美國的冰淇淋以及冰品類甜點:零售業者與食品服務業界的市場機會(第六版)

美國的冰淇淋以及冰品類甜點:零售業者與食品服務業界的市場機會(第六版) 是由出版商Packaged Facts在2010年01月所出版的。 這份英文市場調查報告書包含292 pages 價格從美金3300起跳。

簡介

2009年，美國的冰淇淋與甜點類冰品市場大約已達250億美金。受到不景氣所影響，使得成長率下降，製造商與食品服務業者開始朝企業或品牌的統合以及降低成品的方向發展。

本報告內容包含了參與相關市場的主要企業動向，商品概述以及消費者的見解，中國，中東，東歐等經濟發展開始萌芽的地區之市場動向。主要內容條列如下。

第1章 總綱

第2章 產品與包裝

第3章 市場

• 市場規模
  • 美國市場約有250億美金規模
• 市場動向及發展
  • 統合
  • 減産
  • 容器的縮小
  • 零售販賣
  • 顧客意見處理服務
  • 自產品牌產品
  • 食品服務
  • 菜單的減少
  • 網路的用
  • 食品服務擴大
  • 共同品牌化　其他
• 市場發展預測
  • 銷售量的擴大取決於景氣是否回溫
  • 2014年為止銷量可能達到265億美元的市場
  • 受矚目的優格冰品　其他
• 國際市場
  • 世界市場將近有740億美金
  • 歐洲
  • 亞洲
  • 其他

第4章 市場商人

• 市場商人概述
  • 多樣化的競爭企業
  • 統合
  • BIG2：Unilever與Nestle/Dreyer's
  • Dreyer's的抬頭
  • Nestle/Dreyer's品牌
  • Unilever的經營與生産合理化
  • Unilever較環保的冷凍系統
  • Unilever的品牌　其他

第5章 食品服務

• 食品服務的流通
• 食品服務店舗

第6章 零售業者

• 零售流通
• 零售店舗
• 主要的食品零售業者
• 競爭價格

第7章 消費者

• 今日的消費者：在不景氣中活下來
• Simmons的消費者調査
• 冰品類甜點的製造動向
• 食品與對購物的見解

第8章產品動向

• 動向

附錄

目錄

Abstract

The U.S. market for ice cream and related frozen desserts neared $25 billion in 2009, with sales growth from previous years slowed somewhat by the recessionary economy. Manufacturers of retail frozen desserts and operators in the frozen dessert foodservice industry (which accounts for better than half of total category sales) adjusted their prices in order (or held the price line and reduced package sizes) to keep consumers screaming for ice cream instead of about how much it cost. Price controls and price-based promotions are likely to stay in effect as the economy slowly rebounds. So, too are cost-saving trends like the consolidation of companies and brands, as in the case of Hood and Brighams, and industry production and administrative facilities, as practiced most notably by Unilever. But, as the Packaged Facts report on ice cream and other frozen desserts - including ice cream, frozen yogurt, gelato, frozen custard, water ices, non-dairy frozen desserts and frozen novelties - notes, keeping prices down will not be enough to expand sales. To do that, manufacturers and foodservice operators alike will be looking to build on the trends that have emerged over the past two years, notably a taste for tart frozen yogurt that features good-for-you probiotic bacteria that improve digestion. The Packaged Facts report suggests the likelihood of probiotics being added to other frozen desserts and includes coverage of other healthy ingredients that may soon be showing up in value-added health-oriented frozen dessert products such as prebiotics (that make probiotics more efficient), Omega-3, and added calcium. Related to the development of these value-added healthy products is the growth in the number of organic frozen desserts and the development of natural sources to replace artificial flavor and color ingredients. The report also discusses the importance to the industry of creative ingredient suppliers such as Danisco.

Another emerging trend certain to continue will be the introduction of frozen desserts with flavors targeted to the growing Hispanic population. Our report covers the potential for products with flavors that appeal to the Asian American consumers and the likelihood of their crossover to the mainstream flavor map. Also covered is the growing interest in European-style gelato as a lower fat alternative to American ice cream and the potential for regional favorites like Italian ices from the Northeast and frozen custard from the Midwest to gain national prominence.

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition profiles national and international marketers like Unilever, Nestle/Dreyers, Baskin-Robbins and Dairy Queen; major regionals like Blue Bell and Turkey Hill; emerging powerhouses like Cold Stone Creamery and NexCen; and players catching fire like Red Mango and Rita' s. Particular attention is given to the growing turf battles as franchisers aim to gobble up as many locations in as many markets across the country as possible, and the possible fallout from over-extension. Although focused on the U.S., the report also scans the global market with special attention to markets like China, Eastern Europe, and the Middle East where economic development has spurred a taste for American ice cream even as global marketers acquire and reinvigorate local favorites.

Report Methodology

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition is based on primary and secondary research. Primary research included interviews with industry participants regarding product and packaging trends, marketing programs, distribution methods and technological breakthroughs; and on-site examinations of retail and foodservice venues.

Secondary research entailed data gathering from consumer and industry publications, newspapers, government reports, financial reports, company literature and corporate annual reports. The analysis of consumer demographics was derived from spring 2009 Simmons Market Research Bureau data.

What You' ll Get in This Report

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition offers predictions about the growth of the frozen dessert market, identifies important emerging players and explores the environment in which industry trends will develop over the next few years. The report includes extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You' ll Benefit from This Report

If your company is already doing business in the frozen dessert market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for frozen desserts, as well as projected markets and trends through 2012.

This report will help:

• Marketing managers identify market opportunities and develop targeted promotion plans for ice cream and related frozen desserts.
• Research and development professionals stay on top of competitor initiatives and explore demand for ice cream and related frozen desserts.
• Advertising agencies working with frozen dessert, retail, and ingredient clients understand the product buyer to develop messages and images that compel consumers to buy ice cream and related frozen desserts.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Table of Contents

Chapter 1: Executive Summary

• Scope and Methodology
• Five Product Classifications
• Product Categories
• Formulation Quality
• Sales Venues: Retail and Foodservice
• Forms, Sizes and Shapes
• Hard-Frozen vs. Soft-Serve
• Health and Wellness

Size and Growth of the Market

• Sales to Grow From $24.6 Billion to $26.5 Billion by 2012
• Table 1-1: U.S. Sales of Frozen Desserts, 2005-2014
• Market Share by Product Category
• Figure 1-1: Share of U.S. Frozen Desserts Sales by Category, 2009 (%)
• More Than Half of Sales From Foodservice
• Table 1-2: U.S. Sales of Frozen Desserts by Channel, 2005-2009 (in million $)
• Ice Cream Leads, But the Buzz Is in Frozen Yogurt
• Growth of this Mature Market Is All About Dollar Sales
• Global Market Close to $74 billion
• Figure 1-1: Share of Global Frozen Dessert Market by Region, 2009
• Nestle, Unilever, Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry' s are Global Leaders

The Marketers

• All Types of Marketers
• A Changing World of Marketers

Sales Outlets

• Scoop Shops Sell the Most Foodservice Frozen Desserts
• Traditional Supermarkets Sell the Most Retail Frozen Desserts

The Consumer

• How the Economy Impacts Frozen Dessert Purchases
• Health and Wellness Revolution
• Household Use of Frozen Dessert Products

New Product Trends

• Simplicity and Localism Pace Product Developments
• Focus on Health and Nutrition
• Private Label Steps Up
• Pursuing the Hispanic Consumer
• Going Organic
• Sports Entertainment, and Charitable Tie-Ins Still Flourish

Chapter 2: Products and Packaging

• Key Points
• Scope of the Report
  • Definition of the Market
  • Products Outside of Scope
• Five Basic Product Classifications
  • Primary Frozen Dessert Categories
• Code of Federal Regulation Provides Legal Descriptions
  • Table 2-1: Frozen Dessert Product Definitions
  • No Federal Frozen Yogurt Description 02 NCAC 09K .0214 Standards of Identity for Frozen Yogurt
  • Table 2-2: Reference Amounts Customarily Consumed Per Eating Occasion: General Food Supply
  • Quality Classifications
• Components Affecting Quality Classifications
  • Fat Content
  • Overrun
  • Flavors
  • Sweeteners
  • Stevia for Ice Cream
  • Fillers
  • Mouthfeel
  • Mix-Ins
• Quality Classifications
  • Economy
  • Regular
  • Premium
  • Superpremium
  • Table 2-3: Quality Classification Characteristics
  • Quality Classifications as Income Classifications
  • Retail versus Foodservice Frozen Desserts
  • Hard-Frozen versus Soft-Serve
  • Table 2-4: Hard Frozen versus Soft Serve Production 2000-2008
  • Multi-Serve versus Single-Serve
• Types of Milk
  • Potential of Goat' s Milk
• Future Classification: Segmenting Products By Age Group
• Retail Package Sizes, Shapes, and Materials
• Paper and Plastic
• Package Shapes and Sizes
  • The Squround
  • Shrinking Half-Gallons and Pints
  • Environmental Concerns Could Impact Multipacks
  • Walmart Sustainability Index May Impact Frozen Desserts Suppliers
  • Foodservice Sizes and Offerings
  • Sundaes and Banana Splits
  • Soda and Floats
  • Shakes and Malts
  • Blender Treats
  • Smoothies
  • Frozen Dessert Manufacturing
  • Quality Testing Improving
  • Ingredients Issues
• Häagen-Dazs "Five": Could it Start Ingredient Trend?
• Added Healthy Ingredients
  • Using All Natural Ingredients
  • USDA says Organic is Mainstream
  • Impact of Recession on the Organic Movement
  • Organic: Is It Really Different?
  • Localism
  • Fair Trade Ingredients
  • Gluten-Free
• Food Safety Concerns
  • Product Recalls
  • Melamine Scare
  • New U.S. Food Safety Act Under Consideration
  • Food Industry Acts To Make Recalls More Efficient
  • Can Mistakes be Prevented?
  • Product Developments: Frozen Desserts Rich with Innovation
• Report of Room Temperature Ice Cream Research Report Creates a Stir
  • From Subtracting to Adding for Health
• Ingredient Companies Take Lead
• Fortifying Frozen Desserts: Pros and Cons
  • In Favor of Fortification
  • Against Fortification
• Recent Ingredient Developments Affecting Ice Cream
  • Probiotics are Hot...But Can They Get Hotter
  • Prebiotics Inclusion Can Spur Probiotic Impact
  • Lecithin in Ice Cream May Improve Fat and Glucose Processing
  • Lactose-Free Products in Need of Improvement
  • Omega-3 in Frozen Desserts for Heart Health
  • Non-Fish-Based Omega-3 Ingredients in Development
  • Omega-3 May Treat as Well as Prevent Heart Disease
  • Proteins Improve Taste and Texture
  • Vitamin D Benefits for Diabetics
  • Lycopene Creating Anti-Oxidant Frozen Desserts
  • Brainfood in Frozen Desserts?
  • Flavor Ingredients Double as Health Agents
  • Wild Blueberries Shows Potential
  • Blackcurrant on the Horizon?
  • Chocolate' s Cardio Value
  • Jagua Fruit Offers Alternative to Artificial Blue Food Coloring
  • Antioxidant Rich Raspberry on the Rise
  • Boabob is the New Superfruit
  • Peppadew to be Promoted

Chapter 3: The Market

• Key Points
• Market Size
  • Total U.S. Market Nears $25 billion
  • Table 3-1: U.S. Sales of Frozen Desserts 2005-2009 (in million $)
  • Figure 3-1: Total U.S. Sales of Frozen Desserts 2005-2009 (in million $)
  • Ice Cream is Largest Category
  • Table 3-2: U.S. Sales of Frozen Desserts by Category, 2005-2009 (in million $)
  • Ice Cream Accounts for Almost 60% of the Total Market
  • Figure 3-2: Share of U.S. Frozen Desserts Sales by Category 2009 (%)
  • Frozen Yogurt Continues Growth
  • Table 3-3: U.S. Sales Growth of Frozen Desserts by Category 2005-2009, CAGR
  • Channel Overview: Nearly 60% of Sales From Foodservice
  • Table 3-4: U.S. Sales Growth of Frozen Desserts by Channel, 2005-2009 (in million $)
  • Retail Channel: Growth From Ice Cream and Frozen Novelties
  • Table 3-5: U.S. Retail Sales of Frozen Desserts by Category 2005-2009 (in million $)
  • Ice Cream Share is Consistent Through Recent Years
  • Figure 3-3: Share of U.S. Retail Frozen Dessert Sales by Category, 2009 (%)
  • Superpremium Only a Small Portion of the Pie
  • Figure 3-4: Superpremium Share of U.S. Retail Frozen Dessert Sales, 2009 (%)
  • Foodservice Channel: Frozen Yogurt Boom Continues
  • Table 3-6: U.S. Foodservice Sales of Frozen Desserts by Category, 2005-2009 (in million $)
  • Despite Frozen Yogurt Growth, Ice Cream Still Dominates Foodservice
  • Figure 3-5: Share of U.S. Foodservice Frozen Dessert Sales by Category, 2009
  • Soft Serve Ice Cream a Foodservice Specialty
  • Figure 3-6: Hard Frozen vs. Soft-Serve: Share of U.S. Foodservice Frozen Dessert Sales, 2009
  • Table 3-7: U.S. Sales of Ice Cream by Channel, 2005-2009 (in million $)
  • Full-Fat Dominates Ice Cream in Retail
  • Table 3-8: U.S. Retail Sales of Ice Cream by Nutrient Content Claim, 2005-2009 (in million $)
  • Figure 3-7: Nutrient Content Claim vs. Regular Full-Fat: Share of U.S. Retail Ice Cream Sales, 2009 (%)
  • Frozen Yogurt Energizes Frozen Dessert Sales
• Foodservice Frozen Yogurt Is a Soft-Serve Market
  • Table 3-9: U.S. Sales Growth of Frozen Yogurt by Channel, 2005-2009 (in million $)
  • Sherbet/Sorbet/Water Ice/Non-Dairy Category Has Uneven Growth Among Subsegments
  • Table 3-10: U.S. Sales Growth of Sherbet/Sorbet/Water Ice/Non-Dairy by Channel, 2005-2009 (in million $)
  • Frozen Novelties Foodservice Sales Gaining on Retail
  • Table 3-11: U.S. Sales Growth of Frozen Novelties by Channel, 2005-2009 (in million $)
  • Private Label Growth Accelerates
  • Table 3-12: U.S. Retail Sales of Branded vs. Private Label Frozen Desserts, 2005-2009 (in million $)
  • Figure 3-8: U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2009 (%)
  • Private Label Shares Vary by Segment
  • Figure 3-9: U.S. Retail Ice Cream Sales: Branded vs. Private Label, 2009 (%)
  • Figure 3-10: U.S. Retail Frozen Yogurt Sales: Branded vs. Private Label, 2009 (%)
  • Figure 3-11: U.S. Retail Sherbet/Sorbet/Water Ice Sales: Branded vs. Private Label, 2009 (%)
  • Figure 3-12: U.S. Retail Frozen Novelty Sales: Branded vs. Private Label, 2009 (%)
  • Regional Preferences for Different Frozen Dessert Products
  • Table 3-13: U.S. Adult Consumption of Frozen Dessert Product Types by Region, 2009 (index)

Market Trends and Developments

• Economy Trumps All Factors
• Consolidation
  • Some Growth Taking Place
• Production Cuts
  • Table 3-14: Frozen Dessert Production 2007-2009 (1,000 gallons)
• Shrinking Containers
• Retail Deals
  • Couponing
  • Price Reductions
• Loyalty Programs
• Private Label Offerings
• Foodservice Deals
• Reducing the Menu
• Using the Internet: Social Networking as a Marketing Tool
  • Entering the Blogosphere
  • Twittering Frozen Desserts
  • Online Gaming
  • Online Gift Cards
• Foodservice Expansion: At Home
• Foodservice Expansion: Abroad
• Co-Branding
• Co-Branding Products
• Express Locations
• Do-It-Yourself Shops
• Retail Expansion
• Return of Frozen Yogurt
• Pinkberry and Red Mango
  • Tart Taste
  • Probiotic Value
  • Probiotic in Packaged Frozen Yogurt, Too
• Spur to Older Companies
• Inspiring New Launches
  • Past the Saturation Point?
  • Rita' s Shows Way for Water Ices
  • Gelato and Sorbet: Are They For Real?
  • Non-Dairy Frozen Desserts in Transition
• Going Light
• Going Organic
• Going Simple
• Going Gluten-Free
• Doing Good
• Going Green
  • Imports to the U.S.
  • Demographic Opportunities
  • Table 3-15: Demographic Changes 2000-2008 (in millions)
• Hispanic Market Outpaces Overall Population
• Asian American Market Also Growing Fast
• African-American Population Mainstream in Tastes
• Seniors Are Increasing
• Women

Projected Market Growth

• Future Sales Growth Depends on Economic Recovery
• Sales Expected to Reach Almost $26.5 Billion by 2014
• Table 3-16: Projected Total U.S. Sales of Frozen Desserts, 2009-2014 (in million $)
• Figure 3-13: Projected Total U.S. Sales of Frozen Desserts, 2009-2014 (in million $)
• Frozen Yogurt is One Bright Spot
• Table 3-17: Projected U.S. Sales of Frozen Desserts by Category, 2009-2014 (in million $)
• Shift From Retail to Foodservice as Economy Improves
• Table 3-18: Projected U.S. Sales of Frozen Desserts by Channel, 2009-2014 (in million $)
• Frozen Yogurt and Novelties Drive Retail Growth
• Table 3-19: Projected U.S. Retail Sales of Frozen Desserts by Category, 2009-2014 (in million $)
• Frozen Yogurt Leads Foodservice As Well
• Table 3-20: Projected U.S. Foodservice Sales of Frozen Desserts by Category, 2009-2014 (in million $)
• Sugar Shortage Could Impact Prices and Sales
• Fat Tax Could Also Impact Pricing
• Expect Continued Private Label Growth
• Figure 3-14: U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2014 (%)

The International Market

• Global Market Close to $74 billion
• Figure 3-15: Share of Global Frozen Dessert Market by Region, 2009
• Nestle and Unilever are Global Leaders in Retail
• Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry' s Among Foodservice Leaders

• Europe
  • UK
  • Russia
  • Eastern Europe
  • Scandinavia
• Asia-Pacific
  • Japan
  • China
  • Singapore
  • Australia and New Zealand
• Rest of the World
  • Middle East
  • Latin America

Chapter 4: The Marketers

• Key Points

An Overview of the Marketers

• Identifying Acquisition Targets
• A Diversified Array of Competitors
  • Three Growth Paths: Acquisitions, Innovation, Expansion
  • The Acquisition Track
  • The Innovation Track
  • The Expansion Track
• Consolidation: A Fourth Path to Growth
  • Figure 4-1: Share of U.S. Frozen Dessert Retail Sales by Marketer, 2009
• The Big Two: Unilever and Nestle/Dreyer' s
  • How They Got That Way: Nestle/Dreyer' s
• Dreyer' s' Rise
• Nestle/Dreyer' s Brands: Dreyer' s/Edy' s, Häagen-Dazs, Nestle
  • Dreyer' s/Edy' s
  • Table 4-1: Frozen Desserts from Nestle/Dreyer' s
  • Häagen-Dazs
  • Nestle
  • How They Got That Way: Unilever
• Unilever Research
• Unilever Streamlines Management and Production
• Unilever Environment-Friendly Cooler Program
• Unilever' s Brands: Ben & Jerry' s, Breyers, Good Humor, Popsicle, Klondike and Starbucks
  • Good Humor
  • Popsicle
  • Breyers
  • Klondike
  • Ben & Jerry' s
• Unilever Swipes Starbucks from Nestle/Dreyer' s
  • Table 4-2: Nestle and Unilever Brands by Category
• What' s Ahead For Nestle/Dreyer' s and Unilever
• Dean Foods: Reorganizing for Growth
• What' s Next For Dean?
• Wells' Dairy, a Growing National Presence
• What' s Next For Wells' ?
  • The Major Regionals: Looking Beyond the Horizon
  • Blue Bell
  • What' s Next For Blue Bell?
  • Turkey Hill
  • What' s Next For Turkey Hill?
  • HP Hood
  • What' s Next For Hood?
• Other Important Regionals: Gifford' s, Graeter' s, Hershey, Hudsonville, Perry' s, Pierre' s, Schoep' s, Smith, Velvet, Yarnell
  • Gifford' s
  • Graeter' s
  • Hershey
  • Hudsonville
  • Oberweis
  • Perry' s
  • Pierre' s
  • Prairie Farms
  • Schoep' s Ice Cream
  • Smith Dairy Products
  • Velvet
  • Yarnell' s Ice Cream
• The Foodservice Chains
• Market Shares of Frozen Dessert Chains
  • Table 4-3: Leading U.S. Frozen Dessert Chains by Units, 2008
• The Major Ice Cream Chains
  • Baskin-Robbins
  • Ben & Jerry' s
  • Braum' s Ice Cream and Dairy Stores
  • Carvel
  • Cold Stone
  • Dairy Queen
  • Fosters Freeze
  • Friendly' s
  • Häagen-Dazs
  • NexCen
  • NexCen' s Brands: Marble Slab & MaggieMoo' s
  • Marble Slab
  • MaggieMoo' s
  • The Major Frozen Yogurt Chains: Golden Spoon, PinkBerry, Red Mango, TCBY, Yogen Früz, YogurtLand
  • Golden Spoon
  • PinkBerry
  • Red Mango
  • TCBY
  • Yogen Früz
  • YogurtLand
• Leading Chains in Gelato, Frozen Custard, Italian Ice and Other Categories
  • Gelato: Ciao Bella
  • Frozen Custard: Culver' s
  • Italian Ice: Rita' s
  • Ice Cream Beads: Dippin' Dots
  • Diet Specialist: Tasti D-Lite
  • Other Key Frozen Dessert Companies
  • Danisco
  • Denali
  • J&J Snack Foods
  • Schwan Food Company
  • Tofutti
  • YoCream
• Companies to Watch
  • 3 Greek Gods
  • Archibold Frozen Desserts
  • Avasoft
  • Boulder Ice Cream
  • Bruster' s
  • Cefiore
  • Choctal
  • Clemmy' s
  • Glacier Homemade Ice Cream & Gelato
  • Good Times Restaurants
  • I Dolce
  • Jel-Sert
  • Kleinpeter Farms Dairy
  • LaSalle
  • Mars
  • MooBella
  • Naturally Iowa
  • Oregon Ice Cream Co.
  • Ritter' s
  • San Gelato Cafe
  • SheerBliss
  • Stucchi' s
  • Talenti
  • Turtle Mountain
  • U-Swirl Frozen Yogurt
  • Villa Dolce
• Overseas Ice Cream Companies
  • Fredericks Dairies
  • The Incredible Ice Cream Company
  • Meiji Dairies
  • New Zealand Natural
  • Vadilal
• Ice Cream Associations and Organizations
  • International Dairy Foods Association (IDFA)
  • U.S. Dairy Export Council (USDEC)
  • National Ice Cream Retailers Association (NICRA)
  • The New England Ice Cream Restaurant Association (NEICRA)
  • Great Lakes Ice Cream and Fast Food Association (GLIC&FFA)
  • International Association of Ice Cream Distributors and Vendors (IAICDV)
  • Euroglaces (European Ice Cream Association)

Chapter 5: Foodservice

• Key Points

Foodservice Distribution

• Frozen Dessert Distribution Varies by Type and Establishment
• Table 5-1: Type of Frozen Desserts Sold by Foodservice Establishment Type
• Scoop Shops
• Restaurants and Fast Food Outlets
• Kiosks, Pushcarts, Trucks
• Vending Machines
• Other Foodservice Outlets
• Sources and Delivery Options Vary
• On-Premise Production vs. Commissaries
• Wells' Dairy A Model in Foodservice
• Special Foodservice Products
• Support Programs
• Self-Serve on the Rise in Foodservice
• Self-Serve as Cultural Trend

Foodservice Outlets

• Scoop Shops Lead in Share of Sales
• Figure 5-1: U.S. Frozen Dessert Foodservice Sales by Establishment Type, 2009 (%)
• Hard Time for Foodservice
  • Scoop Shops
  • Impulse and Pre-planned Purchases
• Finding the Right Format: Casual, Quick, Fancy, Entertaining, Etc.
• Co-Branding and Menu Diversification
• Adding That Special Touch
• Restaurants
• Frozen Desserts Reflect the Nature and Quality of Restaurant
• Kiosks Make Frozen Desserts Available Anywhere
• Health Concerns Hurt Sales Through Vending
• Mobile Vending Includes Pushcarts and Trucks
• Use in Viral Marketing
• Increasing Limitations on Street Vendors
• Special Occasion Foodservice

Chapter 6: Retail

• Key Points

Retail Distribution

• How Frozen Desserts Get to Retailers' Freezers
• Direct-Store-Delivery (DSD)
  • The Advantages of DSD
  • Downside of DSD
  • Table 6-1: Price Impact DSD vs. Warehouse Delivery, August 2009
• Warehouse Delivery
  • Warehouse Delivery Advantages
  • Organic and Natural Foods Distributors
• Other Distribution Methods
  • Distributing Refrigerated and Frozen on the Same Truck
• Smaller Marketers Work Through Brokers
  • Distribution Is Second Highest Cost Next to Production
  • Computerization Helps Cut Distribution Costs

Retail Outlets

• Shopping Options Are Plentiful
  • Table 6-2: Frozen Dessert Selection by Retail Outlet
  • Recession Changes Food Shopping Habits
  • Retail Gains From Foodservice Loss
• Ice Cream Still Worth Spending More
• The Frozen Dessert Retail Environment
  • Traditional Supermarkets Still Remain the Leader in Share of Sales
  • Figure 6-1: U.S. Frozen Dessert Retail Sales: Share of Dollar Sales by Retailer Type, 2009

The Leading Food Retailers

• Table 6-3: Top Ten U.S. Food Retailers, by Dollar Sales and Number of Stores, 2009
• The Importance of Value
• Walmart: The 800 Pound Gorilla
• Saving on Brand Names
  • Table 6-4: Frozen Dessert Brands Carried in Walmart Stores
• Saving More on Private Label: Great Value Frozen Desserts
  • SuperValu Escalates Private Label Challenge to Brands
  • 7-Eleven Nears Frozen Dessert Commitment
  • Other Private Label Frozen Desserts Likely
  • Retailers Support Frozen Dessert Promotions

Comparative Pricing

• Regular and Sale Prices Vary By Market and Outlet
• Table 6-5: Price Variations for Packaged Frozen Desserts by Location, November 2009
• Table 6-6: Price Variations for Breyers 1.5 Qt. Package by Location, November 2009
• Table 6-7: Price Variations for Frozen Novelties by Location, November 2009

Chapter 7: Consumer

• Key Points

Today' s Consumer: Surviving the Recession

• Pursuing The Optimum Price/Value Balance
  • Eating In More
  • Looking For Deals at the Grocery
  • More Stores
  • Pursuing Health
• Areas of Concern
  • Pursuing Indulgence
• Buying Organic: Indulging the Ego

Simmons Consumer Survey

• Per Capita Consumption of Frozen Dessert Products
  • Table 7-1: U.S. Total and Per Capita Production of Frozen Desserts, 1920-2009

Demographics of Frozen Dessert Production

• Household Consumption of Frozen Dessert Products
  • Table 7-2: Percentage of U.S. Households That Use Frozen Desserts, by Product Type, 2007-2009
  • Table 7-3: Household Consumption of Frozen Dessert Product Types, by Region, 2009 (index)
• Household Consumption of Ice Cream and Sherbet by Brand
  • Table 7-4: Percentage of U.S. Households That Use Ice Cream and Sherbet, by Brand, 2007-2009
  • Table 7-5: Percentage of U.S. Households That Use Frozen Yogurt, by Brand, 2007-2009
  • Table 7-6: Percentage of U.S. Households That Use Frozen Novelties by Brand, 2007-2009
• Demographic Preferences by Nutrient Claims
  • Table 7-7: Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2009 (index of U.S. households)
  • Table 7-8: Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2009 (index of U.S. households)
  • Table 7-9: Demographic Indicators and Resisters of Frozen Novelties, Sherbet, and Sorbet, 2009 (index of U.S. households)

Attitudes Toward Food and Shopping

• Looking for Bargains
  • Using Coupons
  • Coupons in Retail and Foodservice
• Looking at Labels
  • Looking at Ingredients
• Against Artificial Ingredients
• The Gourmet Consumer
  • Calories Don' t Count...For Some
  • The Organic Consumer
• For the Environment
• The Dieting Consumer
  • Table 7-10: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Shop for Specials or Bargains" 2009 (U.S. adults)
  • Table 7-11: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I am Often Swayed by Coupons to Try New Foods," 2009 (U.S. adults)
  • Table 7-12: Indices by Use of Select Frozen Desserts for Consumers Who Use Cents-off Coupons: Food/Groceries and Fast-food Restaurants, 2009 (U.S. adults)
  • Table 7-13: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Usually Read the Information on Food Labels," 2009 (U.S. adults)
  • Table 7-14: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Like to Know About the Ingredients Before I Buy Food," 2009 (U.S. adults)
  • Table 7-15: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Prefer Foods Without Artificial Additives," 2009 (U.S. adults)
  • Table 7-16: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2009 (U.S. adults)
  • Table 7-17: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Eat Foods I Like Regardless of Calories," 2009 (U.S. adults)
  • Table 7-18: Indices by Use of Select Frozen Desserts for Agreement with Statement: "When I Shop for Food, I Look for Organic/Natural," 2009 (U.S. adults)
  • Table 7-19: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Would Pay More for Environmentally Friendly Products," 2009 (U.S. adults)
  • Table 7-20: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I am Currently Dieting," 2009 (U.S. adults)

Chapter 8: Product Trends

• Key Points

The Trends

• And Now for Something Completely Different
• Innovation is Rare
  • Innovation: The Ice Cream Cone
  • Innovation: Frozen Novelties
  • Innovation: Häagen-Dazs
  • Innovation: Mix-Ins
  • Innovation: Frozen Yogurt
  • Innovation: Low Fat Ice Cream
  • Innovation: Dippin' Dots
  • Innovation: Frozen Yogurt Redux
• Innovation Today
• Häagen-Dazs Five Stands Out
  • Figure 8-1: Häagen-Dazs Five
• Fair Trade Appeals To Socially Conscious Consumers
  • Figure 8-2: Ben & Jerry' s Fair Trade
• Appealing to Foodies
  • Choctal Single Origin
  • Figure 8-3: Choctal Single Origin
  • Kleinpeter Stresses Localism
  • Figure 8-4: Kleinpeter Ice Cream
  • Häagen-Dazs Fleur de Sel
  • Figure 8-5: Häagen-Dazs Fleur de Sel Caramel
• Going Upscale
  • Starbucks Goes Suprepremium
  • Figure 8-6: Starbucks Frappuccino
  • Supervalu Private Label Going Upscale
  • Figure 8-7: Culinary Circle Cherry Chocolate Amore Ice Cream Dessert
  • Gelato on Upscale Fringe
  • Figure 8-8: Villa Dolce Gelatos
• Healthier Than Ever
  • Kemps Frozen Yogurt with Omega 3
  • Figure 8-9: Kemps Frozen Yogurt with Omega 3
  • Pierre' s Yovation
  • Figure 8-10: Pierre' s Yovation
  • Julie' s Organic Ice Cream Organic Gluten Free Vanilla Ice Cream Sandwich Cookies
  • Figure 8-11: Julie' s Organic Ice Cream Organic Gluten Free Vanilla Ice Cream Sandwich Cookies
  • Turkey Hill Adds Calcium and Vitamin D
  • Figure 8-12: Turkey Hill Light Recipe
  • Jolly Llama Promotes Antioxidant Value
  • Figure 8-13: Jolly Llama Squeezable Whole Fruit Sorbets
  • Clemmy' s Adds Xylitol, Leaves Out Sugar
  • Figure 8-14: Clemmy' s Ice Cream
  • Dreyer' s Dibs Snack Bags Offers Portion Control
  • Figure 8-15: Dreyer' s Dibs Bite-Sized Ice Cream Snacks
  • More Portion Control from SheerBliss
  • Figure 8-16: SheerBliss BlissBites
• Going Organic
  • Perry' s First Organic
  • Figure 8-17: Perry' s Organic Ice Cream and Boulder Organic Ice Cream
  • Boulder Adds Organic
• Pursuing The Hispanic Consumer
  • Dreyer' s Hispanic Gambit
  • Figure 8-18: Nestle Delicias Paletas and Helados
  • Blue Bell Hispanic Flavors Accompany Expansion in Florida
  • Figure 8-19: Blue Bell Cafe con Leche
  • Trends That Never End
• Sports Tie-Ins
  • Figure 8-20: Turkey Hill Phillie Phanatic Double Play
• Entertainment Tie-Ins
  • Figure 8-21: Dreyer' s American Idol Slow Churned Ice Cream
• Celebrating Community
  • Figure 8-22: Blue Bell 4H Ice Cream
• Co-Branding
• Two-In-One
  • Figure 8-23: Turkey Hill Dynamic Duos
• Second Time Around for Viennetta
  • Figure 8-24: Unilever Viennett
• Renaming
  • Figure 8-25: Turkey Hill Stuff' d

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