寵物用品與寵物照護用品 : 美國市場與全球展望 是由出版商Packaged Facts在2010年02月所出版的。
這份英文市場調查報告書包含400 pages 價格從美金4890起跳。
本報告書中有關於美國的寵物用品以及寵物照護產品市場與全球市場的展望之報告的整合、美國以及世界寵物用品・寵物照護用品的銷售成績，預測，流通路徑，市場規模，新產品發售動向，主要企業動向、其他市場影響因子統整，概述如下。
美國寵物用品・寵物照護用品市場（第8版）
第1章 總綱
第2章 市場
第3章 販售公司
- 競爭概要
- 販售公司與品牌劃分
- 企業資料：Central Garden & Pet
- 企業資料：Drs. Foster & Smith
- 企業資料：Hartz Mountain Corp
- 企業資料：Sergeant's Pet Care, Inc
- 企業資料：Doskocil (Petmate)
- 企業資料：Spectrum Brands
第4章 行銷與新產品動向
第5章 零售通路動向
- 對經濟的關注：交叉通路的競爭激化
- "其他"店舗的寵物用品購買者：2009年
- PetSmart/Petco Dynamic Duo
- 其他的頂尖寵物専門連鎖
- 企業資料：PetSmart, Inc.
- 企業資料：Petco Animal Supplies, Inc.
- 獨立系寵物店的經濟困境
- 超級市場的掙扎
- 自然派超級市場動向
第8章 消費者
- 寵物飼主動向
- 貓狗用品的購買：概要
- 消費者焦點：跳蚤・虱子相關用品
- 消費者焦點：絲蟲預防製品
- 消費者焦點：貓廁所
- 消費者焦點：寵物用的附贈品
寵物用品與寵物照護產品:全球市場概要（2010年）
緒論
全球市場概要
全球寵物照護產品銷售量
- 全球寵物用品零售銷量：2005・2009・2014年
- 美國零售銷量的鈍化
- 市場規模：依地區與流經通路
- 全球寵物用品的銷售規模：地域別：2009年
- 新興國家市場的零售擴大：成長關鍵
- 全球銷售：依流通管道
- 全球銷售規模：依地區：非食物寵物用品 vs. 寵物飼料：2009年
- 寵物產品販售業者排行
- 全球寵物產品市場的領導者：2009年
- 全球新產品的發售
- 全球寵物用品的發售件數：2005-2009年
- 全球寵物用品的發售件數：各地區規模：2005・2007・2009年
- 全球主要販售公司
- Top10企業：依新產品發售件數：2005- 2009年
- 主要訴求點：高級性
- 包裝標籤・行銷重點的前20項目
- 世界市場動向
- 人性化
- 寵物年齢･肥胖與健康
- 便利性
- 人類高齢化的影響
- 都市的影響
- 北美堅持的寵物保險
- 飼料/非飼料的交叉點
- 網路的影響
- BRIC各國的寵物市場，其他
Abstract
Even as the economic picture improves, consumers remain cautious about
spending, including in terms of the pet products they buy. Having lived up to
its “recession-resistant” reputation once again, the business
therefore continues to face challenges that have retailers, marketers and
product developers relying more heavily than ever before on the all-important
notion of pets as family. Accordingly, themes including health, function,
comfort, safety, gifting, travel, and yes pet pampering are all weighing
heavily on the value scale as market participants look to strike the perfect
balance in pet categories across the board.
Tapping into Packaged Facts' extensive pet market report collection and
analyst expertise, Pet Supplies and Pet Care Products in the U.S., 8th
Edition: Pet Health and Pampering: The New Value Equation provides
detailed market breakouts and insights not available elsewhere. Covering
non-food pet supplies of all types and for all companion animal types, the
report examines trends in flea/tick care products, cat litter, toys, rawhide
chews, bedding, grooming products, supplements, clean-up products and many
other product segments. Using 2009 as the base year, it charts sales since
2005 and forecasts sales through 2014; breaks the market out by animal type
and product category in both the mass-market and pet specialty channels;
presents dollar sales and market share for leading marketers and brands;
analyzes competitive strategies and shifts; profiles top companies and market
innovators; analyzes new product trends; and provides demographic and
psychographic profiles of product purchasers.
Trends examined include product positioning vis-a-vis the new economy; product
humanization and pet pampering; natural, organic and “green”
appeals; corporate responsibly and cause marketing; celebrity marketing and
licensing (here comes Martha!); pet travel and convenience products; and
gift/holiday fare. Special features include an expanded discussion of pet
supplies purchasing by change in economic situation and by retail channel,
focusing on cross-channel shopping and shopper loyalty; and proprietary pet
owner survey data collected by Packaged Facts focusing on the economy and on
the natural/organic products segment.
Meanwhile, pet market themes including humanization, health and convenience
drive the world market for pet supplies, while taking on different meanings
according to level of market development. And primarily because of these
trends - coupled with the ongoing expansion of major multinational pet product
marketers, pharmaceutical outfits, and big-box retailers - global sales of pet
care products continue to rise despite the economic times. Pet Supplies and
Pet Care Products: Global Market Overview 2010 charts global sales of
non-food pet products for the 2005-2009 and 2009-2014 periods, comparing sales
of non-food supplies with sales of pet food and pet products overall, and
providing additional 2009 breakouts by world region, marketer and distribution
channel. New product trends are quantified in terms of number of product
launches (reports and SKUs), which are further broken out by world region,
marketer, and package tag/marketing claim. Trends in the all-important BRIC
nations of Brazil, Russia, India and China are charted separately, as is the
market involvement of Spectrum Brands (United Pet Group and Tetra), Canada' s
Rolf C. Hagen, Hartz Mountain (owned by Japan' s Sumitomo) and leading pet
market catalog/online seller Drs. Foster & Smith.
Report Methodology
The information in these reports was obtained from primary and secondary
research. Primary research entailed attendance at the Global Pet Expo and
Petfood Forum trade events from 2005 through 2009; consultations with pet
product manufacturers and expert members of the trade; and an on-site
examination of retail venues. Secondary research included extensive Internet
canvassing and research- and data-gathering from relevant consumer business
and trade publications; company reports including annual reports, press
releases, and conference calls; company profiles in trade and consumer
publications; government reports; and other pet market reports by Packaged
Facts.
Sales estimates are based data from the above sources as well as Information
Resources, Inc.' s (IRI) InfoScan Review, with data on new product
introductions provided by Product Launch Analytics, a Datamonitor service.
Analysis of consumer attitudes and demographics primarily derives from data
compiled by Experian Simmons, New York, NY. On an ongoing basis, Experian
Simmons conducts booklet-based surveys of a large and random sample of
consumers who in aggregate represent a statistically accurate cross-section of
the U.S. population. The Summer 2009 survey primarily cited in this report is
based on 24,728 respondents, including 13,814 pet owners, 9,739 dog owners,
and 6,033 cat owners.
The reports also include data from Packaged Facts' February 2009 online poll
of 1,668 pet owners; and data provided through special arrangements with the
American Pet Products Association (APPA National Pet Owner Surveys); PET AGE
(annual Retailer Reports); Pet Product News International (annual State of the
Industry Reports); and the American Veterinary Medical Association.
Table of Contents
Pet Supplies and Pet Care Products in the U.S., 8th Edition: Pet Health and Pampering: The New Value Equation
Chapter 1: Executive Summary
- Introduction
- Market Definition
- Four IRI-Tracked Product Categories
- Report Methodology
- The Market
- Retail Sales Slow in 2009
- Figure 1-1: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in
millions of dollars)
- IRI-Tracked Sales at $1.9 Billion
- Sales by Product Type
- Natural and Organic Product Sales and Market Share
- Retail Channel Shares and Trends
- State of the Market
- The Marketers
- Number and Types
- Second-Tier Multi-Category Marketers
- Natural Product Specialists
- Nestle Purina Leads in IRI-Tracked Sales
- Mergers & Acquisitions
- Celebrities Weight In
- Licensing Bigger Than Ever
- The Private-Label Factor
- Marketing and New Product Trends
- Pet Market Advertising Tops $500 Million
- Non-Traditional Media
- Social Networking
- Cause-Related Marketing
- “Green” Initiatives
- 2009 a Record Year for New Product Entries
- Dominant Themes Involve Premium Appeals
- Retail Channel Trends
- Economic Concerns Intensify Cross-Channel Competition
- The PetSmart/Petco Dynamic Duo
- Pet Superstores vs. Discount Stores
- Independents and Supermarkets Continue to Slide
- Non-Traditional Channels Gaining Ground
- Independent Pet Stores Feel Economic Pinch
- The Consumer
- 53% of Households Own Pets
- Overview of Dog and Cat Supply Purchasing
- Figure 1-2: Household Purchasing Rates for Dog or Cat Supplies by
Category, 2009 (percent of U.S. households)
- Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies
Chapter 2: The Market
- Introduction
- Market Definition
- Four IRI-Tracked Product Categories
- Trade Associations and Shows
- Regulatory Agencies and Trends
- Report Methodology
- Market Size and Growth
- Retail Sales Slow in 2009
- Table 2-1: U.S. Retail Sales of Pet Supplies, 2005-2009 (in millions of
dollars)
- IRI-Tracked Sales at $1.9 Billion
- Table 2-2: IRI-Tracked Sales of Pet Supplies, 2005-2009 (in millions of
dollars)
- Table 2-3: IRI-Tracked Sales of Pet Supplies by Category, 2009 vs. 2008
(in millions of dollars and units)
- Table 2-4: IRI-Tracked Sales of Pet Supplies: By Category, 2005-2009 (in
millions of dollars)
- Table 2-5: Growth of IRI-Tracked Sales of Pet Supplies: By Category,
2006-2009 (percent)
- Table 2-6: Dollar Change in IRI-Tracked Sales of Pet Supplies by
Category, 2005-2009 (in millions of dollars)
- Market Composition
- Sales by Product Type
- Figure 2-1: Share of U.S. Retail Sales of Pet Supplies by Animal Type:
2009 (percent)
- Share of Dog Supply Sales by Product Category
- Table 2-7: Share of U.S. Retail Sales of Dog Supplies: By Category, 2009
(in millions of dollar and percent share)
- Table 2-8: Average Annual Dog Supply Expenses: By Category, 2009 (in
dollar)
- Share of Cat Supply Sales by Product Category
- Table 2-9: Share of U.S. Retail Sales of Cat Supplies: By Category, 2009
(in millions of dollars and percent share)
- Table 2-10: Average Annual Cat Supply Expenses: By Category, 2009 (in
dollar)
- Share of IRI-Tracked Sales by Product Category
- Table 2-11: Share of IRI-Tracked Sales of Pet Supplies by Product
Category: 2003, 2006 and 2009 (percent)
- Share of Independent Pet Store Sales by Animal Type
- Table 2-12: Share of Independent Pet Store Pet Supply Sales by Category:
2005-2008 (percent)
- Share of Dog Category Sales by Product Type
- Table 2-13: Share of Independent Pet Store Sales of Dog Products: By
Category, 2005-2008 (percent)
- Share of Fish Category Sales by Product Type
- Table 2-14: Share of Independent Pet Store Sales of Fish Products: By
Category: 2005 vs. 2008 (percent)
- Share of Cat Category Sales by Product Type
- Table 2-15: Share of Independent Pet Store Sales of Cat Products: By
Category, 2005-2008 (percent)
- Share of Small Mammal Sales by Product Type
- Table 2-16: Share of Independent Pet Store Sales of Small Mammal
Products: By Category, 2008 (percent)
- Share of Bird Category Sales by Product Type
- Share of Herptile Category Sales by Product Type
- Table 2-17: Share of Independent Pet Store Sales of Bird Products: By
Category, 2005 vs. 2008 (percent)
- Table 2-18: Share of Independent Pet Store Sales of Herptile Products:
By Category, 2008 (percent)
- Natural and Organic Product Sales and Market Share
- Figure 2-2: U.S. Retail Sales of Natural and Organic Pet Care Products:
2004, 2009 and 2014 (in millions of dollars)
- Figure 2-3: U.S. Retail Sales and Share of Natural Pet Care Products: By
Category, 2004 vs. 2009 (percent)
- Retail Channel Shares and Trends
- Table 2-19: Share of Pet Supply Sales: By Retailer Type, 2006 vs. 2009
(percent)
- Dog/Cat Household Pet Supply Purchasing by Channel
- Table 2-20: Pet Product Purchasing Patterns Among Dog or Cat Owners: By
Retail Channel, 2007-2009 (percent of U.S. dog- or cat-owning households)
- Market Outlook
- State of the Market
- Recession Receding - Slowly
- Pet Market Impact
- Table 2-21: Percent of Pet Owners Who Anticipate Spending Less on Pet
Food/Supplies or Pet Services in Next 12
- Months, February 2009
- Table 2-22a: Pet Owner Patterns: By Change in Financial Situation
Compared With 12 Months Ago, 2009 (percent of U.S. pet-owning households)
- Table 2-22b: Pet Owner Population: By Change in Financial Situation
Compared With 12 Months Ago, 2009 (millions of number of U.S. pet-owning
households)
- Table 2-22c: Pet Owner Indexes: By Change in Financial Situation
Compared With 12 Months Ago, 2009 (U.S. petowning households)
- Human/Animal Bond a Potent Force
- Figure 2-4: “Consider My Pet(s) Part of the Family”: By
Percent of Pet, Dog/Cat, Dog and Cat Owners, February 2009 (percent)
- Table 2-23: Mean Number of Veterinary Visits: By Human/Animal Bond Among
Dog and Cat Households, 2006
- Table 2-24: Mean Veterinary Expenditures: By Human/Animal Bond Among Dog
and Cat Households, 2006 (in dollars)
- All Things Pet Health
- Product Safety a Growing Concern
- Natural/Organic Products
- Table 2-25: Percent of Pet Owners Who Purchased Natural/Organic Pet
Products in Last 3 Months: Dog Owners vs. Cat Owners, February 2009 (percent
of U.S. dog or cat owners)
- Table 2-26: Percent of Pet Owners Who Would Buy More Natural/Organic Pet
Products If They Were More Available or More Affordable, February 2009
(percent of U.S. dog or cat owners)
- Functional Products
- Figure 2-5: U.S. Retail Sales of Natural and Organic Pet Products: 2003,
2007 and 2012 (in millions of dollars)
- Figure 2-6: U.S. Retail Sales of Pet Supplements and Nutraceutical
Treats: 2003, 2007 and 2012 (in millions of dollars)
- Figure 2-7: U.S. Retail Sales of Pet Medications: 2003, 2007
- and 2012 (in billions of dollars)
- Senior, Overweight and Special Needs Pet Products
- Figure 2-8: Share of U.S. Retail Sales of Senior, Weight Management and
Special Needs Pet Products: By Category, 2008 (percent)
- Premium Demographics Helping to Drive Expenditures
- Table 2-27: Average U.S. Household Expenditures on Pet Supplies:
1998-2008 (in dollars)
- Table 2-28: Share of U.S. Pet Supplies Expenditures: $70K+ vs. Under
$70K Income Brackets, 1998-2008 (percent)
- Table 2-29: $70K+ Household Share of U.S. Pet Market Expenditures: Total
and By Category, 1998 vs. 2008 (percent)
- Impact of Aging Pet Population
- Figure 2-9: Percentage of Dogs and Cats Age 6 and Over: 1996 vs. 2006
(percent)
- Impact of Pet Overweight, Obesity
- Table 2-30: Percentage and Number of Overweight and Obese Dogs and Cats,
2008
- Table 2-31: Percentage and Number of Overweight and Obese Dogs and Cats,
2007
- Rise in Pet Travel Favors Many Product Categories
- Favorable Trends in Pet Ownership
- Figure 2-10: Household Penetration Rates for Selected Dogor Cat-Owning
Classifications: 2003 vs. 2009 (percent of U.S. households)
- Table 2-32: Household Penetration Rates for Selected Pet-Owning
Classifications, 2007-2009 (percent of and number of U.S. households in
millions)
- More Pets than People
- Table 2-33: Number of Pets in the United States by Type: 2000, 2002,
2004, 2006 and 2008 (number in millions and percent)
- Impact of Boomers and Graying Population
- Figure 2-11: Dog or Cat Ownership Rates by Age Bracket: 2003 vs. 2009
(percent of U.S. households)
- Table 2-34: Household Penetration Rates for Selected Pet-Owning
Classifications: By Generational Cohort, 2009 (percent of U.S. households)
- Table 2-35: Household Populations for Selected Pet-Owning
Classifications: By Generational Cohort, 2009 (number of U.S. households in
millions)
- Table 2-36: Indexes for Selected Pet-Owning Classifications: By
Generational Cohort, 2009 (U.S. households)
- Table 2-37: Number and Share of Total U.S. Population Growth for
Selected Age Brackets: 2010, 2015 and 2020 (in thousands of number and
percent)
- Role of Gen Ys and Gen Xers
- No-Kid Pet Household Clout
- Table 2-38: Childless Dog or Cat Owners: Dog/Cat Ownership Rates and
Share of Total Dog/Cat Owners: 2003, 2006 and 2009 (percent)
- Celebrity Involvement and Pet-Themed Hit TV Series
- Looking Ahead: Trends and Opportunities
- Table 2-39: Projected U.S. Retail Sales of Pet Supplies: 2009-2014 (in
millions of dollars)
Chapter 3: The Marketers
- Competitive Overview
- Number and Types
- Multi-Category Market Leaders
- Second-Tier Multi-Category Marketers
- Natural Product Specialists
- Category Leaders
- Cat Litter
- Flea/Tick-Control Products
- HBC (Grooming, Supplements, Oral Care)
- Clean-Up/Odor-Control Products
- Dog Chews
- Toys
- Training/Containment Products
- Shelter, Crates, Carriers, Furniture
- Non-Dog/Cat Supplies
- Mergers & Acquisitions
- Table 3-1: Timeline of U.S. Pet Supplies Marketer and Brand Acquisitions
and Sales: 2004-2009
- Human Product Mega-Marketers
- Illustration 3-1: Orvis Dog Bed Selector Website Banner
- Impact of Retailer Consolidation
- Non-Food/Food Cross-Over
- Mass/Pet Specialty Cross-Over
- Channel and Retailer Exclusivity
- Celebrities Weight In
- Cesar Millan
- Martha Stewart
- Retailer Exclusivity
- Licensing Bigger Than Ever
- Illustration 3-2: Advertising for Vo-Toys' Licensed Jeep Pet Products
Collection
- Disney' s Bolt
- Pet Market Licensing Leaders
- Jakks Pacific
- Illustration 3-3: Advertising for Jakks Pacific' s Licensed AKC Pet
Product Line
- Illustration 3-4: Jakks Pacific' s Minnie Mouse Pet Apparel
- Pet Brands
- Purina Jumps In
- The Kid Factor
- Licensing Pros and Cons
- The Private-Label Factor
- Table 3-2: IRI-Tracked Sales of Private-Label Pet Supplies by Category:
2003, 2006 and 2009 (in millions of dollars and percent)
- Table 3-3: U.S. Market for Pet Supplies: Selected Marketers and Leading
Brands, 2009
- Marketer and Brand Shares
- Methodology
- Nestle Purina Leads in IRI-Tracked Sales
- Figure 3-1: Top Marketers of Pet Supplies by Share of IRITracked Sales:
2006 vs. 2009 (percent)
- Cat Litter Category: Consolidated But Still Branching Out
- Figure 3-2: Top Marketers of Cat Litter by Share of IRITracked Sales:
2006 vs. 2009 (percent)
- Competition Up in Natural Niche
- Figure 3-3: Top Natural Cat Litter Brands by Share of IRITracked Sales:
2006 vs. 2009 (percent)
- Other Dog/Cat Supplies: Category Leader Hartz Suffers Major Loss
- Figure 3-4: Top Marketers of Other Dog/Cat Supplies by Share of
IRI-Tracked Sales: 2006 vs. 2009 (percent)
- Dog Chews: No. 1 Hartz Posts Big Losses
- Figure 3-5: Top Marketers of Dog Chews by Share of IRITracked Sales:
2006 vs. 2009 (percent)
- Non-Dog/Cat Supplies: Central Garden & Pet Coming on Strong
- Figure 3-6: Top Marketers of Non-Dog/Cat Supplies by Share of
IRI-Tracked Sales: 2006 vs. 2009 (percent)
- Brand Rankings in the Pet Specialty Channel
- Table 3-4: Marketer Sales and Shares of Pet Supplies in IRITracked
Outlets by Category: 2008 vs. 2009 (in millions of dollars and percent)
- Table 3-5: IRI-Tracked Sales of Cat Litter by Marketer and Brand: 2008
vs. 2009 (in millions of dollars and percent)
- Table 3-6: Cat Litter Marketers by Dollar Change in IRITracked Sales:
2008 vs. 2009 (in millions of dollars)
- Table 3-7: Cat Litter Brands by Dollar Change in IRI-Tracked Sales: 2008
vs. 2009 (in millions of dollars)
- Table 3-8: IRI-Tracked Sales of Other Dog/Cat Supplies by Marketer and
Brand: 2008 vs. 2009 (in millions of dollars and percent)
- Table 3-9: Other Dog/Cat Supplies Marketers: By Dollar Change in
IRI-Tracked Sales, 2008 vs. 2009 (in millions of dollars)
- Table 3-10: Other Dog/Cat Brands by Dollar Change in IRITracked Sales:
2008 vs. 2009 (in millions of dollars)
- Table 3-11: IRI-Tracked Sales of Dog Chews by Marketer and Brand: 2008
vs. 2009 (in millions of dollars and percent)
- Table 3-12: Dog Chews Marketers by Dollar Change in IRITracked Sales:
2008 vs. 2009 (in millions of dollars)
- Table 3-13: Dog Chews Brands by Dollar Change in IRITracked Sales: 2008
vs. 2009 (in millions of dollars)
- Table 3-14: IRI-Tracked Sales of Non-Dog/Cat Supplies by Marketer and
Brand: 2008 vs. 2009 (in thousands of dollars and percent)
- Table 3-15: Non-Dog/Cat Supplies Marketers by Dollar Change in
IRI-Tracked Sales: 2008 vs. 2009 (in thousands of dollars)
- Table 3-16: Non-Dog/Cat Supplies Brands by Dollar Change in IRI-Tracked
Sales: 2008 vs. 2009 (in thousands of dollars)
- Table 3-17: Pet Specialty Market and Brand Leaders in Key Pet Supply
Categories: 2004, 2006 and 2008
- Competitor Profile: Central Garden & Pet
- A Pet Supplies and Household Garden Market Leader
- Company Acquires Farnam
- A Pet Specialty and Mass-Market Leader
- Table 3-18: IRI-Tracked Sales of Central Garden & Pet Pet Products by
Category: 2008 vs. 2009 (in millions of dollars and percent)
- Illustration 3-5: Central Garden & Pet' s New Comfort Zone Feline Wipes
- Competitor Profile: Drs. Foster & Smith
- The Top U.S. Pet Catalog Marketer
- Building an Internet Presence
- On the Air
- Cause Marketing
- Environmental Commitment
- Aquatic Services
- Competitor Profile: Hartz Mountain Corp
- Corporate Overview
- Mass-Market Sales Slipping
- Table 3-19: IRI-Tracked Sales and Market Share of Hartz Mountain Pet
Supplies, 2005-2009 (in millions of dollars and percent)
- Product Innovation
- Corporate Responsibility
- Hartz Website Includes Online Tip Exchange
- Looking Abroad
- Competitor Profile: Doskocil (Petmate)
- A Multi-Category Pet Supplies Powerhouse
- Building on Innovation
- Problem-Solution Focus
- Aspen a Best-Selling Brand
- Table 3-20: Doskocil' s IRI-Tracked Sales of Dog and Cat Supplies, 2008
vs. 2009 (in millions of dollars and percent)
- Environmental Initiatives
- Competitor Profile: Sergeant' s Pet Care, Inc
- Overview
- Table 3-21: IRI-Tracked Sales and Market Share of Sergeant' s Pet Care,
2005-2009 (in millions of dollars and percent)
- Bulking Up Through Acquisitions
- New Product Innovations
- Increased Web Presence
- Competitor Profile: Spectrum Brands
- Company Overview
- Table 3-22: Share of Spectrum Brands Net Sales, 2007-2009 (percent)
- Abandoning Acquisitions Strategy
- An Optimistic Outlook
- Table 3-23: Spectrum Brands' IRI-Tracked Pet Product Sales, 2008 vs.
2009 (in millions of dollars and percent)
Chapter 4: Marketing and New Product Trends
- Marketing Trends
- Pet Market Advertising Tops $500 Million
- Table 4-1: Media Breakout of U.S. Advertising Expenditures on Pet
Products, 2004-2008 (percent)
- Human/Animal Bond More Important Than Ever
- Illustration 4-1: Advertising for Bayer' s K9 Advantix
- Value-Focused Advertising
- Other Key Themes
- Celebrity Kick
- Trade Advertising and Promotions
- Illustration 4-2: Advertising for Pet Care Systems' Swheat Scoop
- Non-Traditional Media
- Internet Advertising
- Social Networking
- Cause-Related Marketing
- Pet Marketers Embracing Sustainable Initiatives
- Professional Endorsement and “Pro-Branding”
- Brand “Toning”
- Illustration 4-3: Advertising for Bramton' s Vet' s Best Line
- New Product Trends
- 2009 a Record Year for New Product Entries
- Table 4-2: Number of New Pet Supply Product Lines and SKUs, 2005-2009
- Dominant Themes Involve Premium Appeals
- Table 4-3: Top Pet Supply Product Selling Points by Package
Tags/Marketing Claims, 2005-2009
- Leading Marketers by Level of New Product Introductions
- Table 4-4: Top Companies by Number of Pet Supplies New Product Launches:
2005-2009
- Common Denominators in New Product Development
- Value-Added/Functional
- Natural/Organic
- Product Humanization and Pet Pampering
- Illustration 4-4: Advertising for ConairPets' Grooming Clippers
- Illustration 4-5: Advertising for Petmate' s Lifestyle Collection
- Illustration 4-6: Advertising for Liquid Net' s Ultimate Insect Repellant
for Pets
- Illustration 4-7: Advertising for Invisible Fence Training and
Containment Products
- Illustration 4-8: Advertising for Bamboo' s QuadBrush Ultimate Pet
Toothbrush
- Special Needs Products
- Gifting and Luxury Products
- Table 4-5: Pets and Gifts/Birthdays/Holidays: 2008 (percent, dollar, and
number)
- Illustration 4-9: Holiday Advertising for Humane Society Online Store
- Flea/Tick Products
- Illustration 4-10: Advertising for DrsFosterSmith.com
- Value
- Safety
- Natural
- New Drugs and Anti-Diversion Initiatives
- Cat Litter and Accessories
- Illustration 4-11: Advertising for World' s Best Cat Litter
- Illustration 4-12: Oil-Dri Corp' s Cat' s Pride Natural Scoop
- Illustration 4-13: Automated Pet Care Products' Litter-Robot
- Toys
- Interactive
- Senior and Weight-Maintenance
- Illustration 4-14: MultiVet' s SlimCat Food Distributor Ball
- Super-Durable and Combo Chew/Food
- Natural/Organic/Eco-Friendly
- Small Dog Toys
- Dog Chews
- Variety
- Oral Care
- Functional
- “Ethical” Claims
- Grooming Products
- Illustration 4-15: Advertising for Spa Lavish Your Pet' s Spa Colors
Grooming Line
- Illustration 4-16: Advertising for TropiClean' s TropiClean Pet Shampoo
- Illustration 4-17: Advertising for HydroSurge RapidBath
- Supplements
- Illustration 4-18: Advertising for Nestle Purina' s FortiFlora Supplement
- Clean-Up/Odor-Control Products
- Illustration 4-19: Advertising for Procter & Gamble' s Febreze Pet Odor
Eliminators
- Illustration 4-20: Advertising for Kegel' s Fizzion Concentrated Cleaner
- Illustration 4-21: Advertising for Paramount' s AKC and CFA Clean-Up
Products
- Collars, Leashes and Leads
- Illustration 4-22: Skeelo' s LumiLeash Retractable Leash
- Illustration 4-23: Premier Pet' s Eco Gentle Leader Harness
- Illustration 4-24: Website Banner for Coastal Pet' s Earth Soy Collars
and Leads
- Illustration 4-25: Dosha Dog' s Fashion Collars
- Carriers, Crates, Shelter
- Illustration 4-26: Creature Leisure' s The Carry Den XT
- Illustration 4-27: New York Dog' s Little Red Barn Portable Dog Home
- Bedding
- Watering and Feeding Devices
- Illustration 4-28: Omega Paw' s Portion Pacer Dog Bowl
- Illustration 4-29: Veterinary Ventures' Drinkwell 360 Pet Fountain
- Electronic/High-Tech
- Illustration 4-30: Advertising for Panasonic' s PetCam Network Camera
- Illustration 4-31: Advertising for IDtag.com
- Illustration 4-32: White Bear Technologies' RoamEO Pet Location System
- Illustration 4-33: Advertising for Mars Veterinary' s Wisdom Panel MX
- Illustration 4-34: Advertising for New PetSafe Training Products
- Non-Dog/Cat Supplies
- Illustration 4-35: SuperPet USA' s CritterTrail Treat Zone Habitat
- Illustration 4-36: Kaytee' s All-Natural Timothy Hay Plus
- Illustration 4-37: Zoo Med Laboratories' AvianSun Bird Lamp
- Illustration 4-38: T Weiss Organics' Algae Magic Algae Inhibitor
- Convenience/Effectiveness
- Illustration 4-39: Lifegard Aquatics' Lifegard WOW Aquarium Filter/Pump
- Illustration 4-40: Penn-Plax Life-Style Bird Cage
- Illustration 4-41: Casco Group' s biOrb Life Aquarium
Chapter 5: Retail Channel Trends
- Economic Concerns Intensify Cross-Channel Competition
- Pet Supply Shopping by State of Financial Situation
- Table 5-1: Pet Product Purchasing Patterns Among Dog or Cat Owners by
Retail Channel: By Change in Financial Situation Compared With 12 Months
Ago, 2009 (percent of U.S. dog- or cat-owning households)
- Table 5-2: Pet Product Purchasing Indexes Among Dog or Cat Owners by
Retail Channel: By Change in Financial Situation Compared With 12 Months
Ago, 2009 (U.S. dog- or catowning households)
- Pet Superstores vs. Discount Stores
- Table 5-3: Pet Product Purchasing Patterns Among Dog or Cat Owners: By
Retail Channel, 2007-2009 (percent and millions of number of U.S. dog- or
cat-owning households)
- Independents and Supermarkets Continue to Slide
- Non-Traditional Channels Gaining Ground
- Table 5-4: Shopping Rates for Selected Retail Chains and
Internet/Catalog Merchants Among Dog or Cat Owners Who Purchase Pet Supplies
at “Other” Outlets, 2009 (percent and index of U.S. dog- or
cat-owning households)
- Table 5-5: Overview of Retail Channel Loyalty in Pet Product Purchasing
Among Dog or Cat Owners, 2004 vs. 2009 (percent and in millions of number of
U.S. dog- or cat-owning households)
- Table 5-6: Retail Channel Loyalty in Pet Product Purchasing Among Dog or
Cat Owners, 2007-2009 (percent and in millions of number of U.S. dog- or
cat-owning households)
- Figure 5-1: Percent of Pet Product Customers Who Shop Across Channels:
By Major Retail Sector, 2004 vs. 2009 (U.S. dog- or cat-owning households)
- The PetSmart/Petco Dynamic Duo
- Table 5-7: PetSmart and Petco Combined Sales: 2001-2008 (in millions of
dollars)
- Other Top-Ranked Pet Specialty Chains
- Company Profile: PetSmart, Inc.
- Table 5-8: PetSmart Sales: 1999-2008 (in millions of dollars)
- Expansion, Growth Despite Down Economy
- Table 5-9: Number of PetSmart Stores in Operation, 1999-2009
- Impact of Economic Downturn
- Martha Stewart Line to Debut as PetSmart Exclusive
- Rewarding Customer Loyalty Key to Success
- Company Profile: Petco Animal Supplies, Inc.
- Table 5-10: Petco Annual Sales: 2000-2008 (in millions of dollars)
- Table 5-11: Number of Petco Stores in Operation, 1999-2009
- Celebrity Tie-Ins
- Petco Tests “Unleashed” Concept
- A New Staff Training Program
- Marketing and PR
- Independent Pet Stores Feel Economic Pinch
- Table 5-12: Top Challenges Pet Specialty Retailers Face in Next Two
Years: 2008-2009 vs. 2009-2010 (percent)
- Table 5-13: Pet Specialty Retailer Average Gross Dollar Volume:
2001-2008 (in dollars)
- Increasing Competition from Mass, Pet Superstores
- Food Sales Boost Independents' Profile
- Distributors Also Helping Out
- Survival of the Industry
- Walmart Bullish on Pet Supplies
- Target Also Coming on Strong
- Supermarkets Still Struggling to Compete
- Natural Supermarket Trends
- Table 5-14: Share of Pet Product Sales in Natural Supermarkets: By
Category, 2005-2008 (percent)
- Table 5-15: Percent of Dog or Cat Owners Shopping at Trader Joe' s or
Whole Foods, 2005-2009 (percent and number of U.S. dog- or cat-owning adults)
- Table 5-16: Pet Owner Shopping Patterns: Trader Joe' s vs. Whole Foods,
2007-2009 (percent, number, and index for U.S. pet-owning adults)
- Illustration 5-1: Pet Department in Whole Foods
- Illustration 5-2: Pegboard Display of Pet Treats and Rawhides in Whole
Foods
- Wholesale Clubs
- Dollar Stores
- Convenience Stores
- The Internet Effect
- Leading E-tailers of Pet Food and Supplies
- Pet Retailers Turn to Blogs, Social Networking
Chapter 6: The Consumer
- Pet Ownership Trends
- The Simmons Survey System
- 53% of Households Own Pets
- Table 6-1: Household Penetration Rates for Selected Pet-Owning
Classifications: Overall and by Generational Cohort, 2009 (percent, number
and indexes of U.S. households)
- Boomers Still Account for Plurality of Pet Owners
- Overall Pet Ownership Rates Are Edging Up
- Table 6-2: Household Ownership of Selected Pet-Owning Classifications,
2006-2009 (percent and number of U.S. households)
- Overview of Dog and Cat Supply Purchasing
- Gains for Flea/Tick, Heartworm Products
- Figure 6-1: Household Purchasing Rates for Dog or Cat Supplies by
Category, 2009 (percent of U.S. households)
- Table 6-3: Households Purchasing Rates for Dog or Cat Supplies by
Category, 2004-2009 (percent of U.S. households)
- Top-Line Purchasing Rates by Product Type
- Table 6-4: Household Purchasing of Dog or Cat Supplies by Category and
Type, 2009 (percent and number of U.S. dogor cat-owning households)
- Figure 6-2: Purchasing of Cat Box Filler/Litter Type, 2009 (percent and
number of U.S. cat-owning households)
- Two-Thirds Are Receptive to Affordable Natural/Organic Pet Supplies
- Table 6-5: Pet Owner Disposition to Buy Natural/Organic Pet Foods or Pet
Supplies, February 2009 (percent)
- Patterns by Pet Channel and Product Type
- Table 6-6: Pet Supply Purchasing Rates by Retail Channel: By Pet Supply
Type, 2009 (percent of U.S. pet-owning households)
- Table 6-7: Total Number of Pet Supply Purchasing Households by Retail
Channel: By Pet Supply Type, 2009 (U.S. pet-owning households in thousands)
- Table 6-8: Pet Supply Purchasing Indices by Retail Channel: By Pet
Supply Type, 2009 (U.S. pet-owning households)
- Consumer Focus: Flea- and Tick-Care Products
- 35% Use Frontline
- Southeast Is Prime Region
- Table 6-9: Purchasing Overview for Flea/Tick Care Products for Dogs and
Cats: Overall and by Purpose, Type and Brand, 2009 (percent and number of
U.S. dog- or cat-owning households)
- Table 6-10: Purchasing Rates for Flea/Tick Care Products for Dogs and
Cats: Overall and by Purpose, Type and Brand, 2007-2009 (percent of U.S.
dog- or cat-owning households)
- Table 6-11: Purchasing Indices for Flea/Tick Care Products: By Gender,
2009 (U.S. dog- or cat-owning households)
- Table 6-12: Purchasing Indices for Flea/Tick Care Products: By Adult Age
Bracket, 2009 (U.S. dog- or cat-owning households)
- Table 6-13: Purchasing Indices for Flea/Tick Care Products: By
Race/Ethnicity, 2009 (U.S. dog- or cat-owning households)
- Table 6-14: Purchasing Indices for Flea/Tick Care Products: By Region,
2009 (U.S. dog- or cat-owning households)
- Table 6-15: Purchasing Indices for Flea/Tick Care Products: By Household
Income Bracket, 2009 (U.S. dog- or catowning households)
- Consumer Focus: Heartworm Control Products
- 68% of Dog Owners Buy Heartworm Control
- Figure 6-3: Percent and Number Who Purchase Heartworm Control Products
for Dogs or Cats, 2009 (percent and number of U.S. dog- or cat-owning
households)
- Table 6-16: Purchasing Rates for Heartworm Products for Dogs or Cats,
2007-2009 (percent of U.S. dog- or catowning households)
- Table 6-17: Purchasing Rates for Heartworm Products for Dogs or Cats: By
Change in Economic Situation Compared With 12 Months Ago, 2009 (percent of
U.S. dog- or catowning households)
- Distinct Draws by Type of Pet
- Table 6-18: Purchasing Indices for Heartworm Control Products: By
Selected Demographic Traits, 2009 (U.S. dogor cat-owning households)
- Consumer Focus: Cat Litter
- 84% Use Cat Filler/Litter
- Table 6-19: Purchasing Overview for Cat Filler/Litter Products: Overall
and by Type, Brand, and Frequency of Use, 2009 (percent and number of U.S.
cat-owning households)
- Table 6-20: Purchasing Rates for Cat Filler/Litter Products: Overall and
by Type, Brand, and Frequency of Use, 2007-
- 2009 (percent of U.S. cat-owning households)
- Table 6-21a: Purchasing Patterns for Cat Filler/Litter Products by Type,
2005-2009 (percent of U.S. cat-owning households)
- Table 6-21b: Purchasing Patterns for Cat Filler/Litter Products by Type,
2005-2009 (number of U.S. cat-owning households)
- Indicators for Above-Average Use
- Table 6-22: Purchasing Indices for Cat Box Filler/Litter: By Gender,
2009 (U.S. cat-owning households)
- Table 6-23: Purchasing Indices for Cat Box Filler/Litter: By Adult Age
Bracket, 2009 (U.S. cat-owning households)
- Table 6-24: Purchasing Indices for Cat Box Filler/Litter: By
Race/Ethnicity, 2009 (U.S. cat-owning households)
- Table 6-25: Purchasing Indices for Cat Box Filler/Litter: By Region,
2009 (U.S. cat-owning households)
- Table 6-26: Purchasing Indices for Cat Box Filler/Litter: By Household
Income Bracket, 2009 (U.S. cat-owning households)
- Consumer Focus: Pet Supplements
- 15 Million Purchase Nutritional Supplements for Dogs or Cats
- Figure 6-4: Consumer Base for Nutritional Supplements for Dogs or Cats,
2007-2009 (percent and number of U.S. dogor cat-owning households)
- Higher Indexes for Hispanics, Blacks
- Table 6-27: Purchasing Indices for Pet Supplements: By Selected
Demographic Traits, 2009 (U.S. dog- or cat-owning households)
Pet Supplies and Pet Care Products: Global Market Overview 2010
Introduction
- Scope of Report
- Report Methodology
- Global Market Overview
- Value of Global Pet Care Product Sales
- Figure 1: Global Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in
billions of U.S. dollars)
- Figure 2: Global Retail Sales of Pet Supplies: Compound Annual Growth
Rates, 2005-2009 vs. 2009-2014 (percent)
- U.S. Retail Sales Slow in 2009
- Figure 3: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in
millions of dollars)
- Market Share by Global Region and Channel
- Figure 4: Share of Global Pet Supplies Sales by Region: 2009 (percent)
- Retail Expansion Key to Growth in Developing Markets
- Global Sales by Distribution Chanel
- Figure 5: Share of Global Sales by Region: Non-Food Pet Supplies vs. Pet
Food, 2009 (percent)
- Pet Product Marketer Ranking
- Figure 6: Global Pet Product Market Leaders: 2009 (percent)
- Spectrum Brands an International Pet Supply Powerhouse
- Figure 7: Pet Supply Share of Spectrum Brands Net Sales, 2007-2009
(percent)
- Sumitomo Expanding Hartz Brand in Asia-Pacific
- Rolf C. Hagen a Privately Owned Global Player
- Mars Consolidates Global Brand Focus
- Rates of Global Product Launches
- Table 1: Number of Global Pet Supplies Product Launches: Reports and
SKUs, 2005-2009
- Figure 8: Pet Supplies Product Launches by Number of SKUs: BRIC
Countries, 2005-2009
- Table 2: Share of Global Pet Supplies Product Launches by Region: 2005,
2007 and 2009 (percent)
- Top Global Marketers by Level of New Product Activity
- Table 3: Top 10 Companies by Number of Global Pet Supplies New Product
Launches: 2005- 2009
- Key Marketing Claims Involve Premium Appeals
- Table 4: Top 20 Package Tags/Marketing Claims: By Number of Global Pet
Supplies New Product Launches, 2007 vs. 2009
- Illustration 1: Advertising for Rolf C. Hagen GLO Aquarium Lighting
- Illustration 2: Advertising for Beaphar Calming Dog and Cat Collars
- Illustration 3: Advertising for PetSafe Electronic Training Products
- Drs. Foster & Smith Ranks High in Catalogs/Online
- Illustration 4: Advertising for DrsFosterSmith.com
- Global Market Trends
- Humanization at Core of Value Growth
- Health Trends Increasingly Relating to Pet Age, Obesity
- Convenience Appeals Vary by Level of Market Development
- Impact of Aging Human Population
- The Urban Effect
- Tapping High-Income Demographics
- Trickle-Down Premiumization
- Strong Global and U.S. Sales of Pet Medications Bode Well for Pet
Supplies of All Kinds
- Figure 9: Share of Global Animal Health Sales: Production Animal vs.
Companion Animal, 2003, 2007 and 2012 (percent)
- North American Pet Insurance Going Strong
- Focus on Indoor and Smaller Pets
- Food/Non-Food Brand Cross-Over
- Walmart and Other Big Boxes Eying India and Russia
- The Internet Effect
- Table 5: Global Internet Penetration Rates and Share of World Users,
2009 (percent)
- BRIC Country Pet Market Snapshots
- Brazil
- Russia
- India
- China
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