten
- What Part of “Gluten-free” Don' t Regulators Understand?
- Replacing Gluten, the Tie That Binds
- Medical Conditions Relating to Gluten and the Consumer
- Celiac Disease Damages the Small Intestine, Disrupts Nutrient Absorption
- “The Great Masquerader” Is Staggeringly Under-diagnosed
- Rates of Celiac Disease, Food Allergy Are Escalating
- The Market
- Packaged Facts Refines Its Definition of “Gluten-free”
- How We Derived Our Sales Figures
- 2010 Finishes Off With $2.64 Billion in Retail Sales, Ahead of
Projections
- Table 1-1: Estimated U.S. Retail Sales of Gluten-free Foods and
Beverages, 2006-2010 (in millions of dollars)
- Food Bars the Leading GF Category at FDM, Also Boast Highest
Year-to-Year Sales Gain
- Figure 1-1: U.S. Mass-Market Sales of Gluten-free Foods and Beverages:
Shares by Product Category, 2010 (percent)
- Small Categories Show Large Gains
- Incidence, Awareness Snowball: “Everyone Knows Someone” Who
Lives Gluten-free
- Mainstreaming: The Next Generation
- More Products, and Better Ones, Promise Continued Growth
- Figure 1-2: Number of U.S. Gluten-free Food and Beverage Introductions,
2006-2010 (Stock-keeping Units)
- GF Products Pricey But Recession Resistant
- Is Gluten-free the New Low-carb?
- Sales are Projected to Approach $5.5 Billion by 2015
- Table 1-2: Projected U.S. Retail Sales of Gluten-free Foods and
Beverages, 2010-2015 (in billions of dollars)
- The Marketers
- Several Types of Marketers, Several Approaches to Gluten-free
- Retail Leadership Is Extremely Fragmented - Many Marketers
“Own” Their Categories
- Table 1-3: Leading U.S. Specialty/Health/Natural Food Marketers of
Gluten-free Foods at Food/Drug/Mass, by Category, 2010
- GF Marketers Cater to Consumers With Other Food Sensitivities
- Going Gluten-free Made Easy
- Community Outreach Is the Most Powerful Means of Promotion
- The Marketplace
- Half of Gluten-free Consumers Shop at Walmart
- Breads, Cereals, Grains the Most Frequently Purchased GF Food Products
- Figure 1-3: Gluten-free Food Products: Types Purchased in the Past Three
Months, Fall 2010 (percent)
- Foodservice: The Final Frontier
- Product Trends and Opportunities
- Product Quality and Packaging: Free For All
- Non-allergenic Foods for Kids a Huge and Growing Opportunity
- GF Foods Get (And Need) a Nutritional Boost
- Consumer Trends
- 15% of Consumers Buy Gluten-free Food Products
- Conviction That GF Foods Are Healthier Drives Usage
- Figure 1-4: Gluten-free Food Products: Motivations for Purchase/Use,
Fall 2010 (percent)
- What GF Consumers Crave Above All (Hint: Bread)
- Four Gluten-free Consumer Segments
- Global Spotlight
- North America and Europe Continue to Dominate Global Market
- Table 1-4: Top Ten Gluten-free Food Markets by Number of Product
Introductions, 2010 (Stock-keeping Units and Share of World Total)
- New European Gluten-Free Labeling Standards Take Effect in 2012
- GF Marketing Concentrated in Affluent Countries
- Non-western Nations, Developing Economies Have Much to Gain From
Gluten-free
- Cultivation of GF Crops Supports Economic Development
Chapter 2: The Products
- Key Points
- What Is Gluten?
- Toward a More Inclusive Definition
- Table 2-1: Wheat, Barley, Rye, and Oat Proteins Harmful to Celiacs
- Hiding in Plain Sight
- Several Methods Exist for Determining Gluten Content in Foods
- Table 2-2: Benefits and Drawbacks of Principal Methods of Gluten
Detection
- What Part of “Gluten-free” Don' t Regulators Understand?
- Figure 2-1: Requirements of the Food Allergen Labeling and Consumer
Protection Act of 2004
- GF Advocacy Groups Establish Credentialing Programs
- Celiac Sprue Association Recognition Seal
- Figure 2-2: Celiac Sprue Association Recognition Seal
- Table 2-3: Comparison of "Gluten-Free" Labeling Requirements: Codex
Alimentarius, U.S. Food and Drug Administration, and Celiac Sprue Association
- Gluten Free Certification Organization
- Figure 2-3: Gluten-Free Certification Organization Logo
- National Foundation for Celiac Awareness
- Participants in the GF Market Face Various Challenges
- Replacing Gluten, the Tie That Binds
- Contamination: You Reap What You Sow
- “Free” Doesn' t Come Cheap
- Gluten-free: Low-carb, a Weight-loss Tool, Generally Healthier?
- Figure 2-4: Gluten-free Food Products: Motivations for Purchase/Use,
Fall 2010 (percent)
- Figure 2-5: Nutritional Comparison: Amy' s Regular vs. Gluten-free
Macaroni & Cheese Entrees
- Table 2-4: Carbohydrate Content of Selected Bob' s Red Mill Products (in
grams)
- Product Categories Represented in the Gluten-free Foods and Beverages
Market
- Sources for Gluten-Free Flour, an International Guide
Chapter 3: Medical Conditions Relating to Gluten and the Consumer
- Key Points
- Celiac Disease Damages the Small Intestine, Disrupts Nutrient Absorption
- Figure 3-1: How Gluten Ingestion Damages the Small Intestine of a Celiac
Patient
- Symptoms Run the Gamut: Digestive Dysfunction to Mood Disorders to
Infertility...
- Table 3-1: Selected Symptoms and Consequences of Untreated Celiac Disease
- ...but Celiac Disease Can Also Be Asymptomatic
- “The Great Masquerader” Is Staggeringly Under-diagnosed
- Blood Tests, Biopsies, and Screening Are Primary Diagnostic Methods
- As Many as 1% of Americans May Have CD
- Incidence of CD Doubles Every 15 Years: “A Significant Public
Health Issue”
- Is a Culture of Clean Culpable?
- Emerging Drug Treatments and Vaccines for CD
- CD Research Could Have Implications for Other Autoimmune Disorders
- Symptoms of Irritable Bowel Syndrome Resemble Those of Celiac Disease
- Autism Diets Eliminate Casein as Well as Gluten
- Food Allergies Affect 5% of Children and 4% of Adults
- Figure 3-2: Children Under Age 18 Who Reported Food/Digestive Allergy in
the Past 12 Months, by Age Group, 1997-2007 (percent)
Chapter 4: The Market
- Key Points
- Market Definition
- How Packaged Facts Derived Its Sales Figures
- Awareness, Mainstreaming the Leading Market Forces from 2006 to 2010
- 2010 Finishes Off With $2.64 Billion in Retail Sales, Ahead of Projections
- Table 4-1: Estimated U.S. Retail Sales of Gluten-free Foods and
Beverages, 2006-2010 (in millions of dollars)
- Food Bars the Leading GF Category at FDM, Also Boast Highest Year-to-Year
Sales Gain
- Table 4-2: U.S. Mass-Market Sales of Gluten-free Foods and Beverages:
Shares by Product Category, 2010 (percent)
- Figure 4-1: U.S. Mass-Market Sales of Gluten-free Foods and Beverages:
Shares by Product Category, 2010 (percent)
- Smallest Categories Show Large Gains
- Figure 4-2: U.S. Mass-Market Sales of Gluten-free Foods and Beverages:
Sales Growth by Product Category, 2009-2010 (percent)
- Retail Distribution Shifts Dramatically Toward Mainstream Channels
- Table 4-3: U.S. Share of Sales of Gluten-Free Foods and Beverages, by
Retail Channel, 2010 (percent)
- Figure 4-3: Sales of Gluten-free Foods and Beverages, by Retail Channel,
2008 vs. 2010
v Factors Promoting Future Market Growth Incidence of Celiac
Disease and Other Food Disorders Is Growing Awareness Snowballs:
“Everyone Knows Someone” Who Lives Gluten-free Mainstreaming: The
Next Generation Activists and Advocacy Groups Agitate Let Food Be Your
Medicine More Products, and Better Ones, Promise Continued Growth Figure
4-4: Number of U.S. Gluten-free Food and Beverage Introductions, 2006-2010
(Stock-keeping Units) Figure 4-5: Gluten-free Food Consumers: Opinions and
Shopping Behaviors, Fall 2010 (percent) Free to Be... Gluten-free (Or Not)
Nearly One-Third of Gluten-free Consumers Buy GF for Other Reasons
Recession? What Recession?
- Potential Impediments to Market Growth
- GF Products Pricey...
- ...But Are They Overpriced?
- It Isn' t Easy Being Free
- Fad or Fixture?
- Is Gluten-free the New Low-carb?
- Sales are Projected to Approach $5.5 Billion by 2015
- Table 4-4: Projected U.S. Retail Sales of Gluten-free Foods and
Beverages, 2010-2015 (in billions of dollars)
Chapter 5: The Marketers
- Key Points
- Overview of Marketers
- Four Basic Types
- Specialty Marketers
- Health Food/Natural Food Marketers
- Supermarket Store Brands
- Mega-marketers
- Three Basic Approaches
- Dedicated
- Committed
- Accommodating
- Methodology for Determining Market Share
- Retail Leadership Is Extremely Fragmented - Many Marketers
“Own” Their Categories
- Table 5-1: Leading U.S. Specialty/Health/Natural Food Marketers of
Gluten-free Foods at Food/Drug/Mass, by Category, 2010
- Food Bars
- Cold Cereal
- Fresh Bread and Rolls
- Pasta and Noodles
- Frozen Dinners and Entrees
- Cookies
- Crackers
- Baking Mixes
- Salty Snacks
- Frozen Bread and Dough
- Shelf-stable Dinners
- Frozen Pizza
- Baking Needs
- Marketing Trends and Opportunities
- Marketing in the Spirit of the Law - When There Is No Law
- GF Marketers Also Cater to Consumers With Other Food Sensitivities
- Going Gluten-free Made Easy
- Ask For Us By Name
- Community Outreach Is the Most Powerful Means of Promotion
- Competitor Profiles
- Amy' s Kitchen, Inc. (Petaluma, CA)
- Andre Prost, Inc. (Old Saybrook, CT)
- Barbara' s Bakery (Petaluma, CA)
- Bob' s Red Mill Natural Foods, Inc. (Milwaukie, OR)
- Ener-G Foods, Inc. (Seattle, WA)
- Enjoy Life Natural Brands, LLC (Schiller Park, IL)
- General Mills, Inc. (Minneapolis, MN)
- Glutino Food Group (Laval, Quebec, Canada)
- Kinnikinnick Foods, Inc. (Edmonton, Alberta, Canada)
- Pamela' s Products (Ukiah, CA)
- The Hain Celestial Group, Inc. (Melville, NY)
Chapter 6: The Marketplace
- Key Points
- Different Types of Retail Channels
- Conventional Channels
- Gluten-Free Specialty Stores
- E-stores Make Distribution Easy as Gluten-free Pie
- Figure 6-1: E-tailers Carrying Amy' s Kitchen Products
- Distribution Shifts From Specialty Stores to Supermarket Chains
- Table 6-1: U.S. Share of Sales of Gluten-Free Foods and Beverages, by
Retail Channel, 2008 (percent)
- Table 6-2: U.S. Share of Sales of Gluten-Free Foods and Beverages, by
Retail Channel, 2010 (percent)
- Figure 6-2: Sales of Gluten-free Foods and Beverages, by Retail Channel,
2008 vs. 2010
- Half of Gluten-free Consumers Shop at Walmart
- Figure 6-3: Gluten-free Food Products: Consumer Retail Channel
Preferences, Fall 2010 (percent)
- Breads, Cereals, Grains the Most Frequently Purchased GF Food Products
- Figure 6-4: Gluten-free Food Products: Types Purchased in the Past Three
Months, Fall 2010 (percent)
- Range of GF Food Products Has Increased, But May Not Motivate Shoppers
- Figure 6-5: Gluten-free Food Consumers: Opinions and Shopping Behaviors,
Fall 2010 (percent)
- Figure 6-6: Gluten-free Food Consumers: Satisfaction With Product
Selection and Availability, Fall 2010 (percent)
- At In-store Bakeries, GF is Selling Like Hotcakes
- Gluten-free at Walmart: An Insider' s Perspective
- Foodservice: The Final Frontier
- American Culinary Federation Chefs Pronounce GF a Hot Trend
- Table 6-3: Selected Rankings From National Restaurant Association' s
“Chef Survey: What' s Hot in 2010” (share)
- Canadian Chef Survey Names GF a Top 10 Menu Trend
- National Foundation for Celiac Awareness Trains Restaurants in GF Food Prep
- Who is the Gluten-free Restaurant Patron?
- Two Steps Forward, One Step Back
- Figure 6-7: Gluten-free Menu Entrees, P.F. Chang' s China Bistro
- Figure 6-8: Gluten-free Menu, The Old Spaghetti Factory
- Figure 6-9: Gluten-free Menu, The Great Impasta
- GF Diners “Thrilled” by Safe Menu Options
- GF Is No Menu Fad
- Gluten-free Showcase Pavilion Debuts at Restaurant Show
- GF Consumers Dine Out on Restaurant Directories
- Emerging Opportunities for Gluten-free in Foodservice
Chapter 7: Product Trends and Opportunities
- Key Points
- U.S. Gluten-free Product Launches Grow to Nearly 2,700 in 2010
- Table 7-1: Number of U.S. Gluten-free Food and Beverage Introductions,
2006-2010 (Stock-keeping Units)
- GF Food Bars a Leader in Product Introductions, As in Sales
- Table 7-2: Number of U.S. Gluten-free Food and Beverage Introductions,
2010, by Category (Stock-keeping Units)
- Wegmans is Far and Away the New GF Product Leader - Again
- Table 7-3: Number of U.S. Gluten-free Food and Beverage Introductions,
2010, Selected Companies (Stock-keeping Units)
- Figure 7-1: Wegmans Web Page for Gluten-free Foods
- Bora Bora Is a Leading “Dedicated” GF Marketer
- Product Development and Opportunities
- Packaging: Strive for Transparency, Familiarity
- Free For All
- Non-allergenic Foods for Kids a Huge and Growing Opportunity
- Introductions of GF Baby Snacks More Than Triple in Two Years
- HappyBaby a GF Pioneer
- Table 7-4: Selected New Gluten-free Product Introductions for Kids
- GF Foods Get (And Need) a Nutritional Boost
- Figure 7-2: Gluten-free Food Products: Motivations for Purchase/Use,
Fall 2010 (percent)
- Hain Celestial Group' s Dedicated GF Lines Are Specially Formulated to
Address Nutritional Imbalances
- Ancient Grains: Everything Old Is New Again
- Table 7-5: Examples of Products Containing Gluten-free Ancient Grains
- Researchers Seek the “Holy Grail” of GF Breads
- Therapies As Close As Your Grocer' s Shelf
- Can Probiotics Treat Celiac Disease?
- What About Prebiotics?
Chapter 8: Consumer Trends
- Key Points
- Methodology
- 15% of Consumers Buy Gluten-free Food Products
- Figure 8-1: Gluten-free Food Products: Usage Rates, Fall 2010 (percent)
- Conviction That GF Foods Are Healthier Drives Usage
- GF Foods Considered Higher Quality
- Many Shop GF to Treat a Health Condition
- Figure 8-2: Gluten-free Food Products: Motivations for Purchase/Use,
Fall 2010 (percent)
- Grain-based Foods #1 on GF Shopping List
- Figure 8-3: Gluten-free Food Products: Types Purchased in the Past Three
Months, Fall 2010 (percent)
- Half of GF Shoppers Head to Walmart
- Figure 8-4: Gluten-free Food Products: Consumer Retail Channel
Preferences, Fall 2010 (percent)
- Figure 8-5: Consumer Retail Channel Preferences, GF Shoppers vs. All
Shoppers, Fall 2010 (percent)
- Many GF Shoppers See Improvements in Variety and Quality
- Figure 8-6: Gluten-free Food Consumers: Opinions and Shopping Behaviors,
Fall 2010 (percent)
- Most GF Consumers Are Buying More GF
- Figure 8-7: Gluten-free Food Consumers: Changing Usage Rates, Fall 2010
(percent)
- One in 10 GF Shoppers Want What' s Not There
- Figure 8-8: Gluten-free Food Consumers: Satisfaction With Product
Selection and Availability, Fall 2010 (percent)
- What GF Consumers Crave Above All (Hint: Bread)
- Figure 8-9: Gluten-free Food Consumers: Satisfaction With Product
Quality, Fall 2010 (percent)
- GF Not Perceived as a Gimmick or Fad
- Figure 8-10: Gluten-free Food Products: Overall Consumers' Perceptions
and Opinions, Fall 2010 (percent)
- Four Gluten-free Consumer Segments
- Figure 8-11: Four Gluten-free Consumer Segments
Chapter 9: Global Spotlight
- Key Points
- Food Allergies a Growing Problem Around the World
- North America and Europe Continue to Dominate Global Market
- Table 9-1: Top Ten Gluten-free Food Markets by Number of Product
Introductions, 2005-2010 (Stock-keeping Units and Share of World Total)
- North American National Spotlight: Canada
- Proximity and Trade Relationship Mean Canada and U.S. Share Many
Gluten-free Marketers
- Table 9-2: Top 10 Gluten-free Product Introductions in Canada by
Category and Marketer, 2010 (Stock-keeping Units)
- GF Advocacy in Canada More Evolved Than in U.S.
- Health Canada Considers Revising GF Labeling Regulation to Allow Oats;
Marketers Balk
- CCA Trademarks Standard for “Pure Uncontaminated Oats”
- U.S. Now the Primary Market for Canadian GF Pioneer Glutino
- Kinnikinnick Foods a Leading Producer of GF Baked Goods
- New European Gluten-Free Labeling Standards Take Effect in 2012
- European National Spotlight: Spain
- A Strong and Growing GF Force
- Table 9-3: Top 10 Gluten-free Product Introductions in Spain by
Category and Marketer, 2010 (Stock-keeping Units)
- Meat Processors, Retailers Tops in Product Launches
- Asociacion de Celiacos de Madrid Advises Travelers on Eating Gluten-free
in Spain
- Table 9-4: Typical Gluten-free Spanish Cuisine
- European National Spotlight: United Kingdom
- A Robust and Growing Gluten-free Market
- Supermarkets Put Their Money on Private-label GF
- Table 9-5: Top 10 Gluten-free Product Introductions in United Kingdom
by Category and Marketer, 2010 (Stock-keeping Units)
- Coeliac UK Vigorously Promotes the GF Market
- Survey: One-quarter of Celiacs Wait 11-plus Years for Diagnosis
- In UK, Gluten-free Foods Are Prescribed, Subsidized
- Table 9-6: UK Prescription Gluten-free Food Manufacturers
- Genius Bread Delivers a Brilliant Performance
- Snapshot: Gluten-free Product Launches in Italy, Germany, and France
- Table 9-7: Top 10 Gluten-free Product Introductions in Italy by
Category and Marketer, 2010 (Stock-keeping Units)
- Table 9-8: Top 10 Gluten-free Product Introductions in Germany by
Category and Marketer, 2010 (Stock-keeping Units)
- Table 9-9: Top 10 Gluten-free Product Introductions in France by
Category and Marketer, 2010 (Stock-keeping Units)
- Oceana Spotlight: Australia and New Zealand
- New Zealand Company Tops GF Product Intros in Australia
- Table 9-10: Top 10 Gluten-free Product Introductions in Australia by
Category and Marketer, 2010 (Stock-keeping Units)
- Coeliac Society of Australia Endorses Products; New Zealand Poised To Do
So
- Table 9-11: Manufacturers Endorsed by Coeliac Society of Australia
- Gluten-free Regulation is a Two-tiered Affair
- But Advocates Say Standards Are Too Rigid
- Snapshot: Other Regions
- GF Marketing Concentrated in Affluent Countries
- Non-western Nations, Developing Economies Have Much to Gain From
Gluten-free
- Snapshot: Asia
- India' s Celiac Society Ramps Up Advocacy Efforts
- Researchers Recommend Active Investigation of CD in China
- Snapshot: Middle East
- Rate of CD May Exceed 1 in 100 Israelis
- New Israeli Labeling Regulations Will Advance Domestic Market
- Cultivation of GF Crops Supports Economic Development
- Appendix
- Marketers
- Organizations - U.S
- Organizations - Outside U.S.
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