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英文調查報告書

MNO (行動通訊業者)發行的帳單分析

The Ultimate Bill

出版商 Mobile Market Development Ltd 聯絡我們
出版日期 2005/10 內容資訊
商品編碼 33472
價格 US $ 3,133 ~ Price List
US $ 3,133 PDF by E-mail (Single User License)
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Hard Copy/CD-ROM
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TOC
此出版品為英文撰寫

Abstract

This report examines customer bills issued by a number of MNOs worldwide:

  • Telstra, Optus, 3 & Vodafone in Australia
  • Airtel & Hutch in India
  • Vodafone Ireland
  • Movistar & Amena in Spain
  • Orange, Virgin & Vodafone in the UK

The purpose is to showcase examples of the design, layout and content of monthly customer communications. We highlight interesting and effective approaches, and finally combine some of them into a single example: "The Ultimate Bill".

Table of Contents

  • Introduction
  • Methodology
  • Results
  • "The Ultimate Bill"

Annexe:

  • Spain - Vodafone
  • UK - Vodafone
  • Australia - 3
  • Ireland - Vodafone
  • UK - Orange
  • UK - Virgin
  • Australia - Telstra
  • India - Hutch
  • Spain - Amena
  • India - Airtel
  • Spain - Movistar
  • Australia - Optus
  • Australia - Vodafone
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