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市場調查報告書
行動廣告：分析及預測
Mobile Advertising: Analysis & Forecasts
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行動廣告：分析及預測 是由出版商Parks Associates在2009年05月所出版的。
這份英文市場調查報告書包含63 Pages 價格從美金3000起跳。
Abstract
SYNOPSIS
This report examines the current mobile advertising market specific to
advertisements delivered via cell phone. The report provides a market
overview, highlights the major players, and details mobile ad types,
placement, and costs while providing mobile advertising revenue forecasts and
recommendations for future success.
“Mobile advertising is poised to take full advantage of opportunities
presented by the diffusion of advanced devices such as the smartphone,”
said Heather Way, research analyst, Parks Associates. “Alongside
smartphone proliferation, subscriber growth to 3G network data plans will
further accelerate the advancement of mobile advertising in the U.S. and
abroad. Advertisers will begin to incorporate mobile into their overall media
campaigns as the advertising medium matures into a viable marketing
tool.”
Table of Contents
1.0 Report Summary
- 1.1 Research Approach
- 1.1.1 Source of Data
- 1.1.2 Glossary of Terms
- 1.2 Report Focus
2.0 Market Overview of Mobile Advertising on the Cell Phone
- 2.1 Current Market Overview
- 2.1.1 Mobile Advertising Ecosystem
- 2.2 Major Players in Mobile Advertising
- 2.2.1 Advertisers and Advertising Agencies
- 2.2.2 Mobile Ad Networks and Ad Servers
- 2.2.3 Mobile Content Providers, Application Developers, and Content
Enablers
- 2.2.4 Mobile Operators/Carriers
- 2.2.5 Mobile Phone Consumer
3.0 From Advertiser to Mobile Phone Consumer
- 3.1 Mobile Ad Types, Pricing Models, Cost Ranges, and Metrics
- 3.2 Mobile Consumer Ad Recall
- 3.3 Mobile Advertising Experimentation
4.0 Implications and Recommendations
- 4.1 Drivers and Inhibitors
- 4.2 Recommendations
5.0 Mobile Advertising Revenue Forecast
- 5.1 Forecast Methodology
- 5.2 Forecast Assumptions and Data
Figures
- Mobile Advertising Glossary of Terms
- N.A., Asia, Europe: Mobile Subscriber Growth
- N.A., Asia, Europe: Mobile Penetration Growth
- N.A., Asia, Europe: 3G Subscriber Base Growth
- Mobile Advertising Ecosystem
- Market Share of AdMob Mobile Ad Requests by Region
- Major Mobile Ad Networks
- Major Mobile Ad Servers
- Top 10 Websites Accessed Over Mobile Phones (U.S.) - October 2008
- Mobile Application Stores
- Mobile Phone Consumer Usage
- Mobile Phone Consumer Usage in Europe
- Perceived Value of Mobile Phone Features
- Interest in Mobile Phone Applications
- Appeal of Mobile Phone Features
- Mobile Ad Networks
- Mobile Ad Exposure Recall by Media Type - U.S.
- Mobile Text-Message Ad Recall by Demographic and Ethnicity - U.S.
- N.A., Asia-Pacific, Western Europe: Smartphone User Growth
- Mobile Advertising Consumer Preference
- Appeal of Ad-Supported Mobile Phone Features by Age
- Mobile Advertising Revenue Forecast Methodology - N.A.
- Mobile Advertising Revenue Forecast Methodology - N.A.
- Advertisers Optimism Next Six Months.....Online, Cable TV and Mobile
- Mobile Advertising Revenue - N.A. (2008 - 2013)
- Mobile Advertising Revenue by Format- N.A. (2008 - 2013)
- % of Mobile Advertising Revenue by Format - N.A.
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