Abstract
SYNOPSIS
This report provides a market update and forecasts through 2012 for the U.S.
home security system marketplace. It features information and analysis on key
topics including consumers and their security systems; households without
security systems; security dealer volume, revenue, and trends; the major
providers and manufacturers; major inhibitors and catalysts to the home
security market; and innovations and trends.
Table of Contents
The Bottom Line
1.0 Notes on Methodology, Sources and Definitions
- 1.1 Information Sources
- 1.2 Definitions
- 1.3 The Report Scope
2.0 The Current State of the Home Security Market
- 2.1 A Brief History
- 2.1.1 The Consumer Driver for Security at Home
- 2.1.2 2008 Security Penetration
- 2.1.3 Inhibitors to Adoption
- 2.2 Accelerants for Security Adoption
- 2.3 Conditions Today and In the Near Future
- 2.3.1 Security System Sales
- 2.3.2 Monitored System Conditions
3.0 Market Offerings
- 3.1 Examples of Traditional Security Systems
- 3.2 Major Market Players
- 3.2.1 Hardware and Monitoring Market Shares
- 3.2.2 The Roles of the Leaders
- 3.2.3 Distribution
- 3.2.4 The Path from the Consumer' s Dollar to the Manufacturer
4.0 Technology
5.0 Consumer Demand for Electronic Security
6.0 Security System and Monitoring Forecasts 2008-2012
7.0 Implications and Recommendations
Resource Book
- 1.0 Introduction to the Resource Book
- 2.0 Home Security Systems in 2008 and Beyond
- 3.0 Consumer Information about Security Systems
- 3.1 Security System Penetration Basics
- 3.2 Consumer Reported Reasons for Security - or No Security
- 3.3 Security System Usage
- 3.4 Economic Conditions and Intentions to Cancel Monitoring
- 4.0 Security Dealer Information
- 5.0 Profiles
- 5.1 ADT Security Services, Inc.
- 5.2 Brink' s Home Security
- 5.3 DSC
- 5.4 Elk Products
- 5.5 GE Security
- 5.6 Guardian Protection Services
- 5.7 Honeywell Security
- 5.8 iControl
- 5.9 Intamac Systems LLC
- 5.10 Monitronics International, Inc.
- 5.11 Protection One
- 5.12 uControl
Figures
- Growth of Monitored Security in U.S. Homes 1991 - 2007
- Home Security Systems in U.S. Internet Households 3Q 2008
- Reasons for Lack of Interest in Security System
- Crimes in the U.S. 1988-2007
- 2008 Security System Penetration by HH Income among Internet Households
- Comparison of GDP Growth with Year to Year Net Monitored House Growth
- Security System Usage in U.S. Broadband HHs (BB = ~57% ALL HHs)
- Length of Security System Ownership
- Top Reasons for Adopting a Security System
- Security Systems Presence in Moved Homeowner Internet Households
- NAHB and NAR Housing Statistics
- Intentions to Cancel a Variety of Home Services
- Reasons for Intentions to Cancel Monitoring Service
- Intentions for CE Holiday Spending
- Numbers of Keypads and Door Sensors in Internet HHs with Security
- Number of Window Sensors in Internet HHs with Security
- Monitoring Services beyond Burglar Alerts
- Security System Hardware Brands Reported
- Security System Hardware Brand Share 2007
- Security System Hardware Brand Share 2007
- SDM Top 10 2008
- Monitoring Provider in U.S. Internet Households 2008
- Security Industry Distribution Flowchart
- Security Dealer Company Revenue 2006
- Affiliations with Service Providers among Security Dealers
- Technologies Employed in Dealer Installed Security Systems
- Average Mark-up on Security Equipment
- Comparing Margins across Categories
- Dollar Split for Residential Home Security Market
- Two Way RF Technologies for Control
- Powerline Carrier Technologies
- Momentum for In-Home Control Technologies
- Security System Features in Internet Households vs. All U.S. HHs
- 2008 Installed Security System Sales by Home Value
- Most Important Reasons for Intending to Adopt Security
- Highest Valued Features among Current Security Owners
- High Appeal Features in Non-Security Households
- Residential Security Forecast Flowchart
- Parks Associates History and Forecast for Housing Starts 1967-2013
- Multifamily vs. Single Family Starts 2005 - 2009
- Housing Starts and Rates of Security Adoption
- Comparison of 2007 vs. 2008 Security System Unit Sales Forecast
- Penetration of Any Security System vs. Monitored Security
- Total U.S. Home Security Market Revenues 2006-2012
- U.S. Home Monitoring Forecast
- 2008 Security Forecast - Parks Associates
- Total 2008 Security System Sales
- 2008 Market Value for Basic Security Hardware
- Dealer Installed Security System $ Market Value 2007-2012
- Security and Monitored Security in U.S. Households 2006-2012
- Breakout of U.S. Households by Internet Segment 4Q 2008
- Broadband Penetration by Income 2005-2008
- Consumer-Reported Levels of Home Security 2007 and 2008
- Security System Penetration by Income
- Demographics of Security Ownership
- Millions of Monitored Security Households in U.S. 1991-2007
- Security or No Demographics by Demographics
- Reasons for Adopting a Security System
- Features Available in Security Systems
- Features Available in Security Systems - Con' t.
- Reasons for No Interest in a Security System at Home
- Reasons Intenders Report for Wanting a Security System
- Security System Usage
- Features with High Appeal among Security Households
- 4Q Intentions to Cancel Security Monitoring
- Reason for Intention to Discontinue Security Monitoring Service
- Likelihood of Canceling Various Monthly Services
- Respondents' Total 2006 Revenues
- Locations of Security Respondents' Installations
- Security Dealers' Role in Homeowner' s Security Hardware Decision
- % of Security Dealers' Installations in Single Family Residences
- % of Security Dealers' Installations in MDUs
- Security Dealer Affiliations
- Types of Affiliations among Security Dealers
- Types of Systems Installed by Security Dealers
- Average Mark up for Dealers on Security Components
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