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市場調查報告書

美國的食品禮物市場:第5版

Food Gifting in the U.S., 5th Edition

出版商 Packaged Facts 商品編碼 127574
出版日期 內容資訊 英文 156 Pages
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美國的食品禮物市場:第5版 Food Gifting in the U.S., 5th Edition
出版日期: 2016年08月04日 內容資訊: 英文 156 Pages
簡介

美國的消費者、企業用食品禮物的銷售額,雖然千禧新生代、X世代的利用顯示出課題,但是由於活動全體上食品禮物的利用擴大等,2016年成長3.5%。

本報告提供美國的食品禮物市場趨勢與預測調查分析,禮物整體市場及食品禮物市場市場規模,食品禮物贈送者及收取者分析,贈送食品禮物的機會,不購買食品禮物的理由及購買的理由,競爭情形及主要企業簡介等彙整,為您概述為以下內容。

第1章 摘要整理

第2章 市場規模、預測

  • 市場規模、預測
  • 家庭所得趨勢傳達食品禮物的成長

第3章 食品禮物市場機會:活動分析

  • 冬季假日
  • 復活節
  • 情人節
  • 母親節
  • 畢業式
  • 婚禮
  • 紀念日的減少、其他

第4章 食品禮物購買者

  • 消費者:贈送者、領取者
  • 食品禮物領取者為?
  • 贈送食品禮物的人數是多少?
  • 一份食品禮物的支出是多少?
  • 商務用的食品禮物
  • 商務用食品禮物的提供
  • 商務用食品禮物收據

第5章 消費者:購買的食品禮物的種類

  • 購買的食品禮物的種類
  • 別人用購買的食品禮物的種類
  • 自己用購買的食品禮物的種類

第6章 不購買食品禮物的理由、購買的理由

  • 購買食品禮物的理由
  • 不購買食品禮物的理由

第7章 食品禮物零售流通

  • 線上,電話及郵購趨勢
  • 線上流通管道的增加,可是成長每況愈下
  • 美食禮品籃的購買者
  • 千禧新生代、X世代容易引起糾紛?
  • 線上訂貨: Amazon vs. 主要的食品禮物零售業者
  • 過去12個月的專門食品食品禮物的購買地點、其他

第8章 食品禮物:產品創新

  • 全季節食品禮物
  • 轉換日常產品為禮物的機會
  • 表示象徵性形狀的季節禮物
  • 食品禮物反映季節限定口味的趨勢
  • 對目標層的食品禮物創新、其他

第9章 禮盒、季節巧克力:銷售額分析

  • 巧克力糖果的銷售額超過108億美元
  • 禮盒巧克力
  • 聖誕節巧克力
  • 情人節巧克力
  • 復活節巧克力、其他

第10章 食品禮物企業、品牌

  • 巧克力專業公司
  • Russell Stover Candies
  • Lindt & Sprungli Group
  • Godiva
  • 烘焙食品專業公司
  • Cookies by Design
  • Nothing Bundt Cakes
  • KingOfPOP.com
  • Popcornopolis
  • 水果專業公司
  • Edible Arrangements
  • 鹹味食品
  • Hickory Farms
  • 美食家食物專業公司
  • Harry & David
  • Dean & DeLuca
  • 插花專業公司
  • 1-800-FLOWERS.COM
  • FTD Companies, Inc. 、其他

附錄

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目錄
Product Code: LA5865313

Packaged Facts forecasts U.S. consumer and corporate food gifting sales to grow 3.5% in 2016, buoyed by food gifting usage expansion across occasions and food gift types, although usage among Millennials and Gen Xers may pose challenges. The fifth edition of Food Gifting in the U.S. provides trend-forward analysis of this growing and dynamic market, relying in part on trended proprietary survey analysis spanning 2010-2016.

The report does the following:

  • Identifies key trends and themes in the food gifting market, supported by examples and related product images. Themes and topics explored include everyday purchases, seasonal flavor trends, kids' gifting, gender and product packaging, gourmet food and DIY kits.
  • Analyzes leading companies and brands specializing in a range of food gift categories, including chocolate bakery, salty food, fruit, savory food, gourmet food and floral/multi-branding. Analysis focuses on brand positioning, product innovation and marketing strategy.
  • Assesses the food gifter from a variety of perspectives, including for whom they purchase food gifts (i.e. mother, friend, coworker, etc.), the amount they spend per gift, and the number of recipients for whom they purchase the gifts. To help shed light on each of these perspectives, in each case, we trend 2010-2016 proprietary consumer data. We also assess the giving and receiving of business food gifts.
  • Analyzes food gifters according to the types of food gifts they purchase for themselves and the types they purchase for others. In each case, we trend 2010, 2012, 2014 and 2016 proprietary consumer data.
  • Analyzes why consumers purchase food gifts and what attributes they seek when choosing a food gift, and explores rationales given for not purchasing specialty food gifts.
  • Provides insight on consumer online, phone and mail ordering trends generally; with respect to gourmet gift baskets; and with respect to Amazon and six food gifting-centric specialty retailers. Via more than 15 retail distribution options, it also assesses where consumers have purchased food gifts during the past 12 months, comparing survey results for 2010, 2012, 2014 and 2016.
  • Identifies and trends key market opportunities for food gifting by occasion, including the winter holidays, Easter, Valentine's Day, Mother's Day, graduations, weddings and anniversaries.

Provides in-depth analysis of leading food gifting companies, organized by product specialty: Chocolate specialists (Russell Stover Candies, Lindt & Sprüngli AG and Godiva), Bakery food specialists (Cookies by Design and Nothing Bundt Cakes), Salty food specialist (KingOfPOP.com and Popcornopolis), Fruit specialist (Edible Arrangements); Savory food specialist (Hickory Farms), Gourmet food specialists (Harry & David and Dean & DeLuca) and Floral Floral/multi-brand specialists (1-800-FLOWERS.COM and FTD Companies, Inc.).

Table of Contents

Chapter 1: Executive Summary

  • Report Scope
  • Report Summary
  • Market size and forecast
  • Market size and forecast
  • HH income trends inform food gifting growth
  • Food gifting market opportunities: occasion analysis
  • How major occasions stack up
  • Winter holiday trends
  • Easter trends
  • Catering to religious affiliation and changes over time
  • Valentine's Day
  • Mother's Day
  • Graduations
  • Weddings and anniversaries
  • Food gifting purchasers
  • Giving and receiving consumer food gifts
  • For whom consumers buy food gifts
  • Number of people to whom consumers give food gifts
  • Spend per food gift
  • Giving business food gifts
  • Receiving business food gifts
  • The consumer: types of food gifts purchased
  • Types of food gifts people purchase for others
  • Types of food gifts people purchase for self
  • Reasons for buying and not buying food gifts
  • Reasons for purchasing food gifts: 2010-2016 trends
  • Attributes sought in specialty food gifts: 2010-2016 trends
  • Reasons for not buying food gifts: 2010-2016 trends
  • Specialty food gift purchase locations used in past 12 months
  • Food gifting retail distribution
  • Online, phone and mail ordering trends
  • Online, phone and mail gourmet gift basket purchase trends
  • Online ordering: Amazon vs. selected food gifting retailers
  • Gift box and seasonal chocolate: sales analysis
  • Chocolate candy sales exceed $10.8 billion
  • Gift box chocolate
  • Seasonal Christmas chocolate
  • Seasonal Valentine's Day chocolate
  • Seasonal Easter chocolate
  • Food gifting: product innovation
  • Food gifts for all seasons
  • Food gift innovation for target demographics
  • Product innovation themes
  • Food gifting companies and brands
  • Chocolate specialists
  • Bakery food specialists
  • Salty food specialists
  • Fruit specialist
  • Savory food specialist
  • Gourmet food specialists
  • Floral specialists

Chapter 2: Market Size and Forecast

  • Market size and forecast
  • Table 2-1: Food Gifting Market Size and Forecast, 2013-2018
  • HH income trends inform food gifting growth
  • Graph 2-1: U.S. Household Distribution Share: By HH Household Income Segment, 2015
  • Graph 2-2: U.S. Food Gifting Dollar Share: By HH Household Income Segment, 2015

Chapter 3: Food Gifting Market Opportunities: Occasion Analysis

  • How major occasions stack up
  • Table 3-1: Occasions for Which Food Gifts Are Purchased: Self-Gifting vs. Gifting for Others, 2016
  • Winter holidays
  • Spend trends
  • Graph 3-1: Planned Winter Holiday Spending: Total and Per-Person, 2011-2015
  • Opportunity
  • Easter
  • Spend trends
  • Graph 3-2: Planned Easter Spending: Total and Per-Person, 2007-2016
  • Easter gifts
  • Graph 3-3: Planned Easter Spending by Gift Type, 2007-2016
  • Opportunity
  • Catering to religious affiliation and changes over time
  • Graph 3-4: Consumer Religious Preferences by Religious Affiliation: 2007 vs. 2016
  • Valentine's Day
  • Spend trends
  • Graph 3-5: Planned Valentine's Day Spending: Total and Per-Person, 2007-2016
  • Graph 3-6: Planned Valentine's Day Spending by Gift Type, 2010-2016
  • Opportunity
  • Mother's Day
  • Mothers and fathers: a population estimate
  • Table 3-2: U.S. Parents by Gender: Millions, Percentage, and Share, 2016
  • Mother's Day spend trends
  • Graph 3-7: Planned Mother's Day Spending: Total and Per-Person, 2007-2016
  • Graph 3-8: Planned Mother's Day Spending by Gift Type, 2007-2016
  • Food gifting a winner
  • Table 3-3: Planned Mother's Day Gourmet Food/Drink Gifting, 2016
  • Graduations
  • Graduation spend trends
  • Graph 3-9: Planned Graduation Spending: Total and Per-Person, 2007-2016
  • More than 7 million food gifting opportunities annually
  • Postsecondary graduations outstrip high school graduations
  • Table 3-4: High School Graduates & Postsecondary Degrees Conferred by Type, 2009-2010 to 2018-2019
  • Weddings and anniversaries
  • Wedding rate rebound
  • Anniversary declines
  • Graph 3-10: Percent of Adult Age 18+ Who Are Presently Married, Engaged to be Married or Married in Last 12 Months, 2007-2016

Chapter 4: Food Gifting Purchasers

  • The consumer: To give and to receive
  • Table 4-1: Percent of Consumers Who Purchase Food Gifts for Self, Purchase for Others or Receive from Others, 2010-2016
  • For whom do consumers buy food gifts? 2010-2016 trending
  • Table 4-2: Food Gift Purchasers: Recipients by Type of Family Member & Non-Family Person,2010-2016
  • To how many people do consumers give food gifts?
  • Table 4-3: Food Gift Purchasers: Number of Recipients in Past 12 Months, 2010-2016
  • How much do consumers spend per food gift?
  • $10 to $30 the norm, but spend per gift is rising
  • Table 4-4: Food Gift Purchasers: Amount Spent per Gift, 2010- 2016
  • Business food gifts
  • Giving business food gifts
  • Table 4-5: Employed Food Gift Purchasers: Employment-Related Recipients, 2016
  • Receiving business food gifts
  • Table 4-6: Food Gift Recipients: Occasions for Which Employment-Related Food Gift Was Received,2016

Chapter 5: The Consumer: Types of Food Gifts Purchased

  • Types of food gifts purchased
  • Types of food gifts people purchase for others
  • Table 5-1: Types of Food Gifts Purchased for Others, 2010-2016
  • Types of food gifts people purchase for self
  • Table 5-2: Types of Food Gifts Purchased for Self, 2010-2016

Chapter 6: Reasons for Buying and Not Buying Food Gifts

  • Reasons for purchasing food gifts: 2010-2016 trends
  • Convenient
  • Enjoyment, utility and uniqueness
  • Table 6-1: Reasons for Purchasing Food Gifts, 2010-2016
  • Attributes sought in specialty food gifts: 2010-2016 trends
  • Quality rules the roost
  • Appearance matters
  • Product variety
  • Trust
  • Good value
  • Table 6-2: Attributes Sought When Purchasing Specialty Food Gifts, 2010-2016
  • Reasons for not buying food gifts: 2010-2016 trends
  • Know thy recipient; know thy customer
  • Deliver on food safety and quality or pay the price
  • Table 6-3: Reasons for Not Buying Food Gifts, 2010- 2016

Chapter 7: Food Gifting Retail Distribution

  • Online, phone and mail ordering trends
  • Online channel gains, but growth tapers
  • Table 7-1: Percent of Adults Ordering Products or Services in Last 3 Months: Online vs. By Phone/Mail, 2014-2016
  • Online gourmet gift basket purchases to receive boost from online grocery trend?
  • Table 7-2: Percent of Adults Shopping Online/By Phone/By Mail: Food/Groceries, Flowers and Gourmet Gift Baskets, 2014-2016
  • Gourmet gift basket purchasers
  • Millennial and Generation X trouble spots?
  • Table 7-3: Percent of Adults Who Ordered Gourmet Gift Basket/Assortment in Last 3 Months: By Gender, Generation and HH Income, 2016
  • Battling the Big Kahuna
  • Online ordering: Amazon vs. selected food gifting retailers
  • Table 7-4: Percent of Adults Who Made Online/Mail/Phone Purchase in Last Three Months: Amazon vs. Top Food Gifting Retailers, 2014-2016
  • Specialty food gift purchase locations used in past 12 months
  • Online growth, powered by Amazon
  • Table 7-5: Specialty Food Gift Purchase Locations Used in Past 12 Months, 2010- 2016

Chapter 8: Food Gifting: Product Innovation

  • Food Gifts for All Seasons
  • Transform everyday product into gift opportunity
  • Iconic shapes denote seasonal gift
  • Food gifts reflect seasonal flavor trends
  • Food gift innovation for target demographics
  • Kids' gifts focus on fun
  • Snacks and sports themes for food gifting targeting male recipients
  • Pink is a dominant theme in food gifts for women
  • Office food gifts focus on universal appeal
  • Product innovation themes
  • Gourmet food gifts caters to high-end gift seekers
  • DIY food gifts offer activity + food

Chapter 9: Gift Box and Seasonal Chocolate: Sales Analysis

  • Chocolate candy sales exceed $10.8 billion
  • Table 9-1: Sales of Chocolate Candy by Major Segment, 2015-2016
  • Table 9-2: Sales of Gift Box Chocolate; and Christmas, Valentine's Day & Easter Seasonal Chocolate, 2015-2016
  • Gift box chocolate
  • Lindt & Sprüngli leads in gift box sales
  • Ferrero gains
  • Kisses join the gifting party
  • Table 9-3: Top Gift Box Chocolate Marketers: Overall and by Brand, 2015-2016
  • Seasonal Christmas chocolate
  • Hershey dominates seasonal Christmas chocolate
  • Premium-positioned boutique brands perform well
  • Table 9-4: Top Seasonal Christmas Chocolate Marketers: Overall and by Brand, 2015-2016
  • Seasonal Valentine's Day chocolate
  • Lindt & Sprüngli on top
  • Smaller companies perform well
  • Table 9-5: Top Seasonal Valentine's Day Chocolate Marketers: Overall and by Brand, 2015-2016
  • Seasonal Easter chocolate
  • Hershey and Mars hold onto share, but sales decline
  • Table 9-6: Top Seasonal Easter Chocolate Marketers: Overall and by Brand, 2013

Chapter 10: Food Gifting Companies and Brands

  • Chocolate specialists
  • Russell Stover Candies
  • Brand positioning
  • Innovative focus: Beyond the box
  • Marketing strategies
  • Lindt & Sprüngli Group
  • Brand positioning
  • Marketing strategies
  • Godiva
  • Brand positioning: Authentic artistry
  • Marketing strategies
  • Bakery food specialists
  • Cookies by Design
  • Brand positioning: Creatively customized
  • Marketing strategies
  • Nothing Bundt Cakes
  • Brand positioning: Nostalgic with a fresh, modern approach
  • Marketing strategies
  • Salty food specialists
  • KingOfPOP.com
  • Brand positioning: Handcrafted quality
  • Marketing strategies
  • Food Gifting in the U.S. Table of Contents
  • vi
  • August 2016
  • Popcornopolis
  • Brand positioning: Nostalgic fun
  • Marketing strategies
  • Fruit specialist
  • Edible Arrangements
  • Brand positioning: Unique and inventive
  • Innovative focus: Treat yourself
  • Marketing strategies
  • Savory food specialist
  • Hickory Farms
  • Brand positioning: Traditions matter
  • Innovative focus: Healthier side
  • Innovative focus: Expanding product line
  • Marketing strategies
  • Gourmet food specialists
  • Harry & David
  • Brand positioning: Food expert
  • Marketing strategies
  • Dean & DeLuca
  • Brand positioning: Trend-forward
  • Marketing strategies
  • Floral specialists
  • 1-800-FLOWERS.COM
  • Brand positioning: multi-branding and cross-branding
  • Table 10-1: 1-800-FLOWERS: Top Brands, 2016
  • Brand positioning: One-stop gift shop
  • Innovation focus: signature products
  • Marketing strategies
  • Sales trends
  • Table 10-2: 1-800-FLOWERS.COM Net Revenue Sales and Share, by Segment, 2011-2015
  • Table 10-3: 1-800-FLOWERS.COM Net Revenue, E-Commerce Revenue & E-Commerce Order Trends,2009-2013
  • Harry & David sales impact
  • Table 10-4: 1-800-FLOWERS.COM: Harry & David Impact on Net Revenue Sales: By Segment,2014-2015
  • FTD Companies, Inc.
  • More floral and food gifting muscle
  • Brand positioning: partnerships remain a cornerstone
  • Brand positioning: cross-selling potential
  • Marketing strategies leverage partnerships with lifestyle brands
  • Sales trends
  • Table 10-5: FTD Sales and Share by Segment, 2011-2015
  • Table 10-6: FTD Sales, Income, Orders and Order Value: By Segment, 2011-2015
  • Appendix
  • Methodology
  • Consumer survey methodology
  • Food gift purchasers
  • Food gift recipients
  • Market size and forecast
  • Product Definitions
  • Types of Food Gifts
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