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市場調查報告書
美國的天然・有機・環保型寵物用品市場：第3版
Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition
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美國的天然・有機・環保型寵物用品市場：第3版 是由出版商Packaged Facts在2010年07月所出版的。
這份英文市場調查報告書包含278 Pages 價格從美金3500起跳。
本報告，針對美國的天然・有機・環保型寵物用品（寵物食品・寵物護理用品）進行調查分析，並彙整2005∼2014年的業績實績與預測、新產品開發動向、競爭動向等，由下列摘要形式闡述。
第1章 報告摘要
第2章 簡介
- 調查範圍與調查方式
- 市場的定義與用語
- "人道"與環境問題
第3章 市場動向
- 市場規模與成長
- 美國的零售業績：2005∼2014年
- 寵物食品與寵物護理
- 種類別的食品業績
- 有機寵物食品的業績
- 市場行銷商的業績動向
- 市場展望
第4章 競爭動向
- 簡介
- 天然寵物市場沿著人類導向商品的道路走
- 主要的收購
- 新品牌與產品擴充
- 無法保證成功
- 有機與天然產品 其他
- 市場行銷商與品牌排名
- 市場行銷動向
- 致力於永續性
第5章 新產品動向
第6章 消費者動向
Abstract
Well on their way to becoming the de facto standard for premium pet products
in the pet specialty channel and other upscale venues, natural and organic pet
products continue as a top-growth market segment despite the 2008 economic
downturn, registering annual percentage growth in the double digits. Doing
their part, all of the major mass-market and cross-channel marketers are now
fully tapping into the trend, keeping pressure on smaller marketers to scale
up their product offerings even further. At the same time, new contenders
continue to enter the field, including under celebrity-backed brands like Dog
Whisperer (Cesar Millan) and Nutrish (Rachael Ray), with Ellen DeGeneres
having purchased a stake in the already well established Halo Purely for Pets.
Also underpinning market advancement is ongoing strong consumer demand for
products perceived to be safer, an appeal that got a big boost from the Spring
2007 recalls and which continues to define the way marketers formulate and
position products. According to Packaged Facts' own pet owner poll, conducted
in February 2009, 62% of dog owners and 56% of cat owners purchased
natural/organic pet products in the last three months, with 16% of dog or cat
owners purchasing organic food within the same period. Moreover, nearly half
of pet owners would buy more natural/organic pet products if they were more
widely available and almost two-thirds would do so if they were more
affordable. Featuring exclusive consumer data from this pet owner survey, the
report homes in on food and nonfood purchasing trends as well as attitudes and
demographic characteristics of natural and organic pet product purchasers.
Building on the analysis presented in the previous two editions of this
report, Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd
Edition divides the market into two classifications - pet food and pet care -
with the latter defined as encompassing all nonfood pet supplies (cat litter,
grooming products, pet supplements, clean-up products, etc.). For each
classification, coverage includes historical and projected retail sales
estimates from 2005 through 2014, competitive strategies and profiles of key
players, and trends in new product development and competitive positioning
including human-grade, U.S. sourced, and sustainable. Additional data sources
including Information Resources, Inc.' s InfoScan Review for the mass-market
channel, SPINSscan data for natural supermarkets, Datamonitor Product Launch
Analytics data tracking new product introductions, Experian Simmons data
profiling overall trends in pet ownership and product purchasing, and data
from the American Pet Products Association (APPA) 2009-2010 National Pet
Owners Survey.
About the Author
David Lummis is the senior pet market analyst for Packaged Facts. He is
also author of the monthly “Market Outlook” column in Pet Product
News International, and a regular contributor of articles and market insight
to other pet industry magazines as well as major business media including The
New York Times and CNNMoney. Mr. Lummis also is President of New Orleans-based
Marigny Research Group, Inc., a producer of custom market research reports for
Packaged Facts. Since 1986, MRG has prepared more than 175 studies on consumer
packaged goods markets and developed full report lines covering pet,
demographic, retail and financial markets. Mr. Lummis, who graduated from Yale
University, has also written approximately 75 other published B2B reports. Table of Contents
Chapter 1: Executive Summary
- Introduction
- Scope of Report: Pet Food and Pet Care
- Report Methodology
- Market Trends
- U.S. Retail Sales, 2005-2014
- Table 1-1: U.S. Retail Sales of Natural Pet Products, 2005-2014 (in
millions of dollars)
- Pet Food vs. Pet Care
- Organic Pet Food Sales
- Litter Dominates Pet Care Classification
- Mass-Market Sales Trends
- Natural Supermarket Sales Trends
- Market Share by Retail Channel
- Figure 1-1: Share of U.S. Retail Sales of Natural Pet Products by
Distribution Channel: 2005 vs. 2009 (percent)
- Competitive Trends
- Natural Pet Market Tracking Human Path
- Procter & Gamble Plus Natura
- New Brands and Line Extensions
- Raw Pet Food Market Leaders
- Freshpet and Tyson Join Forces in Refrigerated Pet Food
- Natural Product Leaders in the Pet Specialty Channel
- Dog Food
- Cat Food
- Cat Litter
- Natural Product Leaders in Tracked Mass-Market Channels
- Dog Food
- Cat Food
- Cat Litter
- Dog/Cat Needs
- Top Ten Brands in the Natural Supermarket Channel
- New Product Trends
- “Natural” Leads New Product Surge
- “Natural-Related” Claims
- “Green” Claims
- Consumer Trends
- Purchasing Patterns for Natural/Organic Dog Products
- Purchasing Patterns for Natural/Organic Cat Products
- Independent Pet Stores Are Highest-Indexing Channel for Natural Product
Purchasers
- Figure 1-2: Retail Channel Indexes: Purchasers of Natural/Organic Pet
Products, July 2009-March 2010 (U.S. pet-owning households)
- Availability and Affordability as Impediment to Natural Product
Purchasing
Chapter 2: Introduction
- Scope & Methodology
- Scope of Report: Pet Food and Pet Care
- Report Methodology
- Market Definitions and Terminology
- Natural Pet Food
- Defining Natural
- Defining Organic
- Pet Food Task Force Formed to Clarify Standards
- April 2010 NOP Recommendation Muddies Organic Pet Food Waters
- Organic Standards as of May 2010
- Sustainability and Other Ethical Issues
- Third-Party Accreditation
- Natural vs. Organic
- Raw Pet Food Product Definition
- Dr. Billinghurst' s BARF Diet
- The Raw Meaty Bones (Prey Model) Approach
- Raw Food Processing
- Freeze-Drying
- Pasteurization
- Raw Food Regulation
- Terms Often Associated with Natural and Organic
- “Healthy” Ingredients
- “Unhealthy” Ingredients
- Natural Pet Care Products
- Natural and Alternative Litter
- Natural Pet Health Products
- Natural Pet Grooming Products
- Natural Pest-Control Products
- Natural Pet Supplements
- Other Natural Pet Care Products
- “Ethical” and Environmental Issues
- Key Ethical Issues
- Eco-Friendly (“Green”)
- Locally Grown and “Food Miles”
- Humane Treatment of Animals
- No Animal Testing/Cruelty-Free
- No Genetic Modification or Cloned Animals
- Fair Trade/Ethically Sourced
- Sustainable Agriculture and Development
- Corporate Responsibility
- The Global Reporting Initiative
- Governmental and Non-Governmental Criteria and Certification
- Consumers Union Lists 150 Different “Eco-Labels”
Chapter 3: Market Trends
- Market Size & Growth
- U.S. Retail Sales, 2005-2014
- Table 3-1: U.S. Retail Sales of Natural Pet Products, 2005-2014 (in
millions of dollars)
- Pet Food vs. Pet Care
- Table 3-2: U.S. Retail Sales of Natural Pet Products by Classification
and Category: 2005, 2009 and 2014 (in millions of dollars)
- Table 3-3: Share of U.S. Retail Sales of Natural Pet Products: 2005,
2009 and 2014 (percent)
- Food Sales by Type
- Table 3-4: Share of U.S. Retail Dollar Sales of Natural Dog and Cat Food
by Form, 2009 (in millions of dollars)
- Organic Pet Food Sales
- Table 3-5: U.S. Retail Sales of Organic Pet Food, 2003-2009 (in millions
of dollars)
- Raw Pet Food Sales
- Figure 3-1: U.S. Retail Sales of Commercially Prepared Raw Pet Food:
2005, 2009 and 2014 (in millions of dollars)
- Litter Dominates Pet Care Classification
- Figure 3-2: Share of U.S. Retail Sales of Natural Pet Care Product
Classification by Category: 2005, 2009 and 2014 (percent)
- Mass-Market Sales Trends
- Table 3-6: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Pet
Food, Litter, and Dog/Cat Needs vs. Total Pet Food, Litter, and Dog/Cat
Needs: 52 Weeks Ending April 18, 2010 vs. Year-Ago Period (in millions of
dollars)
- Dog and Cat Food
- Table 3-7: Share of U.S. SymphonyIRI-Tracked Retail Dollar Sales of
Total Pet Food and Natural Pet Food by Animal Type: 52 Weeks Ending April
18, 2010 vs. Year-Ago Period (percent)
- Table 3-8: Share of U.S. SymphonyIRI-Tracked Retail Dollar Sales of
Natural Dog Food and Total Dog Food by Product Type: 52 Weeks Ending April
18, 2010 vs. Year-Ago Period (percent)
- Table 3-9: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog
and Cat Food vs. Total Dog Food by Category: 52 Weeks Ending April 18, 2010
vs. Year-Ago Period (in millions of dollars)
- Table 3-10: Share of U.S. SymphonyIRI-Tracked Retail Dollar Sales of
Natural Cat Food and Total Cat Food by Product Type: 52 Weeks Ending April
18, 2010 vs. Year-Ago Period (percent)
- Cat Litter
- Table 3-11: U.S. SymphonyIRI-Tracked Dollar, Unit, and, Volume Sales of
Natural Cat Litter vs. Total Cat Litter: 52 Weeks Ending April 18, 2010 vs.
Year-Ago Period (in millions of dollars, units and pounds)
- Figure 3-3: Natural/Alternative Cat Litter Share of Tracked Mass-Market
Cat Litter Sales, 2003-2009 (percent)
- Natural Supermarket Sales Trends
- Table 3-12: Dollar Sales of Pet Products in the Natural Supermarket
Channel by Category, 52 Weeks Ending May 15, 2010 vs. Year-Ago Period (in
millions of dollars)
- Figure 3-4: Share of Sales of Pet Products in the Natural Supermarket
Channel by Category, 52 Weeks Ending May 15, 2010 vs. Year-Ago Period
(percent)
- Figure 3-5: Estimated Percentage Growth Rate of Pet Product Sales in
Natural Supermarkets, 2006-2010 (percent)
- Market Share by Retail Channel
- Figure 3-6: Share of U.S. Retail Sales of Natural Pet Products by
Distribution Channel: 2005 vs. 2009 (percent)
- Market Outlook
- Recession Takes a Toll
- Table 3-13: Symphony/IRI-Tracked Sales of Pet Products: Total and by
Food and Non-Food Category and Segment, 2009 vs. 2008 (in millions of
dollars, units and pounds)
- Slow But (Apparently) Steady Recovery Underway
- Pet Market Consumers a Bullish Bunch
- Figure 3-7: Level of Agreement with Statement “I Am Spending Less
on Pet Products These Days Because of the Economy,” 2010 (percent of
U.S. pet owners)
- Table 3-14: Level of Agreement with Statement “I Am Spending Less
on Pet Products These Days Because of the Economy”: Dog Owners and Cat
Owners Overall vs. Natural Dog Food/Supply Purchasers and Natural Cat
Food/Supply Purchasers, 2010 (percent of U.S. pet owners)
- Table 3-15: Level of Agreement with Statement “I Am Spending Less
These Days Because of the Economy”: Dog Owners and Cat Owners Overall
vs. Natural Dog Food/Supply Purchasers and Natural Cat Food/Supply
Purchasers, 2010 (percent of U.S. pet owners)
- Figure 3-8: Level of Agreement with Statement “I Anticipate
Spending More on Pet Products Over the Next 12 Months,” 2010 (percent
of U.S. pet owners)
- Table 3-16: Level of Agreement with Statement “I Anticipate
Spending More on Pet Products Over The Next 12 Months”: Dog Owners and
Cat Owners Overall vs. Natural Dog Food/Supply Purchasers and Natural Cat
Food/Supply Purchasers, 2010 (percent of U.S. pet owners)
- Heightened Consumer and Governmental Focus on Product Safety
- New Regulations for Flea/Tick “Spot-ons”
- Heightened Focus on the Environment
- Focus on Organic and Sustainable
- New NOP Recommendation Threatens Organic Pet Food
- Recession Takes a Toll
- Organic Ingredient Surplus and Higher Costs to Producers
- Is Organic Really Better?
- Confusion over Natural vs. Organic, “Green”
- A “Greenwashing” Backlash?
- OTA Bullish on Organic Growth
- Government Steps Up Support of Organic Industry
- Strong Consumer Interest
- Favorable Trends in Multiple Retail Channels
- Independent Pet Specialty Continues to Shift Toward Natural
- Table 3-17: Level of Change in Sales Volume Among Independent Pet
Specialty Retailers, 2007-2010 (percent)
- Table 3-18: Natural Product Share of Independent Pet Specialty Store
Sales by Animal Category, 2009 (percent)
- Table 3-19: Share of Independent Pet Specialty Store Sales Derived from
Natural Products: By Animal Category and Percentage Level, 2009 (percent)
- Table 3-20: Change in Amount of Natural/Holistic Products Sold:
“Has the Amount of Natural/Holistic Products Your Store Sells
Increased, Remained the Same, or Decreased In the Last 12 Months?”
(percent)
- Petco Programs
- PetSmart and Martha Stewart
- Room to Grow at Whole Foods
- A Boom in Mass Channels?
- Figure 3-9: Level of Agreement with Statements “If Natural/Organic
Pet Products Were More Affordable / More Available Where I Shop, I Would Buy
Them More Often,” 2010 (percent of U.S. pet owners)
- Internet a Big Plus for Natural Pet Products
- Table 3-21: Level of Pet Owner Agreement with Statement: “I Use
the Internet to Help Find and Choose Pet Products,” February 2010
(percent)
- Table 3-22: Level of Pet Owner Agreement with Statement: “I Buy
Pet Products Online,” February 2010 (percent)
- Table 3-23: Selected Internet-Related Psychographics: Adults Overall vs.
Pet Owners by Type of Pet, 2009 (percent and index)
- The Human/Animal Bond
- Figure 3-10: “Consider My Pet(s) Part of the Family,” 2009
(percent of pet, dog/cat, dog and cat owners)
- Premium Demographics
- Table 3-24: Change in Pet Market Consumer Base: Household Income $60K or
More vs. Household Income Under $60K, 2005 vs. 2009 (U.S. dog- or cat-owning
households)
- Figure 3-11: Share of Total U.S. Pet Market Expenditures: $70K+ vs.
Under $70K Income Households, 1998-2008 (percent)
- Impact of Aging Pet Population
- Impact of Pet Overweight, Obesity
Chapter 4: Competitive Trends
- Introduction
- Natural Pet Market Tracking Human Path
- Key Acquisitions
- Procter & Gamble Buys Natura
- Possible Future Acquisitions Targets
- New Brands and Line Extensions
- Illustration 4-1: Milk-Bone Natural Snacks
- No Guarantee of Success
- Organic vs. Natural
- HSUS Debuts Humane Choice Organic Pet Food
- Illustration 4-2: Humane Society' s Humane Choice Organic Pet Food
- Focus on Raw Pet Food
- Raw Pet Food Market Leaders
- Focus on Product Safety
- Paw Naturaw Committed to “Wholesale Direct”
- The Freezer Case Hurdle
- Illustration 4-3: Freezer Case of Country Pet' s CANZ Raw Pet Food in
Whole Foods
- Illustration 4-4: Bravo' s Balance Raw Pet Food
- Freshpet and Tyson Join Forces in Refrigerated Pet Food
- Illustration 4-5: Trade Ad Featuring Freshpet Food and Refrigerator Case
- The Next Big Thing: Jarred Pet Food?
- Illustration 4-6: Miss Autumn' s Barkery Jarred Organic Pet Food
- Marketer and Brand Rankings
- Pet Specialty Still the Locus
- Natural Pet Food Leaders in the Pet Specialty Channel
- Table 4-1: Pet Specialty Channel Marketer and Brand Leaders in Dog Food
and Cat Food: 2004-2008 (percent)
- Natural Pet Care Leaders in the Pet Specialty Channel
- Natural Cat Litter Marketers
- Figure 4-1: Pet Specialty Channel Marketer and Brand Leaders in Cat
Litter 2004-2008 (percent)
- Multi-Category Natural Pet Care Marketers
- Category Specialists
- Mass-Market Marketer and Brand Rankings
- Dog Food
- Cat Food
- Cat Litter
- Dog/Cat Needs
- Top Ten Brands in the Natural Supermarket Channel
- Figure 4-2: Top Brands of Pet Products in the Natural Supermarket
Channel: Share of Dollar Sales - 52 Weeks Ending May 15, 2010 vs. Year-Ago
Period (percent)
- Table 4-2: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Dog
Food by Marketer, Brand, and Category: 52 Weeks Ending April 18, 2010 vs.
Year-Ago Period (in millions of dollars)
- Table 4-3: U.S. SymphonyIRI-Tracked Retail Dollar Sales of Natural Cat
Food by Marketer, Brand, and Category: 52 Weeks Ending April 18, 2010 vs.
Year-Ago Period (in millions of dollars)
- Table 4-4: Share of U.S. SymphonyIRI-Tracked Dollar Sales of Natural Cat
Litter by Marketer and Brand: 52 Weeks Ending April 18, 2010 vs. Year-Ago
Period (percent)
- Table 4-5: U.S. SymphonyIRI-Tracked Dollar Sales of Natural Cat Litter
by Marketer and Brand: 52 Weeks Ending April 2010 vs. Year-Ago Period (in
millions of dollars)
- Table 4-6: U.S. SymphonyIRI-Tracked Dollar Sales of Natural Dog/Cat
Needs by Marketer and Brand: 52 Weeks Ending April 18, 2010 vs. Year-Ago
Period (in millions of dollars)
- Table 4-7: Top Brands of Pet Products in the Natural Supermarket
Channel: Dollar Sales - 52 Weeks Ending May 15, 2010 vs. Year-Ago Period (in
millions of dollars)
- Marketing Trends
- Celebrity Kick
- Cause-Related Marketing
- Pet Food Producers Position on Safety
- Illustration 4-7: Consumer Ad for Natural Balance' s “Buy with
Confidence” Program
- Direct Selling via Internet
- Advertising and Promotion
- Illustration 4-8: Humane Choice Organic Pet Food Retail Display
- Focus on Sustainability
- Pet Industry Embracing Sustainable Initiatives
- Figure 4-3: Are “Green” Positioning and Claims Becoming More
or Less Important to Your Company vs. a Few Years Ago? (percent)
- Table 4-8: What Are The Reasons Your Operation Is Adopting Green and
Sustainable Practices? (percent)
- Figure 4-4: How Important Do You Think It Is for Your Organization to Be
a Leader in Adopting Sustainable Practices? (percent)
- Figure 4-5: What Do You Think Is the Likelihood That Increased
Sustainability Will Lead to Increasing Long-Term Profits for Your Company?
(percent)
- Table 4-9: Sustainability Practice Areas That Have Already Delivered or
Have Significant Potential to Deliver a Strong Return on Investment (ROI)
for Your Operation (percent)
- Sustainable Initiatives in Factory Conversion and Construction
- Sustainability and Ethical as Company Positioning
- Sustainability in Product Design
- Illustration 4-9: Bramton' s Eco-Care Training Pads
- Eco-Friendly Cat Litter at the Fore
- Sustainability in Packaging
- Retailers Also Going Green
- Table 4-10: Marketers and Brands of Natural, Organic and Eco-friendly
Pet Food, 2010
- Table 4-11: Marketers and Brands of Natural, Organic and Eco-friendly
Products, 2010
Chapter 5: New Product Trends
- “Natural” Leads New Product Surge
- Table 5-1: Number of New Natural and Organic Dog Food, Cat Food, and Pet
Healthcare Products and Share of Total Category Launches, 2005-2010 (number
and percent)
- “Natural-Related” Claims
- “Green” Claims
- Smaller Marketers Continue to Lead Natural Charge
- Table 5-2: Number of Natural and Organic Pet Food Launches by Company,
2007-2009
- Natural/Upscale Overlap
- Figure 5-1: Percentage of Natural or Organic Pet Product Launches Also
Tagged Upscale or Gourmet: 2006-2009
- Natural Plus Gourmet
- Merrick Pet Care a Gourmet/Natural Pioneer
- Illustration 5-1: Merrick' s Elements Pet Food Supplement Mix
- Natural/Gourmet Treat Combos
- Illustration 5-2: Oliver Bentleys LLC Barking Bakery Organic Dog Treats
- Three Dog Bakery Introduces Bake to Nature Packaged Line
- Rachael Ray Extends Nutrish Line with Just 6 Treats
- Senior, Weight Management, and “Special Needs” Products
- The Holistic Buzz
- Illustration 5-3: New Packaging for WellPet' s Holistic Select
- Table 5-3: Number of Dog Food and Treat Launches and Percentage Share of
All Dog Food and Treat Launches by Marketing Claim/Package Tag, 2006-2009
- Table 5-4: Number of Cat Food and Treat Launches and Percentage Share of
All Cat Food and Treat Launches by Marketing Claim/Package Tag, 2006-2009
- Table 5-5: Number of Pet Healthcare Product Launches and Percentage Share
of All Pet Healthcare Launches by Marketing Claim/Package Tag, 2006-2009
- Pet Food
- All About Ingredients
- Petco Launches Nutrition Education Campaign
- Illustration 5-4: Petco Pet Food Label Evaluation Tips
- Human-Grade Ingredients
- Honest Kitchen Makes Honest Claim Out of “Human Grade”
- Country-Coded and U.S.-Sourced Ingredients
- Locally Sourced Ingredients
- Figure 5-2: U.S. Retail Sales of Locally Grown Foods: 2002, 2007, and
2011 (in billions of dollars)
- Functional Ingredients and Condition-Specific Claims
- Trend Profile: Dogswell, LLC
- Illustration 5-5: Dogswell Natural Nutraceutical Dog Treats
- Grain-Free Foods and Treats
- Illustration 5-6: Blue Wilderness Grain-Free Pet Food
- Ancestral Diets
- Hypoallergenic
- No Wheat Gluten
- Focus on Raw and Refrigerated Foods
- Going Organic and Playing Up “Natural”
- Raw and Human-Grade
- Raw and Hypoallergenic/Grain-Free
- New Zealand Appeal
- Freeze-Dried and Dehydrated
- Focus on Convenience
- Focus on Felines
- Pet Food Mixes and Homemade Foods
- Company Snapshot: Honest Kitchen
- Illustration 5-7: Lucy Postins' Made Out of Love Pet Food Recipe Book
- Company Snapshot: Nature' s Variety
- Pet Care Products
- Cat Litter
- Illustration 5-8: Advertising for World' s Best Cat Litter' s “New
Look”
- Scoopable and Multi-Cat Formulations
- Figure 5-3: Purchasing Patterns for Cat Filler/Litter Products by Type,
2005-2009 (percent of U.S. cat-owning households)
- Illustration 5-9: Swheat Scoop Multi-Cat Natural Wheat Litter
- New Clay Litters Co-Opting “Natural”
- Illustration 5-10: Oil-Dri Corp' s Cat' s Pride Natural Scoop
- Eco-Friendliness
- Product Safety
- Litter Boxes and Accessories
- Pest Controls
- Illustration 5-11: Advertising for Liquid Net' s Ultimate Insect
Repellant for Pets
- Grooming Products
- Illustration 5-12: TropiClean “Green” Shampoo and Conditioner
- Clean-Up Products
- Supplements and Health Remedies
- Illustration 5-13: TropiClean' s New Fresh Breath Clean Teeth Gel
- Pet Beds
- Toys
- Collars and Leads
- Illustration 5-14: Premier Pet' s Eco Gentle Leader Harness
- Illustration 5-15: Website Banner for Coastal Pet' s Earth Soy Collars
and Leads
- Carriers, Housing, and Bowls
- Illustration 5-16: Eco Concepts Dog Houses
- Non-Dog/Cat Supplies
- Illustration 5-17: Kaytee' s Nature' s Benefits Food for Birds and Small
Animals
- Illustration 5-18: Kaytee' s All-Natural Timothy Hay Plus
Chapter 6: Consumer Trends
- Note on Data Sources
- Cat-Owning Households Have Slightly Higher Propensity to Buy
General-Market “Green” Products
- Table 6-1: Purchasing of General-Market Natural, Organic, or Eco-Friendly
Products, July 2009-March 2010 (percent of U.S. households)
- Overall Purchasing Patterns for Natural/Organic Dog Products
- Table 6-2a: Overview of Dog-Owner Purchasing Patterns for Natural/Organic
Pet Supplies: Any, 2009/2010 (percent and number among U.S. dog-owning
households)
- Table 6-2b: Overview of Dog-Owner Purchasing Patterns for Natural/Organic
Pet Supplies: Natural Dog Food Brand and Organic Pet Food, 2009/2010 (percent
and number among U.S. dog-owning households)
- Urban, Upper-Middle Class, and Gen Y Base for Natural Dog Products
- Older Boomers Twice as Likely to Buy Natural Dog Foods
- Spanish TV Is Prime Time for Natural Dog Food Brands
- Table 6-3: Key Demographic Indicators for Purchasing Natural Products for
Dogs: Overall, Pet Food/Treats, and Non-Food Supplies, May/June 2010 (index
among U.S. dog owners)
- Table 6-4: Selected Demographics for Purchasing Natural Brand Dog Foods,
July 2009-March 2010 (percent and index among U.S. dog-owning households)
- Table 6-5: Selected Lifestyle Indicators for Purchasing Natural Brand Dog
Foods, July 2009-March 2010 (index among U.S. dog-owning households)
- Table 6-6: Selected Psychographic Indicators for Purchasing Natural Brand
Dog Foods, July 2009-March 2010 (index among U.S. dog-owning households)
- Demographics for Organic vs. Natural Dog Food Brands
- Table 6-7: Selected Demographics for Purchasing Organic Dog Food, July
2009-March 2010 (percent and index among U.S. dog-owning households)
- The Consumer Mindset for Organic Dog Food
- Table 6-8: Selected Psychographic Indicators for Purchasing Organic Dog
Food, July 2009-March 2010 (index among U.S. dog-owning households)
- Overall Purchasing Patterns for Natural/Organic Cat Products
- Table 6-9a: Overview of Cat-Owner Purchasing Patterns for Natural/Organic
Pet Supplies: Any Natural/Organic Pet Food or Supplies, Natural/Organic Pet
Food/Treats, Natural/Organic Pet Supplies Other Than Pet Food/Treats,
Natural/Organic Cat Litter and Natural/Organic Flea & Tick Care 2009/2010
(percent and index among U.S. cat-owning households)
- Table 6-9b: Overview of Cat-Owner Purchasing Patterns for Natural/Organic
Pet Supplies: Organic Pet Food, Natural/Alternative Brand Cat Litter,
2009/2010 (percent and index among U.S. cat-owning households)
- Hispanics Index at 158 for Purchasing Natural Cat Products
- Metropolitan Skew for Organic Cat Food
- Psychographic Indicators for Purchasing Organic Cat Food
- Table 6-10: Key Demographic Indicators for Purchasing Natural Products for
Cats: Overall, Pet Food/Treats, and Non-Food Supplies, May/June 2010 (index
among U.S. cat owners)
- Table 6-11: Selected Psychographic Indicators for Purchasing Organic Cat
Food, July 2009-March 2010 (index among U.S. cat-owning households)
- The Natural/Alternative Cat Litter Consumer
- Independent Pet Stores Are Highest-Indexing Channel for Natural Product
Purchasers
- Table 6-12: Retail Channel Patterns: Purchasers vs. Non-Purchasers of
Natural/Organic Pet Products, July 2009-March 2010 (percent and index among
U.S. pet-owning households)
- Figure 6-1: Retail Channel Indexes: Purchasers of Natural/Organic Pet
Products, July 2009-March 2010 (U.S. pet-owning households)
- Retail Draws: PetSmart vs. Petco
- Table 6-13: Patterns for Shopping at PetSmart vs. Petco: Purchasers vs.
Non-Purchasers of Natural/Organic Pet Products, July 2009-March 2010 (percent
and index among U.S. pet-owning households)
- Availability as Impediment to Natural Product Purchasing
- Table 6-14: Level of Agreement with Statement, “If Natural/Organic
Pet Products Were More Available Where I Shop, I Would Buy Them More
Often,” 2010 (percent of U.S. pet owners)
- Table 6-15: Level of Agreement with Statement Among Dog Owners Who
Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products
Were More Available Where I Shop, I Would Buy Them More Often,” 2010
(percent of U.S. dog owners)
- Table 6-16: Level of Agreement with Statement Among Cat Owners Who
Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products
Were More Available Where I Shop, I Would Buy Them More Often,” 2010
(percent of U.S. dog owners)
- Affordability as Impediment to Natural Product Purchasing
- Table 6-17: Level of Agreement with Statement, “If Natural/Organic
Pet Products Were More Affordable Where I Shop, I Would Buy Them More
Often,” 2010 (percent of U.S. pet owners)
- Table 6-18: Level of Agreement with Statement Among Dog Owners Who
Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products
Were More Affordable Where I Shop, I Would Buy Them More Often,” 2010
(percent of U.S. cat owners)
- Table 6-19: Level of Agreement with Statement Among Cat Owners Who
Purchase Natural/Organic Pet Products, “If Natural/Organic Pet Products
Were More Affordable Where I Shop, I Would Buy Them More Often,” 2010
(percent of U.S. cat owners)
- Table 6-20: Percent Who Strongly Consider Availability or Affordability as
Impediments to Further Purchasing of Natural/Organic Pet Products: By Pet
Owner Classification, 2010 (percent)
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