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市場調查報告書
美國的冷凍食品市場：第3版
Frozen Foods in the U.S., 3rd Edition
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美國的冷凍食品市場：第3版 是由出版商Packaged Facts在2011年01月所出版的。
這份英文市場調查報告書包含246 Pages 價格從美金4000起跳。
冷凍食品的商人與零售業者巧妙利用不景氣的情況，提供消費者替代高價外食的食品。經濟狀況雖逐漸恢復，但是由於美國人依然增加「在家用餐」的頻率，冷凍食品便提供了消費者所希望健康且對價效果高的用餐的便利方法。
本報告，以美國的冷凍食品與飲料市場做為調查對象，詳細調查分析市場整體的業績與部門別詳細內容、現在的市場狀況、影響冷凍食品業績的整體趨勢、商人與品牌的市佔率、市場行銷與新產品的趨勢、消費者的趨勢等，由下列摘要形式闡述。
第1章 報告摘要
第2章 市場概要
- 簡介
- 市場的規模與結構
- 市場展望
- 市場成長預測
- 預期至2015年前業績將達到700億美元
第3章 競爭的趨勢
- 跨國企業的支配
- 主菜的趨勢
- 甜點的趨勢
- 蔬菜、小菜/點心、副食的趨勢
- 早餐食品的趨勢
- 飲料的趨勢
第4章 市場行銷與新產品的趨勢
- 冷凍食品的新發售急增
- 市場行銷的趨勢
- 甜點的趨勢
- 市場行銷的趨勢：冷凍的蔬菜、小菜/點心、副食
- 市場行銷的趨勢：早餐食品
- 市場行銷的趨勢：飲料
第5章 消費者的趨勢
- 簡介
- 消費者的趨勢：冷凍的主菜食品
- 消費者的趨勢：冷凍甜點
- 消費者的趨勢：冷凍的蔬菜、小菜/點心、副食
- 消費者的趨勢：冷凍的早餐食品
- 消費者的趨勢：冷凍柳橙汁
第6章 未來預測
第7章 附錄：產業集團、商人、零售業者的地址
Abstract
Marketers and retailers of frozen foods have capitalized on recessionary
conditions to offer consumers alternatives to expensive dinners out. Although
economic conditions are slowly improving, Americans are still "eating in" more
often, and frozen foods provide a convenient way to prepare the healthy,
cost-effective meals consumers want. Packaged Facts estimates that U.S. retail
sales of frozen foods and beverages through all retail channels totaled
approximately $56 billion in 2010, with sales up 22% - or $10.0 billion -
during the 2006-2010 period. And with new product introductions now picking
back up, the market is forecast to near $70 billion by 2015. This completely
revised Packaged Facts report examines the U.S. market for frozen foods and
beverages sold to consumers through the entire retail spectrum. The 2010
edition of Frozen Foods in the U.S. takes an omnibus approach, providing a
broad overview of the frozen foods market as a whole tracking five main
classifications: Center Plate, Desserts, Vegetables/Appetizers/Snacks/Sides,
Breakfast Foods, and Beverages. A comprehensive "Market Overview" chapter
provides overall sales statistics and breakouts by classification, along with
a thorough analysis of the current market outlook, examining overarching
trends affecting frozen foods sales such as the economy, health/wellness and
environmental concerns. The report also provides extensive marketer and brand
share breakouts in those categories exhibiting the most activity in 2010. A
chapter focusing on marketing and new product trends in frozen foods - e.g.,
convenience, health, and "green" appeals - and a chapter on consumer trends
complete the analysis.
Frozen Foods in the U.S. documents ongoing and emerging product trends, using
data from Datamonitor' s Product Launch Analytics tracking service to quantify
and categorize new product introductions. Detailed sales figures are compiled
using SymphonyIRI' s InfoScan Review data for mass-market channels; and the
report also tracks sales through natural channels using SPINSscan data.
Experian Simmons Market Research Bureau and Packaged Facts' own custom, online
consumer survey data form the basis of an in-depth examination of consumer
trends, including attitudes toward frozen foods and related trends such as the
economy and healthy eating, as well as product and brand penetration levels
and preferences. As with all Packaged Facts reports, the wide range of data is
presented in easy-to-read and practical charts, tables and graphs.
Table of Contents
Chapter 1: Executive Summary
- Introduction
- Scope of Report
- Omnibus Approach to Frozen Food Market
- Report Methodology
- Market Overview
- Retail Sales Approach $56 Billion in 2010
- SymphonyIRI-Tracked Dollar Sales Reach $33.3 Billion in 2010
- Center Plate Classification Solidifies Leading Share
- Figure 1-1: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods
and Beverages by Classification, 2006 vs. 2010 (percent)
- Pizza Category Tops in SymphonyIRI Dollar Growth
- Supermarket/Grocery Store Share Slips to 54%
- Figure 1-2: Share of U.S. Retail Sales of Frozen Foods by Retail
Channel, 2010 (percent)
- Factors to Market Growth
- Sales to Reach $70 Billion by 2015
- Competitive Trends
- Multinational Conglomerates Dominate
- "Full Meal" Options Lose Ground to Poultry, Seafood
- Ice Cream, Frozen Novelties Dominate Dessert Classification
- Appetizers and Snack Sales Fall Flat
- Frozen Breakfast Shares
- Juice Category Continues Free-Fall
- Lunch/Dinner Entrees Are Largest Frozen Classification in Natural Channel
- Marketing and New Product Trends
- New Frozen Product Introductions Skyrocket
- Convenience Tops Claims List
- Nestle Leads in 2010 Product Introductions
- U.S., U.K. Lead Global Frozen Food Introductions
- Overview of Marketing Trends
- Consumer Trends
- Though Time-Pressed, Most Americans Try to Eat Healthier
- Decline in Restaurant Traffic a Plus for Frozen Foods
- 72% of Americans Eat Frozen Prepared Foods
- Frozen Foods Considered a Top Value
- Figure 1-3: Responses to Question, "Which Prepared Meal Items Provide a
Better Value for the Dollar?": Store-Made Hot, Store-Made Refrigerated, or
Packaged Frozen, Fall 2010 (percent of U.S. adults)
- Retail Purchasing Patterns for Frozen Prepared Meal Items
- Looking Ahead
- Restarting the Engines
- Healthy Eating Continues to Influence New Frozen Products
- Channel Blurring
- Frozen Food E-tailers Exploit Advantages Over Brick-and-Mortar
- Social Networking: Facebook, Twitter, Then...
Chapter 2: Market Overview
- Introduction
- Market Definition: Frozen Foods and Beverages
- Omnibus Approach to Frozen Food Market
- Report Methodology
- Market Size and Composition
- Retail Sales Approach $56 Billion in 2010
- Table 2-1: U.S. Retail Sales of Frozen Foods, 2006-2010 (in millions of
dollars)
- SymphonyIRI-Tracked Dollar Sales Reach $33.3 Billion in 2010
- Table 2-2: SymphonyIRI-Tracked Retail Sales of Frozen Foods by Dollar
and Volume Growth, 2009-2010 (in millions of dollars and pounds)
- Center Plate Classification Solidifies Leading Share
- Figure 2-1: Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods
and Beverages by Classification, 2006 vs. 2010 (percent)
- Pizza Category Tops in SymphonyIRI Dollar Growth
- Table 2-3: Selected Frozen Food Categories by Dollar Growth/Loss in
SymphonyIRI-Tracked Dollar Sales, 2009-2010 (in millions of dollars)
- Table 2-4: SymphonyIRI-Tracked Retail Sales of Frozen Foods by
Classification and Category, 2009-2010 (in millions of dollars)
- Supermarket/Grocery Store Share Slips to 54%
- Figure 2-2: Share of U.S. Retail Sales of Frozen Foods by Retail
Channel, 2010 (percent)
- Market Outlook
- Sluggish Economic Recovery
- Slow Recovery Impacts Consumer Spending
- Table 2-5: Economy-Influenced Spending by U.S. Consumers: Less in
General vs. Less on Groceries, May/June 2010 (percent)
- Table 2-6: Responses to Statement, "Compared to 3 Months Ago, How Much
Are You Doing Any of the Following Right Now?" May/June 2010 (percent)
- Frozen Foods: Dietary Staples and Affordable Luxuries
- Eat-At-Home Movement Benefits Frozen Foods Market
- Eating Healthy
- Gluten-Free and Other Allergy Concerns
- Frozen Foods: the "Healthier" Alternative to Fresh
- Eating Fresh/Buying Local
- Portion Control and Convenience
- Natural and Organic
- Environmental Concerns
- Impact of Healthcare Reform
- Figure 2-3: Grocery Manufacturer Survey: "Which Topic Will Be Most
Important to Your Business in 2010?", Decembe: 009 (percent)
- Figure 2-4: Grocery Manufacturer Survey: "What Do You Think Consumers
Will Be Looking for in 2010?", December 2009 (percent)
- Figure 2-5: Retailer Survey: "Which Topic Will Have the Greatest Impact
on Your Business in 2010?", Decembe: 009 (percent)
- Figure 2-6: Retailer Survey: "What Initiatives Are Your Company Most
Likely to Focus on in 2010?", Decembe: 009 (percent)
- Food Industry Reacts
- Frozen Food Safety
- Frozen Food Safety and the FDA/USDA
- Projected Market Growth
- Sales to Reach $70 Billion by 2015
- Table 2-7: Projected U.S. Retail Sales of Frozen Foods and Beverages,
2010-2015 (in millions of dollars)
Chapter 3: Competitive Trends
- Multinational Conglomerates Dominate
- Trend Overview by Classification
- Trends in Center Plate
- "Full Meal" Options Lose Ground to Poultry, Seafood
- Figure 3-1: SymphonyIRI-Tracked Dollar Sales of Frozen Center Plate
Categories by Share, 2009-2010 (percent)
- Single-Serve Dinners/Entrees the Largest Subcategory
- Table 3-1: SymphonyIRI-Tracked Dollar Sales of Frozen Dinners/Entrees by
Sub-Category, 2009-2010 (in millions of dollars)
- Nestle Leads in Single-Serve Dinners/Entrees
- Nestle Also on Top in Frozen Multi-Serve Dinners/Entrees
- Nestle Leads Frozen Pizza with 46% Share
- Private Label Dominates Seafood Market
- Table 3-2: Top Marketers and Brands of Frozen Single-Serve
Dinners/Entrees by SymphonyIRI-Tracked Sales, 2009-2010 (in millions of
dollars)
- Table 3-3: Top Marketers and Brands of Frozen Multi-Serve
Dinners/Entrees by SymphonyIRI-Tracked Sales, 2009-2010 (in millions of
dollars)
- Table 3-4: Top Marketers and Brands of Frozen Pizza by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Table 3-5: Top Marketers and Brands of Frozen Seafood by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Trends in Desserts
- Ice Cream, Frozen Novelties Dominate Dessert Classification
- Figure 3-2: Share of Dessert Classification Sales by Category, 2010
(percent)
- Nestle, Unilever Tops in Ice Cream Market
- Nestle Leads in Frozen Novelties
- Table 3-6: Top Marketers and Brands of Ice Cream by SymphonyIRI-Tracked
Sales and Market Share, 2009-2010 (in millions of dollars)
- Table 3-7: Top Marketers and Brands of Frozen Novelties by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Trends in Vegetables, Appetizers/Snacks, & Sides
- Appetizers and Snack Sales Fall Flat
- Figure 3-3: Share of Vegetables, Appetizers/Snacks, & Sides Sales by
Category, 2010 (percent)
- Private Label Almost Half of Frozen Plain Vegetable Sales
- Few Marketers Compete in Prepared Vegetables Category
- Table 3-8: Top Marketers and Brands of Frozen Plain Vegetables by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Table 3-9: Top Marketers and Brands of Frozen Prepared Vegetables by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Trends in Breakfast Foods
- Frozen Breakfast Classification Includes Sweet and Savory Foods
- Figure 3-4: Share of Breakfast Classification Sales by Category,
2009-2010 (percent)
- Waffles Giant Kellogg' s Plagued by Production Problems
- Jimmy Dean Corners Half of Breakfast Hand-held Market
- Table 3-10: Top Marketers and Brands of Frozen Waffles by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Table 3-11: Top Marketers and Brands of Frozen Breakfast Hand-held by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Trends in Beverages
- Juice Category Continues Free-Fall
- Figure 3-5: Frozen Juice Category Sales, 2003-2010 (in millions of
dollars)
- Orange Juice the Largest Juice Segment
- Minute Maid Competes with Private Label for Top Juice Spot
- Table 3-12: Share of Juice Category by Juice Type, 2009-2010 (percent)
- Table 3-13: Top Marketers and Brands of Frozen Juices by
SymphonyIRI-Tracked Sales and Market Share, 2009-2010 (in millions of
dollars)
- Natural/Organic Market
- Segment Overview
- Lunch/Dinner Entrees Largest Frozen Classification in Natural Channel
- Table 3-14: Frozen Food Categories by SPINS-Tracked Sales and Market
Share, 2009-2010 (in millions of dollars)
- Frozen Fruits Category Sees Largest Gains
- Table 3-15: Top Ten Frozen Food Categories by SPINSTracked Dollar Sales,
2009-2010 (in millions of dollars)
- Table 3-16: Top Growth/Loss Frozen Food Categories by SPINS-Tracked
Dollar Sales, 2009-2010 (in millions of dollars)
Chapter 4: Marketing and New Product Trends
- New Frozen Product Introductions Skyrocket
- Table 4-1: Number of U.S. Food Product Introductions: Overall, Frozen
and Refrigerated, 2000-2010
- Center Plate Categories Lead in New Product Intros
- Table 4-2: Number of U.S. Frozen Food Product Introductions by Product
Categories, 2006-2010
- Convenience Tops Claims List
- Table 4-3: Top Product Claims/Tags for U.S. Frozen Food Product
Introductions, 2010 (number and percent)
- Frozen Convenience
- Table 4-4: Number of New Frozen Food Product Introductions by Top
"Convenience" Package Tags/Claims, 2008-2010
- Natural-Related Claims Going Strong
- Table 4-5: Number of New Frozen Food Product Introductions by Top
"Natural" Package Tags/Claims, 2008-2010
- Health-Related Claims Reclaiming Lost Ground
- Table 4-6: Number of New Frozen Food Product Introductions by Top
Health-Related Package Tags/Claims, 2008-2010
- Nestle Leads in 2010 Product Introductions
- Table 4-7: Selected Leading U.S. Marketers of Frozen Foods Based on
Number of Stock-Keeping Unit (SKU) Introductions, 2006-2010
- U.S., U.K. Lead Global Frozen Food Introductions
- Table 4-8: Number of Frozen Foods Introductions by Country, 2006-2010
(number of reports)
- Marketing Trends
- Overview
- Trends in Center Plate
- Healthy Eating in the Frozen Aisle
- Table 4-9: WedMD' s Top Twelve Healthy Frozen Entrees, 2010
- Low Fat, Low Calorie Products Still Popular
- Taste Still Matters
- Illustration 4-1: Healthy Choice Steaming Entrees
- Lower Sodium
- Whole Grains
- Illustration 4-2: Kashi Whole Grain Pizza
- Marketer Profile: Amy' s Kitchen
- Illustration 4-3: Amy' s Kitchen Special Diet Web Page
- Illustration 4-4: Amy' s Kitchen Gluten-Free Burritos
- Illustration 4-5: Amy' s Light & Lean Products
- Steaming Hot
- Illustration 4-6: Lean Cuisine Market Creations
- Upscale Taste, Value Prices
- Illustration 4-7: P.F. Chang' s Frozen Entree
- Restaurant Quality, Without the Restaurant
- Illustration 4-8: Wanchai Ferry Entrees
- The Price of Gourmet and Artisan
- Illustration 4-9: Pizza Romano Black Truffle Pizza
- Eating for Two (or More)
- Illustration 4-10: Buitoni Premium Frozen Meal for Two
- Skillet Meals a Family Affair
- Illustration 4-11: Stouffer' s Easy Express Skillet Meal
- Ethnic Flavors
- Illustration 4-12: Saffron Road Halal-Certified Products
- Illustration 4-13: Zatarain' s Frozen Entree
- International Mashup
- Illustration 4-14: MorningStar Farm' s Sesame Chik' n
- Illustration 4-15: Unilever' s Bertolli Mediterranean Style Frozen Entrees
- Cuisine for Kids
- Illustration 4-16: Kids Cuisine Meal
- Illustration 4-17: HappyBaby Frozen Baby Food
- Marketer Profile: Jack' s Harvest
- Illustration 4-18: Jack' s Harvest Baby Food Packaging
- Illustration 4-19: Jack' s Harvest Frozen Baby Food
- Trends in Desserts
- Natural and Organic Options
- Organic Ice Cream and Novelties
- Illustration 4-20: Julie' s Organic Frozen Yogurt
- Illustration 4-21: Haagen-Dazs Five Ice Cream
- Brand Focus: Unilever' s Ben & Jerry' s
- Illustration 4-22: Ben & Jerry' s Ice Cream
- Other Organic Frozen Desserts
- Illustration 4-23: Wholly Wholesome Pie Crust
- Dairy-Free Desserts
- Illustration 4-24: Hain Celestial Rice Dream
- A New Way to Enjoy Coconut
- Illustration 4-25: So Delicious Coconut Sorbet
- Calorie Control: Single Servings and "Better-for-You" Novelties
- Illustration 4-26: Edy' s Snack Size Cups
- Illustration 4-27: Wells Blue Bunny Sweet Freedom Bars
- Marketer Profile: Nestle
- The Skinny on The Skinny Cow
- Illustration 4-28: The Skinny Cow Low Fat Cups
- Illustration 4-29: Nestle' s Drumstick
- Marketing Trends: Frozen Vegetables, Appetizers/Snacks, and Sides
- Competition from Private Label
- Illustration 4-30: Wild Harvest Frozen Vegetables
- Better Than Fresh
- Illustration 4-31: Birds Eye Steamfresh Rice
- Illustration 4-32: Wegmans Special Blends
- Brand Profile: General Mill' s Green Giant
- Illustration 4-33: Green Giant Healthy Colors Market Blend
- Marketing Trends: Breakfast Foods
- Convenient Breakfast on the Go
- Ditching the Doughnuts
- Illustration 4-34: Weight Watchers Smart Ones Morning Express Breakfast
Quesadilla
- Kid-Friendly Category
- Illustration 4-35: Eggo Real Fruit Pizza
- Marketer Focus: Jimmy Dean
- Illustration 4-36: Jimmy D' s French Toast Griddlers
- Not Just for Kids
- Illustration 4-37: Jimmy Dean D-Lights Turkey Sausage Breakfast Bowl
- Marketing Trends: Beverages
- Juice' s Comeback
- Illustration 4-38: Minute Maid Frozen Concentrate
- Focusing on the Fruit
- Illustration 4-39: Yoplait Smoothie
Chapter 5: Consumer Trends
- Introduction
- Methodology
- Though Time-Pressed, Most Americans Try to Eat Healthier
- Figure 5-1: Consumer Attitudes About Healthy Foods and Time Constraints,
Spring 2010 (percent of U.S. adults)
- Decline in Restaurant Traffic a Plus for Frozen Foods
- Figure 5-2: Consumer Usage of Restaurants vs. Cooking at Home, Summer
2010 (percent of U.S. adults)
- Table 5-1: Level of Agreement with Statement, "I Am Spending Less on
Groceries These Days Because of the Economy," Summer 2010 (percent of U.S.
adults)
- Opportunities Remain to Make Gains at Expense of Restaurants
- Table 5-2: Responses to Question, "In Comparison to Right Now, How Much
Money Do You Plan to Spend on Meals Eaten at Full-Service Restaurants During
the Following 3 Months?" Summer 2010 (percent of U.S. adults)
- Table 5-3: Responses to Question, "In Comparison to Right Now, How Much
Money Do You Plan to Spend on Meals Eaten at Fast-Food Restaurants During
the Following 3 Months?" Summer 2010 (percent of U.S. adults)
- Table 5-4: Responses to Question, "In Comparison to Right Now, How Much
Money Do You Plan to Spend on Takeout/Delivery/Drive-Thru Meals Eaten at
Full-Service Restaurants During the Following 3 Months?" Summer 2010
(percent of U.S. adults)
- 72% of Americans Eat Frozen Prepared Foods
- Figure 5-3: Responses To Question, "Have You Used Any Store-Made Hot
Prepared Meal Items In The Last 3 Months?" Fall 2010 (percent of U.S. adults)
- Figure 5-4: Responses To Question, "Have You Used Any Store-Made
Refrigerated Prepared Meal Items In The Last 3 Months?" Fall 2010 (percent
of U.S. adults)
- Figure 5-5: Responses To Question, "Have You Used Any Packaged Frozen
(Not Store-Made) Prepared Meal Items In The Last 3 Months?" Fall 2010
(percent of U.S. adults)
- Slight Uptick in Demand for Frozen Foods
- Figure 5-6: Responses to Question, "Since The Recession Began, Has The
Amount of Packaged Frozen Prepared Meal Items That You Use Decreased, Stayed
About the Same, or Increased?" Fall 2010 (percent of U.S. adults)
- "Eating Out" Loses Out to "Eating In"
- Figure 5-7: Responses to Question, "Given That You Are Eating More
Packaged Frozen Prepared Meal Items, Are You Doing Any Of The Following?"
Fall 2010 (percent of U.S. adults)
- Taste of Store-Prepared Hot Food Preferred Over Frozen
- Figure 5-8: Responses to Question, "Which Prepared Meal Items Taste
Better?": Store-Made Hot, Store-Made Refrigerated, or Packaged Frozen Fall
2010 (percent of U.S. adults)
- Frozen Foods Considered a Top Value
- Figure 5-9: Responses to Question, "Which Prepared Meal Items Provide a
Better Value for the Dollar?": Store-Made Hot, Store-Made Refrigerated, or
Packaged Frozen, Fal: 010 (percent of U.S. adults)
- Combining Fresh with Frozen
- Table 5-5: Percent of Adults Who Have Eaten a Meal Composed Solely or
Composed Partially of Store-Bought Frozen Prepared Food Items in the Last 3
Months: By Daypart Fall 2010 (percent of U.S. adults)
- Retail Purchasing Patterns for Frozen Prepared Meal Items
- Table 5-6: Where Have You Purchased Packaged Frozen Prepared Meal Items
In The Past 3 Months? (percent of U.S. adults)
- Table 5-7: Usage Rates for Selected Frozen Product Categories: 2006,
2008 and 2010 (percent of U.S. households)
- Consumer Trends: Frozen Center Plate Products
- Frozen Pizza Most Popular Center Plate Category
- Who' s Eating Frozen Center Plate Products
- Table 5-8: Usage Overview for Frozen Center Plate Products: 2006, 2008
and 2010 (percent of U.S. households)
- Table 5-9a: Demographic Indexes for Frozen Center Plate Products: By
Category, 2010 (U.S. households)
- Table 5-9b: Demographic Indexes for Frozen Center Plate Products: By
Category, 2010 (U.S. households)
- Consumer Trends: Frozen Desserts
- Ice Cream Eaten in 87% of Households
- Who' s Eating Frozen Desserts
- Table 5-10: Usage Overview for Frozen Dessert Products: 2006, 2008 and
2010 (percent of U.S. households)
- Table 5-11: Demographic Indexes for Frozen Dessert Products: By
Category, 2010 (U.S. households)
- Consumer Trends: Frozen Vegetables, Appetizers/Snacks and Sides
- Plain Vegetables the Most Popular Type
- Who' s Eating Frozen Vegetables, Appetizers/Snacks and Sides
- Table 5-12: Usage Overview for Frozen Vegetables, Appetizers/Snacks and
Sides: 2006, 2008 and 2010 (percent of U.S. households)
- Table 5-13: Demographic Indexes for Frozen Vegetables,
Appetizers/Snacks, and Sides: By Category, 2010 (U.S. households)
- Consumer Trends: Frozen Breakfast Foods
- Half of U.S. Households Eat Frozen Breakfast Pastries
- Who' s Eating Frozen Breakfast Foods?
- Table 5-14: Usage Overview for Frozen Breakfast Foods: 2006, 2008 and
2010 (percent of U.S. households)
- Table 5-15: Demographic Indexes for Frozen Breakfast Foods: By Category,
2010 (U.S. households)
- Consumer Trends: Frozen Orange Juice
- Fewer U.S. Households Using Frozen Orange Juice
- Who' s Drinking Frozen Orange Juice?
- Table 5-16: Usage Overview for Frozen Orange Juice: 2006, 2008 and 2010
(percent of U.S. households)
- Table 5-17: Demographic Indexes for Frozen Orange Juice, 2010 (U.S.
households)
Chapter 6: Looking Ahead
- Trends and Opportunities
- Restarting the Engines
- Healthy Eating Continues to Influence New Frozen Products
- Portion Sizes Become Smaller, Larger
- Low-Sodium Trend Taking Off
- Increasing Demand for Products Targeting Special Dietary Needs
- Stricter Guidelines for Natural
- Private-Label Progress
- "Green" Concerns Become Priority
- Competition with Fresh, Shelf-Stable Products
- Channel Blurring
- Supermarkets Go Natural
- Small Marts Still Seeking a Niche
- Health & Natural Food Stores Continue Move to Mainstream
- Mass Merchandisers Expand Food Selections
- Warehouse Clubs Build on Frozen Food Offerings
- Frozen Food E-tailers Exploit Advantages Over Brick-and-Mortar
- Beyond the Web
- Social Networking: Facebook, Twitter, Then...
- Location-Based Social Media: Yelp, Foursquare and Hotpot
- Focus on Savings: Groupon, Woot and Blippy
- What' s Next: Social Media Aggregators and Mobile Connectivity
Appendix: Addresses of Trade Associations, Marketers and Retailers
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