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市場調查報告書
美國食品零售業的展望：第3版
The Future of Food Retailing in the U.S., 3rd Edition
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美國食品零售業的展望：第3版 是由出版商Packaged Facts在2011年02月所出版的。
這份英文市場調查報告書包含266 Pages 價格從美金3995起跳。
先前的經濟危機使得零售市場的消費者行動產生變化，而食品零售業者現在也面臨著嚴竣的經濟狀況。消費者購物模式的變化，是由於消費者對於價格感度的再評價和零售通路的界線模糊化所引起。做為不久的將來形成食品零售部門的主要因子，可以舉出競合的激烈化、零售型態的變化、自有品牌的成長、健康以及營養管理的存在意義、SKU的合理化、網路市場行銷與數位技術等。
本報告，以主要的銷售通路別調查分析美國的食品零售業，彙整各通路的重要動向與今後的展望、主要零售業者的現狀以及各種策略・行動、新市場行銷動向的分析等，由下列摘要形式闡述。
第1章 報告摘要
第2章 簡介
第3章 動向概要
- 競合的激烈化
- 小型店舖的擴大
- SKU合理化
- 自有品牌的普及
- 店內的餐飲服務
- 生鮮食品
- 健康・保健
- 永續性與收益性，等
第4章 食品雜貨店的動向
- 食品雜貨店所領先的食品業績
- 全國等級的超市業者也朝向地區企業
- Kroger：穩健策略下的穩健利益
- Safeway：生活方式與平價的結合
- Supervalu：事業重組
- A&P：持續苦戰
- Winn-Dixie的抬頭，等
第5章 量販店通路的動向
- 超級中心
- Walmart：國內最大的食品零售業者
- Target：致力於食品銷售
- Kmart：面臨困難
- Warehouse Clubs：維持平衡
- Costco Wholesale Corp
- Sam's Club：食品部門以Costco為目標
- BJ's Wholesale Club，等
第6章 便利商店通路的動向
- 補足家族經營店舖的便利商便以及藥妝店
- 隨時代改變、改變時代的便利商店
- 收益的37.5%為食品・飲料
- 便利商店：成長的通路
- 7-Eleven的「First, Best, and Only」策略，等
第7章 替代通路的動向
- 農夫市場：2009年以來16%的成長
- 24小時自動販賣機的便利性
- 線上食品雜貨服務，等
第8章 市場行銷・媒體動向
- 購物者的市場行銷
- 廣告動向
- 社群媒體的利用
- 店舖內行銷規劃的動向，等
附錄
Abstract
Food retailers continue to face challenging economic times as the Great
Recession, albeit now officially over, has changed and accelerated changes in
consumer behavior and the retail marketplace. Shopping patterns have shifted
as consumers have re-evaluated the price-value equation, and the lines
dividing retail channels continue to blur. Growing competition, emerging and
merging retail formats, price wars, the burgeoning strength of private labels,
retailers as arbiters of wellness and nutrition management, SKU
rationalization (or not), and experiments with Internet marketing and digital
technologies are just a few of the trends that promise to reshape food
retailing in the near-term future. More than ever, retailers and marketers of
consumer packaged goods need to keep a close watch on macro and micro trends
alike, and adjust their merchandise assortments, pricing, and marketing
strategies accordingly.
The Future of Food Retailing in the U.S. offers a comprehensive examination of
the overriding trends in the market, highlighting opportunities and strategies
retailers and CPG marketers can use to optimize their businesses during the
coming years. The report provides detailed analysis of trends in the key
retail channels through which foods and beverages are sold, including Grocery
(major and independent supermarkets, natural food stores, ethnic supermarkets,
traditional small grocery stores, and gourmet/specialty stores), Value
(supercenters, mass merchandisers, warehouse clubs, dollar stores, and limited
assortment stores), Convenience (convenience stores), and Alternative
(drugstores, farmers' markets, online grocery services, vending machines, and
other alternative venues). In-store merchandising and food preparation trends,
category sales trends, marketing trends, and media trends including use of new
social media are also covered.
Table of Contents
Chapter 1: Executive Summary
- Scope of Report
- Report Methodology
- A Broad Spectrum of Retail Channels
- Total Retail Food and Beverage Sales Almost $560 Billion
- Table 1-1: U.S. Retail Sales of Foods and Beverages, 2006-2015 (in
millions of dollars)
- C-Stores Outnumber Supermarkets Four to One
- Supermarkets Ring Up Over Half of 2010 Food and Beverage Sales
- Figure 1-1: Share of Food and Beverage Dollar Sales by Retail Channel,
2010 (percent)
- The Top 20 U.S. Food Retailers
- Market Outlook
- Table 1-2: Top 20 U.S. Retailers by Estimated Food and Beverage Sales,
2010 (in billions of dollars)
- Some Stores Walloped; Others Thrive in the New Economy
- Conservative Spending Expected to Continue
- Consumers Dining Out Less, Cooking More
- The Overriding Trend: Value
- More Competition
- Small Is Big
- SKU Rationalization
- Increased Private-Label Penetration
- In-Store Foodservice
- Fresh Formats
- Health and Wellness
- Sustainability Is Profitability
- Marketing and Media Trends
Chapter 2: Introduction
- Market Overview
- Scope of Report
- A Broad Spectrum of Retail Channels
- Share-of-Stomach Competition Also Includes Foodservice
- Total Retail Food and Beverage Sales Almost $560 Billion
- Table 2-1: U.S. Retail Sales of Foods and Beverages, 2006-2015 (in
millions of dollars)
- Other Estimates in the Same Ballpark
- Figure 2-1: Sales of Food-at-Home and Food-Away-from-Home, 1959-2009 (in
billions of dollars)
- Retail Food and Beverage Sales Will Near $700 Billion by 2015
- Market Composition
- C-Stores Outnumber Supermarkets Four to One
- Supermarkets Ring Up Over Half of 2010 Food and Beverage Sales
- Figure 2-2: Share of Food and Beverage Dollar Sales by Retail Channel,
2010 (percent)
- Table 2-2: Competitive Analysis of Retail Food and Beverage Channels,
2010
- The Competitive Landscape
- The Top 20 U.S. Food Retailers
- Table 2-3: Top 20 U.S. Retailers by Estimated Food and Beverage Sales,
2010 (in billions of dollars)
- Recent Mergers and Acquisitions
- Market Outlook
- Economic Environment
- Inflation + Deflation, But Food Prices Projected to Rise in 2011
- Table 2-4: Changes in Consumer Price Indexes for Food, 2008-2011
- Some Stores Walloped; Others Thrive in the New Economy
- Conservative Spending Expected to Continue
- Consumers Dining Out Less, Cooking More
- Government Regulation
- Food Safety Bill Passes Congress
- USDA to Require Nutrition Labels on Meat
Chapter 3: Trend Overview
- The Overriding Trend: Value
- The Top Consumer Priority
- More Competition
- More Types of Stores Focusing on Foods
- Channel Migration: Who' s on the Winning Side of the Equation
- Table 3-1: Consumer Packaged Goods Household Penetration by Retail
Channel, 2010 (percent)
- Different Channels Satisfy Different Trip Missions
- Small Is Big
- Pendulum Swinging Back to Smaller Store Formats
- Fresh & Easy Inspired Seismic Market Shifts
- Walmart Experiments with Several Smaller Formats
- Walmart Plans Small Format Urban Stores
- Safeway Also Testing Smaller Format
- How Viable Are Smaller Stores?
- SKU Rationalization
- Product Proliferation Is Rampant
- Table 3-2: U.S. Food and Beverage New Product Launches, 2001-2010
(number)
- SKU Rationalization (or Not)
- Examples of SKU Rationalization Strategies
- Kroger Successfully Eliminates 30% of Cereal SKUs
- Walmart Cuts Too Deep
- How Giant-Carlisle Analyzes Categories
- Jewel-Osco Slashes SKUs by as Much as 25%
- Doing SKU Optimization Wrong - and Right
- Increased Private-Label Penetration
- Private Label a Top Retail Differentiation Strategy
- Private Label Ripe with Opportunities
- Table 3-3: U.S. Retail Sales of Private-Label Foods and Beverages,
2009-2014 (in millions of dollars)
- Private-Label Introductions Double in 2010
- Table 3-4: U.S. Private-Label Food and Beverage New Product Launches,
2006-2010 (number)
- Fresh & Easy Leads in Private-Label Introductions
- Table 3-5: Top 20 U.S. Retailers/Wholesale Grocers Launching
Private-Label Foods and Beverages by Number of SKUs, 2006-2010 (number)
- Poor Economy Helps Private Label Get Ahead
- Private Label vs. National Brands
- Safeway and Supervalu Strengthen PL Hold
- In-Store Foodservice
- Food Retailers Morphing into Foodservice
- How that Translates to Dollars
- Almost Two out of Three Consumers Buy Supermarket Take-Out
- Figure 3-1: Foodservice Use in Past 30 Days: By Channel, February 2010
(percent)
- Figure 3-2: Foodservice Mean Use in Past 30 Days: By Channel, February
2010
- Foodservice by Usage Occasions
- Figure 3-3: Foodservice Use Occasions in Past 30 Days: By Channel,
February 2010
- Prepared Foods in Supermarkets
- Figure 3-4: Supermarket Deli Prepared Foods, Share of Sales: By Food
Type, 2009 (percent)
- Walmart Moving into Prepared Foods with Marketside
- Target Creates Springboard for Prepared Foods
- Warehouse Clubs to Push the Prepared Foods Envelope
- Prepared Foods in C-Stores
- Drugstores Moving into Prepared Foods Territory
- Turning Grocery Stores into Restaurants
- A Look at the Future
- Fresh Formats
- Emphasis on Fresh Foods Continues to Grow
- Organic Foods Slowing, But Remain an Area of Opportunity
- Local and Artisanal Foods Are Growing Trends
- A Return to In-Store Butchers?
- Illustration 3-1: TOPS “Real Meat - Real Butchers” Ad
- Health and Wellness
- Retailers Becoming Arbiters of Wellness and Nutrition Management
- Health and Wellness a Marketing Hook
- Healthy Eating Programs
- Supermarkets Offering In-Store Dietitians
- Retailers' Nutrition Ratings
- Sustainability Is Profitability
- Ethical Consumerism
- Retailers Spearhead Animal Welfare Standards
- Cage-Free Eggs a Hot Button
- More Retailers and Dairies Go Hormone-Free
- Fair Trade Going Mainstream
- Greener Stores
- Walmart' s Sustainability Scorecard Makes Slow Progress
- Sustainability = Profitability
- Plastic or Paper?
- Tesco Testing Zero-Carbon Supermarket in England
Chapter 4: Grocery Channel Trends
- Grocery Channel Leads Food Sales
- Figure 4-1: Growth of Sales at Traditional Food Stores, 1999-2009 (percent)
- Even National Supermarket Operators are Regional Players
- Table 4-1: Top 10 U.S. Supermarket Chains by Retail Dollar Sales, 2009 (in
billions of dollars, percent, and number)
- Kroger: Solid Strategies Mean Solid Gains
- Kroger Is Sophisticated in Mining Consumer Data
- Private Label a Competitive Strength
- Safeway Combines Lifestyle with Price Parity
- Lifestyle Format Stung by Recession
- Safeway Experiments with Small Formats
- Targeting More Private Label
- Supervalu Realigning Its Business
- New Focus is Consumer-Centric, Hyper-Local
- SKU Rationalization, Clean Floor Strategy
- Supervalu Sells Some Supermarkets; Expands Save-A-Lot Discount Chain
- Supervalu Targets Consumers with Health and Wellness Options
- A&P' s Struggles Continue
- While Winn-Dixie Rises from the Ashes
- Regional Chains Set Exemplary Examples
- Publix a Public Favorite
- Publix' s GreenWise Market
- Wegmans Raises the Bar on Grocery Shopping
- Whole Foods: The Natural Leader Reemerges as a Growth Leader
- Focusing on Value Yields Rewards
- Good Deeds
- New Sustainable Seafood, Animal Welfare, and Healthy Eating Initiatives
- Strong Focus on Prepared Foods and In-Store Dining
- Ethnic Food Markets Thriving
- Specialty Food Stores
- The Secrets of Trader Joe' s
Chapter 5: Value Channel Trends
- Supercenters
- Walmart Is the Nation' s Largest Food Retailer
- Groceries Grow to 51% of Walmart' s Sales
- Walmart Revamps Great Value Private-Label Brand
- Economy Hits Walmart Customers Hard
- Walmart Makes Serious Mistakes...
- ...and Tries to Correct Them
- Thinking Small, Walmart Is Downsizing Stores for Urban Markets
- Walmart Testing Pick Up and Delivery Services
- Supermercado de Walmart Opens in Houston
- Walmart Seeks Collaborative Sourcing with Suppliers
- Target-ing Foods
- Target Pushing into Fresh Foods
- And Opening Smaller Format Urban Stores
- Kmart Still Struggling to Find a Path
- Warehouse Clubs Maintain Balance, But Not Status Quo
- Costco Wholesale Corp
- Costco Looking to Open More Stores in Malls
- Sam' s Club Seeks to Catch Up with Costco in Foods
- Sam' s Targets Hispanics with Mas Club
- BJ' s Wholesale Club
- Dollar Stores Adding More Food to Their Product Mix
- Dollar General Revamping Store Format(s)
- Family Dollar
- Dollar Tree
- Limited Assortment Chains Making Waves
Chapter 6: Convenience Channel Trends
- Convenience Stores and Drugstores Filling in for Mom-and-Pop
- C-stores Changing With - and Changing - the Times
- Foods and Beverages 37.5% of C-Store In-Store Revenues
- C-Stores a Growing Competitor for Foodservice Dollars
- 7-Eleven' s “First, Best, and Only” Strategy
- Illustration 6-1: 7-Eleven' s 7-Select Store-Brand Packaged Snacks
- Fresh & Easy: British Invasion Falls Short
- The Fresh & Easy Model
- Tesco Also Imported its Own Infrastructure
- Sheetz, Inc.
- Wawa, Inc
- Several Supermarket Chains Also Have C-Stores
- Kroger Is One of the Largest C-Store Operators
- Giant Eagle Uses Supermarkets and C-Stores to Create Synergies
- Drugstores Also Compete on the Convenience Angle
- Drugstores Fight Back as Retail Lines Blur
- Drugstores Testing Fresh Foods
- Walgreens Creating “Food Oases”
- Duane Reade Setting Food Examples
- Illustration 6-2: Duane Reade' s DR Delish Premium Private-Label Snacks and
Beverages
- CVS Caremark Doubling Food Sections in Nearly Half Its Stores
- Rite Aid Piloting Co-Branded Stores with Save-A-Lot
- Can the Drugstore Channel Compete in Fresh Foods?
- Drugstores Will Become the New Neighborhood Grocers
Chapter 7: Alternative Channel Trends
- Farmers' Market Count Increases 16% Since 2009, to Over 6,100
- Figure 7-1: Growth in Number of Farmers' Markets, 1994-2010
- Two Types of Farmers' Markets
- Produce by Prescription
- Farmers' Markets Complain About Grocery Competition
- Community Supported Agriculture Programs (CSAs)
- Vending Machines Offer Convenience 24/7
- Vending Homes in on Fresh Fruit and Vegetables
- Kraft Foods Testing Interactive Vending Machines
- Japan Testing Vending Machines with Facial Recognition
- Online Grocery Services
- FreshDirect an Interesting Model
- Big Guns Testing Online Ordering Services
- Thinking Outside the Box
- Mobile Food Trucks
- Pop-Up Stores
- Other Alternative Channels Target Impulse Sales
Chapter 8: Marketing and Media Trends
- Shopper Marketing
- What, Exactly Is Shopper Marketing?
- Technology Is Changing Marketing Vehicles
- Advertising Trends
- Biggest Media Spender Is Walmart
- Table 8-1: Advertising Spending for Selected Top Food and Beverage
Retailers, 2007-2009 (in millions of dollars)
- Bloom' s Grill-Board Uses Traditional Ad Medium in a Non-Traditional Way
- Illustration 8-1: Bloom Grocery' s Steak-Scented Billboard
- Resurgence in Coupons
- Digital Coupons Soaring
- Customized Coupons Leverage Loyalty Card Data
- Kroger the Pioneer in Personalized Coupon Offers
- Sam' s Club eValues a Perk for Plus Club Members Only
- Safeway Just for U
- Illustration 8-2: Safeway' s Online Coupon Center
- Meijer' s mPerks uses Phone Numbers, Not Cards
- Coupon Strategies
- Using Social Media
- Making Use of Websites and Social Media
- Illustration 8-3: Whole Foods Market' s Facebook Newsletters
- Illustration 8-4: Safeway' s Facebook Page Blog
- Twitter
- Table 8-2: Selected Retailers' Facebook and Twitter Fan Bases, January
7, 2011 (actual count)
- F-Commerce Is Coming
- The Smartphone Revolution
- QR Codes
- Illustration 8-5: Port Townsend Food Co-op' s On-Shelf QR Code Signage
- Illustration 8-6: QR Replica Displayed by Dave' s Killer Bread
- Illustration 8-7: Dole/Price Chopper Promotion Utilizing QSR Code
Technology
- Check-in Apps
- Illustration 8-8: CheckPoints Mobile App Featuring Tyson Any' tizers
- Harnessing the Power of Word-of-Mouth
- In-Store Messaging Evolves with Technology
- Direct Consumer Research
- Illustration 8-9: Walmart Great Value Round Table Survey/Promo Feature
- Illustration 8-10: Fresh & Easy Favorites Feedback Opt-in Email Program
- In-Store Merchandising Trends
- Smartphone App Helps Shoppers Navigate Meijer Supercenters
- Carpeted Flooring?
- New On-Site Food Equipment
- “Clean Floor” Policies Limit Marketers' Displays
- Supervalu De-Cluttering In-Store Messaging
Appendix: Addresses of Selected Industry Associations and Retailers
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