針對修配用零件市場的娛樂產品市場：通用遙控器（第2版）

本報告已在2011年06月06日停止出版。

更改為出版

Aftermarket Entertainment: Universal Remote Controllers (Third Edition)

出版日期 : 2011年06月

商品編碼: 116784

目錄

This report addresses the growing need and market for mid-level and high-level universal remote controllers. The report includes 2008 forecasts, market drivers, the consumer purchase process for URCs, key decision factors, consumer adoption, demographic and brand data on owners and intenders from consumer and distribution surveys. It also addresses changing distribution structures and marketing efforts including installing dealer brand and remote preferences, and profiles of selected companies leading or innovating in this category.

“U.S. households are spending more on their entertainment equipment as well as on content options than in the past,” said Tricia Parks, CEO of Parks Associates. “So, spending some hundreds of dollars on a URC that allows easier use and management of their home theater systems makes more sense to them than in the past. There is a middle market for advanced universal remotes now emerging that will continue to see growth for at least the next 5-7 years.”

• 1.0 Aftermarket Universal Remote Controls: Definition and Pricing
• 2.0 URC Ownership and Purchasing
• 3.0 The Aftermarket URC Purchase Process
• 4.0 The Purchase Process for URCs
• 5.0 The Role of Brand and Brands Purchased in 2007 Internet Households
• 6.0 URC Unit and Revenue Forecasts 2007-2012
• 7.0 The International Marketplace

1.0 Introduction to the Resource Book

2.0 Aftermarket URCs in 2007

• 2.1 The Demographics of URC Ownership and 2007 Purchasers
  • 2.1.1 The Demographics of URC Ownership
  • 2.1.2 The Demographics of 2007 URC Purchasers
  • 2.1.3 A Summary of Demographics
  • 2.1.4 Prices Paid for Aftermarket URCs in 2007
• 2.2 Purchase Factors and Process for URCs
  • 2.2.1 The Shopping Process
  • 2.2.2 Features and Core Factors Important to Buyers
  • 2.2.3 Information Findings and Differentiators for and in the URC Purchase Process
  • 2.2.4 Product Ownership and Product Purchase for 2007 URC Buyers
  • 2.2.5 Brands and Aftermarket URCs

3.0 Distribution of URCs

• 3.1 Installing Dealers

4.0 URC Sales and Forecasts (Revenues and Units)

5.0 International Landscape for Aftermarket URCs

6.0 Competitor Landscape and Profiles

• 6.1 AMX
• 6.2 Control4
• 6.3 Logitech Harmony
• 6.4 Philips Home Control
• 6.5 Universal Electronics
• 6.6 URC
• 6.7 Other URC Players and Innovators

• Pricing for Aftermarket URCs by Segment
• Aftermarket URC Retail Pricing May 2008
• Percentages of URCs at Retail by Price Category
• Number of URCs in U.S. Broadband Households
• Prices Paid by 2007 URC Purchasers in U.S. Internet Households
• Summary Characteristics of 2007 URC and Non-URC Buyers
• Salient Demographic Differences between BB Household URC Buyers and Non-Buyers
• A Comparison of Attitudes between 2007 URC Buyers and Non Buyers
• A Comparison of Selected CE Purchases by BB Household URC and Non-URC Buyers
• Comparisons of Shopping Triggers between Basic and Advanced URC Buyers in BB Households
• The Importance of URC Features by URC Price
• A Comparative View of Brand Importance by Specific Product
• 2007 URC Brands Purchased
• Preferred Brands among Installing Dealers
• Unit and Revenues 2007
• Unit Sales Forecast by Segment 2007-2012
• URC Revenue Forecast by Segment 2007-2012
• Internet and Home Theater Penetration in Selected International Households
• 2007 Statistics for Selected Nations

• Aftermarket URC Purchases in 2007
• The Number of URCs in U.S. Broadband HHs - 2007
• Breakout of U.S. Households by Internet Segment 4Q 2007
• Aftermarket URC Buyers and Price Paid
• Price Paid by 2007 URC Purchasers in Internet HHs
• Household Income of Internet Households - URC Owners vs. Non Owners
• Comparison of Children at Home in Internet Households - URC Owners and Non-owners
• Number of Adults in URC Owner and Non-owner Households
• HH Income in Internet Household URC Segments
• Head of Households Ages in URC Segments
• Children at Home in URC Household Segments
• Marital Status in URC Household Segments
• Home Theater Ownership in Internet HH URC Segments
• Video Downloading among Internet HH URC Segments
• Download Activities in Internet HH URC Segments
• Demographics of URC Purchasers in Internet HHs 2007
• Demographics of 2007 URC HHers Purchasers in Broadband Households
• Telling Demographics for 2007 BB HH URC Purchasers
• Summary Demographics of 2007 URC Segments for Internet HHs
• The Purchase Process Phases and Triggers
• Trigger to URC Purchase Consideration
• Trigger for Active Shopping for URCs
• Trigger for URC Actual Purchase
• Important Features for 2007 BB URC Buyers
• The Importance of Various Features to 2007 URC BB Buyers at Greater and Less than $50
• Importance of URC Features at Greater or Less than $15
• Importance of Product Factors to 2007 BB URC Buyers at Greater Than and Less than $50
• The Importance of Brand as Purchase Factor across Product Categories Purchased
• First Information Source for URC Shoppers
• Top Three Important Information Sources for URC Shoppers
• What Will Change at Next Purchase
• Differing Attitudes: 2007 URC Purchasers vs. Purchasers of All Products Researched
• 2007 BB HH URC Purchasers vs. All BB HH Purchases of These Products
• Selected Product Ownership Percentages among 2007 URC Buyers and Non-buyers
• Comparison of Selected Product Purchases by 2007 URC Buyers and Non-buyers
• Attitudes of 2007 BB HH URC Buyers vs. Non-buyers
• Familiarity Ratings for Selected Products by 2007 BB URC Buyers and All BB HHs
• High Rating Comparison for “Benefit to me personally” of 2007 BB HH URC Buyers vs. All BB HHs
• High Rating Comparisons of Familiarity, Benefits, and Ownership - BB HH URC Buyers vs. ALL BB HHs
• URC Brands Reported Purchased in 2007 by U.S. Internet HH
• Brand Purchases Reported by 2007 URC Buyers in Internet HHs
• URC Purchase Locations for BB HHs Buying in 2007
• Selected URCs at Wal-Mart and Target
• Selected URC Offerings at Circuit City
• Select URC Offerings at BestBuy
• Examples of Installing Dealer URC Offerings
• URC Brand Offered by Installing Dealers
• URC Brands Preferred by Installing Dealers
• U.S. Housing Starts 2005-2009
• Average Number of URCs Sold Per Control Installation
• Average Remote Control Price (including programming) for Installing Dealers
• Parks Associates' Aftermarket URC Forecast (Mid-Level to Advanced)
• Comparisons of the 2007 and 2008 Aftermarket URC Forecasts
• Unit Sales for Aftermarket Universal Remote Controllers 2007-2012
• Aftermarket Universal Remote Controller Revenues 2007-2012
• Context for Analyzing URC Opportunity
• Penetration of Internet and Home Theater in GDL Nations
• Total Aftermarket URC Unit Sales for 5 Major W. European Nations and Scandinavia
• Combined Revenues from Aftermarket URCs at End-user Price for 5 W. European Nations and Scandinavia
• Aftermarket URC Unit Sales in Chinese Internet Households
• Aftermarket URC Revenues for China by Segment

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