|
市場調查報告書
遊戲之ARPU：遊戲及服務供應商
Gaming ARPU: Games & the Service Provider
|
遊戲之ARPU：遊戲及服務供應商 是由出版商Parks Associates在2009年12月所出版的。
這份英文市場調查報告書包含48 Pages 價格從美金3000起跳。
Abstract
SYNOPSIS
This report assesses the market potential and challenges of integrating gaming
applications with televisions and pay-TV services. It answers three key
questions. Will game consoles become a pay-TV platform that competes with or
complements services from established pay-TV providers? How much can service
providers benefit by integrating games? Can integrated gaming features and
services boost demand for connected TVs?
Table of Contents
The Bottom Line
1.0 Report Summary
- 1.1 Purpose and Scope of Report
- 1.2 Data Sources
2.0 Market Examination
- 2.1 Industry Value Chain Overview
- 2.2 Market Context
- 2.2.1 Game Consoles
- 2.2.2 Pay-TV Services
- 2.2.3 Connected TVs
- 2.3 Key Players
- 2.3.1 Technology Providers/Game Aggregators
- 2.3.2 Connected TV Manufacturers
- 2.4 TV-Gaming Business Models
- 2.5 Important Products & Services
- 2.5.1 Pay-TV-Gaming Services/Solutions
- 2.5.2 Connected TVs & Services
- 2.6 Key Announcements & Implications
- 2.6.1 OnLive
- 2.6.2 Playcast/HOT TV Gaming Deployment
- 2.6.3 Microsoft Partnership with BSkyB
- 2.7 Market Trends & Consumer Interest in Gaming Services
- 2.7.1 Consumer Research
- 2.7.2 Real-World Deployments
3.0 Technology
- 3.1 Streaming vs. Downloading
- 3.1.1 Download Approach
- 3.1.2 Streaming Approach
- 3.1.3 Streaming Console-quality Games
4.0 Forecasts
5.0 Strategic Implications, Conclusions & Recommendations
- 5.1 Conclusions
- 5.2 Recommendations
FIGURES
- TV Gaming Value Chain
- Revenue Relationships
- Game Console Adoption
- Digital Media Adapter Unit Sales
- Technology Providers/Game Aggregators
- OnLive' s Hardware Device
- Connected TV Manufacturers
- VIZIO' s Connected TV Remote Control
- TV Gaming Revenue Models
- Examples of TV-Game Advertisements
- Examples of TV Overlay Games
- Pay-TV Gaming Services/Solutions
- Connected TVs & Services
- XBox 360/Sky Player Avatar Viewing Feature
- Most Desired Pay-TV Enhancements
- Appeal of Pay-TV Gaming Features
- HHs Interested in Pay-TV Gaming Features
- Willingness to Pay for Single Player, Gaming Feature
- Willingness to Pay for Multi-Player, TV Gaming Feature
- Pay-TV Enhancements Most Likely to Lure Subscribers
- Willingness to Switch to Obtain Feature
- Households Using Pay-TV Gaming Services
- Households Using Connected-TV Gaming Services
|
