美國網路視訊市場：DTC（Direct-to-Consumer）服務

美國網路視訊市場：DTC（Direct-to-Consumer）服務 是由出版商Parks Associates在2008年08月所出版的。 這份英文市場調查報告書包含94 Pages 價格從美金3000起跳。

簡介

目錄

This report examines the market for online and electronic delivery of premium video content, including movies and television programming. It analyzes the brief history of online video distribution, offering commentary and analysis on business models, technology challenges, and consumer adoption. It offers forecasts and predictions for the future of online video distribution, including downloading and direct connections to consumer electronics devices.

“Hollywood has discovered that online video distribution provides more upside to their businesses than risk,” said Kurt Scherf, vice president and principal analyst with Parks Associates. “How the studios work with technology partners, device manufacturers, distributors, and advertisers to sustain momentum will be critical in defining success in the next few years.”

1.0 Notes on Methodology and Report Focus

2.0 The Internet Video Market: A Recap and Analysis

• 2.1 Market Pace and Key Clues to Market Development
• 2.2 Key Takeaways from the Early Market for Internet Video
  • 2.2.1 The Active Internet Video Audience is Huge
  • 2.2.2 Pure Transactional Models are Unproven; Greater Emphasis on Ad-supported Models
  • 2.2.3 Syndication and Scale are Key, Meaning More Consolidation among Internet Video Value Chain Members
  • 2.2.4 Niche Content Alone - Too Early for Sustainable Business
  • 2.2.5 Evolution for Survival - Transactional Movie Services
  • 2.2.6 Netflix and Blockbuster - Significant Players in the Internet Video Market
  • 2.2.7 Download-to-Burn Emerges as a Distribution Channel
  • 2.2.8 Incumbent Service Providers Taking a More Active Role in Distributing Internet Video Content
  • 2.2.9 The Broadcast Network Internet Video Offerings are Showing Good Results

3.0 Bringing Internet Video to the TV

• 3.1 Connected Televisions
• 3.2 DVD Players
• 3.3 Game Consoles
• 3.4 Media Center PCS
• 3.5 Alternative Set-tops and Internet Content Services Platforms
• 3.6 Media Adapters/Media Center Extenders
• 3.7 Other Solutions for Bridging the Internet Video-to-TV Divide

4.0 Forecasts

• 4.1 Forecast Assumptions: Non-TV Based Internet Video Revenues
  • 4.1.1 Non-TV Internet Video: Movie Rentals
  • 4.1.2 Non-TV Internet Video: Movie Downloads
  • 4.1.3 Non-TV Internet Video: TV Downloads
• 4.2 Forecast Assumptions: TV-based Internet Video Revenues
  • 4.2.1 Connected Game Consoles
  • 4.2.2 Alternative Set-top Boxes
  • 4.2.3 Media Center PC/"Home Theater PC" Configuration
  • 4.2.4 Connected TVs
  • 4.2.5 Connected DVD Players

5.0 Recommendations for Industry Players

• 5.1 Content Creators/Owners
  • 5.1.1 Advertisers/Agencies
  • 5.1.2 Broadband (Access) Service Providers
  • 5.1.3 Web/Entertainment Portals
  • 5.1.4 Technology Enablers

1.0 Profiles: Internet Video Service Providers

• 1.1 Portals
  • 1.1.1 AOL Video
  • 1.1.2 Google Video
  • 1.1.3 MSN Video
  • 1.1.4 Yahoo Video
• 1.2 Broadcast Network Initiatives
  • 1.2.1 CBS
  • 1.2.2 Disney ABC Television Group
  • 1.2.3 Fox (News Corporation)
  • 1.2.4 NBC
  • 1.2.5 WB
• 1.3 Internet Video Services
  • 1.3.1 Amazon.com Unbox"!
  • 1.3.2 Babelgum
  • 1.3.3 Crackle (formerly Grouper Networks)
  • 1.3.4 Fancast (Comcast)
  • 1.3.5 Hulu
  • 1.3.6 Jaman
  • 1.3.7 Joost
  • 1.3.8 MediaZone
  • 1.3.9 MeeVee
  • 1.3.10 RealNetworks SuperPass
  • 1.3.11 SyncTV
  • 1.3.12 TidalTV
  • 1.3.13 Veoh Networks
  • 1.3.14 Vuze
• 1.4 Movie Services
  • 1.4.1 Blockbuster (Movielink)
  • 1.4.2 CinemaNow
  • 1.4.3 EZTakes
  • 1.4.4 MovieFlix
  • 1.4.5 Netflix (Instant Queue)
  • 1.4.6 Starz Play (Verizon)
  • 1.4.7 Vongo
• 1.5 Hardware and Content
  • 1.5.1 Apple TV
  • 1.5.2 Microsoft Xbox LIVE
  • 1.5.3 NeuLion
  • 1.5.4 Sony PLAYSTATIONR Store
  • 1.5.5 VUDU

• Key Activities in the Internet Video Space: 2007
• Key Activities in the Internet Video Space: 2008
• U.S. Adult Broadband Users: Percentage Engaged in Internet Video Activities on a Monthly Basis
• Biggest Inhibitors to Using Internet Video Services
• Internet Portals and Internet Video Experiences
• Top U.S. Online Video Properties
• Reported Ad Rates: Internet Video Sites
• Elements of Internet Video Content and Ad Management
• Internet Video Services: High-definition Offerings
• U.S. Broadband Forecast: Households with at Least 10 Mbps Downstream Service
• Key Players: Content and Ad management, Content Delivery, and Search
• Monthly Broadband Users of Premium Internet Video
• Millions of Premium Content Downloads/Streams: 2008
• Why Do Consumers Stream/Download Movies?
• Movie Windows
• U.S. Theatrical Box Office and DVD Revenues
• Netflix and Blockbuster Internet Video Offerings
• Millions of Subscribers: Netflix and Blockbuster Online Rental Services
• Internet Video Moves by Incumbent Broadband Providers
• U.S. Network Television Advertising Volume
• Is Internet Video Decreasing the Primetime TV Audience?
• Why Do consumers Stream/Download TV Shows?
• Internet Video Results from Broadcast Network
• Cumulative Videos Downloaded from Apple iTunes
• Apple Music-related Product and Service Revenues
• Devices used for Watching Internet Video
• TV, DVD Player, and Game Console Adoption
• Millions of Recent Buyers in 2007
• Connected Televisions and Internet Applications
• Connected DVD Players: Content and Use Cases
• Game Consoles and Internet Video Content
• Type of Video Watched on Xbox LIVE
• Identifying Xbox LIVE Paying Video Users
• Media Center PC-TV Connection
• Media Center PC Usage
• Alternative Set-top Boxes and Features
• Familiarity with Over-the-Top Video Options
• Important Features for VoD Box
• TiVo Subscribers
• TiVo Usage: Amazon.com Unbox Videos
• Media Adapters and Internet Video
• Media Center Extenders and Internet Video
• Internet Video Bridging Solutions
• Non-TV Internet Videos Served: TV and Movie Downloads and Rentals
• Non-TV Internet Video Revenues
• TV-based Internet Videos Served: TV and Movie Downloads and Rentals
• TV-based Internet Video Revenues

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