本報告已在2011年12月06日停止出版。
更改為出版
The Affluent Consumer Market in the U.S., 6th Edition
出版日期 : 2011年12月
商品編碼: 225428
本報告，針對美國富人消費者市場的市場商機進行調查分析，並彙整富人消費者的人口統計數據資料、購買行動、資產管理、不景氣時的支出動向之變化、2010年之後的市場成長預測等，由下列摘要形式闡述。
第1章 報告摘要
第2章 富人消費者市場的策略性趨勢
第3章 富人消費者市場之市場商機的活用
- 適應富人消費者市場的變化
- 富人消費者市場的主要市場商機
第4章 富人之人口統計
- 富人消費者的人口統計數據資料
- 富人消費者的生活區域
第5章 未來展望：2010年之後的富人消費者市場
- 富人市場的規模
- 影響富人市場成長的因素
- 富人消費者市場的成長預測
第6章 富人消費者的金錢管理
- 個人理財之意識：主要趨勢
- 財務管理的實行
- 投資商品・保險商品的擁有
第7章 富人消費者的支出動向
- 概述
- 不景氣對富人消費者的支出動向之影響
- 富人消費者的消費（店舖）
- 線上・型錄購物
第8章 富人消費者市場的健康管理
第9章 富人消費者的住家與汽車
第10章 富人消費者的休閒方式
- 概述
- 家庭娛樂
- 線上的富人消費者
- 外出
- 富人旅行者
第11章 富人消費者與媒體
附錄
Abstract
In early 2007, when the last edition of Packaged Facts The Affluent Consumer
Market in the U.S. was published, affluent consumers in America as well as
wealthy individuals around the globe were going about their business of
making, borrowing and spending money in blissful ignorance of the perfect
financial storm that lay ahead. At the time, it was unimaginable that the
housing bubble would deflate and leave behind a wreckage of foreclosures and
worthless subprime mortgage securities. It was unthinkable that the stock
market would collapse, financial markets would come close to imploding and a
storied institution such as Lehman Brothers would simply disappear from the
Wall Street landscape. Practically no one could foresee the onset of the most
severe recession in more than 70 years.
The 2009 edition of Packaged Facts The Affluent Consumer Market in the U.S.
provides a timely, in-depth analysis of how affluent consumers are responding
to the most profound economic crisis since the Great Depression. The report
uses multi-year data from Experian Simmons National Consumer Studies to track
affluent consumer attitudes and behavior from the years preceding the onset of
the Great Recession into 2009. This trend analysis gives marketers an
insightful, up-to-date view of what' s changed and what' s stayed the same in
the psyche and behavior of affluent consumers, who account for 22% of the
nation' s households but still generate more than half of the household income
of the country and remain responsible for more than one-third of all consumer
spending.
This Packaged Facts report begins with an assessment of the strategic trends
shaping the affluent consumer market today, including a data-driven analysis
of how affluent consumers are coping - or not - with the Great Recession. The
next Chapter describes how marketers are adapting to change in the affluent
consumer market and highlights key opportunities in what remains the single
most attractive market segment in the American consumer economy. Following a
Chapter that includes an in-depth demographic profile of affluent consumers,
the report assesses the size of the affluent market today and projects its
growth through 2014.
The second section of the report examines how affluent consumers manage and
spend money. It includes a Chapter offering insights into changes in the
attitudes of financial consumers toward risk and includes an analysis of
credit card use and ownership of insurance policies and investments. The next
Chapter explores affluent consumer spending and shopping patterns. It includes
a trend analysis of affluent consumer expenditures from 2005 through 2008 that
demonstrates where affluent consumers are cutting back and in some cases
adding to their household budgets. It also provides an overview of the
behavior of affluent shoppers - in stores, online and from catalogs.
The third section of the report includes separate chapters highlighting key
aspects of affluent consumer behavior. These include chapters on health and
well-being, affluent consumers and their homes and cars, how affluent
consumers spend leisure time and affluent consumers and the media.
Table of Contents
Chapter 1 - Executive Summary
- Background
- Introduction
- Overview of the Report
- Scope and Methodology
- Scope of the Market
- Methodology
- Strategic Trends in the Affluent Consumer Market
- Research Suggests Affluent May Feel the Recession More
- Average Income of Super-Affluent Subject to More Ups and Downs
- Pessimism Reigns among Super-Affluent Consumers
- Affluent More Afflicted by Feelings of Financial Insecurity
- Even the Super-Affluent Lose Their Mojo
- Spending Plans Reined In
- Dividend Income Down, Unemployment Compensation Up
- Increase in Household Net Worth for First Time in Two Years Fosters
Optimism
- Wall Street Bonuses Expected to Rebound in 2009
- Optimism Starts to Return among Affluent Consumers
- More Affluent Shoppers in High-End Stores
- Taking Advantage of Affluent Consumer Market Opportunities
- The New Normal Challenges Marketers
- Affluent Buyers Search for Value
- Marketers Combat “Luxury Shame”
- “Stealth Sales” On the Increase
- Some Marketers Focus on Protecting the Brand
- Discount High Fashion Websites Thrive
- Affluent Consumers Continue to Offer Most Attractive Opportunities
- The Demographics of Affluence
- Population of Affluent Consumers Tops 61 Million
- Affluent Consumers Disproportionately Non-Hispanic White
- Education Differentiates Affluent Consumers
- Few Retirees among Affluent Consumer Population
- Multiple Earners Common in Affluent Households
- Marriage More Common
- Affluent Households Are Larger
- Northeast Has the Most Super-Affluent
- Affluent More Likely to Congregate in Urban Centers
- Looking Ahead: The Affluent Consumer Market in 2010 and Beyond
- Number of Affluent Households Tops 25 Million
- Affluent Generate More than Half of U.S. Household Income
- Affluent Consumer Market Will Grow 23% by 2014
- How Affluent Consumers Manage Their Money
- Affluent Lose Appetite for Risk
- Super-Affluent Show Increasing Interest in Getting Financial Information
- Choice of Banking Institutions Differs across Income Lines
- Frequent Credit Card Use a Hallmark of Affluence
- Even Affluent Carry Balances on Credit Cards
- Debit Cards Used Frequently
- Paying Bills Online Popular among Affluent
- Affluent Taxpayers Look to CPAs
- How Affluent Consumers Spend Their Money
- Affluent Consumers Wield Ever-Increasing Influence
- Huge Spending Gap between Affluent and Non-Affluent Consumers
- Expenditure Patterns Reflect Differences in Available Choices
- Highly Affluent Consumers Cut Expenditures in Great Recession
- Affluent Shoppers Attuned to Brand Names
- Affluent Consumers Are Careful Shoppers
- Incentive Offers Appeal to Affluent Consumers
- Super-Affluent Are Big Online Spenders
- Affluent Consumers Turn to Catalogs More Often
- Keeping up with Fashion More Important to Affluent Consumers
- Taking Care of Themselves: Health and Well-Being in the Affluent
Consumer Market
- Exercise Has High Priority
- Fewer Wimps among the Affluent
- Affluent Healthier than Other Americans
- Visits to Doctors More Common
- Trust in Physicians Lower
- Super-Affluent Will Pay More for Medications
- Healthy Eating Important to Affluent Consumers
- Losing Weight a High Priority for Affluent Consumers
- Affluent Consumers and Their Homes and Cars
- Home Decor of Interest to the Affluent
- Affluent Lead Way in Home Improvement Market
- Affluent Big Spenders in Household Furnishings Stores
- Organic Food a Must for Many Super-Affluent Chefs
- New Cars More Likely to Be Found in Affluent Owners' Garages
- Foreign Cars Highly Rated
- Multiple Vehicles More Common
- One in Four Affluent Consumers Plans to Buy New Vehicle in Next Year
- How Affluent Consumers Spend Their Leisure Time
- Affluent Consumers More Active in Their Spare Time
- Audio Books Favored by Super-Affluent Readers
- Affluent Households Filled with Electronics Gear
- Affluent Prove Tough Customers for Wireless Service Providers
- Affluent Heavy Users of Internet
- Live Entertainment Events Attract More Affluent Consumers
- Affluent Consumer Segment Includes More Frequent Moviegoers
- Super-Affluent Consumers Are Frequent Travelers
- Interest in Cruise Ship Vacations Rebounds among Top Tiers of Affluent
Consumers
- Affluent Consumers and the Media
- Newspapers Maintain Hold on Super-Affluent
- Affluent Viewers less Likely to Turn to TV for Information
- Premium Cable a Fixture in Affluent Homes
- TV More Popular among Affluent Men than Women
- Radio Important Information Source for Affluent Men
- Internet Changes Media Habits of Affluent
- Cellphone Important Media Platform for Affluent
- Affluent Consumers Pay Attention to Out-of-Home Ads
- Product Placement Effective Way to Reach Super-Affluent Consumers
Section I: Overview of the Market
Chapter 2 - Strategic Trends in the Affluent Consumer Market
- Affluent Consumers in the Great Recession
- Affluent Consumer Population Peaked in 2007
- Table 2-1: Growth in the Population of Affluent Consumers by Selected
Time Periods, 2005-2009
- Table 2-2: Number of Affluent Households Identified by Experian Simmons
National Consumer Study, Selected Time Periods 2005-2009
- Survey Details Global Decline in Population of the Very Rich
- Wealthy in the U.S. Share the Pain of Their Counterparts around the World
- Research Suggests Affluent May Feel the Recession More
- Average Income of Super-Affluent Subject to More Ups and Downs
- Figure 2-1: Average Household Income of Super-Affluent Consumers,
2000-2008
- Table 2-3: Mean Household Income 2000-2008, Super-Affluent vs. All Other
Consumers
- Affluent More Likely to Claim to Be Worse Off Financially
- Table 2-4: Financial Status of Affluent and Non-Affluent Consumers, Fall
2008 vs. Spring 2009
- Pessimism Reigns among Super-Affluent Consumers
- Table 2-5: Economic Outlook of Affluent and Non-Affluent Consumers, Fall
2008 vs. Spring 2009
- Affluent More Afflicted by Feelings of Financial Insecurity
- Table 2-6: Percent of Affluent and Non-Affluent Consumers Who Feel
Financially Secure by Selected Time Periods, 2005-2009
- Even the Super-Affluent Lose Their Mojo
- Table 2-7: Percent of Affluent and Non-Affluent Consumers Expressing Low
Level of Consumer Confidence by Selected Time Periods, 2005-2009
- Table 2-8: Percent of Affluent and Non-Affluent Consumers Expressing
High Level of Consumer Confidence by Selected Time Periods, 2005-2009
- Figure 2-2: Percent Expressing Low Consumer Confidence, Super-Affluent
vs. Non-Affluent Consumers
- Figure 2-3: Percent Expressing High Consumer Confidence, Super-Affluent
vs. Non-Affluent Consumers
- Spending Plans Reined In
- Table 2-9: Spending Plans of Affluent vs. Other Consumers, Fall 2008 vs.
Spring 2009
- Affluent More Concerned about Their Financial Future in the Event of Job
Loss
- Affluent Consumers Surprisingly Hard Hit by Job Losses and Business
Failures
- Table 2-10: Percent of Affluent and Non-Affluent Consumers Reporting
They Lost Job, Were Laid Off or Went Out of Business by Selected Time
Periods, 2005-2009
- Dividend Income Down, Unemployment Compensation Up
- Figure 2-4: Average Income from Interest, Dividends, Rental Income and
Other Property Income, Highly and Super-Affluent Consumer Units, 2005-2008
- Figure 2-5: Aggregate Income from Unemployment Compensation and Veterans
Benefits, Highly and Super-Affluent Consumer Units, 2005-2008
- Affluent Living in Trophy Houses Feel Pinch
- Figure 2-6: Average Market Value of Homes Owned by Highly and Super-
Affluent Consumers by Selected Periods, 2004-2008
- Figure 2-7: Number of Affluent Consumers Living in Houses Worth $1
Million or More by Selected Periods, 2005-2009
- A Glimmer of Hope in the Affluent Consumer Market
- Affluent Consumer Market Starts to Stabilize
- Increase in Household Net Worth for First Time in Two Years Fosters
Optimism
- Wall Street Bonuses Expected to Rebound in 2009
- Optimism Starts to Return among Affluent Consumers
- More Affluent Shoppers in High-End Stores
- Table 2-11: Number of Highly and Super-Affluent Consumers Shopping in
Selected High-End Retail Stores in Last Three Months, 2007-2009
Chapter 3 - Taking Advantage of Affluent Consumer Market Opportunities
- How Marketers Are Adapting to Change in the Affluent Consumer Market
- The New Normal Challenges Marketers in Affluent Consumer Market
- Affluent Buyers Search for Value
- Table 3-1: Changes in Shopping Behavior of Super-Affluent Consumers by
Selected Time Periods, 2005-2009
- Table 3-2: Number of Highly and Super-Affluent Consumers Shopping at
Nordstrom and Nordstrom Rack, April 2008-December 2008 vs. November
2008-June 2009
- Figure 3-1: Percent of Super-Affluent Consumers Shopping at Costco in
Last Three Months by Selected Time Periods, 2008-2009
- Marketers Combat “Luxury Shame”
- “Stealth Sales” On the Increase
- Some Marketers Focus on Protecting the Brand
- Luxury Marketers Move Online
- Discount High Fashion Websites Thrive
- Customization Used as Strategy to Lure Affluent Buyers
- Selected Opportunities in the Affluent Consumer Market
- Affluent Consumers Continue to Offer Most Attractive Opportunities
- Table 3-3: Average Household Income, Affluent vs. Other Households
- Table 3-4: Average Annual Expenditures, Affluent vs. Other Consumer Units
- Affluent Provide Bulk of Shoppers for Many Retailers
- Table 3-5: Selected Affluent Consumer Market Opportunities Related to
Shopping in Stores in Last Three Months
- Table 3-6: Selected Affluent Consumer Market Opportunities Related to
Catalog Shopping
- Affluent Consumers Biggest Spenders Online
- Table 3-7: Selected Affluent Consumer Market Opportunities Related to
Online Shopping
- Affluent Consumers Prime Targets for Consumer Electronics Marketers
- Table 3-8: Selected Affluent Consumer Market Opportunities Related to
Ownership of Cellphones
- Table 3-9: Selected Affluent Consumer Market Opportunities Related to
Consumer Electronics
- Leisure Pursuits of Affluent Provide Multiple Opportunities
- Table 3-10: Selected Affluent Consumer Market Opportunities Related to
Leisure Activities
- Affluent Consumers Vital to Travel Industry
- Table 3-11: Selected Affluent Consumer Market Opportunities Related to
Travel
- Affluent Critical Element in Home Improvement Market
- Table 3-12: Selected Affluent Consumer Market Opportunities Related to
Home Improvements and Furnishings
- Affluent Hold Key to Automotive Market
- Table 3-13: Selected Affluent Consumer Market Opportunities Related to
Automotive Vehicles
- Affluent Main Driver of Financial Services
- Table 3-14: Selected Affluent Consumer Market Opportunities Related to
Financial Services
- Table 3-15: Selected Affluent Consumer Market Opportunities Related to
Investments Owned
Chapter 4 - The Demographics of Affluence
- Demographic Profile of Affluent Consumers
- Population of Affluent Consumers Tops 61 Million
- Table 4-1: Number of Affluent U.S. Adults, 2009
- Gen-Xers and Younger Boomers Predominate
- Table 4-2: Affluent Consumers by Gender and Age Group
- Affluent Consumers Disproportionately Non-Hispanic White
- Table 4-3: Households with Income of $100,000 or More by Race and
Hispanic Origin, 2008
- Education Differentiates Affluent Consumers
- Table 4-4: Affluent Consumers by Educational Achievement
- Few Retirees among Affluent Consumer Population
- Table 4-5: Employment Profile of Affluent Consumers
- Multiple Earners Common in Affluent Households
- Table 4-6: Number of Employed Adults in Household, Affluent vs. Other
Consumers
- Vast Majority of Affluent Consumers Own Homes
- Table 4-7: Affluent Consumers by Homeownership Status
- Vacation Homes Part of Super-Affluent Lifestyle
- Table 4-8: Ownership of Vacation Homes, Affluent vs. Other Consumers
- Marriage More Common
- Table 4-9: Affluent Consumers by Marital Status
- Affluent Households Are Larger
- Table 4-10: Affluent Households by Size of Household and Presence of
Children
- Where Affluent Consumers Live
- Northeast Has the Most Super-Affluent
- Table 4-11: Affluent Consumers by Region of Residence
- Affluent More Likely to Congregate in Urban Centers
- Table 4-12: Percent of Affluent Consumers Living in Selected Metro
Markets
- New York Metro Area Tops List of Affluent Metro Areas
- Table 4-13: 40 Largest Metropolitan Areas Ranked by Number of Affluent
Households
- Silicon Valley and Suburban Connecticut Have Highest Concentration of
Affluent Households
- Table 4-14: 40 Largest Metropolitan Areas Ranked by Affluent Households
as Percent of All Households in Area
Chapter 5 - Looking Ahead: The Affluent Consumer Market in 2010 and Beyond
- Size of the Affluent Market
- Defining the Affluent Market
- Number of Affluent Households Tops 25 Million
- Table 5-1: Number of Affluent Households by Amount of Household Income,
2008
- Table 5-2: Affluent Consumer Segments as Percentage of Affluent Consumer
Households
- Affluent Generate More than Half of U.S. Household Income
- Table 5-3: Aggregate Household Income, Affluent vs. Non-Affluent by
Category of Affluent Household, 2008
- Super-Affluent Have Super Impact on Affluent Consumer Market
- Table 5-4: Aggregate Income of Affluent Households by Category of
Affluent Household
- Factors Affecting the Growth of the Affluent Market
- Optimism Gradually Returning amidst Uncertainty about the Future
- Slow Economic Growth Expected in Near Term
- Forecasters See Gradual Uptick in Global Luxury Market
- American Affluent Consumers Expected to Lose Ground in Global Shift
- Projected Growth of the Affluent Consumer Market
- Forecasting Assumptions Analyzed
- Affluent Consumer Market Will Grow 23% by 2014
- Table 5-5: Projected Size and Growth of Affluent Market, 2009-2014
Section II: How Affluent Consumers Manage and Spend Money
Chapter 6 - How Affluent Consumers Manage Their Money
- Key Trends in Attitudes toward Personal Finances
- Affluent Lose Appetite for Risk
- Table 6-1: Attitudes toward Risk, Affluent vs. Non-Affluent Consumers by
Selected Time Periods 2005-2009
- Super-Affluent Show Increasing Interest in Getting Financial Information
- Table 6-2: Interest in Obtaining Financial Information, Affluent vs.
Non-Affluent Consumers by Selected Time Periods 2005-2009
- Financial Management Practices
- Choice of Banking Institutions Differs across Income Lines
- Table 6-3: Percent Owning Bank Accounts by Type of Account and
Institution, Affluent vs. Other Consumers
- Frequent Credit Card Use a Hallmark of Affluence
- Table 6-4: Use of Credit Cards, Affluent vs. Other Consumers
- Even Affluent Carry Balances on Credit Cards
- Table 6-5: Percent of Credit-Card Holders Paying Off Entire Credit-Card
Balance Each Month, Affluent vs. Other Consumers
- Debit Cards Used Frequently
- Table 6-6: Ownership and Use of ATM/Debit Cards, Affluent vs. Other
Consumers
- Paying Bills Online Popular among Affluent
- Table 6-7: Methods Used to Pay Bills, Affluent vs. Other Consumers
- Affluent Taxpayers Look to CPAs
- Table 6-8: Methods of Preparing Tax Returns in Last 12 Months, Affluent
vs. Other Consumers
- Ownership of Investments and Insurance
- Investment Ownership Analyzed
- Table 6-9: Ownership of Investments, Affluent vs. Other Consumers
- Insurance Vital Part of Affluent Lifestyle
- Table 6-10: Ownership of Property and Vehicle Insurance, Affluent vs.
Other Consumers
- Table 6-11: Value of Life Insurance Owned, Affluent vs. Other Consumers
- Table 6-12: Percent with Health Insurance by Type Owned, Affluent vs.
Other Consumers
Chapter 7 - How Affluent Consumers Spend Their Money
- Overview
- Consumer Units Defined
- Affluent Consumers Have Disproportionate Impact on American Economy
- Table 7-1: Expenditures of Consumer Units as Percent of Aggregate
Consumer Expenditures in the United States in 2008, Affluent vs. Non-Affluent
- Affluent Consumers Wield Ever-Increasing Influence
- Table 7-2: Expenditures of Consumer Units as Percent of Aggregate
Consumer Expenditures in the United States 2003-2008, Affluent vs.
Non-Affluent
- Huge Spending Gap between Affluent and Non-Affluent Consumers
- Figure 7-1: Average Annual Expenditures in 2008, Affluent vs. Other
Consumers
- Many Differences between Affluent and Other Consumer Units
- Table 7-3: Profile of Affluent and Other Consumer Units
- Expenditure Patterns Reflect Differences in Available Choices
- Table 7-4: Percent of Aggregate Consumer Expenditures, Affluent vs.
Other Consumer Units
- How the Great Recession Has Affected the Way the Most Affluent
Consumers Spend Money
- Latest Government Data Show Profound Shifts in Spending by Top Ranks of
Affluent Consumer Units
- Highly Affluent Consumers Cut Expenditures
- Restaurant Meals More Popular but Alcohol Consumption Down
- Less Spent on Travel and Vacations
- More of the Most Affluent Consumers Living in Rented Homes
- Figure 7-2: Aggregate Expenditures on Rented Dwellings by Highly and
Super-Affluent Consumer Units, 2005-2008
- Spending on Phone Service Stays Constant
- Child Care Expenditures Drop Dramatically but Spending on Housekeeping
and Lawn-Care Services Stays the Same
- Spending on Household Furnishings Declines Precipitously
- Affluent Women Spend Less for Clothing, Men Spend about the Same
- Affluent Spending on New Cars Drops off Cliff
- Figure 7-3: Aggregate Expenditures on New Vehicles by Highly and Super-
Affluent Consumer Units, 2005-2008
- Affluent Spend More on Car Repairs
- Affluent Consumers Cut Back on Medical Spending
- Spending on Pets Goes Up
- Spending on Personal Care Shows Steady Increase
- Table 7-5: Trends in Spending by Highly and Super-Affluent Consumer
Units, 2005-2008
- When Affluent Consumers Go Shopping in Stores
- Super-Affluent Shoppers Have Different Profile
- Table 7-6: Shopping Profile, Affluent vs. Other Consumers
- Affluent Shoppers Attuned to Brand Names
- Table 7-7: Attitudes toward Brands, Affluent vs. Other Consumers
- Affluent Consumers Are Careful Shoppers
- Table 7-8: Attitudes toward Prices and Sales, Affluent vs. Other
Consumers
- Incentive Offers Appeal to Affluent Consumers
- Figure 7-3: Percent Using Cents-Off Coupons, Affluent vs. Other Consumers
- Table 7-9: Percent Responding to Incentive Offers, Affluent vs. Other
Consumers
- Affluent Consumers Frequent Mall Visitors
- Table 7-10: Percent Visiting Malls in Last 4 Weeks , Affluent vs. Other
Consumers
- Target the Top Choice of Super-Affluent and Highly Affluent Women
- Table 7-11: Department/Discount Stores Shopped in Last 3 Months,
Affluent vs. Other Women
- Table 7-12: Department/Discount Stores Shopped in Last 3 Months,
Affluent vs. Other Men
- Online and Catalog Shopping
- Affluent Shoppers Depend on Internet
- Table 7-13: Impact of the Internet on Shopping Behavior, Affluent vs.
Other Consumers
- Super-Affluent Are Big Online Spenders
- Table 7-14: Total Amount Spent on Internet Orders in Last 12 Months,
Affluent vs. Other Consumers
- Table 7-15: Items Ordered from the Internet in Last 12 Months, Affluent
vs. Other Consumers
- Affluent Consumers Turn to Catalogs More Often
- Table 7-16: Profile of Catalog Shoppers, Affluent vs. Other Consumers
- Following Fashion
- Keeping up with Fashion More Important to Affluent Consumers
- Table 7-17: Attitudes toward Fashion, Affluent vs. Other Consumers
- Affluent Women More Likely to Buy Clothes
- Table 7-18: Clothing Items and Accessories Bought in Last 12 Months,
Affluent vs. Other Women
- Table 7-19: Clothing Items and Accessories Bought in Last 12 Months,
Affluent vs. Other Men
- Watches Important to Super-Affluent
- Table 7-20: Percent Buying Watches in Last 12 Months, Affluent vs. Other
Consumers
- Affluent Women Use More Personal-Care Products
- Table 7-21: Use of Personal-Care Products, Affluent vs. Other Women
- Table 7-22: Use of Personal-Care Products, Affluent vs. Other Men
Section III: Highlights of Affluent Consumer Behavior
Chapter 8 - Taking Care of Themselves: Health and Well-Being in the Affluent Consumer Market
- Keeping Fit
- Exercise Has High Priority
- Table 8-1: Attitudes toward Exercise, Affluent vs. Other Consumers
- Frequent Workouts Common
- Table 8-2: Participation in Physical Fitness Programs, Affluent vs.
Other Men
- Table 8-3: Participation in Physical Fitness Programs, Affluent vs.
Other Women
- Top Sports Linked to Fitness
- Table 8-4: Sports Played in Last 12 Months, Affluent vs. Other Men
- Table 8-5: Sports Played in Last 12 Months, Affluent vs. Other Women
- Staying Healthy
- Fewer Wimps among the Affluent
- Table 8-6: Attitudes toward Personal Health, Affluent vs. Other Consumers
- Affluent Healthier than Other Americans
- Table 8-7: Ailments in Last 12 Months, Affluent vs. Other Consumers
- Visits to Doctors More Common
- Table 8-8: Healthcare Professionals Consulted in Last 12 Months,
Affluent vs. Other Consumers
- Trust in Physicians Lower
- Table 8-9: Trust in Physicians, Affluent vs. Other Consumers
- Super-Affluent Will Pay More for Medications
- Table 8-10: Attitudes toward Brand-Name Medications, Affluent vs. Other
Consumers
- Fewer Cigarette Smokers among the Affluent but Cigars More Popular
- Table 8-11: Use of Tobacco Products, Affluent vs. Other Consumers
- Healthy Eating Important to Affluent Consumers
- Table 8-12: Attitudes toward Healthy Eating, Affluent vs. Other Consumers
- Losing Weight a High Priority for Affluent Consumers
- Table 8-13: Reasons for Watching Diet, Affluent vs. Other Consumers
- Table 8-14: Attitudes toward Dieting, Affluent vs. Other Consumers
Chapter 9 - Affluent Consumers and Their Homes and Cars
- Affluent Consumers and Their Homes
- Affluent Consumers Like to Entertain at Home
- Table 9-1: Attitudes toward the Home, Affluent vs. Other Consumers
- Home Decor of Interest to the Affluent
- Table 9-2: Attitudes toward Home Improvement, Affluent vs. Other
Consumers
- Affluent Lead Way in Home Improvement Market
- Table 9-3: Profile of Home Improvers, Affluent vs. Other Consumers
- Affluent Big Spenders in Household Furnishings Stores
- Table 9-4: Percent Purchasing Household Furnishings, Bed, Bath, Linens
and Appliances in Last 12 Months, Affluent vs. Other Consumers
- Eating at Home
- Cooking Attracts Super-Affluent Consumers
- Table 9-5: Attitudes toward Cooking, Affluent vs. Other Consumers
- Organic Food a Must for Many Super-Affluent Chefs
- Table 9-6: Importance of Natural and Organic Foods, Affluent vs. Other
Consumers
- Gourmet Foods Appeal
- Table 9-7: Attitudes toward Food Styles, Affluent vs. Other Consumers
- Affluent Like to Experiment with New Foods
- Table 9-8: Attitudes toward Experimenting with New Foods, Affluent vs.
Other Consumers
- The Affluent Auto Owner
- Affluent Drivers Like to Drive Fast
- Table 9-9: Driving Habits and Vehicle Use, Affluent vs. Other Consumers
- Cars Tied to Self-Image
- Table 9-10: Self-Image and Cars, Affluent vs. Other Consumers
- Affluent Want Cars to be Fun to Drive
- Table 9-11: Criteria for Buying a Car, Affluent vs. Other Consumers
- Auto Safety Important
- Table 9-12: Importance of Auto Safety, Affluent vs. Other Consumers
- New Cars More Likely to Be Found in Affluent Owners' Garages
- Table 9-13: Attitudes toward New and Used Cars, Affluent vs. Other
Consumers
- Foreign Cars Highly Rated
- Table 9-14: Attitudes toward Foreign Cars, Affluent vs. Other Consumers
- Multiple Vehicles More Common
- Table 9-15: Number of Vehicles in Household, Affluent vs. Other Consumers
- Table 9-16: Vehicle Model Type Owned, Affluent vs. Other Consumers
- One in Four Affluent Consumers Plans to Buy New Vehicle in Next Year
- Table 9-17: Next Vehicle Purchase, Affluent vs. Other Consumers
- Dealer Finance Works for Super-Affluent Buyers
- Table 9-18: Method of Purchasing Most Recently Acquired Vehicle,
Affluent vs. Other Consumers
Chapter 10 - How Affluent Consumers Spend Their Leisure Time
- Overview
- Affluent Consumers More Active in Their Spare Time
- Table 10-1: Hobbies and Leisure Activities in Last 12 Months, Affluent
vs. Other Men
- Table 10-2: Hobbies and Leisure Activities in Last 12 Months, Affluent
vs. Other Women
- Audio Books Favored by Super-Affluent Readers
- Table 10-3: Books Purchased in Last 12 Months, Affluent vs. Other
Consumers
- Home Entertainment
- Home Electronics Appeal to Affluent
- Table 10-4: Attitudes toward Consumer Electronics, Affluent vs. Other
Consumers
- Affluent Households Filled with Electronics Gear
- Table 10-5: Ownership of Selected Consumer Electronics Items, Affluent
vs. Other Consumers
- Digital Photography Enters Affluent Lifestyle
- Table 10-6: Ownership of Cameras, Affluent vs. Other Consumers
- Affluent Prime Customers for Home Electronics Retailers
- Table 10-7: Home Electronic Stores Shopped in Last 3 Months, Affluent
vs. Other Consumers
- Table 10-8: Percent Shopping in Office Supply/Computer Stores in Last 3
Months, Affluent vs. Other Consumers
- Table 10-9: Amount Spent on Software in Last 12 Months, Affluent vs.
Other Consumers
- Keeping in Touch
- Affluent Depend on Cellphones to Stay Connected
- Figure 10-1: Percent Owning Cellphones, Affluent vs. Other Consumers
- Table 10-10: Use of Cellphone as a Social Tool, Affluent vs. Other
Consumers
- Landlines Still Important
- Table 10-11: Use of Cellphones, Affluent vs. Other Consumers
- Affluent Prove Tough Customers for Wireless Service Providers
- Table 10-12: Attitudes toward Wireless Service Providers, Affluent vs.
Other Consumers
- Affluent Buy Additional Cellphone Services
- Table 10-13: Use of Cellphones, Affluent vs. Other Consumers
- The Online Affluent Consumer
- Internet Has Major Impact on the Way Affluent Work and Play
- Figure 10-2: Percent Using the Internet at Home, Affluent vs. Other
Consumers
- Table 10-14: Impact of the Internet on Lifestyle , Affluent vs. Other
Consumers
- Affluent Heavy Users of Internet
- Table 10-15: Use of the Internet at Home, Affluent vs. Other Consumers
- Online Activities Analyzed
- Table 10-16: Online Activities in Last 30 Days, Affluent vs. Other Men
- Table 10-17: Online Activities in Last 30 Days, Affluent vs. Other Women
- Travel Sites Attract Affluent Consumers
- Table 10-18: Websites Visited in Last 30 Days, Affluent vs. Other
Consumers
- Going Out
- Hard Times Do Not Keep Affluent Consumers from Going Out
- Table 10-19: Participation in Selected Entertainment Activities by
Selected Time Periods, 2005-2007
- Live Entertainment Events Attract More Affluent Consumers
- Table 10-20: Attendance at Live Entertainment Events in Last 12 Months,
Affluent vs. Other Consumers
- Affluent Consumer Segment Includes More Frequent Moviegoers
- Table 10-21: Movie Attendance, Affluent vs. Other Consumers
- Super-Affluent Avoid Fast Food Restaurants
- Table 10-22: Use of Family and Fast Food Restaurants, Affluent vs. Other
Consumers
- The Affluent Traveler
- Affluent Consumers More Likely to Use Travel Agents
- Figure 10-3: Percent Using Travel Agents, Affluent vs. Other Consumers
- Super-Affluent Consumers Are Frequent Travelers
- Table 10-23: Domestic Travel Profile in Last 12 Months, Affluent vs.
Other Consumers
- Most Affluent Consumers Travel Abroad
- Table 10-24: Foreign Travel Profile in Last 3 Years, Affluent vs. Other
Consumers
- Interest in Cruise Ship Vacations Rebounds among Top Tiers of Affluent
Consumers
- Table 10-25: Cruise Ship Vacations, Affluent vs. Non-Affluent Consumers
by Selected Time Periods, 2007-2009
Chapter 11 - Affluent Consumers and the Media
- Print Media
- Print Media Maintain Hold on Super-Affluent
- Table 11-1: Attitudes toward Print Media, Affluent vs. Other Consumers
- Table 11-2: Readership of Newspapers, Affluent vs. Other Consumers
- Many Magazine Choices Similar
- Table 11-3: Most Popular Magazines, Affluent vs. Other Women
- Table 11-4: Most Popular Magazines, Affluent vs. Other Men
- Television and Radio
- Affluent Viewers less Likely to Turn to TV for Information
- Table 11-5: Attitudes toward Television, Affluent vs. Non-Affluent
Consumers
- Premium Cable a Fixture in Affluent Homes
- Table 11-6: Access to Cable Television, Affluent vs. Non-Affluent
Consumers
- Fox Gets Nod from Affluent
- Table 11-7: Primetime Network Viewing Habits, Affluent vs. Non-Affluent
Consumers
- TV More Popular among Affluent Men than Women
- Table 11-8: Most Popular Cable Television Channels, Affluent vs. Other
Women
- Table 11-9: Most Popular Cable Television Channels, Affluent vs. Other
Men
- Table 11-10: Sports Events Watched Frequently on TV, Affluent vs. Other
Men
- Radio Important Information Source for Affluent Men
- Table 11-11: Attitudes toward Radio, Affluent vs. Other Consumers
- Table 11-12: Most Popular Radio Formats, Affluent vs. Other Men
- Table 11-13: Most Popular Radio Formats, Affluent vs. Other Women
- New Media
- Internet Changes Media Habits of Affluent
- Table 11-14: Impact of the Internet on Traditional Media Usage, Affluent
vs. Non-Affluent Consumers
- Cellphone Important Media Platform for Affluent
- Table 11-15: Use of Cellphones as Media Platform, Affluent vs. Other
Consumers
- Receptivity to Advertising
- Super-Affluent Consumers Depend on Ads
- Table 11-16: Attitudes toward Advertising, Affluent vs. Non-Affluent
Consumers
- Affluent Consumers Pay Attention to Out-of-Home Ads
- Table 11-17: Impact of Out-of-Home Advertising, Affluent vs.
Non-Affluent Consumers
- Product Placement Effective Way to Reach Super-Affluent Consumers
- Table 11-18: Impact of Product Placement, Affluent vs. Non-Affluent
Consumers
- Appendix Addresses of Selected Affluent Market Resources
800.298.5294
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