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市場調查報告書
寵物用品與寵物照護產品:全球市場概要（2010年）
Pet Supplies and Pet Care Products: Global Market Overview 2010
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寵物用品與寵物照護產品:全球市場概要（2010年） 是由出版商Packaged Facts在2010年02月所出版的。
這份英文市場調查報告書包含48 pages 價格從美金1195起跳。
本報告書中有全球的寵物用品以及寵物照護產品市場的現況之觀察與分析，包含了全球寵物用品的銷售成績，預測(到2014年)，各地區與流經通路的銷售成績，主要企業動向，行銷重點，其他市場影響因素等等，概述如下。
緒論
全球市場概要
全球寵物照護產品銷售量
- 全球寵物用品零售銷量：2005・2009・2014年
- 全球寵物用品零售銷量CAGR：2005-2009年 vs. 2009-2014年
- 美國零售銷量的鈍化
- 市場規模：依地區與流經通路
- 全球寵物用品的銷售規模：地域別：2009年
- 新興國家市場的零售擴大：成長關鍵
- 全球銷售：依流通管道
- 全球銷售規模：依地區：非食物寵物用品 vs. 寵物飼料：2009年
- 寵物產品販售業者排行
- 全球寵物產品市場的領導者：2009年
- Spectrum Brands：國際的領導者
- 住友商事在亞太地區Hartz品牌的擴大
- Rolf C. Hagen：全球企業
- 全球新產品的發售
- 全球寵物用品的發售件數：2005-2009年
- 全球寵物用品的發售件數：各地區規模：2005・2007・2009年
- 全球主要販售公司
- Top10企業：依新產品發售件數：2005- 2009年
- 主要訴求點：高級性
- 包裝標籤・行銷重點的前20項目
- 世界市場動向
- 人性化
- 寵物年齢･肥胖與健康
- 便利性
- 人類高齢化的影響
- 都市的影響
- 北美堅持的寵物保險
- 飼料/非飼料的交叉點
- 網路的影響
- BRIC各國的寵物市場
Abstract
Pet market themes including humanization, health and convenience drive the
world market for pet supplies, while taking on different meanings according to
level of market development. And primarily because of these trends - coupled
with the ongoing expansion of major multinational pet product marketers,
pharmaceutical outfits, and big-box retailers - global sales of pet care
products continue to rise despite the economic times. This all-new report from
Packaged Facts, charts global sales of non-food pet products for the 2005-2009
and 2009-2014 periods, comparing sales of non-food supplies with sales of pet
food and pet products overall, and providing additional 2009 breakouts by
world region, marketer and distribution channel. New product trends are
quantified in terms of number of product launches (reports and SKUs), which
are further broken out by world region, marketer, and package tag/marketing
claim. Trends in the all-important BRIC nations of Brazil, Russia, India and
China are charted separately, as is the market involvement of Spectrum Brands
(United Pet Group and Tetra), Canada' s Rolf C. Hagen, Hartz Mountain (owned by
Japan' s Sumitomo) and leading pet market catalog/online seller Drs. Foster &
Smith.
Table of Contents
- Introduction
- Scope of Report
- Report Methodology
- Global Market Overview
- Value of Global Pet Care Product Sales
- Figure 1: Global Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in
billions of U.S. dollars)
- Figure 2: Global Retail Sales of Pet Supplies: Compound Annual Growth
Rates, 2005-2009 vs. 2009-2014 (percent)
- U.S. Retail Sales Slow in 2009
- Figure 3: U.S. Retail Sales of Pet Supplies: 2005, 2009 and 2014 (in
millions of dollars)
- Market Share by Global Region and Channel
- Figure 4: Share of Global Pet Supplies Sales by Region: 2009 (percent)
- Retail Expansion Key to Growth in Developing Markets
- Global Sales by Distribution Chanel
- Figure 5: Share of Global Sales by Region: Non-Food Pet Supplies vs. Pet
Food, 2009 (percent)
- Pet Product Marketer Ranking
- Figure 6: Global Pet Product Market Leaders: 2009 (percent)
- Spectrum Brands an International Pet Supply Powerhouse
- Figure 7: Pet Supply Share of Spectrum Brands Net Sales, 2007-2009
(percent)
- Sumitomo Expanding Hartz Brand in Asia-Pacific
- Rolf C. Hagen a Privately Owned Global Player
- Mars Consolidates Global Brand Focus
- Rates of Global Product Launches
- Table 1: Number of Global Pet Supplies Product Launches: Reports and
SKUs, 2005-2009
- Figure 8: Pet Supplies Product Launches by Number of SKUs: BRIC
Countries, 2005-2009
- Table 2: Share of Global Pet Supplies Product Launches by Region: 2005,
2007 and 2009 (percent)
- Top Global Marketers by Level of New Product Activity
- Table 3: Top 10 Companies by Number of Global Pet Supplies New Product
Launches: 2005- 2009
- Key Marketing Claims Involve Premium Appeals
- Table 4: Top 20 Package Tags/Marketing Claims: By Number of Global Pet
Supplies New Product Launches, 2007 vs. 2009
- Illustration 1: Advertising for Rolf C. Hagen GLO Aquarium Lighting
- Illustration 2: Advertising for Beaphar Calming Dog and Cat Collars
- Illustration 3: Advertising for PetSafe Electronic Training Products
- Drs. Foster & Smith Ranks High in Catalogs/Online
- Illustration 4: Advertising for DrsFosterSmith.com
- Global Market Trends
- Humanization at Core of Value Growth
- Health Trends Increasingly Relating to Pet Age, Obesity
- Convenience Appeals Vary by Level of Market Development
- Impact of Aging Human Population
- The Urban Effect
- Tapping High-Income Demographics
- Trickle-Down Premiumization
- Strong Global and U.S. Sales of Pet Medications Bode Well for Pet
Supplies of All Kinds
- Figure 9: Share of Global Animal Health Sales: Production Animal vs.
Companion Animal, 2003, 2007 and 2012 (percent)
- North American Pet Insurance Going Strong
- Focus on Indoor and Smaller Pets
- Food/Non-Food Brand Cross-Over
- Walmart and Other Big Boxes Eying India and Russia
- The Internet Effect
- Table 5: Global Internet Penetration Rates and Share of World Users,
2009 (percent)
- BRIC Country Pet Market Snapshots
- Brazil
- Russia
- India
- China
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