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市場調查報告書

非洲裔美國人消費者市場:人口統計、消費者支出趨勢 第10版

African-Americans: Demographic and Consumer Spending Trends, 10th Edition

出版商 Packaged Facts 商品編碼 112089
出版日期 內容資訊 英文 160 Pages
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非洲裔美國人消費者市場:人口統計、消費者支出趨勢 第10版 African-Americans: Demographic and Consumer Spending Trends, 10th Edition
出版日期: 2016年09月09日 內容資訊: 英文 160 Pages
簡介

非洲裔美國人持續面臨著困難的經濟問題。可是,主要的社會、經濟指標顯示,從中間所得到高所得的非洲裔美國人數的過去10年大幅增加。這個期間中,10萬美元以上所得的非洲裔美國人家庭數劇增到83%,以及經營管理、專業的非洲裔美國人數從380萬人擴大到480萬人,增加26%。

本報告提供美國的非洲裔美國人的近幾年的消費者支出及人口統計趨勢的相關分析,購買力,購買力的成長預測,消費者支出趨勢,金融服務的使用趨勢,及行銷趨勢等相關彙整。

第1章 摘要整理

第2章 考察、機會

  • 主要的考察
  • 市場趨勢、機會:金融服務
  • 其他行銷機會

第3章 人口趨勢

  • 非洲裔美國人的人口增加趨勢
  • 非洲裔美國人的居住地

第4章 人口統計趨勢

  • 年齡、性別
  • 學業成績
  • 職業趨勢
  • 家庭、個人所得
  • 家庭、家族結構

第5章 非洲裔美國人的購買力

  • 非洲裔美國人的購買力趨勢
  • 非洲裔美國人的購買力的成長預測

第6章 近幾年的消費者支出趨勢

  • 概要
  • 消費者支出焦點:家庭娛樂
  • 支出焦點:服裝、個人保健產品
  • 支出焦點:DIY、家具、室內裝飾
  • 消費者支出焦點:汽車
  • 消費者支出焦點:保險
  • 消費者支出焦點:食品

第7章 非洲裔美國人的金融服務利用

  • 銀行服務
  • 信用、轉帳卡
  • 保險

第8章 行銷趨勢

  • 概要
  • 行銷的方法

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目錄
Product Code: LA15103856

The African-American population continues to face daunting economic challenges. Yet, key social and economic indicators point to a significant increase in the number of middle- and higher-income African-Americans over the past decade. During this period, the number of African-American households with an income of $100,000 or more jumped 83%, while the number of African-Americans employed in management and professional occupations grew from 3.8 million to 4.8 million, an increase of 26%. There are now nearly two million blacks who earn at least $75,000 annually.

This Packaged Facts report highlights how this expanding middle- and higher-income segment of African-American consumers has become a key component of growth in financial services. For example, between 2006 and 2016 the number of African-Americans with checking accounts increased 30%, while growth in the number of other consumers with checking accounts was essentially flat. Growth in the number of those using various financial services was also higher for African-Americans in the case of savings accounts (29% vs. 20%), credit cards (22% vs. 5%) and debit cards (85% vs. 62%).

African-Americans: Demographic and Consumer Spending Trends, 10th Edition shows that marketers of financial services can expect a positive response to their messages from higher-income African-American consumers. African-Americans with a household income of $75,000 or more are far more likely than their counterparts in other consumer segments to find advertising for financial services to be interesting (38% vs. 8%). They also are far more likely to read the financial pages of their newspaper (34% vs. 19%).

The spending habits of black consumers generate opportunities in a wide array of other consumer spending categories as well. For example, although African-American homeownership rates remain lower than average, blacks who do own homes are just as likely as other homeowners to have spent between $1,000 and $2,000 on home improvements in the past year and are nearly as likely as other homeowners to have remodeling plans over the next year (18.5% vs. 19.5%). African-American households also provide a unique opportunity for marketers and retailers of home electronics because they dedicate 63% of their entertainment expenditures to audio and visual equipment, while other households dedicate only 36%.

Scope of the Report

This Packaged Facts report analyzes recent consumer spending and demographic trends for the African-American population in the United States. Packaged Facts defines the African-American population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is consistent with the data categories used by forecasting groups such as the Selig Center for Economic Growth at the University of Georgia. The terms “black” and “African-American” are used interchangeably in this report.

Methodology

The primary source of consumer data in this report is the Simmons National Consumer Study (NCS) for Winter 2015/2016, which was fielded between February and March 2016. The report uses the Spring 2006 NCS for trend analysis tables. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

U.S. Government sources include data from the Consumer Expenditure Survey (CES) of the Bureau of Labor Statistics (BLS). The CES tracks expenditures of “consumer units,” which are equivalent to Census Bureau “households.” This Packaged Facts report uses the term “households” for the sake of consistency. The report compares consumer expenditure patterns in the CES covering the 12-month period from mid-2014 through mid-2015 with those in the survey covering the 12-month period ending in mid-2012.

The primary Census Bureau source used in this report is the American Community Survey (ACS). Data from ACS date back to 2005. The latest available ACS data cover 2014. Census Bureau population estimates and projections as well as data from the Current Population Survey are also used where appropriate.

The report is also based on data from a range of industry sources, including company websites, press releases, trade publications, business newspapers and magazines and consumer blogs.

Table of Contents

CHAPTER 1 - EXECUTIVE SUMMARY

  • Scope of the Report
  • Methodology
  • INSIGHTS AND OPPORTUNITIES
  • African-Americans Express Optimism About the Future
  • Many Reasons for Optimism
  • African-Americans Help Drive Growth in Financial Services
  • Life Insurance Especially Important to Black Consumers
  • Higher-Income Black Consumers Present Major Opportunity for Financial Firms
  • Traditional and New Media Both Succeed with Black Consumers
  • POPULATION TRENDS
  • Black Population Nears 43 Million
  • African-American Population Maintains Steady Presence in America
  • Blacks Lose Ground to Other Multicultural Segments
  • Black Population a Multifaceted Demographic Segment
  • Nearly One in 10 Blacks Is Foreign-Born
  • Black Population Expected to Show Steady Growth Over Next Decade
  • South Still the Core of Black Population
  • Migration Continues to Shape Black Experience
  • African-Americans Have Significant Urban Presence
  • DEMOGRAPHIC TRENDS
  • Blacks Key Segment of Younger Age Groups
  • Women More Predominant in Black Population
  • More African-Americans Achieve Educational Success
  • Professional Employment on Upswing
  • Black Women Predominate in Many Management and Professional Occupations
  • Number of Affluent Black Households Grows Faster Than Average
  • One in Three African-Americans Earn $50,000 and Over
  • African-American Household Structure More Diverse
  • AFRICAN-AMERICAN BUYING POWER
  • Expenditures by African-American Consumers Show Significant Growth
  • African-American Buying Power Concentrated in Large Urban Areas
  • Affluent Black Households Wield Significant Buying Power
  • RECENT CONSUMER SPENDING TRENDS
  • Black Consumers More Likely to Be Planning to Purchase Home Electronics
  • Black Households Differ from Other Households in Apparel Spending Priorities
  • Personal Care Items Get High Priority
  • Black Homeowners Solid Customers for Home Improvement Outlets
  • Spending on Appliances Up Sharply
  • Black Consumers Help Drive Auto Buying Boom
  • African-Americans Join Eating Out Trend
  • USE OF FINANCIAL SERVICES BY AFRICAN-AMERICANS
  • Black Consumers Increase Use of Banking Services
  • African-Americans Important Growth Segment for Banks
  • Use of Credit Cards on the Rise, Especially Among Affluent Blacks
  • Department Store Cards Show Highest Growth
  • Dramatic Increase in Debit Card Use
  • African-Americans Place High Value on Life Insurance
  • More Black Consumers View Life Insurance as Investment Vehicle
  • Auto Insurance Registers Gain Among Black Consumers
  • Black Consumers More Likely to Buy Homeowners Insurance Directly from Company
  • MARKETING TRENDS
  • Brands Can Reach Black Consumers on Social Media
  • Product Placement Gets Thumbs Up From Black Consumers
  • TV Advertising Attracts African-American Viewers
  • BET Retains Top Spot Among African-American Viewers

CHAPTER 2 - INSIGHTS AND OPPORTUNITIES

  • TOPLINE INSIGHTS
  • Black Consumers Stay Confident
  • Figure 2-1: Percent of African-American vs. Other Consumers Ranked as “Highly Confident,” 2016
  • African-Americans Express Optimism About the Future
  • Figure 2-2: Percent of African-American vs. Other Consumers Who Think They Will Be Better Off Financially 12 Months From Now, 2016
  • Many Reasons for Optimism
  • Figure 2-3: Selected Measures of Economic Progress of African-American Consumers, 2005 vs. 2014
  • Table 2-1: Top 10 African-American Markets by Region and Buying Power, 2014
  • Figure 2-4: Aggregate Personal Income of African-Americans by Region, 2014
  • MARKET TRENDS AND OPPORTUNITIES: FINANCIAL SERVICES
  • African-Americans Help Drive Growth in Financial Services
  • Figure 2-5: African-American Consumers as Percent of Growth in Use of Financial Services by Category
  • Figure 2-6: Percent Change in Number of African-American vs. Other Consumers Using Selected Financial Services, 2006-2016
  • Figure 2-7: Percent of African-American vs. Other Consumers with Bank Accounts Who Used a Banking/Finance Smartphone App in Last 30 Days, 2016
  • Figure 2-8: Percent of Consumer Expenditures Allocated to Personal Insurance and Pensions by African-American and All Higher-Income Households, 2010-2012
  • Life Insurance Especially Important to Black Consumers
  • Figure 2-9: Percent of African-American and Other Households With Whole/Universal/Variable (Cash Value) Life Insurance Policies, 2006 vs. 2016
  • Affluent Blacks Avid Consumers of Information about Financial Services
  • Figure 2-10: Attitudes of Higher-Income African-American vs. Other Consumers Toward Information About Financial Services, 2016
  • Higher-Income Black Consumers Present Major Opportunity for Financial Firms
  • Figure 2-11: Percent of Higher-Income African-American and Other Households With Any Investment, 2006 vs. 2016
  • Figure 2-12: Percent of Higher-Income African-American vs. Other Consumers with 401K, 2006-2016
  • Financial Services Marketers Focus on Building Ties with Black Community
  • Traditional and New Media Both Succeed with Black Consumers
  • Figure 2-13: Receptivity of African-American Consumers Toward Various Media, 2016
  • Affluent Blacks Seen as “Missed Opportunity” for Financial Advisers
  • African-Americans Still Underserved by Financial Services Industry
  • Figure 2-14: Percent Agreeing “I Am Uncomfortable Trusting My Money to a Bank,” African-American vs. Other Consumers, 2016
  • Figure 2-15: Number of Black-Owned Banks in the United States, 2001-2015
  • OTHER MARKETING OPPORTUNITIES
  • African-American Spending Priorities Create Wide Range of Opportunities
  • Home Electronics
  • Figure 2-16: Allocation of Expenditures for Entertainment by Category, Black vs. Other Households, 2015
  • Clothing and Footwear
  • Figure 2-17: Allocation of Apparel and Footwear Expenditures by Category, African-American vs. Other Households, 2015
  • Personal Care Products and Services
  • Figure 2-18: Percent of African-American vs. Other Consumers Agreeing “I Spend a Lot of Money on Toiletries and Cosmetics for Personal Use,” 2016
  • Figure 2-19: Percent of African-American vs. Other Consumers Agreeing “When Buying Toiletries the Brand I Choose Is Very Important to Me,” 2016
  • Home Improvement and Home Furnishings
  • Figure 2-20: Home Improvement and Remodeling Activities of African-American and Other Homeowners, 2016
  • Automotive
  • Figure 2-21: Percent Increase in Aggregate Expenditures on Automotive Vehicles by Black and Other Households by Vehicle Category, 2012-2015
  • Foodservice
  • Figure 2-22: Percent Growth in Aggregate Expenditures by African-American Households on Food at Home and Food Away From Home, 2012-2015

CHAPTER 3 - POPULATION TRENDS

  • AFRICAN-AMERICAN POPULATION GROWTH TRENDS
  • Black Population Nears 43 Million
  • Table 3-1: U.S. Population by Race and Hispanic Origin, 2000-2015
  • Figure 3-1: Percent Growth in U.S. Population by Race and Hispanic Origin, 2000-2015
  • Figure 3-2: Black and Other Population Segments as Percent of Total Population Growth,2000-2015
  • African-American Population Maintains Steady Presence in America
  • Figure 3-3: African-Americans as Percent of U.S. Population, 1995-2015
  • Blacks Lose Ground to Other Multicultural Segments
  • Table 3-2: Multicultural Population by Race and Hispanic Origin, 2000 vs. 2015
  • Black Population a Multifaceted Demographic Segment
  • Figure 3-4: Population of Black Alone vs. Population of Black Alone or in Combination with Other Race or Races, 2015
  • Table 3-3: Profile of Black Population: Black Alone vs. In Combination with Other Race or Races and by Hispanic Origin, 2015
  • Nearly One in 10 Blacks Is Foreign-Born
  • Figure 3-5: Percent Foreign-Born in Black Population, 2005 vs. 2014
  • One in Six Blacks Will Be Foreign-Born by 2060
  • Black Population Expected to Show Steady Growth Over Next Decade
  • Table 3-4: U.S. Population Projections by Race and Hispanic Origin, 2015, 2020 and 2025
  • Figure 3-6: Percent Growth of Black and Other Population Segments, 2015-2025
  • WHERE AFRICAN-AMERICANS LIVE
  • New York Has Largest Black Population
  • Table 3-5: States with Largest African-American Populations, 2015
  • South Is Home to Majority of Black Population
  • Figure 3-7: Regional Distribution of Black Population, 2015
  • Figure 3-8: States Ranked by Percentage of African-American Population, 2015
  • Migration Continues to Shape Black Experience
  • Figure 3-9: States with Largest Increase in Black Population, 2000-2015
  • African-Americans Have Significant Urban Presence
  • Table 3-10: Urban Areas Ranked by Size of Black Population, 2015

CHAPTER 4 - DEMOGRAPHIC TRENDS

  • AGE AND GENDER
  • African-Americans Younger Than Most Others
  • Figure 4-1: Median Age of Black and Other Population Segments, 2015
  • Figure 4-2: Percent of Black and Non-Hispanic White Populations Over and Under 40 Years of Age,2015
  • Blacks Key Segment of Younger Age Groups
  • Figure 4-3: African-Americans as Percent of Selected Age Groups, 2014
  • African-Americans Help Shape Multicultural Shift
  • Figure 4-4: Non-Hispanic White and Multicultural Population Segments as Percent of U.S. Population,2015
  • Women More Predominant in Black Population
  • Figure 4-5: Percent of Women by Age Group, African-American vs. Total Population, 2014
  • EDUCATIONAL ATTAINMENT
  • More African-Americans Achieve Educational Success
  • Figure 4-6: Educational Attainment of African-American vs. All Adults 25 Years Old and Over, 2014
  • Figure 4-7: Educational Attainment of African-Americans 25 Years Old and Over,2005 vs. 2014
  • Table 4-1: Number of African-Americans with Associate's Degree or Higher, 2005 vs. 2014
  • Figure 4-8: Percent Increase in Number of African-American and All Adults 25 Years Old and Over with Associate's Degree or Higher, 2005-2014
  • Wider On-Campus Gender Gap Creates Greater Educational Disparity
  • Figure 4-9: Percent of African-American Men and Women Enrolled in Undergraduate or Graduate Institution, 2005 vs. 2014
  • Figure 4-10: Men and Women as Percent of Those Enrolled in Undergraduate or Graduate Institutions, African-American vs. All, 2014
  • Figure 4-11: Men and Women as Percent of Those 25 Years Old and Over with Associates Degree or Higher, African-American vs. All, 2014
  • Gender Gap Keeps Widening
  • Figure 4-12: Percent of African-American Men and Women 25 Years Old and Over with Associate's Degree or Higher, 2005 vs. 2014
  • Figure 4-13: Number of African-Americans 25 Years Old and Over with Associate's Degree or Higher by Gender, 2014
  • OCCUPATIONAL TRENDS
  • African-American Employment Concentrated in Service and Sales
  • Figure 4-14: Occupational Categories: African-American vs. All Adults, 2014
  • Professional Employment on Upswing
  • Figure 4-15: Number of African-Americans in Management, Professional, Science and Arts Occupations, 2005 vs. 2014
  • Table 4-2: Number of African-Americans in Professional and Related Occupations,2005 vs. 2014
  • Black Women Predominate in Many Management and Professional Occupations
  • Table 4-3: Percent of African-American Men and Women Employed in Management, Business, Science and Arts Occupations, 2014
  • Table 4-4: Women as Percent of Those Employed in Management, Business, Science and Arts Occupations, African-American vs. All, 2014
  • HOUSEHOLD AND PERSONAL INCOME
  • Household Income Still Lags Behind the Average
  • Figure 4-16: Distribution of Household Income, African-American vs. All Households, 2014
  • Figure 4-17: Mean Household Income by Race and Hispanic Origin, 2014
  • Number of Affluent Black Households Grows Faster Than Average
  • Table 4-5: Increase in Number of Households with Income of $75,000 or More, African-American vs. All Households, 2005-2014
  • Figure 4-18: Number of African-American Households with Income of $100,000 or More, 2005 vs. 2014
  • One in Three African-Americans Earn $50,000 and Over
  • Table 4-6: Number of African-Americans Working Full-Time, Year-Round or More by Level of Personal Income and Educational Attainment, 2014
  • Table 4-7: Number of Black Men Working Full-Time, Year-Round or More by Level of Personal Income and Educational Attainment, 2014
  • Table 4-8: Number of Black Women Working Full-Time, Year-Round or More by Level of Personal Income and Educational Attainment, 2014
  • HOUSEHOLD AND FAMILY STRUCTURE
  • African-American Household Structure More Diverse
  • Figure 4-19: Type of Household, African-American vs. All Households, 2015
  • African-American Households Are of Average Size
  • Figure 4-20: Average Household Size, African-American vs. All Households, 2014
  • Marriage Less Common
  • Table 4-9: Marital Status of Men and Women 15 Years Old and Over, African-American vs. All, 2014
  • Half of African-American Children Live With One Parent
  • Table 4-10: Living Arrangements of Children under 18, African-American vs. All Children, 2015

CHAPTER 5 - AFRICAN-AMERICAN BUYING POWER

  • TRENDS IN AFRICAN-AMERICAN BUYING POWER
  • African-Americans Register Above-Average Growth in Aggregate Income
  • Figure 5-1: Percent Increase in Aggregate Personal Income, African-American vs. Other Consumers, 2004-2014
  • Table 5-1: Aggregate Personal Income, African-American vs. Other Population Segments, 2014
  • Figure 5-2: Percent of Aggregate Personal Income, African-American vs. Other Population Segments, 2014
  • Expenditures by African-American Consumers Show Significant Growth
  • Table 5-2: Growth in Number of African-American and Other Households, 2004-2014
  • Figure 5-3: Percent Growth in Number of African-American and Other Households, 2004-2014
  • Table 5-3: Growth in Aggregate Consumer Expenditures, African-American vs. Other Households,2004-2014
  • Figure 5-4: Percent Growth in Aggregate Consumer Expenditures, African-American vs. Other Households, 2004-2014
  • African-American Buying Power Reaches $1.3 Trillion
  • Table 5-4: Buying Power of African-American Consumers, 2010-2015
  • African-American Buying Power Concentrated in Large Urban Areas
  • Table 5-5: Top 10 African-American Markets Ranked by Buying Power, 2014
  • Table 5-6: Number of African-American Households with Income of $75,000 or More in Top Ten African-American Markets, 2014
  • PROJECTED GROWTH IN AFRICAN-AMERICAN BUYING POWER
  • Factors Affecting Growth in African-American Buying Power
  • Figure 5-5: Percent Population Growth 2015-2020, African-Americans vs. Non-Hispanic Whites
  • Table 5-7: African-American Households by Income Level, 2005 vs. 2014
  • Figure 5-6: Percent of African-American vs. Other Consumers Ranked as “Highly Confident,” 2016
  • Figure 5-7: Unemployment Rate of African-American and Other 25- to 54-Year-Olds,2010-2015
  • African-American Buying Power Will Increase at Healthy Rate
  • Table 5-8: Projected Growth in Buying Power of African-American Consumers, 2015-2020

CHAPTER 6 - RECENT CONSUMER SPENDING TRENDS

  • OVERVIEW
  • Spending Priorities Differ
  • Table 6-1: Key Differences in Spending Priorities of African-American and Other Households by Expenditure Category, 2015
  • Recent Spending Trends Highlighted
  • Table 6-2: Key Increases in Average Annual Consumer Expenditures of African-American Households by Expenditure Category, 2012-2015
  • CONSUMER SPENDING HIGHLIGHTS: HOME ENTERTAINMENT
  • Figure 6-1: Allocation of Entertainment Expenditures by African-American Households by Category, 2015
  • Figure 6-2: Allocation of Entertainment Expenditures by Other American Households by Category, 2015
  • Figure 6-3: Aggregate Expenditures on Audio and Visual Equipment and Services, African-American vs. Other Households, 2015
  • Black Consumers More Likely to Be Planning to Purchase Home Electronics
  • Figure 6-4: Percent of African-American and Other Households Owning Three or More DVD Players and Four or More TVs, 2016
  • Table 6-3: Percent of African-American and All Households Planning to Purchase Home Electronics Equipment by Category, 2016
  • Table 6-4: Percent of African-American and All Households Subscribing to Premium Cable Channels by Name of Channel, 2016
  • SPENDING HIGHLIGHTS: APPAREL AND PERSONAL CARE PRODUCTS
  • Table 6-5: Percent of Total Consumer Expenditures Allocated to Apparel, African-American vs. Other Households, 2015
  • Apparel Purchases Total $26 Billion
  • Table 6-6: Aggregate Expenditures by African-American Households for Apparel, 2015
  • Black Households Differ from Other Households in Apparel Spending Priorities
  • Figure 6-5: Expenditures on Apparel by Category, African-American vs. Other Households, 2015
  • Figure 6-6: Percent of African-American and Other Households Spending $400 or More in Past 12 Months on Children's Apparel, 2016
  • Personal Care Items Get High Priority
  • Figure 6-7: Aggregate Spending by African-American Households on Personal Care Products and Services, 2012-2015
  • Figure 6-8: Spending by African-American vs. Other Consumers on Fragrances in Last 12 Months (Men and Women), 2016
  • SPENDING HIGHLIGHTS: HOME IMPROVEMENT AND HOME FURNISHINGS
  • Black Homeowners Increase Spending on Home Repairs and Maintenance
  • Figure 6-9: Aggregate Expenditures by African-American Homeowners on Maintenance, Repairs, Insurance and Other Expenses, 2012 vs. 2015
  • Black Homeowners Solid Customers for Home Improvement Outlets
  • Table 6-7: Amount Spent on Home Improvements in Last 12 Months by African-American and Other Homeowners, 2016
  • Figure 6-10: Percent of African-American and Other Homeowners Planning to Remodel in Next 12 Months, 2016
  • Spending on Appliances Up Sharply
  • Table 6-8: Aggregate Expenditures on Selected Categories of Home Furnishings and Equipment by African-American and Other Households, 2012 vs. 2015
  • CONSUMER SPENDING HIGHLIGHTS: AUTOMOTIVE
  • Black Consumers Help Drive Auto Buying Boom
  • Table 6-9: Aggregate Spending on Automotive Vehicles, African-American vs. Other Households,2012 vs. 2015
  • Figure 6-11: Percent Increase in Aggregate Spending on Automotive Vehicles, African-American vs. Other Households, 2012-2015
  • Figure 6-12: African-American Households as Percent of Aggregate Spending on Automotive Vehicles, 2012 vs. 2015
  • Figure 6-13: African-American Households as Percent of Growth in Total Aggregate Spending on Automotive Vehicles, 2012-2015
  • African-American Expenditures on New Cars and Trucks Up 51%
  • Table 6-10: Aggregate Spending on New Cars and Trucks, African-American vs. Other Households,2012 vs. 2015
  • Figure 6-14: Percent Increase in Aggregate Spending on New Cars and Trucks, African-American vs. Other Households, 2012-2015
  • Used Autos Retain Appeal
  • Table 6-11: Aggregate Spending on Used Cars and Trucks, African-American vs.
  • Other Households, 2012 vs. 2015
  • Figure 6-15: Percent Increase in Aggregate Spending on Used Cars and Trucks, African-American vs. Other Households, 2012-2015
  • Figure 6-16: Percent of Aggregate Spending on Automotive Vehicles Allocated to Used Cars and Trucks, African-American vs. Other Households, 2012-2015
  • CONSUMER SPENDING HIGHLIGHTS: INSURANCE
  • Health Insurance Expenditures Up Dramatically
  • Table 6-12: Aggregate Spending on Health Insurance, African-American vs. Other Households,2012 vs. 2015
  • Spending on Vehicle Insurance Flat
  • Table 6-13: Aggregate Spending on Vehicle Insurance, African-American vs. Other Households,2012 vs. 2015
  • Spending on Life and Other Personal Insurance Declines
  • Table 6-14: Aggregate Spending on Life and Other Personal Insurance, African-American vs. Other Households, 2012 vs. 2015
  • CONSUMER SPENDING HIGHLIGHTS: FOOD
  • African-Americans Join Eating Out Trend
  • Table 6-15: Aggregate Spending on Food at Home and Food Away From Home, African-American vs. Other Households, 2012 vs. 2015
  • African-Americans Major Customer Base for Fast Food and Family Restaurants
  • Figure 6-17: Percent Who Are Frequent Visitors to Fast Food and Family Restaurants in
  • Past 30 Days, African-American vs. Other Households, 2016

CHAPTER 7 - USE OF FINANCIAL SERVICES BY AFRICAN-AMERICANS

  • BANKING SERVICES
  • Black Consumers Increase Use of Banking Services
  • Table 7-1: Number of African-American vs. Other Consumers with Checking or Savings Accounts,2006 vs. 2016
  • African-Americans Important Growth Segment for Banks
  • Figure 7-1: African-Americans as Percent of Consumers with Checking or Savings Accounts,2006 vs. 2016
  • Figure 7-2: African-Americans as Percent of Growth in Number of Consumers with Checking Accounts, 2006-2016
  • CREDIT AND DEBIT CARDS
  • Black Consumers Turn Away From Cash Transactions
  • Figure 7-3: Percent Agreeing “I Often Prefer to Pay Cash for Things I Buy,” 2016
  • Use of Credit Cards on the Rise, Especially Among Affluent Blacks
  • Table 7-2: Number of African-American vs. Other Consumers Using Credit Cards, 2006 vs. 2016
  • Table 7-3: Number of African-American vs. Other Consumers with Household Income of $75,000 or More Using Credit Cards, 2006 vs. 2016
  • Figure 7-4: African-Americans as Percent of Growth in Number of Consumers Using Credit Cards,2006-2016
  • Department Store Cards Show Highest Growth
  • Table 7-4: Number of African-American vs. Other Consumers Using Credit Cards by Type of Card,2006 vs. 2016
  • Dramatic Increase in Debit Card Use
  • Table 7-5: Number of African-American vs. Other Consumers Using Debit Cards, 2006 vs. 2016
  • Figure 7-5: Percent Increase in Number of African-American vs. Other Consumers Using Debit Cards, 2006-2016
  • Figure 7-6: African-Americans as Percent of Growth in Number of Consumers Using Debit Cards,2006-2016
  • MasterCard Debit Card Gains Ground Among African-Americans
  • Table 7-6: Number of African-American vs. Other Consumers Using Debit Cards by Type of Card,2006 vs. 2016
  • INSURANCE
  • African-Americans Place High Value on Life Insurance
  • Figure 7-7: Percent of African-American vs. Other Consumers Agreeing “When It Comes To Life Insurance, I Make Sure I Am Well-Insured by Having All the Coverage I Need” by Household Income Level, 2016
  • Figure 7-8: African-American Households as Percent of Households with Life Insurance,2006 vs. 2016
  • More Black Consumers View Life Insurance as Investment Vehicle
  • Table 7-7: Type of Life Insurance Policy Owned by African-American Households, 2006 vs. 2016
  • Auto Insurance Registers Gain Among Black Consumers
  • Table 7-8: Number of African-American and Other Households with Automotive Insurance,2006 vs. 2016
  • Figure 7-9: Percent of African-American and Other Households Owning Automotive Insurance,2006 vs. 2016
  • Figure 7-10: African-Americans as Percent of Growth in Number of Households Owning Automotive Insurance, 2006-2016
  • Number of Black Households with Homeowners Insurance Shows Steady Growth
  • Table 7-9: Number of African-American and Other Households with Homeowners Insurance,2006 vs. 2016
  • Figure 7-11: Percent of African-American and Other Households with Homeowners Insurance,2006 vs. 2016
  • Black Consumers More Likely to Buy Homeowners Insurance Directly from Company
  • Figure 7-12: How African-American and Other Households with Homeowners Insurance Obtained Their Policy, 2006-2016
  • Market for Renters Insurance Explodes
  • Table 7-10: Number of African-American and Other Households with Renters Insurance,2006 vs. 2016
  • Figure 7-13: African-Americans as Percent of Growth in Number of Households with Renters Insurance, 2006-2016

CHAPTER 8 - MARKETING TRENDS

  • OVERVIEW
  • Brands Can Reach Black Consumers on Social Media
  • Figure 8-1: Attitudes of African-American vs. Other Consumers Toward Social Media, 2016
  • Product Placement Gets Thumbs Up From Black Consumers
  • Table 8-1: Effectiveness of Product Placement, African-American vs. Other Consumers, 2016
  • TV Advertising Attracts African-American Viewers
  • Table 8-2: Effectiveness of Television Advertising, African-American vs. Other Consumers, 2016
  • BET Retains Top Spot Among African-American Viewers
  • Figure 8-2: Cable Television Networks Most Popular Among African-Americans, 2016
  • MARKETING APPROACHES
  • JPMorgan Chase Invests in African-American Entrepreneurs
  • Illustration: JPMorgan Chase and VEDC Support African-American-Owned Small Businesses
  • Prudential Highlights African-American Businesses
  • Illustration: Prudential's “Titans of Industry”
  • Allstate Shares Stories “Worth Telling”
  • Illustration: Allstate's “Worth Telling” Campaign
  • Wells Fargo Celebrates African-American Culture
  • Illustration: Wells Fargo's “Untold Stories” Collection
  • Illustration: Wells Fargo's Customized Debit and Credit Cards
  • State Farm Reaches Out to African-American Community
  • Ford Honors Unsung Heroes
  • Illustration: Ford's Freedom Unsung Program
  • Hyundai Recognizes Women of Color
  • Illustration: Hyundai's Salute Her Campaign
  • Lexus Sponsors Show on TV One
  • Illustration: Lexus Verses and Flow
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