美國的食品禮品市場：第2版

美國的食品禮品市場：第2版 是由出版商Packaged Facts在2010年08月所出版的。 這份英文市場調查報告書包含150 Pages 價格從美金3850起跳。

簡介

本報告書為美國的食品禮品市場動向與前景之相關調査分析、禮品市場全體以及食品禮品市場市場規模、對禮品的每人年平均支出額、禮品的各種販售路徑與其動向、消費者食品禮品之購買行動・喜好等分析、市場成長預測（∼2014年）、商業的主要成功因子分析等，概述如下。

第1章 總綱

第2章 特別茶點與送禮的全體市場

• 特別茶點：食品禮品的基礎
• 禮品籃
• 食品禮品籃的動向與進化
• 禮物市場
• 食品禮品市場
• 美國的禮物・食品禮品市場：2007・2009年
• 每人年平均支出額：禮物全體：2006-2010年
• 每人年平均支出額：食品禮品：2006-2010年
• 食品禮品動向：2008・2009・2010年、等等

第3章 食品禮品市場路徑

• 主要企業：巧克力禮品盒市場
• 自然/有機・特殊茶點零售業者
• 主要自然/有機・特殊茶點零售業者簡介
• 主要特殊茶點直販業者簡介
• 線上禮品・花藝會社
• 其他的線上・直販企業：地區的小規模企業
• 獨立系・特許經營/連鎖禮品花籃企業
• 主要特許經營禮品花籃企業簡介

第4章 贈送食品禮品的消費者

• 消費者的郵件/電話/網路/型錄相關食品/相關商品之購入
• 經濟環境對消費者支出的影響
• 喜歡的特殊茶點食品禮品（自用）
• 針對他人購買的特殊茶點食品禮品
• 消費者接受的食品禮品種類
• 特殊茶點食品禮品的購買機會
• 特殊茶點食品禮品的接受者
• 對食品禮品的消費者支出動向
• 消費者對食品禮品的選擇之影響
• 消費者特殊茶點食品禮品的綜合屬性
• 食品禮品的購買方法
• 不買特殊茶點食品禮品的理由

第5章 今後動向・市場預測

• 最熱門的食品禮品：2010年
• 民族食品禮品動向：2010年
• 幾乎所有食品禮品製造業者都提供的客製化食品禮品
• 持續熱門的有機/養生食品禮品
• 整年都有市場機會的食品禮品
• 將食品禮品市場領導者再編成的產業統合
• 食品禮品市場預測：∼2014年
• 食品禮品市場預測：依流通路徑
• 線上食品禮品商業的有效構築
• 禮品花籃業務的成長因子
• 禮品花籃產業統計
• 不景氣時的風險、等等

附錄

目錄

Abstract

The U.S. market for food gifting continues to expand in sales and product offerings, and is one of the few areas of gifting that is doing so in the current challenged economy. Consumer interest in food gifts continues to increase, with sales up 9.6% from 2007 to 2009. This market is driven by many factors, including consumers wishing to save themselves agony over gift decisions while desiring to give a gift that is unique, personal, indulgent, convenient, fun to share and sure to please. The corporate food gifting sector, although considerably smaller in total sales, grew 3.8% between 2007 and 2009. During the Christmas/Hanukkah holiday season of 2009, consumer purchases of food gifts increased 12% over sales during the same period in 2008. Candy and food spending was up about $10 per person and was the only category that rose among gift items, with shoppers overall diminishing their gift purchases by an average of 3.2% from 2008.

According to CES data, average annual per-person expenditures on food gifts increased from $93 in 2007 to $97 in 2008, and were estimated at $105 in 2009. The average annual per-person expenditures spent on food gifts as a percentage of expenditures for all gifts increased from 7.8% in 2007 to 8.3% in 2009, and is projected at 8.5% in 2010.

Although the trend of self-gifting has decreased overall, it has increased in food gifts.

During the first half of 2010, holiday food gift sales increased from the previous year, indicating a promising year of growth in this sector. A rising interest in gourmet, natural/organic and specialty demographic food gifts (food gifts for kids, food gifts for sports fans, ethnic food gifts, etc.) is fueling demand.

Gift-boxed chocolates remain a mainstay of the food gifting market in the United States, with sales totaling $227.4 million in 2008 and $223.3 million in 2009, a 1.8% decrease.

The continuing expansion of the market for food-gifting is remarkable in that it comes at a time when Americans are reducing spending on gifts overall. Food gifting combines practicality (a consumable item and one that does not require an intimate knowledge of the recipient' s lifestyle, needs or tastes). Although clothing remains the most popular Christmas holiday gift, it is also the most likely item to be returned.

Despite the increase in the price of gas over the past few years, brick-and-mortar retailers remain the leading venue for food gifts. Brick-and-mortar retailers held approximately 47% of the food gifting market in 2009, while non-traditional retailers (which includes direct marketers and online food gift retailers) had approximately 53% of the market. Sales of food gifts at brick-and-mortar retailers increased 11% from 2007 to 2009, while online and direct market sales of food gifts increased 5.7% during this period.

Food Gifting in the U.S., Second Edition, focuses on the U.S. market for consumer and corporate food gifts, with a focus on this sector as part of the total gift-giving market. The report analyzes the highly fragmented market by channel, including brick-and-mortar retailers (representing nearly half of all food gift sales), online and direct marketers, and independents, franchises and distributorships. Trends in food gifting are examined, along with factors driving the food-gifting market. The report also reviews the results of an exclusive Packaged Facts online poll, along with marketing, retail and consumer trends and growth opportunities.

Report Methodology

The information in Food Gifting in the U.S., Second Edition, is based on both primary and secondary research. Primary research involved interviews with industry experts and food-gifting business managers. Secondary research entailed gathering data from relevant trade, business and government sources, including the U.S. Bureau of Labor Statistics, Unity Marketing, the National Retail Federation, BIGresearch, IRI InfoScan, company reports, retail audits, trade associations, etc. Consumer data were obtained from Simmons Market Research Bureau' s Fall 2009 National Consumer Study. In addition, Packaged Facts conducted its own online poll of 1,800 adults in May 2010 to measure the spending and attitudes of shoppers.

What You' ll Get in This Report

Food Gifting in the U.S., Second Edition, makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Food Gifting in the U.S., Second Edition, offers. The report provides extensive data presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from This Report

If your company is already doing business in the food-gifting market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for food gifts, as well as projected markets and trends through 2014.

This report will assist:

• Marketing Managers identify market opportunities and develop targeted promotion plans for food gifts.
• Research and development professionals stay on top of competitor initiatives and explore demand for food gifts.
• Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy food gifts.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
• Product Definitions

• Specialty Foods are the Foundation of Food Gifting
• Gift Baskets
• The Art of Corporate Gift-giving
• The Market for Gift-giving
• The Market for Food Gifting
• Self-Gifting Declines Overall, but Self-Gifting of Food Increases
• Gift Card Sales Slip in 2009 but Remain the Ticket for Many Shoppers
• Online Gift Card Sales Boom During the 2009 Winter Holiday Season
• Trends in Gift-Giving
• Influences on Buying Specialty Food Gifts
• Gift-boxed and Seasonal Chocolates Remain a Major Sector of the Food Gifting Market
• Venues for Food Gift Purchases
• The Ex-patriot Food Gift Market
• Brick-and-Mortar Retailers
• Mainstream Retailers
• Online and Direct Marketers
• Average Gift Basket Prices Decline
• Most Popular Items for Gift Baskets
• Independent Gift Basket Companies Differentiate Through Customization
• Trends in Consumers Purchasing Food/Perishables via Mail/Phone/Internet/Catalog
• Favorite Specialty Food Gifts for Self-gifting
• Specialty Food Gifts Purchased for Others
• Types of Food Gifts Received by Consumers
• Occasions for Buying Specialty Food Gifts
• Recipients of Specialty Food Gifts
• Consumer Spending Trends on Food Gifts
• Influences on Consumer Choices of Food Gifts
• Attributes Consumers Look for in Specialty Food Gifts
• Sources of Specialty Food Gift Purchases
• Reasons Consumers Do Not Buy Specialty Food Gifts
• Ethnic Food Gifts a Hot Trend in 2010
• Customized Food Gifts Are Offered by Most Online Food Gift Manufacturers
• Organic/Wellness Food Gifts Continue to Gain Popularity
• Food Gifting Opportunities Exist All Year Round
• Industry Consolidation Reshuffles Market Leaders in Food Gifting
• Food Gift Market Forecast for 2014
• Brick-and-Mortar Retailers
• Online and Direct Marketers
• Independents and Franchises/Distributorships
• Consumer vs. Corporate Markets

Chapter 2: The Specialty Food Gift and Overall Gift Market

• Scope and Methodology
• Key Points
• Product Definitions
• Types of Food Gifts

• Specialty Foods are the Foundation of Food Gifting
• Gift Baskets
• Trends and Innovations in Food Gift Baskets
• The Art of Corporate Gift-giving
• The Market for Gift-giving
• The Market for Food Gifting
  • Table 2-1: The U.S. Market for All Gifts and Food Gifts, 2007 and 2009 (in $Billions)
• Consumer Gift-giving Down 8% from 2004 to 2006, but Increases from 2007 to 2009
• Average Annual Per-Person Expenditures on Gifts Steadily Increase from 2007 to 2009
  • Table 2-2: Average Annual Per Person Expenditures on All Gifts Overall, 2006-2010 (U.S. Adults)
• Average Annual Per-Person Expenditures on Food Gifts Increase More Rapidly than Per-Person Expenditures on All Gifts from 2007 to 2009
  • Table 2-3: Average Annual Per Person Expenditures on Food Gift Purchases, 2006-2010 (U.S. Adults)
  • Table 2-4: Per Person Annual Food Gift Purchases as Percentage of Total Annual Per Person Gift Purchases, 2006-2010
• Food Gifting Trends--2008, 2009 and 2010
• In 2008, Half of All Christmas Gifters Gave Food Gifts
• Overall Gift-Giving Was Down During Winter Holiday Season in 2009, but Food Gifting Was Up
• Easter Spending Up 1.8% in 2010
• Self-Gifting Declines Overall, but Self-Gifting of Food Increases
• Gift Card Sales Slip in 2009 but Remain the Ticket for Many Shoppers
• Private-label Gift Card Sales Fall in 2009
• Online Gift Card Sales Boom During the 2009 Winter Holiday Season
• Online Store Gift Card Sales Remain Strong
• General-purpose Gift Card Purchase Increase Slightly
• Most Popular Gift Cards
• Gift Card Purchasing Changing in Value, Type and Venue
• Innovation Drives Gift Card Sales
• Gift Cards and the Credit Card Accountability, Responsibility and Disclosure (CARD) Act
• Trends in Gift-Giving
• Gourmet and Organic Foods Fuel Growth in Food Gifting
• Influences on Buying Specialty Food Gifts
• Corporate Gift Market Mature and Difficult to Measure
• Gift-boxed and Seasonal Chocolates Remain a Major Sector of the Food Gifting Market
  • Table 2-5: Gift-boxed and Seasonal Chocolate Sales, 2008 and 2009 (in millions of dollars)
• New Gift-boxed Chocolate Products Surged in 2006 and 2007, Declined Annually from 2007 to 2009
  • Table 2-6: Number of Gift-boxed Chocolate Products Introduced to the U.S. Market, 2005-2009
• Russell Stover Continues to Lead the Gift-boxed Chocolates Sector
  • Table 2-7: Leading Gift-boxed Chocolate Sales by Company, 2008 and 2009 (in millions of dollars)
  • Table 2-8: Unit Sales and Average Price of Gift-boxed Chocolates, 2007-2009
  • Table 2-9: Share of Total Gift-boxed Chocolate Market by Company, 2008-2009
• Easter Chocolate Candy Sales Surpass Valentine' s Day Candy Sales in 2008 and 2009
  • Table 2-10: Easter Chocolate Candy Sales by Company, 2008 and 2009 (in thousands of dollars)
• Boxed Chocolates Remain Most-purchased Chocolate Gift for Valentine' s Day
  • Table 2-11: Valentine' s Day Chocolate Candy Sales by Company, 2008 and 2009 (in thousands of dollars)
• Lindt & Sprungli Outpaces Russell Stover' s in Gift-Boxed Chocolate Sales at Christmas
  • Table 2-12: Christmas Chocolate Candy Sales by Company, 2008 and 2009 (in thousands of dollars)
• Halloween Chocolate Candy Sales Flat From 2008 and 2009, While Other Holiday Chocolate Candy Sales Leap 23%
  • Table 2-13: Halloween Chocolate Candy Sales by Company, 2008 and 2009 (in thousands of dollars)
  • Table 2-14 :Other Seasonal Chocolate Sales by Company, 2008 and 2009 (in thousands of dollars)
• Independents and Franchises Cater to Local Professionals
  • Table 2-15: Independent Companies' Average Retail Price, Corporate vs. Consumer Gift Baskets, 2007-2009

Chapter 3: Food Gift Market Channels

• Key Points
• Venues for Food Gift Purchases
  • Table 3-1: Percent of Food Gift Sales by Channel, 2007-2009
• Brick-and-Mortar Retailers
• Online and Direct Marketers
• Independents and Franchises/Distributorships
• Sales at Brick-and-Mortar Retailers Increase 11% from 2007 to 2009
  • Table 3-2: U.S. Food Gift Sales by Brick-and-Mortar Retailers, 2007-2009 (In $Millions)
• Mainstream Retailers
• Target Features Tailgate Party Packs with School Colors and Logos
• Walmart Offers Many Online Food Gifts
• Grocery Retailers Favor Gift Cards, Even Though Grocery Stores are a Prime Destination for Food Gift Shoppers
• Sales of Gift-boxed Chocolates - the Original Food Gift - Shift from Traditional Retailers to Online
• Will Department Stores Recover from Competition as Food Gift Purveyors?
• Costco Food Gifts
• The Ex-patriot Food Gift Market

Leading Competitors in the Gift-Boxed Chocolates Market

• Profiles of Selected Gift-boxed Chocolate Companies
• The Hershey Company
  • Company Overview
  • Financial Information
  • Products
• Lindt & Sprungli AG
  • Company Overview
  • Lindor Products
  • Seasonal Confectioneries
  • Other Chocolate Products
• Russell Stover
  • Company Overview
  • Products
  • Corporate Best-sellers
  • Gift Baskets

Natural/Organic and Specialty Foods Retailers

• Williams-Sonoma

Profiles of Selected Natural/Organic and Specialty Foods Retailers

• Cost Plus, Inc.
  • Business Overview
  • Financial Information
  • Products
  • Company Strategy
• Online and Direct Marketers
  • Table 3-3: Percent of Consumers Purchasing Food and Perishables from Direct Marketers' Catalogs, 2007-2009
  • Table 3-4: Percent of Consumers Purchasing Food and Perishables via Phone, Mail and Internet, 2007-2009
  • Table 3-5: Leading Demographics of Consumers Purchasing Food and Perishables via Phone, Mail and Internet by Index Rating, 2007-2009
  • Table 3-6: Regional Comparison of Consumers Purchasing Food and Perishables via Phone, Mail and Internet by Index, 2007-2009
  • Table 3-7: Employment Characteristics of Consumers Purchasing Food and Perishables via Phone, Mail and Internet, 2007-2009
• Online Shopping Increases 53% from 2006 to 2009

Profiles of Selected Specialty Food Direct Marketers

• Dean & DeLuca
  • Company Overview
  • Food Gifts and Other Products
• Harry and David Holdings, Inc.
  • Company Overview
  • Financial Information
  • Food Gift Products
  • Company Strategy
• Houston Harvest Gift Products LLC
  • Company Overview
• The Wisconsin Cheeseman
  • Company Overview
• The Wisconsin Food Gift Company
  • Company Overview
• Zabar' s and Company, Inc
  • Company Overview
  • Food Gift Baskets, Boxes and Crates

Online Gift and Floral Companies

• 1-800-FLOWERS.COM
  • Company Overview
  • Financial Information
  • Best-selling Food Gifts
  • Company Strategy

Other Online and Direct Marketing Companies - Many Small Regional Competitors

• Amazon.com
  • Table 3-8: Amazon.com' s "Most Gifted" Gourmet Food Gift Products, Prices, Manufacturer and Customer Rating, May 2010

Independent and Franchise/Distributorship Gift Basket Companies

• Independent Gift Basket Companies
• Average Gift Basket Prices Decline
  • Table 3-9: U.S. Independent Gift Basket Companies' Average Retail Price, Corporate vs. Consumer Gift Baskets, 2006-2009
• Most Popular Items for Gift Baskets
• Independent Gift Basket Companies Differentiate Through Customization
• Profile of Gift Basket Business Owners
• Franchise and Distributorship Food Gift Companies

Selected Franchise Gift Basket Company Profiles

• Candy Bouquet
  • Company Strategy
• Edible Arrangements

Chapter 4: The Food-gifting Consumer

• Key Points
• Note on Experian Simmons and Packaged Facts Data

• Trends in Consumers Purchasing Food/Perishables via Mail/Phone/Internet/Catalog
  • Table 4-1: Leading Demographic Indexes for U.S. Adult Consumers Purchasing Food/Perishables via Mail/Phone/Internet/Catalog During Period February 2009 to March 2010
• The Effect of the Economy on Consumer Spending
  • Table 4-2: Consumers' Response to Question About Overall Spending in Today' s Economy: To What Extent Do You Agree or Disagree with the Statement "I am Spending Less These Days Because of the Economy"
• Favorite Specialty Food Gifts for Self-gifting
  • Table 4-3: Favorite Specialty Food Gifts for Self-Gifting, 2007 and 2010
• Specialty Food Gifts Purchased for Others
  • Table 4-4: Favorite Specialty Food Gifts for Others, 2007 and 2010
• Types of Food Gifts Received by Consumers
  • Table 4-5: Specialty Food Gifts Received, by Type 2007 and 2010
• Occasions for Buying Specialty Food Gifts
  • Table 4-6: Percent of Consumers Purchasing Food Gifts, by Occasion, 2007
  • Table 4-7: Consumers' Response to Question: "For Which Occasion(s) Did You Purchase a Food Gift in the Last 12 Months?" - 2010
• Recipients of Specialty Food Gifts
  • Table 4-8: Recipients of Specialty Food Gifts, 2007
  • Table 4-9: Consumers' Response to Question: "For Which Recipient(s) Did You Purchase a Food Gift in the Last 12 Months?" - 2010
• Consumer Spending Trends on Food Gifts
  • Table 4-10: Percentage Purchasing Specialty Food Gifts, by Number of Recipients, 2007
  • Table 4-11: Consumers' Response to Question: "In the last 12 months, to how many people, excluding yourself, have you given specialty food gifts?" - 2010
  • Table 4-12: Consumers' Response to Question: "If you purchased a specialty food gift in the last 12 months, to how many people, excluding yourself, have you given specialty food gifts?" - 2010
  • Table 4-13: Consumers' Response to Question: "How much do you typically spend on a specialty food gift?" - 2010
  • Table 4-14: Consumers' Response to Question: "In the last 12 months, how much did you spend overall specialty food gifts?" - 2007 and 2010
  • Table 4-15: Consumers' Response to Question: "In the past 12 months, about what percentage of your total food gift spending was for the winter holidays (Christmas, Hanukkah, Kwanzaa) food gifts?" - 2010
  • Table 4-16: Consumers' Response to Question: "How would you compare your spending on specialty food gifts in the last 12 months to what you spent a few years ago?" - 2007 and 2010
• Influences on Consumer Choices of Food Gifts
  • Table 4-17: Influences on the Purchase of Favorite Specialty Food Gifts, 2007
  • Table 4-18: Consumers' Response to Question, "If you purchased a specialty food gift in the last 12 months, What Factor(s) Influenced the Purchase of the Food Gift?" - 2010
• Attributes Consumers Look for in Specialty Food Gifts
  • Table 4-19: Attributes Looked for in Specialty Food Gifts, 2007
  • Table 4-20: Consumers' Response to Question: "If you purchased a specialty food gift in the last 12 months, which attribute(s) did you consider in purchasing a specialty food gift?" - 2010
• Sources of Specialty Food Gift Purchases
  • Table 4-21: Sources of Specialty Food Gift Purchases, 2007
  • Table 4-22: Consumers' Response to Question: "If you purchased a specialty food gift in the last 12 months, from which source(s) did you purchase the specialty food gift?" - 2010
• Reasons Consumers Do Not Buy Specialty Food Gifts
  • Table 4-23: Reasons Given By Consumers for Not Buying Specialty Food Gifts, 2007 and 2010

Chapter 5: Future Trends and Market Forecast

• Key Points

• Most Popular Food Gifts in 2010
• Ethnic Food Gifts a Hot Trend in 2010
• Customized Food Gifts Are Offered by Most Online Food Gift Manufacturers
• Organic/Wellness Food Gifts Continue to Gain Popularity
• Food Gifting Opportunities Exist All Year Round
• Industry Consolidation Reshuffles Market Leaders in Food Gifting
• Food Gift Market Forecast for 2014
  • Table 5-1: U.S. Food Gift Sales Forecast by Channel, 2007-2014 (in $millions)
• Brick-and-Mortar Retailers
• Online and Direct Marketers
• Independents and Franchises/Distributorships
• Consumer vs. Corporate Markets
  • Table 5-2: U.S. Food Gift Sales Forecast by for the Consumer, Corporate and Total Markets, 2007-2014 (in $millions)
• How to Build a Successful Online Food Gifting Business
• Keys to Successfully Launching a Gift Basket Business
  • First Steps
  • Create a Gift Basket Workspace
  • Stock Up on Gift Basket Ingredients
  • Building a Customer List
  • Managing the Business Side of a Gift Basket Operation
• Gift Basket Industry Statistics
• Risks In the Age of Recession--The Travails of igourmet

Appendix: Company Names and Addresses

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