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市場調查報告書

美國的馬關連產品與服務市場:第3版

U.S. Equine Market, 3rd Edition

出版商 Packaged Facts 商品編碼 100078
出版日期 內容資訊 英文 164 Pages
商品交期: 最快1-2個工作天內
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美國的馬關連產品與服務市場:第3版 U.S. Equine Market, 3rd Edition
出版日期: 2017年03月14日 內容資訊: 英文 164 Pages
簡介

本報告提供美國的馬關連產品與服務的市場調查,市場定義和概要,馬的飼養頭數,市場規模的變化與預測,各分類的明細,行銷趨勢,新產品範例,競爭環境與主要經營者簡介,消費者簡介及產品與服務的使用趨勢等彙整資料。

第1章 摘要整理

  • 調查範圍、調查手法
  • 市場趨勢
  • 競爭趨勢
    • 競爭環境
    • 主要的銷售企業
    • 馬用醫藥品企業
    • 馬用產品零售業者
  • 行銷&新產品趨勢
    • 行銷趨勢
    • 新產品趨勢
    • 馬關連服務
  • 消費者趨勢

第2章 市場

  • 簡介
  • 市場規模、市場結構
    • 市場銷售額
    • 馬主的費用
  • 馬的頭數
    • 各類型
    • 馬的比賽
  • 市場預測
  • 法律規章
  • 展望

第3章 競爭趨勢

  • 簡介
    • 競爭環境
    • M&A
  • 主要的銷售企業
    • Purina Mills (Land O'Lakes)
    • Cargill
    • Manna Pro
    • Farnam
    • Mars, Inc. and Buckeye
    • Kent Nutrition Group
  • 馬用醫藥品企業
    • 概要
    • Zoetis
    • Boehringer Ingelheim / Merial
    • Merck Animal Health
    • Virbac
  • 馬用產品的零售業者
    • SmartPak Equine
    • Dover Saddlery
    • Valley Vet Supply
    • Jeffers Pet
    • Tractor Supply Co.
    • TABcom
    • KBC Horse Supplies
    • Doctors Foster and Smith
    • 家居裝修店、硬體設備商店

第4章 行銷、新產品趨勢

  • 行銷趨勢
    • 專家的建議
    • 客戶的回饋、參加
    • 保證
    • 幽默
    • 使用的容易度
    • 名流的推薦
    • 人和動物的關係
    • 效能
    • 贊助商
    • 行動行銷
    • 當地無線電
    • 社會責任
  • 新產品趨勢
    • 新的飼料
    • 新的補充品、飼料添加物
    • 醫療保健產品
    • 卡車產品、美容產品
  • 馬關連服務
    • 獸醫療
    • 馬蹄鐵工
    • 牙齒保健
    • 其他健康服務
    • 保險

第5章 消費者趨勢

  • 馬擁有趨勢
  • 馬關連的活動趨勢
  • 參與夸特馬展
  • 馬相關產品的採購趨勢

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目錄
Product Code: LA15184170

Despite renewed interest in horses spurred on by some historic horse racing in the last few years, the U.S. equine industry continues its decline. Horse ownership levels dropped and with fewer new foal registrations every year, the industry is looking at fewer horses to feed and care for in the years ahead. But the industry remains optimistic and appears to believe that the worst is behind it.

U.S. Equine Market, 3rd Edition highlights strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. The report provides a comprehensive overview of the market, covering cross-market trends and opportunities in both equine supplies and services. It thoroughly reviews competitive, new product and retail trends, as well as trends in equine owner demographics.

The report estimates the size and composition of this market and forecasts growth trends. It also tracks the major marketers participating in the equine market and provides a bird's eye view of the major equine services. Highlights include the impact of the recession and economic recovery; recent mergers and acquisitions; advertising and promotional trends including cause marketing; specialty diet products; condition-specific feeds and supplements; and non-traditional equine services such as equine massage and acupuncture. Dozens of images of equine products and consumer ads are included.

Table of Contents

CHAPTER 1: EXECUTIVE SUMMARY

SCOPE AND METHODOLOGY

  • Scope of Report
  • Report Methodology

MARKET TRENDS

  • Equine Market Sales Continue Slide
  • Figure 1-1 Share of Equine Market Sales by Category and Segment, 2016 (percent)
  • U.S. Boasts More Than 10 Million Horses
  • Industry Becoming More Optimistic

COMPETITIVE TRENDS

  • The Competitive Landscape
  • The Major Marketers
  • Equine Pharmaceutical Companies
  • Equine Product Retailers

MARKETING AND NEW PRODUCT TRENDS

  • Marketing Trends
  • New Product Trends
  • Equine Services

CONSUMER TRENDS

  • Horse Ownership Trends
  • Figure 1-2 Pet Ownership vs. Horse Ownership as Percentage of U.S. Households, 2004-2014 (percent)
  • Horse Owners Ride for Pleasure
  • Table 1-1 Primary Uses of Equids by Size of Operation, 2015
  • Trends in Horse Product Purchases

CHAPTER 2: THE MARKET

INTRODUCTION

  • Scope of Report
  • Report Methodology

MARKET SIZE AND COMPOSITION

  • Equine Market Sales Continue Slide
  • Table 2-1 U.S. Equine Market Sales, 2012, 2016, 2020 (millions)
  • Figure 2-1 Share of Equine Market Sales by Category and Segment, 2016 (percent)
  • Horse Owner Expenses
  • Table 2-2 Average Equine Expenses in Loudon County, Virginia: 2013 (dollars)

THE HORSE POPULATION

  • U.S. Boasts More Than 10 Million Horses
  • Table 2-3 Horse Population, U.S. and World: 2008-2012 (in thousands and percent)
  • Table 2-4 Global Horse Population, Countries with Populations Over One Million: 2014 (in thousands)
  • Horses by Type
  • Table 2-5 Percent of Resident Horses by Breed and Region, May 2015
  • Horse Disciplines

MARKET OUTLOOK

  • Industry Becoming More Optimistic as it Searches for Stability
  • Unwanted Horses
  • Illustration 2-1 A Home for Every Horse Ad
  • Illustration 2-2 Bureau of Land Management Infographic
  • Equine Therapy
  • Environmental Impact of Equine Industry
  • Natural Horsemanship

LEGISLATION

  • Soring Rules Released
  • Horse Transportation Safety Act
  • The Horseracing Integrity and Safety Act
  • Legislation Impacting Horse Slaughter

LOOKING AHEAD

  • Horse Ownership Declines Stabilize

CHAPTER 3: COMPETITIVE TRENDS

INTRODUCTION

  • The Competitive Landscape
  • Mergers and Acquisitions

THE MAJOR MARKETERS

  • Purina Mills (Land O'Lakes)
  • Illustration 3-1 Purina Mills' "Animals Speak Louder Than Words" Campaign
  • Cargill
  • Manna Pro
  • Farnam
  • Illustration 3-2 Farnam's Horseshoer's Secret Ad
  • Mars, Inc. and Buckeye
  • Kent Nutrition Group
  • Table 3-1 Selected Marketers and Brands of Equine Products, 2016

EQUINE PHARMACEUTICAL COMPANIES

  • Overview
  • Zoetis
  • Boehringer Ingelheim / Merial
  • Illustration 3-3 Boehringer Ingelheim's IDPPID.com Website
  • Merck Animal Health
  • Virbac

EQUINE PRODUCT RETAILERS

  • Horse Retailing Highly Fragmented
  • Table 3-2 Share of U.S. Retail Sales of Pet Products Market by Channel, 2015 (percent)
  • SmartPak Equine
  • Illustration 3-4 SmartPak Content Marketing
  • Dover Saddlery
  • Illustration 3-5 Dover Saddlery Grand Opening Sign
  • Valley Vet Supply
  • Illustration 3-6 Valley Vet Supply Website
  • Jeffers Pet
  • Illustration 3-7 Jeffers Equine Christmas Promotion on Facebook
  • Tractor Supply Co.

TABcom

  • Illustration 3-8
  • Search Ad for State Line Tack

KBC Horse Supplies

  • Illustration 3-9 KBC Brand Products
  • Doctors Foster and Smith
  • Illustration 3-10 Horses Education Center on Drs. Foster and Smith Website
  • Home Improvement Stores and Hardware Stores
  • Illustration 3-11 Horse Ad for Karsten's Ace Hardware

CHAPTER 4: MARKETING & NEW PRODUCT TRENDS

MARKETING TRENDS

  • Expert Advice
    • Illustration 4-1 GLC Website Testimonial
    • Illustration 4-2 Purina's Equine Experts
    • Illustration 4-3 SmartPak's "Ask the Vet!" Videos
  • Customer Feedback and Participation
    • Illustration 4-4 Finish Line's Five Star Ratings
    • Illustration 4-5 Med Vet Pharmaceutical's Customer Testimonial
    • Illustration 4-6 SmartPak's Med Vet Pharmaceutical's Customer Testimonial
  • Guarantees
    • Illustration 4-7 Arenus Colic Assurance Program
  • Humor
    • Illustration 4-8 Smartpak's "If Horses Were People" Videos
    • Illustration 4-9 Zoetis Ad for Quest
  • Ease of Use
    • Illustration 4-10 Zoetis Ad for Dormosedan Gel
    • Illustration 4-11 All Natural Majesty's Easy-to-Use Wafer
  • Celebrity Endorsements
    • Illustration 4-12 Purina's Ambassador List
    • Illustration 4-13 GLC and Gary Stevens
    • Illustration 4-14 Omega Alpha Ambassador Megan Lane
  • Human/Animal Bond
    • Illustration 4-15 Farnam Print Ad Spread
  • Performance
    • Illustration 4-16 Print Ads for Calf-Manna
    • Illustration 4-17 Hallway Feeds Ad "Powering the World's Richest Race"
  • Sponsorships
    • Illustration 4-18 Arenus Sponsorship
    • Illustration 4-19 Notice for Grand Opening of The Tractor Supply Co. Arena
  • Mobile Marketing
    • Illustration 4-20 Horse & Rider Horsepower Pursuit Trivia Game
    • Illustration 4-21 Zoetis' EQStable App
    • Illustration 4-22 Merial's Ride to Win App
  • Local Radio
    • Illustration 4-23 Live Radio Remote Event from Blue Seal
  • Social Responsibility
  • Table 4-1 Level of Agreement with the Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014-2016 (percent)
  • Table 4-2 Level of Agreement with the Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014-2016 (percent)
    • Illustration 4-24 Purina "For a Horse Named Sam" Video
    • Illustration 4-25 Horse.com's Sponsorship of Rescue Horse
    • Illustration 4-26 Horse.com's Sponsorship of Rescue Horse

NEW PRODUCT TRENDS

  • New Feed Products
    • Illustration 4-27 Print Ad for Purina Equine Senior Horse Feed with ActivAge
    • Illustration 4-28 Buckeye Ad Introducing New Packaging
    • Illustration 4-29 DuMor's Expanded Horse Feed Line
    • Illustration 4-30 New Blue Seal Inspire Line
    • Illustration 4-31 Triple Crown Naturals
    • Illustration 4-32 Ad for Nutrena Topline Balance
  • New Supplement and Feed Additive Products
    • Illustration 4-33 Manna Pro's Nurse All Multi Species with Opti-Gut
    • Illustration 4-34 SmartPak SmartSalt Pellets
    • Illustration 4-35 HorseTech Respire
    • Illustration 4-36 Formula 707 Horse Logic
  • Horse Health Care Products
    • Illustration 4-37 Finish Line Willowcin-X
    • Illustration 4-38 Farnam's PuriShield Wound Care
    • Illustration 4-39 MannaPro's Theracyn Pink Eye Spray
    • Illustration 4-40 PonyUp's VetCheq System
  • Tack and Grooming Products
    • Illustration 4-41 SmartPak's OutSmart Fly Spray
    • Illustration 4-42 WeatherBeeta's ComFiTec Turnout Blanket
    • Illustration 4-43 ThinLine's GatorBootz
    • Illustration 4-44 Standlee Horse Fresh Bedding Enhancer

EQUINE SERVICES

  • Veterinary Care
  • Farriers
  • Dental Care
  • Other Health Services
  • Equine Insurance

CHAPTER 5: CONSUMER TRENDS

HORSE OWNERSHIP TRENDS

  • Methodology and Data Sources
  • Pet Horse Ownership on Decline
  • Figure 5-1 Pet Ownership vs. Horse Ownership as Percentage of U.S. Households, 2004-2014(percent)
  • Horse Owners Ride for Pleasure
  • Table 5-1 Primary Uses of Equids by Size of Operation, 2015

USDA Finds Texas Has Highest Horse Population

  • Table 5-2 Horse Population by State, 2007 vs. 2012 (number and percentage change)
  • Figure 5-2 Percentage Share of Horse Population by State, 2012
  • Table 5-3 Number of Farms with Horses in Residence by State, 2007 vs. 2012
  • Figure 5-3 Percentage Share of Farms with Horses in Residence by State, 2012

TRENDS IN HORSE-RELATED ACTIVITIES

  • Horseback Riding Holds Steady
  • Table 5-4 Horseback Riding, Participated Last 12 Months, 2009-2016
  • Table 5-5 Selected Demographics for Horseback Riding: Participated Last 12 Months, 2016 (percent
  • and index)

QUARTER HORSE SHOW PARTICIPATION HITS NEW HEIGHTS

  • Table 5-6 Quarter Horse Shows, 2011-2015
  • Table 5-7 American Paint Horse Shows, 2011-2015
  • Healthy Interest in Horse Racing
  • Table 5-8 Horse Racing, Viewed Method, 2012-2016
  • Table 5-9 Horse Racing Events Viewed Last 12 Months vs. Plan to Watch Next Year, 2012-2016(percent)
  • Table 5-10 Selected Demographics for Horse Racing: Attended vs. Viewed on TV, Last 12 Months,2016 (index)

TRENDS IN HORSE PRODUCT PURCHASES

  • Veterinarians Are the Top Information Source
  • Table 5-11 Top 10 Sources of Information for Horse Owners, 2010-2014 (percent)
  • Feed Leads Horse-Related Purchases
  • Table 5-12 Horse Care Items Owned, Purchased and Plan to Purchase, 2012 vs. 2014 (percent)
  • Figure 5-4 Share of Horse Owners Purchasing Food Types in the Past 12 Months, 2012 vs. 2014(percent)
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