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市場調查報告書

零售市場的調理食品・RTE(Ready-to-Eat)食品:食品服務的新競爭

Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice

出版商 Packaged Facts
出版日期 2010年07月 商品編碼 121852
內容資訊 英文 208 Pages
價格
US $ 3995 PDF by E-mail ( Single User License)
US $ 4395 Hard Copy
US $ 4795 PDF by E-mail ( Single User License) & Hard Copy
US $ 6495 PDF by E-mail (Global Site License)


零售市場的調理食品・RTE(Ready-to-Eat)食品:食品服務的新競爭 是由出版商Packaged Facts在2010年07月所出版的。 這份英文市場調查報告書包含208 Pages 價格從美金3995起跳。

簡介

本報告,針對食品服務以及零售市場的調理食品・RTE(Ready-to-Eat)食品領域進行分析,從主要的消費者調查結果來提供消費者、人口統計資料、飲食服務營運商的服務分析,並彙整競爭分析、店鋪型態、食品價格、食品種類、菜單、主要超市的加工食品計畫的分析等,由下列摘要形式闡述。

概要:消費者依然處於壓力下

食品零售的狀況:飲食雜貨店保持優勢

食品零售的買賣・移動趨勢

飲食雜貨店的成長

主流之外:調理食品的網絡變得廣泛且加深

成長的口號:價值、便利度、品質、教育以及氣氛

自有品牌的成長掌握了調理食品成功的關鍵

便利商店vs.飲食雜貨店、選擇調理食品的因素

食品零售必須要與餐廳競爭

性別統計

心理學團體

Casey's General Stores, Inc

Costco Wholesale Corporation

The Kroger Co

Publix Super Markets, Inc

Safeway Inc.

SUPERVALU INC.

Whole Foods Market

WinnDixie Stores, Inc.

其他調理食品的調查結果

附錄:飲食生活區塊圖表

目錄

Abstract

Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:

According to Packaged Facts' proprietary consumer research, 64% of adult consumers have gotten ready-to-eat/heat-and-eat food from a grocery store or supermarket in the last month. Moreover, in terms of total usage occasions, grocery-related prepared foods use leads both family and casual restaurant segments and trails only fast food/QSR.

While convenience stores have also relied heavily on prepared foods and foodservice sales for sales and higher margins, increasing competition extends to supercenters, warehouse clubs, convenience stores and drug stores. At a time when food value is so closely associated with low cost and convenience - and when consumers increasingly perceive private label food retail brands as competitive with name brands on cost and quality - prepared and ready-to-eat foods programs that deliver on quality, taste and convenience can not only compete with foodservice fare, but can also help food retailers adapt to modern consumer lifestyles.

Packaged Facts' new report, Prepared Food and Ready-to-Eat Foods at Retail: The New Competition to Foodservice offers the foodservice and retail industries new insight into the highly competitive prepared and ready-to-eat foods space. Relying heavily on proprietary consumer research analysis, the report provides “consumer drilldowns” and psychographic profiling, offering foodservice operators and retailers unique access to the minds of prepared foods consumers.

And by assessing the relationship between fast food, family, and casual restaurant attitudes and behavior with that of grocery store and convenience store prepared foods attitudes and behavior, this report also offers unique competitive analysis to help players align and differentiate their product offerings.

The report also include in-depth store audits of prepared foods programs at leading supermarket, supercenter and warehouse/club store players, providing on-the-ground analysis of store formats, food prices, food types and menu items, placing access to competitive platforms at participants' fingertips.

The report also includes segmented sales of supermarket deli prepared foods, as well as a host of macroeconomic metrics tailored to maximize understanding of how prepared foods fits into the bigger picture.

Data related to consumer demographics, attitudes and behaviors is derived from two sources:

Packaged Facts' proprietary consumer survey, an internet-based survey comprised of random sample of 1,881 consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). The survey was fielded in February 2010.

The Experian Simmons National Consumer Survey, a booklet-based survey of a large and random sample of consumers who in aggregate represent a statistically accurate cross-section of the U.S. adult population (age 18+). We analyze results from its Fall 2007, Fall 2008, and Fall 2009 surveys.

Report data is also derived from thorough analysis of a host of sources, including the following:

  • Proprietary company interviews
  • The U.S. Census Bureau
  • The Bureau of Labor Statistics Consumer Expenditure Survey
  • The U.S. Department of Agriculture
  • The U.S. Securities and Exchange Commission
  • The Bureau of Labor Statistics Retail Trade Survey
  • Company earnings calls
  • Company presentations
  • Trade associations and trade magazines
  • Academic journals
  • Industry conferences
  • Restaurant menus

Our sales analysis features data provided courtesy of the Perishables Group and relies in part on data provided by the International Deli-Dairy-Bakery Association (IDDBA), in addition to proprietary analysis and data from other industry sources.

Table of Contents

Scope and Methodology

  • Scope
  • Methodology
  • Prepared foods macroeconomic summary
  • Relevant facts and figures
  • Prepared Foods: Food Retail Usage & Outlook Tracker
  • Relevant facts and figures
  • Share of Stomach: Sales Analysis
  • Relevant facts and figures
  • Trends, Innovations & Strategies
  • Relevant facts and figures
  • Consumer Prepared Foods Selection Analysis
  • Relevant facts and figures
  • Prepared Foods: Grocery vs. Convenience Stores: Consumer Use & Selection Differentiators
  • Prepared Foods: Food Retail vs. Restaurants: Consumer Use & Selection Differentiators
  • Relevant facts and figures
  • RTE Food Retail HH Income & Gender Drill Downs
  • Psychographic Profile Analysis
  • RTE food retail brand analysis: selected insights
  • Casey' s General Stores, Inc
  • Costco Wholesale Corporation
  • The Kroger Co
  • Publix
  • Safeway Inc.
  • SUPERVALU INC.
  • Whole Foods Market
  • Winn-Dixie Stores, Inc.
  • Additional store audits: The Fresh Market, Super Target and Sweetbay

The Big Picture: consumers remain under pressure

  • Consumer confidence still in a trough
  • Unemployment picture stabilizes
  • Personal savings rate: a boon and a bane
  • Graph 2-1: Unemployment, Savings Rate and Consumer Confidence: 2007-2010
  • Unemployment rate not one-size-fits-all
    • Disparity in unemployment rates by education level
    • Young adults, minorities and men also find harder going
  • Graph 2-2: Unemployment Rate, Selected Demographics, 2007-2010
  • Graph 2-3: Unemployment Rate, by Race/Ethnicity, 2007-2010
  • Unemployment forecast: a little less bleak in 2011, and just a little less bleak than that in 2012
    • Slow employment rebound to coincide with a slow rebound in consumer spending
  • Graph 2-4: Unemployment and GDP Forecast, 2010-12
  • Stock & housing declines deflate household wealth; rebound to record 2006 levels a long way off
    • $10 trillion less wealthy
  • Graph 2-5: Household Net Worth, 2005-09
    • Case-Shiller pessimism echoed by FOMC
  • Graph 2-6: Wealth Effect: Wilshire 5000 and Case Shiller Index: 2007-2010

The Food Retail Picture: grocery maintains upper hand

  • Restaurant Performance Index suggests growth - at last!
  • Graph 2-7: Restaurant Performance Index, 2006-2010
    • Sales at food services and drinking places tick upward in February and March 2010
  • Graph 2-8: Non-Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010
  • Graph 2-9: Adjusted Monthly Sales, 12-Month % Change, Grocery Stores & Food Services and Drinking Places, 2009-2010
    • Full restaurant industry rebound not yet in cards
  • Momentum lies with grocery
  • Packaged Facts' Consumer Restaurant Tracker: home meal use gains ground
  • Graph 2-10: Consumer Restaurant Tracker: Current Behavior: A Top Line View
    • Restaurant-goers more likely to spend more on groceries and pack lunch than to spend on dining
  • Graph 2-11: Consumer Restaurant Tracker: Next 3 Months: A Top Line View
  • Food at home gains pricing edge
    • Yin and yang of food deflation
  • Graph 2-12: CPI: Food at Home vs. Food Away from Home, 2005-2010
  • Graph 2-13: CPI: Food at Home vs. Food Away from Home, July 2008 - March 2010
    • Farm value comes back down to earth
  • Graph 2-14: Market Basket of Farm Foods, Annual % Change, 2006-2010
  • Slight uptick in food inflation expected for 2010
    • March 2010 prices
    • Proteins
    • Other estimates

Food retail traffic and migration trends

  • Trading down in food
  • Graph 2-15: % of Consumers Shopping in 5+ Channels
    • Channel migration: who' s on the winning side of the equation
    • CPG shopping trends
    • Planning ahead with prepared foods
  • Graph 2-16: Average Purchase Occasions per Household, All Channels, % Change vs. Prior Year
  • Graph 2-17: 2009 Average Purchase Occasions per Household, by Channel, % Change vs. Prior Year
    • Spending per trip
  • Graph 2-18: Average CPG Dollars per Purchase, All Channels, % Change vs. Prior Year
  • Graph 2-19: 2009 Average CPG Dollar Sales per Purchase, by Channel, % Change vs. Prior Year
  • Channel share shifts
  • Graph 2-20: 2009 CPG Dollar Share, by Channel: Share & % Change vs. Prior Year
    • Shopping shifts by department
  • Graph 2-21: Dollar Share Point Change, by Department, by Channel, 2009 vs. 2008
    • Shifts in convenience meal spending
  • Graph 2-22: Convenience Meals: Dollar Share Shift, Grocery vs. Supercenters, Point Change, 2009 vs. 2008
    • In the end, it' s a margin game
  • Graph 2-23: Convenience Store Sales & Margins: Top Five In-Store Categories, 2009
  • Note on reading charts
  • Growing prepared foods use based on consumer need
  • Current and intended behavior favors food retail
  • Graph 3-1: Consumer Restaurant Tracker: Current Behavior
    • Looking ahead three months
  • Graph 3-2: Consumer Restaurant Tracker: Future Behavior
  • Graph 3-3: Consumer Restaurant Tracker: Event Occurrence Likelihood
  • Prepared foods substitute for restaurant meals
  • Graph 3-4: Consumer Restaurant Tracker: Current Behavior, RTE Food Retail Users
  • Graph 3-5: Consumer Restaurant Tracker: Current Behavior, Restaurant Usage Frequency, by Type
  • Graph 3-6: Consumer Restaurant Tracker: Future Behavior, RTE Food Retail Users
    • Heavy fast food use correlates with saving money
  • Graph 3-7: Consumer Restaurant Tracker: Future Behavior, Restaurant Usage Frequency, by Type
  • Use of restaurants & prepared foods at food retail
    • Store-made, precooked meals a frequent option for one-fifth of consumers
    • Topline explanation
  • Graph 3-8: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree vs. Strongly Agree
    • Prepared foods serve two key groups
    • Walmart entry to benefit lower-income users
  • Graph 3-9: Adults Who Often Eat Store-Made, Precooked Meals, Any Agree, By HH Income
  • Graph 3-10: Adults Who Often Eat Store-Made, Precooked Meals, Strongly Agree, By HH Income
    • Ready-to-eat/heat-and-eat foods versus restaurant food/drink: use, mean use, and usage occasions
  • Graph 3-11: Foodservice Use in Last Month, by Foodservice Type, 2010
  • Graph 3-12: Foodservice Mean Usage in Last Month, by Foodservice Type, 2010
  • Graph 3-13: Foodservice Use Occasions in Last Month, by Foodservice Type, 2010
  • Prepared foods at food retail: usage and mean use: key demographics
    • Young males a convenience store RTE target
  • Graph 3-14: Prepared Foods Usage and Mean Use in Last Month, Gender, by Foodservice Type, 2010
    • Youth and wisdom
  • Graph 3-15: Prepared Foods Usage and Mean Use in Last Month, Age, by Foodservice Type, 2010
    • HH income is a convenience store RTE determinant
  • Graph 3-16: Prepared Foods Usage and Mean Use in Last Month, HH Income, by Foodservice Type, 2010
    • Kids in tow
  • Graph 3-17: Prepared Foods Usage and Mean Use in Last Month, Presence/Age of Children, by Foodservice Type, 2010
    • An urban favorite
  • Graph 3-18: Prepared Foods Usage and Mean Use in Last Month, Rural, Suburban & Urban, by Foodservice Type, 2010
  • Appendix: Consumer Survey

Growth is on the side of grocery

  • Wider competition afoot
  • Graph 4-1: Prepared Foods, Deli Section, Supermarkets and Other Grocery Stores: 2005-2012
    • Deli department momentum
    • Momentum by segment
  • Deli sales at grocery stores and supermarkets
  • Graph 4-2: Deli Estimated Sales for Top 75 Supermarket and Grocery Chains, 2008
  • Supermarket and supercenter service deli sales
  • Graph 4-3: Supermarket and Supercenter Service Deli Sales, 2001-08
  • Deli-prepared foods
    • Analysis: prepared foods share of deli
  • Graph 4-4: Total Deli Department and Deli-prepared Foods Sales, Dollars per $MM ACV, 2004-09 & Deli Department Food Share, by Food Type, 2009
  • Deli-prepared foods share, by food type
    • Chicken: sales leader grows sales 1.7%
    • Submarines, sushi, and pizza do well
  • Graph 4-5: Deli-prepared Foods Share, by Food Type, 2009
    • Salad bar or no salad bar?
  • Graph 4-6: Deli-prepared Foods Salad Share, by Salad Type, 2009
    • Subs up; combos down
  • Graph 4-7: Deli-prepared Foods Sandwich Share, by Sandwich Type, 2009
    • Prepared entrees should comprise higher sales share
  • Graph 4-8: Deli-prepared Food Entree Share, by Entree Type, 2009
  • Graph 4-9: Deli-prepared Foods Sides Share, by Sides Type, 2009
  • Convenience store foodservice sales: thank God for foodservice
  • Graph 4-10: Convenience Store Foodservice Sales & % of In-Store Sales, 2005-2009
    • Food prepared on-site
    • Commissary/packaged sandwiches
    • Hot dispensed beverages
    • Cold dispensed beverages
    • Frozen dispensed beverages

Beyond mainstream: prepared foods net widens and deepens

  • Why we expect prepared foods sales to prosper
  • Walmart' s MarketSide prepared foods line cements prepared foods ascension
    • First came the stores
    • Now comes the brand
  • SuperTarget creates springboard for prepared foods
  • Target borrows from SuperTarget playbook
  • Warehouse clubs to push prepared foods envelope
    • Costco: significant prepared foods potential
    • Sam' s Club and BJ' s report traction
  • New food retail concepts continue to grow store footprints
    • Tesco' s Fresh & Easy plans to double store count by one-third in 2010
    • The Fresh Market packs up Bistro Meals to go - and goes beyond basic rotisserie

Growth watchwords: value, convenience, quality, education, and atmosphere

  • Supermarket chain remains well positioned to meet consumers' prepared food needs
  • Convenience is King
    • Location, location, location!
    • Quick, quick, quick!
    • App, app, app!
  • Value for the money
  • Neighborhood cornerstone: entertainment, socialization, and education
    • People and households: older and smaller
    • Opportunities abound
    • Going beyond
    • Creating a more interactive food education experience

Private label progress holds keys to prepared foods success

  • Safeway and SUPERVALU strengthens PL hold
  • Note on reading charts
  • Convenience and ease most prevalent prepared foods selection factors
  • Graph 6-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010
  • Grocery/supermarket prepared foods selection factors
    • Factors related to convenience and ease most prevalent
    • Need to harness shopping-related factors
  • Graph 6-2: Prepared Foods Selection Factors, Grocery/Supermarkets, 2010
  • Grocery/supermarket prepared foods selection factors: selected demographics
    • Convenience selection factors
  • Graph 6-3: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Age
    • Universal truths: easy pick up and convenient location
  • Graph 6-4: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by HH Income
    • Prepared foods do not succeed on their exclusivity
  • Graph 6-5: Grocery/Supermarket Prepared Foods Convenience Selection Factors, by Presence/Age of Children
  • Taste, quality and cost factors - age and HH income are important
  • Graph 6-6: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by Age
  • Graph 6-7: Grocery/Supermarket Prepared Foods Taste, Quality and Cost Selection Factors, by HH Income
    • Shopping-related factors: catering to older consumers
  • Graph 6-8: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Age
  • Graph 6-9: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by HH Income
  • Graph 6-10: Grocery/Supermarket Prepared Foods Shopping Behavior Selection Factors, by Rural/Urban/Suburban
  • Convenience store prepared foods selection factors
    • Ease of procurement, portability, low cost, and hunger rule the day
    • Need to step it up
  • Graph 6-12: Prepared Foods Selection Factors, Convenience Stores/Gas Stations, 2010
  • Convenience store prepared foods selection factors: selected demographics
    • Convenience selection factors
  • Graph 6-13: Convenience Store Prepared Foods Convenience Selection Factors, by Age
    • Taste, quality and cost selection factors
  • Graph 6-14: Convenience Store Prepared Foods Taste, Quality and Cost Selection Factors, by Age
    • Shopping behavior selection factors
  • Graph 6-15: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Gender
  • Graph 6-16: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Age
  • Graph 6-17: Convenience Store Prepared Foods Shopping Behavior Selection Factors, by Presence/Age of Children
  • Appendix: Consumer Survey
  • Note on reading charts

Convenience versus grocery, prepared foods selection factors

  • Graph 7-1: Prepared Foods Selection Factors, Grocery/Supermarkets vs. Convenience Stores, 2010
  • Grocery by convenience, prepared foods usage and frequency cross-comparison
    • Cross-channel usage is common
  • Graph 7-2: Usage Frequency Comparison: Grocery by Convenience
  • Convenience by grocery, prepared foods usage and frequency cross-comparison
    • Expanding platforms?
  • Graph 7-3: Usage Frequency Comparison: Convenience by Grocery

Food retail needs to better compete with restaurants

  • At grocery stores, prepared foods may lag on price, taste and nutrition
  • Leveraging strength
  • Grocery prepared foods vs. restaurants: gender, age & HH income
  • Graph 8-1: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Gender
  • Graph 8-2: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by Age
  • Graph 8-3: Grocery/Supermarket Prepared Foods Restaurant Comparison Selection Factors, by HH Income
    • Convenience store prepared foods vs. restaurants: age, HH income, location, & presence/age of children
  • Graph 8-4: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Age
  • Graph 8-5: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by HH Income
  • Urban dwellers are more likely to view prepared food at convenience stores as more nutritious than similarly priced restaurant fare.
  • Graph 8-6: Convenience Store Prepared Foods Restaurant Comparison Selection Factors, by Rural/Urban/Suburban
  • Why do low-, medium- and high-frequency fast food users get grocery store prepared foods?
  • Graph 8-7: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Convenience Selection Factors
  • Graph 8-8: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Taste, Quality and Cost Selection Factors
  • Graph 8-9: Title: Fast Food/QSR Usage Frequency, by RTE Grocery Shopping Selection Factors
  • Usage frequency cross-comparisons
    • Usage frequency cross-comparison: prepared foods grocery by restaurant type
  • Graph 8-10: Usage Frequency Cross-Comparison: RTE Grocery by Restaurant Type
    • Usage frequency cross-comparison: prepared foods convenience store by restaurant type
  • Graph 8-11: Usage Frequency Cross-Comparison: RTE Convenience Store by Restaurant Type
    • Usage frequency cross-comparison: prepared foods convenience store by limited-service restaurant type
  • Graph 8-12: Usage Frequency Cross-Comparison: Limited-Service Restaurant Types by RTE Food Retail Type
    • Usage frequency cross-comparison: prepared foods convenience store by full-service restaurant type
  • Graph 8-13: Usage Frequency Cross-Comparison: Full-Service Restaurant Types by RTE Food Retail Type
  • Note on reading charts

HH Income Demographic DrillDowns

  • Grocery store and convenience store prepared foods use and usage frequency in last month
  • Graph 9-1: RTE Food Retail Usage in Past Month:
  • Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
    • Prepared foods appeal to two divergent populations
  • Graph 9-2: RTE Food Retail Mean Use in Past Month:
  • Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
  • Grocery store prepared foods selections factors
  • Graph 9-3: RTE Grocery/Supermarket Convenience Selection Factors:
  • Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
  • Graph 9-4: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:
  • Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home
  • Graph 9-5: RTE Grocery/Supermarket Shopping Selection Factors:
  • Lower-, Middle- and Higher-HH Income Adults Employed Full Time, by Children in Home

Gender Demographic Drilldowns

  • Grocery store and convenience store prepared foods use and usage frequency in last month
  • Graph 9-6: RTE Food Retail Mean Usage: Male and Females Employed Full Time, by Children in Home
  • Graph 9-7: RTE Food Retail Use: Male and Females Employed Full Time, by Children in Home
  • Grocery store prepared foods selections factors
    • Men with children: ideal candidates?
  • Graph 9-8: RTE Grocery/Supermarket Convenience Selection Factors:
  • Male and Females Employed Full Time, by Children in Home
  • Graph 9-9: RTE Grocery/Supermarket Taste, Quality & Cost Selection Factors:
  • Male and Females Employed Full Time, by Children in Home
  • Graph 9-10: RTE Grocery/Supermarket Shopping Selection Factors:
  • Male and Females Employed Full Time, by Children in Home
  • Note on reading charts

Meet the psychographic groups

  • Budgeters
  • Healthy Eaters
  • Big Eaters
  • Deal Seekers
  • Deal Seekers and Healthy Eaters heavier prepared foods users
  • Graph 10-1: RTE Food Retail Mean Use, by Psychographic Group
  • Graph 10-2: RTE Food Retail Use, by Psychographic Group
  • Graph 10-3: RTE Grocery/Supermarket Convenience-Related Selection Factors, by Psychographic Group
  • Graph 10-4: RTE Grocery/Supermarket Taste, Quality and Cost Selection Factors, by Psychographic Group
  • Graph 10-5: RTE Grocery/Supermarket Restaurant-Related Selection Factors, by Psychographic Group
  • Note on food lifestyle segmentation charts

Casey' s General Stores, Inc

  • Products offered
  • Prepared foods growth
  • Prepared food growth reflects strategy to promote high-margin products
  • Current momentum
  • Casey' s store menu
  • Casey' s by the numbers
  • Graph 11-1: Casey' s by the numbers
  • Graph 11-2: Casey' s Same-Store Sales Trends
  • Graph 11-3: Casey' s Locations

Costco Wholesale Corporation

  • Membership structure
  • Costco category sales
  • Prepared foods audits & observations: Costco
    • Snack bar
  • Graph 11-4: Costco: Snack Bar, Snack Bar Items & Prices, May 2010
    • Refrigerated offerings
  • Graph 11-5: Costco Refrigerated Section: Menu Items & Prices, May 2010
    • Costco by the numbers
  • Graph 11-6: Costco net sales
  • Graph 11-7: Costco by the numbers

The Kroger Co

  • Store formats
  • Fresh Fare breaks 100
  • Marketplace growth
  • Convenience stores
  • Private label powerhouse
  • Sales trends
  • Prepared foods audits & observations: Ralph' s
    • Soup kiosk
    • Restaurant-like kiosk
    • Hot foods
    • Deli
  • Graph 11-8: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010
  • Prepared foods audits & observations: Food 4 Less
    • Restaurant-like kiosk
    • Hot foods
    • Deli
      • Graph 11-9: Food 4 Less: Prepared Food Counter, Items & Prices, May 2010
  • Kroger by the numbers
  • Graph 11-10: Kroger by the numbers

Publix Super Markets, Inc

  • Graph 11-11: Publix Retail Food Locations
    • Whole Foods? No, Publix' s GreenWise Market
    • GreenWise Market Magazine
    • Prepared foods with international flair and fast casual/casual restaurant appeal
  • Prepared foods audits & observations: Publix
    • Deli section
  • Graph 11-12: Publix: Deli Section, Items & Prices, May 2010
    • Refrigerated casings
  • Graph 11-13: Publix: Refrigerated Casings, Items & Prices, May 2010
    • Hot bar
  • Graph 11-14: Publix: Hot Bar, Items & Prices, May 2010
  • Publix prepared foods user analysis
  • Graph 11-15: Publix Store-Made, Precooked Meals Demographic Analysis
  • A nexus between Publix, prepared foods and True Foodies?
  • Graph 11-16: Publix Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
  • Publix by the numbers
  • Graph 11-17: Publix by the numbers

Safeway Inc.

  • Macro moves
    • Store formats
    • Own brand developments
    • Recent product launches
  • Prepared foods initiatives
    • Recession impact
  • Going forward
    • Company strategy
    • Prospects
  • Prepared foods audits & observations: Dominick' s
    • Prepared food counter
  • Graph 11-18: Dominick' s: Prepared Food Counter, Items & Prices, May 2010
    • Hot bar
    • Salad bar
    • Soup bar
  • Graph 11-19: Dominick' s: Soup Bar, Items & Prices, May 2010
    • Refrigerated casings
  • Graph 11-20: Dominick' s: Refrigerated Casings, Items & Prices, May 2010
    • Ambient temperature casings
  • Graph 11-21: Dominick' s: Ambient Temperature Casings, Items & Prices, May 2010
    • Hot casings
  • Graph 11-22: Dominick' s: Hot Casings, Items & Prices, May 2010
    • Deli counter
  • Graph 11-23: Dominick' s: Deli Counter, Items & Prices, May 2010
    • Starbucks
  • Safeway prepared foods usage analysis
  • Graph 11-24: Safeway Store-Made, Precooked Meals Demographic Analysis
    • Reformed Traditionalist prepared foods users
  • Graph 11-25: Safeway Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
  • Safeway by the numbers
  • Graph 11-26: Safeway by the numbers

SUPERVALU INC.

  • Retail food operations
  • Private label
  • Prepared foods audits & observations: Albertson' s
  • Sarasota location
    • Hot bar
  • Graph 11-27: Albertson' s: Hot Bar, Items & Prices, May 2010
    • Other prepared foods offerings
  • Graph 11-28: Albertson' s: Other Prepared Food Offerings, Items & Prices, May 2010
  • Los Angeles location
    • Deli
    • Hot foods
    • Hot & chilled soup kiosk
    • Restaurant-like kiosk
  • Graph 11-29: Albertson' s: Kiosks, May 2010
  • Graph 11-30: Albertson' s: Hot Foods & Deli, May 2010
  • SUPERVALU by the numbers
  • Graph 11-31: SUPERVALU Retail Food Locations
  • Graph 11-32: SUPERVALU by the numbers

Whole Foods Market

  • Good deeds
  • Healthy eating education
  • Product selection
  • Private label strength
  • Store size shift
  • Store atmosphere: a third place
  • A new value twist
  • Sales trends
  • Prepared foods audits & observations: Whole Foods
    • Restaurants/kiosks
  • Graph 11-33: Whole Foods: Restaurants/Kiosks, Items & Prices, May 2010
    • Salad bars
    • Hot bar
    • Soup bar
  • Graph 11-34: Whole Foods: Soup Bar, Items & Prices, May 2010
    • Refrigerated casings
  • Whole Foods prepared foods usage analysis
  • Graph 11-35: Whole Foods Store-Made, Precooked Meals Demographic Analysis
    • True Foodie prepared foods users
  • Graph 11-36: Whole Foods Store-Made, Precooked Meals Food Lifestyle Segmentation & Grocery Spend
  • Whole Foods by the numbers
  • Graph 11-37: Whole Foods by the numbers
  • Graph 11-38: Whole Foods comparable sales trends
  • Graph 11-39: Whole Foods Retail Food Locations

WinnDixie Stores, Inc.

  • Strategic initiatives
  • Merchandising
  • Outlook and trends
  • Prepared foods audits & observations: Winn Dixie
    • Refrigerated casings
  • Graph 11-40: Winn Dixie: Deli Section, Items & Prices, May 2010
    • Hot bar
  • Graph 11-41: Winn Dixie: Hot Bar, Items & Prices, May 2010
  • Winn-Dixie by the numbers
  • Graph 11-42: Winn-Dixie by the numbers

Additional prepared foods audits & observations

  • The Fresh Market
    • Deli section
  • Graph 11-44: Fresh Market: Deli Section, Items & Prices, May 2010
    • Refrigerated casings
  • Graph 11-45: Fresh Market: Refrigerated Casings, Items & Prices, May 2010
    • Hot bar
  • Graph 11-46: Fresh Market: Hot Bar, Items & Prices, May 2010
  • Super Target
    • Deli section
  • Graph 11-47: Super Target: Deli Section Items & Prices, May 2010
  • Sweetbay
    • Deli section
  • Graph 11-48: Sweetbay: Deli Counter, Items & Prices, May 2010
    • Refrigerated casings
  • Graph 11-49: Sweetbay: Refrigerated Casings, Items & Prices, May 2010

Appendix on food lifestyle segmentation charts

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